Brand Lover with Rachel Reiter

Hannah Willsmore is a Registered/Endorsed Midwife, IBCLC and award-winning childbirth educator. She is also the Founder of Held Midwifery - a private midwifery practice here in Adelaide, South Australia. Recently, Hannah and I worked together to bring her DIY brand into the future vision she has for her business, stemming from Hannah’s decision to shift from a personal brand to a business brand.

During this episode we discuss:

• Why Hannah decided to leave the hospital system and offer private midwifery services
• How she has grown her business with calculated risk, organically over time
• The catalyst “wake up call” she experienced to instigate the rebrand process
• They key qualities/deliverables she was seeking in a brand designer
• The strategies and process Hannah used to execute and rollout her new brand assets
• Her sage advice for business owners who feel they need to rebrand but aren’t sure how to approach it

Find Hannah and Held Midwifery on Instagram or head straight to her website.

 Click here to listen on: YouTube

This is the age old question for service based business owners. The answer can feel a little foggy, and is highly dependent on your own business goals. There is no clear cut solution.

So today I’m sharing the pros and cons of sharing your prices on your website, my experience after trying both options and ultimately, the main consideration you should be focusing on when making your final decision.

Click here to listen on: YouTube

REMINDER: Sign up for my free masterclass happening this Friday 3 May! 👉🏻 www.rachelreiter.com/designsecrets 

With more and more business owners “wearing all the hats” in their businesses, including that of graphic designer… it’s important that you understand that designing for screen graphics (like website design, social media and email) verses designing for print require entirely different approaches to achieve a high quality result. There are different rules. Nuances that could make or break the end product. And tricks of the trade that will help your brand be more memorable. Wink wink.

So in today’s episode first of all I want to help you understand why designing for print versus on-screen graphics is so vastly different. And three tips for each to ensure you’re getting the attention you deserve from your marketing graphics and more bang for your buck, especially if you’re investing in printing!

Don’t forget to sign up for Design Secrets! 👉🏻 www.rachelreiter.com/designsecrets 

Click here to listen on: YouTube

Most business owners think they have pinned down their target audience and what they want to be known for. But I guarantee even you can narrow down even further. The online market is at the point now where it is SO competitive, that your message has to be as clear as a pinpoint in order for your ideal customers to take notice. In order to avoid a vague, generalist, vanilla brand, you have no choice in this day and age but to narrow down.

It’s all about focus. The more you narrow down your brand, the easier it'll be to speak about your offers, attract the right people, and grow your brand faster.

By keeping focused on one narrow lane, you’ll be able to simultaneously eliminate distractions and strengthen your brand reputation because it will be easier for your audience to understand what your focus is and how you help them specifically.

It's like the compound effect – small changes now can lead to big results in your future.

 Foundations - Know who you’re for and why you exist

Niche – Be known for one thing

Design – Recognition and memorability

When it comes to your brand, less is definitely more! Listen now!

📣 FREE ONLINE TRAINING: DESIGN SECRETS! Insider tricks of the trade to design wow-worthy marketing collateral... even if you don't have a creative bone in your body.

Friday 3 May //  10-11ACST

This session is 100% free to you,  sponsored by The Branding Hub so head to www.rachelreiter.com/designsecrets to save your seat!

Click here to listen on: YouTube

One of the biggest mindset hurdles you need to overcome if you know in your heart that a rebrand is on the cards… is the actual practical flow on effect of it all. You know when you WANT to do something, but you don’t know HOW to do it… it usually puts you off, right? So you either procrastinate, deleting it off your list, or constantly shoving it to the bottom. But all this is doing is either stagnating your growth, or even worse, sending you on a backwards trajectory. And the longer you leave it, the harder it gets. Because the more marketing collateral you create, the longer your “brand” trail becomes. And not only that, the more familiar people become with your existing, non-aligned branding.

Most often, everything comes to a head, or there is a catalyst that forces you to FINALLY make the decision to bite the bullet and commit to a rebrand. Once you make that decision, not only will you feel lighter, but you’ll be determined to make it work.

And when you have a clear pathway with an action plan of how to pull it off, and it all makes sense in your mind, it feels more achievable. 

So if you’re at that point, or *almost* at that point, first I want to congratulate you. 

