BrandsTalk

Are you struggling to attract top talent or wondering how to improve your company’s reputation as an employer? 

In this episode, I interview Sue MacArthur, President of Strategic Talent Management, to explore the critical aspects of employer branding and its impact on overall brand success. Sue shares valuable insights from her extensive experience in HR and leadership, offering actionable advice for both startups and established companies. 

Time markers:

00:34 Meet Sue MacArthur

01:40 The Importance of Employer Branding

02:31 Leadership's Role in Employer Branding

02:39 Real-Life Examples of Employer Branding

09:48 Employee Feedback and Its Impact

12:11 Generational Differences in the Workplace

20:30 Challenges in Startups and Employer Branding

27:06 Sue's New Podcast and Personal Branding

Get in touch with Sue MacArthur

www.strategictalentmanagement.com

www.linkedin.com/in/suemacarthur

Get in touch with Brigitte Bojkowszky:

• • Website BridgetBrands: https://www.bridgetbrands.com
  • LinkedIn: https://www.linkedin.com/in/bojkowszkyb/
  • Amazon books
  • Facebook: https://www.facebook.com/BridgetBrands
  • Facebook: https://www.facebook.com/brigitte.bojkowszky
  • Instagram: https://www.instagram.com/bridgetbrands
  • X: https://twitter.com/BridgetBrands
  • YouTube: https://www.youtube.com/@bridgetbrands
  • Book a call: https://calendly.com/bridgetbrands/20-min-discoverycall

👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist

Ever feel like your brand is polished but not really you?
Are you tired of trying to fit into the “professional” mold while your real voice remains unheard?

In this unapologetic, empowering episode, I sit down with Beth Anne Campbell, a former corporate powerhouse turned award-winning author and live podcaster, to talk about the messy, raw, and real side of branding.

Beth shares how shedding her corporate persona helped her build a magnetic brand rooted in authenticity, truth-telling, and the courage to speak out. Her bold approach challenges the status quo of what “professional branding” looks like and invites you to own your truth in the process.

In this episode, you’ll discover:

• Why filtered branding kills connection—and how to get real
• The powerful role mindset plays in personal and leadership branding
• How “facts vs. stories” can change your emotional response—and your brand voice
• The surprising link between corporate trauma and your current brand fears
• Beth’s top mindset hack for staying grounded and visible
• Why embracing discomfort is essential for brand growth
• How humor and honesty make your brand unforgettable
• What it means to build a brand that ditches approval and demands impact

If you're ready to ditch the BS, speak up, and build a brand that’s unapologetically YOU, this episode is your permission slip.

Get in touch with Beth Anne Campbell:

• Website: https://www.bethannecampbell.com
• LinkedIn: https://www.linkedin.com/in/beth-anne-campbell/
• Youtube: https://www.youtube.com/@thebeann  
• Meta and TikTok: @thebeann67 

Get in touch with Brigitte Bojkowszky:

• • Website BridgetBrands: https://www.bridgetbrands.com
  • LinkedIn: https://www.linkedin.com/in/bojkowszkyb/
  • Amazon books
  • Facebook: https://www.facebook.com/BridgetBrands
  • Facebook: https://www.facebook.com/brigitte.bojkowszky
  • Instagram: https://www.instagram.com/bridgetbrands
  • X: https://twitter.com/BridgetBrands
  • YouTube: https://www.youtube.com/@bridgetbrands
  • Book a call: https://calendly.com/bridgetbrands/20-min-discoverycall

👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist

What if the biggest barrier to your brand’s success isn’t strategy… but your mindset?

I had the pleasure to be a guest on Beth Anne Campbell's The Thirsty Professional LIVE  for a raw conversation on branding, visibility, and the limiting beliefs that keep high-achieving women stuck in silence.

We talk about my nonlinear journey—from flight attendant to student to corporate to professor to entrepreneur—and how that transformation led me to help others align their inner truth with their outward brand identity. Because branding isn't just what people see; it's how you show up.

