CEO Sales Strategies

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CEO Sales Strategies, an insightful podcast hosted by Doug C. Brown.

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Latest Episodes

Sell a Stake, Not the Company: How Investment Firms Drive Business Growth [Episode 209]

Sell a Stake, Not the Company: How Investment Firms Drive Business Growth [Episode 209]

Most founders think scaling means selling the whole company.

But what if you could sell just a stake—and still keep control?


In this episode of the CEO Sales Strategies Podcast, Doug C. Brown interviews private equity investor Ariez Dustoor to explore how business owners can scale faster, build transferability, and create long-term equity—without giving up ownership.


🎧 What you'll learn in this episode:

✅ Why repeatable systems increase business valuation

✅ How being the bottleneck lowers your ability to exit

✅ What private equity firms look for before investing

✅ How to prepare for outside capital—even if you're not selling yet

✅ The mindset shift from income-focused to equity-driven leadership


This episode is essential listening for high-performing founders who want to build scalable, investable businesses—and eventually, freedom.


🔗 Listen to the full episode: https://ceosalesstrategies.com/sell-a-stake-not-the-company

📩 Subscribe to the CEO Sales Strategies Podcast for more weekly episodes: https://ceosalesstrategies.com/podcast


#privateequity #FounderLed #BusinessGrowth #ScalableBusiness #SalesLeadership #RepeatableSystems #ExitStrategy #HighTicketSales

How to Hire Salespeople and Build a Commission Sales Team for Predictable Revenue [208]

How to Hire Salespeople and Build a Commission Sales Team for Predictable Revenue [208]

Hiring commission-based salespeople doesn’t require a big brand—or big salaries.


In this episode, Ryan Hohman shares how he helps companies place 1,000+ commission reps every month by using a system built for scale, belief, and retention. No fluff. Just strategy.


What you’ll learn in this episode:

✅ Why most commission hires fail before the first call

✅ The 4-step system to recruit at scale

✅ How to onboard without burning out

✅ Why your systems matter more than your compensation plan


Whether you’re still in the sales seat or ready to build a real team, this episode is your playbook.


🎧 Listen on all major platforms or visit: https://ceosalesstrategies.com/hire-salespeople-commission-sales-team


🔔 Subscribe for weekly insights from top-performing CEOs and sales leaders.


#b2bsales #SalesHiring #CommissionSales #SalesRecruiting #FounderLeadership #PredictableRevenue

Why Rewiring Your Brain is the Missing Link to Business Growth [Episode 207]

Why Rewiring Your Brain is the Missing Link to Business Growth [Episode 207]

Your brain’s default setting is survival—not strategy.

And that could be the hidden reason you keep hitting the same growth ceilings in your business.


In this episode, host Doug C. Brown sits down with Mitch Weisburgh to explore how outdated belief systems, stress responses, and emotional reactivity quietly sabotage decision-making—even in high performers.


If you're scaling a company, managing a team, or leading under pressure, this episode is your roadmap for thinking more clearly—and leading more intentionally.


🎙️ What you'll learn:

✅ Why certainty is often a fear response in disguise

✅ How outdated beliefs impact your leadership, sales, and strategy

✅ What emotional intelligence looks like in real-time pressure

✅ A framework for rewiring your brain’s decision-making under stress

✅ Why “self-sabotage” is a sign of unexamined wiring—not weakness


🔗 Listen to the full episode:

https://ceosalesstrategies.com/rewiring-your-brain-for-business-growth


#CEOLeadership #SalesStrategy #BusinessGrowth #HighPerformanceThinking #EmotionalIntelligence #Mindshifting #ExecutiveCoaching #SelfSabotage #LeadershipDevelopment

Money Mindset Mastery: How Entrepreneurs Can Reduce Stress and Grow Wealth [Episode 206]

Money Mindset Mastery: How Entrepreneurs Can Reduce Stress and Grow Wealth [Episode 206]

Is your financial strategy silently stressing you out?


In this episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with Lynn E. Kitchen—Wall Street veteran, wealth strategist, and founder of two investment firms—to explore how entrepreneurs can reduce money-related stress and build wealth through clarity and alignment.


After surviving cancer twice, Lynn shares how chronic financial anxiety nearly cost her everything—and how she redefined success to create recurring income, peace of mind, and long-term value.


What you’ll learn in this episode:

✅ Why money stress is more than a mindset—it’s a leadership risk

✅ How recurring income is built through recurring trust

✅ The hidden cost of control and hustle

✅ Why redefining success is the first step to sustainable growth

✅ How to align mindset, messaging, and sales for long-term peace


🎧 Listen to the full episode:

https://ceosalesstrategies.com/money-mindset-mastery-entrepreneurs-stress-wealth


#moneymindset #EntrepreneurStress #SalesLeadership #CEOReflection #WealthCreation #HighPerformanceBusiness

From Overcommitted Operator to CEO: The Mindset Shift That Drives Business Growth [Episode 205]

From Overcommitted Operator to CEO: The Mindset Shift That Drives Business Growth [Episode 205]

How do you lead sales when belief is shaken?


Most founders focus on tactics when sales conversations fall flat.

But this week’s guest, executive coach and “She Thinks Big” author Andrea Liebross, says the real sales advantage starts before you speak—at the level of belief.


In this episode of the CEO Sales Strategies Podcast, Andrea and Doug unpack what it takes to move from overcommitted operator to strategic CEO—and why that shift is essential for scaling high-ticket, high-margin offers.


You’ll learn:

✅ Why mindset—not mechanics—drives sales performance

✅ What causes leaders to shrink in critical conversations

✅ How to use a “To-Believe List” to lead with clarity and conviction

✅ How to build emotional resilience in outbound sales


Whether you're a solo founder or leading a team, this conversation will change the way you sell.


🎧 Full show notes and transcript:

https://ceosalesstrategies.com/from-operator-to-ceo-mindset-shift-business-growth


🧠 Connect with Andrea Liebross:

https://www.andrealiebross.com/


#SalesLeadership #ExecutiveMindset #ScalingBusiness #CEOThinking #BeliefDrivenSales #EmotionalIntelligence #HighPerformanceTeams #B2BSales #AndreaLiebross

How to Sell Your Business to Private Equity Without Giving Up Control [Episode 204]

How to Sell Your Business to Private Equity Without Giving Up Control [Episode 204]

Most founders want to sell their business someday.

But very few actually build something that’s sellable.


In this episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with Alexis Sikorsky — a founder who exited a software business for over $100M — to break down how to prepare for private equity without giving up control.


We cover:

✅ What buyers actually value

✅ How to make your company less dependent on you

✅ When to start preparing (it’s not when you think)

✅ The mindset shift that separates $5M businesses from $50M ones

✅ What it really means to “dress the bride”


This is essential listening if you’re building toward freedom, scale, or a potential exit.


🎧 Full episode + show notes: https://ceosalesstrategies.com/sell-business-to-private-equity

🔔 Subscribe for new weekly episodes


#PrivateEquity #FounderExit #B2BSales #Entrepreneurship #ExitStrategy

How to Increase Sales in Business Using the Law of Averages [Episode 203]

How to Increase Sales in Business Using the Law of Averages [Episode 203]

Most businesses don’t fail because of bad offers. They fail because they don’t ask enough people to buy.


In this episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with serial entrepreneur Joe Rare to break down why most businesses plateau — and how to scale sales using the law of averages, daily activity, and compounding consistency.


You’ll learn why fear and ego quietly block sales growth, how to reframe rejection as part of the math, and why 100 days of consistent outreach won’t just grow your revenue — it will change who you are as a seller and leader.


In this episode, you’ll discover:

✅ Why most businesses don’t ask enough people to buy

✅ How fear and ego quietly sabotage sales performance

✅ Why the law of averages guarantees predictable results

✅ How daily activity compounds into confidence + growth

✅ Why identity change is the key to long-term sales success


🎧 Prefer audio? Full episode here: https://ceosalesstrategies.com/how-to-increase-sales-using-law-of-averages

📈 More sales strategies: https://ceosalesstrategies.com

📩 Questions? youmatter@ceosalesstrategies.com

How to Sell Without Selling: Consultative Sales Strategies That Win Trust [Episode 202]

How to Sell Without Selling: Consultative Sales Strategies That Win Trust [Episode 202]

How can you sell high-ticket offers without chasing—or losing control of the conversation?


In this episode of the CEO Sales Strategies Podcast, host Doug C. Brown speaks with leadership coach and former tech CEO Sue Heilbronner about how to close more premium deals by letting go of the outcome.


Sue introduces the concept of passionate ambivalence—the ability to care deeply about helping the buyer, while staying unattached to whether or not they say yes.


If you're tired of overexplaining, defending your value, or discounting to win the deal, this conversation will help you lead sales conversations with more clarity, confidence, and trust.


In this episode, you’ll learn:

✅ How “passionate ambivalence” builds pricing power

✅ Why over-caring creates tension—and kills trust

✅ How early qualification protects your time and brand

✅ What it means to lead a sales conversation without attachment


🎧 Listen to the podcast episode → https://ceosalesstrategies.com/how-to-sell-without-selling

📌 Don’t forget to subscribe for more weekly conversations with high-performing B2B experts.


#salesmindset #HighTicketSales #ConsultativeSelling #FounderSales #EmotionalIntelligence #SalesLeadership #SueHeilbronner #CEO #B2BSales

Sales Resistance Starts in the Brain: How to Shift Buyer Mindsets [Episode 201]

Sales Resistance Starts in the Brain: How to Shift Buyer Mindsets [Episode 201]

Most sales objections don’t come from logic. They come from fear.

In this episode of the CEO Sales Strategies Podcast, I sit down with Mitch Weisburgh to explore why resistance starts in the brain—and how leaders can shift conversations without pushing harder.


We cover:

✅ The 5 brain-based resistance responses: Fight, Flight, Freeze, Habit, Mimicry

✅ Why objections are emotional before they’re rational

✅ How fear hijacks decisions long before logic has a say

✅ Why “certainty” can be a red flag that the brain has stopped listening

✅ Practical ways to reduce fear and build trust in high-stakes conversations


If your business depends on high-ticket, 1:1 conversations, this episode will change how you approach objections and guide your buyers.


🎧 Listen on all platforms → https://ceosalesstrategies.com/sales-resistance-brain-mindset-shift


About Mitch Weisburgh:

Mitch Weisburgh has built and scaled multiple companies, helping leaders and sales professionals rethink how they communicate, build trust, and shift resistance into engagement.


About the Host:

Doug C. Brown is the CEO of CEO Sales Strategies and has helped thousands of businesses scale revenues, working with leaders in 30+ industries worldwide.

Bio of CEO Sales Strategies

CEO Sales Strategies, an insightful podcast hosted by Doug C. Brown. This show is dedicated to entrepreneurs who are eager to significantly increase their sales revenue and achieve faster company growth. 

As America's number one sales revenue expansion expert, Doug C. Brown interviews CEOs of companies with $5 million or more in revenue. 

Together, they delve into the actionable tips and strategies that underpin their bulletproof sales strategies. By tapping into the wisdom and experiences of these successful CEOs, listeners gain valuable insights into how to scale their own businesses and achieve exceptional sales results.

CEO Sales Strategies address common frustrations such as imprecise sales numbers, difficulty making accurate sales forecasts, and the desire to enhance sales team performance and profitability. 

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