Brand Your Practice Podcast

Getting paid by insurance doesn't have to be confusing or frustrating.

In this episode of the Brand Your Practice Podcast, I'm joined by Jeremy Zug, co-founder of Practice Solutions, to break down how private practice therapists can successfully navigate the world of insurance reimbursement. 

From understanding insurance networks to improving your billing process, Jeremy shares actionable insights and tools to help you stop leaving money on the table.

🔍 WHAT YOU'LL LEARN:
- How insurance networks actually work
- Why so many therapists struggle with reimbursement
- How to track claims effectively
- Common billing pitfalls—and how to avoid them
- Tools to streamline the reimbursement process

🛠 ABOUT OUR GUEST:
Jeremy Zug is the co-founder of Practice Solutions, a billing company dedicated to helping private practice therapists get paid. With over a decade of experience in mental health billing, Jeremy brings clarity to the complexity of insurance.

Welcome to the final episode of our six-part series on the Brand Your Practice podcast! In this episode, Chris and I dive deep into the world of client retention and long-term value, focusing on how to expand your therapy practice beyond the traditional one-to-one model.

Join us as we explore the growing trend of intensives, group therapy, and online courses, and how these offerings can not only increase your revenue but also enhance the impact you have on your clients. Chris shares insights from his extensive experience in the wellness space and marketing, providing practical tips on how to leverage your expertise to reach larger audiences and create lasting transformations.

Key topics include:
- The benefits of offering intensives and how they can lead to deeper therapeutic work.
- The power of community through peer support groups and meetups.
- Creating digital products and online courses for passive income.
- Consulting opportunities with organizations to promote workplace wellness.
- Professional training for other therapists to share your unique methodologies.

Whether you're looking to diversify your services or simply want to enhance your practice's impact, this episode is packed with valuable insights and actionable strategies. Don't miss out!

Resources Mentioned:
Chris's website -- Moonraker.ai
TheraSaaS YT Channel -- How to Build a Powerful Brand 

Welcome to the brand your practice podcast and webinar series on “From Clicks To Clients.”

I’m Brent Stutzman and today we are combining part 4 and 5 of this series because they are roughly the same topics. And those topics are about closing client leads and turning them into paying clients. We’ll be touching on how to use automations (many which are available inside TheraSaaS CRM), but also how a seasoned intake coordinator has these conversations as well. 

In this episode, you'll learn about:
- Maximizing booked call attendance and ensuring clients show up for consultations.
- The importance of a pre-call engagement system to build trust and excitement.
- Key strategies for conducting successful consultation calls that foster lasting relationships. 
- The COMPASS framework, a proven method to address client objections and enhance decision-making. 
- Effective communication techniques, including the power of validation and acknowledgment.

So, let’s jump in and with me is Chris Morin from Moonraker.ai (http://Moonraker.ai). Chris is an SEO and content marketing specialist who works with private practices. And with him is Shannon Mardis, who’s the intake coordinator for Intensive Therapy Retreats.

In this episode, we dive into the crucial topic of website optimization with Chris from Moonraker.ai. This is Part 3 of an extensive 6-part series on marketing strategies tailored for private practices.

Join us as we explore how to enhance your website to book more consultations. Chris shares proven strategies to communicate your unique value, build trust with potential clients, and convert site visitors into booked consultation calls.

We walk you through:
✅Website must-haves that turn visitors into booked clients
✅How to simplify your user journey to reduce drop-offs
✅Practical tweaks you can make right away for big results

In this episode, I'm joined by Christy Pennison and Steph Korpel, the founders of The Practice CoLab. Together, they explore the transformative power of community in combating isolation and overwhelm for private practice owners.

Join us as we dive into:

- The origin story of The Practice CoLab and how Christy and Steph turned their collaboration into a thriving business model.
- The common challenges practice owners face, including employee compensation and marketing strategies.
- The importance of community in providing support, clarity, and actionable insights to help you grow your practice without burnout.
- Practical tips on how to find and leverage community resources to enhance your business journey.

Whether you're a seasoned practice owner or just starting out, this episode is packed with valuable insights to help you work less, make more, and reclaim your time and energy.

Don't forget to subscribe for more episodes focused on marketing, growth, and scaling your private practice!

In this session, me and Chris Morin from Moonraker.AI dive deep into:

✅How to attract high-quality leads who are the perfect fit for your practice
✅The best traffic sources for therapists and private practice owners
✅Proven strategies to optimize your marketing efforts for maximum impact

This masterclass series is specifically designed to give you actionable insights to scale your practice with confidence in 2025.

As a practice owner, you’re not just selling services—you’re building trust and connection. And the best way to do that? Storytelling. In this episode, we dive into why stories make your marketing more powerful, how to weave them into your messaging without feeling forced, and where to find compelling stories that resonate with potential clients. 

Whether you’re looking to fill your caseload or grow your group practice, mastering storytelling will set you apart and attract the right clients. Keep watching to learn how to make your marketing more human, engaging, and effective!

We discuss:
1. Why Storytelling is key to effective marketing
2. How to fit more stories into your marketing
3. Where to find the stories you tell; inspiration is everywhere

FREEBIE - Story Bank Starter: 20 Prompts to Clarify Your Message (and Unleash Your Confidence) - https://www.janecartercoaching.com/resources

This is the first episode of a six-part series titled "From Clicks to Clients: A Marketing Masterclass for Scaling Your Private Practice". In this series, we dive deep into effective marketing strategies for therapists and wellness providers. In this episode, my cohost Chris Morin discusses the importance of building a strong sales funnel to attract and retain clients.

Chris, a former massage therapist turned digital marketer, shares his extensive knowledge on SEO, traffic generation, and the client journey. Learn how to enhance your online visibility, optimize your website for conversions, and implement effective referral strategies.

Key topics include:
- The significance of SEO and PPC in driving traffic
- How to create a compelling client journey
- The role of Google reviews and business profiles in local search
- Best practices for content creation and backlinking

Whether you're feeling stuck in your practice or ready to scale, this episode is packed with actionable insights to help you thrive in 2025 and beyond. Don't forget to leave your questions in the comments for a chance to have them answered in future episodes!

If I was going to start a private practice in 2025, I’d do it like this! 

I sit down with Nate Hendrikse, from Navigator Bookkeeping, to talk about how we would launch a private practice, building out our marketing to a niche, financial structures, and operational systems.