The Standout Business Show: Unconventional Marketing Ideas, Business Growth Strategies & Personal Brand Insights

Here's the new take on storytelling: Your story isn’t just worth telling—it’s worth paying for. 

Imagine, living in the Venn diagram where powerful storytelling and speaking success collide - where you could captivate any audience and monetize every stage you get on.

Well, this week's guest, speaker & business coach Andrea Merrill, came on to show how you can start using your story to inspire your audience...so they don't just remember you, they become the kind of fans that buy everything you have to offer and tell everyone they know about you...and how you can set up a system that turns your speaking gigs into multiple income streams.

Stay tuned!

Resources

Connect with Andrea Merrill

https://www.virtuallyadventurous.com/

What's new? After 3 years and over 160 business expert interviews I've just created a self-assessment tool, The Standout Business Scorecard, that will rank you on how much your business stands out...and give you personalized recommendations based on your score from several of my past guests.

​Discover your Standout Score - It's quick & FREE

Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.

If you liked this episode please leave us a 5 start review & share it with a friend!

Imagine posting an ad that doesn’t scream “I’m an ad!” 

With LinkedIn’s new ‘Thought Leader Ads’ for the first time you can turn any of your posts from your profile into an ad that will show up in the regular feed 
and it'll end up looking pretty much like a normal post.

These ads will let you (or anyone on your team) showcase posts from your personal profile in front of the right audience that’s perfect for you.  

And by amplifying the voices of your team members (or your own):

• you can set your business apart from all the rest, 
• you can provide your unique perspective 
• and you can establish your team as leaders in your field.

If that peaks your curiosity, then listen up because LinkedIn Ads superstar, Anthony Blatner came on to break down exactly who Thought Leader Ads are for - and how you can start running successful ad campaigns that showcase you and your team & make sure your message is getting to the right people that you want to reach.

Connect with Anthony Blatner

Does your business stand out? Take the Standout Business Scorecard Assessment
& get the steps to create an Unforgettable Brand in just 5 minutes!
Click here >

Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.

If you liked this episode please leave us a 5 start review & share it with a friend!

Have you ever wondered why some entrepreneurs seem to scoop up all the attention, they pull off massively successful launches, they get featured in top media outlets, and they seem to snatch up big opportunities all the time?

Well, It’s NOT because they're necessarily better at what they do, or have more experience

It's because they’ve created a legacy brand. 

So, today's guest, branding expert, Tiffany Neuman came on to share how you too can create your legacy brand that elevates your impact, your income & your influence. 

Tiffany developed her Legacy Brand Method™ to capture your personality and create a more compelling, impactful, and inspiring presence. 

So whether you're just starting on your path to success, or you already have a 7-figure+ business Tiffany's here to talk about what it take to create a Legacy Brand to match your BIG vision.

Resources

Connect with Tiffany Neuman

Listen to episode 157: Make Coaching Your Marketing with Caryn Gillen

Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.

If you liked this episode please leave us a 5 start review & share it with a friend!

Live events are back, baby! In spite of all the attention given to virtual gatherings, nothing can replace the energy of in-person gatherings

If you're a coach or consultant doing 1-1 work, then you know the problem with growing your business once your client roster is full and you simply don't have time or bandwidth to bring on anyone new. 

Well this week's episode is all about transitioning into working with more clients by harnessing the power of live events. 

We took a dive into how you can monetize your expertise through boutique-style workshops and masterminds that fostering deeper client connections and, yes, make you more money. 

This week's special guest, business coach Jeannie Spiro, revealed her unique approach to growing your coaching business through intimate workshops and shifting from high-volume marketing to nurturing high-touch relationships. 

Her strategy for creating intimate events not only replaces the need for mass marketing but also serves as a powerful tool for potential clients to experience the value you bring firsthand. 

Jeannie shared her expert tips on crafting successful live events that drive business growth by creating an environment ripe for learning and networking.  

We explored her innovative strategies for filling your event, from leveraging social media and speaking engagements to building anticipation through waitlists. 

Listen up for actionable strategies to elevate your business through boutique, intimate-style workshops & masterminds.

Connect with Jeannie Spiro

Jeannie's Amplify Event

Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.

If you liked this episode please leave us a 5 start review & share it with a friend!

Does sending cold emails or cold DMs give you the heebee-jeebees? 

Well I never really considered myself a cold email kind of guy, until I reached out to THE person who teaches cold emailing 

And how did I reach out? I sent her a cold email!

My guest this week is Laura Lopuch and she's joining to take us on a deep dive into cold emails & partnership marketing. 

During our pre-show chat she totally shifted my perspective - and today she's going to change yours as well. 

Laura has developed her "Cold Email Cashflow Method" that will help you take charge of your business destiny.

So if you're interested in finding the secret weapon to build your network & sell more of your stuff.

Resources

Connect with Laura Lopuch

Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.

If you liked this episode please leave us a 5 start review & share it with a friend!

In the digital marketing space, conventional wisdom suggests that the only way to be successful is to show up everywhere and shout louder than everyone else.

In other words be an extrovert or be irrelevant.

But what if you could build a system that takes advantages of your strengths and allows you to be who you are - even if you're an introvert?

That's what we're talking about this week with special guest, Dan Keldsen. Dan is Chief Innovation Officer and Digital Transformation Leader at Infocap and is host of the Next Future Today podcast.

So if you've ever wondered how introverts can excel in the extrovert-driven world of digital marketing, stay tuned to learn how you can build systems that work with your personality & avoid changing who you are.

Resources

Connect with Dan Keldsen

If you're looking for video marketing tips and personal branding tips on topics like:
*How do I get more visibility online?
*How do I grow my personal brand?
*How do I stand out from the crowd?
*How do I break through the noise?
*How do I monetize my content marketing?
*How do I use video marketing to get more clients?
Then sign up for a FREE Standout On Video Discovery Call

Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.

If you liked this episode please leave us a 5 start review & share it with a friend!

If you're looking for video marketing tips and personal branding tips on topics like:
*How do I get more visibility online?
*How do I grow my personal brand?
*How do I stand out from the crowd?
*How do I break through the noise?
*How do I monetize my content marketing?
*How do I use video marketing to get more clients?
Then check out episode 163 of The Standout Business Show where I interview business storytelling coach, Alan Samuel Cohen about storytelling that sells.

Sign up for a FREE Standout On Video Discovery Call: https://awesomevideomakers.com/video-breakthrough-call/

This week we're talking about Storytelling that Sells & how to create a storytelling brand. 

So here's my question: How can you do things like use stories that double your client retention (even if your business is brand new?) 

As a business owner, you are already a storyteller and you're already telling stories, but you may not be the right kind of story.

My guest, Alan Samuel Cohen, is sharing his 'Stories that Sell' strategy that turns cold prospects into loyal buyers.

As a speaker, author & Chief Story Catalyst, Alan’s coaching focuses on helping his clients craft and deliver unique narratives that make a bigger impact. 

So, if you've been struggling to use storytelling to connect with your audience, stay tuned, because we're going to take a look at how you can mine for stories and find stories in everyday events.

Biggest Takeaway:
"If you're a marketing firm telling good stories and demonstrating that you can tell a good story about your own organization is really where the big payoff is."

Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.

If you liked this episode please leave us a 5 start review & share it with a friend!

If you're looking for video marketing tips and personal branding tips on topics like:
*How do I get more visibility online?
*How do I grow my personal brand?
*How do I stand out from the crowd?
*How do I break through the noise?
*How do I monetize my content marketing?
*How do I use video marketing to get more clients?
Then check out episode 162 of The Standout Business Show where I do a Standout Business Coaching Episode with Photographer Elaine Freitas
Sign up for a FREE Standout On Video Discovery Call: https://awesomevideomakers.com/video-breakthrough-call/

Ever wondered how photography can transform lives and empower women? In this standout business coaching episode we sit down with Elaine Freitas, a dedicated photographer who’s shifted her focus from weddings to capturing the essence of motherhood and the timeless beauty of women.

Elaine's vision of celebrating women up to 100 years old reveals the transformative power of photography in making older women feel valued and beautiful.

Elaine opens up about her inspiring journey, sharing how her work not only helps women feel confident and beautiful but also highlights their inner beauty at every age. From the unique challenges of photographing newborns to the powerful role of word-of-mouth and live streaming video in growing her business, Elaine provides a fascinating insight into her specialized niche.

We discuss the potential of publishing a book and leveraging video & social media to share these magical moments with a wider audience, aiming to inspire and connect deeply with viewers. Celebrate the unique beauty of every woman with us and discover how Elaine’s work is making a difference, one portrait at a time.

Resources

Connect with Elaine Freitas

Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.

If you liked this episode please leave us a 5 start review & share it with a friend!

I love the word legendary. But when it comes to your work or your business, how to you become legendary? 

Think of a popular brand you know, like Apple, Harley-Davidson or Disney. 

When you see or hear these names, does something click in your mind that goes way beyond mere familiarity?

Of course, you know about their product or service offerings, but I'm willing to bet you have a much deeper, more profound, and even emotional connection to these businesses. 

(Think about the long lines of people camped outside the Apple store every time they launch a new iphone).

These aren’t just brands; they’re legendary brands.And they don’t just have satisfied customers (like you); they've created raving fans—the true believers who buy every product, who spread their message and who will stand up to defend the honor and reputation of these multibillion-dollar corporations.

(Full transparancy here: I'm a loyal Apple user. I currently own what is my 5th iphone, and a macbook pro, mac mini, imac and ipad - and do my video editing on Final Cut Pro)

But, for the small business person, what can you learn from these big companies that can help make your own brand legendary?

Well that's what this week's guest, author and consultant Scott Wozniak broke down for us. 

Scott's the author of "Make Your Brand Legendary: Create Raving Fans With the Customer Experience Engine."

Scott shared the set of systems he's discovered that all the great brands use to create raving fans that he calls the Customer Experience Engine - a simple tool to help leaders become legends.

So, if you're wanting to create those same kinds of raving fans that always seem to dominate dinner-party conversations and online chat boards then listen up!

Resources

Connect with Scott Wozniak

Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.

If you liked this episode please leave us a 5 start review & share it with a friend!