Real Estate Excellence

Ever wondered what it takes to build a successful real estate business?

In this episode of the Real Estate Excellence Podcast, host Tracy Hayes interviews Gretchen Territo, co-owner of a successful husband-and-wife real estate team. Gretchen shares her journey from corporate sales and teaching to becoming a key player in the real estate market. The discussion highlights the importance of time, consistency, and a focus on mastering each task before moving on to new challenges. Gretchen emphasizes the role of personalized value-adds like staging, pressure washing, and building strong vendor relationships. The episode delves into the significance of maintaining touchpoints with a large clientele through consistent newsletters and community-focused events. The conversation also addresses the evolving market, the challenges of initial real estate ventures, and the strategies that make Team Territo a standout choice for clients, whether they are buying, selling, or investing.

Tune in to this episode as Gretchen shows you what it takes to create a successful real estate business that truly serves client needs!

Highlights

00:00 - 04:59 Gretchen Territo: "What's it going to look like?"

·       We welcome Gretchen Territo to the show!

·       Gretchen shares her unique journey from obtaining a sociology degree.

·       Transitioning to educational sales to ultimately finding her passion in real estate alongside her builder husband, Matt.

·       Their strategy of flipping distressed properties while balancing personal life changes, like adopting their children.

·       How she has transferred from her diverse career background to excel in the real estate industry.

·       Remi Graphics ad.

05:00 - 28:16 CRM Strategies and Newsletter Insights

·       The journey of a successful educational sales professional transitioning to the real estate market.

·       The strategies for effective marketing and relationship management.

·       The significance of consistent efforts like newsletters.

·       The pivotal role of staging in selling homes.

·       The importance of long-term planning, leveraging personal and professional networks, and adapting sales tactics.

·       Practical advice for new agents.

·       The importance of consistency, relationship building, and staging in achieving success.

28:17 - 37:38 Leveraging Newsletters for Real Estate Success

·       Effective strategies for utilizing a CRM to maintain and grow a client base through consistent communication and personalized touchpoints.

·       It details a dual newsletter approach—one focusing on community and lifestyle, and the other on market updates and listings.

·       The newsletters boast a subscriber base of 7,000, aiding in client and local business engagement.

·       How her team uses automated, tag-driven email campaigns to nurture potential buyers.

·       The importance of consistently adding contacts to the CRM, leveraging internet leads, and incorporating team members' databases is emphasized.

·       Special attention is given to the strategy of focusing on repeat and referral business.

·       Sending personalized quarterly gifts and events for clients to reinforce relationships and customer loyalty.

37:39 - 50:03 Understanding Client Needs for Long-Term Success

·       Prioritizes building strong local connections over spending on internet leads for real estate business.

·       Gretchen organizes an annual event at Sykes Family Farm to appreciate their 'friends of Team Territo'.

·       The significant return on investment (85% of the business) from these personal connections versus impersonal internet leads.

·       The rising costs of staging homes and how some agents are managing their own staging to cut costs and enhance control.

·       The challenges agents face when they reach their capacity and the strategies for hiring to support scaling, such as:

o   Leveraging Keller Williams’ models

o   Hiring admin staff.

·       Leveraging her husband’s expertise in construction help build trust with clients.

·       Confidence and understanding in the real estate market.

50:04 - 1:04:40 Conclusion and Why Choose Team Territo?

·       Transparent conversations and understanding clients' long-term goals in real estate is emphasized.

·       The significance of looking beyond immediate needs.

·       Team Territo's approach focuses on creating a luxury experience by:

o   Blending consultative selling with deep industry knowledge;

o   Staging; and

o   Personalized relationships.

·       The value of a personalized consultation, like those held by Team Territo, which can lead to better client satisfaction and referrals.

·       Contrasting it with a transactional real estate business model.

·       The relevance of understanding each client's unique needs to build lifelong client relationships.

·       Conclusion.

Quotes:

“There are a lot of successful agents and teams that do run a very transactional business. Every portion of the transaction is leveraged out.” – Gretchen Territo

“Anything that you decide to do, do it until you master it and it just becomes the way it's just part of your process before you take on something else.” – Gretchen Territo

“It’s smart for agents to think about ways that they can add value to their businesses and whatever that means for them.” – Gretchen Territo

To contact Gretchen Territo, learn more about her business, and make her a part of your network, make sure to follow her on Instagram, Facebook, TikTok, and Website.

Instagram: https://www.instagram.com/teamterrito/

Facebook: https://www.facebook.com/TeamTerrito

TikTok: https://www.tiktok.com/@gterrito

Website: https://trustedterritory.com/

If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation!

SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.

What Happens When Real Estate Agents Embrace Grit and Growth?

