Hardwired for Growth 2.0: Stop Guessing, Start Growing!

In this episode of The Corporate Escapee Podcast, Brett sits down with Matt Hobson-Rohrer, an early escapee who has been navigating the solo business world for over 13 years. Matt shares how a moment in a Shanghai hotel room made him realize he was missing too much of his daughter’s life—only to have corporate make the decision for him a year later with a layoff (and a farewell gift of pots and pans).

Matt walks us through his transition from a long corporate career in software partnerships to consulting, fractional work, and eventually launching his own digital twin and simulation business. He explains how he leveraged his high-value network to land his first clients, why fixed-price vs. hourly contracts matter, and how he structures his business today—with a team of experienced contractors running projects instead of full-time employees.

Throughout the conversation, Matt and Brett dig into the mindset shift required to go solo, the importance of lifelong learning, and why corporate escapees often undervalue their expertise when pricing their services. They also discuss how solo business models are evolving into ecosystems of independent professionals collaborating without the constraints of traditional employment.

If you’re considering your own escape, Matt’s story is a testament to how building relationships, embracing flexibility, and continually learning can create a sustainable and fulfilling post-corporate career.

🎧 Listen in to learn:

✅ Why your high-value network is your greatest asset when escaping corporate

✅ How Matt structured his business with independent contractors instead of full-time hires

✅ The biggest pricing mistake new escapees make (and how to avoid it)

✅ Why the future of work is shifting toward independent ecosystems

Connect with Matt:

Find him on LinkedIn: https://www.linkedin.com/in/hobsonrohrer/ or visit Roar Simulation to learn more about his work.

Takeaways

• Building a high-value network is crucial for success.
• It's important to coordinate career transitions with your partner.
• Having a plan for leaving corporate can save time and stress.
• Innovations in startups can lead to rapid growth and creativity.
• Networking at trade shows can significantly expand your connections.
• Transitioning to independence requires leveraging existing relationships.
• Mentorship is valuable at any stage of your career.
• Understanding your business model is key to success.
• Digital twins are the future of simulation in logistics.
• Embrace the freedom that comes with being your own boss. Running what-if scenarios provides insights and troubleshooting capabilities.
• A flexible business structure can accommodate various projects and partnerships.
• Understanding team members' values is crucial for work-life balance.
• High talent density leads to better problem anticipation and solutions.
• Experience allows for higher pricing strategies in consulting.
• Fixed price contracts can deliver high value but require careful bidding.
• Lifelong learning is essential for adapting to new challenges.
• Planning for a longer career involves thinking in smaller chunks.
• Teaching and community engagement are becoming important for escapees.
• Remote work allows for flexibility and maintaining productivity.

Chapters

00:00 From Corporate to Freedom: Matt's Journey

03:02 Navigating Corporate Life: Lessons Learned

06:12 Building a High-Value Network

09:12 Innovations in the Startup World

11:52 Transitioning to Independence

15:09 Leveraging Networks for Success

17:58 The Evolution of Matt's Business

21:01 Understanding Simulation and Digital Twins

23:21...

The corporate world is changing, and businesses are no longer defaulting to full-time employees. Instead, they’re building lean, high-performing teams using fractional talent. But what does that actually look like in practice?

In this episode of The Corporate Escapee Podcast, Brett sits down with Ran Harpaz, a former corporate executive turned startup founder, who shares why he built his entire company with independent professionals—and why more businesses are following this model.

Ran, whose background includes leadership roles at PayPal and McKinsey, explains why hiring solo professionals isn’t just about cost savings—it’s about culture, performance, and flexibility. He believes that the future of work is independent, and companies that embrace this shift will outperform those clinging to traditional employment models.

Ran also introduces Lettuce, one of the first platforms designed specifically for solo business owners, which simplifies the financial side of running an independent business—automating banking, payroll, taxes, and compliance so escapees can focus on what they do best.

