The Standout Business Show: Unconventional Marketing Ideas, Business Growth Strategies & Personal Brand Insights

Ever found yourself scrolling endlessly through social media, only to be captivated by a story that stopped you in your tracks?

Everyone's had the experience of being hooked by a good story. We simply can't help ourselves.

However, while the effects of good storytelling hasn't changed, the mediums that we're using to tell stories have. Social media (and fast scrolling attention spans) demands that we share our stories in micro moments.

But how do we do that?

What are the ways to tell a story that grabs attention the moment someone takes out their phone and starts scrolling through various social platforms?

If you're posting an Instagram reel or a Youtube short, how do you build in the elements that make for a gripping narrative that will keep people's attention - and do it in under a minute?

Well, to help explore this new realm of social media storytelling, I've invited master storyteller, Francisco Mahfuz onto the Standout Business Show.

Francisco is the author of “Bare: A Guide to Brutally Honest Public Speaking,” the host of The Storypowers Podcast & the author of some super entertaining storytelling that I've been binging on LinkedIn

Resources

Connect with Fracisco Mahfuz on LinkedIn

Storypowers.com

Right now, in 2024, the most successful digital content is coming from short-form style videos. 

We're talking about quick video clips that are no more than 60 seconds in length. 

But short form videos are more than just fleeting content; they're powerful tools that can turn viewers into loyal clients.

The good news is that short video clips are easy to make - but the problem is in order to have them perform well you'll need to post consistently on a daily basis.

And if you've tried this at all, I'm sure you've wondered: 
"Well, what the heck do I make my videos about?" 

That's what we're going to talk about in this episode, because I'm going to share with you a very simple process you can follow so that you can have an endless supply of amazing short form video topics.

By the end of this episode you're gonna have a quick 10-minute exercise that you can perform every single week.

And every time you perform this exercise you are going to come up with more short form video topics than you can possible publish.

So stay tuned!

Episode Resources

Endless Video Ideas Guide

There's a social media trend that says you need to show up everywhere online for the sake of getting more people to take a look at you & follow you...

...all in the hope that if you post all the time, you’ll grow a big audience and some of those people will decide to buy from you… 
“someday”

In this episode I'm sharing my minimalist approach to growing your personal brand online. 

I call this the un-influencer route. 

And while it’s the polar opposite of being an influencer, it is all about having genuine influence. 

Here’s my take: 

If you want to impress people, make things complicated. 

But, if you want to help them, keep it simple.

I help my clients do three things:

• Become the familiar face to the people you want to reach.
• Show how you can help them by actually helping them 
• Offer your program or service.

In this episode I’ve broken down this strategy in detail – and show you how simple it can be :))

Want to put this strategy into action?

Schedule a "Stand Out on Video" call with me 
and let's talk about how to do profitable video marketing and actually enjoy the process.

One of the biggest challenges facing every service business, whether you're a consultant, a coach or an online course creator, is maintaining a steady stream of new clients.

Typically you'll experience a great month with lots of new business.

Then you and your team will buckle down and get busy doing great work for your clients.

But, as that work comes to a close... your pipeline for attracting new clients looks all dry and dusty from neglect. 😱

And you end up going through a long, dry period of scrambling and stress - not knowing where the next client will come from.

What if there was a way for you to invest a modest amount of your marketing budget into an automated system that can run in the background that would provide you with a consistent flow of right-fit clients?

And, if set up properly, would have people coming to you who know they're a perfect fit for your offer?

Well, this week's guest, Danny Young joined to share his simple and affordable approach to using Facebook video ads to build an engaged audience, automate your lead generation and create epic experiences for your customers.

Danny is the founder of a boutique Facebook Ads agency, specializing in audience growth and keeping your brand and products front of mind for your dream clients.

Listen up because Danny walked us through his 5-step ad & audience framework in fine detail and provided this audio masterclass in full-blown ad mastery.

Takeaways:

• The secrets of building real connections that not only capture leads but also foster trust and rapport, all with a surprisingly modest investment in automated ads.
• How to start and scale Facebook campaigns, the power of irresistible lead magnets, and the art of testing and optimizing to make every ad dollar count. 
• Behind-the-scenes insights into the psychology of audience growth and the magic of retargeting

Get ready for a deep dive into strategies that will make your service stand out in the bustling social media marketplace.

Resources

Register for Danny's Fearless Facebook Ad Foundation Challenge

Breaking through the noise of a content-saturated online space isn't just about being different—it's about being real. 

A couple of weeks ago I hosted a masterclass that was addressing what I think is the biggest online dilemma of our times:

Everyone is publishing content online...but very few are actually showing up authentically...

So, this week I'm sharing the replay from that masterclass where I went in depth on how to show up as yourself and how you can stand out in a crowded market by bringing more personality into your marketing.

