Candyce Edelen

Candyce Edelen, the President/CEO of PropelGrowth, is an expert in guiding entrepreneurs, business owners, and salespeople on effective LinkedIn strategies. With a focus on human-to-human social selling, Candyce emphasizes the power of social media in transforming connections into meaningful conversations that engage B2B leads and generate a strong sales pipeline.

Over the past two years, Candyce has shared her insights through more than 40 speaking engagements. Her talks have been instrumental in helping business owners and sales leaders shift their perspectives on outreach, empowering them to take control of their revenue cycles.

In 2007, Candyce founded PropelGrowth, a highly successful marketing consultancy that experienced a decade of growth fueled by referrals and her expertise in thought leadership. However, in 2018, she decided to enter a new market where she lacked an existing network. Recognizing the potential of LinkedIn, Candyce embarked on an experimental journey that eventually led her to a solid strategy. Within just six months, she successfully established 500 new connections and scheduled 125 sales calls solely through LinkedIn. Today, her strategy has become widely adopted by numerous business owners and sales professionals, enabling them to systematically and reliably build their sales pipelines.