What you'll learn in this episode:

• Why your brand starts on the inside, not in a Canva template
• How limiting beliefs formed in childhood or trauma show up in your professional identity
• The surprising truth about why so many accomplished women still feel invisible
• What mindset has to do with leadership, presence, and personal power
• How my upcoming retreat I AM BECOMING is helping women in transition step into aligned visibility
• And... why branding is deep identity work, not surface-level polish

Check out more about this episode: https://bridgetbrands.com/inspiring-clients-to-align-their-inner-values-with-their-outward-expression/

Get in touch with Beth Anne Campbell:

• Website: https://www.bethannecampbell.com
• LinkedIn: https://www.linkedin.com/in/beth-anne-campbell/
• YouTube: https://www.youtube.com/@thebeann  
• Meta and TikTok: @thebeann67

Get in touch with Brigitte Bojkowszky:

• • Website BridgetBrands: https://www.bridgetbrands.com
  • LinkedIn: https://www.linkedin.com/in/bojkowszkyb/
  • Amazon books
  • Facebook: https://www.facebook.com/BridgetBrands
  • Facebook: https://www.facebook.com/brigitte.bojkowszky
  • Instagram: https://www.instagram.com/bridgetbrands
  • X: https://twitter.com/BridgetBrands
  • YouTube: https://www.youtube.com/@bridgetbrands
  • Book a call: https://calendly.com/bridgetbrands/20-min-discoverycall

👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist

Embracing Authenticity: Walking Yourself Home with Adele Bernard

 Have you ever felt disconnected from your true self or struggled with aligning your personal and professional identity? 

 In this episode, I delve into these critical questions with Adele Bernard, a transition mentor based in Calgary. Adele shares her approach to helping individuals rediscover their authentic selves through a blend of astrology, ancient wisdom, and intuitive insights. 

Highlights include the importance of energetic alignment in branding, the significance of introspection, and practical advice on overcoming societal conditioning.

The discussion also touches on breathwork as a grounding tool and offers soulful practices to help listeners reconnect with their essence. 

This episode is a must-listen for anyone looking to align their energy and lead a more fulfilled life.

• 00:35 Discovering Your Soul's Blueprint with Adele Bernard
• 01:23 The Journey of Personal Alignment
• 03:36 Energetic Alignment and Branding
• 07:56 Navigating Deep Transitions
• 16:25 Authenticity and Visibility
• 24:31 Breathwork and Grounding Techniques

Get in touch with Adele Bernard:

• https://www.linkedin.com/in/adelebernardtc/   
• https://www.facebook.com/transitionclarity
• https://www.intragram.com/beranrd_adele

Get in touch with Brigitte Bojkowszky:

• • Website BridgetBrands: https://www.bridgetbrands.com
  • LinkedIn: https://www.linkedin.com/in/bojkowszkyb/
  • Amazon books
  • Facebook: https://www.facebook.com/BridgetBrands
  • Facebook: https://www.facebook.com/brigitte.bojkowszky
  • Instagram: https://www.instagram.com/bridgetbrands
  • X: https://twitter.com/BridgetBrands
  • YouTube: https://www.youtube.com/@bridgetbrands
  • Book a call: https://calendly.com/bridgetbrands/20-min-discoverycall

👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist

In this episode, I delve into the transforming world of physical therapy with Dr. Gina Williams, who has dedicated 18 years to helping people enhance their mobility and strength. With expertise in sports injuries, chronic pain, and post-surgical rehab, Dr. Gina shares her journey from working with top orthopedic surgeons to founding her concierge practice, Mobility Health Physical Therapy. She discusses the necessity for personalized patient care, the challenges she faced in building her brand, and the importance of self-care and maintaining a work-life balance. Dr. Gina also dives into how she differentiates her practice by leading with compassion and setting realistic recovery goals. 

Tune in to learn about her strategies for successful entrepreneurship and her new initiatives, including her podcast and face yoga program.

Time markers:

• 00:36 Meet Dr. Gina Williams
• 02:26 Journey to Entrepreneurship
• 04:24 Building a Successful Practice
• 06:57 The Importance of Mobility
• 15:42 Virtual Physical Therapy
• 17:11 Balancing Work and Life
• 24:37 Future Plans and Innovations

Get in touch with Gina Williams:

https://mobilityhealthpt.com/

Dr. Gina Williams has spent the past 18 years helping people move better and feel stronger. With a Doctorate in Physical Therapy from Long Island University, she’s worked alongside some of the top orthopedic surgeons in New York and Connecticut, specializing in sports injuries, chronic pain, and post-surgical rehab. Recognizing the need for truly personalized care, she founded Mobility Health Physical Therapy, a concierge practice that brings expert treatment directly to clients—whether at home, in the office, online, or at her Manhattan clinic. She’s also the host of "Health, Wealth, and Relationships: Thriving in the Balancing Act," where she interviews top experts on how to work smart and play hard in this ever-demanding world. Dr. Gina’s passion for helping others and her commitment to lifelong learning make her a true force in the field of health and wellness.

Get in touch with Brigitte Bojkowszky:

• • Website BridgetBrands: https://www.bridgetbrands.com
  • LinkedIn: https://www.linkedin.com/in/bojkowszkyb/
  • Amazon books
  • Facebook: https://www.facebook.com/BridgetBrands
  • Facebook: https://www.facebook.com/brigitte.bojkowszky
  • Instagram: https://www.instagram.com/bridgetbrands
  • X: https://twitter.com/BridgetBrands
  • YouTube: https://www.youtube.com/@bridgetbrands
  • Book a call: https://calendly.com/bridgetbrands/20-min-discoverycall

👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist

Empowering Self Care: A Journey with Laura Cross

Are you prioritizing your self-care while juggling professional ambitions? 

Get inspired by Laura Cross, an Air Force veteran turned entrepreneur, as she shares her transformative journey. 

Laura, owner of White Sands Premier Travel and host of Mindful Mondays, reveals how she blended her love for travel and self-care to create a vibrant, holistic community. 

Discover her powerful insights on overcoming personal and professional challenges, building authentic brands, and fostering judgment-free communities. 

Laura's story is a true testament to the strength and resilience needed to succeed. 

Tune in to learn practical self-care strategies and branding tips that align with your core values.

Join us and be ready to unlock your best self.

Time markers: 

02:11 Laura's Journey to Entrepreneurship
03:03 The Essence of White Sands
04:07 Discovering Self-Care and Personal Growth
07:03 The Symbolism Behind the Brand
10:55 Building a Holistic Community
14:54 Challenges and Opportunities in Wellness Branding
22:22 Finding Mentors and Authenticity
23:13 Embracing Change and Self-Discovery
26:52 The Importance of Self-Care
29:44 Practical Steps for Aspiring Entrepreneurs
32:43 Rapid Fire Session: Insights and Reflections
37:05 The Judgment-Free Community

Get in touch with Laura Cross:

• https://www.whitesandsselfcare.com
• http://whitesands67.com
• http://travmanity.com/whitesands  
• https://www.facebook.com/lauracrosswhitesands
• https://www.facebook.com/groups/whitesandsselfcare
• https://www.instagram.com/lauracrosswhitesands/ 
• https://www.linkedin.com/in/lauracrosswhitesands/
• https://www.youtube.com/@MindfulMondayswithLauraCross
• https://www.youtube.com/@WhiteSandsSelfCare
• https://watch.e360tv.com/content/sc_29490_17309 

Get in touch with Brigitte Bojkowszky:

• • Website BridgetBrands: https://www.bridgetbrands.com
  • LinkedIn: https://www.linkedin.com/in/bojkowszkyb/
  • Amazon books
  • Facebook: https://www.facebook.com/BridgetBrands
  • Facebook: https://www.facebook.com/brigitte.bojkowszky
  • Instagram: https://www.instagram.com/bridgetbrands
  • X: https://twitter.com/BridgetBrands
  • YouTube: https://www.youtube.com/@bridgetbrands
  • Book a call: https://calendly.com/bridgetbrands/20-min-discoverycall

👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist

From Inner Strength to Impact: An Empowered Women's Guide to Leadership with Helena Demuynck. 
In this enriching episode of Brandstalk, I am in conversation with Helena Demuynck, a transformation guide and advocate for women's empowerment. Helena shares her journey and the philosophy behind her coaching practices aimed at high-achieving women. Discover the concept of 'inner glass ceilings,' learn about the significance of strategic agility, and get insights into authentic leadership. Helena discusses her holistic approach to coaching, prioritizing the individual over the professional. 
Tune in to learn how to lead yourself before leading others and why being authentic is your true power.

Time markers:

02:12 Helena's Journey and Philosophy
04:00 The Concept of Inner Glass Ceiling
07:17 Women-Centered Holistic Coaching
10:32 Self-Leadership and Authentic Presence
16:15 Strategic Agility and Personal Branding
28:55 Challenges Faced by High-Achieving Women
34:22 Helena's Book and Final Thoughts

Get in touch with Helena Demuynck:
https://www.linkedin.com/in/helenademuynck/

Get in touch with Brigitte Bojkowszky:

• • Website BridgetBrands: https://www.bridgetbrands.com
  • LinkedIn: https://www.linkedin.com/in/bojkowszkyb/
  • Amazon books
  • Facebook: https://www.facebook.com/BridgetBrands
  • Facebook: https://www.facebook.com/brigitte.bojkowszky
  • Instagram: https://www.instagram.com/bridgetbrands
  • X: https://twitter.com/BridgetBrands
  • YouTube: https://www.youtube.com/@bridgetbrands
  • Book a call: https://calendly.com/bridgetbrands/20-min-discoverycall

👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist

Leadership, Change, and Empowerment with Pamela Thompson

Join us as we dive into an inspiring conversation with Pamela Thompson, founder of Female Wave of Change Canada. Pamela shares her insights from leading diverse projects around the world, including health projects in Nigeria and Afghanistan. She discusses the power of collaborative vision, the importance of trusting your intuition, and the value of authenticity in leadership. Her upcoming book, 'Truth and Contradictions, Life Changing Experiences, Living and Working in Afghanistan,' promises to provide powerful stories and lessons. Tune in for Pamela’s methods for navigating change, leading in uncertain times, and empowering women globally. 

Watch us: https://youtu.be/rRa2-QX5Lxw

Time markers:

03:06 Pamela's Leadership Journey
03:57 Lessons from Nigeria
06:36 Following Your Heart
10:34 Experiences in Afghanistan
10:51 Upcoming Book: Truth and Contradictions
14:23 Empowering Women Globally
21:52 Keys to Transforming Lives
26:42 Leadership Branding

Get in touch with Pamela Thompson:

• https://pamela-thompson.com
• https://fwoccanada.com
• https://www.linkedin.com/in/change-coach-facilitator/
• https://www.facebook.com/profile.php?id=100008374361038
• Art of Change Framework – on https://pamela-thompson.com homepage; sign up for free

Get in touch with Brigitte Bojkowszky:

• • Website BridgetBrands: https://www.bridgetbrands.com
  • LinkedIn: https://www.linkedin.com/in/bojkowszkyb/
  • Amazon books
  • Facebook: https://www.facebook.com/BridgetBrands
  • Facebook: https://www.facebook.com/brigitte.bojkowszky
  • Instagram: https://www.instagram.com/bridgetbrands
  • X: https://twitter.com/BridgetBrands
  • YouTube: https://www.youtube.com/@bridgetbrands
  • Book a call: https://calendly.com/bridgetbrands/20-min-discoverycall

👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist

Are you living your truth, or are you trapped in the box of inauthenticity?
Many of us feel the pressure to conform—to fit in, please others, and meet societal expectations—leaving our true desires, dreams, and identity behind. But what if breaking free from this box could unlock a more meaningful, powerful, and authentic life?

Discover the power of authenticity and transform the way you live, lead, and connect.

In this thought-provoking episode, I sit down with Katarina Hanssens Carlsson to explore the hidden costs of living inauthentically and the immense freedom that comes with embracing your true self.

What we cover:

• how societal expectations and responsibilities often lead individuals to live inauthentic lives, causing a disconnect between their true selves and the roles they play. 
• the importance of self-reflection, understanding one's core values, and defining personal visions to overcome imposter syndrome that contributes to staying in this box, in our comfort zone. 
• practical steps to rediscover and align with one’s authentic identity, emphasizing the benefits of living genuinely our true selves. 
• additionally, we touch upon the significance of authentic leadership and its positive impact on team engagement and trust. 

Whether you’re navigating leadership challenges, struggling with imposter syndrome, or simply seeking a life that aligns with your true self, this episode offers the insights and tools to help you reclaim your identity.

Tune in and start your journey to living authentically.
Watch us: https://youtu.be/SdXM3yF0_Xc 

Get in touch with Katarina Hanssens Carlsson:

• https://www.linkedin.com/in/katherine-carlsson/
• https://calendly.com/businessvision/ask 

Get in touch with Brigitte Bojkowszky:

• • Website BridgetBrands: https://www.bridgetbrands.com
  • LinkedIn: https://www.linkedin.com/in/bojkowszkyb/
  • Amazon books
  • Facebook: https://www.facebook.com/BridgetBrands
  • Facebook: https://www.facebook.com/brigitte.bojkowszky
  • Instagram: https://www.instagram.com/bridgetbrands
  • X: https://twitter.com/BridgetBrands
  • YouTube: https://www.youtube.com/@bridgetbrands
  • Book a call: https://calendly.com/bridgetbrands/20-min-discoverycall

👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist