B2B Marketers on a Mission

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B2B Marketers on a Mission, presented by EINBLICK.

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Latest Episodes

Ep. 161: B2B Marketing Highlights: 2024 Recap

Host Christian Klepp summarizes the B2B marketing highlights of 2024. He discusses the different B2B marketing categories, talks about the guests, and provides tips on what the audience would find useful in each episode.

Ep. 160: How to Create a Winning B2B Product Strategy

Wes Bush (Founder, ProductLed) on how to create a winning B2B product strategy. Wes explained why he believes product-led growth (PLG) is only half the story, and what pitfalls product marketers should avoid. He also elaborated on the need for a solid system, growth process, and lean team.

Ep. 159: How B2B Companies Build Strong Communities for Growth

Elzie Flenard III (Founder & CEO, Podcast Town) on how B2B companies can build strong communities for growth. Elzie advised against quick, superficial, and transactional efforts and emphasized the need for intentionality, understanding the audience, and building trust. He also discussed the key pitfalls to avoid and provided examples of how communities can help B2B companies become authorities in their niche.

Ep. 158: How to Effectively Promote Productized B2B Services for Maximum Impact

Eisha Armstrong (Executive Chairman & Co-Founder, Vecteris) on how to effectively promote productized B2B services for maximum impact. She explained why the successful commercialization of productized offerings are much more than marketing campaign and training sellers. She also highlighted the main pitfalls to avoid, what the biggest obstacles are when companies productize, and how they can get to revenue faster and more efficiently.

Ep. 157: How to Implement Better B2B Email Marketing Campaigns

B2B content expert Jamie Woodbridge (Co-Founder, TheInboxClub) on how to implement better B2B email marketing campaigns. Jamie discussed the untapped potential of email marketing and the importance of first-party data and high-quality subscribers. He also highlighted the pitfalls to avoid, key metrics to focus on, and how data privacy and AI impact email marketing.

Ep. 156: How Video Uplevels Every Part of the Customer Journey

Jessica Deckinger (Operating Partner, Clearhaven Partners) on how B2B companies can use videos to improve every part of the customer journey. During our conversation, Jessica dispels the common misconception that video production is a huge endeavor that requires specialized skills and expensive resources. She also highlights which pitfalls to avoid, and how to get internal buy-in.

Ep. 155: How B2B Sales and Marketing Can Generate Better Results

Hamish Knox (CEO, Sandler Calgary) talks about how B2B sales and marketing can work together to generate better results. He explained why this conflict persists and what pitfalls to avoid. He also provided actionable tips on how marketing can proactively work with sales and how to get them involved in upcoming marketing initiatives that will resonate with customers.

Ep. 154: How to Use AI for Market Research

Dale Thomas (Founder, ActionableOps) on how B2B marketers can leverage AI for market research. During our conversation, Dale reiterated the importance of embracing the use of AI for research purposes. He also highlighted the pitfalls to avoid and how B2B marketers can better organize their approach when they plan for market research, find experts, and synthesize data.

Ep. 153: How to Leverage LinkedIn’s Untapped Potential

Indrek Poldvee (Chief Executive Officer, B2B Growth) on how B2B marketers can leverage the untapped potential of LinkedIn. Indrek explained what LinkedIn’s untapped potential is and what pitfalls to avoid. He also highlighted the importance of having a good LinkedIn profile and why an understanding of your target audience, having the right strategy, and the right messaging are paramount. He provided us with some actionable tips.

Bio of B2B Marketers on a Mission

B2B Marketers on a Mission, presented by EINBLICK, is a podcast designed to empower marketers and digital entrepreneurs in B2B industries. The show offers valuable insights and inspiration to help listeners succeed and strategically navigate their businesses in the ever-evolving marketing landscape.

Through engaging interviews with B2B marketers, digital entrepreneurs, and industry experts, the podcast provides a platform for sharing stories, achievements, and key lessons that can inspire listeners to think differently and improve their marketing strategies. Each episode offers sound bites of wisdom that encourage a fresh perspective and provide actionable takeaways.

The interviews with industry professionals not only highlight their successes but also shed light on the challenges they've faced and the lessons they've learned along the way.

With a focus on continuous improvement and scaling marketing efforts, the podcast aims to equip listeners with the tools and insights needed to thrive in the competitive B2B landscape.

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