Brand Narrative Podcast with Matt Certo

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The Brand Narrative podcast, Hosted by marketing agency owner and author, Matt Certo.

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Latest Episodes

The New Era of Direct Mail

In this episode of the Brand Narrative podcast, Matt interviews Direct One CEO Evan Stewart to discuss today's dynamics of targeting customers with direct mail. Evan shares insights, misconceptions, and best practices related to direct marketing including:

the power of personalization through variable data
setting expectations for campaigns
what things are working now more than ever
combining physical mail with digital marketing
building a winning list
using QR codes wisely
the power of a strong offer
measuring ROI

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

Marketing Coaching Call: Launching a Satellite Location

In this episode of the Brand Narrative podcast, Matt converses with ND Wellness Club Founders Brantley Hawkins and Justin Cobb about the launch of their first satellite location (Winter Park, Florida) after the success of their original location (Orlando, Florida). Links discussed in this episode include:

ND Wellness Club Website
Disease: Today's Silent Epidemic & Our Path to Wellness book by Brantley Hawkins and Justin Cobb
ND Wellness Club Instagram

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

Marketing Coaching Call: Team Swelly :)

In this episode of the Brand Narrative podcast, Matt spends time on a coaching call with entrepreneurs Lindsay and Neda who both left their jobs at law firms to chart a different course. In this episode Matt fields questions about the pair's new product--a motorized children's pool toy--and shares insights about different ways to bring attention to the launch. Links discussed include:

Swelly

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

How Strategy Drives Brand Evolution

In this episode of the Brand Narrative podcast we're joined by Brian Dillman, CEO of the Racquet Sports Professionals Association (RSPA) formerly the United States Professional Tennis Association (USPTA) who discusses the organization's re-brand as it approaches its 100-year anniversary.

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

The Power of the Handwritten Envelope

In this episode of the Brand Narrative podcast we welcome Eldar Ganiev, Founder and CEO of Letterfriend. links discussed include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

The State of Tradeshow Marketing

In this episode of the Brand Narrative podcast, we discuss the state of the post-COVID tradeshow industry. Links discussed include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

Ideas We Love: Jingles, Dings, and The World of Brand Audio

In this episode of the Brand Narrative podcast, Matt and Kelly delve into the world of marketing audio and have fun breaking down the jingles, sounds, and songs that get stuck in our heads thanks to brands like Burger King, Empire Carpets, Intel and Southwest. Links discussed include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

Embracing Negative Reviews

In this episode of the Brand Narrative podcast, restauranteur Thomas Ward shares his story about how to harness negative reviews for the good. Links discussed include:

Note: Some language in this episode is not safe for younger audiences.

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

The Anatomy of a Higher Education Student Recruitment Campaign

In this episode of the Brand Narrative podcast, links discussed include:

Stetson University Website [ Stetson Today* article on the Be Seen Campaign](https://www2.stetson.edu/today/2023/02/be-seen-at-stetson/)
Client Case Study (Findsome & Winmore)

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

Bio of Brand Narrative Podcast with Matt Certo

The Brand Narrative podcast, hosted by Matt Certo and produced by the marketing agency Findsome & Winmore, engages listeners in captivating conversations about the realm of brand, marketing, and the evolution of meaningful ideas. Each episode invites guests to share their unique perspectives, stories of successfully launching brands and insights on connecting with customers.

With a commitment to delivering intriguing and noteworthy content, the podcast caters to entrepreneurs, marketing enthusiasts, and creative professionals alike. The discussions dive deep into various topics and concepts related to branding and marketing, offering valuable takeaways and actionable advice for listeners.

Hosted by marketing agency owner and author, Matt Certo and the agency he calls home: Findsome & Winmore.

As an agency, Findsome & Winmore serves as the home base for the podcast, providing a rich background in marketing strategies and brand development.

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