The Standout Business Show: Unconventional Marketing Ideas, Business Growth Strategies & Personal Brand Insights

What if shifting your marketing focus could transform the entire trajectory of your business? 

In this episode I'm sharing how I made one simple change in my marketing that's completely transformed my business in this past year.

And it's very likely that it's the most powerful marketing strategy you're probably not doing.

This one change has allowed me to connect with more right-fit clients, grow my business - all while I'm spending LESS time marketing.

Tune in so you can say goodbye to the endless hamster wheel of social media posts and hello to building genuine connections with your ideal clients. 

Resources

Get the steps to create an Unforgettable Brand in just 5 minutes! Take the Standout Business Scorecard

I'm leading a masterclass in the new year that will walk you through in detail how to set up the systems to turn your coaching into your marketing in your business. 

Get on the waitlist - and you'll be the first to know when the registration is open.

Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.

If you liked this episode please leave us a 5 start review & share it with a friend!

Take the Standout Business Scorecard & get the steps to create an Unforgettable Brand in just 5 minutes: https://awesomevideomakers.com/scorecard/

Healing practitioner Kelly Lubeck believes the more we show up well in the world, the more it allows us to make a bigger impact.  She runs her healing practitioner business under the tagline: "The world needs you well" and her work is devoted to unraveling the secrets of resilience and well-being for entrepreneurs and change-makers. 

In this coaching style episode I'm helping Kelly break down how she can stand out amidst all the other healing practitioners out there and avoid the biggest mistake that most health coaches make when it comes to their marketing.

Key Takeaways:

• Selling signals of interest instead of pitching your offer
• Using your coaching as your marketing
• The benefits of live streaming to help grow and nurture your audience

Resources

Connect with Kelly Lubeck

Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.

If you liked this episode please leave us a 5 start review & share it with a friend!

Take the Standout Business Scorecard & get the steps to create an Unforgettable Brand in just 5 minutes: https://awesomevideomakers.com/scorecard/

We spend a lot of energy, a lot of time, and as we grow older, a lot of money trying to fit in. 

Whether it's the clothes we buy the car we drive, the job we try and go for where we're trying to basically be part of the group.

We're trying to blend in to get by. 
We're trying to blend in so that we feel safe and we feel comfortable.

And if you're in business for yourself, it's absolutely the wrong thing to be thinking about. It's the worst place to be putting all your energy into.

"There's no such thing as fitting in. Life is a pair of skinny jeans, and you are a big fat ass." Comedian Tom Papa

Agree or Disagree...? (Listen up for my take)

Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.

If you liked this episode please leave us a 5 start review & share it with a friend!

Here's the new take on storytelling: Your story isn’t just worth telling—it’s worth paying for. 

Imagine, living in the Venn diagram where powerful storytelling and speaking success collide - where you could captivate any audience and monetize every stage you get on.

Well, this week's guest, speaker & business coach Andrea Merrill, came on to show how you can start using your story to inspire your audience...so they don't just remember you, they become the kind of fans that buy everything you have to offer and tell everyone they know about you...and how you can set up a system that turns your speaking gigs into multiple income streams.

Stay tuned!

Resources

Connect with Andrea Merrill

https://www.virtuallyadventurous.com/

What's new? After 3 years and over 160 business expert interviews I've just created a self-assessment tool, The Standout Business Scorecard, that will rank you on how much your business stands out...and give you personalized recommendations based on your score from several of my past guests.

​Discover your Standout Score - It's quick & FREE

Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.

If you liked this episode please leave us a 5 start review & share it with a friend!

Imagine posting an ad that doesn’t scream “I’m an ad!” 

With LinkedIn’s new ‘Thought Leader Ads’ for the first time you can turn any of your posts from your profile into an ad that will show up in the regular feed 
and it'll end up looking pretty much like a normal post.

These ads will let you (or anyone on your team) showcase posts from your personal profile in front of the right audience that’s perfect for you.  

And by amplifying the voices of your team members (or your own):

• you can set your business apart from all the rest, 
• you can provide your unique perspective 
• and you can establish your team as leaders in your field.

If that peaks your curiosity, then listen up because LinkedIn Ads superstar, Anthony Blatner came on to break down exactly who Thought Leader Ads are for - and how you can start running successful ad campaigns that showcase you and your team & make sure your message is getting to the right people that you want to reach.

Connect with Anthony Blatner

Does your business stand out? Take the Standout Business Scorecard Assessment
& get the steps to create an Unforgettable Brand in just 5 minutes!
Click here >

Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.

If you liked this episode please leave us a 5 start review & share it with a friend!

Have you ever wondered why some entrepreneurs seem to scoop up all the attention, they pull off massively successful launches, they get featured in top media outlets, and they seem to snatch up big opportunities all the time?

Well, It’s NOT because they're necessarily better at what they do, or have more experience

It's because they’ve created a legacy brand. 

So, today's guest, branding expert, Tiffany Neuman came on to share how you too can create your legacy brand that elevates your impact, your income & your influence. 

Tiffany developed her Legacy Brand Method™ to capture your personality and create a more compelling, impactful, and inspiring presence. 

So whether you're just starting on your path to success, or you already have a 7-figure+ business Tiffany's here to talk about what it take to create a Legacy Brand to match your BIG vision.

Resources

Connect with Tiffany Neuman

Listen to episode 157: Make Coaching Your Marketing with Caryn Gillen

Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.

If you liked this episode please leave us a 5 start review & share it with a friend!

Live events are back, baby! In spite of all the attention given to virtual gatherings, nothing can replace the energy of in-person gatherings

If you're a coach or consultant doing 1-1 work, then you know the problem with growing your business once your client roster is full and you simply don't have time or bandwidth to bring on anyone new. 

Well this week's episode is all about transitioning into working with more clients by harnessing the power of live events. 

We took a dive into how you can monetize your expertise through boutique-style workshops and masterminds that fostering deeper client connections and, yes, make you more money. 

This week's special guest, business coach Jeannie Spiro, revealed her unique approach to growing your coaching business through intimate workshops and shifting from high-volume marketing to nurturing high-touch relationships. 

Her strategy for creating intimate events not only replaces the need for mass marketing but also serves as a powerful tool for potential clients to experience the value you bring firsthand. 

Jeannie shared her expert tips on crafting successful live events that drive business growth by creating an environment ripe for learning and networking.  

We explored her innovative strategies for filling your event, from leveraging social media and speaking engagements to building anticipation through waitlists. 

Listen up for actionable strategies to elevate your business through boutique, intimate-style workshops & masterminds.

Connect with Jeannie Spiro

Jeannie's Amplify Event

Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.

If you liked this episode please leave us a 5 start review & share it with a friend!

Does sending cold emails or cold DMs give you the heebee-jeebees? 

Well I never really considered myself a cold email kind of guy, until I reached out to THE person who teaches cold emailing 

And how did I reach out? I sent her a cold email!

My guest this week is Laura Lopuch and she's joining to take us on a deep dive into cold emails & partnership marketing. 

During our pre-show chat she totally shifted my perspective - and today she's going to change yours as well. 

Laura has developed her "Cold Email Cashflow Method" that will help you take charge of your business destiny.

So if you're interested in finding the secret weapon to build your network & sell more of your stuff.

Resources

Connect with Laura Lopuch

Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.

If you liked this episode please leave us a 5 start review & share it with a friend!

In the digital marketing space, conventional wisdom suggests that the only way to be successful is to show up everywhere and shout louder than everyone else.

In other words be an extrovert or be irrelevant.

But what if you could build a system that takes advantages of your strengths and allows you to be who you are - even if you're an introvert?

That's what we're talking about this week with special guest, Dan Keldsen. Dan is Chief Innovation Officer and Digital Transformation Leader at Infocap and is host of the Next Future Today podcast.

So if you've ever wondered how introverts can excel in the extrovert-driven world of digital marketing, stay tuned to learn how you can build systems that work with your personality & avoid changing who you are.

Resources

Connect with Dan Keldsen

If you're looking for video marketing tips and personal branding tips on topics like:
*How do I get more visibility online?
*How do I grow my personal brand?
*How do I stand out from the crowd?
*How do I break through the noise?
*How do I monetize my content marketing?
*How do I use video marketing to get more clients?
Then sign up for a FREE Standout On Video Discovery Call

Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.

If you liked this episode please leave us a 5 start review & share it with a friend!