BrandsTalk

BrandsTalk, hosted by Brigitte Bojkowszky

Basic Member

Latest Episodes

Leading with Heart: Building Resilient Brands Through Change w/ Pamela Thompson

Leading with Heart: Building Resilient Brands Through Change w/ Pamela Thompson

Leadership, Change, and Empowerment with Pamela Thompson

Join us as we dive into an inspiring conversation with Pamela Thompson, founder of Female Wave of Change Canada. Pamela shares her insights from leading diverse projects around the world, including health projects in Nigeria and Afghanistan. She discusses the power of collaborative vision, the importance of trusting your intuition, and the value of authenticity in leadership. Her upcoming book, 'Truth and Contradictions, Life Changing Experiences, Living and Working in Afghanistan,' promises to provide powerful stories and lessons. Tune in for Pamela’s methods for navigating change, leading in uncertain times, and empowering women globally. 

Watch us: https://youtu.be/rRa2-QX5Lxw

Time markers:

03:06 Pamela's Leadership Journey
03:57 Lessons from Nigeria
06:36 Following Your Heart
10:34 Experiences in Afghanistan
10:51 Upcoming Book: Truth and Contradictions
14:23 Empowering Women Globally
21:52 Keys to Transforming Lives
26:42 Leadership Branding

Get in touch with Pamela Thompson:

Get in touch with Brigitte Bojkowszky:

👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist

Identity Unboxed: Breaking Free from Inauthentic Living

Identity Unboxed: Breaking Free from Inauthentic Living

Are you living your truth, or are you trapped in the box of inauthenticity?
Many of us feel the pressure to conform—to fit in, please others, and meet societal expectations—leaving our true desires, dreams, and identity behind. But what if breaking free from this box could unlock a more meaningful, powerful, and authentic life?

Discover the power of authenticity and transform the way you live, lead, and connect.

In this thought-provoking episode, I sit down with Katarina Hanssens Carlsson to explore the hidden costs of living inauthentically and the immense freedom that comes with embracing your true self.

What we cover:

  • how societal expectations and responsibilities often lead individuals to live inauthentic lives, causing a disconnect between their true selves and the roles they play. 
  • the importance of self-reflection, understanding one's core values, and defining personal visions to overcome imposter syndrome that contributes to staying in this box, in our comfort zone. 
  • practical steps to rediscover and align with one’s authentic identity, emphasizing the benefits of living genuinely our true selves. 
  • additionally, we touch upon the significance of authentic leadership and its positive impact on team engagement and trust. 

Whether you’re navigating leadership challenges, struggling with imposter syndrome, or simply seeking a life that aligns with your true self, this episode offers the insights and tools to help you reclaim your identity.

Tune in and start your journey to living authentically.
Watch us: https://youtu.be/SdXM3yF0_Xc 

Get in touch with Katarina Hanssens Carlsson:

Get in touch with Brigitte Bojkowszky:

👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist

Daring Metamorphosis: Inspiring Journeys of Growth, Synchronicity, and Courage

Daring Metamorphosis: Inspiring Journeys of Growth, Synchronicity, and Courage

Daring Metamorphosis: Collective Voices on Courage and Transformation

This episode of Brand's Talk celebrates the launch of 'Daring Metamorphosis,' an anthology of inspiring journeys of growth, synchronicity, and courage. 

Together with my three incredible guests: Sophie Romyas, the visionary publisher; my author fellows, Achim Nowak, an internationally renowned coach and TEDx speaker; and Richard Penn, a trailblazing entrepreneur, we explore the inspirations behind the anthology, our personal journeys, and the themes of courage and connection that unite the stories. We also discuss the book's impact, the significance of the butterfly symbol, and the importance of collective intelligence and storytelling.

