CEO Sales Strategies

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CEO Sales Strategies, an insightful podcast hosted by Doug C. Brown.

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Latest Episodes

Money Mindset Mastery: How Entrepreneurs Can Reduce Stress and Grow Wealth [Episode 206]

Money Mindset Mastery: How Entrepreneurs Can Reduce Stress and Grow Wealth [Episode 206]

Is your financial strategy silently stressing you out?


In this episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with Lynn E. Kitchen—Wall Street veteran, wealth strategist, and founder of two investment firms—to explore how entrepreneurs can reduce money-related stress and build wealth through clarity and alignment.


After surviving cancer twice, Lynn shares how chronic financial anxiety nearly cost her everything—and how she redefined success to create recurring income, peace of mind, and long-term value.


What you’ll learn in this episode:

✅ Why money stress is more than a mindset—it’s a leadership risk

✅ How recurring income is built through recurring trust

✅ The hidden cost of control and hustle

✅ Why redefining success is the first step to sustainable growth

✅ How to align mindset, messaging, and sales for long-term peace


🎧 Listen to the full episode:

https://ceosalesstrategies.com/money-mindset-mastery-entrepreneurs-stress-wealth


#moneymindset #EntrepreneurStress #SalesLeadership #CEOReflection #WealthCreation #HighPerformanceBusiness

From Overcommitted Operator to CEO: The Mindset Shift That Drives Business Growth [Episode 205]

From Overcommitted Operator to CEO: The Mindset Shift That Drives Business Growth [Episode 205]

How do you lead sales when belief is shaken?


Most founders focus on tactics when sales conversations fall flat.

But this week’s guest, executive coach and “She Thinks Big” author Andrea Liebross, says the real sales advantage starts before you speak—at the level of belief.


In this episode of the CEO Sales Strategies Podcast, Andrea and Doug unpack what it takes to move from overcommitted operator to strategic CEO—and why that shift is essential for scaling high-ticket, high-margin offers.


You’ll learn:

✅ Why mindset—not mechanics—drives sales performance

✅ What causes leaders to shrink in critical conversations

✅ How to use a “To-Believe List” to lead with clarity and conviction

✅ How to build emotional resilience in outbound sales


Whether you're a solo founder or leading a team, this conversation will change the way you sell.


🎧 Full show notes and transcript:

https://ceosalesstrategies.com/from-operator-to-ceo-mindset-shift-business-growth


🧠 Connect with Andrea Liebross:

https://www.andrealiebross.com/


#SalesLeadership #ExecutiveMindset #ScalingBusiness #CEOThinking #BeliefDrivenSales #EmotionalIntelligence #HighPerformanceTeams #B2BSales #AndreaLiebross

How to Sell Your Business to Private Equity Without Giving Up Control [Episode 204]

How to Sell Your Business to Private Equity Without Giving Up Control [Episode 204]

Most founders want to sell their business someday.

But very few actually build something that’s sellable.


In this episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with Alexis Sikorsky — a founder who exited a software business for over $100M — to break down how to prepare for private equity without giving up control.


We cover:

✅ What buyers actually value

✅ How to make your company less dependent on you

✅ When to start preparing (it’s not when you think)

✅ The mindset shift that separates $5M businesses from $50M ones

✅ What it really means to “dress the bride”


This is essential listening if you’re building toward freedom, scale, or a potential exit.


🎧 Full episode + show notes: https://ceosalesstrategies.com/sell-business-to-private-equity

🔔 Subscribe for new weekly episodes


#PrivateEquity #FounderExit #B2BSales #Entrepreneurship #ExitStrategy

How to Increase Sales in Business Using the Law of Averages [Episode 203]

How to Increase Sales in Business Using the Law of Averages [Episode 203]

Most businesses don’t fail because of bad offers. They fail because they don’t ask enough people to buy.


In this episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with serial entrepreneur Joe Rare to break down why most businesses plateau — and how to scale sales using the law of averages, daily activity, and compounding consistency.


