B2B Marketing Podcast

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B2B Marketing Podcast is the essential resource for B2B marketers.

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Latest Episodes

Episode 180: How to take on an agile approach in the new digital marketing era with FunnelFuel

Episode 180: How to take on an agile approach in the new digital marketing era with FunnelFuel

In this week’s episode of the B2B Marketing Podcast, we spoke to Paul Collier, CMO, FunnelFuel to discuss the current digital advertising landscape in 2025. Last year, we reflected on the demise of third-party cookies in bespoke research with FunnelFuel, and this year, we’re looking beyond cookies and addressing tangible solutions for marketers. We discuss everything from IP targeting and curation platforms to contextual advertising and much more. Plus, if you want to find out the mindset marketers should be having when it comes to privacy regulations, this episode is unmissable. To see all the insights we discovered last year, check out our report here: https://www.b2bmarketing.net/reports/future-ready-how-to-adapt-to-fading-cookies/
Episode 179: The secrets to becoming B2B marketer of the year, with Matt Allen

Episode 179: The secrets to becoming B2B marketer of the year, with Matt Allen

In this episode of The B2B Marketing Podcast, David Rowlands catches up with Matt Allen, Director of Business Development & Marketing at real estate adviser Bidwells. In November 2024, Matt was awarded Marketer of the Year at our annual B2B Marketing Awards for his outstanding work at Bidwells, which put the company at the heart of a £60 billion opportunity for the economy. In this episode, David and Matt talk through Matt’s approach to B2B marketing, the specifics of the aforementioned initiative, and why great commercial marketers think about the business first, and marketing second. If you’re interested in learning how to become a commercial marketer just like Matt, check out how our marketing community, Propolis, can help you achieve just that, by learning more here: https://www.b2bmarketing.net/propolis/commercial-marketer-strategy-pack-access/
Episode 177: Who Won Big At The B2B Marketing Awards? We Did A Deep Dive

Episode 177: Who Won Big At The B2B Marketing Awards? We Did A Deep Dive

In this week’s exciting episode of the B2B Marketing Podcast, we broke down the B2B Marketing Award winners with a lovely lineup of guests including Jason Talbot, Managing Director, The Croc, Colin Wheeler, Managing Director, Survey Solutions, Paul Collier, Fractional CMO, FunnelFuel and lastly Rich Watts, Board Member & Co-Founder, SiteBox. We sat down to discuss all the highlights from ‘Best use of customer insight’ to ‘B2B marketer of the year’ and ‘B2B marketing team of the year’. Plus, they share some of their favorite moments from the evening as well as what the winners say about the industry today. If that wasn’t enough, you can check out our B2B Marketing Awards Winners Report 2024 to find out more about the Gold, Silver and Bronze winners. This episode is sponsored by FunnelFuel, The Croc, SiteBox, and Survey Solutions. Want to make sure you're the first to know when 2025 entries open? Register your interest in entering the B2B Marketing Awards 2025 here: https://survey.sogolytics.com/r/m2CRKK
Episode 178: Lessons for launching a successful global B2B brand campaign with Radish

Episode 178: Lessons for launching a successful global B2B brand campaign with Radish

In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke with the Radish team about some of the global brand campaigns they’ve achieved. From the key to gaining C-suite buy-in on a global scale to their brilliant KellyOCG ‘No Fluff’ campaign, this episode is jam-packed with insights from Head of Strategy, Chris Willocks, Radish and Renaye Edwards, Co-founder and MD, Radish. If that wasn’t enough, they also share some advice on how to keep your stakeholders aligned when operating in different regions across the globe.
Episode 176: We asked AI to evaluate award-worthy ABM campaigns — Here's what happened

Episode 176: We asked AI to evaluate award-worthy ABM campaigns — Here's what happened

In this week’s episode of the B2B Marketing Podcast, David Rowlands, Head of Product, B2B Marketing, spoke with Robert Norum, ABM & Demand Strategy Expert, Propolis, to talk about some ABM trends and patterns this year. And with our 2024 B2B Marketing Awards on the horizon, we fed every submission for our ‘Best use of ABM’ category through secure AI technology. And the results? Robert and Dave discuss everything from why thought leadership and ABM go hand-in-hand to whether or not intent data is a must-have in your ABM programs. Plus - are digital transformation, sustainability the future of ABM? The duo reveal all in this week’s episode. The two also talk about the most-used types of ABM and incorporate Robert’s ABM models into the conversation, which if you’re feeling especially inspired after this episode, we recommend checking them out: https://www.b2bmarketing.net/reports/how-to-develop-a-scalable-1many-abm-strategy/ https://www.b2bmarketing.net/reports/master-11-account-based-marketing/ https://www.b2bmarketing.net/reports/unlock-1few-abm-success-through-proven-strategy/
Episode 175: Pipeline to paycheck: Overcoming B2B marketing recruitment challenges

Episode 175: Pipeline to paycheck: Overcoming B2B marketing recruitment challenges

In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing, spoke with a handful of marketing leaders about the challenges with both recruitment and retention in B2B marketing. This episode in association with Hello Kindred features Sarah Thomas, Group Chief Marketing Officer, EVP, Capgemini; Roland Glass, Chief Commercial Officer, Hello Kindred; and Nick Burbidge, Managing Director, 368. They delve into everything from the challenges that exist in the B2B industry to how to encourage your employees’ growth and traits to look for in potential candidates. In addition, the trio also cite some excellent examples from their own leadership experiences including one top tip for refueling on your creativity.
Episode 174: Leading a B2B marketing transformation, with Pearson’s Rachel Exton

Episode 174: Leading a B2B marketing transformation, with Pearson’s Rachel Exton

In this episode of The B2B Marketing Podcast, David Rowlands caught up with Rachel Exton, VP of Global Marketing at Pearson English Language Learning. Rachel chats through the recent transformation she led within the marketing organisation, explaining the steps she went through, as well the core things all B2B marketers should keep in mind.
Episode 173: Striking an emotional chord: Inside an award-winning campaign, with Park & Battery

Episode 173: Striking an emotional chord: Inside an award-winning campaign, with Park & Battery

In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing, spoke with Michael Ruby and Greg Cavaluzzo from Park & Battery to discuss their Gold win at the 2024 B2B Marketing Elevation Awards for ‘Best use of content’. The trio discuss everything from how music therapy can impact one’s mental health to how they were able to obtain significant media placements pro bono and much more. And if that wasn’t enough, Michael and Greg share the key learnings from the campaign and some advice for those entering award season. Speaking of awards, the B2B Marketing Awards is fast approaching - if you’d like to attend, feel free to check out our website and enquire for more details: https://events.b2bmarketing.net/b2bawards/ceremonyandtables
Episode 172: How Trilliad is pioneering a new generation of revenue services companies

Episode 172: How Trilliad is pioneering a new generation of revenue services companies

How do you build a B2B growth services business from scratch? That was the key question that we wanted to ask Craig Dempster, the founding CEO of Trilliad, which has announced its arrival with a clutch of acquisitions (including 2023 Global B2B Agency of the Year Just Global) and the promise of more to follow. We interviewed Craig for the latest episode of the B2B Marketing Podcast, where we discussed the significance of Trilliad’s strategy to build a services business that could deliver against the entire B2B growth agenda – meaning encompassing services for sales and customer success as well as marketing. We also asked him about what tempted him back out of retirement following the sale of Merkle, where he had been CEO, as well as the secret to a great acquisition.

Bio of B2B Marketing Podcast

B2B Marketing Podcast, is the go-to resource for B2B marketers looking to stay ahead of the curve. Hosted by industry experts and thought leaders, this podcast provides essential insights, strategies, and tactics to excel in the dynamic world of B2B marketing.

Each episode features in-depth discussions and interviews with top marketing professionals, covering a wide range of topics that are vital to B2B marketers. From demand generation and content marketing to account-based marketing and sales enablement, the B2B Marketing Podcast offers valuable insights and practical advice to help marketers drive success in their organizations.

Listeners can expect to gain valuable knowledge from real-world case studies, best practices, and innovative approaches that have proven effective in the B2B marketing space.

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