Entrepreneur's Enigma

Susan Caso, MA, LPC, helps people find the feeling of connectedness that creates heartfelt interactions. She is the author of, The Parent-Teen Connection: How to Build Lifelong Family Relationships, endorsed by Children's Hospital Colorado and Crisis Text Line. She is a therapist and speaker with over twenty years in clinical practice. Susan helps parents, teens, couples, and families create emotional safety to build stronger relationships. As a mom of three amazing humans, she knows it’s all about being connected. Susan dedicates herself to eliminating the stigma around mental health. She is a Board Member and the Mental Health Director of The Liv Project. Susan consulted as Technical and Strategic Advisor on the film My Sister Liv, created by a Grammy-Award- winning director and producer team. Susan contributed as a Board Member of Rise Against Suicide for over three years. Susan imagines new tools, models, and resources to help people engage in open-hearted conversations. Susan’s work has been featured in media outlets such as Mother.ly, Wait Until 8th, and The Hollywood Reporter. Before opening Boulder Family Counseling in 2008, Susan counseled at-risk teens and adults at Catholic Charities Home-Based and Outpatient Counseling Departments and worked at a crisis and stabilization center for adolescent girls. Susan holds a Master’s Degree in Counseling Psychology and Counselor Education from the University of Colorado and undergraduate degrees in Psychology and Human Development from the University of Kansas. She studied Dr. Bruce Perry’s PhD. Neurosequential Model of Therapeutics and is trained in Emotionally Focused Therapy (EFT), developed by Dr. Sue Johnson and Les Greenberg. Susan specializes in adolescent issues, relationship issues (including communication and family conflict), anxiety, depression, suicidality, and bipolar disorder. Susan helps people create more meaningful connections in an often disconnected world. Learn more at SusanCaso.com. Key Moments 06:49 Creating teen safety and connection through sessions. 07:16 Books and podcasts effectively reach audiences worldwide. 11:22 Have you always been an independent entrepreneur? 15:49 Flexible work arrangements depend on understanding bosses. 17:56 Good kid with 700 YouTube subscribers, Roblox. 20:59 Discussing life's end shouldn't be taboo. 25:08 Nostalgia for easier toddler years, challenging teenagers. 26:45 Anxiety affects self-esteem and speaking confidence. Find Susan Online https://susancaso.com https://a.co/d/fxhM0PI If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show. GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://socl.bz/@seth Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Christian Espinosa, founder and CEO of Blue Goat Cyber, is a leading medical device cybersecurity expert, driving advancements prioritizing patient safety and data integrity. His proactive and innovative approach defines his work. As the author of "The Smartest Person in the Room" and "The In-Between: Life in the Micro," Christian shares his journey from competitive to compassionate leadership. An avid adventurer, he enjoys extreme sports, heavy metal music, and spicy foods. His achievements as a certified skydiver, PADI divemaster, and Ironman triathlete underscore his commitment to personal growth and transformative leadership. Key Moments [07:14] Medical device cybersecurity is vital and rewarding. [10:01] Quarrel with CEO led to new career. [12:08] Sales and medical device safety concerns. [16:36] Denali seen as more challenging than Everest. Find Christian Online https://www.linkedin.com/in/christianespinosa/ https://x.com/Ironracer https://www.instagram.com/christian.espinosa.official/ https://www.facebook.com/christian.espinosa.official https://bluegoatcyber.com/ https://christianespinosa.com/ If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show. GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://socl.bz/@seth Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Danielle Fette: Co-Founder and President at FetTech, LLC Danielle Fette is a visionary pioneer in regenerative medicine with over 25 years of experience in the medical device industry. As Co-Founder of FetTech, LLC, she built the company to accelerate the development of breakthrough healthcare solutions, ensuring patients receive better treatments faster. Danielle’s career has been shaped by her work with leading medical device companies, where she recognized a pressing need for innovation and speed in delivering life-changing products. Drawing on her background in Nursing, Biology, and Chemistry, she co-founded FetTech to push the boundaries of regenerative medicine and improve patient outcomes. FetTech has forged powerful partnerships with Wake Forest, the regenerative medicine hub of the U.S., collaborated with the government on projects to advance the field, and worked with top physicians across the country to develop cutting-edge products and medical devices. These partnerships reflect Danielle’s commitment to providing patients with the most advanced treatments available, helping them recover faster and feel better. Passionate about educating others on regenerative medicine, Danielle emphasizes transparency and natural healing. She believes in empowering patients to heal naturally without simply using a Band-Aid solution on diseases and illnesses, enabling them to feel great and live their best lives. In addition to her leadership role at FetTech, Danielle is a sought-after keynote speaker, sharing her expertise on regenerative medicine and healthcare innovation at industry conferences. Her strategic vision continues to drive FetTech’s mission to bring innovative healthcare products to the market and transform patient care. Key Moments [06:02] Frustrated by board's short-term focus, met Clay. [09:14] Struggles with pursuing medicine due to testing. [11:14] Side hustles taught me valuable entrepreneurial skills. [15:37] Avoided large teams for faster decision-making. [18:51] Respecting different business perspective, seeking understanding. [19:30] Red tape complicates hospital medical device access. [23:29] Trust heart instincts, ignore ego-driven decisions. Find Danielle Online https://www.fettech.com/ https://www.instagram.com/danielle.fette https://www.linkedin.com/in/danielle-fette If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show. GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://socl.bz/@seth Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

John Beck, a Long Island native and Oswego State University graduate, began his career with a Disney World College Program internship. He spent 25 years at Ford Motor Company in sales and marketing before embarking on a passion project—Virtual Bible Study—in 2018. For 18 months, he wrote daily Bible lessons, completing the New Testament multiple times to refine the content. In 2021, he joined Jaguar Land Rover North America, continuing to improve Virtual Bible Study while gaining valuable leadership experience. In March 2024, he enrolled in the Founder Institute Accelerator Program, which provided crucial mentorship and tools to advance his vision. Currently, John is leading a Seed round for Virtual Bible Study while developing an interactive video lesson titled "How to Get to Heaven," based on the most popular content from his 260 lessons. His next step is to create an app with premium features for faith-based collaboration after gathering focus group feedback. Throughout his journey, John has maintained his commitment to sharing biblical teachings while building a sustainable business model. Key Moments [05:57] Production moved to Vancouver with female host. [08:33] Creating inspirational lessons on kindness and connection. [11:01] Interactive lessons with actors and gamified engagement. [13:54] Understanding suffering, faith, and perseverance in adversity. [17:11] Man in Africa used sermon from online. [20:17] Global team encouraging collaborative biblical practice. Find John Online https://virtualbiblestudy.com https://www.facebook.com/GROWOURFAITHTOGETHER https://www.instagram.com/virtual_bible_study https://www.linkedin.com/in/virtualbiblestudy If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show. GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://socl.bz/@seth Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Melissa Llarena is a bestselling author, imagination coach behind the Fertile Imagination to Networking Success Group Coaching Program, consultant, speaker, and contributor to ForbesWomen articles that have garnered over 4 million views. She is also the podcast host of the Mom Founder Imagination Hub, featuring guests like GaryVee, Beth Comstock, Suzy Batiz, David Meltzer, and hundreds of other unconventional thinkers. Melissa has been featured in the WSJ, Business Insider, Fox Business, CNN Money, The Huffington Post, and other publications. Melissa holds a psychology degree from NYU, an MBA from the Tuck School of Business at Dartmouth, and a Transformational Coaching Academy certificate, and is training to become a meditation practitioner. Melissa resides in Austin, Texas, with her husband and three sons (one singleton and a set of identical twins). Key Moments [03:54] Coaches busy moms in entrepreneurship, manages motherhood. [07:32] Energy is essential for ideas to succeed. [11:56] Helping individuals communicate and sell their worth. [14:01] Queens accent readied me for motherhood. [18:07] Podcast sharing health scare, recovery inspiration story. [20:12] Boss suspects job hunting due to poor performance. [24:16] Embrace global diversity; learn from shared challenges. Find Melissa Online https://www.fertileideas.com Shop the book: https://bit.ly/fertilebook https://podcasts.apple.com/us/podcast/mom-founder-imagination-hub/id1308269140 https://open.spotify.com/show/46kFcz6gZSy4oYnCXBAr85 https://www.linkedin.com/in/melissallarena/ https://bit.ly/imagineaplan If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show. GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://socl.bz/@seth Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Bennett Maxwell is a multifaceted entrepreneur renowned for his innovative approach to business and commitment to enhancing the entrepreneurial landscape. He is currently the driving force behind Dirty Dough Cookies, a fast-growing national cookie brand with over 80 stores open and dozens more set to launch this year. Bennett's career spans diverse industries, from real estate in Utah to co-founding and successfully selling Switch to Solar. In addition to his entrepreneurial ventures, he is a sought-after speaker who regularly shares insights with the media. Bennett also hosts the Deeper Than Dough podcast, launched in 2023, where he explores finding joy and fulfillment in life through entrepreneurship and beyond. Key Moments [06:16] Opened San Diego franchise, learned, surrounded by experts. [07:47] Testing product effectiveness across multiple locations. [12:40] Money gained, but life's stress increased. [15:39] Prioritizing happiness over financial success and targets. [16:36] Living best life despite financial concerns. Entrepreneurial freedom. [22:18] Stop negative emotions by focusing on breath. Find Bennett Online Instagram: @bennettmaxwell35 LinkedIn: linkedin.com/in/bennett-maxwell-703717126/ Facebook: https://www.facebook.com/bennett.maxwell.3/ YouTube: https://www.youtube.com/@deeperthandough2123 Apple Podcasts: https://shorturl.at/bjozA Spotify: https://shorturl.at/klE37 If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show. GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://socl.bz/@seth Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Alex is the founder of Novatorius and the creator of *Siren*, a WordPress plugin focused on building meaningful affiliate relationships. Siren is crafted to prioritize quality over quantity, helping businesses attract affiliates who align with their brand values and drive impactful results. Alex's deep understanding of partnerships and affiliate programs, shaped through years of working with high-performing individuals and companies, fuels Siren’s mission to redefine online partnerships. With Siren, Alex aims to empower creators and businesses to build targeted, high-impact affiliate networks, allowing them to grow in ways that genuinely benefit both parties involved. Key Moments [06:38] Camper relocation plan between Vermont and Texas. [08:26] Fewer responsibilities allowed focus and travel freedom. [10:48] Project required third-party API integration. [15:34] Accidental sabbatical led to career reflection. [20:12] Being your own boss requires financial readiness. [22:44] Runway allows sustainable business growth, overcoming feast-or-famine. [26:23] Organize methods, tasks, and pull requests efficiently. [29:42] Outsource effectively by having sufficient financial runway. Find Alex Online https://www.alexstandiford.com https://www.sirenaffiliates.com Check Out Rocket.net https://gmedia.sh/rocket and use enigma at check out to get 50% off your next 3 months of hosting. If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show. GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://socl.bz/@seth Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Natalie Doyle Oldfield is the president of Success Through Trust and the leading expert on how companies grow revenue by creating trusted relationships with customers and employees. She is the author of two books on trust: The Power of Trust: How Top Companies Build, Manage and Protect It and a NEW book, Trusted. The Proven Path to Customer Loyalty and Business Growth. Natalie has been named one of the World's Top Thought Leaders in Trust for 5 consecutive years by Trust Across America and received a lifetime achievement award from the same organization alongside other leaders like Starbucks founder and CEO Howard Schultz and author Stephen M.R. Covey. Natalie is the creator of The Client Trust Index™, an evidenced-based diagnostic that quantifies a company’s Trust Equity™. Utilizing these tools along with her data-backed, proprietary Trust Building framework, Natalie has consulted with and trained hundreds of companies across the globe to sharpen their ability to build and maintain profitable relationships that lead to company growth by instilling her eight key principles of trust. Recognized as one of Canada’s Most Inspiring Women Business Leaders and Entrepreneurs, Natalie holds a Masters in Communications and Public Relations, a Certificate in Management, a Bachelor of Public Relations and a Bachelor of Arts. Her graduate studies focused on How Organizations Build and Measure Trust with Stakeholders. A former Chief Marketing Officer, Natalie spent 25 years in business before founding Success Through Trust. Natalie is a sought-after keynote speaker, podcast guest and writer. Her insights have also been featured by The Economist as a Business Trust Expert, and she is a contributor to Forbes. Natalie lives in Halifax, Nova Scotia, Canada and enjoys book clubs, golf, sailing and travelling with her husband and her young adult children. Key Moments [04:38] Took sales role, returned to school. [06:39] Entrepreneurship requires dedication and sharing tools. [11:53] Choose stories freely; no commitment necessary. [14:22] Helping leaders grow and achieve transformations. [17:48] Seek trusted, customer-focused companies with integrity. Find Natalie Online https://www.linkedin.com/in/nataliedoyleoldfield/ https://www.successthroughtrust.com/ https://www.successthroughtrust.com/newsletter https://www.amazon.com/dp/B0DFPQJKFQ If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show. GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://socl.bz/@seth Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies. Angela also hosts The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love. Key Moments [00:02:18] - Angela Frank’s Journey into Fractional CMO Business: Angela shares how she started her journey with an ecommerce business and transitioned into corporate roles before becoming a fractional CMO. [00:04:22] - Understanding Marketing Strategy for Growing Businesses: Angela discusses the realization that businesses between $1M-$20M often don't need full-time marketing leaders but still need a solid marketing strategy. [00:07:59] - Launch of Angela’s Podcast: Angela talks about starting her podcast "The Growth Pod" in January and how it provides valuable insights and learning opportunities. [00:09:35] - Best Thing About Being an Entrepreneur: Angela shares her favorite aspects of being an entrepreneur, including quality of life and flexibility. [00:10:35] - Challenges of Entrepreneurship: Discussion on what keeps Angela up at night and the challenges of managing work with a small team, including working with her husband. [00:12:19] - Essential Items for Entrepreneurs: Angela highlights the importance of staying hydrated and always carrying water. Find Angela Online https://www.linkedin.com/in/angelabfrank/ https://www.growthpod.fm https://www.growthdirective.com If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show. GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://socl.bz/@seth Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices