The Marketing Intelligence Show

In this episode of The Marketing Intelligence Show, Jose Murillo, Regional Head of Connections Marketing at FIFCO, shares his inspiring journey of transforming FIFCO’s marketing operations.

Tune in to learn how Jose:

• ​Transitioned from agency owner to leading FIFCO’s marketing transformation.
• ​Built an in-house agency that scaled across three countries and won awards.
• ​Established a Marketing Data Foundation that became a strategic pillar for FIFCO.
• ​Developed predictive KPI models to optimize campaigns and drive efficiency.
• ​Leveraged Supermetrics to automate reporting, saving over 160 hours monthly.

Gain practical advice for navigating organizational challenges, building a data-driven culture, and scaling marketing operations effectively.

On this episode of The Marketing Intelligence Show, Evan Kaeding sits down with Tyson Drake, former CMO of the nine-figure DTC brand Oodie and now a fractional CMO helping e-commerce brands grow profitably.

Tyson shares his no-nonsense strategies for scaling DTC brands, from choosing the right ad platforms to making sense of first-party data. He also reveals how emerging AI tools can change the game for marketers and why tracking the right metrics—like contribution margin—matters more than ever.

You’ll Learn:

• What a solid growth strategy looks like for DTC brands.
• How to choose between Google, Meta, and other channels when starting out.
• Why tracking contribution margin beats relying on ROAS.
• Easy ways to use first-party data to create better customer experiences.
• When and how to expand into new products, channels, or markets.
• The impact of AI tools on data analysis and creative production.

Packed with practical tips, this episode is a must-listen for anyone serious about e-commerce growth.

In this episode of The Marketing Intelligence Show, Gokul Prasad, Media Performance Manager at Ontario Lottery and Gaming Corporation, shares how his team transformed their approach to omnichannel marketing analytics. Host Zachary Bricker dives deep into OLG's journey of centralizing data, automating reports, and making smarter, data-driven decisions.

Key discussion points include:

• Centralizing data from earned, owned, and paid channels into Looker Studio.
• Overcoming challenges in data integration and building a unified analytics hub.
• Scaling automation to save 30–35% of time on data processes.
• Using predictive analytics to adapt to market trends like sports seasonality.
• Ensuring compliance with evolving data privacy regulations.

You’ll also hear how they:

• Identified surprising audience behaviors during live sports events.
• Leveraged insights to align marketing strategies with customer needs.
• Adopted a two-pronged approach of storytelling and automation for analytics.

Whether you're a marketing professional or analytics enthusiast, this episode is packed with actionable insights to inspire your next move.

🎧 Why did SuperSummit 2024 score 4.6 stars? Get all our tips for building a leading marketing intelligence event. Join Jessica Gondolfo and Aleksander Cardwell from Supermetrics as they take you behind the scenes of SuperSummit, our biggest event of the year for marketing and analytics pros worldwide.

Discover product updates, unforgettable sessions, and audience moments that made this event a standout success. Whether you joined live or couldn’t make it, this episode highlights everything that made SuperSummit '24 unmissable.

You'll learn:

• Key insights from top sessions with industry experts like Google, TikTok, and McCann
• Supermetrics' product strategy updates and what they mean for the future of marketing intelligence
• The role of data storytelling and creative testing in modern marketing
• How to navigate customer engagement in a global, multi-channel event
• Practical tips for organizing and hosting engaging virtual events

Don't forget to check out the Supermetrics Community for on-demand content and join us in future events! https://community.supermetrics.com/p/supersummit 

In this episode of the Marketing Intelligence Show by Supermetrics, we dive deep into the world of Marketing Mix Modeling (MMM). Join host Daniel King as he chats with industry experts Matt Farrugia, Global Chief Customer Officer and Co-founder of Mutinex, and Kevin Alphonso, Senior Marketing Manager at Seek.

Discover what MMM is, why it's crucial for today's marketers, and how it can help businesses navigate complex marketing landscapes. Learn about the challenges businesses face and how MMM can provide solutions. Get insights into key metrics, implementation strategies, and the future of MMM.

Key topics covered:

• What is MMM and why is it important?
• Common challenges businesses face and how MMM can solve them
• Key metrics to focus on for MMM
• Implementation tips and learnings
• The future of MMM

Join us as we explore real-world examples, challenges, and best practices for implementing MMM in your organization.

In this episode of The Marketing Intelligence Show hosted by Supermetrics, learn how Manscaped uses analytics to transform feedback into cutting-edge products, from their iconic Lawnmower series to exciting new frontiers. We'll delve into the risk vs. reward of their edgy marketing strategies and how they leverage data to measure success and maximize impact.

Speakers:

• Lanny Chiu, VP of Analytics, Manscaped
• Cory Cinelli, Senior Business Analyst, Manscaped
• Jessica Gondolfo, Head of US Regional Marketing, Supermetrics

Here’s what you’ll learn:

• How Manscaped uses analytics to inform crucial choices and optimize marketing campaigns.

• How Manscaped A/B tests everything, to find what resonates with customers.

• Explore Manscaped's top-of-the-funnel approach to reach new audiences and expand retail partnerships.

• How Manscaped leverages customer feedback and data from Supermetrics to continuously improve products and experiences.

Whether you're a business leader, marketing professional, or simply curious about creating exceptional products, this episode is a must-listen!

In this episode, Jessica Gondolfo chats with Sean Whitmore, Director of Digital at SnapShot Interactive, about the ever-changing world of video marketing.

You’ll learn:

• How data influences creative decisions to ensure marketing strategies are effectively targeting the right audience.
• The shift towards short-form, engaging video content and its impact on marketing strategies.
• The trend of bold, unconventional marketing tactics to capture audience attention.
• Methods to measure the success of creative campaigns and adjust strategies based on performance data.
• How different channels are leveraged depending on the target audience and campaign goals.

Tune in to learn how to break down silos between data, creative, and digital for a more integrated approach to video marketing.

In this episode of The Marketing Intelligence Show by Supermetrics, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Ryan Hubbard, Business Intelligence Analyst at PlanetArt - a personalized gift store to celebrate life's important moments-

Together, they'll reveal how PlanetArt uses marketing mix modeling to optimize marketing spend and boost customer acquisition across various brands and platforms.

Discover how they use marketing mix modeling (MMM) to:

• Track multi-channel performance: How PlanetArt analyzes ad campaigns across Google Ads, social media, and even catalogs to understand customer journeys.
• Increase customer acquisition: How MMM helps PlanetArt target the right audiences and boost customer acquisition across various brands.
• Maximize ROI: How PlanetArt leverages data to optimize campaign allocation and get the most out of their marketing budget.
• Go beyond attribution: Understand the limitations of traditional attribution and see how MMM provides a more holistic view of marketing effectiveness.

Tune in for actionable tips to maximize your marketing efforts and gain a competitive edge!

In this episode of the Marketing Intelligence Show, Jessica Gondolfo chats with Trevor Irish, a digital marketing analyst at Vollrath, a leading B2B manufacturer of commercial cookware and equipment.

Trevor dives deep into the importance of competitive intelligence in today's digital marketing landscape and how it can supercharge your B2B marketing efforts. 

Learn how Vollrath uses Supermetrics to:

• Track competitor social media activity and engagement
• Analyze posting frequency and content strategy across different platforms
• Identify seasonal trends in competitor marketing efforts
• Build targeted reports for different departments within Vollrath

Tune in to learn how to stay ahead of the curve and dominate your competition!