Brand Your Practice Podcast

The Brand Your Practice Podcast, hosted by Brent Stutzman.

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Latest Episodes

From Clicks to Clients: Unlock the Secrets of the Therapist Sales Funnel (Part 1 of 6)

From Clicks to Clients: Unlock the Secrets of the Therapist Sales Funnel (Part 1 of 6)

This is the first episode of a six-part series titled "From Clicks to Clients: A Marketing Masterclass for Scaling Your Private Practice". In this series, we dive deep into effective marketing strategies for therapists and wellness providers. In this episode, my cohost Chris Morin discusses the importance of building a strong sales funnel to attract and retain clients.

Chris, a former massage therapist turned digital marketer, shares his extensive knowledge on SEO, traffic generation, and the client journey. Learn how to enhance your online visibility, optimize your website for conversions, and implement effective referral strategies.

Key topics include:
- The significance of SEO and PPC in driving traffic
- How to create a compelling client journey
- The role of Google reviews and business profiles in local search
- Best practices for content creation and backlinking

Whether you're feeling stuck in your practice or ready to scale, this episode is packed with actionable insights to help you thrive in 2025 and beyond. Don't forget to leave your questions in the comments for a chance to have them answered in future episodes!

How to Launch a Private Practice in 2025 (from Scratch)

How to Launch a Private Practice in 2025 (from Scratch)

If I was going to start a private practice in 2025, I’d do it like this! 

I sit down with Nate Hendrikse, from Navigator Bookkeeping, to talk about how we would launch a private practice, building out our marketing to a niche, financial structures, and operational systems.

Design Your Perfect Intake System and Convert More Clients

Design Your Perfect Intake System and Convert More Clients

Many private practices have a broken intake system which often leads to losing client leads and lower revenue. Learn a step-by-step intake & sales system to convert clicks into clients. 

I show you how to map out your intake system, and qualify & close potential clients using a simple 3-step system so you can grow your practice.

How to Calculate Your Client Acquisition Costs with Mike Ensor

How to Calculate Your Client Acquisition Costs with Mike Ensor

In this episode, I sit down with Mike Ensor from Therapy PPC.

He introduces a powerful tool designed for therapists: a calculator for therapists that shows them how much it costs to grow their practice and serve more people. 

He breaks down how this calculator can help practitioners of all sizes set patient growth goals, manage churn, and effectively allocate ad budgets to maximize practice growth.

How to Build a High Engaging Homepage to Convert Clicks Into Clients

How to Build a High Engaging Homepage to Convert Clicks Into Clients

Is your website's homepage not converting as you hoped?

Learn the secrets behind designing a homepage that converts clicks into clients and is optimized for SEO.

Top 5 Proven Lead Magnets to Grow Your Practice Email List

Top 5 Proven Lead Magnets to Grow Your Practice Email List

**This is a replay of a previously recorded webinar**

Struggling to grow your email list? Here, I peel back the curtain to show how I've grown my client's email lists to several hundred (and sometimes thousands) of email subscribers. I'll reveal all the different lead magnets that have worked and the automation strategy. Ethically steal all my tactics to grow your practice email list!

LINKS for Show:

TheraSaaS.com → Level up your intake system.

Get more private pay clients → Private Pay Practice Blueprint.

Resources

🚀 FREE Private Practice Launch Checklist

📈 FREE Marketing for Therapists Guide & Checklist

***All content on the Brand Your Practice Website, Podcast, and other media reflects my own opinions and should NOT be taken as legal advice, financial advice, or investment advice. Please seek out the guidance of professionally trained and licensed individuals before making any decisions. Some links in the description may be affiliate links.

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5 Principles to Building a High Performance Management Team

5 Principles to Building a High Performance Management Team

Brent sits down with Steve Allred, an executive coach at Practice Freedom U, to talk about 5 Principles to Building a High Performance Management Team.

Steve helps clinical entrepreneurs break through the barriers to enable growth beyond 7 figures so they can prioritize their time on the most impactful part of their business that brings the freedom, security, passion back into their life.

