The Standout Business Show: Unconventional Marketing Ideas, Business Growth Strategies & Personal Brand Insights

You’ve built a solid business with content, consulting, or coaching. But what if the next big leap isn’t just about scaling your offers—it’s about scaling your impact through community?

In this episode, we’re diving into what it really takes to transform your business model into a thriving, community-driven ecosystem. Joining me is online community-building expert Bri Leever, who’s sharing:

✅ The key shifts needed to move from a product-based or digital course business to a community-centric model
✅ How to create a space where your audience isn’t just consuming content but actively engaging, collaborating, and contributing
✅ Why a well-designed community can become your most valuable asset—fueling content, deepening connections, and driving recurring revenue

If you’ve been thinking about launching an online community (or want to make sure yours is built for long-term success), this is the episode you can’t afford to miss.

🎧 Hit play now and start building a community-powered business the right way!

Resources

New Masterclass! Fill your coaching or consulting practice with 10-20 ideal clients while doing what you're best at & what you love most. 

Join the "Make Coaching Your Marketing masterclass (It's FREE!)

Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.

If you liked this episode please leave us a 5 star review & share it with a friend!

Sadly, the webinar world has gotten pretty stale out there. 

Most webinars always seem to follow the same formula: 

They hook you with a big promise and then the presenter spends most of the next 90 minutes talking about their case studies, their own background, they give you a couple of tips and it all leads to - wait for it-  a sales pitch! 

So you're left thinking, "Oh man, that's 90 minutes totally wasted." 

But, they don't have to be like this. 

I don't want to diss webinars as a medium, because I actually think that, done properly, a lot of good can come if you're doing webinars as part of your marketing. 

So what if your own events could be really different? 

What if they could be so engaging and interactive that your attendees are leaving feeling energized and inspired? 

To help answer that question I've invited gamification and game learning expert Caitlin Johnson onto the show to talk about how you can not only make your next webinar more engaging - but turn it into an epic adventure! 

So if you're ready to create an addictive, epic webinar in 2025 - listen up! 

Resources:

Learn how you can fill your coaching or consulting practice with 10-20 ideal clients while doing what you love most. 

Join the "Make Coaching Your Marketing masterclass (It's FREE!)

Connect with Caitlin Johnson

Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.

If you liked this episode please leave us a 5 star review & share it with a friend!

Are you ready to finally get over your resistance to being on camera?

Do you feel hesitant to turn your camera on during a Zoom call (or even record a voicemail message?)

You’re not alone.

In this special coaching style episode I’m sitting down with Habit Coach Ronnie Loaiza to talk about practical strategies to overcome your resistance to being on camera so that you can come across as the smart, put together professional that you are.

We’re sharing everything from adjusting camera angles to optimizing lighting and audio quality, plus actionable steps that can transform your virtual presence, boosting both your confidence and your message’s impact.

Listen up if you want to overcome camera shyness and really stand out in the business world.

Resources:

Take the Standout Business Scorecard
https://awesomevideomakers.com/scorecard/

Connect with Ronnie Loaiza

Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.

If you liked this episode please leave us a 5 star review & share it with a friend!

If you've been thinking about using Linkedin ads but you're worried about it costing too much or worse - wasting money - then listen up 'cause it's not every day that you get to hang out with a LinkedIn Top Voice all about LinkedIn Ad strategies! 

If you've been active on LinkedIn at all recently then you've heard a lot about the need to post content regularly and engage with the platform - but that can be super time consuming.

So the question we're taking a look at is: Could linkedIn ads be a good solution for your business to get your message in front of exactly the right audience - and get your business to stand out from your competition?

Get ready for a great discussion with Joshua Stout, Director of Advertising at Influent Social, and maybe one of the most prominent LinkedIn Ads experts.

Josh is going to walk us through his strategies for running a successful Linkedin campaign even if you're a little guy

Resources:
Let's Turn Your Personal Brand Into Profit! Take the Standout Business Scorecard & get the steps to create an Unforgettable Brand in just 5 minutes!
https://awesomevideomakers.com/scorecard/

Connect with Joshua Stout

Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.

If you liked this episode please leave us a 5 star review & share it with a friend!

HATE clunky workshops? They're super annoying and they make it harder to learn.

Here's why:
❌ No direction means information is less intuitive.
❌ No clear purpose means you've got no....purpose...
❌ Poor pacing rushes crucial insights or drags simple stuff

What the solution?
Design your workshop like a story arc.

Result?
A workshop that feels whole and creates genuine "aha" moments.
Want to see how this can work for your next workshop?

Then listen to this week's guest, Rob D. Willis who's taking us on a deep dive into how you can design workshops that flow as smoothly as stories.

Rob is a storytelling consultant and workshop facilitator who's on a mission to unlock your potential with clear storytelling techniques.

Resources

Register for the Coaching-as-Marketing Blueprint training.
(It’s FREE)

Connect with Rob Willis

Listen to Rob's Podcast

Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.

If you liked this episode please leave us a 5 star review & share it with a friend!

Want to learn how you can make your coaching or consulting an easy "Yes!" for your right-fit clients and prospects?

Then join my special masterclass called 'The Coaching as marketing Blueprint' 

Do you feel like you’re spending way too much time on social media?

Are you devoting too much creative energy brainstorming captions and editing videos than doing what you’re actually great at—coaching?

It’s exhausting trying to keep up with the endless cycle of posts, reels, and DMs just to stay visible. 

And worst of all, it takes you away from the work you love most: helping people transform their lives through coaching.

The Coaching-as-Marketing Blueprint changes all of that.

This isn’t about adding more to your plate. It’s about letting your coaching sessions—the thing you’re already amazing at—become your most powerful marketing tool.

Imagine…

• You’re no longer stuck on the endless gerbil wheel of social media posting & being a slave to the algorithm.
• You’re coaching clients, doing what you love, and those same sessions are attracting more dream clients on autopilot.
• People reach out to you, not because of a trendy post, but because they’ve already experienced the value of your coaching through your marketing.

With The Coaching-as-Marketing Blueprint, marketing becomes easy, natural, and aligned with the work you’re passionate about.

Claim your spot!

Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.

If you liked this episode please leave us a 5 star review & share it with a friend!

What does it take to capture the attention of premium buyers? 
How do you win their trust? 
How do you exceed their expectations? 
and, most importantly, how do you keep them coming back again and again?

Well to help answer all those questions I've invited Jeffrey Shaw onto the show and he's got a new book out that's called,

"Sell to the Rich" where he imagines "A world where only the highest standards of business are upheld. Where every business owner finds in themselves levels of greatness they couldn’t have imagined before. Where luxury is NOT a market category but a feeling within you and your customers."

Sound like a world you'd like to inhabit? 

Well stay tuned 'cause we're going to find out...

Having been the go-to, family-portrait photographer for the rich and famous for 40 years, author, speaker & business coach, Jeffrey Shaw is sharing insider secrets you want to know and gives the final word on who the affluent are, what they want, and how to sell it to them.

Resources:
Get Jeffrey Shaw's new book, Sell to the Rich

Ready to Fill Your Coaching Practice with 10-20+ Ideal Clients While Doing What You Love Most? Join the Coaching-as-Marketing Blueprint masterclass. (It's FREE)
https://awesomevideomakers.com/blueprint/

Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.

If you liked this episode please leave us a 5 star review & share it with a friend!

Register for the Coaching-as-Marketing Blueprint training. (It's FREE)
https://awesomevideomakers.com/blueprint/

Can you make this be the year that your business stands out?

Picture this: you're leading a group on an adventurous Outward Bound sailing program in the Pacific Northwest.

Two teams face the same rough weather, yet their experiences couldn't be more different.

One finds joy in rowing together, singing, and laughing, while the other confronts discomfort and frustration.

Now imagine that this could make all the difference between you & your competitors.

This week's episode is your invitation to discover how creating a positive and engaging experience, even in challenging times, can transform not only your business but the lives of your clients.

For the past 3 years, I've been talking with many mentors and coaches about various strategies and techniques to make your work and your business stand out - but what it really all boils down to is that it's all about the experience that you create for your people.

As a coach you're work is all about how to guide clients through their struggles with a touch of joy and transformation and lasting impact, that sets your work apart.

How do they feel while they're on the path? While they're working with you? While they're meeting and overcoming their various challenges?

What is that experience like? This is the arena where you can really set yourself apart, where you can be completely unique and distinctive from anyone else in the marketplace.

That's what we're talking about in this episode. Stay tuned...

Resources:
Register for the Coaching-as-Marketing Blueprint training.
https://awesomevideomakers.com/blueprint/

Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.

If you liked this episode please leave us a 5 star review & share it with a friend!

Here's My #1 business growth prediction for the new year:

There's huge momentum towards being authentic - showing up as a human being because people want to do business with people.

The question is - how do you do it?

I'm going to give you one part of the answer in today's episode, but if you want to go deeper then I'm doing a special masterclass called 'The Coaching as marketing Blueprint' 

Do you feel like you’re spending way too much time on social media, trying to create content that will maybe get noticed?

Are you devoting too much creative energy brainstorming captions and editing videos than doing what you’re actually great at—coaching?

It’s exhausting trying to keep up with the endless cycle of posts, reels, and DMs just to stay visible. 

And worst of all, it takes you away from the work you love most: helping people transform their lives through coaching.

The Coaching-as-Marketing Blueprint changes all of that.

This isn’t about adding more to your plate. It’s about letting your coaching sessions—the thing you’re already amazing at—become your most powerful marketing tool.

Imagine…

• You’re no longer stuck on the endless gerbil wheel of social media posting & being a slave to the algorithm.
• You’re coaching clients, doing what you love, and those same sessions are attracting more dream clients on autopilot.
• People reach out to you, not because of a trendy post, but because they’ve already experienced the value of your coaching through your marketing.

With The Coaching-as-Marketing Blueprint, marketing becomes easy, natural, and aligned with the work you’re passionate about.

Claim your spot!

Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.

If you liked this episode please leave us a 5 star review & share it with a friend!