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Latest Episodes
Lessons from Alibaba, Meta, and PE Ops
Can You Really Spot a Great Company Before Everyone Else Does? In this episode of REady2Scale, Jeannette Friedrich sits down with Lee McCabe, Partner at Claymore Partners and former executive at Meta, Alibaba, and Expedia. With deep experience in both technology and private equity, Lee shares how to uncover high-potential companies, particularly those hiding in โboringโ sectors, by focusing on digital transformation, data-driven operations, and overlooked growth levers.
Whether you're an investor, operator, or advisor, you'll gain practical insights into how leading firms are building value not just through financial engineering but through smarter marketing, better tech stacks, and operational efficiency.
Key Takeaways:
- Why old-school industries hold untapped value:Digitally underserved sectors like B2B and consumer services are ripe for disruption and value creation.
- The power of a functional tech stack: Many businesses lack proper data infrastructure. Building a connected, insight-driven stack is step one to scaling sustainably.
- What digital value creation really looks like:Private equity must shift from passive ownership to active operational involvement, especially in marketing and data analytics.
- Lead generation is the real business: CEOs in services should view themselves as running lead generation engines. Conversion begins with optimised websites and media spend tracked to ROI.
- AI hype versus reality: AI is not yet the silver bullet for most companies. Without basic data systems in place, AI becomes a distraction rather than a solution.
- How to avoid data overload: Focus on the 10 to 15 KPIs that truly drive performance instead of drowning in dashboards and vanity metrics.
- The real role of marketing agencies: Good agencies tie marketing spend directly to revenue and profitability instead of reporting on clicks and impressions.
- Advising todayโs private equity investors:
Future-leading firms will use defined operational playbooks focused on digital execution from day one rather than relying on traditional financial levers.
- The compound effect of small steps:
Lee shares his philosophy for building an extraordinary life: take consistent action every day, even when the direction is unclear.
Recommended Resources:
Book: The Predatorโs Ball by Connie Bruck
Podcast: Pivot and All-In
Timestamps
00:00 Introduction and Guest Introduction
01:46 Lee McCabe's Career Journey
03:07 Identifying Winning Companies
05:32 Digital Transformation in Business
09:27 The Impact of AI on Marketing
23:28 Lightning Round and Conclusion
Connect with Lee McCabe:
Find him on LinkedIn
Are you REady2Scale Your Multifamily Investments?
Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level at www.bluelake-capital.com.
Credits
Producer: Blue Lake Capital
Strategist: Syed Mahmood
Editor: Emma Walker
Opening music: Pomplamoose
*๐๐ญ๐ถ๐ฆ ๐๐ข๐ฌ๐ฆ ๐๐ข๐ฑ๐ช๐ต๐ข๐ญ ๐ช๐ฏ๐ท๐ฆ๐ด๐ต๐ฎ๐ฆ๐ฏ๐ต ๐ฐ๐ฑ๐ฑ๐ฐ๐ณ๐ต๐ถ๐ฏ๐ช๐ต๐ช๐ฆ๐ด ๐ข๐ณ๐ฆ ๐ฐ๐ฑ๐ฆ๐ฏ ๐ต๐ฐ ๐ข๐ค๐ค๐ณ๐ฆ๐ฅ๐ช๐ต๐ฆ๐ฅ ๐ช๐ฏ๐ท๐ฆ๐ด๐ต๐ฐ๐ณ๐ด ๐ฐ๐ฏ๐ญ๐บ. ๐๐ฉ๐ช๐ด ๐ช๐ด ๐ฏ๐ฐ๐ต ๐ข๐ฏ ๐ฐ๐ง๐ง๐ฆ๐ณ๐ช๐ฏ๐จ ๐ต๐ฐ ๐ด๐ฆ๐ญ๐ญ ๐ข ๐ด๐ฆ๐ค๐ถ๐ณ๐ช๐ต๐บ ๐ฐ๐ณ ๐ข ๐ด๐ฐ๐ญ๐ช๐ค๐ช๐ต๐ข๐ต๐ช๐ฐ๐ฏ ๐ต๐ฐ ๐ด๐ฆ๐ญ๐ญ ๐ข ๐ด๐ฆ๐ค๐ถ๐ณ๐ช๐ต๐บ. ๐๐ญ๐ฆ๐ข๐ด๐ฆ ๐ค๐ฐ๐ฏ๐ด๐ถ๐ญ๐ต ๐ธ๐ช๐ต๐ฉ ๐บ๐ฐ๐ถ๐ณ ๐๐๐, ๐ข๐ต๐ต๐ฐ๐ณ๐ฏ๐ฆ๐บ, ๐ข๐ฏ๐ฅ/๐ฐ๐ณ ๐ฑ๐ณ๐ฐ๐ง๐ฆ๐ด๐ด๐ช๐ฐ๐ฏ๐ข๐ญ ๐ง๐ช๐ฏ๐ข๐ฏ๐ค๐ช๐ข๐ญ ๐ข๐ฅ๐ท๐ช๐ด๐ฐ๐ณ ๐ณ๐ฆ๐จ๐ข๐ณ๐ฅ๐ช๐ฏ๐จ ๐ต๐ฉ๐ฆ ๐ด๐ถ๐ช๐ต๐ข๐ฃ๐ช๐ญ๐ช๐ต๐บ ๐ฐ๐ง ๐ข๐ฏ ๐ช๐ฏ๐ท๐ฆ๐ด๐ต๐ฎ๐ฆ๐ฏ๐ต ๐ฃ๐บ ๐บ๐ฐ๐ถ.
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Building Smarter: How AI Is Changing Real Estate Lending
Can AI Really Transform Real Estate Lending?
Artificial intelligence is rapidly changing the way industries operate, and real estate is no exception. In this episode, host Jeannette Friedrich speaks with TJ Burns, Partner at Xiidra Lending and Founder of Burns Capital Partners, about how AI is beginning to reshape fix and flip lending, underwriting, and investor relations. TJ shares his remarkable โwallet story,โ and explains how his background as an engineer at Amazon has influenced his approach to building scalable, tech-driven lending systems.
Key Takeaways:
- The unexpected event that launched TJ Burnsโ real estate career.
- How AI is beginning to shape the future of lending and underwriting.
- Why adoption of AI tools in real estate remains slower than expected.
- The advantages of short-term lending in a changing market.
- How to design a career and life that align with your personal goals.
Listeners will gain insight into both the opportunities and current limitations of applying AI to real estate, as well as practical advice for entrepreneurs navigating this evolving landscape.
Timestamps
00:00 Introduction to AI in Real Estate
00:21 Meet TJ Burns: From Amazon to Real Estate
00:56 The Wallet Story: A Serendipitous Start
04:06 Xiidra and the AI Voice Agent
07:20 Challenges and Future of AI in Lending
18:10 Lightning Round and Final Thoughts
Are you REady2Scale Your Multifamily Investments?
Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level at www.bluelake-capital.com.
Credits
Producer: Blue Lake Capital
Strategist: Syed Mahmood
Editor: Emma Walker
Opening music: Pomplamoose
*๐๐ญ๐ถ๐ฆ ๐๐ข๐ฌ๐ฆ ๐๐ข๐ฑ๐ช๐ต๐ข๐ญ ๐ช๐ฏ๐ท๐ฆ๐ด๐ต๐ฎ๐ฆ๐ฏ๐ต ๐ฐ๐ฑ๐ฑ๐ฐ๐ณ๐ต๐ถ๐ฏ๐ช๐ต๐ช๐ฆ๐ด ๐ข๐ณ๐ฆ ๐ฐ๐ฑ๐ฆ๐ฏ ๐ต๐ฐ ๐ข๐ค๐ค๐ณ๐ฆ๐ฅ๐ช๐ต๐ฆ๐ฅ ๐ช๐ฏ๐ท๐ฆ๐ด๐ต๐ฐ๐ณ๐ด ๐ฐ๐ฏ๐ญ๐บ. ๐๐ฉ๐ช๐ด ๐ช๐ด ๐ฏ๐ฐ๐ต ๐ข๐ฏ ๐ฐ๐ง๐ง๐ฆ๐ณ๐ช๐ฏ๐จ ๐ต๐ฐ ๐ด๐ฆ๐ญ๐ญ ๐ข ๐ด๐ฆ๐ค๐ถ๐ณ๐ช๐ต๐บ ๐ฐ๐ณ ๐ข ๐ด๐ฐ๐ญ๐ช๐ค๐ช๐ต๐ข๐ต๐ช๐ฐ๐ฏ ๐ต๐ฐ ๐ด๐ฆ๐ญ๐ญ ๐ข ๐ด๐ฆ๐ค๐ถ๐ณ๐ช๐ต๐บ. ๐๐ญ๐ฆ๐ข๐ด๐ฆ ๐ค๐ฐ๐ฏ๐ด๐ถ๐ญ๐ต ๐ธ๐ช๐ต๐ฉ ๐บ๐ฐ๐ถ๐ณ ๐๐๐, ๐ข๐ต๐ต๐ฐ๐ณ๐ฏ๐ฆ๐บ, ๐ข๐ฏ๐ฅ/๐ฐ๐ณ ๐ฑ๐ณ๐ฐ๐ง๐ฆ๐ด๐ด๐ช๐ฐ๐ฏ๐ข๐ญ ๐ง๐ช๐ฏ๐ข๐ฏ๐ค๐ช๐ข๐ญ ๐ข๐ฅ๐ท๐ช๐ด๐ฐ๐ณ ๐ณ๐ฆ๐จ๐ข๐ณ๐ฅ๐ช๐ฏ๐จ ๐ต๐ฉ๐ฆ ๐ด๐ถ๐ช๐ต๐ข๐ฃ๐ช๐ญ๐ช๐ต๐บ ๐ฐ๐ง ๐ข๐ฏ ๐ช๐ฏ๐ท๐ฆ๐ด๐ต๐ฎ๐ฆ๐ฏ๐ต ๐ฃ๐บ ๐บ๐ฐ๐ถ.
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The Surprising Data Points Impacting Housing Affordability
Whatโs Really Driving Americaโs Housing Affordability Crisis?
Why are homes and rentals increasingly out of reach, even as incomes and construction evolve? In this episode of REady2Scale, host Jeannette Friedrich speaks with Dr. Richard Green, Chair of the USC Smith Department of Real Estate Development and a leading housing economist, to unpack the data and social forces shaping todayโs affordability crisis.
