The Skift Travel Podcast

In this episode of the Skift Travel Podcast, hosts Sarah Kopit and Seth Borko sit down with Steve Hafner, CEO of Kayak, in New York City to discuss this year’s travel Megatrends. They start with Skift’s lead Megatrend for 2025: The growing impact of live tourism on travel trends, highlighting how major events like Formula 1 races and Taylor Swift concerts drive significant travel demand, especially in smaller markets. To capitalize on this, Kayak is using AI to anticipate major travel events by creating targeted landing pages that help users easily find relevant travel options. While these events generate substantial interest, Hafner acknowledged the challenge of effectively monetizing event-driven travel and noted that Kayak is still working on fully integrating ticketing with travel planning, including partnerships with platforms like SeatGeek.  Another notable trend is the rise of pet-friendly travel, with 6% of Kayak’s searches including pet-friendly filters, showing that travelers are increasingly factoring in their pets when planning trips. Similarly, social media and influencer marketing are becoming critical tools for travel discovery. Kayak is working on a model where influencers can earn commissions when their followers book travel through their recommendations, turning social media into a performance marketing channel.  Hafner also addressed the rise of AI-powered search engines like ChatGPT and Gemini, which present both challenges and opportunities for Kayak. As AI increasingly helps users find travel options without visiting traditional search engines, Kayak is working to integrate its services into AI models while maintaining direct user engagement. He noted that Google's shift toward AI-driven search results is reducing organic visibility for travel companies, forcing Kayak to invest more in paid advertising and alternative marketing strategies.  International travel demand is also increasing, particularly to Asia (notably Japan), as travelers seek more diverse experiences beyond the U.S. Hafner attributed this trend largely to social media influence, where platforms like TikTok inspire travelers with visually appealing destinations. Despite concerns over crime and Airbnb restrictions, New York City remains a top travel destination, with high demand driving hotel prices up.  Looking ahead, Hafner emphasized that Kayak is focusing on improving its mobile app and adapting to AI-driven search trends to stay competitive in an evolving travel landscape. He believes that AI will play a major role in travel booking, with agentic AI potentially automating travel planning and purchases in the near future. As the industry evolves, Kayak is striving to remain a key player by leveraging technology, enhancing user experience, and staying ahead of shifting consumer behaviors. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.

In this episode of the Skift Travel Podcast, hosts Sarah Kopit and Seth Borko discuss their travel predictions for 2025, reflecting on holiday experiences and the need for a return to routine. They explore consumer spending trends, regional differences in travel priorities, and the impact of social media on travel bookings. The conversation also covers growth in the online travel sector, the hotel industry's revenue projections, and insights from consumer surveys that reveal a strong desire for exploration and travel as a top discretionary expense. Takeaways Travel remains a top priority for consumers in 2025. A consumer survey indicated a 9% increase in travel spending. India shows the highest expected growth in travel spending at 14%. Social media is becoming a trusted platform for travel bookings. The online travel sector is projected to grow significantly in 2025. The hotel industry is on track to reach nearly a trillion dollars in revenue. Airlines are expected to see steady growth, with a focus on premium services. Consumer optimism about travel spending is high despite economic uncertainties. Exploring new destinations is a key travel goal for 2025. The travel industry is adapting to changing consumer preferences and behaviors.

In this episode of Skift's How I Travel series, Skift CEO & Founder, Rafat Ali, interviews Sarah Kopit, Editor-in-Chief of Skift, discussing her personal travel philosophy, habits, and reflections. They explore topics like her transition from fast-paced work life to relaxed, unplugged vacations, her family-oriented travel preferences, her minimalist approach to packing, and her cautious stance on environmental travel. The conversation highlights her upbringing in a travel-loving family, her adventurous pre-kids travel experiences, and her current focus on creating enriching travel experiences for her children. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.

In this episode of the Skift How I Travel series, Skift Founder & CEO, Rafat Ali, interviews Skift's Chief Product Officer, Jason Clampet, about his travel habits and philosophies. They discuss Jason's unfussy approach to travel, the balance between local and international trips, airline loyalty, packing strategies, and the importance of food in travel experiences. Jason shares insights on family travel, home swapping, and his pet peeves regarding hotel usability, particularly in relation to hooks and lighting. In this conversation, Rafat and Jason discuss various aspects of travel, including hotel experiences, exploring new destinations, maintaining fitness on the road, food choices, the role of technology, overcoming language barriers, and the appeal of cities like Copenhagen. They also touch on how their travel habits have evolved over time, the significance of souvenirs, and advice for future travelers. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.

