Real Estate Excellence

How can past experiences in different careers shape and accelerate success in real estate?

In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Samantha Fisher. Samantha Fisher grew up in Northeast Florida where she received a bachelor’s degree in Elementary Education from The University of North Florida.  Early on, Samantha discovered a love for helping others reach their true potential. She spent 17 years teaching Kindergarten where she built amazing relationships with children and families.  Her true passion emerged when she became a realtor – helping others with selling their home or finding their dream home.  She has a charismatic approach to helping others and prides herself on building relationships with her clients, being a good listener, putting her client’s needs first, prompt communication and full transparency.  Samantha is passionate about Northeast Florida and is ready to help you with all your real estate needs!

Samantha shares how she transitioned from teaching to real estate, the moment that sparked her career change, and the skills she brought with her from the classroom. She discusses the importance of building relationships, mastering market knowledge, and taking immediate action. Whether you're a new agent looking for guidance or a seasoned professional seeking inspiration, Samantha’s story is a testament to the power of confidence and hard work in the real estate industry.

Enjoyed Samantha's journey? Share this episode with someone considering a career change into real estate!

Highlights

00:00 – 10:44 The Power of Confidence and Taking Action in Real Estate

• Why confidence is essential for client trust and closing deals.
• Overcoming self-doubt and projecting authority in the market.
• The moment Samantha decided to transition from teaching to real estate.
• Taking immediate action: Enrolling in courses, passing the exam, and getting licensed.
• How quick execution helped her gain momentum and early success.

10:45 – 15:09 Mastering Market Knowledge and Becoming an Expert

• Learning comps, property values, and pricing strategies.
• Understanding neighborhood differences and local market trends.
• Leveraging MLS and property appraiser tools for in-depth research.
• Continual education to stay ahead of competitors.
• The importance of positioning yourself as a market expert.

15:10 – 23:54 Building a Strong Client Base Through Relationships and Networking

• Using past relationships from teaching to generate leads.
• Expanding her network through referrals, social media, and community events.
• The power of word-of-mouth marketing and client trust.
• Converting rental inquiries into long-term buyers.
• Staying connected through consistent outreach and client appreciation.

23:55 – 34:14 Leveraging Open Houses and Buyer Engagement Strategies

• Using open houses to gain experience and build confidence.
• Learning to handle buyer objections and refine her sales pitch.
• The impact of hosting consistently and engaging potential clients.
• Educating buyers on new industry changes, including broker agreements.
• Adapting to the shifting real estate landscape with transparency and ethics.

34:15 – 39:49 Overcoming Challenges and Handling Difficult Clients

• Dealing with indecisive sellers and challenging negotiations.
• How patience and adaptability help navigate tough situations.
• Managing emotions and expectations in high-stakes transactions.
• Using humor and resilience to stay motivated.
• Lessons learned from handling unexpected roadblocks.

39:50 – 01:14:49 Maintaining a 24/7 Real Estate Career While Avoiding Burnout

• How real estate differs from a traditional 9-to-5 job.
• Setting boundaries while remaining available for clients.
• Creating efficient systems for workflow and time management.
• Converting short-term rentals into long-term investments.
• The value of client appreciation and maintaining lifelong relationships.
• Conclusion.

Quotes:

"You have to be confident. If you don't believe in what you're saying, neither will your clients." – Samantha Fisher

"I knew I needed something more, and I took action right away. That was the difference." – Samantha Fisher

"Every transaction is different. You have to be willing to adapt, learn, and problem-solve on the fly." – Samantha Fisher

"It’s not just about selling houses; it’s about relationships. People need to trust you before they work with you." – Samantha Fisher

To contact Samantha Fisher, learn more about her business, and make her a part of your network, make sure to follow her on Website and Instagram.

Website: https://pvclubrealty.com/samantha-fisher/

Instagram: https://www.instagram.com/samantha.fisher.realtor/

If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation!

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#RealEstateExcellence #SamanthaFisher #ConfidenceInRealEstate #NewAgentTips #RealtorLife #MarketMastery #Networking #RealEstateGrit #ClientRelationships #FloridaRealtor #TopProducer #CareerChange #RealEstateMarketing #OpenHouse #SocialMediaForRealtors #SalesStrategies #RealEstateTraining #BuyersAndSellers #RealEstateGrowth #LuxuryRealEstate

How can empathy and relentless determination reshape your approach to overcoming personal and professional challenges?