Key Takeaways:
- How changing family structures are influencing homeownership trends
- Why rent growth continues to outpace wages across much of the U.S.
- The unseen impact of land regulation on supply and affordability
- What global housing models can teach the U.S. about sustainable solutions
- Why innovation in construction remains stagnant and what could change that
- The critical role data plays in crafting smarter housing policy
Listeners will gain a deeper understanding of the factors driving todayโs housing challenges and what it will take to make housing affordable again.
Timestamps
00:00 Introduction and Guest Introduction
03:03 The Housing Market and Affordability
03:49 Impact of Marriage and Societal Changes on Housing
24:14 Exploring Singapore's Housing Model
31:36 Innovations in Real Estate Development
34:34 Insights from Working at HUD and Freddie Mac
Are you REady2Scale Your Multifamily Investments?
Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level at www.bluelake-capital.com.
Credits
Producer: Blue Lake Capital
Strategist: Syed Mahmood
Editor: Emma Walker
Opening music: Pomplamoose
*๐๐ญ๐ถ๐ฆ ๐๐ข๐ฌ๐ฆ ๐๐ข๐ฑ๐ช๐ต๐ข๐ญ ๐ช๐ฏ๐ท๐ฆ๐ด๐ต๐ฎ๐ฆ๐ฏ๐ต ๐ฐ๐ฑ๐ฑ๐ฐ๐ณ๐ต๐ถ๐ฏ๐ช๐ต๐ช๐ฆ๐ด ๐ข๐ณ๐ฆ ๐ฐ๐ฑ๐ฆ๐ฏ ๐ต๐ฐ ๐ข๐ค๐ค๐ณ๐ฆ๐ฅ๐ช๐ต๐ฆ๐ฅ ๐ช๐ฏ๐ท๐ฆ๐ด๐ต๐ฐ๐ณ๐ด ๐ฐ๐ฏ๐ญ๐บ. ๐๐ฉ๐ช๐ด ๐ช๐ด ๐ฏ๐ฐ๐ต ๐ข๐ฏ ๐ฐ๐ง๐ง๐ฆ๐ณ๐ช๐ฏ๐จ ๐ต๐ฐ ๐ด๐ฆ๐ญ๐ญ ๐ข ๐ด๐ฆ๐ค๐ถ๐ณ๐ช๐ต๐บ ๐ฐ๐ณ ๐ข ๐ด๐ฐ๐ญ๐ช๐ค๐ช๐ต๐ข๐ต๐ช๐ฐ๐ฏ ๐ต๐ฐ ๐ด๐ฆ๐ญ๐ญ ๐ข ๐ด๐ฆ๐ค๐ถ๐ณ๐ช๐ต๐บ. ๐๐ญ๐ฆ๐ข๐ด๐ฆ ๐ค๐ฐ๐ฏ๐ด๐ถ๐ญ๐ต ๐ธ๐ช๐ต๐ฉ ๐บ๐ฐ๐ถ๐ณ ๐๐๐, ๐ข๐ต๐ต๐ฐ๐ณ๐ฏ๐ฆ๐บ, ๐ข๐ฏ๐ฅ/๐ฐ๐ณ ๐ฑ๐ณ๐ฐ๐ง๐ฆ๐ด๐ด๐ช๐ฐ๐ฏ๐ข๐ญ ๐ง๐ช๐ฏ๐ข๐ฏ๐ค๐ช๐ข๐ญ ๐ข๐ฅ๐ท๐ช๐ด๐ฐ๐ณ ๐ณ๐ฆ๐จ๐ข๐ณ๐ฅ๐ช๐ฏ๐จ ๐ต๐ฉ๐ฆ ๐ด๐ถ๐ช๐ต๐ข๐ฃ๐ช๐ญ๐ช๐ต๐บ ๐ฐ๐ง ๐ข๐ฏ ๐ช๐ฏ๐ท๐ฆ๐ด๐ต๐ฎ๐ฆ๐ฏ๐ต ๐ฃ๐บ ๐บ๐ฐ๐ถ.
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From $50M Loss to Recovery: Lessons for Todayโs Investors
What happens when the real estate market turns against you? In this episode, Jeanette Friedrich sits down with veteran investor Rod Khleif to talk about the hard truths of multifamily investing, the risks that can wipe out even experienced operators, and the mindset needed to recover from major setbacks. Drawing from Rodโs personal story of losing $50 million in 2008 and rebuilding his career, this discussion shines a light on what it really takes to succeed through cycles and why todayโs challenges could set the stage for one of the biggest wealth transfer opportunities in real estate.
Key takeaways from this episode:
- Why multifamily faces extraordinary pressure with nearly $1 trillion in commercial debt maturing and rates still elevated
- The critical mistakes that led to Rodโs 2008 collapse and how investors can avoid repeating them
- How mindset, focus, and decisive action play a bigger role in recovery than strategy alone
- What โirrational exuberanceโ looks like in real estate cycles and how to recognize it
- Why distressed assets and market resets create generational opportunities for investors
- The importance of confidence in yourself versus confidence in the market
- Why long-term fundamentals still make real estate a proven wealth-building vehicle
Are you REady2Scale Your Multifamily Investments?
Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level at www.bluelake-capital.com.
