CEO Sales Strategies

If your B2B sales strategy relies heavily on cold outreach, you’re missing a bigger opportunity: visibility.

In this episode, host Doug C. Brown speaks with executive strategist Bill Rice about how to use personal branding and platform presence—especially on LinkedIn—to create warm leads that convert faster and scale without paid ads.

🎙 Topics covered:

00:00 – Intro: Visibility vs. outreach in B2B

03:20 – Why cold outreach struggles without credibility

07:45 – How LinkedIn becomes a daily inbound engine

12:50 – Building a personal brand for trust, not fame

16:10 – Using conferences (even without attending) to book meetings

22:00 – Executive visibility as a team advantage

26:35 – The myth of funnels vs. long-term positioning

31:00 – Scaling inbound for high-ticket B2B offers

37:00 – Bill’s top advice to consultants and leadership teams

41:15 – Final thoughts and episode close

#LinkedInStrategy #ExecutiveBranding #B2BSales #CEOVisibility #SalesLeadership #InboundMarketing #ThoughtLeadership

Most salespeople lose the deal before they even make the pitch—because they’re talking to the wrong person.

In this solo episode of the CEO Sales Strategies Podcast, Doug C. Brown reveals why even skilled professionals struggle to close high-ticket deals—and how to shift your strategy to avoid the most common (and costly) mistakes.

You’ll learn how to identify your true decision maker, sell with emotional intelligence, and align your message to what buyers actually value—so you stop pushing and start closing.

Whether you're a founder, sales leader, or high-ticket closer, this episode will sharpen how you qualify, listen, and lead.

In this episode, you’ll discover:

✅ Why most sales conversations fail before they begin

✅ How to identify and speak to the apex decision maker

✅ The hidden emotional risks that cause buyers to stall

✅ How to shift your pitch from logic to personal ROI

✅ What high-trust selling looks like in high-stakes conversations

🎧 Listen to the audio version: https://ceosalesstrategies.com/selling-high-ticket-services-to-decision-makers

📈 Learn more: https://ceosalesstrategies.com

📩 Contact Doug: youmatter@ceosalesstrategies.com

Most sales hiring failures aren’t about the rep.

They’re about the missing structure.

In this episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with David Sliman, CEO of Sales Performance, to explore why sales teams underperform—and how to fix it before your next hire.

You’ll learn:

✅ Why KPI clarity is non-negotiable before hiring

✅ How to build onboarding that drives early wins

✅ The 4-part sales execution model that scales

✅ Why great coaching requires structure, not pressure

✅ How to create a system where top producers thrive

If your business depends on 1:1, high-ticket B2B sales—this episode will change how you build and lead your team.

🎧 Listen to the podcast on your favorite platform → https://ceosalesstrategies.com/building-sales-team-kpis

📌 Subscribe for weekly insights from top-performing CEOs, strategists, and sales experts.

#SalesHiring #SalesLeadership #KPIFramework #SalesExecution #B2BSales #ExecutiveMindset #CEO #SalesCoaching

What if everything you’ve built… doesn’t translate into a successful sale?

In this episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with Kevon Saber—serial entrepreneur, Stanford MBA, and M&A advisor—to unpack the most common mistakes sellers make when exiting their businesses.

You’ll learn:

✅ The 7 deadly assumptions that cost founders millions

✅ Why private equity buyers ignore your past—and focus on your future

✅ How to build real leverage before you ever list your company

✅ What to ask your advisors—and what they might not be telling you

✅ How deal structure can make or break your payout

Kevon has sold companies to public firms and private equity, scaled valuations by 100x, and now works with founders to exit with confidence and control.

If your business might be sold in the next 1–5 years, don’t miss this one.

🎧 Listen to the full episode + access show notes:

https://ceosalesstrategies.com/how-to-sell-a-business-right-way

Subscribe for weekly insights on B2B sales, leadership, and high-performance growth.

#businessexit #ExitStrategy #EnterpriseValue #PrivateEquity #B2BSales #LeadershipDevelopment #MergersAndAcquisitions #FounderWisdom

How to Align Company Culture with Employee Engagement for Lasting

In this episode of the CEO Sales Strategies Podcast, host Doug C. Brown sits down with blue-collar entrepreneur and bestselling author Ken Rusk to explore a surprising retention strategy:

🔹 What if your company helped employees reach their personal goals?

Ken built a $500M construction business by doing just that—through “timed pathways” and vision boards that turned company roles into life-building platforms.