Takeaways:

• It's not just about being seen—it's about being seen for who you truly are, and understanding the profound impact that can have on your business relationships.
• How you can outshine the biggest brands by offering a touch of humanity. 
• The undeniable power of video content in building trust and creating an intimate bond with your tribe. 
• How solopreneurs can wield this tool to carve out their unique space, even in markets crowded with giants.

Whether you're looking to inspire, engage, or grow your audience, this episode is your blueprint for forging genuine connections in an ever-evolving digital landscape.

Resources:

Get my Endless Video Ideas Guide

When you have a service business it's just not as easy to sell your offer.
People want to know a lot more more about you.
They want to know who they'll be working with.

In order to buy, they need to feel like they want to spend time with you.

So, you need to show them who you are as much as you need to tell them about your offer.

You need to create a nurturing experience that helps them get to know you
so they'll feel like they're a good fit for your offer.

But, here's the golden nugget:
you can have a shorter nurturing experience 
IF they feel like they already know you and trust you
by the time you're actually making your offer. 

And the easiest way to do that is through video.

So, today I'm sharing a feed drop from Sarah Noel Block's podcast, The Tiny Marketing Show, where she interviewed me all about how to use short form video to build relationships with your followers.

We talked about how your nurturing experience with your followers can be a lot shorter because it's such a personal experience when you're watching a video

People see your personality.
You're building trust - because they see what you know, how you think & how you see the world.
And your teaching them how to solve their problem through your short-form videos

You can really reduce your sales cycle because you're quickly answering the questions in their minds like:

• "Do I want to hang out with this person??"
• "Do I believe that I'm going to get what they say I'm going to get?"

Because - they've already proven that to themselves - after watching your videos.

Episode Resources

Connect with with Sarah Block:
https://sarahnoelblock.com/standout

Get your FREE Endless Video Ideas prompt list

Imagine mastering your marketing so that you become the ONLY choice for your ideal customers so they're choosing you over your biggest competitors!

"But," you say in protest, "I have a small business with a tiny (or nonexistent) marketing department. How do I compete with the bigger brands without a gigantic marketing budget or a huge team?"

Well, I'd like you to meet this week's guest, Sarah Noel Block, MS, founder of The Tiny Marketing agency, who's sharing her secrets to creating big impact marketing with less time and money...
and presenting strategies that are exactly the right-size fit for your small business!

Want to see how you can stand out in a big way, even if you have a tiny marketing team?

Then listen up!!

Takeaways:

• Sarah's "one by four" strategy that hones in on the perfect customer, channel, content, and outreach method to streamline your marketing and magnify your impact. 
• How small businesses can punch above their weight by focusing on meaningful engagement over volume.
• How Sarah turned a live stream show into a bustling network hub.

Resources:

Connect with with Sarah Block:
https://sarahnoelblock.com/standout

Sarah's Tiny Marketing podcast

Join the FREE Authenticity Code Masterclass

Feeling a bit overwhelmed lately? 

Has the holiday season left you a bit ragged, and now that the new year is kicking in, you feel like there’s no time to rest?

And so, do the things you used to enjoy doing at home and work seem impossible now?

Well, join the club.

Here's the truth: if you want to build a standout business, you've got to learn how to keep burnout at bay.

Even if you're only on the edge of overwhelm, listen up because executive coach, Cydnee DeToy, is joining me to unravel the complex tapestry of burnout that many of us entrepreneurs face.

This conversation is a masterclass in crafting a life that not only withstands burnout but can redefine your relationship with work...

so you're transformed from frustrated & fatigued to energized & thriving!

Episode Resources

Connect with Cydnee Detoy

Learn how to stand out in crowded market by bringing more personality into your marketing:
Join the FREE Authenticity Code Masterclass, January 17, 2024

While you're thinking about what to look forward to in the New Year... Here's one simple change you can make that will make all the difference.

I have to admit, I'm not a futurist. I don't really know what's going to happen in the new year. 

But, after doing so many interviews on this show with really smart people and after working with all of my clients this past year...

I've learned a lot about what's working and what's not working
and how you can stand apart from the crowd.

And there's one thing I'm suggesting that you lean in on in the coming year.

This one thing could supercharge how easily you can attract & convert new clients that are exactly the right fit for you.

It's something you can do easily - without adding anything to what you're already doing. Sound good? Then listen up!!

Episode Resources

Join the FREE Masterclass: The Authenticity Code - that promises to redefine personal branding
Say goodbye to the complexities of marketing and hello to an authentic brand that's as fascinating as you are.
Together with my co-host, Eva Chen, we'll strip down to the core of what makes you unique, facilitating a deep connection with your audience that not only feels natural but also amplifies your impact.
Don't miss out on this transformative approach to branding that feels less like a strategy and more like a revelation of your true self.
Register here