The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands

The Consumer VC, podcast hosted by Mike Gelb.

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Latest Episodes

Unlocking the Potential of Beauty and Personal Care Brands With Manica Blain

Unlocking the Potential of Beauty and Personal Care Brands With Manica Blain

Our guest today is Manica Blain. In this episode, we journey through the fascinating evolution of two beauty brands that have overcome initial hurdles to achieve remarkable success. Discover how an Ayurvedic beauty brand captured investor interest through high repeat purchase rates and how Everest, a hair care concentrate brand, pivoted from sustainability to performance, leading to explosive growth.


Thank you to our Partner –– Propeller Industries https://www.propellerindustries.com/

Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies.


We Discuss:

•Investing in Long-Lasting Consumer Brands

•Founding and Growing Beauty Brands

•Investment Strategies in Beauty Industry

•Dealing With Red Flags in Business

•Fund Development and Co-Partner Dynamics

•Inspiration in Books



0:01:35 - Investing in Beauty and Personal Care

0:04:44 - Evolution of Consumer Brand Expectations

0:08:08 - Brands Iterating to Find Success

0:18:41 - Investing in Beauty and Personal Care

0:23:09 - Beauty Industry Exit Dynamics

0:25:22 - From Bootstrapping to Funding

0:37:57 - Importance of Customer Retention

0:41:50 - Future Plans for Topknot Ventures

0:46:15 - Investment Strategy and Relationship Building

0:49:29 - Book Inspiration - Personal and Professional



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The New Types of Acquirers in Health & Wellness, Different Parts Of The Term Sheet That Could Make a Difference In The Exit, and How Deals Get Done with Teddie Townsend from CG Sawaya Partners

The New Types of Acquirers in Health & Wellness, Different Parts Of The Term Sheet That Could Make a Difference In The Exit, and How Deals Get Done with Teddie Townsend from CG Sawaya Partners

Our guest today is Teddy Townsend of CG Sawaya Partners, as we explore the dynamic world of health and wellness brand acquisitions.Teddy brings her expertise to the table, shedding light on why companies in this vibrant sector pursue mergers and acquisitions, and how different types of buyers, from private equity funds to strategic acquirers, approach these deals



Thank you to our Partner –– Propeller Industries https://www.propellerindustries.com/

Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies.


We discuss:

• Company Acquisition Health & Wellness 

• Understanding Equity Investment Terms

• Challenges With Low Profit Margins 

• Shift in Supplement Business Trends

• Strategic Timing in Brand Acquisition 

• Strategic Acquirers and Private Equity Groups 

• Brand Evaluation and Marketing Strategies 

• Strategic vs Minority Round Buyouts

• Women's Health and Market Needs

• Importance of Differentiation in Consumer Industry



(0:00:00) - Health and Wellness Brand Acquisitions

Nature's mergers and acquisitions in health and wellness, private equity vs. strategic buyers, term sheet nuances.

(0:09:35) - Understanding Liquidation Preferences in Investments

High liquidation preferences in VC deals can misalign interests, impede exits, and signal investor confidence in hot markets.

(0:13:37) - Sustainable Growth in Business Trends

Unsustainable growth models, excessive capital raising, reliance on high cash burn, shift in investor perspective, D2C market, understanding key metrics, importance of acquiring new customers, fundamental health and long-term sustainability in health and wellness sector.

(0:17:45) - Health and Wellness Industry Strategy

Current trends in health and wellness industry: focus on OTC products, strategic acquisitions, and consumer behavior in beauty and personal care.

(0:27:37) - Strategic Considerations for Business Acquisition

Nature's strategic considerations for founders targeting specific buyers, including M&A criteria, legal issues, scaling capabilities, and private equity.

(0:34:30) - Navigating Business Exits and Valuations

Substantiating product claims, engaging third-party reviews, and understanding exit strategies for successful business transactions.

(0:42:12) - Maximizing Deal Opportunities and Process Preparation

Maximize M&A success with nostalgia marketing, thorough preparation, and strategic buyer engagement for full buyouts and minority rounds.

(0:49:56) - Women's Health Challenges and Brand Differentiation

Women's health sector faces challenges in narrow market windows, scaling, and differentiation in a saturated market.

(0:56:55) - Transition From Writer to Banker

Teddy's journey from writing to investment banking, using storytelling skills, learning finance from "Investment Banking," and the impact of reading Stephen King's "The Stand.

The Fusion of Past & Future Shopping Experiences, Insights from Brand Capital Fund's Consumer VC Benchmarks Report with Diana Melencio at XRC Ventures

The Fusion of Past & Future Shopping Experiences, Insights from Brand Capital Fund's Consumer VC Benchmarks Report with Diana Melencio at XRC Ventures

Our guest today is Diana Melencio. Diana manages the entire XRC Ventures investment process across three investment vehicles – Accelerator Fund, Brand Capital Fund, and Opportunity Fund.


Thank you to our Partner –– Propeller Industries

Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies.