You’ll learn:

✅ What “timed pathways” are and why they work

✅ How personal goal alignment drives motivation and retention

✅ Why culture-building isn’t about perks—but purpose

✅ How to help your team feel like they’re building something that matters

Whether you lead a team of 5 or 500, this conversation will change the way you think about loyalty, growth, and what it takes to build a culture people want to stay in.

🎧 Full show notes + resources:

https://ceosalesstrategies.com/company-culture-employee-engagement-retention

#CompanyCulture #EmployeeEngagement #LeadershipDevelopment #RetentionStrategy #SalesLeadership #HighPerformanceTeams #B2BSales

Most business owners think they have a hiring problem.

What they really have—is a thinking problem.

In this episode of the CEO Sales Strategies Podcast, host Doug C. Brown speaks with Kasim Aslam—serial entrepreneur, investor, and global hiring strategist—about why outdated hiring mindsets are killing growth… and how to fix it.

You’ll learn:

✅ Why hiring based on geography limits performance

✅ How global professionals outperform local hires

✅ Why trust—not oversight—builds loyalty and ROI

✅ How to structure incentives that attract top-tier talent

✅ What AI can’t replace in human leadership

Kasim shares how he built and exited an 8-figure agency with a global team—and how your business can unlock the same growth.

🎧 Listen to the full episode now:

https://ceosalesstrategies.com/hiring-talent-globally-right

🔔 Subscribe for more episodes: https://www.youtube.com/@dougcbrown

#hiringstrategy #RemoteTeams #SalesLeadership #GlobalWorkforce #ExecutiveMindset #TrustBasedLeadership #AIandPeople

What if your success is secretly fueled by fear?

In this episode of the CEO Sales Strategies Podcast, host Doug C. Brown speaks with Deekron Krikorian—performance coach and founder of The Healthy High Performer—about the emotional patterns driving high achievers to burnout.

You’ll learn:

✅ How fear of failure shows up in your work

✅ Why overcompensation erodes real confidence

✅ What identity-based burnout looks like

✅ How to rebuild energy and performance from the inside out

Deekron shares his personal journey from high-achieving CPA to burned-out founder—and how he now helps leaders sustain success without sacrificing themselves in the process.

📌 Full show notes and resources:

https://ceosalesstrategies.com/the-burnout-trap-fear-of-failure

🔔 Subscribe for more episodes on sustainable success, sales leadership, and mindset mastery.

#ExecutiveBurnout #FearOfFailure #EntrepreneurMindset #SalesLeadership #EmotionalIntelligence

What’s slowing your sales team down isn’t your people—it’s your process.

In this episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with Frank Sondors, founder of Salesforge.ai, to explore how AI sales agents and WhatsApp automation are helping B2B teams move faster, cut CAC, and scale without overhiring.

Here’s what you’ll learn:

✅ Why AI sales agents outperform traditional SDRs

✅ How WhatsApp delivers 10x more responses than emai

✅ What it takes to build systems that support human sellers instead of replacing them

✅ How Frank scaled Salesforge from $0 to $3M ARR in under 12 months

Whether you're running a lean sales org or scaling a high-ticket outbound team, this episode will show you how to combine automation with strategic selling for speed and results.

🎧 Listen to the full episode:

https://ceosalesstrategies.com/ai-sales-agents-whatsapp-b2b-lead-generation

Subscribe to CEO Sales Strategies for more episodes like this.

#b2bsales #SalesAutomation #AISalesAgents #SalesLeadership #WhatsAppOutreach #ceoinsights

Are your outreach emails getting ignored?

On this episode of the CEO Sales Strategies Podcast, Doug C. Brown speaks with Michael Litt, CEO of Vidyard, to uncover how top-performing sales teams are using personalized video and AI-powered tools to stand out, book more meetings, and build trust at scale.

They discuss:

✅ Why your outreach isn’t working (and what to do instead)

✅ How video drops no-show rates by up to 70%

✅ What makes AI avatars a force multiplier in outbound

✅ How to build presence—even before the first meeting

If your business depends on high-touch, 1:1 outbound conversations, this episode will change how you think about visibility, scale, and connection.

🔗 Listen to more episodes: https://ceosalesstrategies.com

📥 Contact Doug directly: https://ceosalesstrategies.com/contact-us

🎯 Learn more about Vidyard: https://www.vidyard.com

#salesleadership #VideoProspecting #AIinSales #B2BSales #OutboundSales #SalesEngagement #ModernSelling #MichaelLitt #DougCBrown #CEO #TrustBasedSelling