In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Veronica Barba, an extraordinary real estate agent from ERA One Team Realty. From her humble beginnings in Moldova under Soviet rule to her thriving career in Jacksonville, Florida, Veronica shares an awe-inspiring story of resilience, adaptability, and passion. Having moved to the U.S. with limited English skills, Veronica turned her challenges into opportunities by embracing a client-focused approach that combines deep market knowledge, unyielding dedication, and authentic care.

Veronica was born in the Republic of Moldova at that time part of Soviet Union. At 18 started to work as a nurse at Oncological Institute then later decided to change the carrier and graduated from Technical University of Moldova with a bachelor degree in Interior Design, licensed engineer and Master Degree in Architecture and Construction. In 6 years, she was working as University Lecturer at Technical University of Moldova. 9 years ago, she moved directly to Jacksonville with less than 100 words in English, no family or friends in Jacksonville and now she’s 8 years of real estate journey. So far, her most successful year is 2024 with 45 closed homes.Enjoyed this episode? Share your thoughts on how empathy has played a role in your personal or professional life.

Highlights

00:01 - 04:03 Veronica Barba: Leading with the Heart

·       Growing up in Moldova during Soviet control

·       The challenges of limited freedoms and access to opportunities

·       The dream of exploring life beyond Moldova’s borders

·       Studying abroad in Romania as a life-changing milestone

·       Family values and resilience in difficult societal conditions

04:04 - 21:04 Breaking into Real Estate: A Pivotal Encounter

·       How a persistent mentor introduced her to real estate

·       Overcoming doubts about her abilities in sales

·       Navigating the complexities of real estate licensure

·       The importance of finding purpose in her career choice

·       Her first steps toward mastering the real estate profession

21:05 - 34:12 Mastering the Real Estate Business

·       Learning the technical side of contracts and legalities

·       Gaining deep market knowledge through research

·       Finding creative solutions for first-time homebuyers

·       Understanding the mortgage process to better assist clients

·       Strategies for winning in competitive, multiple-offer situations

34:13 - 56:00 Heartfelt Stories: Making Dreams Come True

·       Helping an 81-year-old buy his first home

·       Going above and beyond to show the perfect property

·       Building lifelong client relationships through care and trust

·       Handling setbacks with determination and grace

·       The rewarding moments that fuel her passion for real estate

56:01 - 01:20:04 Advice for Aspiring and Experienced Agents

·       The importance of confidence, care, and authenticity

·       Leveraging past client relationships for referrals

·       How preparation and research create client trust

·       Staying adaptable in fluctuating market conditions

·       Continuous improvement as the cornerstone of success

Quotes:

"I may do this every day, but for them, it’s their first experience, and I have to be there for them." – Veronica Barba

"If you look at life like a puzzle, finding solutions becomes a fulfilling mission." – Veronica Barba

"Confidence and care—these are the foundations of building trust with clients." – Veronica Barba

To contact Veronica Barba, learn more about her business, and make her a part of your network, make sure to follow her on LinkedIn, Instagram, and Facebook.

LinkedIn: https://www.linkedin.com/in/veronica-barba-07720573/

Instagram: https://www.instagram.com/veronica_barba_realtor/

Facebook: https://www.facebook.com/VeronicaBarbaRealtor/

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#RealEstateExcellence #RealEstateJourney #GritAndSuccess #LeadingWithHeart #RealEstatePodcast #JacksonvilleHomes #MoldovanToAmericanDream #ClientFocused #EmpathyInBusiness #RealEstateAgentTips #OvercomingChallenges #RealEstateSuccess #ERARealty #RealEstateStrategies #FirstTimeHomeBuyers #RealEstateStories #PassionForRealEstate #InspiringJourneys #AmericanDream #BuildingConnections

How can adapting to your clients' needs and leveraging past experiences transform your real estate career?

In this episode of the Real Estate Excellence Podcast, host Tracy Hayes interviews Jimmy Diamond. Jimmy is a successful realtor from United Real Estate Gallery, to explore the journey of mastering the real estate industry. From his early days in collections and auto finance to becoming a top-performing agent in Northeast Florida, Jimmy shares how his unique skills in communication, adaptability, and relentless commitment to clients set him apart in the competitive market.

Jimmy discusses the importance of active listening, creative problem-solving, and maintaining a client-first approach, offering insights for both new and seasoned realtors. The episode dives into real-life challenges, from navigating insurance surprises to negotiating tough deals, and provides actionable advice for building trust and long-term client relationships. Whether you're a real estate professional or interested in buying or selling property, this episode is packed with valuable lessons and inspiration.

How do you think adaptability and listening skills impact a real estate agent's success?

