B2B Marketers on a Mission

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B2B Marketers on a Mission, presented by EINBLICK.

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Latest Episodes

Ep. 141: How B2B Companies Can Leverage SMEs for Strategic Differentiation

Jeff Coyle (Co-Founder and Chief Strategy Officer, MarketMuse) on how companies can utilize SMEs for strategic differentiation. He explains why “the rise of the SME” is already here and what pitfalls marketers should avoid. He also talks about how to get buy-in from SMEs, and how they can shed light on key insights that will be instrumental in creating the right marketing assets.

Ep. 140: How B2B Marketers Can Build Greater Trust

Gee Ranasinha (Founder & CEO, KEXINO) on how marketers can build trust with senior management and other business units. Gee discussed the pitfalls marketers should avoid, the importance of understanding your audience, and why it’s imperative to find those internal champions within the organization.

Ep. 139: How to Develop the Right Personas for Better B2B Content

Naomi Soman (Founder, Storylogick Consulting) on how B2B marketers can develop the right personas to adapt the B2B messaging across the funnel. Naomi highlighted the pitfalls to avoid and how marketers can leverage customer research to create personas that are actually useful.

Ep. 138: How to Create Truly Differentiated B2B Content

Joe Sweeney (Content Marketing Strategist, The Content Marketing Commute) on how B2B marketers can develop truly differentiated content. Joe highlighted the pitfalls to avoid and discussed the importance of conducting research and why B2B marketers should build relationships with subject matter experts (SMEs).

Ep. 137: How to Market Complex Products to Engineers

Dr. Masha Petrova (CEO, Nullspace) on how B2B marketers can market complex products to engineers. Masha talked about the pitfalls to avoid and how marketers should probe properly to extract better insights from engineers. She also talked about the importance of finding an engineer who can be the subject matter expert and advocate for the company.

Ep. 136: How To Create a B2B Website for Revenue, Not Vanity

Sam Dunning (Founder, Breaking B2B) about how companies should create websites for revenue, not vanity. Sam highlights the “deadly sins” of B2B websites, how to fix them, and which SEO pitfalls to avoid. He also leaves us with some actionable tips on how to build SEO from scratch for your website.

Ep. 135: How B2B Marketers Can Build Relationships with Industry Analysts

Robin Schaffer (Principal AR Consultant, Schaffer AR) on how smart B2B marketers can start conducting outreach to analysts. She talked about what relationships with analysts entail. She also elaborates on the pitfalls to avoid, the process of analyst outreach and relationship building, and how to craft the right pitch.

Ep. 134: How B2B Companies Can Leverage Partnerships for Growth

Joran Hofman (Founder, Reditus) on how B2B companies can help to build trust through partnerships. During our conversation, Joran discussed the pitfalls to avoid, what is needed for an effective partnership outreach, and why B2B companies should use influencers.

Ep. 133: How to Craft Better Demand-Gen Campaigns That Deliver Good Results

Eddie Saunders, Jr. (Founder, Speak Friend) on how B2B companies can craft better demand-generation campaigns that deliver measurable results. He discussed why it’s important to start with a campaign audit. He also highlighted which pitfalls to avoid and which key metrics to focus on.

Bio of B2B Marketers on a Mission

B2B Marketers on a Mission, presented by EINBLICK, is a podcast designed to empower marketers and digital entrepreneurs in B2B industries. The show offers valuable insights and inspiration to help listeners succeed and strategically navigate their businesses in the ever-evolving marketing landscape.

Through engaging interviews with B2B marketers, digital entrepreneurs, and industry experts, the podcast provides a platform for sharing stories, achievements, and key lessons that can inspire listeners to think differently and improve their marketing strategies. Each episode offers sound bites of wisdom that encourage a fresh perspective and provide actionable takeaways.

The interviews with industry professionals not only highlight their successes but also shed light on the challenges they've faced and the lessons they've learned along the way.

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B2B Marketers on a Mission

Latest Episodes

Ep. 141: How B2B Companies Can Leverage SMEs for Strategic Differentiation

Ep. 140: How B2B Marketers Can Build Greater Trust

Ep. 139: How to Develop the Right Personas for Better B2B Content

Ep. 138: How to Create Truly Differentiated B2B Content

Ep. 137: How to Market Complex Products to Engineers

Ep. 136: How To Create a B2B Website for Revenue, Not Vanity

Ep. 135: How B2B Marketers Can Build Relationships with Industry Analysts

Ep. 134: How B2B Companies Can Leverage Partnerships for Growth

Ep. 133: How to Craft Better Demand-Gen Campaigns That Deliver Good Results

Bio of B2B Marketers on a Mission

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