You’ll learn why fear and ego quietly block sales growth, how to reframe rejection as part of the math, and why 100 days of consistent outreach won’t just grow your revenue — it will change who you are as a seller and leader.


In this episode, you’ll discover:

✅ Why most businesses don’t ask enough people to buy

✅ How fear and ego quietly sabotage sales performance

✅ Why the law of averages guarantees predictable results

✅ How daily activity compounds into confidence + growth

✅ Why identity change is the key to long-term sales success


🎧 Prefer audio? Full episode here: https://ceosalesstrategies.com/how-to-increase-sales-using-law-of-averages

📈 More sales strategies: https://ceosalesstrategies.com

📩 Questions? youmatter@ceosalesstrategies.com

How to Sell Without Selling: Consultative Sales Strategies That Win Trust [Episode 202]

How to Sell Without Selling: Consultative Sales Strategies That Win Trust [Episode 202]

How can you sell high-ticket offers without chasing—or losing control of the conversation?


In this episode of the CEO Sales Strategies Podcast, host Doug C. Brown speaks with leadership coach and former tech CEO Sue Heilbronner about how to close more premium deals by letting go of the outcome.


Sue introduces the concept of passionate ambivalence—the ability to care deeply about helping the buyer, while staying unattached to whether or not they say yes.


If you're tired of overexplaining, defending your value, or discounting to win the deal, this conversation will help you lead sales conversations with more clarity, confidence, and trust.


In this episode, you’ll learn:

✅ How “passionate ambivalence” builds pricing power

✅ Why over-caring creates tension—and kills trust

✅ How early qualification protects your time and brand

✅ What it means to lead a sales conversation without attachment


🎧 Listen to the podcast episode → https://ceosalesstrategies.com/how-to-sell-without-selling

📌 Don’t forget to subscribe for more weekly conversations with high-performing B2B experts.


#salesmindset #HighTicketSales #ConsultativeSelling #FounderSales #EmotionalIntelligence #SalesLeadership #SueHeilbronner #CEO #B2BSales

Sales Resistance Starts in the Brain: How to Shift Buyer Mindsets [Episode 201]

Sales Resistance Starts in the Brain: How to Shift Buyer Mindsets [Episode 201]

Most sales objections don’t come from logic. They come from fear.

In this episode of the CEO Sales Strategies Podcast, I sit down with Mitch Weisburgh to explore why resistance starts in the brain—and how leaders can shift conversations without pushing harder.


We cover:

✅ The 5 brain-based resistance responses: Fight, Flight, Freeze, Habit, Mimicry

✅ Why objections are emotional before they’re rational

✅ How fear hijacks decisions long before logic has a say

✅ Why “certainty” can be a red flag that the brain has stopped listening

✅ Practical ways to reduce fear and build trust in high-stakes conversations


If your business depends on high-ticket, 1:1 conversations, this episode will change how you approach objections and guide your buyers.


🎧 Listen on all platforms → https://ceosalesstrategies.com/sales-resistance-brain-mindset-shift


About Mitch Weisburgh:

Mitch Weisburgh has built and scaled multiple companies, helping leaders and sales professionals rethink how they communicate, build trust, and shift resistance into engagement.


About the Host:

Doug C. Brown is the CEO of CEO Sales Strategies and has helped thousands of businesses scale revenues, working with leaders in 30+ industries worldwide.

How to Use AI for Lead Generation and Fill Your Sales Pipeline Faster [Episode 200]

How to Use AI for Lead Generation and Fill Your Sales Pipeline Faster [Episode 200]

Most sales teams don’t have a lead problem—they have a system problem. Here’s how AI can help fix it.


In this episode of the CEO Sales Strategies Podcast, Doug C. Brown speaks with John Long, founder of Thynk.ai, about the real reason most businesses don’t see ROI from sales automation. It’s not the tools—it’s the system behind them.