Highlights

0:00 - 8:34 The Importance of Listening and Communication

• We welcome Jimmy Diamond to the show!
• Why active listening builds trust with clients
• Navigating difficult conversations with clients
• Lessons learned in handling tough negotiations
• Transitioning skills into real estate success

8:35 - 21:10 Challenges with Chinese Drywall in Florida Homes

• Understanding the issue and its widespread impact
• Lessons learned about inspections and due diligence
• Importance of insurance quotes during inspections
• Preparing clients for potential pitfalls in deals
• Educating buyers and sellers to set realistic expectations

21:11 - 33:12 Jimmy’s Transition to Northeast Florida Real Estate

·       Building a network in a new area

• Strategies for a strong first year in real estate
• Handling low appraisals and challenging negotiations
• Creative problem-solving to close difficult deals
• Balancing client needs with market realities

33:12 - 53:41 Market Trends and Growth in Northeast Florida

• Leveraging open houses to build experience
• The importance of collaboration and mentorship
• Building a strong lead generation funnel
• Active listening and personalized client service
• Staying adaptable in a changing market

53:41 - 1:11:43 Building Long-Term Client Relationships

• How honesty and integrity drive referrals
• Creating a lasting impact with superior service
• Avoiding ego in negotiations to protect client interests
• Partnering with other agents for collaborative open houses
• Expanding reach through consistent branding and marketing
• Conclusion.

Quotes:

"Listening is very important because clients will tell you what they want, and you have to work with that." – Jimmy Diamond

"Flexibility is key in real estate. What worked yesterday might not work today." – Jimmy Diamond

"I treat my clients' money like it's my own, always aiming to get them the best deal." – Jimmy Diamond

"You’ve got to keep filling the funnel and grinding—treat every day like you’re unemployed." – Jimmy Diamond

"It’s not a problem until it’s a problem. Preparation is everything." – Jimmy Diamond

To contact Jimmy Diamond, learn more about his business, and make him a part of your network, make sure to follow his on LinkedIn, Instagram, and Facebook.

LinkedIn: https://www.linkedin.com/in/jimmydiamondsellsfl/

Instagram: https://www.instagram.com/jimmydiamond_flrealtor/

Facebook: https://www.facebook.com/JimmyDiamondSellsFL/

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#RealEstateExcellence, #JimmyDiamond, #NortheastFloridaRealEstate, #ClientFirst, #ListeningSkills, #RealtorSuccess, #AdaptabilityInRealEstate, #OpenHouseStrategy, #RealEstateGrowth, #FloridaRealEstate, #RealEstatePodcast, #MarketTrends, #HomeBuyingTips, #RealEstateAgentLife, #NegotiationSkills, #RealEstateChallenges, #BuildingClientTrust, #RealEstateEducation, #NewAgents, #RealEstateLeadership

How can combining professional coaching and emotional intelligence lead to long-term success in real estate?

In this episode of the Real Estate Excellence Podcast, host Tracy Hayes interviews Wendy Griffis. Wendy is a Realtor®, Author and Group Leader in Jacksonville, Florida. Wendy has been serving the Jacksonville and surrounding areas since February 2000. Her experience and understanding of the area and market allows her to give accurate and thorough advice to her clients; providing successful, streamlined results, regardless of market conditions. Wendy acts in a consulting role – having an honest & direct approach with her clients. She knows how to help buyers and sellers follow her customized, but tried and true processes that gets results! Wendy has significantly outperformed the majority of the agents in our MLS in year over year sales numbers, property days on market, and list to sold price. Wendy is an advocate for her clients before, during and after the transaction. Wendy can be seen annually in the Jacksonville Journal Book of Lists. She was on the cover of Jacksonville Real Producers Magazine, and featured in articles in Florida Realtor and Buffini & Company magazines. 

Wendy discusses the importance of emotional intelligence, crafting relationship-based business models, and navigating difficult market conditions with grit and grace. Listeners will hear about her approach to balancing professionalism and personal connection, the lessons she learned during the Great Recession, and how she uses insights from industry leaders like Brian Buffini to stay ahead in an ever-evolving field.

Ready to transform your real estate career? Explore coaching opportunities and take time to develop your emotional intelligence.

Highlights

00:32 – 06:53 Wendy Griffis: Recognize the Difference

·       We welcome Wendy Griffis to the show!

·       How she transitioned from aspiring math teacher to successful realtor.

·       Rebounding from job loss due to Y2K and finding her path in real estate.

·       The growth and her philosophies for sustained success in the industry.

06:54 – 13:19 Emotional Intelligence in Real Estate

·       Wendy talks about her journey from selling six houses in the first year to over twenty annually by the second year.

·       Initially driven by the need for income and lacking a CRM.

·       The evolution of technology and its impact on customer service.

·       The transitioning phase of not wanting to be a sale-sy agent and choosing to build a relationship-based business. 

·       Maintaining professionalism and changing industry perceptions.

13:20 – 25:56 Coaching and Continuous Learning

·       How Wendy’s journey went from hosting client events to enduring the economic turmoil of the late 2000s.

·       The emotional toll of difficult client conversations and personal financial struggles.

·       The underestimated daily tasks of a realtor.

·       Building long-term business relationships and setting personal boundaries.

·       The often-ignored emotional intelligence required in the industry.

25:57 – 36:49 Handling Tough Conversations

·       The crucial role of a seasoned real estate agent in guiding clients through complex home-buying processes.

·       The significance of soft skills like emotional intelligence.

·       The necessity of developmental learning and effective client interactions.

·       Competent service and the impact of personal growth through literature and networking.

·       Effective strategies for new which includes blending short-term client acquisition with long-term relationship management.

36:50 – 55:07 Developing Emotional Intelligence

·       Wendy’s journey of personal and professional growth through reading and developing emotional intelligence.

·       How emotional intelligence helps in not taking rejection personally and swiftly moving towards solutions.

·       How handle setbacks promptly.

·       How personal notes fostered a genuine connection with clients.

·       The value of buyer consultations and the proper handling of buyer broker agreements are examined.

55:08 – 01:23:06 Strategic Selling and Pricing

·       Wendy discusses how effective pricing and negotiation tactics to the importance of deepening client relationships.

·       The challenges faced by agents dealing with new constructions and builder incentives.

·       The importance of consistent systems, client engagement through events.

·       Leveraging additional help such as transaction coordinators and operations managers.

·       Conclusion.

Quotes:

“Real estate is not sales. I’m not selling anybody anything—I’m helping them achieve their goals.” – Wendy Griffis

“ Emotional intelligence is about not taking things personally and focusing on solutions.” – Wendy Griffis

“Price isn’t always the problem, but it’s often the solution” – Wendy Griffis

To contact Wendy Griffis, learn more about his business, and make her a part of your network, make sure to follow her on Instagram, Facebook, and Website.

Instagram: https://www.instagram.com/wendygriffis/

Facebook: https://www.facebook.com/WendyGriffisGroup

Website: https://www.wendygriffisgroup.com/

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What foundational skills from your past have unexpectedly become critical to your success today?

In this episode of the Real Estate Excellence Podcast, host Tracy Hayes interviews Cindy Bleiel. Cindy has over 10 years in the real estate industry, she has honed her skills to provide unparalleled service to her clients. Her extensive background includes a proven track record of successful transactions, demonstrating her commitment to professionalism, integrity, and achieving optimal results. Cindy Bleiel is not just a Realtor but a dedicated partner committed to turning your real estate dreams into reality.

Cindy reflects on the lessons she learned from her early career, including the importance of staying calm under pressure and fostering clear communication. These skills have become cornerstones of her success in real estate, where she navigates complex negotiations and emotionally charged transactions. The conversation also delves into the evolving real estate market, the power of leveraging AI tools for efficiency, and the critical role of consistency in building a thriving referral-based business. Cindy’s insights offer a wealth of inspiration for both new and seasoned agents.

Tune in to this episode as Cindy as she highlights her approach to negotiations, staying informed on industry changes, and embracing technology like AI to enhance her work!

Highlights

00:00 - 06:23 Grit from the Ground Up

·       We welcome Cindy to the show!

·       Cindy’s upbringing on a small farm taught her grit and responsibility.

·       Early mornings spent mucking stalls and feeding animals instilled discipline.

·       These traits became key to her professional success.

06:24 - 21:17 Transitioning Careers

·       Cindy’s desire for a more flexible yet professional career led her to real estate.

·       Initial challenges: figuring out lead generation and navigating commission-based work.

·       The role of mentorship and learning from seasoned agents.

21:16 - 45:21 Early Challenges in Real Estate

·       Cindy stresses the value of being physically present in the office to learn from peers.

·       Shadowing experienced agents provides real-world insights.

·       Finding a brokerage that offers growth opportunities is critical for new agents.

45:20 - 52:07 The Human Side of Real Estate

·       Cindy shares how AI tools like ChatGPT have streamlined her work, from writing client emails to crafting property descriptions.

·       The importance of balancing technology with a personal touch in client communications.

52:06 - 01:13:35 Building a Referral-Based Business

·       Staying calm and focusing on facts is key to effective negotiation.

·       Cindy recounts unique challenges, such as navigating 1031 exchanges and rural property deals.

·       Collaboration with experts helps resolve complex situations.

01:13:35 - 01:22:38 Unique Transactions and Problem Solving

·       Cindy highlights the value of maintaining a strong database and consistently staying in touch with clients.

·       Success stories show how persistence and relationship-building pay off in the long term.

·       Tips for new agents: build a referral-based business over chasing leads.

Quotes:

“You don’t know what you don’t know. Sitting at home won’t teach you the business—get into the office, ask questions, and shadow experienced agents.” – Cindy Bleiel

“ Early on, I learned to stay calm under pressure. In real estate, that skill helps diffuse emotional situations and keep transactions on track.” – Cindy Bleiel

“Overpricing doesn’t work anymore. If you price it right, you’ll generate interest and likely get offers close to asking.” – Cindy Bleiel

To contact Cindy Bleiel, learn more about his business, and make her a part of your network, make sure to follow her on Instagram, Facebook, YouTube, LinkedIn, and Website.

Instagram: https://www.instagram.com/therighthome4u

Facebook: https://www.facebook.com/Cindy4U

YouTube: https://www.youtube.com/@cindybleiel2124

LinkedIn: https://www.linkedin.com/in/cindy-bleiel-22597576/

Website: https://www.TheRightHome4U.com

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Do you want to boost your real estate game with videos?

In this episode of the Real Estate Excellence Podcast, host Tracy Hayes interviews Rick Gonzalez. Rick is an Elite real estate professional specializing in residential properties, with a deep commitment to serving military families moving to or from Eglin AFB and the surrounding area of the Florida Panhandle (Fort Walton Beach/Destin Metro Area). Helping his private clients sell their existing homes and clients find new homes, ensuring that each client receives personalized and dedicated service.

Rick Gonzalez shares his insights and strategies for creating impactful real estate content. Rick discusses the importance of getting to know the market, forming relationships with other agents, and utilizing video content to build a brand. With practical tips on conducting open house tours, producing long-form walkthrough videos, and leveraging social media platforms like TikTok and YouTube, this episode provides a comprehensive guide for both new and experienced agents looking to enhance their online presence and grow their business in 2025.

Tune in to this episode as Rick shares how to boost your real estate game with social media content!

Highlights

00:00 - 09:48 Rick Gonzalez: The O.H.A.N.A Strategy

·       We welcome Rick to the show!

·       Rick details how new and seasoned agents can revamp their strategies for better results.

·       Utilizing community engagement, content creation, and market knowledge.

·       The need to adapt and build a strong, localized presence in a new market.

09:49 - 23:55 Learning Local Market Nuances

·       Rick discusses his innovative approach called the O.H.A.N.A (Open House Agent Network Opportunity) Strategy.

·       He aims to build relationships with local realtors.

·       Create engaging content for social media.

·       Enhancing market presence and client relations.

23:56 - 44:56 Outsourcing Content Creation

·       Meeting local agents and exploring the hidden aspects of new communities.

·       Rick emphasizes the value of being on the ground, gathering local insights, and forming strategic partnerships.

·       Enhancing the agent’s confidence and credibility in unfamiliar territories.

·       Rick provides practical tips on leveraging video content, community engagement, and digital techniques.

44:57 - 52:36 Leveraging AI and Outsourcing for Video Content

·       The importance of consistent content creation for real estate agents on social media platforms like Instagram and TikTok.

·       Utilizing longer video formats like those allowed on TikTok.

·       Real-world examples and successful strategies from other content creators are shared to illustrate effective practices.

·       The goal is to focus on providing valuable information and establishing oneself as a local expert to drive engagement and sales.

52:37 - 56:27 Final Thoughts and Encouragement

·       Rick offers practical advice, including using voiceovers, hiring a videographer, and utilizing AI tools.

·       The importance of becoming an expert in your field.

·       Using thoughtful content strategies to grow your business.

·       Finding creative ways to produce content.

·       Conclusion.

Quotes:

“ Be the expert in those builders, be the expert in those communities, be the expert in your city, and show the expertise as you're talking to your audience.” – Rick Gonzalez

“ You don't have to be overly excitable. You don't have to be this fake persona. You need to be you.” – Rick Gonzalez

“R real estate is a people business.” – Rick Gonzalez

To contact Rick Gonzalez, learn more about his business, and make her a part of your network, make sure to follow her on LinkedIn, Facebook, YouTube, Website, and Email.