Credits
Producer: Blue Lake Capital
Strategist: Syed Mahmood
Editor: Emma Walker
Opening music: Pomplamoose
*๐๐ญ๐ถ๐ฆ ๐๐ข๐ฌ๐ฆ ๐๐ข๐ฑ๐ช๐ต๐ข๐ญ ๐ช๐ฏ๐ท๐ฆ๐ด๐ต๐ฎ๐ฆ๐ฏ๐ต ๐ฐ๐ฑ๐ฑ๐ฐ๐ณ๐ต๐ถ๐ฏ๐ช๐ต๐ช๐ฆ๐ด ๐ข๐ณ๐ฆ ๐ฐ๐ฑ๐ฆ๐ฏ ๐ต๐ฐ ๐ข๐ค๐ค๐ณ๐ฆ๐ฅ๐ช๐ต๐ฆ๐ฅ ๐ช๐ฏ๐ท๐ฆ๐ด๐ต๐ฐ๐ณ๐ด ๐ฐ๐ฏ๐ญ๐บ. ๐๐ฉ๐ช๐ด ๐ช๐ด ๐ฏ๐ฐ๐ต ๐ข๐ฏ ๐ฐ๐ง๐ง๐ฆ๐ณ๐ช๐ฏ๐จ ๐ต๐ฐ ๐ด๐ฆ๐ญ๐ญ ๐ข ๐ด๐ฆ๐ค๐ถ๐ณ๐ช๐ต๐บ ๐ฐ๐ณ ๐ข ๐ด๐ฐ๐ญ๐ช๐ค๐ช๐ต๐ข๐ต๐ช๐ฐ๐ฏ ๐ต๐ฐ ๐ด๐ฆ๐ญ๐ญ ๐ข ๐ด๐ฆ๐ค๐ถ๐ณ๐ช๐ต๐บ. ๐๐ญ๐ฆ๐ข๐ด๐ฆ ๐ค๐ฐ๐ฏ๐ด๐ถ๐ญ๐ต ๐ธ๐ช๐ต๐ฉ ๐บ๐ฐ๐ถ๐ณ ๐๐๐, ๐ข๐ต๐ต๐ฐ๐ณ๐ฏ๐ฆ๐บ, ๐ข๐ฏ๐ฅ/๐ฐ๐ณ ๐ฑ๐ณ๐ฐ๐ง๐ฆ๐ด๐ด๐ช๐ฐ๐ฏ๐ข๐ญ ๐ง๐ช๐ฏ๐ข๐ฏ๐ค๐ช๐ข๐ญ ๐ข๐ฅ๐ท๐ช๐ด๐ฐ๐ณ ๐ณ๐ฆ๐จ๐ข๐ณ๐ฅ๐ช๐ฏ๐จ ๐ต๐ฉ๐ฆ ๐ด๐ถ๐ช๐ต๐ข๐ฃ๐ช๐ญ๐ช๐ต๐บ ๐ฐ๐ง ๐ข๐ฏ ๐ช๐ฏ๐ท๐ฆ๐ด๐ต๐ฎ๐ฆ๐ฏ๐ต ๐ฃ๐บ ๐บ๐ฐ๐ถ.
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How Does Bitcoin Work? (And Why It Matters in Real Estate)
RERUN: What Does Bitcoin Have to Do with Real Estate? More Than You Think.
Can a decentralized digital currency reshape one of the oldest industries in the world? In this episode, Jeannette Friedrich breaks down what Bitcoin really is, how blockchain works, and why real estate investors should be paying close attention. Whether you're new to cryptocurrency or just curious how it intersects with real estate, this episode simplifies the concepts and connects the dots.
Key Takeaways:
What Bitcoin is in simple terms and why itโs not just for tech enthusiasts.
How blockchain works using an easy-to-understand bulletin board analogy.
Why Bitcoinโs decentralization and security features are game-changers.
Three major ways blockchain could impact real estate, including:
Challenges to widespread adoption, including regulation, complexity, and energy use in Bitcoin mining.
Why real estate investors should stay informed as blockchain continues to evolve.
1. Secure, tamper-proof property records
2. Smart contracts that reduce middlemen and costs
3. Tokenization for increased liquidity in real estate investments
This episode helps real estate professionals and investors understand a rapidly developing technology that may redefine how deals are done.
Are you REady2Scale Your Multifamily Investments?
Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level at www.bluelake-capital.com.
Timestamps
00:00 Introduction to Bitcoin and Real Estate
00:41 What is Bitcoin?
01:59 Understanding Blockchain Technology
03:27 Bitcoin Mining Explained
04:44 Blockchain Applications in Real Estate
07:13 Challenges and Future of Blockchain in Real Estate
Credits
Producer: Blue Lake Capital
Strategist: Syed Mahmood
Editor: Emma Walker
Opening music: Pomplamoose
*๐๐ญ๐ถ๐ฆ ๐๐ข๐ฌ๐ฆ ๐๐ข๐ฑ๐ช๐ต๐ข๐ญ ๐ช๐ฏ๐ท๐ฆ๐ด๐ต๐ฎ๐ฆ๐ฏ๐ต ๐ฐ๐ฑ๐ฑ๐ฐ๐ณ๐ต๐ถ๐ฏ๐ช๐ต๐ช๐ฆ๐ด ๐ข๐ณ๐ฆ ๐ฐ๐ฑ๐ฆ๐ฏ ๐ต๐ฐ ๐ข๐ค๐ค๐ณ๐ฆ๐ฅ๐ช๐ต๐ฆ๐ฅ ๐ช๐ฏ๐ท๐ฆ๐ด๐ต๐ฐ๐ณ๐ด ๐ฐ๐ฏ๐ญ๐บ. ๐๐ฉ๐ช๐ด ๐ช๐ด ๐ฏ๐ฐ๐ต ๐ข๐ฏ ๐ฐ๐ง๐ง๐ฆ๐ณ๐ช๐ฏ๐จ ๐ต๐ฐ ๐ด๐ฆ๐ญ๐ญ ๐ข ๐ด๐ฆ๐ค๐ถ๐ณ๐ช๐ต๐บ ๐ฐ๐ณ ๐ข ๐ด๐ฐ๐ญ๐ช๐ค๐ช๐ต๐ข๐ต๐ช๐ฐ๐ฏ ๐ต๐ฐ ๐ด๐ฆ๐ญ๐ญ ๐ข ๐ด๐ฆ๐ค๐ถ๐ณ๐ช๐ต๐บ. ๐๐ญ๐ฆ๐ข๐ด๐ฆ ๐ค๐ฐ๐ฏ๐ด๐ถ๐ญ๐ต ๐ธ๐ช๐ต๐ฉ ๐บ๐ฐ๐ถ๐ณ ๐๐๐, ๐ข๐ต๐ต๐ฐ๐ณ๐ฏ๐ฆ๐บ, ๐ข๐ฏ๐ฅ/๐ฐ๐ณ ๐ฑ๐ณ๐ฐ๐ง๐ฆ๐ด๐ด๐ช๐ฐ๐ฏ๐ข๐ญ ๐ง๐ช๐ฏ๐ข๐ฏ๐ค๐ช๐ข๐ญ ๐ข๐ฅ๐ท๐ช๐ด๐ฐ๐ณ ๐ณ๐ฆ๐จ๐ข๐ณ๐ฅ๐ช๐ฏ๐จ ๐ต๐ฉ๐ฆ ๐ด๐ถ๐ช๐ต๐ข๐ฃ๐ช๐ญ๐ช๐ต๐บ ๐ฐ๐ง ๐ข๐ฏ ๐ช๐ฏ๐ท๐ฆ๐ด๐ต๐ฎ๐ฆ๐ฏ๐ต ๐ฃ๐บ ๐บ๐ฐ๐ถ.
#bitcoin #realestateinvesting #cryptocurrency
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Rate Cut Readiness for Multifamily Investors
Is a 25-basis-point rate cut enough to move the needle for real estate investors? In this episode, Ellie Perlman goes beyond the headlines to explore what the Fedโs recent decision could mean for multifamily investing and family office strategies. From market sentiment to underwriting shifts, she outlines the key dynamics that investors should be tracking in todayโs environment.
Key Takeaways:
- What the rate cut signals to investors and why that matters
- How the current environment is affecting deal flow and transaction volume
- What family offices are doing differently in response to the latest macro moves
- The operational and underwriting considerations that remain unchanged
- Why timing, flexibility, and liquidity are becoming more important in todayโs market
- Whether you are already active or planning to re-enter, this episode offers perspective on what could lie ahead and how to think strategically as the cycle evolves.
Special Episode Hosted by Ellie Perlman
While most episodes of REady2Scale are hosted by Jeannette Friedrich, todayโs conversation is led by Ellie Perlman, Founder and CEO of Blue Lake Capital. In this special episode, Ellie brings her direct perspective as a sponsor, operator, and investor to explore how recent macro shifts are affecting the multifamily landscape and investor behaviour.
Timestamps
00:19 Impact of Recent Fed Rate Cuts
01:57 Macro Implications and Market Reactions
07:01 Multifamily Market Insights
12:09 Investment Strategies for Family Offices
22:29 Conclusion and Final Thoughts
Are you REady2Scale Your Multifamily Investments?
Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level at www.bluelake-capital.com.