John breaks down how to apply AI in outbound sales, re-engage cold leads, and stop the follow-up failures that stall your pipeline. If you’re scaling a founder-led sales model or leading a team that sells through 1:1 conversations, this episode offers practical strategy—not just theory.


You’ll learn:

✅ The difference between generative and agentic AI

✅ Why automation often reveals more problems than it solves

✅ The 10-80-10 model for smart AI integration

✅ How AI revives old leads without adding headcount

✅ What sales leaders must fix before they scale


🎧 Prefer audio? Listen to the full podcast here:

https://ceosalesstrategies.com/ai-for-lead-generation-sales-pipeline

📈 More strategies: https://ceosalesstrategies.com

📩 Questions? youmatter@ceosalesstrategies.com

How to Build a Personal Brand on LinkedIn That Drives B2B Sales [Episode 199]

How to Build a Personal Brand on LinkedIn That Drives B2B Sales [Episode 199]

If your B2B sales strategy relies heavily on cold outreach, you’re missing a bigger opportunity: visibility.


In this episode, host Doug C. Brown speaks with executive strategist Bill Rice about how to use personal branding and platform presence—especially on LinkedIn—to create warm leads that convert faster and scale without paid ads.


🎙 Topics covered:

00:00 – Intro: Visibility vs. outreach in B2B

03:20 – Why cold outreach struggles without credibility

07:45 – How LinkedIn becomes a daily inbound engine

12:50 – Building a personal brand for trust, not fame

16:10 – Using conferences (even without attending) to book meetings

22:00 – Executive visibility as a team advantage

26:35 – The myth of funnels vs. long-term positioning

31:00 – Scaling inbound for high-ticket B2B offers

37:00 – Bill’s top advice to consultants and leadership teams

41:15 – Final thoughts and episode close


#LinkedInStrategy #ExecutiveBranding #B2BSales #CEOVisibility #SalesLeadership #InboundMarketing #ThoughtLeadership

The Secret to Selling High-Ticket Services to Decision Makers [Episode 198]

The Secret to Selling High-Ticket Services to Decision Makers [Episode 198]

Most salespeople lose the deal before they even make the pitch—because they’re talking to the wrong person.


In this solo episode of the CEO Sales Strategies Podcast, Doug C. Brown reveals why even skilled professionals struggle to close high-ticket deals—and how to shift your strategy to avoid the most common (and costly) mistakes.


You’ll learn how to identify your true decision maker, sell with emotional intelligence, and align your message to what buyers actually value—so you stop pushing and start closing.


Whether you're a founder, sales leader, or high-ticket closer, this episode will sharpen how you qualify, listen, and lead.


In this episode, you’ll discover:

✅ Why most sales conversations fail before they begin

✅ How to identify and speak to the apex decision maker

✅ The hidden emotional risks that cause buyers to stall

✅ How to shift your pitch from logic to personal ROI

✅ What high-trust selling looks like in high-stakes conversations


🎧 Listen to the audio version: https://ceosalesstrategies.com/selling-high-ticket-services-to-decision-makers

📈 Learn more: https://ceosalesstrategies.com

📩 Contact Doug: youmatter@ceosalesstrategies.com

Bio of CEO Sales Strategies

CEO Sales Strategies, an insightful podcast hosted by Doug C. Brown. This show is dedicated to entrepreneurs who are eager to significantly increase their sales revenue and achieve faster company growth. 

As America's number one sales revenue expansion expert, Doug C. Brown interviews CEOs of companies with $5 million or more in revenue. 

Together, they delve into the actionable tips and strategies that underpin their bulletproof sales strategies. By tapping into the wisdom and experiences of these successful CEOs, listeners gain valuable insights into how to scale their own businesses and achieve exceptional sales results.

CEO Sales Strategies address common frustrations such as imprecise sales numbers, difficulty making accurate sales forecasts, and the desire to enhance sales team performance and profitability. 

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