In this episode of the Real Estate Excellence podcast, Tracy interviews Kate Swain. Kate is a second-generation North East Floridian and Jacksonville native. Real Estate is Kate’s full-time career and passion. She has excelled while being licensed in both Florida and Georgia. She is in the top 5% of all Zillow agents earning her “Best of Zillow” status. Kate was the top selling agent in her brokerage, selling the most properties in 2021 and earning Nassau County top producer status for 2021. In 2021, Kate Swain sold 68 properties totaling 20 million dollars. Kate has the expertise and determination to work hard for you.

Kate shares her journey from broadcasting to becoming a top-performing agent. They cover various topics such as the importance of staying active in the industry, utilizing systems for client management, the necessity of mentorship, and leveraging video marketing. Kate emphasizes the value of forming authentic relationships with clients, adapting to market changes, and continuously sharpening one's skills.

Tune in to this episode as Kate shares her practical advice for both new and experienced real estate agents looking to excel in their careers!

Highlights

00:00 - 06:21 The Importance of Continuous Learning

·       We welcome Kate Swain to the show!
She shares her initial interest in politics and broadcast journalism during her college years.

·       Her experiences at Florida State, including covering the Bush-Gore election controversy.

·       The challenges and demands of pursuing a career in broadcast journalism.

06:22 - 20:01 Networking and Referrals

·       Kate's career transition from working in media to becoming a successful real estate agent.

·       After a tragic family event and disillusionment with media's exploitative nature, she pivoted to real estate.

·       Encouraged by her broker husband, Kate obtained her real estate license in 2018.

·       Juggling a family and an unstructured start.

·       She found success by developing efficient systems for managing clients and transactions.

·       The importance of mentorship, organization, and choosing the right brokerage for long-term success.

20:02 - 36:35 The Importance of Systems in Real Estate

·       The career progression of a real estate agent who begins with a significant referral from a gold medalist athlete.

·       Kate’s transition from their initial brokerage to becoming a leader within Keller Williams.

·       The challenges, learning opportunities, and the value of training and persistence.

·       Overseeing operations in Jacksonville, Florida, under the Keller Williams Sports and Entertainment division.

·       Continuous improvement and networking.

36:36 - 50:31 The Power of Video Marketing

·       The aspects of real estate transactions, emphasizing the importance of persistence and creative problem-solving.

·       Personal experiences, including the purchase and sale of multiple homes and handling complex transactions involving condos.

·       Managing professional relationships and the indispensable role of having a capable assistant to achieve success.

·       Addressing the current real estate market challenges and strategies to effectively manage listings.

50:32 - 01:11:36 Tips for New Agents and Conclusion

·       Focusing on the transition to incorporating video marketing.

·       Boosting visibility and engagement through YouTube.

·       Maintaining authentic client relationships.
Leveraging videos for lasting impact.

·       Effectively using social media.

·       They practical aspects such as:

o   Buyer broker agreements,

o   Staying active during slower months, and

o   Strategies for new agents to remain top-of-mind and client-focused.

·       Professionalism, authenticity, and the strategic use of technology to enhance real estate business outcomes.

Quotes:

“You’re never too busy, in my opinion, to carve out something.” – Kate Swain

“I know this is a cliché but I truly love helping people.” – Kate Swain

“One of the things when I got into real estate is I did not give up time with my family. Family is super important to me.” – Kate Swain

To contact Kate Swain, learn more about her business, and make her a part of your network, make sure to follow her on LinkedIn and Website.

Instagram: https://www.instagram.com/kate.swain/

Facebook: https://www.facebook.com/katie.r.swain

YouTube: https://www.youtube.com/@NEXTMOVEATLANTICCOAST

Website: https://nextmoveatlanticcoast.com/

If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation!

SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.

Can Social Media Really Change the Game in Real Estate?

In this episode of the Real Estate Excellence podcast, host interviews Colleen Gerke. Colleen shares her fascinating journey from being a successful winery owner in Missouri to becoming one of the top real estate agents in Northeast Florida. Colleen discusses the intricacies of transitioning from agriculture and wine production to the competitive world of real estate. She emphasizes the importance of consistent branding, the role of social media, and the power of video marketing. 

Colleen is recognized by the Amelia Island Nassau County Association of Realtors as a Top Producer Realtor, recognized by the Northeast Florida Association of Realtors as a Real Producer, is a Top Residential Real Estate Agent on Jacksonville Business Journal’s Book of Lists, and is part of Engel & Volkers Diamond Elite Club. She also has a 5-Star rating on Zillow, Yelp, Realtor.com and Facebook.

Tune in to this episode as Colleen sheds light on her personal experiences, including the challenges and rewarding moments of her career changes!

Highlights

00:00 - 04:09 Colleen Gerke: How Wine Made Me A Great Real Estate Agent

·        We welcome Colleen Gerke to the show!

·        How she established herself as one of the top agents in the region.

·        Her dedication as a real estate professional in the Fernandina Amelia Island community.

·        Her decision to move to Florida, and her early experiences in real estate.

·        The appeal and growth of Nassau County as a prime location for new residents.

09:08 - 24:35 Transition to Real Estate

·        Colleen began with a career in agricultural communications and public relations.

·        Transitioning into opening and managing a successful winery in Kansas City.

·        Starting with small-scale vine planting, expanding the winery operations.

·        Creating engaging customer experiences through innovative events.

·        The sale of one winery and the contemplation of further life changes.

24:36 - 40:03 The Joy of Closing Deals

·        Colleen’s aspiration to live at a peaceful place like Amelia Island and devises a concrete plan to make it happen.

·        The process of selling their winery through a business broker.

·        The importance of not letting emotions affect business deals.

·        Transitioning from a winery to a simple life on a boat.

·        They face challenges brought about by COVID-19.

·        Homeschooling their children, and adapting to a new lifestyle.

·        Leveraging their skills in building relationships and educating clients.

·        Her ability to connect with people and adapt to new circumstances, despite initial plans being focused on simple property transactions.

40:30 - 51:31 Leveraging Social Media and AI

·        Colleen’s journey in real estate and entrepreneurship.

·        The joy of making clients happy with their first home purchase.

·        The importance of love, laughter, and joy in overcoming challenges.

·        Colleen shares personal anecdotes from the winery business and real estate.

·        Focusing on consistency and branding, as well as the importance of perseverance through difficult times.

·        The impact of global branding with Engel and Volkers and provides insights on handling higher-end cash transactions in real estate.

51:31 - 01:17:02 Advice for Aspiring Real Estate Agents and Conclusion

·        Utilizing social media and AI tools, specifically mentioning LinkedIn and ChatGPT.

·        Colleen shares how consistent social media strategies like 'Real Estate Tuesday' and 'Tip Tuesday,' as well as detailed monthly market analysis reports.

·        The benefits of using video content for real estate marketing.

·        The importance of maintaining an online presence:

o   The significance of collaboration,

o   Staying updated with market changes, and

o   Adopting new technologies in the real estate industry.

·        Colleen shares their positive experience at Engel & Volkers and how their professional environment aids in their success.

·        Conclusion.

Quotes:

“I knew from the get go, it needs to be consistent.” – Colleen Gerke

“I knew coming from that marketing side that you can build it but that's not necessarily going people to come.” – Colleen Gerke

“When I'm out in public and hanging out with friends not to talk real estate, if you want to talk real estate, they can bring it up. And I'm happy to talk about it with them.” – Colleen Gerke

To contact Colleen Gerke, learn more about her business, and make her a part of your network, make sure to follow her on Instagram, Facebook, YouTube, Email, and Website.

Instagram: https://www.instagram.com/close_with_colleen/

Facebook: https://www.facebook.com/closedwithcolleen

YouTube: https://www.youtube.com/@closewithcolleen

Email: colleen.gerke@engelvoelkers.com

Website: https://www.closewithcolleen.com

If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation!

SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.

Can Social Media Really Change the Game in Real Estate?

In this episode of the Real Estate Excellence podcast, host interviews Erica Wolfe. Erica Wolfe from Jupiter, Florida. Known as the 'Wolfe of Real Estate,' Erica shares her journey from being a young mom needing more income to building a successful real estate team. She discusses her early days dealing with foreclosures, the importance of social media marketing, and her proprietary tech tools. Erica emphasizes the significance of education, consistency, and creating a successful team culture. She also offers insights into leveraging digital ads for real estate and explains the importance of showing up regularly on social media.

Since breaking into the Real Estate market in 2008, Erica Wolfe has proven herself to be an industry leader and innovator. Utilizing video and community enrichment, she dominates the digital marketing sector with expansive knowledge of digital ads, print ads, geo farming, and a multitude of systems that have stream-lined her processes. Over the years, Erica has grown her team of experts, placing her talents in areas where they thrive- ensuring her reputation as a pack of efficient, communicative, ethical and knowledgeable professionals

Tune in to this episode as Erica Wolfe shares her practical advice for both new and experienced agents looking to elevate their real estate game!

Highlights

00:00 - 03:34 Erica Wolfe: The Wolfe of Real Estate

·        We welcome Erica Wolfe!

·        Erica leads a team of women and has built a strong reputation in Palm Beach County.
She leads through social media and a commitment to service and integrity.

·        The rapid growth of the real estate market in Northeast Florida and the innovative technology driving the industry.

·        The importance of collaboration between salespeople and tech developers to create effective solutions.

03:35 - 18:44 Choosing the Right Brokerage

·        Erica’s transition from a young mother to a successful real estate agent.

·        She gained experience working in banking and insurance before obtaining her real estate license in 2008.

·        Capitalizing on opportunities in foreclosures and short sales.

·        Building a strong professional relationship with a Canadian investor.
Becoming a mentor has significantly influenced Erica's career.

·        The importance of adaptability, technology, and mentorship in real estate.

18:45 - 30:30 Understanding and Leveraging Market Trends

·        Erica’s struggle with overwork before creating the Wolfe Team.

·        Hiring a buyer's agent and later expanded to include family members and additional agents.

·        Emphasizing client care and team retention.

·        The importance of systems, controlling client interactions, and ensuring quality of life for team members.

·        The value of treating clients like family and maintaining a positive reputation.

·        Focusing on providing support, training, and maintaining a manageable team size.

·        Ensuring every member meets their goals and can have a fulfilling career without the stress of managing real estate business intricacies alone.

30:31 - 48:38 Consistency and Accountability in Real Estate

·        The importance of real estate agents understanding their local market.

·        Educating clients and to ease their decision-making process.

·        Self-education through available online resources and suggests seeking advice from experienced agents.

·        The value of attending national and regional events for professional growth.

·        The efficacy of digital marketing, particularly social media ads on platforms like Facebook and Instagram.

·        Using consistent posting to leverage algorithms.
Creating a daily, weekly, and monthly checklist of tasks to ensure consistent success in real estate.

48:39 – 53:28 Final Thoughts and Advice for New Agents

·        The importance of maintaining a consistent to-do list and holding oneself accountable.

·        Three daily practices recommended for real estate agents include:

o   Spending an hour calling database contacts,

o   Conducting CMAs or home equity reviews, and

o   Being active on social media.

·        The significance of video content, it also offers advice for new real estate agents, such as:

o   Getting licensed, Joining broker training, and

o   Becoming active in community Facebook groups.

Quotes:

“I've never been scared to work. I still will work a lot.” – Erica  Wolfe

“I feel like there are two types of people in the real estate world. The ones that are constantly learning and growing, and educating themselves and implementing.” – Erica  Wolfe

“I have a daily, weekly, monthly checklist, and it sits to the right of my computer on my desk, and it's all the tasks that I want to do daily, weekly, and monthly that I've found to be successful.” – Erica  Wolfe

To contact Erica Wolfe, learn more about her business, and make her a part of your network, make sure to follow her on Instagram, Facebook, YouTube, LinkedIn, Email, and Website.

Instagram: https://www.instagram.com/wolfeofrealestate/

Facebook: https://www.facebook.com/ericawolfeofrealestate

YouTube: https://www.youtube.com/@WolfeOfRealEstate

LinkedIn: https://www.linkedin.com/in/jupiterflrealtor/

Email: erica@wolferealtyteam.com

Website: https://wolfeofrealestate.com/

If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation!

SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.

How can real estate boards build trust and enhance value in a changing industry?

In this episode of the Real Estate Excellence podcast, host interviews Jeanette Langford. Jeanette Langford is the Chief Executive Officer of the St. Augustine & St. Johns County Board of REALTORS®. Before assuming her current role, she was the Vice President of Professional Services at the MIBOR REALTOR® Association in Indianapolis, a position she held since April 2015. Jeanette has an extensive history of involvement with the National Association of REALTORS® (NAR), having served on numerous committees and currently holding a position on the NAR Professional Standards Committee.

Prior to her tenure at MIBOR, Jeanette was the Director of the Indiana Real Estate Commission, the Real Estate Appraiser Licensure & Certification Board, and the Home Inspectors Licensing Board. Her career with the State of Indiana spanned 21 years, during which she held various significant positions.

Jeanette shares her extensive experience working her way up through various positions with the Indiana Real Estate Commission and the Mid Indiana Board of Realtors before her current role. Jeanette discusses the challenges and importance of establishing trust in workplace relationships, her strategic vision for the board, and her ongoing efforts to enhance member value. She also highlights the implementation of a new membership portal and the introduction of a leadership program aimed at bolstering professionalism and success among realtors.

Tune in to this episode as Jeanette to get an inside look at the responsibilities of a real estate board CEO and the key initiatives underway to support real estate professionals!

Highlights

00:00 - 06:28 Jeanette Langford: CEO of the St Augustine St Johns Board of Realtors

·        We welcome Jeanette Langford to the show!

·        Jeanette shares her extensive background in real estate.

·        Her previous roles with the Mid Indiana Board of Realtors and the Indiana Real Estate Commission.

·        Working her way up through various roles over 21 years.

·        The challenges and politics of working within state organizations.

·        Her personal motivations, and her vision.

06:29 - 29:21 Adapting to Regional Differences in Real Estate

·        Jeanette’s experiences and strategies in leadership roles.

·        Her transition from the State of Indiana's larger board to a smaller one.

·        Managing the dynamics of constantly changing board members.

·        Earning trust from colleagues and navigating political directives with diplomacy is emphasized.

·        Handling ethical complaints, maintaining professionalism, setting high standards, and promoting a positive reputation for realtors.

·        Her daily responsibilities, interactions with other real estate associations, and the support received from the Florida Realtors Association.

29:22 - 41:07 Enhancing Communication Strategies

·        The differences in real estate practices between Florida and Indiana.

·        Focusing on flood insurance and short-term rentals.

·        Her involvement in day-to-day operations and addresses various initiatives.

·        Data sharing among multiple MLS systems and directives.

·        Improving member services and best practices from other regions.

41:08 - 51:57 Challenges and Solutions in Real Estate

·        Improving communication and engagement within a real estate board.

·        Jeanette shares their five-month evaluation and initiatives like:

o   Enhancing clear and effective communication channels;

o   Exploring member preferences for communication, and

o   Suggesting a new portal for personalized information.

·        The challenges of reaching members through various platforms.

·        The need for frequent and consistent messaging.

·        Attending events and education classes is emphasized.

·        Encouraging members to schedule them proactively.

51:58 - 01:13:58 The Importance of Member Engagement and Conclusion

·        Strategies and initiatives being implemented by the new CEO of the St. Augustine Board of Realtor.

·        Enhancing communication and engagement among members by:

o   Improving the clarity and functionality of communications,

o   Finding better ways to disseminate information, and

o   Encouraging brokers and agents to get more involved.

·        The importance of providing clear value to members.

·        Her outreach and education to reduce failure rates among new agents.

·        The challenges faced by the board in managing operations, compliance, and maintaining high standards of professionalism.

Quotes:

“The number one important thing that I did is that you have to earn that trust.” – Jeanette Langford

“Sometimes people want to call and talk about it and fine. I give as much explanation as I can, you know, that wouldn't be outside of what that hearing panel found.” – Jeanette Langford

“My goal is to make sure that our board knows all of the different opportunities to make that happen.” – Jeanette Langford

To contact Jeanette Langford, learn more about her business, and make her a part of your network, make sure to follow her on Instagram and Facebook.

LinkedIn: https://www.linkedin.com/in/jeanette-langford-60943832

Email: jeanette@stjohnsrealtors.com

If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation!

SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.

 Wondering how top agents stay ahead in a changing market?

In this episode of the Real Estate Excellence podcast, host interviews Carrie Fife. Carrie is an esteemed Real Estate Advisor based in Jacksonville, Florida. Boasting over a decade of industry expertise with deeply rooted ties to the region, Carrie is renowned for her comprehensive grasp of the local market. Beyond her professional pursuits, Carrie is passionately engaged in community service, collaborating closely with a non-profit organization to establish a buddy support system through sponsorships. Committed to promoting accountability and fostering a sense of belonging within the community, she actively contributes to initiatives aimed at social betterment. Embracing a faith-driven lifestyle, Carrie finds solace and joy in her outdoor adventures alongside her Labrador Retriever, Belle.

Carrie talks about her transition from a career in insurance to the builder world, and finally to retail real estate. She shares insights from her journey, including the professional skills she brought from her previous roles, the challenges of the real estate industry, and the importance of structure and perseverance. She touches upon the impact of economic shifts on real estate, the significance of having a thorough business model, and the value of nurturing relationships in the industry.

Tune in to this episode as Carrie shares her experience highlights the need for grit and adaptability to succeed in real estate!

Highlights

00:00 - 03:58 Carrie Fife: Builder Site Agent to Realtor

·        We welcome Carrie Fife!

·        Her career transition from working in insurance for over 12 years.

·        Entering the builder world and eventually moving into retail real estate sales.
Her award-winning work from 2016 to 2020 and her involvement in volunteering.
Her skills she transferred from her previous career to succeed in real estate.

·        Her current role with Keller Williams St. John's.

03:59 - 11:41 Consistency and Structure in Real Estate

·        Carrie’s early career decision-making at 18, where she worked in corporate America with Zurich insurance services.

·        Her transition through various roles within the company, including customer service and policy management.

·        Her initial reluctance to leave a structured corporate job and layoffs led her to explore real estate.

·        The value of grit and perseverance in navigating career changes.

11:42 - 28:05 Importance of Training and Education

·        Focusing on a unique concept called LLC, which stands for love, trust, and commitment.

·        Carrie’s experiences in the real estate industry, particularly in home building.

·        Her transition from home building to general real estate, stressing the importance of consistency in business practices.

·        The emotional and long-lasting bonds formed with clients and the challenges of maintaining financial stability in a fluctuating market.

28:06 - 40:27 Understanding Inventory and Payment Flexibility

·        The importance of training and development for salespeople in both the construction and general real estate industries.

·        How builders often train their sales agents in both product knowledge and sales techniques.

·        The differences between working as a sales manager for a builder versus a general real estate agent under a brokerage.

·        The importance of creating relationships between site agents and general agents.

·        Prospecting strategies during downtime.

·        The significance of having contacts within the builder community for faster information exchange to benefit clients.

40:28 - 47:44 Marketing Strategies and Tools

·        The experiences and strategies of a real estate professional in Northeast Florida.

·        The challenges of working with limited inventory.

·        The importance of understanding fees like HOA and CDD for homebuyers.

·        Her personal decision to direct clients to DreamFinders homes despite lower commissions.

·        Focusing on the value of long-term relationships and creating structures and routines in daily work.

·        The significance of consistent prospecting and goal-setting to achieve real estate success.

·        The discipline required to maintain these habits and the reflection on outcomes to evaluate business effectiveness.

47:45 - 01:09:03 The Importance of Collaboration and Conclusion

·        The strategies and experiences of real estate agents.

·        Having a structured marketing approach like newsletters and sold postcards.

·        The significance of financial stability before entering real estate.

·        The pros and cons of working for builders versus general real estate.

·        The necessity of continuous prospecting.

·        Adjusting business models in response to economic shifts.

·        The valuable role of mentorship and collaboration within brokerages such as Keller Williams. The importance of consistency, leveraging resources, and adapting to market changes for long-term success.

Quotes:

“It’s much easier for me to sell it if I believe in the product.” – Carrie Fife

“I needed the business models to be able to support what my goals were.” – Carrie Fife

“There are some benefits with working for a builder, which is the leads come to you. You're in a community for years and with that marketing, it does a great job with driving traffic to your community.” – Carrie Fife

To contact Carrie Fife, learn more about her business, and make her a part of your network, make sure to follow her on Instagram and Facebook.

Instagram: https://www.instagram.com/carrie_fife_/

Facebook: https://www.facebook.com/carrie.fife80

If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation!

SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.

 What are some of the qualities that make women successful real estate agents?

In this engaging episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Holly Carroll. Holly is a Luxury Realtor in Muskoka, managing director of the Agency Muskoka, a public speaker, and author of “Selling Secrets You Can’t Afford To Miss”.

She is a founding member of Women Empower Women Co, a group that was formed to empower all women to live life courageously, embrace vulnerability, collaborate, connect and lean into what makes them truly feel alive. She also founded a company called “Finding The Beauty Within” to help younger women with their self-worth, build confidence and all the struggles they face through becoming a woman. She is a former Miss Canada which catapulted her love for helping others and philanthropy. She is on a mission to impact the world, inspire others to find their dharma and shine their light so bright others can see their way out of darkness.

Holly also talks about her initiatives like Women Empower Women Co and Finding the Beauty Within, and how these experiences shape her professional and personal life. The discussion includes tips on building a successful real estate career, maintaining personal growth, and balancing work and personal life.

Tune in to this episode as Holly shares her tips on building a successful real estate career, maintaining personal growth, and balancing work and personal life!

Highlights

00:00 - 05:41 Holly Carroll: Women Make the Best Real Estate Agents

·        Tracy welcomes Holly Carroll!

·        Holly shares her transition from a 17-year modeling career to thriving in the real estate industry.

·        Empowering women through her initiatives, Women Empower Women Co. and Finding the Beauty Within.

·        Her upbringing, her early aspirations to be a supermodel, and the influential figures who inspired her.

·        The seasonal lifestyle of Muskoka and the impact of social media on modern fame.

05:41 - 11:33 Building a Personal Brand

·        How her experiences in modeling and real estate have shaped their approach to dealing with people, confidence, and rejection.

·        The importance of maintaining a positive outlook while being aware of the industry's darker aspects.

·        The significance of self-worth, setting boundaries, and striving for personal growth.

·        How women in real estate face unique challenges and stresses the importance of supporting and retaining new entrants in the profession.

11:33 19:47 Overcoming Obstacles

·        Her pivot to real estate, and ultimate decision to pursue it after modeling in LA.

·        Despite facing resistance and identity challenges initially when trying to integrate her modeling persona into the business world.

·        Embracing your authentic self.

·        The hurdles faced in traditional brokerage environments, namely:

o   The importance of self-belief, and

o   Leveraging her on-camera confidence built during her modeling career.

• ·        Staying authentic and the power of raw, relatable content in building a brand.

19:47 - 27:51 Essential Habits for Success

·        The initial challenges faced during the first year in the real estate industry.

·        The importance of focusing solely on real estate rather than juggling multiple jobs.

·        Building a personal brand and not letting others dictate one’s career.

·        Learning from mistakes, such as:

o   Septic system errors, and

o   Building and Maintaining relationships with clients.

·        Holly talks about why women may have natural advantages in real estate due to their nurturing and caring qualities.

·        Essential habits that have contributed to career success, such as:

o   Consistent communication and

o   Personal growth.

27:51 - 35:48 Finding the Beauty Within

·        Scheduling days off for real estate agents and how failing to do so can result in industry burnout.

·        Founding of Women Empower Women Co.

·        Personal development.

·        Overcoming limitations.

·        The agency's culture.

·        Empowerment through community.

35:48 – 44:02 Community Involvement and Future Plans

·        Holly’s origins and goals of their course, 'Finding the Beauty Within.'

·        Building confidence through modeling techniques. T

·        Holly shares her volunteer work and its impact on personal growth and real estate career.

·        The importance of community involvement.

·        Holly invites listeners to her upcoming book 'Closing Deals in Heels,' which addresses personal struggles and empowering women in sales.

Quotes:

“If you don't take control you're the industry will take control of you.” – Holly Carroll

“It's not just about having the richest clients and closing all these deals. It's literally about being around good people and learning and growing through every transaction.” – Holly Carroll

“It's important for us to protect our energy and have our boundaries because we are actually the expert in that situation.” – Holly Carroll

To contact Holly Carroll, learn more about her business, and make her a part of your network, make sure to follow her on Instagram, Facebook, Website, and Email.

Instagram: https://www.instagram.com/hollyanncarroll/

Facebook: https://www.facebook.com/holly.carroll.56232

Email: holly.carroll@theagencyre.com

Website: https://www.theagencyre.com/agent/holly-carroll

If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation!

SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.

What recent changes in real estate laws are discussed, and how do they impact agents and clients?

In this engaging episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Natali Zaher. Natali was born and raised in Syria and she moved to the US when she was 9, she graduated from UNF with double degree undergrad in international business and logistics. She worked full time & tried to open a tutoring center and when that fell through, she decided to get into real estate. She joined Herron real estate and in her first year and a half in real estate, she has closed 41 properties totaling almost $15m.

Natali talks about the importance of social media in modern real estate, particularly Instagram, which accounts for 45% of her business. Natalie emphasizes the significance of building genuine relationships with clients, leveraging her cultural background, and staying adaptable to the evolving industry.

Tune in to this episode as Natali discusses current trends, the impact of recent changes in real estate laws, and the essential strategies real estate agents should employ to thrive in the current market!

Highlights

00:00 - 07:16 Natali Zaher: A Passion and Perseverance in Real Estate

·        Tracy welcomes Natali Zaher.

·        Natali’s background in marketing.

·        Her early life, the reasons her family moved to America.

·        The challenges she faced adapting to a new culture and language.

·        Having assistance in her real estate career and her surprise at her rapid success.

·        RemyGraphics Ad.

07:17 - 24:02 Marketing and Mentorship

·        The challenges faced during their transition.

·        How Natali’s experience learning English, and her involvement in sports as an outlet.

·        Her role in mentoring and guiding students.

·        Transitioning into real estate.

·        Overcoming cultural challenges, developing confidence, and the joy of helping others achieve the American dream.

·        The differences in real estate between Syria and America and the sense of accomplishment in assisting friends and clients to own homes.

24:03 - 40:44 The Importance of Community and Mentorship

·        Natali shares her belief that bad events happen in succession.

·        Her persistence and faith lead to eventual successes.

·        How she was able to handle multiple deals fell through and how she was able to turn it around.

·        The importance of community, consistency, and leveraging social media in her career.

·        Her into real estate, including mentorship and the supportive structure of her brokerage.

·        The challenges of entering the industry, the value of grit, and the shifting paradigms in education and self-learning.

40:45 - 54:09 Leveraging Social Media for Business

·        The role of mentorship, community engagement, and the evolving nature of the industry.

·        Natali’s initial reluctance towards mentorship due to financial concerns.

·        How she eventually relied on peer support and selling agent guidance.

·        The impact of recent real estate changes.

·        The importance of continual learning and adaptation.

·        Social media as a crucial tool for targeting potential clients.

54:10 - 01:21:04 Choosing the Right Brokerage and Conclusion

·        The unique aspects of working with Arab clients in the real estate industry.

·        The importance of negotiation and understanding cultural differences.

·        She explores strategies for negotiating home prices, maintaining confidentiality, and fostering trust with clients.

·        Her approach to buyer broker agreements, stressing the significance of honesty and patience.

·        Effective communication, leveraging community networks, and the support provided by their brokerage.

·        The value of open houses and the benefits of being part of a supportive professional community.

Quotes:

“I have decided like I need two ways to prospect and I need to focus on them.” – Natali Zaher

“People want to see your face, not the house.” – Natali Zaher

“If you have a title, that means you're doing something right to attract people one way or another.” – Natali Zaher

To contact Natali Zaher, learn more about her business, and make her a part of your network, make sure to follow her on Instagram, Facebook, and Email.

Instagram: https://www.instagram.com/nat.the.realtor/

Facebook: https://www.facebook.com/share/CpYNP9aLbiGkLYwF/

Email: zahernatali@gmail.com

If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation!

SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.

 Ever wondered how one transitions from a career in firefighting to becoming a top-performing real estate agent?

In this engaging episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Daniel Hulett. Daniel began to understand homes and construction at a young age. Prior to real estate, he proudly served as a Firefighter Engineer and Paramedic for 15 dedicated years with the Fernandina Beach Fire Department, which aided his structured and methodical approach to real estate. His vast understanding of the local area, industry knowledge, and helpful nature is what drives his success.

Daniel and his wife, Kristin, also own and operate a luxury home-watch and concierge firm titled Coastal Concierge, Amelia Island. As an Amelia Island native, every listing Daniel represents is elevated by his passion for this extraordinary town and complimented by the unparalleled reputation and global reach of Sotheby's International Realty.

Daniel shares his journey from being a firefighter and paramedic for over 12 years to becoming a top producer in real estate within just three and a half years. He highlights the importance of knowing your local market, building genuine relationships, and maintaining consistency in marketing strategies. Daniel emphasizes the value of community expertise, particularly in his hometown of Fernandina Beach and Amelia Island, and how this knowledge helps in selling not just homes but a lifestyle.

Tune in to this episode as Daniel shares how to leverage social media, outsource non-essential tasks, staying educated on industry changes, and understanding both micro and macro market trends!

Highlights

00:00 - 03:23 Daniel Hulett: Local Firefighter to Successful Real Estate Agent

·        We welcome Daniel Hulett

·        Daniel is a former firefighter and paramedic of over 12 years who has become a top producer at One Sotheby’s International.

·        The local distinctions between Fernandina Beach and Amelia Island.

·        RemiGraphics Ad

03:24 - 16:52 Building Relationships and Mentorship

·        Reflections on the changes in Fernandina Beach over the years, comparing it to other areas like Cape Cod and St. Augustine.

·        Daniel’s personal experiences of growing up in Fernandina, emphasizing its blue-collar roots and the influence of zoning laws on its growth.

·        Daniel describes his transition from firefighting to real estate.

·        He shares the challenges and strategies of shifting public perception, namely:

o   Being a firefighter to a real estate agent,

o   Professional experiences in both fields, and

o   His decision-making process in choosing brokerages.

16:53 - 36:47 Ninja Training and Gratitude Practices

·        The challenges faced by new real estate agents are highlighted, particularly the importance of selecting the right brokerage.

·        The key elements that contribute to a successful career in real estate, such as:

o   Accountability,

o   Consistent training, and

o   The value of mentorship.

·        The importance of building authentic relationships, maintaining a structured routine, and focusing on genuine customer care to achieve long-term success.

·        The role of trust and effective communication in client relationships is also explored.

36:48 - 01:06:29 Outsourcing and Efficiency

·        Daniel discusses his journey as a former firefighter who transitions to a successful real estate career.

·        The importance of gratitude, consistency, and relationship-building in personal and professional life.

·        Key insights include the need for daily practices, such as:

o   Gratitude,

o   the challenge of balancing adversity and complacency,

o   and the impact of mentorship and support from partners.

·        The significance of understanding market trends, consistent marketing, and outsourcing tasks to scale business operations efficiently.

01:06:49 - 01:14:03 Current Market Strategies and Final Thoughts

·        Real estate agents who have reached a pivotal point in their careers transitioning from solo agents to needing to outsource tasks.

·        The difficulty of relinquishing control and the benefits of outsourcing to focus on core money-making activities.

·        Using in-house resources provided by Sotheby’s, such as:

o   The importance of allowing professionals to handle specialized tasks, and

o   The potential benefits and considerations of hiring virtual assistants versus local ones.

·        Daniel proposes regular updates to share industry challenges and solutions to elevate the overall industry.

Quotes:

“I truly believe it is all about building relationships with every customer you have.” – Daniel Hulett

“I think writing letters is old school and people really are caught off guard and appreciate it.” – Daniel Hulett

“If I can trust other people to do that job for me, it takes a little bit off me, by all means. At some point, you have to relinquish a little bit of control for the greater good of what your purpose is.” – Daniel Hulett

To contact Daniel Hulett, learn more about his business, and make him a part of your network, make sure to follow him on Instagram, Facebook, and Email.

Instagram: https://www.instagram.com/danielhulettrealtor/

Facebook: https://www.facebook.com/DanielHulettRealtor/

Email: dhulett@onesothebysrealty.com

Website: https://danielhulett.onesothebysrealty.com

If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation!

SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.