Instagram: https://www.instagram.com/rick.a.gonzalez/

Facebook: https://www.facebook.com/rickagonzalezrealtor/

YouTube: https://www.youtube.com/@RickGonzalezRealtor

LinkedIn: https://www.linkedin.com/in/rickagonzalez/

Podcast: https://www.realrandompodcast.com

Website: https://rickgonzalez.chime.me/

Email: rick@rickgonzalezgroup.com

Sharran Srivatsaa: https://www.youtube.com/@sharran

Roland Osage: https://www.tiktok.com/@rolandosage?lang=en

Raj Sahoo: https://www.youtube.com/@RajSahoo

Rick’s editor: https://www.videolaunch.co/ https://www.instagram.com/conor_murnane/?hl=en

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How do you maintain your real estate edge?

In this episode of the Real Estate Excellence Podcast, host Tracy Hayes interviews Debbie Tufts. Debbie Tufts is a top-producing real estate agent with Engel and Völkers in Northeast Florida, shares her extensive knowledge and experiences.

With over 20 years in the industry, Debbie discusses the importance of leveraging skilled team members, the value of maintaining a high-engagement database, and the impact of working with the right brokerage. She also touches on the challenges faced in the ever-changing real estate market and how staying educated and adaptable is crucial for success.

Tune in to this episode as Debbie shares her valuable tips and personal stories that highlight the highs and lows of a career in real estate!

Highlights

00:00 - 08:11 Debbie Tufts: Running A Professional Real Estate Business

·       We welcome Debbie Tufts to the show!

·       Debbie shares her insights into a well-managed database, leadership culture, and choosing the right brokerage.

·       Focusing on a core group of high-value contacts.

·       Sustaining and growing a successful real estate business.

·       Maintaining strong relationships.

·       How her team plans to enhance their methods in 2025.

08:11 - 20:57 Engaging Clients Through Creative Marketing

·       Debbie’s innovative methods to stay top-of-mind.

·       Her monthly themed mailers and community spotlights.

·       Engaging clients but also ensure they feel like VIPs.

·       Consistent communication.

·       The role of CRM tools.

·       Leveraging data to enhance client relationships.

·       The balance between traditional methods and creative tactics.

20:57 - 40:50 Starting a Real Estate Career in Atlanta

·       Debbie needed to re-enter the workforce to ensure her daughters received the best education.

·       Starting as an assistant to a top real estate producer.

·       Learning the ins and outs of the business.

·       The importance of mentorship, continuing education, and staying updated on market trends.

·       The value of choosing the right brokerage.

·       How a supportive environment can significantly influence an agent's career.

·       The role of data in making informed decisions.

·       Understanding market dynamics are also discussed.

40:50 - 01:07:38 Engel & Völkers: A Unique Brokerage

·       Debbie’s experiences of real estate agents at Engel & Völkers.

·       Focusing on the unique supportive environment fostered by broker Corey.

·       The distinct global offerings of Engel & Völkers.

·       The high standards set by Corey that drive agent performance.

·       The value of mentorship, preparation, and leveraging team strengths.

·       Positive work culture and continuous learning to break through career ceilings.

·       Advising new agents to seek out experienced mentors.

·       Embracing the diverse aspects of the real estate business.

01:07:38 - 01:19:11 Consistency and Faith in Business

·       The importance of consistency, love, and laughter in both personal and professional life.
Debbie’s daily practices like morning prayers.

·       The use of checklists to stay organized.

·       Updating business processes by implementing a new CRM system.

·       Surrounding oneself with knowledgeable people.

·       The value of building relationships with local businesses.

·       The impact of networking and consistent communication with clients.

·       Conclusion.

Quotes:

“ I came to realize what a gift it is because  they knew so they could do things much better than I could even though I thought I could do it better.” – Debbie Tufts

“Sometimes our setbacks are the best breakthroughs that we can possibly.” – Debbie Tufts

“ When you look at the results of our brokerage in such a very short time, the results speak for themselves.” – Debbie Tufts

To contact Debbie Tufts, learn more about her business, and make her a part of your network, make sure to follow her on LinkedIn, Facebook, YouTube, Website, and Email.

LinkedIn: https://www.linkedin.com/feed/

Facebook: https://www.facebook.com/debbietuftsgroup

YouTube: https://www.youtube.com/watch?v=n3yIi_U6ekA

Website: https://debbietuftsgroup.evrealestate.com/about

Email: debbie.tufts@evusa.com

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Why Is community at the heart of successful realtors?

