Entrepreneur's Enigma

Anika Jackson strives to create ecosystems where technology, education, and philanthropy converge to address global challenges and empower individuals to realize their full potential as catalysts for change. At USC's Annenberg School, she shapes the next generation of communicators and utilizes her extensive background in public relations, digital media, and strategic communications as a part-time faculty member for the MS in Digital Media Management program and co-host for the Mediascape: Insights from Digital Changemakers podcast. Her Your Brand Amplified® business podcast, launched in 2020, ranks in the top 1.5% globally on ListenNotes. Anika utilizes her passion to drive charitable initiatives and servant leader-driven community impact as Philanthropy Manager at the ICL Foundation. Anika’s industry leadership includes roles on UC Santa Barbara's Women in Leadership advisory board, Intuit's Small Business Council and as a strategic advisor for multiple AI-driven startups. She contributes her knowledge and thought leadership to various local, national, and global nonprofit organizations. Currently pursuing an MBA at Villanova School of Business, Anika is specializing in AI/ML and Marketing. As part of her commitment to personal development, she is training with Allan Knight to master-certify in the Zen Activation Program. In her spare time, she loves cooking and baking, traveling, art and theatre, and shepherding her 16-year-old daughter through her driver’s permit and a plethora of college tours. Key Moments 04:43 Multicultural Journey: Education and Family 07:29 "Dancing Without Drinking" 12:44 Podcasting for Entrepreneurs Course 14:49 Rebranding to "Zen Power" Podcast 17:28 Holistic Development and Leadership Focus 22:32 Branding & Marketing Consultations Find Anika Online https://www.linkedin.com/in/anikajackson/ https://www.yourbrandamplified.com If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show. iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://indieweb.social/@phillycodehound Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Larry Easto has delivered professional services for more than forty years, serving clients as a lawyer, consultant, and coach. Despite the apparent differences in these roles, his approach was more facilitative than authoritative. Instead of telling clients what actions they should or shouldn’t be taking, Larry helped them understand their current situation in order to make the most appropriate decisions to achieve their desired results. As part of this decision-making, careful consideration was given to potential opportunities and threats associated with each option. At the end of every decision-making process, it was the client’s decision—not Larry’s direction—as to the appropriate action to be taken. Like many professionals, Larry struggled with marketing professional services. He freely admits that whatever professional services he delivered were done by choice, whereas whatever marketing was done, was done by necessity. Also like many professionals he would rather serve existing clients than look for new ones. After trying a business school type introductory marketing course, he recognized that conventional marketing theory has little relevance for marketing professional services. A strong advocate of experience being the best teacher, Larry rounded out his marketing education by learning what successful professionals did to generate more new business and then modified these best practices into his own approach to generating new business. As passionate about helping others learn as he is about his own lifelong learning activities, it was not in the least surprising that Larry would be sharing his lessons learned with others. From his first book in 1993 until the present time, he has written and published about thirty hard copy books, short eBooks, and video courses. Consistent with the approach of learning from the experience of others, this instructional content is experiential in its approach. Instead of being subjected to traditional pedagogical “shoulds” and “oughts” users learn from the experience of others; readers and viewers are guided through the process of applying what they have learned from the content to their own circumstances. As was the case with his delivery of services, Larry’s approach to helping others learn is more facilitative than instructional and directive. Key Moments [04:12] Business and personal planning intertwined journey. [10:37] Daily exercise kept my energy levels high. [14:44] Ideal clients must align with personal brand. [18:04] Stranger gifted me an origami bird. Find Larry Online https://larryeasto.com/ https://www.linkedin.com/in/larryeasto/ If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show. iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://indieweb.social/@phillycodehound Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Nick Bennett is the Co-Founder of TACK, a media network and go-to-market firm helping businesses convert demand into revenue through their People-first GTM model. With over a decade of experience in the B2B tech industry, Nick specializes in crafting innovative go-to-market strategies. He is a leading advocate for leveraging the creator economy in B2B marketing to drive meaningful connections and growth. Nick regularly shares insights to help businesses successfully integrate influencer marketing into their strategies. His book, B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing, aims to guide B2B businesses in developing impactful influencer partnerships. Key Moments [06:13] Rebranding; focus: media, community, after December 10. [07:49] Running community: engaging, challenging, fosters active participation. [12:00] Loved your book's actionable insights, thanks, Nick! [15:59] Success through strategic connections and consistent content. [17:05] Concern about no deals and financial security. [20:02] Laptops enable mobile work; book available everywhere. [23:52] Review and explore more marketing podcasts. Find Nick Online https://www.koganpage.com/marketing-communications/b2b-influencer-marketing-9781398615281 https://www.tackgtm.com/tack-insider If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show. iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://indieweb.social/@phillycodehound Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Mariya Delano is the founder and CEO of Kalyna Marketing, a marketing agency that helps B2B brands earn trust and drive growth with high-end organic growth and content services.  