André Swanston

Andre Swanston is a dynamic leader and entrepreneur with a diverse background in marketing, finance, and building successful companies. He currently serves as the CEO and co-founder of Tru Optik, a groundbreaking measurement, segmentation, and attribution company specializing in the over-the-top TV (OTT) ecosystem. Under Andre's guidance, Tru Optik has pioneered advanced data solutions for OTT and connected TV, amassing an unparalleled collection of proprietary data on global digital consumption of professionally produced media and entertainment.

Andre's leadership has propelled Tru Optik to become the preferred partner for major media companies, brands, and agencies seeking over-the-top data and technology solutions. His expertise and innovative approach have solidified the company's position as a leader in web-like ad targeting and measurement across the OTT landscape.

Prior to founding Tru Optik, Andre held prominent roles, including Vice President of Investments at JP Morgan Chase, where he honed his financial acumen. He also led the Media and Entertainment division at a boutique investment bank in New York City, further expanding his industry knowledge.