 What You’ll Learn in This Episode:

✅ Why companies are ditching full-time hires in favor of independent professionals

✅ How the “Ocean’s 11” model is replacing outdated corporate team structures

✅ What business owners actually look for when hiring escapees

✅ The key to landing solo work: focusing on your Zone of Genius

✅ How the shift toward high-talent-density teams gives solos a competitive edge

✅ Why Lettuce is making it easier than ever to run a solo business

✅ Insights into the upcoming Solo Summit (Feb 26-27, 2025 Link Below)

If you’re still wondering whether escaping corporate is a smart, sustainable move, this episode paints a clear picture of where work is heading—and how you can be part of it.

Links

Free Virtual Solo Summit Registration: https://tinyurl.com/escapeesolo 

Ran Harpaz LinkedIn: https://www.linkedin.com/in/ranharpaz/

Lettuce.co: https://hubs.ly/Q02XnWz00

🎧 Listen now and position yourself for success in the future of business!

Chapters 

00:00 The Journey of a Corporate Escapee

03:03 The Rise of Fractional Leadership

06:08 Building a Company with Fractional Talent

08:56 The Culture of Flexibility and Commitment

12:10 Maximizing Talent Density in Organizations

14:59 The Importance of Finding Your Zone of Genius

18:01 Shifting Mindsets: From Employee to Business Owner

23:35 Building Intellectual Property as a Solo Expert

25:23 Navigating the Transition to Fractional Work

26:59 Identifying Talent and Skill Sets in Fractional Roles

29:14 The Importance of Agility in Business

31:25 The Rise of Freelancing and Independent Work

34:25 Introducing Lettuce: A Solution for Solopreneurs

41:20 The First Annual Solo Summit: What to Expect

In this conversation, Brett Trainor and John Arms discuss the evolving landscape of fractional leadership, exploring its growth, the macro and micro reasons behind this shift, and how individuals can position themselves effectively in this space. They delve into the changing dynamics of corporate work, the demand for fractional talent, and the importance of empathy and networking in securing opportunities. The discussion emphasizes the need for a mindset shift from traditional employment models to embracing fractional roles as a viable and fulfilling career path. In this conversation, Brett Trainor discusses the transition from a corporate mindset to a more passion-driven approach in the fractional work landscape. He emphasizes the importance of finding what you love, taking action, and being proactive in client acquisition. The discussion also covers the differences between fractional and project work, effective client communication, and strategies for pricing services. Throughout, Trainor encourages listeners to embrace their unique skills and experiences, and to approach their careers with confidence and intention.

Takeaways

• Fractional leadership is rapidly growing, with a CAGR of 642%.
• The pandemic has accelerated the shift towards remote work and fractional roles.
• Full-time employment is often not truly full-time; it's about time spent, not productivity.
• Many corporate environments are unhealthy, leading to a rise in fractional work.
• Businesses are looking for pain relief and problem-solving, not just job descriptions.
• Networking and making genuine connections are crucial for securing fractional roles.
• Empathy plays a key role in understanding client needs and building relationships.
• The middle market is the primary sector hiring fractional talent.
• Positioning oneself as a problem solver is essential in the fractional space.
• Starting as a fractional professional requires a mindset shift and self-awareness. It's not about a resume; it's about passion.
• Don't overthink; just start doing something.
• Follow your curiosities to find success.
• Your value comes from your wisdom and experience.
• Proactivity is key in the fractional work space.
• Listening to clients is crucial for understanding their needs.
• Fractional work is about ongoing relationships, not just projects.
• Be clear and intentional in your pricing structure.
• Confidence in your new role is essential for success.
• Embrace the freedom that comes with fractional work.

In this episode of The Corporate Escapee Podcast, Brett welcomes Denise Murtha Bachmann, a former corporate sales professional who reinvented herself as a consultant, coach, and fractional sales leader. Denise shares her journey of leaving a 30-year corporate career—one she once considered “family”—after an unexpected layoff. She opens up about the challenges of identity loss, mental health struggles, and the self-discovery that ultimately led her to build a business that aligns with her expertise and passion for AI in sales.

