The Revenue Marketing Report

Jenn Steele, CEO & Co-Founder of SoundGTM, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jenn shares why marketing often takes the fall, the signs your teams are at war, and how to fix it – or tell whether fixing it is even possible.

Jenn Steele’s LinkedIn Profile: https://www.linkedin.com/injennsteele/ 

SoundGTM’s LinkedIn Page: https://www.linkedin.com/company/soundgtm/ 

SoundGTM: https://www.soundgtm.com/ 

For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Jenn Steele, CEO & Co-Founder of SoundGTM, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jenn shares what CEOs, CROs, and CMOs can all do to ensure they’re aligned on how to best succeed as a business.

Jenn Steele’s LinkedIn Profile: https://www.linkedin.com/injennsteele/ 

SoundGTM’s LinkedIn Page: https://www.linkedin.com/company/soundgtm/ 

SoundGTM: https://www.soundgtm.com/ 

For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Jenn Steele, CEO & Co-Founder of SoundGTM, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jenn shares her extensive experience reporting to the board as a CMO and CRO and how that impacts her view as a CEO. This also gives us an interesting peek behind the curtain to get some insight into why things seem so strained for marketers in the boardroom.

Jenn Steele’s LinkedIn Profile: https://www.linkedin.com/injennsteele/ 

SoundGTM’s LinkedIn Page: https://www.linkedin.com/company/soundgtm/ 

SoundGTM: https://www.soundgtm.com/ 

For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Jeff Loeb, Partner & CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jeff shares when an ABM strategy makes sense, when it doesn’t, and how to build a winning strategy around the high-value offer.

Jeff Loeb is a B2B SaaS and technology CMO with a strong track record helping companies become category leaders and grow internationally from startups to billion-dollar businesses.  Jeff works closely with sales, product, and customer success teams to develop and execute winning go-to-marketing strategies.  

Jeff orchestrates tailored strategies ranging from highly targeted ABX programs to high-velocity “land and expand” programs that accelerate new customer acquisition, drive customer growth, and decrease customer acquisition costs (CAC).

Jeff Loeb’s LinkedIn Profile: https://www.linkedin.com/in/jeffloeb/ 

Jeff Loeb’s YouTube Channel: https://www.youtube.com/@jeffreyloeb 

Chief Outsiders: https://www.chiefoutsiders.com/profile/jeff-loeb 

For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Jeff Loeb, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jeff shares his definition of ABM, the variations of ABM, and why cross-functional alignment is a non-negotiable with this strategy.

Jeff Loeb is a B2B SaaS and technology CMO with a strong track record helping companies become category leaders and grow internationally from startups to billion-dollar businesses.  Jeff works closely with sales, product, and customer success teams to develop and execute winning go-to-marketing strategies.  

Jeff orchestrates tailored strategies ranging from highly targeted ABX programs to high-velocity “land and expand” programs that accelerate new customer acquisition, drive customer growth, and decrease customer acquisition costs (CAC).

Jeff Loeb’s LinkedIn Profile: https://www.linkedin.com/in/jeffloeb/ 

Jeff Loeb’s YouTube Channel: https://www.youtube.com/@jeffreyloeb 

Chief Outsiders: https://www.chiefoutsiders.com/profile/jeff-loeb 

Ian Michels, Sr. Technical Account Manager at Adobe, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Ian shares common faux pas in marketing data presentations and how to catch the attention of your CEO in a good way.

Connect with Ian on LinkedIn: https://www.linkedin.com/in/ian-michels/ 

For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Ian Michels, Sr. Technical Account Manager at Adobe, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Ian shares which KPIs make the most sense at different stages, why marketers should embrace them, and how often to discuss them.

Connect with Ian on LinkedIn: https://www.linkedin.com/in/ian-michels/ 

For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Ian Michels, Sr. Technical Account Manager at Adobe, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Ian shares the tell-tale signs of a marketing organization that isn’t committed to using data and hallmarks of those who are.

Connect with Ian on LinkedIn: https://www.linkedin.com/in/ian-michels/ 

For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Doug shares why marketers must pay attention to the market and why this is a watershed moment.

Doug Bell’s LinkedIn Profile: https://www.linkedin.com/in/dougbell1/ 

For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/