Credits
Producer: Blue Lake Capital
Strategist: Syed Mahmood
Editor: Emma Walker
Opening music: Pomplamoose
*๐๐ญ๐ถ๐ฆ ๐๐ข๐ฌ๐ฆ ๐๐ข๐ฑ๐ช๐ต๐ข๐ญ ๐ช๐ฏ๐ท๐ฆ๐ด๐ต๐ฎ๐ฆ๐ฏ๐ต ๐ฐ๐ฑ๐ฑ๐ฐ๐ณ๐ต๐ถ๐ฏ๐ช๐ต๐ช๐ฆ๐ด ๐ข๐ณ๐ฆ ๐ฐ๐ฑ๐ฆ๐ฏ ๐ต๐ฐ ๐ข๐ค๐ค๐ณ๐ฆ๐ฅ๐ช๐ต๐ฆ๐ฅ ๐ช๐ฏ๐ท๐ฆ๐ด๐ต๐ฐ๐ณ๐ด ๐ฐ๐ฏ๐ญ๐บ. ๐๐ฉ๐ช๐ด ๐ช๐ด ๐ฏ๐ฐ๐ต ๐ข๐ฏ ๐ฐ๐ง๐ง๐ฆ๐ณ๐ช๐ฏ๐จ ๐ต๐ฐ ๐ด๐ฆ๐ญ๐ญ ๐ข ๐ด๐ฆ๐ค๐ถ๐ณ๐ช๐ต๐บ ๐ฐ๐ณ ๐ข ๐ด๐ฐ๐ญ๐ช๐ค๐ช๐ต๐ข๐ต๐ช๐ฐ๐ฏ ๐ต๐ฐ ๐ด๐ฆ๐ญ๐ญ ๐ข ๐ด๐ฆ๐ค๐ถ๐ณ๐ช๐ต๐บ. ๐๐ญ๐ฆ๐ข๐ด๐ฆ ๐ค๐ฐ๐ฏ๐ด๐ถ๐ญ๐ต ๐ธ๐ช๐ต๐ฉ ๐บ๐ฐ๐ถ๐ณ ๐๐๐, ๐ข๐ต๐ต๐ฐ๐ณ๐ฏ๐ฆ๐บ, ๐ข๐ฏ๐ฅ/๐ฐ๐ณ ๐ฑ๐ณ๐ฐ๐ง๐ฆ๐ด๐ด๐ช๐ฐ๐ฏ๐ข๐ญ ๐ง๐ช๐ฏ๐ข๐ฏ๐ค๐ช๐ข๐ญ ๐ข๐ฅ๐ท๐ช๐ด๐ฐ๐ณ ๐ณ๐ฆ๐จ๐ข๐ณ๐ฅ๐ช๐ฏ๐จ ๐ต๐ฉ๐ฆ ๐ด๐ถ๐ช๐ต๐ข๐ฃ๐ช๐ญ๐ช๐ต๐บ ๐ฐ๐ง ๐ข๐ฏ ๐ช๐ฏ๐ท๐ฆ๐ด๐ต๐ฎ๐ฆ๐ฏ๐ต ๐ฃ๐บ ๐บ๐ฐ๐ถ.
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Which Investments Are Best in a Recession? ep. 444
Is Cash Really Safe in a Recession? The Case for Multifamily Investing
With growing concerns about a potential recession, many investors are wondering how to protect their capital. Is cash really the safest option, or is there a better way to hedge against inflation and economic uncertainty? In this episode, we break down why multifamily real estate stands out as a resilient investment in turbulent times.
Key Takeaways:
- Why Demand for Rentals Rises in a Recession โ Economic downturns often push more people toward renting, increasing demand for multifamily housing.
- The Hidden Cost of Holding Cash โ Inflation erodes purchasing power over time, meaning your money in the bank is losing value.
- How Multifamily Investments Create Stability โ Through cash flow, appreciation, and tax advantages, multifamily real estate helps investors grow their wealth even during economic downturns.
- Real-World Wealth Comparison โ A $100,000 investment in multifamily real estate could potentially grow to $125,000 in three years, while cash could lose value down to $85,000 in the same timeframe.
- Why the Wealthy Continue to Invest in Real Estate โ High-net-worth individuals consistently turn to real estate because of its ability to generate returns across market cycles.
If you're looking for strategies to protect and grow your capital in uncertain times, this episode offers valuable insights into why multifamily real estate is a strong alternative to keeping cash on the sidelines.
Timestamps
00:00 Introduction: Is a Recession Coming?
00:22 Why Multifamily Real Estate?
02:00 The Impact of Inflation on Cash
03:10 Benefits of Investing in Real Estate
05:22 Comparing Scenarios: Cash vs. Real Estate
06:30 Conclusion and Next Steps
Are you REady2Scale Your Multifamily Investments?
Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level at www.bluelake-capital.com.
To reach Ellie & the Blue Lake team, email them at info@bluelake-capital.com or complete our investor form at www.bluelake-capital.com/new-investor-form and they'll connect with you.
Credits
Producer: Blue Lake Capital
Strategist: Syed Mahmood
Editor: Emma Walker
Opening music: Pomplamoose
*๐๐ญ๐ถ๐ฆ ๐๐ข๐ฌ๐ฆ ๐๐ข๐ฑ๐ช๐ต๐ข๐ญ ๐ช๐ฏ๐ท๐ฆ๐ด๐ต๐ฎ๐ฆ๐ฏ๐ต ๐ฐ๐ฑ๐ฑ๐ฐ๐ณ๐ต๐ถ๐ฏ๐ช๐ต๐ช๐ฆ๐ด ๐ข๐ณ๐ฆ ๐ฐ๐ฑ๐ฆ๐ฏ ๐ต๐ฐ ๐ข๐ค๐ค๐ณ๐ฆ๐ฅ๐ช๐ต๐ฆ๐ฅ ๐ช๐ฏ๐ท๐ฆ๐ด๐ต๐ฐ๐ณ๐ด ๐ฐ๐ฏ๐ญ๐บ. ๐๐ฉ๐ช๐ด ๐ช๐ด ๐ฏ๐ฐ๐ต ๐ข๐ฏ ๐ฐ๐ง๐ง๐ฆ๐ณ๐ช๐ฏ๐จ ๐ต๐ฐ ๐ด๐ฆ๐ญ๐ญ ๐ข ๐ด๐ฆ๐ค๐ถ๐ณ๐ช๐ต๐บ ๐ฐ๐ณ ๐ข ๐ด๐ฐ๐ญ๐ช๐ค๐ช๐ต๐ข๐ต๐ช๐ฐ๐ฏ ๐ต๐ฐ ๐ด๐ฆ๐ญ๐ญ ๐ข ๐ด๐ฆ๐ค๐ถ๐ณ๐ช๐ต๐บ. ๐๐ญ๐ฆ๐ข๐ด๐ฆ ๐ค๐ฐ๐ฏ๐ด๐ถ๐ญ๐ต ๐ธ๐ช๐ต๐ฉ ๐บ๐ฐ๐ถ๐ณ ๐๐๐, ๐ข๐ต๐ต๐ฐ๐ณ๐ฏ๐ฆ๐บ, ๐ข๐ฏ๐ฅ/๐ฐ๐ณ ๐ฑ๐ณ๐ฐ๐ง๐ฆ๐ด๐ด๐ช๐ฐ๐ฏ๐ข๐ญ ๐ง๐ช๐ฏ๐ข๐ฏ๐ค๐ช๐ข๐ญ ๐ข๐ฅ๐ท๐ช๐ด๐ฐ๐ณ ๐ณ๐ฆ๐จ๐ข๐ณ๐ฅ๐ช๐ฏ๐จ ๐ต๐ฉ๐ฆ ๐ด๐ถ๐ช๐ต๐ข๐ฃ๐ช๐ญ๐ช๐ต๐บ ๐ฐ๐ง ๐ข๐ฏ ๐ช๐ฏ๐ท๐ฆ๐ด๐ต๐ฎ๐ฆ๐ฏ๐ต ๐ฃ๐บ ๐บ๐ฐ๐ถ.
