Real Estate Excellence

How do successful real estate agents manage to build lasting relationships in a fast-paced, transactional industry?

In this engaging episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Amber Strong. Amber is a dedicated real estate professional with over a decade of experience in the real estate industry. Her journey began in 2011 while attending Berkeley College in Manhattan, where she obtained her real estate license and worked for Nancy Packes, Real Estate Marketing. During her time in New York City, Amber specialized in leasing luxury condos throughout Manhattan and Brooklyn, honing her skills in one of the most competitive real estate markets in the world.

Amber talks about the dynamics of relationship-based transactions in real estate, the significance of maintaining long-term client relationships, and effective strategies for managing difficult clients. Amber shares her journey from working in the hospitality industry to becoming a leading real estate agent, highlighting the importance of open communication, active listening, and personalized attention. She explains how she was able to transition from a salaried position to commission-based work, the challenges of competing with new construction homes, and the benefits of aligning with a supportive brokerage.

Tune in as Amber shares her practical advice when you provide on maintaining professionalism, continual learning, and leveraging technology for client interactions!

Highlights

00:00 - 02:13 Amber Strong: Real Estate and Yoga She Is Obsessed

·        We welcome Amber Strong.

·        Amber’s ability to save clients time and money through:

o   Open communication,

o   Active listening, and

o   Personalized attention.

·        Remi Graphics Advertisement.

02:14 - 08:57 Challenges in Real Estate Transactions

·        Amber reflects on her career journey and working in the hospitality.

·        Her experiences in hospitality provided her valuable customer service skills, which later proved beneficial in a decade-long real estate career.

·        The importance of listening and staying calm when handling difficult clients.

08:58 - 21:21 Finding the Right Brokerage

·        The challenges and strategies in handling difficult clients and transactions in real estate, particularly through phone communication.

·        The importance of listening calmly and responding with facts

·        The influence of an agent's experience on negotiations

·        Maintaining a positive and professional demeanor.

·        The sales processes in leasing high-end properties versus selling individual homes, emphasizing client education on amenities and community aspects.

·        Dealing with market competition from builders and the value of mentorship for new real estate agents.

21:22 - 36:34 Realizing Real Estate as a Lifelong Career

·        Amber emphasizes the importance of researching brokerages and finding a supportive team.

·        Her journey from housekeeping to real estate, starting as a listing coordinator and moving up by learning from top agents and networking strategically.

·        The value of aligning with growth-oriented individuals

·        Transitioning from transactional to relationship-based client interactions and continuously learning.

·        Gaining confidence about the necessity of human interaction in transactions.

·        The significance of maintaining client relationships.

36:35 - 46:53 The Value of Continuous Learning and Training

·        Amber talks about when she decided to commit fully to the industry.

·        The importance of building relationships and leveraging networks for long-term success.

·        Transformative strategy involving asking contacts for referrals, which significantly impacted their mortgage business.

·        The evolving requirements and best practices for real estate agents, including ongoing education and readiness for regulatory changes.

·        She shares their experience transitioning from a large brokerage to a smaller, more communicative one, and the value of strong core teams in real estate.

46:54 - 01:05:01 Maintaining Consistency and Making Connections

·        The importance of continuous education and adaptability in the real estate profession.

·        She talks about time-blocking strategies for training and client interactions:

o   The value of attending training sessions with other agents,

o   The significance of building relationships, and

o   Credibility in the industry.

·        Handling stress through laughter and consistent routines, such as yoga and making extensive daily phone calls.

·        The role of video communication in building trust with out-of-town clients.

·        The importance of staying knowledgeable about market trends, specifically interest rates, and always providing value to clients.

01:05:01 - 01:12:42 Conclusion and Final Thoughts

·        The anticipated post-election impact on real estate, including a specific focus on interest rates and infrastructure developments in Northeast Florida:

o   Local knowledge for agents,

o   The value of maintaining connections and networking, and

o   Balancing new online leads with referrals.