00:00 Introduction to Daring Metamorphosis
00:59 Meet the Visionaries Behind the Book
02:26 Sophie's Inspiration and Vision
04:01 Richard's Journey in Silicon Valley
06:27 Leadership Lessons from Diverse Cultures
10:50 The Philosophy of Giving Forward
15:00 Achim's Personal Transformation and the Number 7
20:37 Moving to Portugal: Overcoming the Fear of Action
22:31 The Power of Decision and Regret
25:05 The Symbolism of the Butterfly
27:52 Collective Storytelling and Its Impact
29:39 Supporting a Meaningful Cause
34:10 Rapid Fire Session: Words of Wisdom
37:50 Final Thoughts and Gratitude

Get the book: https://linktr.ee/daringmetamorphosis 

Get in touch with:

Watch us: https://youtu.be/iiU2e9W8EtE  

Get in touch with Brigitte Bojkowszky:

👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist

Designing Brands That Connect: How Visuals Drive Brand Loyalty and Engagement w/ Justin Lynch

Designing Brands That Connect: How Visuals Drive Brand Loyalty and Engagement w/ Justin Lynch

The Multifaceted World of Graphic Design with Justin Lynch

Justin Lynch, a seasoned graphic designer with over 13 years of experience, shares his extensive knowledge from working in various roles such as an internal designer, freelancer, and embedded designer at agencies. 

Recognized by the American Marketing Association of Houston with two Crystal Awards, Justin provides insights into the challenges and unique perspectives each role offers on branding and design choices. 

He highlights the importance of understanding your audience, simplifying design, ensuring brand authenticity, and leveraging modern tools like AI. 

He also discusses his transition to starting his own design agency and the significant lessons learned from award-winning projects.


02:04 Diverse Roles in Design
02:35 Challenges in Design Approval
05:44 Influence and Perception in Design
08:20 Starting a Design Agency
11:45 Design and Brand Perception
18:17 Impactful Design Elements
23:55 Authenticity in Brand Design
25:11 Chick-fil-A's Brand Consistency
27:24 Common Pitfalls in Branding
31:14 The Role of AI in Modern Branding
36:06 Award-Winning Design Strategies
37:56 Tips for Small Businesses on Strategic Design

watch us on: https://youtu.be/M7TUPEU5K5M 

Get in touch with Justin Lynch:

Get in touch with Brigitte Bojkowszky:

👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist

Wisdomary Leading: Elevate Your Brand Through Purpose and Fulfillment w/ Peggy O'Neal

Wisdomary Leading: Elevate Your Brand Through Purpose and Fulfillment w/ Peggy O'Neal

Embracing Authentic Leadership: Insights and Transformations with Peggy O'Neal

Are you at a crossroads in your leadership journey, seeking to harness your unique identity for impactful and authentic leadership? 

In this episode, we dive deep into the world of true leadership with Peggy O'Neal, a certified Integral Master Coach and creator of Wisdomary Leading. Peggy, with her rich background, including roles in the Clinton administration, offers transformative insights on embracing inner wisdom, intuition, and compassion in leadership. She shares her journey of self-discovery and transformation, shedding light on how to break free from societal and self-imposed labels. 

Discover practical steps to access deeper insights, foster meaningful connections, and balance personal and organizational growth by honoring your true self. 

Key points include: 

·       The Role of Inner Wisdom: Integrating wisdom traditions with evidence-based science for deeper connection and purpose. 

·       Authentic Leadership: Understanding and leveraging your natural leadership tendencies for personal fulfillment and effective leadership. 

·       Practical Steps: Accessing your inner wisdom, shedding unconscious beliefs, and leading with empathy and intuition. 

·       Overcoming Labels: Breaking free from societal and self-imposed constraints to realize your true potential. 

·       Unique Identity: Recognizing and harnessing individual uniqueness to foster community well-being and organizational growth. 

Join us to explore fresh perspectives on leading with wisdom, fulfillment, and authenticity, and transform your approach to leadership. This episode is a must-listen for anyone looking to lead with genuine self-expression and impactful authenticity.

watch us on: https://youtu.be/k9HokKNB4aY 

Get in touch with Peggy O'Neal

 To receive Peggy’s weekly newsletter with valuable content, subscribe at www.peggy-oneal.com 

Connect on: 

LinkedIn: www.linkedin.com/in/peggyoneal

Facebook: https://www.facebook.com/PeggyONeal0

YouTube: https://www.youtube.com/@peggy-oneal

Leadership Luminaries Lounge™ podcast with Peggy O’Neal and Kerry L. Bass: https://www.youtube.com/@LeadershipLuminariesLounge?app=desktop

Get in touch with Brigitte Bojkowszky:

👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist

Consistency is Key: How Mindset Shapes Brand Identity w/ Adrian Treacy

Consistency is Key: How Mindset Shapes Brand Identity w/ Adrian Treacy

Do you desire to create a standout brand that authentically represents who you are? Or perhaps you struggling to keep your brand message consistent across all platforms?

