The Marketing Intelligence Show

🎧 Why did SuperSummit 2024 score 4.6 stars? Get all our tips for building a leading marketing intelligence event. Join Jessica Gondolfo and Aleksander Cardwell from Supermetrics as they take you behind the scenes of SuperSummit, our biggest event of the year for marketing and analytics pros worldwide.

Discover product updates, unforgettable sessions, and audience moments that made this event a standout success. Whether you joined live or couldn’t make it, this episode highlights everything that made SuperSummit '24 unmissable.

You'll learn:

• Key insights from top sessions with industry experts like Google, TikTok, and McCann
• Supermetrics' product strategy updates and what they mean for the future of marketing intelligence
• The role of data storytelling and creative testing in modern marketing
• How to navigate customer engagement in a global, multi-channel event
• Practical tips for organizing and hosting engaging virtual events

Don't forget to check out the Supermetrics Community for on-demand content and join us in future events! https://community.supermetrics.com/p/supersummit 

In this episode of the Marketing Intelligence Show by Supermetrics, we dive deep into the world of Marketing Mix Modeling (MMM). Join host Daniel King as he chats with industry experts Matt Farrugia, Global Chief Customer Officer and Co-founder of Mutinex, and Kevin Alphonso, Senior Marketing Manager at Seek.

Discover what MMM is, why it's crucial for today's marketers, and how it can help businesses navigate complex marketing landscapes. Learn about the challenges businesses face and how MMM can provide solutions. Get insights into key metrics, implementation strategies, and the future of MMM.

Key topics covered:

• What is MMM and why is it important?
• Common challenges businesses face and how MMM can solve them
• Key metrics to focus on for MMM
• Implementation tips and learnings
• The future of MMM

Join us as we explore real-world examples, challenges, and best practices for implementing MMM in your organization.

In this episode of The Marketing Intelligence Show hosted by Supermetrics, learn how Manscaped uses analytics to transform feedback into cutting-edge products, from their iconic Lawnmower series to exciting new frontiers. We'll delve into the risk vs. reward of their edgy marketing strategies and how they leverage data to measure success and maximize impact.

Speakers:

• Lanny Chiu, VP of Analytics, Manscaped
• Cory Cinelli, Senior Business Analyst, Manscaped
• Jessica Gondolfo, Head of US Regional Marketing, Supermetrics

Here’s what you’ll learn:

• How Manscaped uses analytics to inform crucial choices and optimize marketing campaigns.

• How Manscaped A/B tests everything, to find what resonates with customers.

• Explore Manscaped's top-of-the-funnel approach to reach new audiences and expand retail partnerships.

• How Manscaped leverages customer feedback and data from Supermetrics to continuously improve products and experiences.

Whether you're a business leader, marketing professional, or simply curious about creating exceptional products, this episode is a must-listen!

In this episode, Jessica Gondolfo chats with Sean Whitmore, Director of Digital at SnapShot Interactive, about the ever-changing world of video marketing.

You’ll learn:

• How data influences creative decisions to ensure marketing strategies are effectively targeting the right audience.
• The shift towards short-form, engaging video content and its impact on marketing strategies.
• The trend of bold, unconventional marketing tactics to capture audience attention.
• Methods to measure the success of creative campaigns and adjust strategies based on performance data.
• How different channels are leveraged depending on the target audience and campaign goals.

Tune in to learn how to break down silos between data, creative, and digital for a more integrated approach to video marketing.

In this episode of The Marketing Intelligence Show by Supermetrics, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Ryan Hubbard, Business Intelligence Analyst at PlanetArt - a personalized gift store to celebrate life's important moments-

Together, they'll reveal how PlanetArt uses marketing mix modeling to optimize marketing spend and boost customer acquisition across various brands and platforms.

Discover how they use marketing mix modeling (MMM) to:

• Track multi-channel performance: How PlanetArt analyzes ad campaigns across Google Ads, social media, and even catalogs to understand customer journeys.
• Increase customer acquisition: How MMM helps PlanetArt target the right audiences and boost customer acquisition across various brands.
• Maximize ROI: How PlanetArt leverages data to optimize campaign allocation and get the most out of their marketing budget.
• Go beyond attribution: Understand the limitations of traditional attribution and see how MMM provides a more holistic view of marketing effectiveness.

Tune in for actionable tips to maximize your marketing efforts and gain a competitive edge!

In this episode of the Marketing Intelligence Show, Jessica Gondolfo chats with Trevor Irish, a digital marketing analyst at Vollrath, a leading B2B manufacturer of commercial cookware and equipment.

Trevor dives deep into the importance of competitive intelligence in today's digital marketing landscape and how it can supercharge your B2B marketing efforts. 

Learn how Vollrath uses Supermetrics to:

• Track competitor social media activity and engagement
• Analyze posting frequency and content strategy across different platforms
• Identify seasonal trends in competitor marketing efforts
• Build targeted reports for different departments within Vollrath

Tune in to learn how to stay ahead of the curve and dominate your competition!

In this episode of The Marketing Intelligence Show by Supermetrics, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Joe Mineo, the Associate Director of Ads and Analytics at Chatterblast.

Together, they'll reveal how to leverage data to navigate the evolving marketing landscape, with a focus on building brand awareness and fostering client trust.

Here's what you'll learn:

• Building brand awareness: Learn how to shift focus from conversions to building brand awareness, especially for younger audiences, with short-form content.

• Data-driven creatives: Discover how A/B testing unlocks messaging and visuals that resonate with your target audience.

• Secure data storage: Explore how Supermetrics and BigQuery can help you secure all your historic data (especially as API access changes).

• Empowering clients: Learn how to build client trust and avoid vendor lock-in with data access through Supermetrics.

Tune in to unlock the secrets to data-driven marketing success!

In this data-packed episode of The Marketing Intelligence Show, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Jay Sala, Founder and CEO, and Sanjay Mayar, VP of Growth, at Imajery. Together, they'll reveal how Imajery uses data to acquire clients and build trust across the entire customer journey.

Here's what you'll learn:

- How to leverage data to make smarter marketing decisions

- Why client alignment is key to successful campaigns

- The importance of clear & concise reporting

- How to use Supermetrics to streamline your marketing data

Tune in now!

In this episode of The Marketing Intelligence Show, Jessica Gondolfo chats with Zeke Camusio, founder and CEO of Data Speaks. Zeke breaks down the concept of impact-based attribution and explains how it can help you optimize your marketing budget and maximize return on investment (ROI).

In this episode, you'll learn:

• What impact-based attribution is and how it differs from traditional attribution models

• How Data Speaks uses machine learning to measure the true impact of marketing campaigns

• How to identify areas where you can be spending your marketing budget more efficiently

• How Data Speaks centralizes data using Supermetrics to acquire customers at scale.

• Tips for converting paid traffic into organic traffic

Tune in now!