In this episode of the Real Estate Excellence Podcast, host Tracy Hayes interviews Daniella Ottone. Daniella Ottone, a seasoned real estate agent with over 21 years of experience in Jacksonville, Florida. Daniella shares her journey from moving to the U.S. from Chile to becoming a leading figure in the Jacksonville Hispanic community. With a rich background in mortgage and underwriting, Daniella offers invaluable insights into real estate, emphasizing the importance of consistency, community engagement, and resilience. She also discusses her unique approach to building a successful real estate team and the pivotal role of cultural understanding in her market.

With over 21 years of experience in the Real Estate Industry, Daniella Ottone has become a trusted name in Jacksonville, Florida. Originally from Chile, Daniella has made this vibrant city her home for over two decades, immersing herself in its diverse neighborhoods and communities. Her deep understanding of the local market makes her the perfect partner for anyone looking to invest or purchase real estate in Northeast Florida.

Tune in to this episode as Daniella shares whether you're an aspiring agent or a seasoned professional, Daniella’s story and strategies offer a wealth of knowledge and inspiration!

Highlights

00:00 - 04:57 Daniella Ottone: A Leader In The Hispanic Real Estate Market

·       We welcome Daniella Ottone!

·       Daniella how she established a successful career in the real estate and mortgage industry.

·       Her active involvement in the Hispanic community in Jacksonville.

·       Her role as host of Daniella's Real Estate Show.

·       The value of being a community leader and utilizing social media effectively.

·       Targeting specific client demographics.

·        Remi Graphics ad.

04:58 - 28:45 Challenges and Strategies in Serving the Hispanic Community

·       Daniella’s inspiring journey of a woman who started by cleaning houses.

·       How she navigated her way through various roles in mortgage collections and loan officiating.

·       Her story speaks about resilience and entrepreneurial spirit in building a successful business amidst challenges.

·       Her innovative approaches such as lunch-and-learns to capture the Hispanic market.

·       Leveraging her deep understanding of mortgage underwriting to streamline real estate transactions.

28:46 - 38:33 Building Client Relationships

·       The financial literacy challenges faced by Latino customers in the U.S.

·       The distrust of people of banks and are unfamiliar with credit systems.

·       Daniella aims to help these customers navigate these systems, establish credit, and build financial stability.

·       The importance of long-term customer relationships and loyalty within the Latino community.

·       The need for real estate agents to look beyond immediate transactions.

·       Her humble beginnings and passion for assisting in achieving financial milestones like homeownership.

38:34 - 51:36 The Importance of Team Chemistry

·       How Daniella started with humble beginnings to managing a successful team.

·       The importance of consistency in business and the structured training provided to new agents.

·       Her focus is on the cultivation of a positive team culture and personalized customer service.

·       The vital role of persistence and adaptability in overcoming financial challenges and achieving nearly 90 transactions in a year.

51:37 - 01:00:50 Leveraging Social Media and Content Creation

·       The challenges of building trust and credibility in the real estate industry.

·       Teamwork and leveraging collective experience to establish credibility.

·       Effective marketing techniques such as:

o   Emphasizing the integration of video content; and

o   Social media to reach a broader audience.

·       How she encourages her agents to learn from their successes and mistakes.

·       The necessity of delegation to avoid burnout.

·       Utilizing live streaming and recorded content to maximize audience engagement.

01:00:51 - 01:14:14 Final Thoughts and Future Plans

·       Daniella shares her journey of transforming clients into team members.

·       The importance of retaining a core team for long-term success.

·       The value of personality fit and creating a supportive culture.

·       The evolving strategies in the current market conditions.

·       Learning from her experiences of focusing on the Latino community and foreign investors to thrive in challenging times.

·       Conclusion.

Quotes:

“They don't trust people in general because a lot of people take advantage of them and that's what made me get into my community.” – Daniella Ottone

“You don't have to be the smartest person to make the most money, you have to be consistent.” – Daniella Ottone

“ You have to consistently work on the business. I don't think that if anybody that wants to be an entrepreneur or wants to work for themselves is cut for that.” – Daniella Ottone

To contact Daniella Ottone, learn more about her business, and make her a part of your network, make sure to follow her on Instagram, Facebook, YouTube, and Email.

Instagram: https://www.instagram.com/daniellaottone/

Facebook: https://www.facebook.com/daniellasellsjacksonville/

YouTube: https://www.youtube.com/@ottonegroup

Email: theottonegroup@gmail.com

If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation!

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Ever wondered what it takes to build a successful real estate business?

