Brand Your Practice Podcast

Welcome to the brand your practice podcast and webinar series on “From Clicks To Clients.”

I’m Brent Stutzman and today we are combining part 4 and 5 of this series because they are roughly the same topics. And those topics are about closing client leads and turning them into paying clients. We’ll be touching on how to use automations (many which are available inside TheraSaaS CRM), but also how a seasoned intake coordinator has these conversations as well. 

In this episode, you'll learn about:
- Maximizing booked call attendance and ensuring clients show up for consultations.
- The importance of a pre-call engagement system to build trust and excitement.
- Key strategies for conducting successful consultation calls that foster lasting relationships. 
- The COMPASS framework, a proven method to address client objections and enhance decision-making. 
- Effective communication techniques, including the power of validation and acknowledgment.

So, let’s jump in and with me is Chris Morin from Moonraker.ai (http://Moonraker.ai). Chris is an SEO and content marketing specialist who works with private practices. And with him is Shannon Mardis, who’s the intake coordinator for Intensive Therapy Retreats.

In this episode, we dive into the crucial topic of website optimization with Chris from Moonraker.ai. This is Part 3 of an extensive 6-part series on marketing strategies tailored for private practices.

Join us as we explore how to enhance your website to book more consultations. Chris shares proven strategies to communicate your unique value, build trust with potential clients, and convert site visitors into booked consultation calls.

We walk you through:
✅Website must-haves that turn visitors into booked clients
✅How to simplify your user journey to reduce drop-offs
✅Practical tweaks you can make right away for big results

In this episode, I'm joined by Christy Pennison and Steph Korpel, the founders of The Practice CoLab. Together, they explore the transformative power of community in combating isolation and overwhelm for private practice owners.

Join us as we dive into:

- The origin story of The Practice CoLab and how Christy and Steph turned their collaboration into a thriving business model.
- The common challenges practice owners face, including employee compensation and marketing strategies.
- The importance of community in providing support, clarity, and actionable insights to help you grow your practice without burnout.
- Practical tips on how to find and leverage community resources to enhance your business journey.

Whether you're a seasoned practice owner or just starting out, this episode is packed with valuable insights to help you work less, make more, and reclaim your time and energy.

Don't forget to subscribe for more episodes focused on marketing, growth, and scaling your private practice!

In this session, me and Chris Morin from Moonraker.AI dive deep into:

✅How to attract high-quality leads who are the perfect fit for your practice
✅The best traffic sources for therapists and private practice owners
✅Proven strategies to optimize your marketing efforts for maximum impact

This masterclass series is specifically designed to give you actionable insights to scale your practice with confidence in 2025.

As a practice owner, you’re not just selling services—you’re building trust and connection. And the best way to do that? Storytelling. In this episode, we dive into why stories make your marketing more powerful, how to weave them into your messaging without feeling forced, and where to find compelling stories that resonate with potential clients. 

Whether you’re looking to fill your caseload or grow your group practice, mastering storytelling will set you apart and attract the right clients. Keep watching to learn how to make your marketing more human, engaging, and effective!

We discuss:
1. Why Storytelling is key to effective marketing
2. How to fit more stories into your marketing
3. Where to find the stories you tell; inspiration is everywhere

FREEBIE - Story Bank Starter: 20 Prompts to Clarify Your Message (and Unleash Your Confidence) - https://www.janecartercoaching.com/resources

This is the first episode of a six-part series titled "From Clicks to Clients: A Marketing Masterclass for Scaling Your Private Practice". In this series, we dive deep into effective marketing strategies for therapists and wellness providers. In this episode, my cohost Chris Morin discusses the importance of building a strong sales funnel to attract and retain clients.

Chris, a former massage therapist turned digital marketer, shares his extensive knowledge on SEO, traffic generation, and the client journey. Learn how to enhance your online visibility, optimize your website for conversions, and implement effective referral strategies.

Key topics include:
- The significance of SEO and PPC in driving traffic
- How to create a compelling client journey
- The role of Google reviews and business profiles in local search
- Best practices for content creation and backlinking

Whether you're feeling stuck in your practice or ready to scale, this episode is packed with actionable insights to help you thrive in 2025 and beyond. Don't forget to leave your questions in the comments for a chance to have them answered in future episodes!

If I was going to start a private practice in 2025, I’d do it like this! 

I sit down with Nate Hendrikse, from Navigator Bookkeeping, to talk about how we would launch a private practice, building out our marketing to a niche, financial structures, and operational systems.

Many private practices have a broken intake system which often leads to losing client leads and lower revenue. Learn a step-by-step intake & sales system to convert clicks into clients. 

I show you how to map out your intake system, and qualify & close potential clients using a simple 3-step system so you can grow your practice.

In this episode, I sit down with Mike Ensor from Therapy PPC.

He introduces a powerful tool designed for therapists: a calculator for therapists that shows them how much it costs to grow their practice and serve more people. 

He breaks down how this calculator can help practitioners of all sizes set patient growth goals, manage churn, and effectively allocate ad budgets to maximize practice growth.