Marketing Made Simple

Can one viral moment make your business an overnight sensation? Many business owners are on a chase. They're looking for that single big marketing hit that'll make their brand instantly famous. They throw everything into one campaign, hoping it'll go viral and bring in loads of customers. But more often than not, this just ends up in disappointment. They're missing out on a key business truth: real, lasting success comes from regular effort and really connecting with people over time, not just one lucky shot. 

In today’s episode, hosts Dr. J.J. Peterson and April Sunshine Hawkins bring in special guest Alex Lau to offer up a fresh perspective on achieving long-term success in marketing. Alex, who owns a StoryBrand Certified Agency in Australia, provides a compelling argument for the power of consistent action and small, strategic improvements. He shares how these practices lead to significant progress over time. You’ll discover why shifting focus from quick fixes to reliable, methodical marketing efforts will resonate more with audiences and produce lasting results. Listen in and learn key marketing mindsets and tactics for sustainable growth!

Contact StoryBrand Certified Guide Alex Lau directly at MarketingMadeSimple.com/seesharp.

Feeling stuck with your marketing efforts? Maybe your emails aren't hitting the mark or crafting marketing materials is leaving you overwhelmed and frustrated. Well, we've got your back! Call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. If selected, your question could be featured in an upcoming episode where J.J. and April coach you through so you're finally unstuck.

Just call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. We can't wait to hear from you!

--

CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING MAY 7 & 8, 2024:  StoryBrand.com/Workshop

--

In marketing, there’s always a story to tell. But many business owners forget that it's not their story they should be telling. It's the story of their customer. And when they forget that, it can cause a revenue-draining disconnect and a lack of trust. Instead, it’s critical to address the needs and problems of the customer. So what’s the best way for businesses to shift their focus to a more customer-centric marketing message? 

In today’s episode, J.J. and April are joined by Lisa McGuire, a 7-year StoryBrand Certified Guide and marketing expert. Lisa answers the question: “What is one thing you’ve learned that has changed the way you do marketing?“ She explains what role the company should take in the message’s story, and why the customer must always be positioned as the hero. Tune in and discover the importance of empathy and authority in building trust with customers, and how to balance these elements to effectively connect and establish trust.

Contact StoryBrand Certified Guide Lisa McGuire directly at MarketingMadeSimple.com/lisamcguire.

Feeling stuck with your marketing efforts? Maybe your emails aren't hitting the mark or crafting marketing materials is leaving you overwhelmed and frustrated. Well, we've got your back! Call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. If selected, your question could be featured in an upcoming episode where J.J. and April coach you through so you're finally unstuck.

Just call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. We can't wait to hear from you!

--

CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Feeling stuck with your marketing efforts? Maybe your emails aren't hitting the mark or crafting marketing materials is leaving you overwhelmed and frustrated. Well, we've got your back! Call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. If selected, your question could be featured in an upcoming episode where J.J. and April coach you through so you're finally unstuck.

Just call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. We can't wait to hear from you!

--

Everyone loves a well-designed website. The aesthetic of the right visual effects, colors, and layout can draw the viewer in at first glance. But what happens when the substance of the site falls short? Too many business owners jump the gun and prioritize their website design over the story they’re trying to tell. They jump head-first into what they’re most excited about, without learning how to build the elements of their message in the right order.

In today’s episode, hosts Dr. J.J. Peterson and April Sunshine Hawkins talk with Kris Jones, a StoryBrand Certified Guide with 20 years of marketing experience. Kris takes the hot seat to answer the question: “What’s one big realization that has changed the way you do marketing?” She reveals the a-ha discovery that shifted her approach—and the significant impact this shift had on her clients’ success. Tune in and discover the importance of intentionality in marketing, and how strategy can make all the difference!

Contact StoryBrand Certified Guide Kris Jones directly at MarketingMadeSimple.com/Kris-Jones.

--

CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Feeling stuck with your marketing efforts? Maybe your emails aren't hitting the mark or crafting marketing materials is leaving you overwhelmed and frustrated. Well, we've got your back! Call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. If selected, your question could be featured in an upcoming episode where J.J. and April coach you through so you're finally unstuck.

Just call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. We can't wait to hear from you!

--

It’s no secret: so many people are exhausted and overwhelmed these days. So they have to make choices about where they’re putting their attention. Now, think about your brand’s messaging. How are you reaching out? What story are you telling? If people don’t feel like you understand them or care about them, they likely won’t give you any of their precious time. So how can you show them you care and you “get it,” so they will want to hear what you have to say?

In this week’s episode, J.J. and April ask special guest Daniel Bussius the question: “What is something you’ve seen and learned in your marketing career that you know to be true?” Daniel is a StoryBrand Certified Guide and owner of Built By Love, an award-winning digital marketing agency. He reveals the one truth that has remained constant over his 25+ years of experience, regardless of the industry, the size of the business, or what marketing strategies they use. You’ll also walk away with two expert tips that will give your marketing message the greatest impact. Listen in and learn the secrets to cutting through the busy-ness and overwhelm to make sure your customers receive the message they need to hear!

Contact StoryBrand Certified Guide Daniel Bussius directly at MarketingMadeSimple.com/built-by-love.

--

CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Feeling stuck with your marketing efforts? Maybe your emails aren't hitting the mark or crafting marketing materials is leaving you overwhelmed and frustrated. Well, we've got your back! Call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. If selected, your question could be featured in an upcoming episode where J.J. and April coach you through so you're finally unstuck.

Just call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. We can't wait to hear from you!

--

Building a database of warm prospects takes time and dedication. So many times, businesses miss the mark and fail to spot an opportunity that is right in front of them—leaving money on the table. When we have a potential customer’s attention but they’re not yet ready to buy, we want to be sure to keep that communication line open and find a way to follow up. But how do we do that? 

In this week's episode, hosts Dr. J.J. Peterson and April Sunshine Hawkins welcome special guest Josh Taylor, a 7-year StoryBrand Certified Guide. They continue the conversation series: "What is something you’ve seen and learned in your marketing career that you know to be true?" You'll discover what Josh does to keep potential customers’ attention, what he offers them, and what he asks in return. Tune in and learn how to turn "not-yet" potential buyers into "take my money" customers!

Contact StoryBrand Certified Guide Josh Taylor directly at MarketingMadeSimple.com/Josh-Taylor.

--

CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Frustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get immediate access to the 5 Minute Marketing Makeover video series at StoryBrand.com/Marketing.

--

In the rush to get noticed and grow, many businesses dive into marketing without really thinking it through. This often means they skip a very important step: making a plan. Jumping straight into marketing tactics without a clear strategy usually leads to wasted time, money, and effort—which of course we’d all like to avoid. But without a guiding light, it’s easy to get lost. So what’s the best way to create a solid strategy that ensures your marketing efforts will be effective, reach the right audience, and get results?

In today’s episode, hosts Dr. J.J. Peterson and April Sunshine Hawkins talk with Jena Gribble, StoryBrand Certified Guide and founder of Blush Cactus, a boutique marketing and branding agency. Jena shares why it's so important to have a good plan before you start marketing and the tool she uses to fast-track the process. You'll learn how to make your message clear, identify your target audience, and set goals you can actually achieve. This approach not only saves you time and money but also boosts your marketing impact. Listen in and discover how to strengthen your marketing and grow your business by reaching the right people in the right way.

Contact StoryBrand Certified Guide Jena Gribble directly at MarketingMadeSimple.com/Jena-Gribble.

--

CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Frustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get immediate access to the 5 Minute Marketing Makeover video series at StoryBrand.com/Marketing.

--

The longer someone works in marketing, the more lessons they pick up along the way—from basic shortcuts and tips, to frameworks, to over-arching philosophies. Those who’ve been in the business a while have a full treasure chest of knowledge to share with marketers who are in their early career years. And in sharing their wisdom, these seasoned pros often find that it reignites their own way of looking at things. It’s a win-win situation for marketing pros and novices alike, and everyone in between.

In this episode of Marketing Made Simple, J.J. and April welcome special guest Macy Robison, Senior Director of the StoryBrand Certified Guide Program, to help them kick off a new series of incredible conversations. Over the coming weeks, you’ll be hearing from experts who will share their answers to the question: Throughout your years in marketing, what is something you’ve seen and learned that you know to be true? Listen in and learn – or rediscover – how marketing should be simple, the importance of having a clear message, and the one important tool that can bring clarity every time.

--

CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Often the difference between a team that does well and one that doesn’t is how clearly they communicate. For most businesses, it's not that they lack good ideas or hard workers, it’s that their scattered approach to messaging leaves employees confused and customers disengaged. Solving this problem starts with fixing how you talk about what your business does. So what’s the first step toward streamlining how your team communicates their core message?

In this week’s episode, J.J. and April focus on how to align a team with a simple and clear message. They share practical tips and a step-by-step process for crafting a powerful one-liner that can serve as a foundation for all marketing efforts. This one-liner accomplishes 2 things: it clarifies your message for your staff and makes sure that customers immediately understand how you help them. Listen in and learn how to create a strong one-liner that everyone can use, helping your business make a bigger impact!

Clarify your message, align your team and build your business through a StoryBrand Private Workshop. Book your workshop today at StoryBrand.com/Private. 

--

CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Artists often find it hard to sell and market their work. They face a big challenge. Art is deeply personal and subjective by nature, so traditional marketing and business strategies don’t always apply. That’s why artists often end up at a crossroads. They’re seeking a path that honors their artistic integrity while also allowing them to bring in a decent income. So how can artists create a profitable art practice without compromising their creativity? 

In this week’s episode, hosts Dr. J.J. Peterson and April Sunshine Hawkins discuss how artists can use the StoryBrand framework to sell their art without giving up their creative values. They show artists how to make money from their work and avoid the "starving artist" stereotype by using smart marketing strategies. So if you're an artist (or know someone who is), you’ll love this episode! Listen in and learn how to position yourself well in the market and make a great living from your art.

Want to download and read J.J.'s Ph. D. dissertation? You can download it here.

https://www.dropbox.com/scl/fi/bl23feqa3pupdnpe3gg7u/StoryBrand-Narrative-Marketing-Dissertation-by-J.J.-Peterson.pdf?rlkey=pox2hy96jmmo9jd3xmacpvfy6&dl=0

Clarify your message so more customers engage and register for our next StoryBrand Marketing Workshop at StoryBrand.com/Live. 

--

CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

STORYBRAND INSTAGRAM: instagram.com/StoryBrand