BrandsTalk

Do you ever find yourself craving a deeper connection in your marketing efforts?

Perhaps you're searching for ways to cut through the noise and forge authentic relationships with your audience. 

In this episode of 'Marketing with Russ', we're diving headfirst into the world of brand identity and its profound connection to building meaningful connections in the ever-evolving landscape of marketing.

We address | Time markers:

00:00 Welcome to Marketing with Russ: A Fresh Start Every Monday
02:06 The Power of Connection in Marketing
03:25 Marketing Tip of the Day: Eliminate Distractions
04:49 Special Guest Brigitte: Branding and Marketing Insights
05:37 Branding vs. Marketing: An In-depth Discussion
15:19 The Essence of Personal Branding
18:38 Authenticity and Vulnerability: Keys to Connection
22:01 Consistency in Branding: The Final Takeaway

Throughout the episode, practical tips and insights abound, offering listeners actionable strategies for effective marketing and personal development.

Book tip:

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear

Get in touch with Russ Hedge:

• https://www.youtube.com/@RussHedge
• https://www.linkedin.com/in/russhedge/
• https://www.facebook.com/russhedgecoaching
• https://www.instagram.com/russhedgecoach/ 

Get in touch with Brigitte Bojkowszky:

• • Website BridgetBrands: https://www.bridgetbrands.com
  • LinkedIn: https://www.linkedin.com/in/bojkowszkyb/
  • Book Significant Women: https://www.amazon.com/dp/B0927YG1FH
  • Facebook: https://www.facebook.com/BridgetBrands
  • Facebook: https://www.facebook.com/brigitte.bojkowszky
  • Instagram: https://www.instagram.com/bridgetbrands
  • X: https://twitter.com/BridgetBrands
  • YouTube: https://www.youtube.com/@bridgetbrands

👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist

In this captivating episode, professional coach and disruptor, Lauren Ashley unpacks the secrets behind her unique community-building approach geared towards connecting women experiencing life transition. 

She dives into how fostering shared values, encouraging diversity of perspectives, and nurturing authentic relationships can be transformative. 

Her approach resonates with the audience by providing an environment to share, learn, grow, and find their purpose amidst support, empathy, and validation. 

Lauren embraces vulnerability and authenticity, creating pathways for women to ignite their potential and become their best selves.

Time Markers:
02:10 Discovering a Passion for Community Building During the Pandemic

03:27 The Power of Intimate, Supportive Communities for Women

04:32 Why Focus on Women? Unpacking the Niche

07:41 Disrupting Traditional Community Spaces

10:26 The Ultimate Goal: Empowering Women Beyond the Group

12:27 Catalyst: The Story Behind the Brand Name

14:34 Key Elements of a Community-Driven Brand

16:42 Growing the Community: Strategies and Challenges

19:20 The Importance of Personal Branding in Community Building

20:54 Advice for Joining or Creating Meaningful Communities

25:56 Balancing Professionalism and Vulnerability

30:06 Integrating Coaching Principles into Community Building

33:41 Reflecting on the Journey of Building a Community Business

Lauren is a connector, disruptor, and certified professional coach. Above all, she is a multi-passionate obsessed with supporting women in life transition, leadership and success. Never following a straight path, Lauren has learned to harness the power of being a heart-centered, growth-minded multi-passionate and wants to empower and inspire more women to do the same.

Get in touch with Lauren Ashley:

• www.weareacatalyst.com
• https://www.linkedin.com/in/lauren-ashley-minor-youman-cpc-5a0b10/

Get in touch with Brigitte Bojkowszky:

• • Website BridgetBrands: https://www.bridgetbrands.com
  • LinkedIn: https://www.linkedin.com/in/bojkowszkyb/
  • Book Significant Women: https://www.amazon.com/dp/B0927YG1FH
  • Facebook: https://www.facebook.com/BridgetBrands
  • Facebook: https://www.facebook.com/brigitte.bojkowszky
  • Instagram: https://www.instagram.com/bridgetbrands
  • X: https://twitter.com/BridgetBrands
  • YouTube: https://www.youtube.com/@bridgetbrands

👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist

Are you using your voice to make a real impact? 

Discover how podcasting can become the voice of your brand with Mary Chan, a podcast strategist and voice coach who transformed her pain into purpose. 

- Mary shares her journey from being told to stay quiet to empowering women’s voices. 

- The transition from a 20-year career in radio to founding Organized Sound Productions. 

- Tips for finding your ideal listener and making a strong connection. 

- Practical advice for preparing your voice before stepping up to the mic. 

- The significance of podcasting in building brand identity and creating intimate connections with your audience. 

- Overcoming technical challenges and the importance of persistence in podcasting. 

- Integrating AI in podcasting without losing the human touch. 

Join us on this inspiring episode as Mary Chan explores the empowerment of voice through podcasting, offering invaluable insights for anyone looking to use their voice to build their brand.

Time markers: 

02:45 Mary Chan's Journey
08:46 Becoming a Podcasting Pro
14:12 The Power of Voice
10:49 Building Your Brand through Podcasting
29:10 Technical and Emotional Aspects of Podcasting
44:23 Embracing Imperfection
37:23 The Future of Podcasting and AI


Mary Chan is a Podcast Strategist, Voice Coach, and Voice-Over Artist who believes in empowering women to reclaim their voice. Born and raised in Vancouver, BC, Canada to immigrant parents, Mary was told to stay quiet. Today, Mary gives women self-confidence with their voice because she felt that she didn’t have one growing up. After working in radio for 20 years, she struck out on her own and founded Organized Sound Productions, a podcast production and consulting company.

Get in touch with Mary Chan:

• https://www.organizedsound.ca/  
• https://www.linkedin.com/in/marychan-organizedsound/
• https://www.instagram.com/organizedsoundproductions/

Get in touch with Brigitte Bojkowszky:

• • Website BridgetBrands: https://www.bridgetbrands.com
  • LinkedIn: https://www.linkedin.com/in/bojkowszkyb/
  • Book Significant Women: https://www.amazon.com/dp/B0927YG1FH
  • Facebook: https://www.facebook.com/BridgetBrands
  • Facebook: https://www.facebook.com/brigitte.bojkowszky
  • Instagram: https://www.instagram.com/bridgetbrands
  • X: https://twitter.com/BridgetBrands
  • YouTube: https://www.youtube.com/@bridgetbrands

👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist

Are you struggling to make your mark with your brand through video marketing and social media but unsure where to start? 

Dive into Sri Mahabir’s insights on future-proofing your brand in the evolving landscape of digital marketing. 

Key Highlights: 

- Discovering your unique story and leveraging it for emotional connection 

- Strategies for gaining confidence on camera and the importance of authenticity 

- The role of artificial intelligence in personalizing and enhancing your marketing efforts 

- Practical steps to integrate live streaming into your digital strategy 

- Insights into crafting compelling content that resonates with your target audience 

Don’t miss out on this opportunity to learn from a seasoned expert on navigating the challenges and harnessing the potential of video marketing and social media.

01:55 Sri's Journey

02:36 The Power of Storytelling

05:56 Building Confidence on Camera

06:56 Extracting Value from Video Content

15:48 Approaching Live Streaming

19:33 Editing with Brand in Mind

23:15 Embracing Podcasts on YouTube

24:46 Overcoming Camera Shyness

29:44 Staying Ahead of Marketing Trends

Despite her camera shyness, Sri Mahabir was determined to share her story and the stories of other entrepreneurs. Sri’s passion is to help medical practices and law professionals build visibility to their practices by using video, live streaming, and podcasts to bring in leads to their business and awareness of their practice. Sri is a remote producer who offers a done-for-you service that takes your live-streaming idea from concept to execution, designing the flyers and background, producing, and turning it into a podcast. In April 2020, Sri created the IG live series Journey of an Entrepreneur and guest hosts w/ Russ Hedge & D Scott on Wednesday mornings called The Experience Backstage. 

Get in touch with Sri Mahabir:

• https://www.facebook.com/sri.mahabir 
• https://www.linkedin.com/in/srimahabir
• https://instagram.com/nexlevconsulting_sri?utm_medium=copy_link
• https://www.tiktok.com/@srimahabir?_t=8ZRC0CebV3W&_r=1
• https://twitter.com/MahabirSri
• https://www.facebook.com/groups/getconfidentoncam/ref=share&mibextid=S66gvF  

Get in touch with Brigitte Bojkowszky:

• • Website BridgetBrands: https://www.bridgetbrands.com
  • LinkedIn: https://www.linkedin.com/in/bojkowszkyb/
  • Book Significant Women: https://www.amazon.com/dp/B0927YG1FH
  • Facebook: https://www.facebook.com/BridgetBrands
  • Facebook: https://www.facebook.com/brigitte.bojkowszky
  • Instagram: https://www.instagram.com/bridgetbrands
  • X: https://twitter.com/BridgetBrands
  • YouTube: https://www.youtube.com/@bridgetbrands

👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist

Are you seeking ways to lead a happier life while striving for success? 

There are times when the pursuit of success may leave you feeling overwhelmed and detached from the essence of who you are. 

In this episode, I had the pleasure of talking with Dr. Kimberley Linert, a visionary healer who shared her insights into maintaining personal well-being while striving for success. Also, she gave us a deeper understanding of how constant reevaluation of our goals and desires helps in leading a happy life.

Here are key lessons from our enlightening conversation with Dr. Kimberley Linert on striking the balance: 

1. Pay attention to personal well-being and self-care while pursuing your business or career. 

2. Deepen your knowledge in your professional field by continuously learning from other masters and similar industries. 

3. Consistently reassess your goals and desires; remember what you want can evolve every three months. 

4. Make use of your unique gifts and share them with the world; this is a vital part of finding your purpose and living it. 

5. Success is being happy with who you are and what you're doing, and not wishing for something else.

Dr. Kimberley Linert is a behavioral optometrist and a creative visionary.  She is highly trained in all areas of health and well-being: physical, nutritional, emotional, mental, and spiritual. She is a keynote speaker and author of the book, "Visualizing Happiness in Every Area of Your Life." She also has a podcast and YouTube channel: "Incredible Life Creator." She intends to inspire people to find their purpose and live it.

Get in touch with Dr. Kimberley Linert:
Website: https://www.DrKimberleyLinert.com
Book: Visualizing Happiness in Every Area of Your Life - https://a.co/d/ayb502A
YouTube: Incredible Life Creator - https://www.youtube.com/@incrediblelifecreator
Podcast: Incredible Life Creator: https://bit.ly/3GzDF7f
Media Kit: https://brucemerrinscelebrityspeakers.com/portfolio/dr-kimberley-linert/
Facebook or LinkedIn (I rarely check Instagram)
Facebook: https://www.facebook.com/kimberley.linert
LinkedIn: https://www.linkedin.com/in/dr-kimberley-linert-incredible-life-creator/
Instagram: https://www.instagram.com/drkimberleylinert/  

Get in touch with Brigitte Bojkowszky:

• • Website BridgetBrands: https://www.bridgetbrands.com
  • LinkedIn: https://www.linkedin.com/in/bojkowszkyb/
  • Book Significant Women: https://www.amazon.com/dp/B0927YG1FH
  • Facebook: https://www.facebook.com/BridgetBrands
  • Facebook: https://www.facebook.com/brigitte.bojkowszky
  • Instagram: https://www.instagram.com/bridgetbrands
  • X: https://twitter.com/BridgetBrands
  • YouTube: https://www.youtube.com/@bridgetbrands

👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist

Are you tired of feeling trapped in the relentless cycle of the rat race?

Carolina Bakker, renowned Rat Race Recovery Coach, delves into the journey of
liberation from the pressures of the corporate world. Through insightful
discussion and practical advice, Carolina offers guidance on reclaiming control
over your life and finding fulfillment beyond conventional success metrics.

Key Points Covered:

• Journey out of the Rat Race:

Uncover the pivotal moments that led Carolina to decide, "This is not the 'me' I want to go into the future with."

• Brand Development Story:

Explore the unique narrative behind Carolina's brand development and its impact.

• Universal Need for Personal Branding:

Delve into why personal branding is not just essential but transformative for everyone, reshaping professional paths.

• Starting with Personal Branding:

Learn practical tips for identifying and communicating unique value from the outset.

• Taking Control of Your Personal Brand:

Explore how individuals, whether aware or not of their personal brand, can take control and consciously shape the image they project 

• Authenticity Empowerment:

Discover how authenticity empowers individuals, encouraging action despite imperfections.

•  Balancing Authenticity in Business:

Gain insights on building a thriving business without succumbing to anxiety and self-doubt. 

• Practical exercises and mindset shifts to navigate the transition towards holistic well-being.

Tune in to gain valuable insights and embark on your own path to liberation from the rat race with Carolina Bakker as your trusted guide.

Get in touch with Carolina Bakker

• Website: https://www.coachingbycarolina.com
• LinkedIn: https://www.linkedin.com/in/carolinabakker
• YouTube: https://www.youtube.com/@coachingbycarolina
• Instagram: https://www.instagram.com/coaching_by_carolina

Get in touch with Brigitte Bojkowszky:

• • Website BridgetBrands: https://www.bridgetbrands.com
  • LinkedIn: https://www.linkedin.com/in/bojkowszkyb/
  • Book Significant Women: https://www.amazon.com/dp/B0927YG1FH
  • Facebook: https://www.facebook.com/BridgetBrands
  • Facebook: https://www.facebook.com/brigitte.bojkowszky
  • Instagram: https://www.instagram.com/bridgetbrands
  • X: https://twitter.com/BridgetBrands
  • YouTube: https://www.youtube.com/@bridgetbrands

👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist

Ever found yourself lost in the sea of coaches, struggling to carve out your unique identity? 

Dive into my conversation with Manmeet Kaur, the host of  The Zenler Pro Podcast, The Course Creator and Entrepreneur Platform, where I share my perspective and insights about building a standout brand identity tailored for coaches! 

Here are some key takeaways you can implement today:

• Uncover what makes you distinctive - your values and strengths are the core of your coaching superpower!
• Embrace the fact that every coach is a personal brand, regardless of experience level.
• Establishing credibility is not just about expertise; it's the bedrock of trust and loyalty in coaching.
• But that's not all—I delved into crafting a customer-centric coaching approach, the impact of personal branding on attracting clients, and the essential elements of shaping a unique coaching brand identity.

Get in touch with Manmeet Kaur:

• www.wpwebeasy.com
• https://www.linkedin.com/in/webeasy/ 

Check out Zenler: https://www.newzenler.com

Get in touch with Brigitte Bojkowszky:

• • Website BridgetBrands: https://www.bridgetbrands.com
  • LinkedIn: https://www.linkedin.com/in/bojkowszkyb/
  • Book Significant Women: https://www.amazon.com/dp/B0927YG1FH
  • Facebook: https://www.facebook.com/BridgetBrands
  • Facebook: https://www.facebook.com/brigitte.bojkowszky
  • Instagram: https://www.instagram.com/bridgetbrands
  • X: https://twitter.com/BridgetBrands
  • YouTube: https://www.youtube.com/@bridgetbrands

👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist

Join the dynamic conversation as I team up with Zoe Whitman and Jo Wood on the Bookkeepers' Podcast to unravel the captivating world of personal branding tailored for bookkeepers. 

We explore the profound importance of personal branding, its intersection with business branding, and the adaptable nature of this transformative process. Throughout the discussion, discover actionable insights into shifting mindsets and seamlessly weaving personal identity into a professional brand.

We take you on a transformative journey, showcasing personal branding as a strategic tool that propels bookkeepers into the spotlight with confidence, leaving a lasting impact in the dynamic realm of bookkeeping. 

Dive deep into discussions that touch on understanding market leadership, cultivating a growth mindset, learning from failures, the invaluable role of community, and the evolution of identities. This episode unveils personal branding not as a static process but as an ongoing journey, shedding light on its dynamic nature.

Gain a fresh perspective on personal branding and uncover the game-changing potential it holds for bookkeepers.
An episode packed with actionable insights for every bookkeeper looking to make a lasting impact in their field.

Get in touch with Jo Wood & Zoe Whitman:
The 6Figure Bookkeeper 

• 6figurebookkeeper.club (Fb group) 
• @6figurebookkeeper (insta) 
• 6figurebookkeeper.com (website)
• hello@6figurebookkeeper.com 

Get in touch with Brigitte Bojkowszky:

• • Website BridgetBrands: https://www.bridgetbrands.com
  • LinkedIn: https://www.linkedin.com/in/bojkowszkyb/
  • Book Significant Women: https://www.amazon.com/dp/B0927YG1FH
  • Facebook: https://www.facebook.com/BridgetBrands
  • Facebook: https://www.facebook.com/brigitte.bojkowszky
  • Instagram: https://www.instagram.com/bridgetbrands
  • X: https://twitter.com/BridgetBrands
  • YouTube: https://www.youtube.com/@bridgetbrands

👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist

What drives you more – the pain of missed opportunities or the desire to create a lasting impact?

In this episode, we delve into the world of visionary leadership with a focus on crafting legacy businesses. 

Elona Lopari, Visionary CEO of The Life School, shares her transformative journey from a Fortune 500 background to becoming a heart-driven entrepreneur.

·      Discover the essence of inner alignment in leadership and how it forms the cornerstone of purpose-driven businesses.

·      Explore the secrets behind effective branding, marketing, and sales strategies that maximize impact and income for visionary leaders.

·      Uncover the importance of building a strong and aligned team for long-term success in any business venture. 

Listen as Elona Lopari provides a roadmap for heart-driven service-based entrepreneurs, drawing from her vast experience as a community builder, people connector, and bestselling author.

Elona is the Visionary CEO of The Life School, Speaker, Best Selling Author of numerous books, and Show and Speaking Events Organizer to an audience of over 30,000 heart-driven service-based entrepreneurs and corporations. She is both a servant community builder and a people connector.  She is a Prior Fortune 500 CEO also Featured in Disrupt, NY Weekly, Business Insider, CEO Weekly, The Business News & Famous Times. Her mission is to help Visionary Leaders grow legacy purpose-driven businesses through Inner Alignment, Branding, Marketing, Sales, and Team so that they can maximize their Impact and Income to do more good in the world.

Get in touch with Elona Lopari:
https://www.elonaloparicoaching.com 

Get in touch with Brigitte Bojkowszky:

• • Website BridgetBrands: https://www.bridgetbrands.com
  • LinkedIn: https://www.linkedin.com/in/bojkowszkyb/
  • Book Significant Women: https://www.amazon.com/dp/B0927YG1FH
  • Facebook: https://www.facebook.com/BridgetBrands
  • Facebook: https://www.facebook.com/brigitte.bojkowszky
  • Instagram: https://www.instagram.com/bridgetbrands
  • X: https://twitter.com/BridgetBrands
  • YouTube: https://www.youtube.com/@bridgetbrands

👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist