Brand Builders Lab

In this episode, we're unpacking one of the biggest barriers to business success: the stories you tell yourself about how hard things are. If you find yourself saying "content creation is hard" or "sales is hard," this episode is for you.

Learn why your brain loves to tell you things are hard, how to reframe these limiting beliefs, and the simple framework to stop self-sabotaging and start building the business you want.

Work with me:

Amplify - Build & Scale your coaching & group program business

Brand Builders Academy - Build business foundations

• Why you need to make time (not find time) to build your coaching business alongside your current services
• The essential method you need before selling coaching packages
• How to position yourself as the expert without feeling salesy
• The mindset shifts required when you become the face of your business
• Why your energy is just as important as your expertise
• The difference between selling a service and selling yourself
• How to attract the right clients through strategic content and messaging
• The importance of going deep on your ideal client's thoughts and struggles

You Need a Method - Don't just say "we'll see where you need help." Give clients a clear roadmap from A to B.

Just Because You Can Doesn't Mean You Should - Stay focused on your vision, not every opportunity that comes your way.

Energy is Your Invitation - People will pay to be in your energy. Quiet energy is just as powerful as bold energy.

Stop Thinking About Yourself - When you focus on your clients instead of how you look or sound, showing up becomes easier.

Name and Claim Your Audience - Be specific about who you're speaking to. If you're attracting the wrong people, you're speaking to the wrong people.

If you're looking for coaching, support & community to build your coaching and consulting business then check out Amplify - www.suzchadwick.com/amplify - DM me with any questions.

Let's be honest, stepping into your content era isn't something that an option these days. If you're a business owner, then it just part and parcel of building your brand, community and clients. 

About the Guest: Rom's been a full-time content creator for three years. She went from hating her corporate job to building a creator business that includes brand deals, TV appearances, and consulting gigs. She's all about teaching creators how to actually make money doing this.

In This Episode we're talking about how you can set into your content era & nail your Content Creation Skills

• The ONE skill that separates great creators from everyone else
• Why lighting and editing are easy - communication is hard
• How to capture attention in the first 3 seconds
• The 3-part hook structure (visual, verbal, text)
• Stop downloading "1000 hooks" templates - do this instead

Check out Rom out on Instagram & TikTok

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⋒ WORK WITH SUZ

Foundations - Brand Builders Academy - https://www.suzchadwick.com/bba

Scale - Amplify Accelerator - https://www.suzchadwick.com/amplify

1:1 Coaching - https://www.suzchadwick.com/bc

Shop - https://www.suzchadwick.com/shop

⋒ My 2025 YouTube Equipment & Tech:

Descript - www.suzchadwick.com/descript

DJI Pocket Osmo 3 - www.suzchadwick.com/DJI

Softbox Lighting - MSKIRA Softbox

DJI Tripod - EUCOS 62' Tripod

⋒ PODCAST LINKS

Listen on Apple: https://suzchadwick.com/applepod

Listen on Spotify: https://suzchadwick.com/spotify

Listen anywhere else: https://kite.link/BrandBuildersLab

⋒ FOLLOW SUZ CHADWICK

TikTok: /suzchadwick Instagram: /suzchadwick

LinkedIn: /suzannechadwick

Join the community: https://www.suzchadwick.com/subscribe

About: I'm Suz Chadwick, a personal brand & business coach and the Creative Director of Bold Vibes Consulting Personal brand agency. I (mainly) work with women to help you build the confidence and strategies to build a brand that sells for you and finally step off the content hampster wheel to sales strategies that work!

BONUS EPSIODE - this was an epsiode that I recorded and shared on my substack that I thought I would drop here as  a bonus!   But the question I'm asking myself and I'm asking you - what if you don't need to look outside of yourself, what you know what to do to create the outcomes that you really want?

I had to share an instagram live that I did this week because it really came from the heart and something I've been thinking about and working with client on as well. 

So enjoy! 

Is your content actually doing the job you need it to do? In this episode, I'm breaking down the four types of content that will position you as the go-to person in your industry - and they're not the same four things everyone else talks about. These content types will help you build authority, tell your story, and convert followers into clients.

• Authority Content - Share client results, success stories, and your transformation journey to create conversion storytelling that proves what's possible
• Personal Brand Content - Take people behind the scenes of your journey to build real connection and the know, like, trust factor (yes, people do want to know what you're up to!)
• Value & Teaching Content - Educational content that stands out by weaving in stories, examples, and unexpected insights instead of generic tips
• Commentary Content - Share your hot takes and opinions on industry topics to position yourself as the information curator your audience looks to
• Authority and commentary content are goldmines for building your reputation as the expert
• Perfect content becomes boring - share the challenges and struggles too
• Your brain doesn't know the difference between online and in-person connections

Connect with Suz: @suzchadwick on Instagram and TikTok

DM me and let me know which type of content you're excited to try!

Work with me

• Brand Builders Academy
• Amplify Accelerator
• 1:1 Coaching

Today we're getting bold! We talked about playing small last week and this week we're diving into what it looks like to be Audacious!

• How to become more audacious in your business
• The power of mindset audits and thought work
• Why energy alignment is crucial for business success
• Practical strategies to take bold risks that pay off
• How to visualise your big vision and make it reality

• Audacious Definition: Showing a willingness to take surprisingly bold risks
• The Woo & The Do: You need both energetic alignment AND strategic action
• Your Energy is Your Invitation: When you're aligned, you become magnetic
• Belief Ladders: Build your belief system to support bigger goals
• Visualisation Works: Picture your success in vivid detail

• Brooke Castillo's "The Model" (Circumstance → Thoughts → Feelings → Actions → Results)
• Ryan Leak (Leadership Speaker)

• Instagram: @suzchadwick
• Brand Builders Academy - www.suzchadwick.com/bba
• Amplify Accelerator - www.suzchadwick.com/amplify
• Share your audacious goals in the comments or DMs!

I did my first Lattes & Lives this week - after such a long time.

If you've been around my world for a while, I used to go live on Intagrams a lot and I would make those epsiodes into podcast episodes, but recently it's not something I've been doing! 

So we're back and today I'm doing a little confession....and hopefully it's helpful for you! 

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Check out my latestly workshop - Content to Clients where I share with you how you can use the content you're sharing to build your list and get more clients!

Access it here - https://www.suzchadwick.com/C2C

Ready to work together?

Join Brand Builders Academy VIP - Join the Amplify Accelerator

Today we're diving into one of my favourite topics - SALES!

• The 4 essential elements to increase sales in your business (using the SALE framework)
• Why having a clear sales strategy is non-negotiable for business success
• Daily revenue-generating actions that actually move the needle
• How to show up as a leader in your business and community
• The role of energy in attracting your dream clients

🔥Access the FREE 7-figure Brand Blueprint Mini Course - https://www.suzchadwick.com/7fbb

⋒ WORK WITH SUZ

Foundations - Brand Builders Academy - https://www.suzchadwick.com/bba

Scale - Amplify Accelerator - https://www.suzchadwick.com/amplify

1:1 Coaching - https://www.suzchadwick.com/bc

Shop - https://www.suzchadwick.com/shop

⋒ My 2025 YouTube Equipment & Tech:

Descript - www.suzchadwick.com/descript

DJI Pocket Osmo 3 - www.suzchadwick.com/DJI

Softbox Lighting - MSKIRA Softbox

DJI Tripod - EUCOS 62' Tripod

⋒ PODCAST LINKS

Listen on Apple: https://suzchadwick.com/applepod

Listen on Spotify: https://suzchadwick.com/spotify

Listen anywhere else: https://kite.link/BrandBuildersLab

⋒ FOLLOW SUZ CHADWICK

TikTok: /suzchadwick Instagram: /suzchadwick

LinkedIn: /suzannechadwick

Join the community: https://www.suzchadwick.com/subscribe

About: I'm Suz Chadwick, a personal brand & business coach and the Creative Director of Bold Vibes Consulting Personal brand agency. I (mainly) work with women to help you build the confidence and strategies to build a brand that sells for you and finally step off the content hampster wheel to sales strategies that work!