In this episode of the Real Estate Excellence Podcast, host Tracy Hayes interviews Gretchen Territo, co-owner of a successful husband-and-wife real estate team. Gretchen shares her journey from corporate sales and teaching to becoming a key player in the real estate market. The discussion highlights the importance of time, consistency, and a focus on mastering each task before moving on to new challenges. Gretchen emphasizes the role of personalized value-adds like staging, pressure washing, and building strong vendor relationships. The episode delves into the significance of maintaining touchpoints with a large clientele through consistent newsletters and community-focused events. The conversation also addresses the evolving market, the challenges of initial real estate ventures, and the strategies that make Team Territo a standout choice for clients, whether they are buying, selling, or investing.

Tune in to this episode as Gretchen shows you what it takes to create a successful real estate business that truly serves client needs!

Highlights

00:00 - 04:59 Gretchen Territo: "What's it going to look like?"

·       We welcome Gretchen Territo to the show!

·       Gretchen shares her unique journey from obtaining a sociology degree.

·       Transitioning to educational sales to ultimately finding her passion in real estate alongside her builder husband, Matt.

·       Their strategy of flipping distressed properties while balancing personal life changes, like adopting their children.

·       How she has transferred from her diverse career background to excel in the real estate industry.

·       Remi Graphics ad.

05:00 - 28:16 CRM Strategies and Newsletter Insights

·       The journey of a successful educational sales professional transitioning to the real estate market.

·       The strategies for effective marketing and relationship management.

·       The significance of consistent efforts like newsletters.

·       The pivotal role of staging in selling homes.

·       The importance of long-term planning, leveraging personal and professional networks, and adapting sales tactics.

·       Practical advice for new agents.

·       The importance of consistency, relationship building, and staging in achieving success.

28:17 - 37:38 Leveraging Newsletters for Real Estate Success

·       Effective strategies for utilizing a CRM to maintain and grow a client base through consistent communication and personalized touchpoints.

·       It details a dual newsletter approach—one focusing on community and lifestyle, and the other on market updates and listings.

·       The newsletters boast a subscriber base of 7,000, aiding in client and local business engagement.

·       How her team uses automated, tag-driven email campaigns to nurture potential buyers.

·       The importance of consistently adding contacts to the CRM, leveraging internet leads, and incorporating team members' databases is emphasized.

·       Special attention is given to the strategy of focusing on repeat and referral business.

·       Sending personalized quarterly gifts and events for clients to reinforce relationships and customer loyalty.

37:39 - 50:03 Understanding Client Needs for Long-Term Success

·       Prioritizes building strong local connections over spending on internet leads for real estate business.

·       Gretchen organizes an annual event at Sykes Family Farm to appreciate their 'friends of Team Territo'.

·       The significant return on investment (85% of the business) from these personal connections versus impersonal internet leads.

·       The rising costs of staging homes and how some agents are managing their own staging to cut costs and enhance control.

·       The challenges agents face when they reach their capacity and the strategies for hiring to support scaling, such as:

o   Leveraging Keller Williams’ models

o   Hiring admin staff.

·       Leveraging her husband’s expertise in construction help build trust with clients.

·       Confidence and understanding in the real estate market.

50:04 - 1:04:40 Conclusion and Why Choose Team Territo?

·       Transparent conversations and understanding clients' long-term goals in real estate is emphasized.

·       The significance of looking beyond immediate needs.

·       Team Territo's approach focuses on creating a luxury experience by:

o   Blending consultative selling with deep industry knowledge;

o   Staging; and

o   Personalized relationships.

·       The value of a personalized consultation, like those held by Team Territo, which can lead to better client satisfaction and referrals.

·       Contrasting it with a transactional real estate business model.

·       The relevance of understanding each client's unique needs to build lifelong client relationships.

·       Conclusion.

Quotes:

“There are a lot of successful agents and teams that do run a very transactional business. Every portion of the transaction is leveraged out.” – Gretchen Territo

“Anything that you decide to do, do it until you master it and it just becomes the way it's just part of your process before you take on something else.” – Gretchen Territo

“It’s smart for agents to think about ways that they can add value to their businesses and whatever that means for them.” – Gretchen Territo

To contact Gretchen Territo, learn more about her business, and make her a part of your network, make sure to follow her on Instagram, Facebook, TikTok, and Website.

Instagram: https://www.instagram.com/teamterrito/

Facebook: https://www.facebook.com/TeamTerrito

TikTok: https://www.tiktok.com/@gterrito

Website: https://trustedterritory.com/

If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation!

SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.