Beyond client work, Mariya is a contributor to Search Engine Land and writes a newsletter titled Attention Deficit Marketing Disorder (ADMD). She’s originally from Zhytomyr, Ukraine and currently lives in New York City. Key Moments 06:37 Tried freelancing while awaiting green card processing. 09:53 Lawyer helped create unique, meaningful business name. 13:15 Flexible schedule allows spontaneous New York exploring. 15:18 PTSD deeply affects her daily interactions. 16:57 Knowledge enables informed decision-making and action. Find Mariya Online https://kalynamarketing.com/ https://www.admdnewsletter.com/ https://www.linkedin.com/in/ria-delano/ If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show. GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://socl.bz/@seth Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Susan Caso, MA, LPC, helps people find the feeling of connectedness that creates heartfelt interactions. She is the author of, The Parent-Teen Connection: How to Build Lifelong Family Relationships, endorsed by Children's Hospital Colorado and Crisis Text Line. She is a therapist and speaker with over twenty years in clinical practice. Susan helps parents, teens, couples, and families create emotional safety to build stronger relationships. As a mom of three amazing humans, she knows it’s all about being connected. Susan dedicates herself to eliminating the stigma around mental health. She is a Board Member and the Mental Health Director of The Liv Project. Susan consulted as Technical and Strategic Advisor on the film My Sister Liv, created by a Grammy-Award- winning director and producer team. Susan contributed as a Board Member of Rise Against Suicide for over three years. Susan imagines new tools, models, and resources to help people engage in open-hearted conversations. Susan’s work has been featured in media outlets such as Mother.ly, Wait Until 8th, and The Hollywood Reporter. Before opening Boulder Family Counseling in 2008, Susan counseled at-risk teens and adults at Catholic Charities Home-Based and Outpatient Counseling Departments and worked at a crisis and stabilization center for adolescent girls. Susan holds a Master’s Degree in Counseling Psychology and Counselor Education from the University of Colorado and undergraduate degrees in Psychology and Human Development from the University of Kansas. She studied Dr. Bruce Perry’s PhD. Neurosequential Model of Therapeutics and is trained in Emotionally Focused Therapy (EFT), developed by Dr. Sue Johnson and Les Greenberg. Susan specializes in adolescent issues, relationship issues (including communication and family conflict), anxiety, depression, suicidality, and bipolar disorder. Susan helps people create more meaningful connections in an often disconnected world. Learn more at SusanCaso.com. Key Moments 06:49 Creating teen safety and connection through sessions. 07:16 Books and podcasts effectively reach audiences worldwide. 11:22 Have you always been an independent entrepreneur? 15:49 Flexible work arrangements depend on understanding bosses. 17:56 Good kid with 700 YouTube subscribers, Roblox. 20:59 Discussing life's end shouldn't be taboo. 25:08 Nostalgia for easier toddler years, challenging teenagers. 26:45 Anxiety affects self-esteem and speaking confidence. Find Susan Online https://susancaso.com https://a.co/d/fxhM0PI If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show. GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://socl.bz/@seth Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Christian Espinosa, founder and CEO of Blue Goat Cyber, is a leading medical device cybersecurity expert, driving advancements prioritizing patient safety and data integrity. His proactive and innovative approach defines his work. As the author of "The Smartest Person in the Room" and "The In-Between: Life in the Micro," Christian shares his journey from competitive to compassionate leadership. An avid adventurer, he enjoys extreme sports, heavy metal music, and spicy foods. His achievements as a certified skydiver, PADI divemaster, and Ironman triathlete underscore his commitment to personal growth and transformative leadership. Key Moments [07:14] Medical device cybersecurity is vital and rewarding. [10:01] Quarrel with CEO led to new career. [12:08] Sales and medical device safety concerns. [16:36] Denali seen as more challenging than Everest. Find Christian Online https://www.linkedin.com/in/christianespinosa/ https://x.com/Ironracer https://www.instagram.com/christian.espinosa.official/ https://www.facebook.com/christian.espinosa.official https://bluegoatcyber.com/ https://christianespinosa.com/ If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show. GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://socl.bz/@seth Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Danielle Fette: Co-Founder and President at FetTech, LLC Danielle Fette is a visionary pioneer in regenerative medicine with over 25 years of experience in the medical device industry. As Co-Founder of FetTech, LLC, she built the company to accelerate the development of breakthrough