Doug Bell

Doug Bell is the Chief Marketing Officer (CMO) at Chief Outsiders, a company that provides fractional CMO services.

Doug is passionate about using data to identify and solve problems that hinder breakout growth for enterprise SaaS organizations. He believes in leading from the front and emphasizes teamwork, transparency, and optimizing marketing funnels to achieve desired outcomes.

One of Doug's notable achievements was re-positioning Automation Anywhere, a provider of desktop automation software, into a global force within the multi-billion dollar outsourcing industry. Under his leadership, Automation Anywhere's value soared to $6.8 billion in 2019.

As a strategy-first marketing leader, Doug employs company-wide strategic planning, product-to-market fit analysis, core strategic vision planning, and Objectives and Key Results (OKRs) to develop highly effective product, company, and go-to-market strategies. He has successfully guided companies through challenges such as patent-troll lawsuits, economic downturns, and Chapter 11 reorganizations.