Ryan Salazar

Ryan Salazar is the Director of Analytics at VTS.

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The Revenue Marketing Report

Bio of Ryan Salazar

Ryan Salazar is the Director of Analytics at VTS, a company specializing in commercial real estate technology. With a strong focus on marketing, sales, funnel conversion, and customer efficiency, Ryan is an experienced analytics professional with a background in scaling analytics, strategic planning, and large-scale data analysis.

In his role as Director of Analytics at VTS, Ryan is responsible for managing the Analytics, Data Science, and Research teams and functions. He takes ownership of the entire analytics data, including product, go-to-market, and finance data. Additionally, Ryan leads a cross-functional data ownership team consisting of Analytics, Data Engineering, and Software Engineering professionals.

One of Ryan's responsibilities is to establish a strategic partnership with the executive team to develop company-wide Key Performance Indicators (KPIs). This collaborative effort ensures that data-driven insights and metrics align with the overall strategic goals of the organization.

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