And second, I’m going to give you the exact steps I share with my 1:1 clients to not only successfully pull off a rebrand so your audience comes onboard to cheer you on rather than scratch their heads in doubt… but also LEVERAGE your rebrand to have the most impact possible… including a cashflow injection!

So let’s wrap your head around the HOW with three tips to leverage your rebrand.

Click here to listen on: YouTube

🎁 FREE ONLINE TRAINING: DESIGN SECRETS! Insider tricks of the trade to design wow-worthy marketing collateral... even if you don't have a creative bone in your body. 

Friday 3 May //  10-11ACST

This session is 100% free to you,  sponsored by The Branding Hub so head to www.rachelreiter.com/designsecrets to save your seat!

I don’t know if you’ve noticed, but it’s getting harder and harder to stand out online these days. Everybody is drinking from the same water fountain… as in… posting on social media to market their small business, using their website to either sell their wares or capture leads, and leaning into digital marketing vs traditional marketing in general.

I’ve talked before about feeling like a small fish in a big pond. Feeling invisible. Struggling to demand attention. Watching your ideal customers float on by in ignorant bubbles.

Now obviously there are many layers to this, and I’m not a marketing guru, but as a brand specialist, there are some blaringly obvious mistakes that small business owners are making that I can’t help but share with you, so you can either avoid them or fix them… and discover the secret to standing out online from the stance of your visual brand at the very least.

Once I reveal them, you can’t unsee them. So listen now to find out how you can get your visual brand to get you more attention online!

📣 The Branding Hub is NOW OPEN! Your one-stop library for professionally designed, eye-catching visual brand assets, illustrations, icons, Canva® templates + marketing resources. JOIN NOW

Click here to listen on: YouTube

You know that feeling when nothing seems to be going your way? No matter what you try, or how hard you push, you feel like you’re constantly bashing your head against a brick wall?

Honestly lovely, I’ve felt like this many times in my 16+ years of running a business. It’s frustrating to say the least. When you aren’t seeing the return for your marketing efforts, and all you’re seeing are dust bunnies and crickets… you might feel like you want to throw in the towel.

But lovely, please don’t. Listen to this episode for five things to focus on to get yourself out of your dark hole and back on track.

FREEBIE: Find confidence in your brand with my Branding Success Blueprint. Click here for free access.  

Click here to listen on: YouTube

Elena Duggan won the hearts – and appetites – of people across the globe as the winner of MasterChef Australia season 8 in 2016. I remember it well. Ellie, as she’s affectionately known, is a childhood friend of mine so I was glued to the screen every night after my then 1-year-olds’ bedtimes!

She has since established herself as an expert in healthy, inclusive cooking, providing regular content on ingredient, equipment and technique alternatives that engages followers and helps them live their best life. She also consults with hospitality industry stakeholders on how to make their menus and spaces more inclusive to people of difference.

During this episode Elena and I chat about:

• How being multi-passionate and multi-skilled has driven her career path
• How and why she transitioned from teacher to foodie (without letting go of her core values for quality education and equal opportunities)
• Upholding an ‘accidental’ personal brand after exiting the MasterChef bubble
• The importance of staying true to her values throughout her entire career, and how she makes decisions that feel aligned when presented with brand collaborations and opportunities
• Exciting new offers on the horizon from Elena (stay tuned!!)
• Her sage advice for work at home business mums feeling unsure which path to take, and how to fix your attitude so you can never fail

Find Elena on Instagram or head straight to her website.

 Click here to listen on: YouTube

Belinda Whelan is a Certified Health Coach specialising in helping women with Celiac disease to live a full and healthy life. Belinda works closely with women all over the world to teach them how not only live with celiac disease, but thrive doing it. She is the host of The Healthy Celiac Podcast and founder of the Ultimate Celiac System.

During this episode Belinda and I chat about:

• Her journey to becoming a renowned health coach
• How she pivoted to an online model successfully
• How Belinda knew she had no choice but to embrace her niche of serving women with Celiac disease
• Facing the fear of running out of content within your niche or succumbing to shiny object syndrome
• Where Belinda’s clients come from and how you can use the same strategy for your business
• Her top advice for service providers struggling to pin down their niche for fear of breaking their business

Find Belinda on Instagram, head straight to her Website for all her amazing FREE resources!

 Click here to listen on: YouTube