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Underwriting Uncovered: What Every Passive Investor Should Know
What does it really take to underwrite a multifamily deal, and how can passive investors use underwriting knowledge to sharpen their due diligence? In this episode, Jeannette Friedrich sits down with Jason Williams, Chief Underwriting Officer at Ironclad Underwriting and co-founder of The Academy Presents, to unpack how underwriting works, what red flags to watch for, and how investors can make smarter decisions.
Key Takeaways:
- Why underwriting is never โfinishedโ and how models evolve with market cycles, lending parameters, and investment strategies
- Practical advice for passive investors on whether (and how) to learn underwriting versus leaning on experts
- Common red flags to recognise, from unsustainable rent growth assumptions to underfunded reserves
- The importance of stress testing and sensitivity analyses when evaluating projections
- How insurance, labour, and other operating costs should be approached realistically through third-party insights
- Lessons from deals that looked strong on paper but underperformed in practice, and why betting on the operator is as critical as the numbers
- Best practices for aligning underwriting with asset management to ensure business plans translate into real results
Are you REady2Scale Your Multifamily Investments?
Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level at www.bluelake-capital.com.
Credits
Producer: Blue Lake Capital
Strategist: Syed Mahmood
Editor: Emma Walker
Opening music: Pomplamoose
*๐๐ญ๐ถ๐ฆ ๐๐ข๐ฌ๐ฆ ๐๐ข๐ฑ๐ช๐ต๐ข๐ญ ๐ช๐ฏ๐ท๐ฆ๐ด๐ต๐ฎ๐ฆ๐ฏ๐ต ๐ฐ๐ฑ๐ฑ๐ฐ๐ณ๐ต๐ถ๐ฏ๐ช๐ต๐ช๐ฆ๐ด ๐ข๐ณ๐ฆ ๐ฐ๐ฑ๐ฆ๐ฏ ๐ต๐ฐ ๐ข๐ค๐ค๐ณ๐ฆ๐ฅ๐ช๐ต๐ฆ๐ฅ ๐ช๐ฏ๐ท๐ฆ๐ด๐ต๐ฐ๐ณ๐ด ๐ฐ๐ฏ๐ญ๐บ. ๐๐ฉ๐ช๐ด ๐ช๐ด ๐ฏ๐ฐ๐ต ๐ข๐ฏ ๐ฐ๐ง๐ง๐ฆ๐ณ๐ช๐ฏ๐จ ๐ต๐ฐ ๐ด๐ฆ๐ญ๐ญ ๐ข ๐ด๐ฆ๐ค๐ถ๐ณ๐ช๐ต๐บ ๐ฐ๐ณ ๐ข ๐ด๐ฐ๐ญ๐ช๐ค๐ช๐ต๐ข๐ต๐ช๐ฐ๐ฏ ๐ต๐ฐ ๐ด๐ฆ๐ญ๐ญ ๐ข ๐ด๐ฆ๐ค๐ถ๐ณ๐ช๐ต๐บ. ๐๐ญ๐ฆ๐ข๐ด๐ฆ ๐ค๐ฐ๐ฏ๐ด๐ถ๐ญ๐ต ๐ธ๐ช๐ต๐ฉ ๐บ๐ฐ๐ถ๐ณ ๐๐๐, ๐ข๐ต๐ต๐ฐ๐ณ๐ฏ๐ฆ๐บ, ๐ข๐ฏ๐ฅ/๐ฐ๐ณ ๐ฑ๐ณ๐ฐ๐ง๐ฆ๐ด๐ด๐ช๐ฐ๐ฏ๐ข๐ญ ๐ง๐ช๐ฏ๐ข๐ฏ๐ค๐ช๐ข๐ญ ๐ข๐ฅ๐ท๐ช๐ด๐ฐ๐ณ ๐ณ๐ฆ๐จ๐ข๐ณ๐ฅ๐ช๐ฏ๐จ ๐ต๐ฉ๐ฆ ๐ด๐ถ๐ช๐ต๐ข๐ฃ๐ช๐ญ๐ช๐ต๐บ ๐ฐ๐ง ๐ข๐ฏ ๐ช๐ฏ๐ท๐ฆ๐ด๐ต๐ฎ๐ฆ๐ฏ๐ต ๐ฃ๐บ ๐บ๐ฐ๐ถ.
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How the Rich Make Investments With Recession Uncertainty
How do disciplined investors keep moving forward when everyone is talking about recession? In this episode, Jeannette Friedrich breaks down the five principles she has observed among both high-profile and everyday investors that allow them to make confident investment decisions despite uncertainty. If you are wondering how to stay focused on your financial goals when the economy feels unpredictable, this conversation provides clear, practical guidance.
Key Takeaways:
- Why knowing your โwhyโ is the foundation for any successful investment plan.- How focusing on fundamentals like supply and demand helps investors cut through market noise.- The importance of โstreet credibilityโ and choosing trustworthy partners.
- Why successful investors evaluate decisions from every angle, including the cost of inaction.
- How mapping out a full investment strategy creates clarity and long-term momentum.
Are you REady2Scale Your Multifamily Investments?
Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level at www.bluelake-capital.com.
Credits
Producer: Blue Lake Capital
Strategist: Syed Mahmood
Editor: Emma Walker
Opening music: Pomplamoose
*๐๐ญ๐ถ๐ฆ ๐๐ข๐ฌ๐ฆ ๐๐ข๐ฑ๐ช๐ต๐ข๐ญ ๐ช๐ฏ๐ท๐ฆ๐ด๐ต๐ฎ๐ฆ๐ฏ๐ต ๐ฐ๐ฑ๐ฑ๐ฐ๐ณ๐ต๐ถ๐ฏ๐ช๐ต๐ช๐ฆ๐ด ๐ข๐ณ๐ฆ ๐ฐ๐ฑ๐ฆ๐ฏ ๐ต๐ฐ ๐ข๐ค๐ค๐ณ๐ฆ๐ฅ๐ช๐ต๐ฆ๐ฅ ๐ช๐ฏ๐ท๐ฆ๐ด๐ต๐ฐ๐ณ๐ด ๐ฐ๐ฏ๐ญ๐บ. ๐๐ฉ๐ช๐ด ๐ช๐ด ๐ฏ๐ฐ๐ต ๐ข๐ฏ ๐ฐ๐ง๐ง๐ฆ๐ณ๐ช๐ฏ๐จ ๐ต๐ฐ ๐ด๐ฆ๐ญ๐ญ ๐ข ๐ด๐ฆ๐ค๐ถ๐ณ๐ช๐ต๐บ ๐ฐ๐ณ ๐ข ๐ด๐ฐ๐ญ๐ช๐ค๐ช๐ต๐ข๐ต๐ช๐ฐ๐ฏ ๐ต๐ฐ ๐ด๐ฆ๐ญ๐ญ ๐ข ๐ด๐ฆ๐ค๐ถ๐ณ๐ช๐ต๐บ. ๐๐ญ๐ฆ๐ข๐ด๐ฆ ๐ค๐ฐ๐ฏ๐ด๐ถ๐ญ๐ต ๐ธ๐ช๐ต๐ฉ ๐บ๐ฐ๐ถ๐ณ ๐๐๐, ๐ข๐ต๐ต๐ฐ๐ณ๐ฏ๐ฆ๐บ, ๐ข๐ฏ๐ฅ/๐ฐ๐ณ ๐ฑ๐ณ๐ฐ๐ง๐ฆ๐ด๐ด๐ช๐ฐ๐ฏ๐ข๐ญ ๐ง๐ช๐ฏ๐ข๐ฏ๐ค๐ช๐ข๐ญ ๐ข๐ฅ๐ท๐ช๐ด๐ฐ๐ณ ๐ณ๐ฆ๐จ๐ข๐ณ๐ฅ๐ช๐ฏ๐จ ๐ต๐ฉ๐ฆ ๐ด๐ถ๐ช๐ต๐ข๐ฃ๐ช๐ญ๐ช๐ต๐บ ๐ฐ๐ง ๐ข๐ฏ ๐ช๐ฏ๐ท๐ฆ๐ด๐ต๐ฎ๐ฆ๐ฏ๐ต ๐ฃ๐บ ๐บ๐ฐ๐ถ.
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Bio of REady2Scale - Real Estate Investing
REady2Scale - Real Estate Investing, a podcast that takes listeners on a journey of inspiration and knowledge in the world of real estate investing. Hosted by Jeannette Robinson, a prominent figure in the industry and a member of Blue Lake Capital, this show aims to help listeners elevate their investing game and prepare for scaling their portfolio, business, and life.
Through REady2Scale, listeners will have the opportunity to learn from some of the most successful investors from around the globe. Each episode features insightful conversations with experienced individuals who have achieved remarkable success in real estate investing.
Their stories, strategies, and wisdom serve as a source of inspiration and guidance for listeners, encouraging them to set higher goals and unlock new possibilities in their real estate ventures.
The podcast covers a wide range of topics related to real estate investing, including market trends, property analysis, financing, property management, and more.