CEO Sales Strategies

In this episode of the CEO Sales Strategies Podcast, Doug C. Brown delves into a common but detrimental habit: ghosting potential buyers. Learn why consistent follow-up is essential to building trust and driving sales. Doug shares his own experience, highlights the impact of personalized engagement, and introduces VIBITNO —a new system designed to streamline follow-up and keep you top of mind with your prospects and clients. Don't let sales slip away; discover how to create meaningful, profitable connections!

How can you land Fortune 500 clients as a small or mid-sized company? In this episode, Doug C. Brown sits down with Jonathan Gardner, founder of J. Gardner Group and former procurement leader at major corporations like Starbucks and Dell. Jonathan shares insider strategies for smaller companies to compete with industry giants and win big accounts—without sacrificing profit. He breaks down the steps to leverage your unique strengths, navigate the RFP process, and build lasting relationships with corporate powerhouses. If you’ve ever thought you couldn’t compete with the big names, this episode will change your perspective.

In this episode, you will learn:

• How to leverage your size and agility to compete with larger companies.
• Key steps to successfully navigate the RFP process.
• Why building strong internal advocates at big companies can unlock massive opportunities.

Want to know exactly what your ideal buyers are thinking? Understand their buyer persona! In this episode, Doug C. Brown sits down with Jim Kraus, President of the Buyer Persona Institute, to discuss a revolutionary approach to understanding your buyers. Discover the five key things you need to know about any buying decision. Learn how to create a buyer persona that goes beyond demographics to reveal the mindset and behaviors of your ideal customers, enabling you to tailor your marketing and sales strategies for maximum impact. Join us for an insightful conversation that will transform how you approach customer engagement and boost your sales.

In this episode, you will learn:

• The five key factors that drive buyer decisions and how to apply them.
• How to create buyer personas that improve your marketing and sales success.
• Ways to tailor your messaging to better connect with your ideal customers.

Ever felt overwhelmed by the thought of cold emailing? In this episode, Doug C. Brown welcomes Namit Jindal, founder of Deliverability Ninja, to discuss the crucial art of cold emailing and how to maximize its effectiveness to drive sales. He reveals the importance of email deliverability, explaining how many companies struggle with getting their emails into inboxes rather than spam folders. From domain rotation to effective targeting and crafting messages that resonate, Namit shares invaluable tips to help you maximize the effectiveness of your cold emailing campaigns. Don’t miss the chance to learn from Namit’s journey and elevate your sales game!

In this episode, you will learn:

• The importance of email deliverability and some techniques to improve it
• How to target the right audience
• Tips for crafting compelling messages

Doug C. Brown dives into the vital connection between sales growth and personal development. Joined by Arash Vossoughi, who built a multi-eight-figure business in just one year, they explore how mastering yourself is the key to unlocking exponential sales success. Whether you're aiming to double your sales or transform your approach, this conversation is packed with insights that will inspire you to push beyond your comfort zone and elevate your results. Tune in for actionable strategies and inspiring stories that highlight the true power of growth.

In this episode, you will learn:

• How personal development impacts your sales performance and long-term success
• Strategies for stepping out of your comfort zone to achieve higher sales growth
• The mindset shifts necessary to break through your sales plateaus

It is a challenging task indeed to identify potential business partnerships and build a genuine relationship with your target market. But what if AI can help you accomplish this by tapping into the connections you already have? Doug C. Brown chats with Mehdi Tehranchi of KnowledgeNet.ai, who explores how to use AI to unlock the dormant power of the knowledge and network you already have.

In this episode, you will learn:

• How to efficiently utilize the three A’s of AI
• How to understand your ideal buyer and influencer better
• How to find qualified people for your team

Communication isn’t just a soft skill; it’s the backbone of leadership and the essence of sales. In this episode, we dive deep with Oliver Aust, a communications expert with over 25 years of experience, who has helped CEOs and founders around the globe sharpen their messaging. Oliver unpacks the critical role of clear communication in leadership, especially for CEOs who must effectively convey their vision to employees, customers, and investors alike. From the importance of knowing who you are to mastering the art of constructive feedback, this episode is packed with insights on how to lead through words and actions. Tune in to discover how effective communication can transform your leadership and drive your business forward.

In this episode, you will learn:

• Why communication is the lifeblood of a business (it's not just marketing!)
• The Three A's and Three D's for handling a crisis like a pro
• How to communicate your message to market

Plus, don’t miss out on a treat! Oliver is giving CEO Sales Strategies' listeners access to chapter 5 of his book, Message Machine, where he discusses attracting customers! 

Linda Fanaras, CEO of Millennium Agency, joins Doug C. Brown in delving into growing sales opportunities by claiming white space. Together, they discuss why this is a critical strategy for businesses looking to innovate and scale in today’s highly competitive market.

In this episode, you will learn:

●       How to identify and capitalize on untapped market opportunities in your industry

●       The difference between strategic innovation and tactical opportunities, and why it matters for long-term business success

●       How to overcome common barriers to innovation within your company culture and mindset

Struggling to keep your employees engaged and your revenue flatlining? Building a phenomenal company culture could be the secret weapon you’ve been missing. In this episode, Phoenix Performance Partners co-founder and partner Tom Willis discusses the transformative power of company culture with our host Doug C. Brown. With over three decades of experience working with CEOs globally to foster high-performing cultures and teams, Tom emphasizes the critical role of aspiration and empowerment in driving engagement. This episode serves as a beacon for leaders looking to foster meaningful change, offering practical wisdom and actionable strategies to cultivate a culture of excellence and innovation.

In this episode, you will learn:

> How to create high-performing cultures and how they boost revenue growth

> The power of aspiration and empowerment

> How to be a more effective leader

Tom is giving CEO Sales Strategies listeners access to the Engaged Life Inventory Worksheet - a first step towards a better future by getting an honest reflection on the present. Download yours here! https://www.phoenixperform.com/sme