Entrepreneur's Enigma

Mordy is the founder of Unify, a brand development consultancy. He's also the Head of SEO Brand at Wix and a communications advisor for Semrush. Renowned for his history of repositioning brands successfully, Mordy is also the author of numerous SEO studies, a frequent conference speaker, and sits behind the mic of the SERP's Up podcast. Key Moments [05:26] MLB App Spoiler Mishap [07:32] SEO vs Brand: Longtime Focus [12:34] "Morty: Unfiltered Brand Champion" [16:01] Success Amidst Bureaucratic Constraints [18:26] Embracing Independence: A Mental Shift [21:03] "Trust Your Intuitive Frameworks" Find Mordy Online https://www.unifybrandmarketing.com/ https://www.linkedin.com/in/mordyoberstein/ https://www.wix.com/seo/learn/podcast If you’re enjoying Entrepreneur’s Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show. iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser TrueFans: https://gmwd.us/truefans Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee or support me on TrueFans.fm → https://gmwd.us/truefans. Follow Seth Online: Seth | Digital Marketer (@s3th.me) Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://indieweb.social/@phillycodehound Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Bob Crimmins is a seasoned entrepreneur with over 20 years of experience as a startup founder, mentor, advisor, writer, speaker, and organizer. He is the founder and general partner of Startup Haven Ventures, a pre-seed venture fund and accelerator that has grown into the largest founder and investor community of its kind, with over 2,500 members across the U.S. Bob’s entrepreneurial journey began early in life, working in his family’s business at age nine and launching various ventures throughout his youth, from selling Blow Pops in middle school to founding a consulting firm in college. Bob’s career in technology startups began as a software engineer, writing his first program on punch cards in high school. Over the years, he has co-founded four venture-backed startups and held leadership roles as CEO, CTO, CMO, and CRO. He has also been a highly-rated mentor for numerous accelerator programs, guiding over 300 startups and serving on the advisory boards of more than 20 companies. Bob’s diverse experiences and deep commitment to the startup ecosystem have made him a respected figure in the entrepreneurial community. Key Moments [06:00] From Fortran to Philosophy [07:55] Services vs. Scalability in Startups [12:38] "VCs' Markdown Strategy Explained" [15:05] Vetting Startups for Investment Success [17:13] Supporting Founders Despite Challenges [22:21] Identifying Your Immediate Target Customers [26:03] "Founders Need Peer Support" [27:54] The Importance of Timeliness [30:40] "Founders: Prioritize Effective Planning" [34:50] Startup Realities and Expectations Find Bob Online https://StartupHaven.com https://www.linkedin.com/company/startuphaven/ https://www.youtube.com/@startuphaven1763 If you’re enjoying Entrepreneur’s Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show. iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser TrueFans: https://gmwd.us/truefans Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee or support me on TrueFans.fm → https://gmwd.us/truefans. Follow Seth Online: Seth | Digital Marketer (@s3th.me) Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://indieweb.social/@phillycodehound Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Mitchell C. Beinhaker, Esq. is a business lawyer and estates attorney who runs a solo legal & consulting practice representing business owners, entrepreneurs, executives, and professionals. Through his 30+ years of experience, Mitchell has handled business development, marketing, firm management, along with business transactional work. He has extensive experience with corporate governance, commercial transactions, real estate, and risk analysis. Using his years of practical experience, he drafts contracts, negotiates purchases, and can manage outside counsel for any corporate situation. For business owners and executives, he creates and implements estate plans and tax strategies, along with succession plans to help companies continue for future generations. As a transactional attorney, Mitchell has handled the purchase and sale of multi-million-dollar businesses including insurance portfolios, restaurants, and even a small chemical company. In the real estate area, he has handled and coordinated many commercial purchases and sales from contract drafting and due diligence, including all zoning and environmental review, through the closing of the title. His work has involved helping with insurance and risk management as well as legal involvement with construction management projects. You can learn more about Mitch by visiting his personal site, mitchbeinhaker.com. There you can get information about his book, other publications, speaking engagements and his podcast, The Accidental Entrepreneur. Key Moments 04:09 Unexpected Shift to Law Career 07:09 "Work Worth and Minimum Fees" 12:35 Collaborative Podcasting Approach 13:45 "Pandemic YouTube Topic Struggles" 16:35 Practicing Law: Jurisdiction Uncertainty Find Mitch Online https://www.facebook.com/beinhakerlaw/ https://www.linkedin.com/in/beinhakerlaw/ https://www.instagram.com/beinhakerlaw/ https://twitter.com/beinhakerlaw https://www.youtube.com/channel/UCfo41svMQoLFdtjHnK_GSOw https://linktr.ee/beinhakerlaw Podcast https://accidentalentrepreneur.podbean.com/ If you’re enjoying Entrepreneur’s Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show. iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser TrueFans: https://gmwd.us/truefans Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee or support me on TrueFans.fm → https://gmwd.us/truefans. Follow Seth Online: Seth | Digital Marketer (@s3th.me) Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://indieweb.social/@phillycodehound Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Jim Gianoglio is the founder of Cauzle Analytics, a consultancy with a singular passion for unraveling the enigmatic world of marketing mix modeling. He is at the forefront of the industry, collaborating closely with a diverse range of clients to quantifiably demonstrate the impact of marketing efforts. With more than 15 years as a trusted consultant in the digital and marketing analytics realm, Jim brings a wealth of expertise to the table. As a leader in the marketing measurement space, he shares his knowledge freely through his MMM Hub newsletter and Slack group, and as a co-host of the Measure Up podcast. Key Moments 04:10 Career Evolution: Photography to SEO 09:50 Burnout and Career Switch 11:55 Consultant's Dichotomy: Too Much or Little Work 13:56 Independent Work Flexibility 18:12 MMM Hub: Active Slack Group Find Jim Online https://www.cauzle.com/ https://www.linkedin.com/in/jimgianoglio/ https://www.mmmhub.org/ If you’re enjoying Entrepreneur’s Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show. iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser TrueFans: https://gmwd.us/truefans Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee or support me on TrueFans.fm → https://gmwd.us/truefans. Follow Seth Online: Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://indieweb.social/@phillycodehound Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Anika Jackson strives to create ecosystems where technology, education, and philanthropy converge to address global challenges and empower individuals to realize their full potential as catalysts for change. At USC's Annenberg School, she shapes the next generation of communicators and utilizes her extensive background in public relations, digital media, and strategic communications as a part-time faculty member for the MS in Digital Media Management program and co-host for the Mediascape: Insights from Digital Changemakers podcast. Her Your Brand Amplified® business podcast, launched in 2020, ranks in the top 1.5% globally on ListenNotes. Anika utilizes her passion to drive charitable initiatives and servant leader-driven community impact as Philanthropy Manager at the ICL Foundation. Anika’s industry leadership includes roles on UC Santa Barbara's Women in Leadership advisory board, Intuit's Small Business Council and as a strategic advisor for multiple AI-driven startups. She contributes her knowledge and thought leadership to various local, national, and global nonprofit organizations. Currently pursuing an MBA at Villanova School of Business, Anika is specializing in AI/ML and Marketing. As part of her commitment to personal development, she is training with Allan Knight to master-certify in the Zen Activation Program. In her spare time, she loves cooking and baking, traveling, art and theatre, and shepherding her 16-year-old daughter through her driver’s permit and a plethora of college tours. Key Moments 04:43 Multicultural Journey: Education and Family 07:29 "Dancing Without Drinking" 12:44 Podcasting for Entrepreneurs Course 14:49 Rebranding to "Zen Power" Podcast 17:28 Holistic Development and Leadership Focus 22:32 Branding & Marketing Consultations Find Anika Online https://www.linkedin.com/in/anikajackson/ https://www.yourbrandamplified.com If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show. iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://indieweb.social/@phillycodehound Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Larry Easto has delivered professional services for more than forty years, serving clients as a lawyer, consultant, and coach. Despite the apparent differences in these roles, his approach was more facilitative than authoritative. Instead of telling clients what actions they should or shouldn’t be taking, Larry helped them understand their current situation in order to make the most appropriate decisions to achieve their desired results. As part of this decision-making, careful consideration was given to potential opportunities and threats associated with each option. At the end of every decision-making process, it was the client’s decision—not Larry’s direction—as to the appropriate action to be taken. Like many professionals, Larry struggled with marketing professional services. He freely admits that whatever professional services he delivered were done by choice, whereas whatever marketing was done, was done by necessity. Also like many professionals he would rather serve existing clients than look for new ones. After trying a business school type introductory marketing course, he recognized that conventional marketing theory has little relevance for marketing professional services. A strong advocate of experience being the best teacher, Larry rounded out his marketing education by learning what successful professionals did to generate more new business and then modified these best practices into his own approach to generating new business. As passionate about helping others learn as he is about his own lifelong learning activities, it was not in the least surprising that Larry would be sharing his lessons learned with others. From his first book in 1993 until the present time, he has written and published about thirty hard copy books, short eBooks, and video courses. Consistent with the approach of learning from the experience of others, this instructional content is experiential in its approach. Instead of being subjected to traditional pedagogical “shoulds” and “oughts” users learn from the experience of others; readers and viewers are guided through the process of applying what they have learned from the content to their own circumstances. As was the case with his delivery of services, Larry’s approach to helping others learn is more facilitative than instructional and directive. Key Moments [04:12] Business and personal planning intertwined journey. [10:37] Daily exercise kept my energy levels high. [14:44] Ideal clients must align with personal brand. [18:04] Stranger gifted me an origami bird. Find Larry Online https://larryeasto.com/ https://www.linkedin.com/in/larryeasto/ If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show. iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://indieweb.social/@phillycodehound Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Nick Bennett is the Co-Founder of TACK, a media network and go-to-market firm helping businesses convert demand into revenue through their People-first GTM model. With over a decade of experience in the B2B tech industry, Nick specializes in crafting innovative go-to-market strategies. He is a leading advocate for leveraging the creator economy in B2B marketing to drive meaningful connections and growth. Nick regularly shares insights to help businesses successfully integrate influencer marketing into their strategies. His book, B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing, aims to guide B2B businesses in developing impactful influencer partnerships. Key Moments [06:13] Rebranding; focus: media, community, after December 10. [07:49] Running community: engaging, challenging, fosters active participation. [12:00] Loved your book's actionable insights, thanks, Nick! [15:59] Success through strategic connections and consistent content. [17:05] Concern about no deals and financial security. [20:02] Laptops enable mobile work; book available everywhere. [23:52] Review and explore more marketing podcasts. Find Nick Online https://www.koganpage.com/marketing-communications/b2b-influencer-marketing-9781398615281 https://www.tackgtm.com/tack-insider If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show. iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://indieweb.social/@phillycodehound Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Mariya Delano is the founder and CEO of Kalyna Marketing, a marketing agency that helps B2B brands earn trust and drive growth with high-end organic growth and content services.  Beyond client work, Mariya is a contributor to Search Engine Land and writes a newsletter titled Attention Deficit Marketing Disorder (ADMD). She’s originally from Zhytomyr, Ukraine and currently lives in New York City. Key Moments 06:37 Tried freelancing while awaiting green card processing. 09:53 Lawyer helped create unique, meaningful business name. 13:15 Flexible schedule allows spontaneous New York exploring. 15:18 PTSD deeply affects her daily interactions. 16:57 Knowledge enables informed decision-making and action. Find Mariya Online https://kalynamarketing.com/ https://www.admdnewsletter.com/ https://www.linkedin.com/in/ria-delano/ If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show. GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://socl.bz/@seth Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Susan Caso, MA, LPC, helps people find the feeling of connectedness that creates heartfelt interactions. She is the author of, The Parent-Teen Connection: How to Build Lifelong Family Relationships, endorsed by Children's Hospital Colorado and Crisis Text Line. She is a therapist and speaker with over twenty years in clinical practice. Susan helps parents, teens, couples, and families create emotional safety to build stronger relationships. As a mom of three amazing humans, she knows it’s all about being connected. Susan dedicates herself to eliminating the stigma around mental health. She is a Board Member and the Mental Health Director of The Liv Project. Susan consulted as Technical and Strategic Advisor on the film My Sister Liv, created by a Grammy-Award- winning director and producer team. Susan contributed as a Board Member of Rise Against Suicide for over three years. Susan imagines new tools, models, and resources to help people engage in open-hearted conversations. Susan’s work has been featured in media outlets such as Mother.ly, Wait Until 8th, and The Hollywood Reporter. Before opening Boulder Family Counseling in 2008, Susan counseled at-risk teens and adults at Catholic Charities Home-Based and Outpatient Counseling Departments and worked at a crisis and stabilization center for adolescent girls. Susan holds a Master’s Degree in Counseling Psychology and Counselor Education from the University of Colorado and undergraduate degrees in Psychology and Human Development from the University of Kansas. She studied Dr. Bruce Perry’s PhD. Neurosequential Model of Therapeutics and is trained in Emotionally Focused Therapy (EFT), developed by Dr. Sue Johnson and Les Greenberg. Susan specializes in adolescent issues, relationship issues (including communication and family conflict), anxiety, depression, suicidality, and bipolar disorder. Susan helps people create more meaningful connections in an often disconnected world. Learn more at SusanCaso.com. Key Moments 06:49 Creating teen safety and connection through sessions. 07:16 Books and podcasts effectively reach audiences worldwide. 11:22 Have you always been an independent entrepreneur? 15:49 Flexible work arrangements depend on understanding bosses. 17:56 Good kid with 700 YouTube subscribers, Roblox. 20:59 Discussing life's end shouldn't be taboo. 25:08 Nostalgia for easier toddler years, challenging teenagers. 26:45 Anxiety affects self-esteem and speaking confidence. Find Susan Online https://susancaso.com https://a.co/d/fxhM0PI If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show. GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://socl.bz/@seth Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices