Brand Builders Lab

I did my first Lattes & Lives this week - after such a long time.

If you've been around my world for a while, I used to go live on Intagrams a lot and I would make those epsiodes into podcast episodes, but recently it's not something I've been doing! 

So we're back and today I'm doing a little confession....and hopefully it's helpful for you! 

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Check out my latestly workshop - Content to Clients where I share with you how you can use the content you're sharing to build your list and get more clients!

Access it here - https://www.suzchadwick.com/C2C

Ready to work together?

Join Brand Builders Academy VIP - Join the Amplify Accelerator

Today we're diving into one of my favourite topics - SALES!

• The 4 essential elements to increase sales in your business (using the SALE framework)
• Why having a clear sales strategy is non-negotiable for business success
• Daily revenue-generating actions that actually move the needle
• How to show up as a leader in your business and community
• The role of energy in attracting your dream clients

🔥Access the FREE 7-figure Brand Blueprint Mini Course - https://www.suzchadwick.com/7fbb

⋒ WORK WITH SUZ

Foundations - Brand Builders Academy - https://www.suzchadwick.com/bba

Scale - Amplify Accelerator - https://www.suzchadwick.com/amplify

1:1 Coaching - https://www.suzchadwick.com/bc

Shop - https://www.suzchadwick.com/shop

⋒ My 2025 YouTube Equipment & Tech:

Descript - www.suzchadwick.com/descript

DJI Pocket Osmo 3 - www.suzchadwick.com/DJI

Softbox Lighting - MSKIRA Softbox

DJI Tripod - EUCOS 62' Tripod

⋒ PODCAST LINKS

Listen on Apple: https://suzchadwick.com/applepod

Listen on Spotify: https://suzchadwick.com/spotify

Listen anywhere else: https://kite.link/BrandBuildersLab

⋒ FOLLOW SUZ CHADWICK

TikTok: /suzchadwick Instagram: /suzchadwick

LinkedIn: /suzannechadwick

Join the community: https://www.suzchadwick.com/subscribe

About: I'm Suz Chadwick, a personal brand & business coach and the Creative Director of Bold Vibes Consulting Personal brand agency. I (mainly) work with women to help you build the confidence and strategies to build a brand that sells for you and finally step off the content hampster wheel to sales strategies that work!

I can't wait to share today's epsiode with you, because it's a juicy one!  Today I'm chatting with Zara Jarvis - the Senior Social Media Specialist at The Digital Picnic, where she leads strategic campaigns for major clients and oversees organic social media and partnerships. With a non-traditional marketing background that includes owning a music studio business and working at Adore Beauty, Zara brings a unique perspective to marketing strategy. She's also the creator of the viral TikTok series "Think Like a Marketer."

• Non-linear career paths in marketing
• The mindset shift needed to think strategically about marketing
• Platform-specific strategies for TikTok, Instagram, and LinkedIn
• Creating content series that build audiences
• Using AI tools effectively in marketing
• The Hero Hub Hygiene marketing framework
• Building authentic personal brands online

1. Embrace being a "try hard" - showing you care and putting in effort shouldn't be seen as negative
2. Think holistically about marketing - it's not about individual posts, but how everything connects
3. Content series create recognition and growth - Zara gained 3,000 followers from 13 episodes vs minimal growth from 100+ previous videos
4. Different platforms need different approaches - TikTok is sound-on comfort scrolling, Instagram is visual and sound-off
5. Use AI strategically - for planning and refinement, but ensure your unique voice and opinions remain central

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🔥Access the FREE 7-figure Brand Blueprint Mini Course - https://www.suzchadwick.com/7fbb

⋒ WORK WITH SUZ

Foundations - Brand Builders Academy - https://www.suzchadwick.com/bba

Scale - Amplify Accelerator - https://www.suzchadwick.com/amplify

1:1 Coaching - https://www.suzchadwick.com/bc

Shop - https://www.suzchadwick.com/shop

⋒ My 2025 YouTube Equipment & Tech:

Descript - www.suzchadwick.com/descript

DJI Pocket Osmo 3 - www.suzchadwick.com/DJI

Softbox Lighting - MSKIRA Softbox

DJI Tripod - EUCOS 62' Tripod

⋒ PODCAST LINKS

Listen on Apple: https://suzchadwick.com/applepod

Listen on Spotify: https://suzchadwick.com/spotify

Listen anywhere else: https://kite.link/BrandBuildersLab

⋒ FOLLOW SUZ CHADWICK

TikTok: /suzchadwick Instagram: /suzchadwick

LinkedIn: /suzannechadwick

Join the community: https://www.suzchadwick.com/subscribe

About: I'm Suz Chadwick, a personal brand & business coach and the Creative Director of Bold Vibes Consulting Personal brand agency. I (mainly) work with women to help you build the confidence and strategies to build a brand that sells for you and finally step off the content hampster wheel to sales strategies that work!

Ready to build you personal brand in a simple and structured way? I got you!

• How to create a clear brand umbrella that organises your entire messaging hierarchy
• Why specificity in your target audience is crucial (and won't scare away good clients)
• The four levels of your brand umbrella framework
• How to audit your products and services for brand alignment
• Why your messaging needs to make people feel like you're reading their mind

• Your brand umbrella is what you want to be known for - not just what you do, but what you're here to do in the world
• Get so specific with your ideal client that you could call them out in a crowd
• Content themes should blend business expertise with personal insights (70/30 split works well)
• If you don't love your product suite, you won't sell it effectively
• Train your AI tools with your authentic voice and client problems for better messaging

• Amplify Accelerator (Suz's main programme)
• AI tools: Claude and ChatGPT for content creation

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⋒ WORK WITH SUZ

Foundations - Brand Builders Academy - https://www.suzchadwick.com/bba

Scale - Amplify Accelerator - https://www.suzchadwick.com/amplify

1:1 Coaching - https://www.suzchadwick.com/bc

Shop - https://www.suzchadwick.com/shop

⋒ My 2025 YouTube Equipment & Tech:

Descript - www.suzchadwick.com/descript

DJI Pocket Osmo 3 - www.suzchadwick.com/DJI

Softbox Lighting - MSKIRA Softbox

DJI Tripod - EUCOS 62' Tripod

⋒ PODCAST LINKS

Listen on Apple: https://suzchadwick.com/applepod

Listen on Spotify: https://suzchadwick.com/spotify

Listen anywhere else: https://kite.link/BrandBuildersLab

⋒ FOLLOW SUZ CHADWICK

TikTok: /suzchadwick Instagram: /suzchadwick

LinkedIn: /suzannechadwick

Join the community: https://www.suzchadwick.com/subscribe

About: I'm Suz Chadwick, a personal brand & business coach and the Creative Director of Bold Vibes Consulting Personal brand agency. I (mainly) work with women to help you build the confidence and strategies to build a brand that sells for you and finally step off the content hampster wheel to sales strategies that work!

🔥Access the FREE 7-figure Brand Blueprint Mini Course - https://www.suzchadwick.com/7fbb

Feeling burnt out by the content creation hamster wheel? You're not alone. In this episode, I get real about my own content struggles and share my game-changing approach to creating content you'll actually love making. I break down exactly how to find your content flow, build genuine brand authority, and connect with your audience in a way that feels authentic to you.

• Why I believe creating from a place of service beats creating to convert every time
• How to choose the right platform that matches your natural content style
• My content waterfall effect: squeeze all the juice out of one piece of master content
• 4 types of content that I use to build brand authority and showcase expertise

⋒ WORK WITH SUZ

Foundations - Brand Builders Academy - https://www.suzchadwick.com/bba

Scale - Amplify Accelerator - https://www.suzchadwick.com/amplify

1:1 Coaching - https://www.suzchadwick.com/bc

Shop - https://www.suzchadwick.com/shop

⋒ My 2025 YouTube Equipment & Tech:

Descript - www.suzchadwick.com/descript

DJI Pocket Osmo 3 - www.suzchadwick.com/DJI

Softbox Lighting - MSKIRA Softbox

DJI Tripod - EUCOS 62' Tripod

⋒ PODCAST LINKS

Listen on Apple: https://suzchadwick.com/applepod

Listen on Spotify: https://suzchadwick.com/spotify

Listen anywhere else: https://kite.link/BrandBuildersLab

⋒ FOLLOW SUZ CHADWICK

TikTok: /suzchadwick Instagram: /suzchadwick

LinkedIn: /suzannechadwick

Join the community: https://www.suzchadwick.com/subscribe

About: I'm Suz Chadwick, a personal brand & business coach and the Creative Director of Bold Vibes Consulting Personal brand agency. I (mainly) work with women to help you build the confidence and strategies to build a brand that sells for you and finally step off the content hampster wheel to sales strategies that work!

Grab my new FREE Mini Course - 7-figure Brand Blueprint

If you're struggling with confidence in your business, I'm willing to bet it's actually a clarity problem. In this episode, I'm breaking down the clarity to confidence gap that I see with 9 out of 10 women I coach - and exactly how to bridge it so you can show up with magnetic energy in your business.

• Why clarity always comes before confidence (and capability)
• The research methods I used in my recruitment days that built my entire business foundation
• How interviewing 100 women gave me crystal clear messaging that converts
• Where to find your dream clients when you have no idea where to look
• How to use your current clients as goldmines for even more clarity
• The metrics that will boost your business confidence instantly
• Why 70% of your business should be "tried and true" (and how to play with the other 30%)
• The energy shift that happens when you get clear (and why it's magnetic)

The Two Reasons You Lack Confidence:

1. Clarity - What exactly am I supposed to do?
2. Capability - Do I have the skills yet?

The Three Elements of True Clarity:

• What you are here to do
• What problem you solve
• Who you are serving (not demographics - deep understanding)

The Payoff for Getting Clear:

• More consistent clients
• Speaking in language they understand
• Messaging that actually lands with your audience
• Easier to build community and sell
• Magnetic energy that attracts dream clients

Work with me - www.suzchadwick.com/bba

1:1 coaching - www.suzchadwick.com/bc

This week on the podcast we're talking about how to think about client attraction right now - and we're going to have an honest conversation about this! 

What You'll Learn:

• Why the "you don't have to do any work" dream is BS and what actually works
• The difference between passive and active client attraction (and why you need both)
• How to update your products so they actually sell in 2024
• The 10X effort approach that isn't hustle culture
• Why being assertive in your messaging is non-negotiable
• Monthly planning strategies that actually generate revenue

Key Takeaways:

1. Product Evolution: If your product hasn't changed since 2017, it's time for an update
2. Active vs Passive: Content creation is passive; campaigns, ads, and asking for referrals is active
3. Pay in Time or Money: Choose your investment - networking and relationship building OR targeted ad spend
4. Monthly Strategy: Every month needs an active marketing offer (MEMO)
5. Assertive Messaging: Call out your expertise and make the damn offer

Resources Mentioned:

• Brand Builders Academy final live round
• The new Brand Accelerator program
• 10X by Grant Cardone
• Suz AI tool

Action Steps:

• Audit your current products - are they cutting edge?
• Plan your active marketing strategy for this month
• Start asking your network for referrals (seriously, just ask)
• Set up systems to measure what's working
• Send regular emails to your list with offers, not just value

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⋒ WORK WITH SUZ

Foundations - Brand Builders Academy - https://www.suzchadwick.com/bba

Scale - Amplify Accelerator - https://www.suzchadwick.com/amplify

1:1 Coaching - https://www.suzchadwick.com/bc

Shop - https://www.suzchadwick.com/shop

⋒ PODCAST LINKS

Listen on Apple: https://suzchadwick.com/applepod

Listen on Spotify: https://suzchadwick.com/spotify

Listen anywhere else: https://kite.link/BrandBuildersLab

⋒ FOLLOW SUZ CHADWICK

TikTok: /suzchadwick Instagram: /suzchadwick

LinkedIn: /suzannechadwick

Join the community: https://www.suzchadwick.com/subscribe

About: I'm Suz Chadwick, a personal brand & business coach and the Creative Director of Bold Vibes Consulting Personal brand agency. I (mainly) work with women to help you build the confidence and strategies to build a brand that sells for you and finally step off the content hampster wheel to sales strategies that work!

In this episode, I discuss the shift from pain point marketing to positive, desire-based messaging. I explain how focusing on what's possible, using empowering language, and presenting growth opportunities can help you attract empowered, action-taking clients.

I also share practical examples for business coaches and nutritionists, and provide frameworks and strategies for updating your messaging to align with your dream clients.

Lastly, I offer a free positive messaging guide that includes tips, questions for client interviews, and a copywriting prompt to help you craft your new, positive messaging.

00:00 Introduction and Podcast Welcome 00:06 The Shift from Pain Point Marketing 01:24 Desire-Based Marketing: The 70/30 Rule 02:25 Empowering Messaging Examples 04:33 Three Core Transformations in Messaging 05:13 Frameworks for Positive Messaging 14:00 Interviewing Clients for Better Messaging 18:13 Using AI for Positive Messaging 19:20 Conclusion and Final Thoughts

Grab your positive messaging guide now www.suzchadwick.com/messaging

NEXT STEPS:

READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:

🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING 

🌟Join the Amplify Accelerator & start scaling AMPLIFY ACCELERATOR

🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.

RESOURCES

5 powerful strategies to grow your business, brand & revenue 

From Unknown to In-demand - Building a brand that sells for you

How to become a paid speaker and get the gig

LINKS:

Website: www.suzchadwick.com 

Instagram: www.instagram.com/suzchadwick 

TikTok: www.tiktok.com/suzchadwick 

In today's episode, I'll discuss incremental innovation and its importance in building a successful brand.

As we approach the end of the financial year, I've been reconsidering my business's trajectory and focusing on innovative strategies.

As business owners, we must continually ask ourselves how we can innovate. By doing so, we ensure long-term growth and relevance in a rapidly evolving market. Join me in exploring these strategies to build a more profitable and fulfilling business.

00:00 Introduction to Brand Builders Lab

00:26 Excitement for Today's Episode

00:46 Planning for the Future

01:29 The Importance of Incremental Innovation

02:50 Learning from Industry Leaders

04:35 Why Innovating Matters

07:00 Creating Incremental Innovation Shifts

07:51 Refining Your Brand

09:24 Building Demand and Delivery

10:55 Consistency and Evolution

12:30 Conclusion and Call to Action

www.suzchadwick.com/messaging

NEXT STEPS:

READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:

🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING 

🌟Join the Amplify Accelerator & start scaling AMPLIFY ACCELERATOR

🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.

RESOURCES

5 powerful strategies to grow your business, brand & revenue 

From Unknown to In-demand - Building a brand that sells for you

How to become a paid speaker and get the gig

LINKS:

Website: www.suzchadwick.com 

Instagram: www.instagram.com/suzchadwick 

TikTok: www.tiktok.com/suzchadwick