B2B Marketers on a Mission

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B2B Marketers on a Mission, presented by EINBLICK.

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Latest Episodes

Ep. 158: How to Effectively Promote Productized B2B Services for Maximum Impact

Eisha Armstrong (Executive Chairman & Co-Founder, Vecteris) on how to effectively promote productized B2B services for maximum impact. She explained why the successful commercialization of productized offerings are much more than marketing campaign and training sellers. She also highlighted the main pitfalls to avoid, what the biggest obstacles are when companies productize, and how they can get to revenue faster and more efficiently.

Ep. 157: How to Implement Better B2B Email Marketing Campaigns

B2B content expert Jamie Woodbridge (Co-Founder, TheInboxClub) on how to implement better B2B email marketing campaigns. Jamie discussed the untapped potential of email marketing and the importance of first-party data and high-quality subscribers. He also highlighted the pitfalls to avoid, key metrics to focus on, and how data privacy and AI impact email marketing.

Ep. 156: How Video Uplevels Every Part of the Customer Journey

Jessica Deckinger (Operating Partner, Clearhaven Partners) on how B2B companies can use videos to improve every part of the customer journey. During our conversation, Jessica dispels the common misconception that video production is a huge endeavor that requires specialized skills and expensive resources. She also highlights which pitfalls to avoid, and how to get internal buy-in.

Ep. 155: How B2B Sales and Marketing Can Generate Better Results

Hamish Knox (CEO, Sandler Calgary) talks about how B2B sales and marketing can work together to generate better results. He explained why this conflict persists and what pitfalls to avoid. He also provided actionable tips on how marketing can proactively work with sales and how to get them involved in upcoming marketing initiatives that will resonate with customers.

Ep. 154: How to Use AI for Market Research

Dale Thomas (Founder, ActionableOps) on how B2B marketers can leverage AI for market research. During our conversation, Dale reiterated the importance of embracing the use of AI for research purposes. He also highlighted the pitfalls to avoid and how B2B marketers can better organize their approach when they plan for market research, find experts, and synthesize data.

Ep. 153: How to Leverage LinkedIn’s Untapped Potential

Indrek Poldvee (Chief Executive Officer, B2B Growth) on how B2B marketers can leverage the untapped potential of LinkedIn. Indrek explained what LinkedIn’s untapped potential is and what pitfalls to avoid. He also highlighted the importance of having a good LinkedIn profile and why an understanding of your target audience, having the right strategy, and the right messaging are paramount. He provided us with some actionable tips.

Ep. 152: How to Build a Powerful B2B Content Moat

Jessica Malnik (Founder, JM Content Group) on how marketers can build a content moat that creates lasting results for B2B brands. She talked about why she thinks the current B2B content marketing playbook is broken. She also highlighted the pitfalls that B2B content marketers should avoid, what the content moat consists of, and how content marketers can use AI ethically.

Ep. 151: How Insights into Your Target Audience Can Lead to Success

James Hipkin (CEO & Founder, Inn8ly) on how avatars of your target audience and buyer’s journey maps are crucial to B2B marketing success. James elaborated on the pitfalls that marketers should avoid and what important aspects of customer research they should focus on. He also provided tips on how to get internal buy-in to conduct the relevant research.

Ep. 150: How to Build Organic B2B Content Strategies

Shreya Banerjee and Paul Counts (Co-Founders of Marketing Counts) on how to build profitable organic B2B content strategies. Shreya and Paul highlighted the pitfalls to avoid and provide tips on the type of research that should be conducted. They also explained why a well-defined customer avatar and a mix of content types are important, and which metrics to pay attention to.

Bio of B2B Marketers on a Mission

B2B Marketers on a Mission, presented by EINBLICK, is a podcast designed to empower marketers and digital entrepreneurs in B2B industries. The show offers valuable insights and inspiration to help listeners succeed and strategically navigate their businesses in the ever-evolving marketing landscape.

Through engaging interviews with B2B marketers, digital entrepreneurs, and industry experts, the podcast provides a platform for sharing stories, achievements, and key lessons that can inspire listeners to think differently and improve their marketing strategies. Each episode offers sound bites of wisdom that encourage a fresh perspective and provide actionable takeaways.

The interviews with industry professionals not only highlight their successes but also shed light on the challenges they've faced and the lessons they've learned along the way.

With a focus on continuous improvement and scaling marketing efforts, the podcast aims to equip listeners with the tools and insights needed to thrive in the competitive B2B landscape.

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