·        Effective marketing strategies such as using local coupons (Lolo) to engage past clients.

·        Leveraging support structures within a real estate team to handle high transaction volumes.

·        Reaching higher productivity levels and the significance of having an assistant or transaction coordinator to manage workload and maintain work-life balance.

Quotes:

“We network and we mastermind with agents throughout able to find and connect, and I can feel

confident to know that I'm aligning you with the right agent.” – Amber Strong

“Staying in front of them, just checking in. I mean it could be as small as a text just to stay top of mind. That’s when I started realizing that this is something I'm going to do for life.” – Amber Strong

“I want to be at the bottom, so I can see my way up to the top and learn and then you can kind of evaluate, who are those people that I want to align myself with. So, you kind of get different perspective.” – Amber Strong

How can a person embrace challenges through sheer dedication and passion in real estate?

In this engaging episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Bailey Burnside. Bailey epitomizes excellence in the real estate realm, drawing from a lifetime of experience thanks to familial legacy steeped in the industry. With a track record that speaks volumes, Bailey has consistently ranked amongst the Top 250 Agents out of over eleven thousand in Northeast Florida, a testament to unparalleled dedication and expertise. With focuses not only on the residential side, but also in land acquisition and large-scale developments, Bailey possesses an unrivaled understanding of the intricacies of all property transactions. Bailey's commitment to client satisfaction and a keen eye for detail set a standard of service that exceeds every expectation. Whether guiding clients through intricate negotiations, or showcasing premier properties, Bailey truly is your trusted partner in realizing real estate aspirations. 

Reflecting on her versatile background—including stints in the dental field and on a real estate reality show—Bailey discusses the integral skills she transferred from her previous roles to her real estate practice. Bailey covers her transition into real estate, comprehensive training experiences at DJ & Lindsey, and overcoming challenges new agents face. The episode underscores the importance of hands-on experiences, mentorship, client care, and detailed knowledge of contracts. She also elaborates on superior service standards, the value of professional property cleaning, and leveraging personalized marketing strategies. Captivating excerpts include her insights on managing workloads, balancing careers, and finding joy in real estate.

Tune in as Bailey Burnside as she shares her inspiring narrative on embracing challenges and achieving success through dedication and passion in real estate!

Highlights

Quotes:

“I'm not looking at another agent as my enemy like, I don't get that. We all have to be able to work together.” – Bailey Burnside

“I didn't know the importance of being at a brokerage where you can literally learn from being thrown in the deep end essentially.” – Bailey Burnside

“We all have to be able to work together because at some point we're probably going to be on either end of the transaction together. Let's be cordial.” – Bailey Burnside

To contact Bailey Burnside, learn more about her business, and make her a part of your network, make sure to follow her on Instagram, TikTok, and Website.

Instagram: https://www.instagram.com/thefoermanteam/

Facebook: https://m.facebook.com/thefoermanteam/

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What truly drives success in real estate?

In this engaging episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Deanna attended the University of North Florida where she earned her Bachelor's Degree in Business Administration majoring in Business Marketing and Management. With this focus, she worked in the financial industry for nearly twenty years where her primary responsibilities were Relationship Management and Fund Reconciliation with various mutual fund companies. Each of these roles required extreme attention to detail and excellent communication skills which have served her well in her real estate career.

Deanna is focused on providing stellar customer service and makes it a point to understand her customers and their goals so that she can help them to achieve those goals with ease. She prides herself in the relationships that she builds with her customers which is evidenced through the exemplary customer reviews that she has received from customers who recognize her dedication to them. She specializes in residential sales in Northeast Florida with a primary focus in Clay, St. Johns, and Duval counties.

Deanna underscores the critical role of building strong client relationships and engaging with the community, alongside endorsing the importance of selecting the right brokerage and constant professional development. Additionally, the discussion sheds light on the power of structured training sessions, highlighting the need for organized agendas and offering practical learning opportunities as crucial elements in professional growth.