If you’ve already surpassed the $1 million mark and aspire to grow your practice further, aiming for the $3-5 million range without becoming overly tied to the business, then Steve is the person to guide you on your journey. He works with growth-minded practice owners who believe that people are the most important strength of the business and unlocking their power is the key to sustainable growth and success.

LINKS for Guest

Practice Freedom U Website
Email Steve directly → steve@practicefreedomu.com
Schedule a discovery call -> Click here!

LINKS for Show:

TheraSaaS.com → Level up your intake system.

Get more private pay clients → Private Pay Practice Blueprint.

Resources

🚀 FREE Private Practice Launch Checklist

📈 FREE Marketing for Therapists Guide & Checklist

***All content on the Brand Your Practice Website, Podcast, and other media reflects my own opinions and should NOT be taken as legal advice, financial advice, or investment advice. Please seek out the guidance of professionally trained and licensed individuals before making any decisions. Some links in the description may be affiliate links.

Connect

📬 Subscribe to the newsletter

📹 Subscribe to our YouTube

🤝 Connect on LinkedIn

Say Thanks

🌟 Leave a review on Apple Podcasts

How to Create an Email Newsletter For Your Private Practice

How to Create an Email Newsletter For Your Private Practice

**This is a replay of a previously recorded webinar**

If you don’t have a newsletter you’re missing out on a MASSIVE OPPORTUNITY to grow your brand. Email is still alive and it’s the #1 way to build trust with your ideal client and build your brand. Here, I share a simple step-by-step process on how to create, design, and send an email newsletter.

LINKS for Show:

TheraSaaS.com → Level up your intake system.

Get more private pay clients → Private Pay Practice Blueprint.

Resources

🚀 FREE Private Practice Launch Checklist

📈 FREE Marketing for Therapists Guide & Checklist

***All content on the Brand Your Practice Website, Podcast, and other media reflects my own opinions and should NOT be taken as legal advice, financial advice, or investment advice. Please seek out the guidance of professionally trained and licensed individuals before making any decisions. Some links in the description may be affiliate links.

Connect

📬 Subscribe to the newsletter

📹 Subscribe to our YouTube

🤝 Connect on LinkedIn

Say Thanks

🌟 Leave a review on Apple Podcasts

How to Build a Powerful Sales Funnel for Your Private Practice

How to Build a Powerful Sales Funnel for Your Private Practice

**This is a replay of a previously recorded webinar**

Learn the step-by-step process to build out a sales funnel that attracts your ideal client and positions your business as the #1 trusted private practice in your community.

LINKS for Show:

FREE Sales Funnel Resources -> Click here!
TheraSaaS.com → Level up your intake system.

Get more private pay clients → Private Pay Practice Blueprint.

Resources

🚀 FREE Private Practice Launch Checklist

📈 FREE Marketing for Therapists Guide & Checklist

***All content on the Brand Your Practice Website, Podcast, and other media reflects my own opinions and should NOT be taken as legal advice, financial advice, or investment advice. Please seek out the guidance of professionally trained and licensed individuals before making any decisions. Some links in the description may be affiliate links.

Connect

📬 Subscribe to the newsletter

📹 Subscribe to our YouTube

🤝 Connect on LinkedIn

Say Thanks

🌟 Leave a review on Apple Podcasts

Bio of Brand Your Practice Podcast

The Brand Your Practice Podcast, hosted by Brent Stutzman, is a podcast for mental health professionals looking to grow their private practice and attract new clients. With a focus on business development and marketing strategies, this podcast offers interviews with private practice owners and digital marketers, providing insights and actionable advice to generate growth and increase caseloads.

Whether you're a therapist, psychologist, psychiatrist, or private practice owner, this podcast is tailored to meet the specific needs of those in the people-helping profession. Brent Stutzman understands the challenges faced by mental health professionals who seek to expand their reach and make a positive impact on more people's lives.

By sharing business development and marketing strategies, the Brand Your Practice Podcast aims to equip listeners with the tools and knowledge to create a sustainable and profitable private practice. Through implementing these strategies, mental health professionals can enjoy the freedom of having a steady flow of new clients and become the trusted and sought-after practice in their community.

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