Beyond The Tools

Running a construction business comes with constant demands—but it doesn’t have to feel chaotic. Erik Jensen of Sprucehill Homes shares the systems and leadership strategies that helped him bring order, accountability, and long-term growth to his company. 

This episode is sponsored by Telelink, 24/7 live answering services for the trades.

Access the full show notes here: https://reflectivemarketing.com/podcast/erik-jensen-working-smarter-to-double-your-contracting-business/

Struggling to make your marketing actually work for your home service business? 

In this episode, Hook Agency’s Tim Brown  breaks down how niching down, aligning your sales and marketing, and building a personal brand can lead to real growth. 

This episode is sponsored by Telelink, 24/7 live answering services for the trades.

Access the full show notes here: https://reflectivemarketing.com/podcast/tim-brown-how-to-hook-more-homeowners-with-a-personal-brand/

We’re back — and we’ve got some big updates.

In this special relaunch episode of Beyond the Tools, Krystal Hobbs returns to the mic after taking a year off to travel the world and reflect on what matters most — in life and in business.

Krystal shares why she paused the podcast, how she used that time to refocus her marketing agency, and what’s ahead for this new season. From meaningful conversations with contractors to fresh video content on YouTube, Beyond the Tools is coming back stronger, more intentional, and more community-focused than ever.

This season, we’re also launching a bi-weekly episode schedule to ensure every conversation is packed with value—and produced with care.

Whether you’re a longtime listener or just joining in, this is your invitation to dive into a new season filled with real talk, real tools, and real stories from across the trades.

Rob Matheny, the co-founder of Reliability Home Services and Service Ninja, discusses the secrets to building a business that runs without you. With his vast experience in the home services industry and as a coach and consultant, Rob offers valuable tips on effective processes, automation, and training teams. Don't miss out on this opportunity to break free from the daily grind and take control of your business.

For the full show notes, head on over to https://reflectivemarketing.com/podcast/Robert-Matheny-Implement-These-Key-Strategies-to-Build-a-Thriving-Business-That-Runs-Without-You

In today’s episode, Chris Crew of Blue Collar Success Group offers strategies for maintaining a successful contracting business in a shifting market. Chris emphasizes the importance of having a plan and being resilient in the face of economic challenges. Tune in to learn how to keep your business on top, even in a down market.

For the full show notes, head on over to https://reflectivemarketing.com/podcast/Chris-Crew-How-To-Keep-Your-Contracting-Business-On-Top-Even-When-The-Economy-Is-Down

In this episode, Tom shares some of the struggles that a lot of contractors are going through. Listen in to find out how you can simplify your business and make decisions to protect yourself, your well-being, and that of your family, and ultimately propel you to the next step.

For the full show notes, head on over to https://reflectivemarketing.com/podcast/Tom-Reber-How-To-Rise-Above-Your-Limiting-Beliefs-and-Achieve-Greater-Success

Are you struggling to retain top-performing technicians and improve customer satisfaction?

In this episode, we sit down with Aaron Salow, the CEO and founder of XOi Technologies, to uncover the secrets of supporting your technicians with technology.

From tackling the skilled trade shortage to leveraging self-serve diagnostics, Aaron shares his expert insights on how to boost technician productivity and trust, and drive market growth.

Don't miss out on these game-changing strategies for your business!

For the full show notes, head on over to https://reflectivemarketing.com/podcast/Aaron-Salow-Overcoming-the-Skilled-Trade-Shortage-and-Building-Technician-Trust

The importance of diversity, equity, and inclusion in the workplace cannot be understated, and on this episode, we have a guest with a vast wealth of knowledge in this area: Stephanie Howlett, the CEO of DiversityNL.

For the full show notes, head on over to https://reflectivemarketing.com/podcast/Stephanie-Howlett-How-to-Attract-and-Retain-a-Diverse-Workforce

Catch Marc Mason of RCL Mechanical in this episode of Beyond the Tools as he discusses a growth mindset and managing employees that get your business to the next level.

For the full show notes, head on over to https://reflectivemarketing.com/podcast/Marc-Mason-Secrets-of-Growing-a-10-Million-Home-Service-Company