The Smart Passive Income Online Business and Blogging Podcast

#900 Before you even have them, building your business with your future superfans in mind is the secret to success. That’s what I’m diving into for this special milestone episode! 900 sessions in, the Superfans concept is still the number one idea behind my biggest wins. It’s helped me write a bestselling book, build communities around my work, and create brands that stand out and thrive. In the age of AI, this principle is more relevant than ever! So, what drives someone to become a superfan? In this episode, I walk you through the pyramid of fandom and share exactly how to turn casual followers into lifelong advocates. From speaking your audience’s language and providing quick wins to building community and showing up live, these simple actions can supercharge your brand's growth! If you’re ready to attract fans who'll stick around for the long run, don't miss this session! Show notes and more at SmartPassiveIncome.com/session900.

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#899 Here's the thing. No amount of learning about strategy will help your business take off until you drop your limiting beliefs. And there's nothing woo-woo about getting your mindset primed for success, either. It's all in the science of how our brains work! Setting and achieving goals is about thinking differently. That's why I'm very happy to have Dr. Shannon Irvine back on the show to share insights from her book, 67 Day Year. If you've ever felt like you're flooring the gas pedal but not getting anywhere, this is the session to help you move forward! In this episode, Dr. Shannon breaks down how to unlock your brain’s true potential and make success your default setting. We discuss overcoming invisible mindset barriers, beating your subconscious at its own game, why sixty-seven days can change your life, and how to follow through on your goals. Listen in for a perspective shift to help you take control! Show notes and more at SmartPassiveIncome.com/session899.

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#898 Having the right tools for the job will transform your productivity. After trying out hundreds of them, I've finally unlocked the next-level tech stack that changed the game for me. Tune in for this episode to hear how I use everything from AI to basic calendar apps to elevate my workflow. Don't miss this session because, while most services promise the world and fall short, you only need a few high-quality tools to set yourself up for success! I'll discuss how and why I've fed my books, videos, newsletters, and everything else into Poppy AI for upleveled creativity. I'll share services like Riverside that make content creation easy. Also, I'll remind you that Kit and Circle, companies for which I serve as advisor, continue to offer top-tier email and community solutions. [affiliate links] But that’s just the start. There are other tools in this mix to help you build and manage a business without burnout! Show notes and more at SmartPassiveIncome.com/session898.

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We all know it’s smart to save and invest for retirement, right? But what happens if you reach 65, having sacrificed your health and relationships to hit an arbitrary number in your account? Here's the thing. The traditional idea of retirement might not work for you. In fact, the system might be broken and was never designed to truly reward you for your contribution in the first place. That's why we're challenging the norm in today's powerful episode with my guest, Derek Coburn. His book Let's Retire Retirement, co-authored with Sara Stibitz, offers a game-changing mindset shift for building a secure financial future without compromising your present. Derek has the numbers to back him up and makes an incredible case for designing a career knowing you'll probably work beyond the age of 65. Listen in because understanding this might free up your income and enable you to enjoy life right now! Show notes and more at SmartPassiveIncome.com/session897.

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#896 If I were starting over today, how would I build an audience and business from scratch? Someone asked me this question at my Card Party event in Seattle, and it really got me thinking. If you're undecided about your first steps, join me for this episode to hear my answer and unlock a possible roadmap to success! So, what is the top opportunity for beginner creators right now? First, the biggest lesson is to pick a single strategy and run with it. That's because anything can work, but if you try doing everything at once, nothing will. That said, my tactic of choice would be focusing on creating and publishing short-form videos daily. I'll tell you exactly why this is an awesome way to fast-track learning and growth in today's session. So, listen in to get the blueprint I'd use on platforms like YouTube Shorts and TikTok to set myself up for major wins! Show notes and more at SmartPassiveIncome.com/session896.

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#895 I'm a New York Times bestselling author! This is thanks to my new book, Lean Learning, and a massive pre-launch promotional effort. So, what's changed in my life since earning this prestigious badge? Almost nothing. But writing books is still worth it, and I'll tell you exactly why in today's episode. I'll also share the strategies to help you unlock the true benefits of becoming an author. Importantly, I also want to help you succeed without getting sidetracked by goals that won't move the needle for your brand and business! Listen in to hear what traditional publishers will and won't do for you and why I wouldn't go down this route again. I'll discuss the BILF, books-in-lieu-of-fee, tactic that enabled me to move copies and build relationships around this release. I'll also dive into the promotional methods I've been using since Superfans and Will It Fly? that are still delivering massive results today. Tune in! Show notes and more at SmartPassiveIncome.com/session895.

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#894 Do you own your business, or does your business own you? As entrepreneurs, we're no strangers to long hours building our brands and serving others. But what if you could stop trading your time for money and start building true freedom instead? In this episode, I’m excited to dive into the ins and outs of becoming a lifestyle investor. My guest, Justin Donald, will define this term for us and share the top ways he's built wealth by focusing on niche assets. Listen in if you're stuck grinding because this chat will open your eyes to what's possible! Justin and I discuss finding and taking advantage of emerging trends, the types of opportunities to focus on as a beginner, why you should say no to most deals, and the entrepreneur mindset that can lead to trouble as an investor. Join us for an inspiring conversation on building truly passive income! Show notes and more at SmartPassiveIncome.com/session894.

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#893 I used to doubt the value of short-form content for serious brand building, but I was way off. Diving in and giving it a real chance has completely changed my mind! In this episode, I'll share an awesome update on Short Pocket Monster. This is the experimental Shorts channel I started in the Pokémon space to see if this format was worth it for entrepreneurs. Millions of subscribers and hundreds of thousands of dollars in revenue later, short-form content has been an incredible boost to my business! I'll break down my exact process to help you follow in my footsteps without all the trial and error. From building a series that keeps people coming back to repurposing videos across multiple platforms, I'll share all the strategies that worked. My editing time is down to twelve minutes per video, so you don't have to put in long hours for this to take off. Enjoy! Show notes and more at SmartPassiveIncome.com/session893.

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#892 Our virtual fatigue has brought live events back in a big way. Whether it's a dozen people in a coffee shop or thousands in a convention center, you too can bring your followers together and foster real connections! In this episode, I break down everything I’ve learned from hosting events of all sizes. From mastermind meetups to Card Party, my massive Pokémon event, I share the numbers behind what worked and what didn’t. I've spent everything from $47 for coffee and pastries to six figures bringing people together, and all these events were worth it! That said, listen in on today's session to avoid the hosting mistakes that can cost you! I discuss how to start small and then scale to uplevel your brand and revenue. I dive into the logistics of face-to-face meetups and share my blueprint to help you succeed and unlock the hidden benefits of live events! Enjoy! Show notes and more at SmartPassiveIncome.com/session892.

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