The Growth Hub Podcast

All content marketers and creators out there have a love/hate relationship with SEO.

After all, if you leverage it well, it has the potential to carry your business to new heights.

Now, the fast pace at which search algorithms evolve makes it difficult to keep up with best practices, especially since SEO isn’t just Google (79% of traditional search engine shares as of March 2025), Bing (12%), or Yahoo (3%) nowadays.

Today, SEO also encompasses new usages such as voice or AI search.

And that’s a lot.

To cover this topic, we invited Steven Schneider, co-founder and CEO of TrioSEO, an agency that helps B2B brands design and implement ROI-focused SEO strategies.

Before TrioSEO, Steven co-owned a portfolio of 40 blogs, managed hundreds of articles monthly, and scaled to 7 figures relying only on SEO - without using advertising, without using social media, or any other channel, for that matter.

• Current SEO best practices
• The power of backlinks
• Engineering as Marketing on SEO
• Video content & SEO impact
• Clear AI use cases to uplift your SEO performance
• As well as thoughts on publishing frequency, word count, writing assistants, etc.

❤️ Don't forget to like and subscribe ❤️About the show:

The Growth Hub Podcast is for B2B marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in B2B tech from across the world to gain their insight and advice on all things growth.⬇️ Useful links ⬇️

• More episodes: https://www.advanceb2b.com/thegrowthhub
• Visit: https://www.advanceb2b.com/
• Become an Insider: https://www.advanceb2b.com/advance-insider⬇️ Find us on ⬇️

• Apple Podcast: https://podcasts.apple.com/us/podcast/the-growth-hub-podcast/id1219957221

• Spotify: https://open.spotify.com/show/66pDW5uwWT1n7164vvYdZi
• Soundcloud: https://soundcloud.com/thegrowthhub

• Is BlueSky a ‘Twitter’ with moderation?
• What makes BlueSky a serious social platform contender for B2B companies
• How to leverage UGC in B2B
• The best practices to follow to get started on BlueSky and build a relevant and engaged audience.
• Pitfalls to avoid for community building
• Thoughts on the next big phase in the world of social media

With only 35 million users worldwide as of early 2025 and 1 to 2 million daily engaged users on the platform, BlueSky is still worlds away from well-established platforms like Instagram, LinkedIn, TikTok, Threads, or even Elon Musk’s X - formerly Twitter.  However, it’s also true that BlueSky has been living a second life since the end of 2024, with millions of new users making the shift from Twitter, due to the close ties between Musk and Trump.

Now, politics aside, this newly found attractiveness puts BlueSky on the map for businesses, as they should obviously aim to be active where their audience is.

In episode 111 of the Growth Hub Podcast, we're joined by Michael Kamleitner, Founder of Walls.io and Swat.io, both SaaS designed to help businesses improve their presence on social media platforms, including BlueSky.

Michael has been living and breathing social media for over 15 years now, and through Walls.io and Swat.io, he has privileged access to witness firsthand what moves the needle on social media platforms.

In episode 110 of the Growth Hub Podcast, we're joined by Udi Ledergor, Chief Evangelist Officer at Gong.

Udi joined Gong in 2016 as employee #13 and was the first of what is now a team of 60 talented marketers. Along the way, he contributed to taking Gong from a couple hundred thousand in revenue into a business making hundreds of millions of dollars in annual revenue.

We cover: 

• Udi’s journey, from CMO to Chief Evangelist Officer
• What was the most instrumental in growing Gong into a supersonic business
• Udi’s 5 steps to better align sales and marketing
• Udi’s Human-first marketing approach
• His views on AI
• How to leverage influencer marketing to support growth
• As well as very concrete and inspiring examples to take home.

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About the show:

The podcast for all things B2B marketing is brought to you by marketing agency Advance B2B. The Growth Hub Podcast is for B2B marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in B2B tech from across the world to gain their insight and advice on all things growth.

⬇️ Useful links ⬇️

• More episodes: advanceb2b.com/thegrowthhub
• Visit: advanceb2b.com/
• Become an Insider: advanceb2b.com/advance-insider

⬇️ Find us on ⬇️

• Spotify
• YouTube
• Apple Podcast
• Soundcloud

In episode 109 of the Growth Hub Podcast, we're joined by Chris Silvestri, Founder of Conversion Alchemy. He’s been exploring the intricacies of messaging and how to balance customer research, user experience or even psychology to help brand craft messages that resonate with their audience. We cover: - Why (too) many companies need help with messaging - The importance of empathizing with customers - The unique framework Chris uses to understand one’s audience better - How to use AI in your messaging work - How often should you revisit your messaging - And a bunch of other things you’ll want to hear and bring home with you. ❤️ Don't forget to subscribe ❤️ About the show: The podcast for all things B2B SaaS marketing is brought to you by marketing agency Advance B2B. The Growth Hub Podcast is for B2B marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in B2B tech from across the world to gain their insight and advice on all things growth. ⬇️ Useful links ⬇️ More episodes: www.advanceb2b.com/thegrowthhub Visit: www.advanceb2b.com/ Become an Insider: www.advanceb2b.com/advance-insider ⬇️ Find us on ⬇️ Apple Podcast: podcasts.apple.com/us/podcast/the-…st/id1219957221 Spotify: open.spotify.com/show/66pDW5uwWT1n7164vvYdZi Soundcloud: @thegrowthhub

PR is something that all B2B tech companies want, but if we’re being honest, too few do it right (or invest in it, to begin with). In this episode of the Growth Hub Podcast, Clem is joined by Karla Jo Helms, a hardened PR professional with over 15 years of experience in PR and founder of JOTO PR Disruptors. The episode, in short - The meaning of Anti-PR and what’s wrong with traditional PR? - The latest PR playbook one should follow - How should B2B professionals prioritize their PR efforts - How to get on journalists' or market influencers’ radar - How to go beyond “brand mentions” with reporting and measuring PR efforts and their effects on brand reputation and trust? - Common mistakes B2B companies make with PR, and how to avoid them? - As well as a few more well-guarded secrets from Karla Jo. Happy Listening! About the show: The podcast for all things B2B SaaS marketing is brought to you by marketing agency Advance B2B. The Growth Hub Podcast is for B2B marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in B2B tech from across the world to gain their insight and advice on all things growth. ⬇️ Useful links ⬇️ More episodes: www.advanceb2b.com/thegrowthhub Visit: www.advanceb2b.com/ Become an Insider: www.advanceb2b.com/advance-insider ⬇️ Find us on ⬇️ Apple Podcast: https://podcasts.apple.com/us/podcast/the-growth-hub-podcast/id1219957221 Spotify: open.spotify.com/show/66pDW5uwWT1n7164vvYdZi Soundcloud: https://soundcloud.com/thegrowthhub

In episode 107 of the Growth Hub Podcast, you'll hear about some of the most critical topics for B2B Tech companies and especially B2B founders and leaders:  scaling effectively, securing funding, and what to do after that! To cover all of this and more, we received Sri Ganesan, Co-founder of Konotor, and co-founder and CEO of Rocketlane, a SaaS Company specializing in customer onboarding that recently secured 24M in series B funding to supercharge its efforts to integrate advanced AI technology. We cover:  - How to secure funding (and avoid crashing after it) - How to build for scalability - Rocketlane's creative funding announcement methods - How to balance innovation with immediate customers' needs and requests - What Sri and Rocketlane have in store for the future - And a couple more pieces of advice from Sri Rocketlane's announcement: https://www.youtube.com/watch?v=nqXBvAKE7H0 Happy listening! About the show: The podcast for all things B2B SaaS marketing is brought to you by marketing agency Advance B2B. The Growth Hub Podcast is for B2B marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in B2B tech from across the world to gain their insight and advice on all things growth. ⬇️ Useful links ⬇️ More episodes: www.advanceb2b.com/thegrowthhub Visit: www.advanceb2b.com/ Become an Insider: www.advanceb2b.com/advance-insider ⬇️ Find us on ⬇️ Apple Podcast: podcasts.apple.com/us/podcast/the-…st/id1219957221 Spotify: open.spotify.com/show/66pDW5uwWT1n7164vvYdZi Soundcloud: https://soundcloud.com/thegrowthhub

In episode 106 of the Growth Hub Podcast, you’ll hear from Jean Bonnenfant, Head of Growth at Trezy. Jean has been playing a LOT with Engineering as Marketing in the past and has many concrete examples to share as well as amazing advice to get it done the right way. The episode, in short - Jean gives a thorough definition of what Engineering as Marketing is - shares his experience with this practice, - shares advice to limit the number of unqualified leads free stuff usually generates, - and what you need to be careful about not to damage your sales when giving too much away for free and what you should focus on to track the performance of your free tools. ❤️ Don't forget to like and subscribe ❤️ About the show: The podcast for all things B2B SaaS marketing is brought to you by marketing agency Advance B2B. The Growth Hub Podcast is for B2B marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in B2B tech from across the world to gain their insight and advice on all things growth. ⬇️ Useful links ⬇️ More episodes: https://www.advanceb2b.com/thegrowthhub Visit: https://www.advanceb2b.com/ Become an Insider: https://www.advanceb2b.com/advance-insider ⬇️ Find us on ⬇️ Apple Podcast: https://podcasts.apple.com/us/podcast/the-growth-hub-podcast/id1219957221 Spotify: https://open.spotify.com/show/66pDW5uwWT1n7164vvYdZi Soundcloud: https://soundcloud.com/thegrowthhub

In episode 105 of the Growth Hub Podcast, you’ll hear from Kathryn Strachan, Founder and CEO of CopyHouse, a UK Content Marketing agency that recently successfully entered the US … without a US team. The episode, in short: - CopyHouse’s GTM playbook, - How to enter a country without a dedicated team, - Whether marketing or sales should come first - How they had to rework messages that resonated in the UK, but not in the US. About the show: The Growth Hub Podcast—the podcast for all things B2B SaaS marketing—is brought to you by marketing agency Advance B2B. The Growth Hub Podcast is for B2B marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in B2B tech from across the world to gain their insight and advice on all things growth.

In episode 104 of the Growth Hub Podcast, we invited Joel Gaudeul to discuss a topic we all face: team misalignment. Joel had quite a lot to say - and he took the gloves off, no-bullshit-style. "I am not going to be popular by saying that (...) but you need to work, to make it work". Joel worked in B2C and B2B in companies like Ubisoft, Ulule, Mention, France Digitale, and Alma. He's worn the hats of brand manager, product marketer, CMO, COO, and CRO. The episode, in short: - How did wearing so many executive hats change the way he does marketing? - What metrics should sales, marketing, CS, and product follow together? - Joel's routine to ensure that alignment efforts stick - Go-to tools to make it happen About the show: The Growth Hub Podcast—the podcast for all things B2B SaaS marketing—is brought to you by marketing agency Advance B2B. The Growth Hub Podcast is for B2B marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in B2B tech from across the world to gain their insight and advice on all things growth.