healthcare solutions, ensuring patients receive better treatments faster. Danielle’s career has been shaped by her work with leading medical device companies, where she recognized a pressing need for innovation and speed in delivering life-changing products. Drawing on her background in Nursing, Biology, and Chemistry, she co-founded FetTech to push the boundaries of regenerative medicine and improve patient outcomes. FetTech has forged powerful partnerships with Wake Forest, the regenerative medicine hub of the U.S., collaborated with the government on projects to advance the field, and worked with top physicians across the country to develop cutting-edge products and medical devices. These partnerships reflect Danielle’s commitment to providing patients with the most advanced treatments available, helping them recover faster and feel better. Passionate about educating others on regenerative medicine, Danielle emphasizes transparency and natural healing. She believes in empowering patients to heal naturally without simply using a Band-Aid solution on diseases and illnesses, enabling them to feel great and live their best lives. In addition to her leadership role at FetTech, Danielle is a sought-after keynote speaker, sharing her expertise on regenerative medicine and healthcare innovation at industry conferences. Her strategic vision continues to drive FetTech’s mission to bring innovative healthcare products to the market and transform patient care. Key Moments [06:02] Frustrated by board's short-term focus, met Clay. [09:14] Struggles with pursuing medicine due to testing. [11:14] Side hustles taught me valuable entrepreneurial skills. [15:37] Avoided large teams for faster decision-making. [18:51] Respecting different business perspective, seeking understanding. [19:30] Red tape complicates hospital medical device access. [23:29] Trust heart instincts, ignore ego-driven decisions. Find Danielle Online https://www.fettech.com/ https://www.instagram.com/danielle.fette https://www.linkedin.com/in/danielle-fette If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show. GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://socl.bz/@seth Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

John Beck, a Long Island native and Oswego State University graduate, began his career with a Disney World College Program internship. He spent 25 years at Ford Motor Company in sales and marketing before embarking on a passion project—Virtual Bible Study—in 2018. For 18 months, he wrote daily Bible lessons, completing the New Testament multiple times to refine the content. In 2021, he joined Jaguar Land Rover North America, continuing to improve Virtual Bible Study while gaining valuable leadership experience. In March 2024, he enrolled in the Founder Institute Accelerator Program, which provided crucial mentorship and tools to advance his vision. Currently, John is leading a Seed round for Virtual Bible Study while developing an interactive video lesson titled "How to Get to Heaven," based on the most popular content from his 260 lessons. His next step is to create an app with premium features for faith-based collaboration after gathering focus group feedback. Throughout his journey, John has maintained his commitment to sharing biblical teachings while building a sustainable business model. Key Moments [05:57] Production moved to Vancouver with female host. [08:33] Creating inspirational lessons on kindness and connection. [11:01] Interactive lessons with actors and gamified engagement. [13:54] Understanding suffering, faith, and perseverance in adversity. [17:11] Man in Africa used sermon from online. [20:17] Global team encouraging collaborative biblical practice. Find John Online https://virtualbiblestudy.com https://www.facebook.com/GROWOURFAITHTOGETHER https://www.instagram.com/virtual_bible_study https://www.linkedin.com/in/virtualbiblestudy If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show. GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://socl.bz/@seth Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Melissa Llarena is a bestselling author, imagination coach behind the Fertile Imagination to Networking Success Group Coaching Program, consultant, speaker, and contributor to ForbesWomen articles that have garnered over 4 million views. She is also the podcast host of the Mom Founder Imagination Hub, featuring guests like GaryVee, Beth Comstock, Suzy Batiz, David Meltzer, and hundreds of other unconventional thinkers. Melissa has been featured in the WSJ, Business Insider, Fox Business, CNN Money, The Huffington Post, and other publications. Melissa holds a psychology degree from NYU, an MBA from the Tuck School of Business at Dartmouth, and a Transformational Coaching Academy certificate, and is training to become a meditation practitioner. Melissa resides in Austin, Texas, with her husband and three sons (one singleton and a set of identical twins). Key Moments [03:54] Coaches busy moms in entrepreneurship, manages motherhood. [07:32] Energy is essential for ideas to succeed. [11:56] Helping individuals communicate and sell their worth. [14:01] Queens accent readied me for motherhood. [18:07] Podcast sharing health scare, recovery inspiration story. [20:12] Boss suspects job hunting due to poor performance. [24:16] Embrace global diversity; learn from shared challenges. Find Melissa Online https://www.fertileideas.com Shop the book: https://bit.ly/fertilebook https://podcasts.apple.com/us/podcast/mom-founder-imagination-hub/id1308269140 https://open.spotify.com/show/46kFcz6gZSy4oYnCXBAr85 https://www.linkedin.com/in/melissallarena/ https://bit.ly/imagineaplan If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show. GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://socl.bz/@seth Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices