Beyond The Tools

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Beyond The Tools, hosted by Reflective Marketing.

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Latest Episodes

Krystal Hobbs: Get Noticed with Video and Grow Your HVAC Company

Krystal Hobbs shares how HVAC contractors can use video marketing to become the go-to company in their local market. From her own journey to a simple content framework, this episode is packed with tools to help you show up with confidence and grow your business.

👉 Full show notes: beyondthetoolspodcast.com

Ryan Redding: The HVAC Marketing Mindset That Drives Real Growth

Ryan Redding joins Beyond the Tools to talk about what really drives long-term growth in the trades. From branding to leadership to strategy, this episode is packed with insights contractors can actually use.

👉 Full show notes: beyondthetoolspodcast.com

Olga Bashkatova: The #1 Accounting Mistake That Kills HVAC Business Sales

Thinking about selling your HVAC business someday? Olga Bashkatova shares what you need to know now before you’re ready to sell. From cleaning up your books to proving your value, this episode is all about getting prepared, protecting your legacy, and setting yourself up for the future.

👉 Full show notes: beyondthetoolspodcast.com

Sandra Ansell: The Smart Way to Sell Your HVAC Business - And What Comes Next

Sandra Ansell joins Beyond the Tools to share her powerful story of growth, transition, and legacy in the HVAC industry. This episode dives into what it really takes to plan for the future—without losing what matters most.

👉 Full show notes: https://reflectivemarketing.com/podcast/sandra-ansell-the-smart-way-to-sell-your-hvac-business/

Ryan Sledge: Grow Faster with Playbooks and Scorecards

Ryan Sledge knows that while hard work matters, real growth in the trades comes from structure, standards, and strong teams. In this episode, he shares how hiring people who care, setting clear expectations, and building solid playbooks and scorecards transformed his business into one that runs smoothly and grows sustainably.

👉 Full show notes: beyondthetoolspodcast.com

Laura Fudge: Turning Missed Calls Into Growth Opportunities

Missed calls aren’t just missed opportunities—they’re lost revenue. In this episode of Beyond the Tools, Laura Fudge from Telelink shares how contractors can improve customer experience, reclaim their time, and build stronger businesses through smarter answering service strategies.

👉 Full show notes: beyondthetoolspodcast.com

Stephanie Postell: Redefining Success Beyond The Numbers

What does it really take to grow a successful HVAC business? This episode explores leadership, planning, team building, and the mindset that drives real, lasting growth in the trades.

Sponsored by Telelink—24/7 live answering services for the trades.

Full show notes here: https://reflectivemarketing.com/podcast/stephanie-postell/

John Ellis: The Secret to Winning More Sales with IAQ and Menu Pricing

In this episode, HVAC expert John Ellis shares how clear pricing, customer education, and IAQ solutions can help you close bigger jobs and gain homeowner trust. If you want sales to feel easier—for your team and your customers—this one’s packed with practical strategies.

👉 Full show notes: https://reflectivemarketing.com/podcast/john-ellis/

Erik Jensen: Working Smarter to Double Your Contracting Business

Running a construction business comes with constant demands—but it doesn’t have to feel chaotic. Erik Jensen of Sprucehill Homes shares the systems and leadership strategies that helped him bring order, accountability, and long-term growth to his company.

This episode is sponsored by Telelink, 24/7 live answering services for the trades.

Access the full show notes here: https://reflectivemarketing.com/podcast/erik-jensen-working-smarter-to-double-your-contracting-business/

Bio of Beyond The Tools

Beyond The Tools, hosted by Reflective Marketing, is a podcast specifically designed for home service business owners and contractors who are eager to grow and scale their businesses.

With a focus on generating more leads, improving sales conversions, and ultimately moving beyond the day-to-day tools of the trade, this podcast offers valuable insights and strategies to accelerate business growth.

From effective marketing tactics to proven sales techniques, this podcast covers a range of topics essential for business success in the home service industry.

Reflective Marketing, the host of Beyond The Tools, brings its expertise in marketing and business growth to the forefront, sharing valuable knowledge and best practices.

Through interviews with industry experts and successful home service business owners, listeners gain valuable insights into what it takes to generate more leads, close more sales, and achieve sustainable growth.

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