Subscribe to Our Newsletter:

https://www.theconsumervc.com/

What Consumers Care About in Health & Wellness Products, How Competition Builds New Categories, and Will Ozempic Have an Impact on CPG Demand? with Dayton Miller, BFG Partners

What Consumers Care About in Health & Wellness Products, How Competition Builds New Categories, and Will Ozempic Have an Impact on CPG Demand? with Dayton Miller, BFG Partners

Our guest today is Dayton Miller, Managing Partner at BFG Partners. BFG Partners help entrepreneurs build exceptional businesses that deliver sustainable growth and outperform competitors in the better-for-you food, beverage, and consumer products space. Their investments include Olipop, Athletic Greens, Caulipower, and Bobo’s. We discuss the inflection points at seed, series A, and Series B in today’s market, categories he’s excited about in consumer today, ozempic, operations metrics, and his time as an entrepreneur building Function Drinks from scratch to $20 million in sales.


Thank you to our Partner –– Propeller Industries

Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies.

Live from SXSW: George Milton and Erin Link – How They Founded Yellowbird Sauce

Live from SXSW: George Milton and Erin Link – How They Founded Yellowbird Sauce

Our guest today is George Milton & Erin Link, Founders of YellowBird Foods a Modern Hot Sauce business.


We discuss:

• How did they get into Whole Foods?

• How did they also get into Walmart?

• How did their approach to retail expansion?

• How did they approach branding and positioning for Yellowbird


Thank you to our Partner –– Propeller Industries – https://www.propellerindustries.com/

Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies.

What Gives a Brand Acquisition Energy with Amrit Richmond

What Gives a Brand Acquisition Energy with Amrit Richmond

Our guest today is Amrit Richmond, Founder of Indie CPG since 2019, and has also joined SecureCPG recently


We discuss:

• What gives a food and drink brand accusation energy?

• What are the different profiles of the acquire today?

• Why acquire emerging brands?


Thank you to our Partner –– Propeller Industries

Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies.

He Worked with JAY-Z, Was an Olympian, and Now Runs a VC with Samyr Lainé, Founder of Freedom Trail Capital

He Worked with JAY-Z, Was an Olympian, and Now Runs a VC with Samyr Lainé, Founder of Freedom Trail Capital

Our guest today is Samyr Lainé, an Olympian, an amazing operator who worked with Jay-Z's, Will Smith and Jada Pickett Smith who is now the founder of Freedom Trail Capital.


We discuss:

• How he trained for the Olympics while being a full time law student

• Working at Monumental Sports (owners of the Washington Capitals and Wizards)

• Shifting towards the MLS

• Getting the email that Jay-Z was looking for someone to help run his businesses

• All of Jay-Z's businesses

• His view on how brands can collaborate with talent

• Why he left to work for Will Smith and Jada Pinkett Smith's Westbrook

• His thesis behind launching Freedom Trail Capital


Thank you to our Partner –– Propeller Industries

Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies.

How He Built A Business Off a Fruit Peel, The Shocking Moment of Getting into Retail, and How One Chat Changed His Trajectory with Matt Weiss Founder & CEO at Rind Snacks

How He Built A Business Off a Fruit Peel, The Shocking Moment of Getting into Retail, and How One Chat Changed His Trajectory with Matt Weiss Founder & CEO at Rind Snacks

Our guest today is Matt Weiss, Founder & CEO at RIND Snacks


Matt is the CEO of RIND Snacks, a sustainable fruit snack brand. He has over a decade of experience in the natural food industry and previously worked in investment research. Matt is also known for his advocacy in community and environmental causes, founding a nonprofit that helped establish a park in lower Manhattan.


We discuss:

• We discuss the inspiration behind creating a brand and a product that focuses on the peels of a fruit

• How did he first get into retail?

• Why he was part-time with it for two years? 

• What was kind of the moment that he switched to doing it full-time?


Thank you to our Partner –– Propeller Industries

Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies.

Selling Group Nine Media, The Evolution of New York's Startup Scene and The Future of Digital Media with Ben Lerer, Managing Partner at Lerer Hippeau

Selling Group Nine Media, The Evolution of New York's Startup Scene and The Future of Digital Media with Ben Lerer, Managing Partner at Lerer Hippeau

Our guest today is Ben Lerer. Ben Lerer is a Managing Partner at Lerer Hippeau. Lerer Hippeau is a venture capital fund based in New York who were early investors in Warby Parker, Glossier, and Topicals. He also founded Thrillist, an online media website website back in 2004 and was former CEO of Group Nine Media until it was acquired by Vox Media.


Thank you to our Partner –– Propeller Industries – https://www.propellerindustries.com/

Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies.

Bio of The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands

The Consumer VC, is the podcast that delves into the world of early-stage consumer investing and venture capital. Hosted by Mike Gelb.

Each episode features interviews with top venture capitalists who specialize in B2C and consumer-focused companies. These industry experts share their insights, experiences, and strategies for success in sectors such as marketplaces, SaaS, social media, CPG, and non-tech subscription services.

In addition to VC interviews, The Consumer VC podcast also features conversations with founders who are building disruptive consumer-facing companies. 

The podcast also includes bonus episodes that cover a range of topics beyond fundraising and venture capital. These episodes focus on subjects like brand strategy, constructing a board of directors, and other valuable advice that can benefit founders on their entrepreneurial journey.

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