Tune in as Deanna Foerman encourages listeners to rethink their approach to real estate by integrating personalized interactions and impactful training into their practices!

Highlights

00:00 - 03:09 Deanna Foerman: Finance, Teacher to Successful Real Estate Agent

·        We welcome Deanna Foreman to the show!

·        Deanna has successfully integrated her skills to excel in real estate, consistently selling over a million dollars monthly.

·        Diverse experiences contribute to success in real estate.

·        Sponsor, Remi Graphics.

03:09 - 09:56 The Role of Real Estate Agents in the Community

·        Recognizing the efforts of pilots, including former Navial aviators and Delta pilots, who used their planes to provide emergency supplies like diapers and formula to areas affected by a recent hurricane.

·        How community and individual efforts can make a tangible impact.

·        Real estate agents as community influencers.

·        Their role not only in housing but in contributing to local services and information networks.

·        Setting up referral networks for various local services, providing valuable community connections.

·        Being a proactive, giver mentality in both real estate and community efforts, expecting nothing in return but potential reciprocal kindness.

09:56 - 17:50 Balancing Teaching and Real Estate

·        Deanna discusses her journey growing up in Orange Park.

·        Her role as a relationship manager, dealing with client funds, and how it prepared her for a career in real estate.

·        Transitioning into teaching, motivated by a desire for a change in pace and a closer commute.

·        Deanna became an elementary school teacher, allowing her to spend more time with her family. Reflecting on her experiences.

·        How her time in both finance and education has influenced her current role in real estate, emphasizing the importance of building relationships.

17:50 - 22:01 Choosing the Right Brokerage

·        Deanna was initially hesitant to enter a commission-based field, encouragement from others prompted them to finally consider real estate.

·        How she became a five-million-dollar producer while still teaching, leveraging their existing network for support.

·        Managing the challenges of balancing both professions by effectively managing their time and never revealing to clients that they were teaching concurrently.

·        Ensuring clients received full-time service and demonstrated their confidence and growth in real estate, with plans to discuss their first brokerage choice next.

22:02 - 36:30 The Importance of Real Estate Agents in the Community

·        Deanna talks about being part-time real estate agent who emphasizes the significance of selecting the right brokerage by exploring team dynamics and office culture.

·        Initially starting with a team, how the culture provided a sense of belonging and support, akin to family.

·        The role of managers and agents in fostering a positive environment.

·        The value of personal relationships in business success, and the risks faced by agents in virtual settings.

·        Maintaining personal connections with clients, which promotes trust and referrals, and shares practical strategies like personalized communications and monitoring social media for engagement.

·        The evolving dynamics in the real estate market, urging agents to remain adaptable and prioritizing negotiations with empathy as client needs and market conditions fluctuate.

39:10 - 44:28 Breaking Through Barriers with Support

·        The significance of real estate agents in fostering relationships and building trust with clients, likening their role to that of a guide.

·        How agents guide their clients through the stressful and significant process of buying a home, often forming lasting bonds.

·        The importance of a supportive work environment and brokerage culture.

·        How it can aid agents in overcoming challenges and achieving success.

·        Real estate transactions are often the largest in a client's life.

·        The responsibility and impact agents have in facilitating these experiences.

44:28 - 58:58 The Value of Mentorship and Accountability

·        The significance of training, education, and mentorship in achieving success in the real estate industry.

·        Having a supportive atmosphere, such as transaction coordination and a marketing department, which allows agents to focus on client relationships without getting bogged down in operational tasks.

·        The 'Ninja Selling' approach is emphasized for building long-term client relationships through personal interactions like coffee meetings and lunches.

·        The role of accountability groups in maintaining goals and commitments, stressing the need for self-discipline and the influence of mentors, both formal and informal, within the industry. Treating all clients with equal respect, irrespective of their financial standing, as a strategy for building a strong reputation and lasting business relationships.

58:58 – 01:12:29 Keys to Success in Real Estate and Final Thoughts

·        The essential elements leading to success in the real estate industry.