In this episode, we dive deep into the powerful connection between mindset and brand identity with Adrian Treacy, a Success Mindset Coach and PG Consultant. Adrian shares his insights on how mastering your mindset can help you build a consistent and compelling brand that stands out in today's crowded market.

In this episode, you’ll discover:

  • The Role of Mindset in Branding: Learn how the ‘Thinking Into Results’ program influences individuals and businesses to shape their brand identity with a success-oriented mindset.
  • Overcoming Limiting Beliefs: Discover the most common mental barriers that prevent entrepreneurs from achieving brand success and actionable steps to overcome them.
  • The Power of Consistency: We converse about why consistency is essential in brand messaging and provide practical tips for maintaining it across various communication channels.
  • Goal-Setting for Brands: Explore how setting big, audacious goals can propel your brand strategy and differentiate you in the market.
  • Authenticity in Branding: Understand how to align your personal authenticity with your brand message to build trust and credibility with your audience.
  • Visual Identity and Brand Storytelling: We discuss the importance of visual elements like colors and how to use storytelling to create a memorable brand.

Tune in to discover how you can reshape your mindset to achieve brand brilliance and stay ahead in a competitive market. This episode will help you align your brand with your personal values, set bigger goals, and maintain the consistency that sets successful brands apart. 

Time markers:

[02:15] Adrian’s Journey and Why Mindset Matters
[06:45] The Role of Mindset in Branding
[11:30] Overcoming Limiting Beliefs
[15:20] The Power of Consistency in Brand Messaging
[20:05] Goal-Setting and Its Impact on Branding
[24:40] Authenticity in Branding
[28:15] Visual Identity: The Significance of Colors
[31:30] Brand Storytelling and Connection
[35:20] Future of Branding and Key Takeaways

Watch us on: https://youtu.be/dh0v8Htn7lo 

Get in touch with Adrian Treacy:

Get in touch with Brigitte Bojkowszky:

👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist

Bridging Cultures: Mastering Middle Eastern Business Etiquette for Brands w/ Taqua Malik

Bridging Cultures: Mastering Middle Eastern Business Etiquette for Brands w/ Taqua Malik

Wondering how to successfully navigate business in the Middle East while respecting its rich cultural heritage? 

In this episode, I had a fascinating conversation with Taqua Malik, founder of FreedomVisory, a boutique e-commerce agency, about the nuances of Middle Eastern business etiquette. 

Key Takeaways: 

- Introduction to Taqua Malik and FreedomVisory

- Importance of cultural sensitivity in business 

- Effective communication in the Middle East 

·       Verbal and non-verbal cues 

·       High context vs. low context communication 

- Building trust and relationships 

·       Investment in personal connections 

·       The role of family and community 

- Branding strategies and successful examples 

·       Ramadan campaigns 

·       Desert safari marketing 

- Future trends and technology integration 

·       Adopting digital solutions 

·       Balancing tradition with modernity 

- The Souk Secrets: 

·       Do’s and Don’ts 

·       Hospitality is key 

·       Respect for hierarchy 

·       Cultural inclusivity 

Don’t miss out on diving deeper into the world of Middle Eastern business culture and learning how you can make your brand succeed in this vibrant region. 

Get in touch with Taqua Malik:

Time Markers:

00:00 Introduction to Taqua Malik
04:59 Effective Communication in the Middle East
12:40 Building Trust and Relationships
26:02 Future Trends and Technology
34:21 Souk Secrets: Tips for Business Etiquette
41:43 Quick Word Wrap and Conclusion

Get in touch with Brigitte Bojkowszky:

👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist

The Evolution of Brand Identity: A Publishing Perspective w/ Susan Friedmann

The Evolution of Brand Identity: A Publishing Perspective w/ Susan Friedmann

Are you a solopreneur or author struggling to make your mark in a crowded market? 

