LAWsome by Consultwebs

When searching for an attorney, emotions tend to be at their highest. People who seek lawyers are often facing hardships unlike ever before. 

Atticus Family Law firm director, Natasha Vondracek explores the topic of client care with LAWsome host, Tanner Jones. 

How does your law firm convey to a potential client that they are more than just a number or a case on your desk? Natasha shares her expert insights with us in the latest LAWsome episode.

You can connect with Natasha on her LinkedIn here - https://www.linkedin.com/in/natasha-vondracek/ and her website - https://atticusfamilylaw.com/ 

TLDR: In this episode you will learn

• How to create a personalized approach to client care

• How to instill a nurturing culture among your staff

• The importance client care plays in reputation management

Good help is hard to find these days! LAWsome host Tanner Jones sits down with President and Co-founder of Regents Remote Services, Jason Melton, to chat about how to find, hire, and manage remote talent for your law firm.

Jason’s 20+ years of legal experience means that he knows how to hire highly qualified individuals for law firms. From initial screenings to in depth interviews, he discusses creating a diverse culture with individuals who are excited to partner with your firm. Find out how in this episode!

You can connect with Jason on his LinkedIn here - https://www.linkedin.com/in/jason-melton-%F0%9F%8C%9F-206990/ and his website - https://regentsrs.com/ 

TLDR: In this episode you will learn

• How to find remote talent the easy way
• How to hire qualified individuals
• How to manage a remote team

Criminal Defense Attorney and Youtube Influencer, Jeff Hampton shares his secrets with us on how to start a Youtube channel that will bring your law firm cases! 

Jeff’s channels see more than 15 million views per month organically (without paid advertising.) In this LAWsome episode he touches on overcoming challenges in content creation, the importance of video marketing in branding, and strategies for monetizing Youtube channels for law firms.

You can connect with Jeff here:

• YouTube Channels:

• Hampton Law: YouTube Channel

• Jeff Hampton: YouTube Channel

• YouTube Rainmakers: YouTube Channel

• Social Media Handles:

• Instagram: @YouTubeRainmakers

• Facebook: Facebook Profile

• LinkedIn: Jeff Hampton LinkedIn

TLDR: 

• Consistency and patience is key in growing a Youtube channel.

• Learn hooks that will help engage your audience and keep them watching.

• Your Youtube content should help solve your client’s problem.

Intake woes got your law firm down? Nick Werker, Answering Legal's Marketing Director, has you covered. He sits down with Tanner Jones on this week's episode of our LAWsome podcast to discuss legal intake issues you may not know your firm has and how to fix them.

Nick chats about common intake challenges law firms face—like inconsistent processes, a lack of clarity around who’s handling calls, and intake questions that drag on and lose potential clients’ interest. 

He shares advice on streamlining intake so you can best connect with clients from their first contact with you, and emphasizes that firms that do not adapt to creating video content will be left behind.

Connect with Nick on his LinkedIn here -  https://www.linkedin.com/in/nicholas-werker/  and by visiting www.answeringlegal.com 

TLDR: 

• Legal intake is your law firm’s first impression–it’s crucial to get it right.

• Streamlining the intake process will help turn your leads into clients.

• Video content is a must for law firm marketing strategies.

LAWsome host Tanner Jones speaks with Jennifer Gore-Cuthbert, founder of Atlanta Personal Injury Law Group - Gore LLC about developing a personal brand that resonates with your audience. She also details how to make your videos feel more personal.

Jennifer discusses the necessity of a growth mindset in the legal field and how to leverage personal branding alongside your law firm’s brand. She shares critical decisions that helped shape her journey of personal and professional growth.

Connect with Jennifer on her LinkedIn here - https://www.linkedin.com/in/atlinjurylawgroup/  and by visiting https://atlinjurylawgroup.com/ 

TLDR: 

• Social media can open up unexpected opportunities for business growth

• Leadership development is crucial for business success

• Personal branding is about being vulnerable and true to yourself

Law Tigers’ Senior Vice President of Growth and Business Development, Dave Thomas joins us in this LAWsome episode. Listen in as Dave and Tanner discuss diversifying marketing strategies, brand awareness, measuring results, and finding the right balance for your law firm.

Many law firms struggle with the mindset that marketing is an expense that should yield immediate results. Explore the importance of viewing marketing as a scalable investment that can be perfected over time.

Learn how working with a marketing agency can help law firms assess their current strategies and build comprehensive plans for the future. Dave discusses traditional mass media marketing as well as the importance of grassroots marketing techniques. Learn how to track your results and build follow ups into your process.

Dave also speaks on being strategic in not only your placements of advertising, but media buying topics like the time of year you purchase billboards.

Connect with Dave on his LinkedIn here - https://www.linkedin.com/in/david-l-thomas-mba-715b2921/  and by visiting https://lawtigers.com/ 

You can also catch him at the Motorcycle Accident Summit that's taking place next year, March 5th through the 7th at the Conrad Hotel in Orlando, Florida. The summit is run in tandem with National Trial Lawyers.

TLDR: 

• Partnering with a marketing agency can help law firms refine strategies and create comprehensive marketing plans.

• Grassroots and traditional mass media marketing play key roles in a firm's overall strategy. 

• Tracking results is essential for success.

In our latest episode, LAWsome host Tanner Jones sits down with the Co-Founder of Juvo Leads, Ted DeBettencourt. Ted's background in marketing and product development has led him to creating innovative solutions for lead conversion and tracking. 

Tanner and Ted discuss conversion elements, tracking methodologies, demographic trends for communication,  and the debate between automation and human interaction. 

Ted dishes out advice on the importance of speedy responses for chat inquiries, phone calls, and form submissions your law firm receives. He also touches on which questions are the right questions to ask potential clients, and highlights that firms do not want to make people feel like they are only asking “gimme questions.” 

Connect with Ted on his LinkedIn here - https://www.linkedin.com/in/theodoremdebettencourt/ and by visiting https://juvoleads.com/ 

TLDR: 

• Learn how to show trust and demonstrate the ability to solve your potential client’s problem. 

• Is your intake team asking the right questions? 

• How does AI technology fit into the intake process?

Setting money on fire is easier than you think it is when it comes to SEO. That’s why it’s crucial to understand key performance indicators for SEO success.

Matt Wetherington, Owner of Wetherington Law Firm, shares his passion for SEO with LAWsome host, Tanner Jones.

In this episode, the pair discuss Matt’s predictions on how SEO will evolve, budgeting, vetting SEO companies, and understanding their bandwidth. Matt speaks on how the volume of competition in your local area can help you determine what impressive metrics for your SEO campaign may look like and more.

You can connect with Matt by checking out his LinkedIn profile here - https://www.linkedin.com/in/getthew/ 

TLDR: Learn how to measure your SEO campaign success in this episode.

Is personal injury too broad of a niche? 

In this episode of LAWsome, Tanner Jones and Rankings.io CEO, Chris Dreyer, drill down on how to set your personal injury law firm apart in an oversaturated market.

Learn about the art of narrowing the case types your law firm takes on without shrinking your audience size too much.

You can connect with Chris on Rankings.io or by checking out his LinkedIn profile here - https://www.linkedin.com/in/chrisdreyerco/ 

Rankings.io even Pimcon.org 

September 15th-17th

$200 Discount Code: PIMCW

TLDR: 

Personal Injury Law is a broad spectrum. It’s important to maintain a marketing presence for general PI, but focusing on a specific niche can also help your law firm stand out to potential clients.