Denise and Brett discuss:

✅ The emotional impact of leaving corporate and why many professionals struggle with the transition

✅ How AI is transforming sales—but why the human connection remains critical

✅ The importance of adapting and pivoting as a solopreneur

✅ Finding your first clients and learning to charge what you’re worth

✅ Managing time, priorities, and overcoming the guilt of working ‘too much’ or ‘too little’

Denise also shares her Life Bucket strategy to help balance work, family, and personal growth while building a business. If you’re on the fence about leaving corporate or struggling to find your path post-corporate, this conversation is packed with wisdom, practical takeaways, and inspiration.

📌 Connect with Denise on LinkedIn: linkedin.com/in/denisemurtha

Takeaways

• Denise spent over 30 years in corporate sales, primarily in software and AI.
• Her layoff in 2022 was a pivotal moment that led to her entrepreneurial journey.
• She emphasizes the importance of human connection in the sales process.
• Denise's initial business focus was on leveraging AI in sales.
• She faced personal struggles, including grief and health issues, after her layoff.
• Denise recognized a gap in how sales teams were adapting to new technologies.
• She pivoted her business model to focus on coaching and consulting.
• The journey of healing was intertwined with her entrepreneurial path.
• Denise's guilt stemmed from balancing work and family life.
• She learned to navigate the challenges of being a business owner while raising children. Creating content pillars can help in organizing life priorities.
• Life buckets allow for better time management and focus.
• Early sales efforts often come from personal networks.
• Valuing oneself is crucial in client relationships.
• Beta clients can help in understanding market value.
• Embracing experimentation leads to growth and new opportunities.
• AI will play a significant role in future business landscapes.
• Human connection remains essential despite technological advancements.
• Self-care and emotional healing are vital for success.
• Adaptability is key in entrepreneurship and personal growth.

Chapters

00:00 Introduction to Denise's Journey

01:17 Corporate Background and Transition to Entrepreneurship

04:37 The Impact of Layoff and Personal Struggles

08:14 Recognizing the Gap in Sales and AI

12:56 Initial Business Ventures and Pivots

15:40 Navigating Guilt and Work-Life Balance

19:25 Finding Focus and Harmonizing Life's Demands

20:37 Creating Life Buckets for Balance

22:27 Navigating Early Sales and Client Acquisition

28:04 Embracing Experimentation and Intuition

33:07 The Future of AI and Human Connection

37:48 Words of Wisdom for Aspiring Entrepreneurs

In this episode of The Corporate Escapee Podcast, host Brett Trainor sits down with Tom Clement, a GenXer who shares his unconventional journey from a blue-collar upbringing to running a motorcycle dealership, transitioning into academics, and ultimately finding fulfillment teaching incarcerated individuals in Arizona.

Tom opens up about:

• The challenges of starting and selling a seasonal business

• The importance of networking and financial planning for freedom

• Lessons from teaching entrepreneurial finance and his detour into academia

• The transformative impact of aligning work with personal values

• How the trades and unconventional career paths offer freedom and fulfillment

They also dive into the broader shifts in the workforce, the rise of solopreneurship, and why GenX is uniquely positioned to lead this movement. Tom shares practical advice for those considering an escape from corporate life, including the importance of planning, budgeting, and imagining a life beyond the cubicle.

Whether you’re dreaming of breaking free or already navigating life post-corporate, this conversation will inspire you to rethink success, happiness, and the possibilities for your future.

Tom Clement LinkedIn: https://www.linkedin.com/in/tom-clement-ph-d-4261ba19/ 

Takeaways

• Tom's journey reflects the challenges and opportunities faced by Gen Xers.
• Networking is crucial for career transitions and opportunities.
• Teaching incarcerated individuals has brought Tom immense fulfillment.
• Work-life balance is more important than monetary gain.
• Financial awareness can empower individuals to make life choices.
• Multiple revenue streams can provide financial security and freedom.
• The trades are experiencing a resurgence due to a lack of skilled workers.
• Creativity and imagination are often stifled in corporate environments.
• It's essential to envision a life beyond the corporate structure.
• Reclaiming one's life involves recognizing and nurturing personal passions. Freedom to choose your path is essential.
• You don't need many clients to be successful.
• Companies fear personal branding of employees.
• Resentment grows when employees are forced back to the office.
• Academics and corporations have different approaches to personal branding.
• Disloyalty is a two-way street between employers and employees.
• Millennials are questioning traditional career paths.
• The workforce is shifting towards solo businesses.
• Planning for career changes is crucial.
• Networking should be a continuous effort, not just in times of need.

Chapters

00:00 Introduction to Tom's Journey

01:45 From Business Owner to Educator

07:18 Transitioning to Teaching Incarcerated Individuals

10:16 Finding Work-Life Balance in Academia

12:44 The Shift to Remote Work and Freedom

16:35 Budgeting and Financial Awareness

19:11 Exploring Multiple Revenue Streams

22:54 The Value of Trades and Creativity

25:12 Reclaiming Creativity and Imagination

25:54 The Shift in Work Dynamics

34:06 Navigating Career Fulfillment

41:56 Building Relationships and Networking

Hey everyone, welcome back to The Corporate Escapee podcast! Today’s episode is a special one. I recently had the pleasure of joining Sabrina Romanov on her podcast, where we had an incredible conversation about escaping corporate life, finding freedom, and leveraging tools like AI to build a solo business. Sabrina was kind enough to let me share this conversation with you, and I’m excited for you to hear it

Sabrina's Links:

• https://www.youtube.com/watch?v=2Jf1aa6-w6g
• https://www.youtube.com/playlist?list=PLy9mLEnHHo4UqTYr50vaq2A7L48rJwAwT

Takeaways

• Brett's mission evolved from making money to finding balance.
• AI can significantly enhance business efficiency for solo entrepreneurs.
• There are various paths to escape corporate life, including consulting and fractional leadership.
• Many people have misconceptions about what it means to escape corporate life.
• Building a supportive community is crucial for those transitioning out of corporate.
• Generational differences impact how individuals view corporate work and escape.
• It's important to take the first step and not wait for everything to be perfect.
• Networking and referrals are key to finding clients as a solo entrepreneur.
• You can monetize your corporate experience in various ways.
• Education and community support can help shorten the learning curve for escapees.

Sound Bites

• "How do I get my health back?"
• "TikTok fundamentally changed my life."
• "Time is actually the most important thing."
• "You can be fractional without being full-time."
• "You don't have to have a huge marketing budget."
• "Educate yourself, right?"

Chapters

00:00 The Journey of Corporate Escape

02:53 Finding Balance: Time vs. Money

05:47 Leveraging AI for Business Efficiency

09:02 Paths to Freedom: Consulting and Fractional Leadership

12:09 Common Misconceptions and Mistakes in Escapism

14:5 6Building a Supportive Community

18:11 Generational Perspectives on Corporate Life

21:08 Final Thoughts and Resources for Aspiring Escapees

Welcome back to The Corporate Escapee podcast. I’m thrilled to bring you something a little different today. Recently, I had the privilege of being a guest on the What’s Next GenX podcast with Nicole and Anne Marie. These two are all about helping Gen Xers like us figure out what’s next in our careers and lives.

In this episode, we dove deep into the journey of leaving corporate life and building a career on your own terms. We talked about the tipping point that led me to escape corporate, how I discovered there are countless ways to monetize your experience, and the surprising role TikTok played in growing my mission to help 100,000 Gen Xers find freedom. We even touched on how small businesses and solo entrepreneurs can thrive in today’s world, leveraging their skills and embracing the new opportunities AI brings.

What’s Next GenX podcast: https://www.whatsnextgenx.com/podcast

Takeaways

• Brett Trainor is on a mission to help 100,000 Gen Xers escape corporate life.
• The transition from corporate to solo work can be liberating and fulfilling.
• TikTok has become a powerful platform for connecting with Gen X professionals.
• Many Gen Xers feel trapped in the corporate ladder and seek alternatives.
• The importance of community support in navigating career transitions.
• Fear of leaving corporate jobs often holds people back from pursuing their passions.
• Entrepreneurship allows for a more flexible and purpose-driven life.
• Collaboration among Gen Xers can lead to greater opportunities.
• The corporate world often stifles creativity and personal growth.
• Designing a life that fits personal values is possible outside of corporate structures. Multiple income streams are essential for financial stability.
• Small businesses often need foundational help rather than advanced solutions.
• AI presents both challenges and opportunities for small businesses.
• Gen X professionals have valuable experience to offer in consulting roles.
• It's important to focus on the problems you can solve for clients.
• Overthinking can hinder progress; taking action is crucial.
• Understanding what you truly want from your career is vital.
• Networking and giving back can help build confidence and connections.
• Testing ideas while still in corporate can ease the transition.
• Structure and routine are important for managing a freelance career.

Sound Bites

• "I'm on a mission to help GenXers."
• "I realized I don't want to climb anymore."
• "It's not as scary as it looks."
• "Multiple revenue streams are the key."
• "Done is better than perfect."
• "What do I want to work?"
• "It's not you, it's me."
• "You can test it without going all in."
• "Your future is yours to create."

Chapters

00:00 Introduction to the Escape from Corporate Life

03:10 Brett's Journey: From Corporate to Consulting

05:52 The Power of TikTok: Connecting with Gen X

09:09 Redefining Success: Beyond the Corporate Ladder

11:52 The Surprising Freedom of Entrepreneurship

15:04 Overcoming Fear: The Transition from Corporate to Solo Work

18:10 Building a Community: Supporting Each Other in Transition

21:03 Collaborative Opportunities: The New Way Forward

22:47 Exploring Multiple Income Streams

29:18 Identifying Problems to Solve

34:20 Testing the Waters Before Transition

36:58 Embracing Change and Future Opportunities

In this episode of the Corporate Escape-y Podcast, Thom shares his unique journey from being a pastor for 19 years to becoming a successful entrepreneur and StoryBrand coach. He discusses the challenges he faced during his transition, including imposter syndrome and the importance of building a network based on trust. 

In this conversation, Thom and Brett discuss the importance of growth strategies for small businesses, emphasizing the role of networking and the concept of source networking. Thom shares his approach to building a client base through strategic introductions and the significance of investing in oneself as a solopreneur. 

The discussion highlights the need for efficiency in networking and the evolution of business strategies over time.

Key insights include:

• The importance of starting with those who already trust you when building a business.
• How to reframe networking into “source networking” by trading high-quality introductions with a curated group of peers.
• The value of flexibility and adaptability in aligning services with client needs, especially as a solopreneur.
• Why investing in yourself and finding the right support can accelerate success.

Thom’s practical advice and actionable strategies are a must-hear for anyone considering leaving corporate life or seeking to optimize their networking approach. Whether you’re just starting out or looking to refine your solo business model, this episode is packed with inspiration and tips to help you succeed.

Takeaways

• Thom transitioned from a 19-year career as a pastor to entrepreneurship.
• He faced significant imposter syndrome when starting his business.
• Building a network of trust was crucial for his early success.
• Flexibility in service offerings can lead to unexpected opportunities.
• Effective communication is key to connecting with clients.
• Clients care more about results than titles or certifications.
• Adjusting messages to fit client needs is essential for success.
• Thom's first contracts were largely based on sympathy from his network.
• A client-centric approach is more effective than a one-size-fits-all strategy.
• Understanding the client's perspective on revenue is vital. Position yourself as a fractional chief growth officer.
• Networking should be approached with intention and strategy.
• Source networking is more effective than traditional networking.
• Control introductions to ensure quality connections.
• Investing in yourself is crucial for success.
• A full pipeline comes from warm introductions.
• Consistency in chosen marketing strategies is key.
• Avoid cold outreach; focus on relational connections.
• Your unique selling proposition is you and your chemistry.
• Business strategies should evolve over time.

Chapters

00:00 Thom's Unique Escape Journey

02:56 Transitioning from Ministry to Business

05:47 Navigating Imposter Syndrome and Early Success

08:58 Building a Network and Gaining Trust

12:07 Adapting Services to Client Needs

14:57 The Importance of Communication in Business

17:51 Flexibility in Business Offerings

21:00 Client-Centric Approach Over Titles

23:37 Positioning for Growth

24:45 The Power of Networking

25:52 Source Networking Explained

29:46 The Importance of Introductions

32:40 Building a Full Pipeline

35:48 Investing in Yourself

Welcome back to The Corporate Escapee Podcast! In today’s episode, I’m thrilled to chat with Heather McLean, a recent escapee who left behind a high-powered corporate role leading a 400-person software development team to co-found her own tech-focused business alongside her husband.

Heather shares her journey from back-to-back corporate meetings and burnout to building a company that’s already making waves in AI and emerging technologies. We’ll talk about the leap of faith she took, how leveraging her network got her first clients, and what it’s like to run a business as a couple. Plus, we dive into why AI is the next big wave for escapees and how Gen Xers can get ahead of it.

Whether you’re dreaming of your own escape or looking for inspiration to take your business to the next level, this episode is packed with insights, lessons, and actionable advice. Let’s get into it!

Contact Information

• Website: mcleanforrester.com
• LinkedIn: https://www.linkedin.com/in/heather-mclean1/ 

Takeaways

• Heather transitioned from a corporate job to entrepreneurship just over a year ago.
• She leveraged her extensive network to find her first customers.
• The couple's shared passion for their business has strengthened their relationship.
• They are focusing on AI and emerging technology in their business.
• Heather's corporate experience prepared her for pricing and contract negotiations.
• The couple plans to hire employees to grow their business further.
• They initially pursued government contracts but found more success in the commercial space.
• Heather's husband brings valuable expertise in data and IT strategy to the business.
• They have a strong team dynamic due to their previous working relationships.
• The couple enjoys discussing business during their personal time, enhancing both work and life. Passion is essential for building a successful business.
• Seeking a coach can accelerate personal growth and development.
• Investing in personal branding is crucial for attracting clients.
• Starting a podcast can be a valuable way to share knowledge and connect with an audience.
• AI is a transformative force that businesses need to embrace.
• Understanding data management is key to leveraging AI effectively.
• Continuous learning is vital in adapting to new technologies.
• Modern business structures should prioritize customer experience over traditional silos.
• Entrepreneurs should not be afraid to innovate and try new approaches.
• Work-life balance improves significantly after leaving corporate jobs.

Sound Bites

• "We just need to do this ourselves."
• "Leverage your network."
• "We have all the context."
• "I wish I had done that sooner."
• "This is going to be the wave."
• "You can do this. You can do this."

Chapters

00:00 The Journey of Escape: Heather's Transition from Corporate to Entrepreneurship

03:02 Building a Business Together: The Power of Partnership

06:02 Leveraging Networks: The Key to Finding First Customers

09:09 Navigating Pricing and Business Structure

11:58 Combining Forces: Heather and Her Husband's Collaborative Efforts

14:59 Passion-Driven Success: The Importance of Love for the Work

16:37 The Importance of Passion in Business

17:18 Reflecting on the Transition from Corporate to Entrepreneurship

18:32 Building a Personal Brand and Seeking Guidance

19:27 Launching the...