Discover the secrets of branding and niche marketing with Susan Friedmann, a seasoned solopreneur coach, and publishing powerhouse. In this episode, Susan shares invaluable insights from her 30-plus years of experience, helping you to stand out, attract your ideal audience, and build a successful brand. 

Dive into a conversation that covers the journey from generalist to specialist, the power of niche markets, and how to become a recognized authority in your field. 

- The Evolution of Brand Identity: Learn how your personal and professional life can influence the evolution of your brand. 

– The Niche Marketing Strategy: Uncover the advantages of narrowing down your audience and why aiming to appeal to 'everyone' can dilute your brand's impact. 

- Branding and Book Publishing: Discover the pivotal role of branding in book publishing and how it can elevate your position as an expert. 

- Authenticity in Branding: Understand why authenticity and passion are critical to developing a compelling brand story. 

Join us as Susan Friedmann reveals how focusing on a niche, leveraging your unique experiences, and embodying your brand with authenticity can transform your approach to marketing and branding. 

Whether you're looking to publish your non-fiction book or redefine your brand's identity, this episode is packed with actionable advice to help you achieve your goals.

Time markers:

00:00 The Evolution of Brand Identity
03:11 The Niche Marketing Strategy
10:51 Branding and Book Publishing
33:16 Authenticity in Branding

Watch us on: https://youtu.be/I15X8Gm8Ds4

Get in touch with Susan Friedmann:

Get in touch with Brigitte Bojkowszky:

👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist

Passions to Abundance - Reinventing Yourself w/ Brigitte Bojkowszky hosted by Elizabeth Gueldner

Passions to Abundance - Reinventing Yourself w/ Brigitte Bojkowszky hosted by Elizabeth Gueldner

In this episode, Elizabeth Gueldner and I discuss the journey of reinventing oneself and the importance of personal and company branding. We explore the significance of mindset shifts, transforming pain into purpose, and the alignment of personal values with corporate values. 

We delve into the transformative journey of reinventing oneself, exploring the power of personal branding, mindset shifts, and aligning personal values with corporate values.

The conversation emphasizes the power of self-discovery, overcoming limiting beliefs, and taking calculated risks to step out of comfort zones. 
I highlight

  • the entrepreneurial branding process, starting with mindset, personal branding, and company branding. 
  • the role of authenticity in personal branding and the impact of emotions on brand perception. 
  • the ongoing nature of branding, emphasizing the need for continuous self-reflection, adaptation to changing environments, and customer-centric approaches.


00:00 Welcome to the Summit: Passions to Abundance
01:41 Introducing Brigitte Bojkowszky: A Journey from Passion to Branding
02:29 Brigitte's Personal and Professional Evolution
02:31 The Power of Personal Branding and Identity
05:34 From Flight Attendant to Branding Expert: Brigitte's Story
08:14 The Transformation Journey: Mindset, Beliefs, and Branding
20:35 Entrepreneurial Branding: A Roadmap to Authenticity
33:19 The Continuous Process of Branding and Adaptation
35:52 Closing Thoughts: Embracing Abundance and Authenticity



Get in touch with Elizabeth Gueldner
on LinkedIn
on Facebook

Get in touch with Brigitte Bojkowszky:

👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist

Bio of BrandsTalk

BrandsTalk, hosted by Brigitte Bojkowszky, is a podcast dedicated to sharing inspiring brand stories and valuable insights from thought leaders, CEOs, business owners, and managers. If you're a brand enthusiast looking to develop and grow your brand in a strategic and sustainable way, this show is the perfect resource for you.

Each episode of BrandsTalk features engaging conversations with industry experts who generously share their experiences and expertise in the world of brands. By listening to the stories and insights of these successful individuals, you'll gain valuable knowledge and inspiration to elevate your own brand.

Brigitte Bojkowszky creates a welcoming and informative atmosphere where guests openly discuss their brand journeys, challenges, and triumphs. Through these conversations, you'll discover practical strategies and best practices that can be applied to your own brand development.

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