·        Three primary components:

o   The desire to continually learn,

o   Active involvement in industry-related activities, and

o   The importance of fostering strong relationships with clients.

·        The necessity of finding a brokerage that aligns with the agent's needs, particularly with robust training programs.

·        The value of participating in real-world training rather than relying solely on virtual methods is also discussed.

·        The necessity of community involvement and making personal connections as a part of the business strategy, referring to practices such as hosting regular social events.

Quotes:

“Find one that is really a good fit because if the fit's not there, nothing else is going to come naturally.” – Deanna Foerman

“In real estate, you're dealing with what is usually people's most valuable asset. you're dealing with their money, you better be spot on and be able to account for everything.” – Deanna Foerman

“I always tell people that I'm working with, I don't want you to worry unless I worry and if I’m worried, then you can worry.” – Deanna Foerman

To contact Deanna Foerman, learn more about her business, and make her a part of your network, make sure to follow her on Instagram and Facebook.

Instagram: https://www.instagram.com/thefoermanteam/

Facebook: https://m.facebook.com/thefoermanteam/

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In this engaging episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Ricky Caruth. Ricky Carruth is a top real estate agent in Alabama. He also started speaking, writing and coaching in 2017 through his Zero to Diamond free real estate coaching company with a mission to reduce the failure rate in the real estate industry by bringing awareness that it's not about the deal, it's about the relationship. Ricky is the No-Pressure Agent. Born and raised on the Gulf Coast, Ricky has been selling real estate since he was 20 years old. Starting his career in 2002, he has been through this roller coaster of a market and back. After tons of life lessons of ups and downs, Ricky has emerged as the #1 agent on the Gulf Coast since 2014.

Ricky discusses the keys to real estate success, emphasizing the importance of personal branding, conversations, and consultations in building a successful career. Ricky shares his journey from humble beginnings to becoming a top solo agent with over $1 billion in gross volume sales. He highlights the role of mentorship, learning from failures, and the impact of technology on real estate practices. Ricky addresses current industry challenges, such as the changing dynamics of commissions and the value of agents, encouraging realtors to embrace new opportunities and enhance their skills.

Tune in as Ricky Carruth expresses his dedication to his clients, hard work ethic and market knowledge are his key attributes that have place him a step ahead of the rest!

Highlights

00:00 - 03:30 Ricky Carruth: Zero To Diamond

·        We welcome Ricky Carruth to the show!

·        The potential opportunities arising from changes in real estate professional standards.

·        Changes as a chance for agents to enhance their skills and negotiate better deals, particularly on the buyer's side.

·        His optimistic approach toward the evolving real estate landscape.

03:31 - 07:04 Innovative Tools for Real Estate Agents

·        The misconceptions surrounding the value of real estate agents

·        The gap in perception between what agents do and what the general public believes they do.

·        Most people underestimated the hours agents work on a deal

·        A need for the industry to better communicate its value.

·        More experienced agents are negotiating better commissions compared to newer agents.

·        The importance of experience and skill development within the profession.

·        The disparity in understanding could lead to newer agents earning less due to a lack of skills, but also provides an opportunity for them to grow.

·        The hidden efforts agents make, which are often unrecognized by the public, similar to how lawyers track their hours.

07:05 - 13:18 Ricky Carruth's Journey into Real Estate

·        A real estate tool called 'Rayse' that tracks activities and automates reporting for agents, helping them provide detailed breakdowns of their work to clients.

·        This tool aims to improve transparency in agent-client interactions.

·        The residual concerns about how agents educate clients on agreements and evolving industry norms due to legal and media pressure are also highlighted.

·        Despite fears, most sellers still willingly pay buyer agent fees.

·        The way compensation is offered is predicted to change as agents adapt to a model where no upfront offer is made.

·        The focus will shift to negotiations and client net figures.

13:19 - 25:25 Surviving the Market Crash and Lessons Learned

·        Becoming a real estate agent at the age of 20.

·        The allure of financial stability that motivated him to pursue real estate.

·        Successfully builds his career, becoming a millionaire by 2004, only to experience financial loss during the market downturn that began in 2005.

·        He reflects on the learning curve and challenges associated with achieving success in real estate.

25:25 - 33:58 Passion for Coaching and Helping Agents

·        The challenges faced by an individual in the real estate market during economic downturns, specifically around 2008.

·        The adaptation required to handle short sales and foreclosures, detailing personal experiences of hardships, including being homeless, and the strategies implemented to thrive despite market fluctuations.

·        The importance of building relationships over transactions and learning from past mistakes to ensure business sustainability regardless of market conditions.

·        Significant turning point where the speaker shifted focus to representing buyers for foreclosures, leading to a successful career with a long-term vision in real estate.

·        How most new agents have a short-term perspective and the necessity to adopt a longer-term view to achieve true financial freedom and success.

33:59 - 41:13 The Power of Conversations in Real Estate

·        Ricky’s passion for reducing the high failure rate among real estate agents.

·        The importance of authentic relationships over high-pressure sales techniques.

·        He advocates becoming the person capable of achieving success through continuous learning and relationship building.

o   Common struggles faced by agents, like:

o   Reluctance to make calls or initiate conversations.

·        Stress the need for personal development to overcome these challenges.

·        The impact of genuine communication in creating business opportunities and sustaining longevity in the real estate industry.

41:14 - 50:36 Creating Content and Personal Branding

·        Making clients feel comfortable to open up about their needs in real estate dealings.

·        Ricky criticizes agents who focus too intently on listings and sales without understanding clients’ true goals.

·        Establishing a deep connection with clients can lead to lifelong relationships and high lifetime value.

·        Proactive lead generation by contacting people directly rather than relying on leads provided by other channels.

·        Enabling agents to tailor interactions and potentially turn more leads into meaningful business relationships.

50:37 - 57:15 The Role of Real Estate Agents as Community Influencers

·        The critical role of maintaining consistent conversations and creating valuable content in building a successful real estate business.

·        Prioritizing direct interactions with clients as the foundation of a business.

·        Establishing a weekly email strategy to maintain long-term connection with clients.

·        Ricky recommends agents document and share their daily activities through social media to showcase expertise and reliability

·        Agents are encouraged to continuously educate themselves on market trends and use this knowledge as content to enlighten their clients.

·        The significance of real estate agents as local influencers who can impact their community by sharing valuable insights about the area.

57:16 – 58:07 Event Announcement and Conclusion

·        Ricky announces an upcoming event sponsored by the St. John St. Augustine board set for October 15th at Palencia.

·        Meeting Ricky in person at the event!

Quotes:

“If I'm going to put it in somebody else's hands, I don't think I'm going to be very successful in this business.” – Ricky Carruth

“You're never going to sell a piece of property without talking to the client.” – Ricky Carruth

“The future you could actually have is whenever you want it to be.” – Ricky Carruth

To contact Ricky Carruth, learn more about his business, and make him a part of your network, make sure to follow him on Instagram, Facebook, and Email.

Instagram: https://www.instagram.com/rickycarruth/

Facebook: https://www.facebook.com/profile.php?id=61557354928972

YouTube: https://www.youtube.com/@RickyCarruth

LinkedIn: https://www.linkedin.com/in/ricky-carruth-373359161/

Website: https://carruthteam.com/

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How can a personalized, stress-free approach revolutionize your real estate experience?

In this episode of the Real Estate Excellence Podcast, host Tracy interviews Meredith Rowe, a concierge real estate agent from Real Broker, to uncover the secrets behind providing exceptional client experiences. Meredith shares her journey from her early days in real estate, through her successful photography business, and back to her true passion in real estate.

Meredith Rowe is a concierge real estate agent focusing on luxury properties in the Northeast Florida market. Meredith’s journey in real estate began in college as a brokerage office manager, where she developed a passion for the industry. With a background in photography and marketing and a love for educating, she combines her creative eye and market expertise to elevate every listing. As a featured Realtor on the new pilot television series, "So You Think You Can Sell Luxury," Meredith brings a dynamic and competitive approach to helping her clients succeed.

Tune in as Meredith Rowe provides practical tips for agents, focusing on training, role-playing, and the significance of understanding one's value in the luxury market!

00:00 - 06:31 Stress-Free Real Estate Experience with Meredith Rowe

·        We welcome Meredith Rowe to the show!

·        Her journey from her interest in real estate during college to becoming a concierge agent.

·        Auditioning and being cast for a reality show focused on luxury real estate, 'So You Think You Can Sell Luxury.'

·        The importance of personalized gifts for clients and the reality of the hard work real estate agents do behind the scenes.

06:32 - 20:31 Choosing the Right Brokerage: Mentorship and Growth

·        The reality of working in real estate, contrasting it with the glamorous depiction often seen in popular media.

·        The hard work and dedication involved in tasks like cleaning and maintenance and highlights the personal stories of the podcast participants.

·        Her personal journey from a rural upbringing in North Carolina to their ventures in photography and eventual transition into a real estate career.

·        Authenticity and relationship-building in both photography and real estate, noting that the same marketing and customer retention strategies apply to both fields.

·        Balancing family life, homeschooling, and entrepreneurial endeavors.

20:32 - 35:32 Connecting Through Social Media

·        Journey of a new real estate agent who, after earning their license, interviews various brokerages to find the right fit.

·        Mentorship, collaboration, and the invaluable support from experienced agents.

·        The process of learning through shadowing seasoned professionals and the emphasis on clear communication and client consultation are underscored as vital components in building a successful real estate career.

·        Overcoming initial challenges and how remaining curious and proactive has continued to pay off in their business.

35:33 - 47:29 Balancing Real Estate and Personal Life

·        How to conduct virtual consultations, especially through social media, have changed the dynamics of real estate interactions.

·        The importance of showing one's authentic self on social media to build trust and rapport with potential clients.

·        She shares her personal experiences of clients who feel they know them through social media, making face-to-face interactions more comfortable.

·        Embracing one's unique personality, being authentic, and effectively using social media and other marketing strategies to attract like-minded clients.

47:30 - 1:15:56 Reflecting on Success and Future Plans

·        The challenges and insights of being a real estate agent are explored through personal stories and professional advice.

·        Relationship building in real estate and the commitment to work beyond regular hours

·        Transitioning from photography to real estate and the significance of gut instincts in professional decisions, and the nuances of luxury real estate.

·        The valuable advice for dealing with clients and how understanding the full-time nature of the job can better prepare new agents entering the industry.

Quotes:

"I do always go above and beyond. So, I just do all the things that I can to make every experience is stress free as possible.” – Meredith Rowe

“The best marketing that you can do is to have someone else recommend you.” – Meredith Rowe

“Work hard and be kind.” – Meredith Rowe

To contact Meredith Rowe, learn more about her business, and make her a part of your network, make sure to follow her on Instagram, Facebook, and Email.

Instagram: https://instagram.com/meredithrowe

Facebook: https://www.facebook.com/amandameredith.rowe

LinkedIn: https://www.linkedin.com/in/meredith-rowe-6b384276

Website: https://www.meredithrowe.com

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Are you ready to elevate your real estate career?

In this episode of the Real Estate Excellence podcast, we explore the dynamic landscape of the real estate market with insights from Russell Nicholson, a leader at one of the largest real estate offices in Northeast Florida.

Russell shares his expertise in managing and expanding a successful real estate business, emphasizing the significance of leveraging talent and understanding one's value proposition. With over six years of experience, he discusses strategies for overcoming common challenges, effective recruitment, and the importance of continuous professional development. The episode also highlights the power of teamwork, daily interactions, and persistent learning.

Discover how a growth-oriented mindset and being part of an interdependent brokerage like Keller Williams can provide robust support and resources, helping agents thrive in an ever-changing industry!

00:00 - 03:58 Welcoming Russell Nicholson

·        Welcome Russell Nicholson, the team leader of Keller Williams in St. Augustine, Florida.

·        Emerging as a key leader, managing one of the largest offices in Northeast Florida.

·        The challenges facing real estate agents today, particularly with recent industry changes.

·        The importance of adaptability, noting that agents unafraid of change are continuing to grow, while more hesitant agents are retiring or leaving the business.

·        Long-term planning and the value of leveraging one’s network for sustained success.

03:59 - 13:16 Leveraging Your Network

·        Utilizing existing personal relationships to gain success in real estate.

·        The importance of working within one’s sphere of influence, dealing with imposter syndrome, and leveraging industry training.

·        How new agents can capitalize on current market opportunities with proper guidance and training.

·        Maintaining personal and professional development within the real estate sector is crucial.

13:17 - 39:33 Brokerage Structure and Team Roles

·        Russell’s journey from the initial challenges to remarkable growth within a few years.

·        Hitting high transaction numbers, assembling a successful team, and pioneering processes like the buyer broker agreement.

·        The importance of accountability, leveraging support systems, and the impact of financial ceilings on agent performance.

·        Detailed strategies for recruitment, retention, and scaling are shared, highlighting the critical stages of growth and the necessity of leadership and mentorship in real estate success.

39:34 - 41:58 Value Proposition and Agent Retention

·        The challenges and strategies of being a successful real estate broker.

·        Staying informed and coaching agents, even if the broker is not in regular production.

·        Different brokerage setups where a managing broker handles transactions while a team leader helps agents grow.

·        Choosing the right brokerage for new agents to prevent failures and underlines recruiting strategies at Atlantic Partners.

·        Aligning with the right brokerage to fit one's culture and needs.

·        The importance of adding value to new recruits through proper training and support.

41:59 - 01:02:56 Pipeline Evaluation and Emotional Connection

·        How to simplify real estate processes for new agents, emphasizing the importance of personal accountability and in-person interactions.

·        The challenges within the real estate industry, such as inadequate brokerage training and agents relying too heavily on internet sources.

·        Thorough training practices, including mandatory interviews with multiple brokerages to understand their unique value propositions.

·        Key strategies for success include time management, maintaining a full-time schedule, leveraging social media, and participating in regular trainings and events.

·        Identifying personal strengths and niche areas for effective prospecting, using tools like personality assessments.

·        The need for understanding and communicating one's value proposition to clients, advocating for a strong community and supportive environment within the brokerage.

01:02:57 - 01:17:24 Conclusion and Final Thoughts

·        The pipeline evaluation methods used by a successful real estate professional, breaking down clients into categories based on life events ('six D's': deaths, divorces, diamonds, degrees, and more).

·        How this categorization helps in managing and targeting clients.

·        The benefits of being part of a larger real estate group like Keller Williams St. Augustine, citing examples of successful real estate teams.

·        Support systems they leverage, including training, administrative assistance, and inter-office collaboration.

·        Relationship management, continual learning, and surrounding oneself with successful peers.

Quotes:

"If you're not where you need to be financially, then you can't go higher and leverage these other people in their roles okay but then I also will look through the task and I know what tasks can be done by a virtual assistant And I know what tasks can be done by a human and I know what tasks the agent needs to do.” – Russell Nicholson

“If you can't be with me, you can't be with buyers or sellers.” – Russell Nicholson

 “I'm results driven. So, I don't want to know what you do every day. I just want to make sure your results are getting to where they need to be.” – Russell Nicholson

To contact Russell Nicholson, learn more about her business, and make him a part of your network, make sure to follow her on Instagram, Facebook, and Email.

Instagram: https://www.instagram.com/kellerwilliamsstaug/

Facebook: https://www.facebook.com/kwstaugustine/

Email: russell.nicholson@kw.com

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powered by content creation!

SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.