Skift's How I Travel Podcast Series features intimate conversations diving deep into the personal travel philosophies, habits, and styles of industry insiders and cultural influencers. Each episode features an in-depth interview with an expert traveler, where they share their unique perspectives on various aspects of the travel experience. This episode features an extended interview exploring the travel philosophy of Colin Nagy, a seasoned travel writer. The conversation delves into Nagy's long-term perspective on travel as a lifestyle, emphasizing its impact on his thinking and personal growth, rather than solely focusing on the typical travel influencer aesthetic. Key themes include Nagy's appreciation for authentic hospitality and well-crafted experiences, his approach to destination selection driven by regional fascination and personal connections, and his insights into navigating business and leisure travel seamlessly. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.

On this week's Skift Travel Podcast, hosts Sarah Kopit and Seth Borko dive into Skift's annual Megatrends, offering insights into how the travel landscape is evolving to meet new consumer expectations and societal changes. Key trends include the growing demand for pet-friendly accommodations, the professionalization of influencer marketing in travel, and a significant focus on AI’s impact behind the scenes. Seth and Sarah's conversation touches on the rise of live tourism and authentic, remote experiences as travelers prioritize connection and uniqueness over traditional luxury, as well as how psychedelics and "quiet luxury" are reshaping wellness and high-end travel markets. Read the feature: Skift Travel Megatrends for 2025 Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.

Airline loyalty programs have long been considered highly valuable assets, generating significant revenue through credit card partnerships and brand affiliation. However, recent changes have made earning and redeeming miles increasingly complex, prompting frustration among everyday travelers. Lounges are overcrowded, and higher spending thresholds mean only top-tier customers maintain easy access to premium perks. Meanwhile, regulators are scrutinizing these programs for their lack of transparency and consumer fairness, leaving the future of airline loyalty uncertain. Read the feature story: Are Loyalty Programs Fair? The Backlash Against Airlines’ Most Valuable Asset Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.

Hosts Seth Borko and Sarah Kopit by their Skift Research colleague Pranavi Agarwal. Agarwal authored a recent report that looked at the prospects for hotel direct bookings. How and where consumers book their hotel rooms can have huge implications for hotels, online travel agencies, and pretty much anyone in the travel industry. This is the third time in seven years that Skift has commissioned this report, and this year it revealed significant shifts in booking trends over the years, influenced by technology, consumer behavior, and market disruptions like the COVID-19 pandemic. 3 Key Themes Technological Advancements and Democratization: The role of improved hotel tech stacks and platforms like Google in leveling the playing field for direct bookings. How AI and other emerging technologies can make direct booking experiences more seamless for both chains and independent hotels. Consumer Behavior and Loyalty: Post-pandemic preferences for direct bookings due to perceived trust and flexibility. The growing emphasis on personalized experiences and how loyalty programs can drive direct bookings beyond just offering discounts. Shifts in Market Dynamics: OTAs losing ground to wholesalers and corporate agents as hotels prioritize high-volume group bookings. The fragmented nature of the hotel market, with increased opportunities for independent hotels to leverage social media and partnerships. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift

Today marks the start of the holiday travel season in the United States, and that means tens of thousands of airline passengers are going to make flying difficult for everyone else by being completely unprepared to go through security lines at U.S. airports. And the Transportation Security Administration will be on the front lines of their nonsense.  For this episode of the Skift Travel Podcast hosts Sarah Kopit and Seth Borko sit down with Alexa Lopez, the Head of Strategic Communications and Public Affairs at the TSA. They discussed TSA’s role ensuring that people are able to ravel safely, the unique challenges of holiday travel, new travel technologies, and the agency’s evolving public image.  Key Subjects Holiday Travel Surge: TSA prepares for its “Super Bowl” during Thanksgiving, projecting record numbers of passengers and discussing travel trends such as increased teleworking and flexibility in travel schedules. Public Engagement and Humor: TSA’s unorthodox approach to social media, using humor and cultural trends to convey travel tips and raise awareness, has significantly improved public perception. Technological Advancements: TSA’s introduction of new technologies like facial recognition and touchless ID aims to streamline the travel experience while maintaining security. Cultural Shift and Morale: Alexa emphasized TSA’s efforts to improve customer experience, fair pay for officers, and employee satisfaction, which has resulted in better service and reduced attrition. Security Stories: The podcast touched on bizarre items travelers attempt to bring through security and the importance of maintaining vigilance against threats. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ X: https://twitter.com/skift Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Subscribe to @SkiftNews and never miss an update from the travel industry.