Entrepreneur Conundrum

Guest: Lloyd Ross – lawyer, MBA, CFA level III, multiple six-figure entrepreneur, seven-figure investor, 2-Comma Club winner, Legacy Club millionaire, author of three books, and host of the award-winning podcast Money Grows on Trees.

Episode: Become Time Rich: Ditch Busywork and Build Real Wealth with Lloyd Ross
Link: https://entrepreneurconundrum.com/lloydross

In This Episode, We Cover:

• Lloyd’s journey from unhappy lawyer to global real estate, network marketing, and financial education
   
• The moment he realised a 3-hour commute was “destroying his soul” and chose excitement over security
   
• How a simple side hustle (aimed at $500/week) turned into a multi-million dollar portfolio
   
• Why freedom, not hustle, is his highest value—and how he designed his life around it
   
• The danger of being tactically perfect but strategically wrong
   
• Why “the busy man has no time to make money” (and what that looks like for entrepreneurs)
   
• Hurry sickness and how constantly living in the future kills your presence and productivity
   
• The real reason many people never sit down with their bank statements
   
• How to start shifting your money identity by creating evidence that you are good with money
   
• Why environment beats willpower—and how changing your circle changes your bank account
   
• Lloyd’s approach to delegation as personal development for your team
   
• His rhythm of overwhelming himself, then automating, delegating, and eliminating to buy back his time
   
• The story of attending Warren Buffett’s last AGM as CEO and Lloyd’s goal of owning one Berkshire Hathaway A share
   
• His definition of success, best advice received (and given), and why he refuses to live in “could’ve, would’ve, should’ve.”
   

Connect with Lloyd Ross

• Website – Money Education: http://moneytreeeducation.com
   
• Book: Money Buys Happiness – http://moneybuyshappinessbook.com
   
• Time Rich + Links Hub: https://linktr.ee/becometimerich
   
• Facebook: https://www.facebook.com/lloyd.ross.7
   
• Instagram: https://instagram.com/lloydjamesross
   
• X / Twitter: https://twitter.com/lloydjamesross
   
• LinkedIn: https://www.linkedin.com/in/lloyd-james-ross-26b7859
   
• YouTube: https://youtube.com/@lloydross
   
• Podcast – Money Grows on Trees: https://spoti.fi/3KLSsvg
   

Connect with Virginia / Entrepreneur Conundrum

• Website & Episodes: https://entrepreneurconundrum.com
   
• Instagram: @entrepreneurconundrumpodcast
   
• Facebook: @entrepreneurconundrumpodcast
   
• Twitter / X: @EnConundrumPod
   
• Distinct Digital Marketing (Virginia): @distinctdm
   

Lloyd Ross

http://moneytreeeducation.com
Http://moneybuyshappinessbook.com

https://linktr.ee/becometimerich

Https://www.facebook.com/lloyd.ross.7

Https://instagram.com/lloydjamesross

Https://mobile.twitter.com/lloydjamesross

Https://www.linkedin.com/in/lloyd-james-ross-26b7859

https://youtube.com/@lloydross?si=Sn77cP78AtetWBmI

https://spoti.fi/3KLSsvg

Virginia Purnell

Funnel & Visibility Specialist

Distinct Digital Marketing

(833) 762-5336

virginia@distinctdigitalmarketing.com

www.distinctdigitalmarketing.com

Key Questions

(02:49) How did you get to where you are today? 

(09:56) How do you get in front of them? How do they learn about you Well, they buy my books.

(10:57) Is there any advice or tips that you can give us in regards to money mindset?

(23:48) How did you overcome that?

(25:23) What's some of your big goals you're looking to achieve in the next year or two?

(26:22) What do you feel is the number one roadblock in your way?

(31:09) What's the best advice you've ever received?

(32:39) What other way can I do it?

(33:52) What's the best advice you've ever given?

(34:37)  Is there something that we haven't talked about yet that you would like to talk about?

(35:06) Where can we go to learn more about you, what you're doing, how to get your books?

Guest: Mark Delaney
Website: markdelaney.com
Nonprofit: purposemastermind.com/nonprofit
Podcast: The Purpose Mastermind Podcast
YouTube: @Mark.Delaney
Facebook: facebook.com/markdelaney.me
LinkedIn: linkedin.com/in/mark-delaney-3a935b107

In This Episode:

• The single line that changed Mark’s life
   
• Why comfort and reputation keep us trapped
   
• Freedom defined: “Nothing to hide, nothing to prove”
   
• Why fixing your problems isn’t the solution—purpose is
   
• The link between purpose, service, and mental health
   
• What it really means to live authentically and love people well

Books Mentioned:

• One Step to Freedom

In the Game (both available on Amazon)

Key Questions

(00:56) How did you get to where you are today? Is there any bit of a journey that you can share with us?

(02:16) Who do you tend to help these days?

(04:09) How do you get in front of all these different varieties of people?

(06:34) What are a couple of big goals that you have in the next year or two?

(08:16) What do you feel is the number one roadblock from reaching that goal?

(09:24) So we're talking about freedom. We tend to hear about freedom in the movies and stuff like that. But is it something that we can actually... How obtainable is it? Is it just like a fairytale?

(17:32) What's your take on the difference between goals and motivation?

(19:12) Why do you think that we, as a society, don't really talk much about our purpose or having purpose?

(25:47) What is the best advice that you have ever received?

(28:24) What's the best advice you've ever given?

(32:33) We've covered a few things today. Is there anything else that you wanted to talk about?

(37:05) Where can we go to learn more about you and what you do and grab some of your books?

Mark Delaney

Website: markdelaney.com/

purposemastermind.com/nonprofit

Facebook: facebook.com/markdelaney.me

Linkedin: linkedin.com/in/mark-delaney-3a935b107/

Podcast: The Purpose Mastermind Podcast

Youtube: https://www.youtube.com/@Mark.Delaney

Virginia Purnell

Funnel & Visibility Specialist

Distinct Digital Marketing

(833) 762-5336

virginia@distinctdigitalmarketing.com

www.distinctdigitalmarketing.com

• Guest: Sloan Wilkins — Executive Financial Coach & financial well-being advocate
  
  • LinkedIn: linkedin.com/in/sloan-wilkins/
     
  • Website: executivefinancialcoach.com.au
     
  • Facebook: facebook.com/ExecutiveFinancialCoaching
     
  • Instagram: instagram.com/sloan_now_here/
     
• Topics
  
  • Sloan’s shift from corporate wealth management to coaching
     
  • Why he focuses on professionals & business owners (esp. on LinkedIn/BNI)
     
  • The Meaningful Money Method: purpose + mindful habits + left/right-brain
     
  • The seven life areas (finances are only one)
     
  • Foundations: eliminate unproductive debt, build an emergency buffer, create a spending plan (money follows instructions)
     
  • Retirement & flexibility: fund tomorrow without sacrificing today
     
  • Workplace financial well-being (Everyday Money Live): reduce turnover, boost productivity
     
  • Mindset: “progress over perfection,” moving from ambition to meaning
     
• Quotes
  
  • “Life happens outside the spreadsheet.”
     
  • “Money is great at following instructions—give it a plan.”
     
  • “Financial freedom is the capacity to live life on your terms.”
     
  • “Progress, not perfection.”
     
  • “We don’t need to see the whole road—just drive by the headlights.”
     
• Links
  
  • Episode page: entrepreneurconundrum.com/sloan-wilkins
     

Sloan Wilkins

https://www.linkedin.com/in/sloan-wilkins/

https://www.facebook.com/ExecutiveFinancialCoaching

https://www.instagram.com/sloan_now_here/

https://executivefinancialcoach.com.au

Virginia Purnell

Funnel & Visibility Specialist

Distinct Digital Marketing

(833) 762-5336

virginia@distinctdigitalmarketing.com

www.distinctdigitalmarketing.com

• Guest: Derrick Chevalier — H-C (h-c.com), Evolve or Be Slaughtered (Amazon #1)
   
• Core ideas:
  
  • Negotiate people, not problems; products don’t change—people do
     
  • “Feel good” ≠ “win-win”; feelings aren’t facts
     
  • Persuasion vs influence: persuasion is seen, influence is felt
     
  • Antidote axiom: the antidote to any tactic is that tactic (or its opposite) elevated
     
  • Harmony > balance for life/work integration
     
• Tactics & frameworks:
  
  • Identify counterpart intent (not just demeanor)
     
  • When splitting the difference can be smart—and when it’s a trap
     
  • Cooperative empathy: share just enough of your constraints to co-design terms
     
  • Post-deal audit: judge outcomes by ROI over time, not end-of-meeting vibes
     
• Stories & examples:
  
  • From hostage talks to aerospace & automotive deals
     
  • Coaching a skeptic who becomes a “gold medallion” client and top negotiator/lawyer
     
  • Miles Davis “wrong chord → resolution” as a model for harmony
     
• Takeaways:
  
  • Prepare to discover what you don’t know about the other side
     
  • Don’t avoid “sales”—upgrade your definition and skill set
     
  • Use influence to align behavior, not manipulate
     
• Resources:
  
  • Book: Evolve or Be Slaughtered (Amazon)
     
  • Connect with Derrick: IG @derrick_chevalier, FB /anyproblemsolved, LI profile
     

Free 30-min consult link via h-c.com

 

Key Questions

(01:00) How did you get to be where you are today?

(03:43) Who do you serve today?

(05:38) So if I wanted to come work with you, what would be some of the criteria that you would be looking for?

(09:37) So on that note, how do you get in front of your potential client?

(12:34) What are some commonalities, mistakes, misconceptions that people have when they start working with you or when they come to you?

(25:24) Can you talk to us about how negotiation impacts everyday life, whether it's business or personal?

(30:41) Have you heard of Chris Voss?

(42:34)  What is your take on balance in life and work?

(49:34) What is the best advice you have ever received?

(51:21) What's the best advice you've ever given?

(58:23)  We've talked about a few things. Is there something that we haven't touched on yet that you would like to talk about?

(59:39) Where can we learn more about you and what you do and your book?

Derrick Chevalier

www.h-c.com

https://www.amazon.com/EVOLVE-Be-Slaughtered-Negotiation-Negotiating/dp/1965092543

www.linkedin.com/in/derrick-chevalier-6323272

https://www.instagram.com/derrick_chevalier/

https://www.facebook.com/anyproblemsolved

Virginia Purnell

Funnel & Visibility Specialist

Distinct Digital Marketing

(833) 762-5336

virginia@distinctdigitalmarketing.com

www.distinctdigitalmarketing.com

What happens when a software engineer pulls back the curtain on social media’s inner workings? In this episode, Virginia Purnell talks with Tim O’Hearn, author of Framed: A Villain’s Perspective on Social Media, about the psychological and technical forces that shape what we see, share, and believe online.

You’ll learn:

• How Tim’s unconventional path led from tech to authorship
   
• The real mechanics behind social media growth
   
• What entrepreneurs misunderstand about “influence”
   
• Why authenticity is more powerful than algorithms
   
• How to think critically about your digital footprint
   

About Tim:
Tim O’Hearn is a software engineer, writer, and entrepreneur whose debut book, Framed, became an Amazon #1 bestseller in the “Social Aspects of the Internet” category. His work explores the intersection of psychology, technology, and society—helping readers and entrepreneurs understand the hidden systems that shape our online world.

Connect with Tim:
🔗 tjohearn.com
📘 LinkedIn
📰 timohearn.beehiiv.com
📚 Buy Framed on Amazon

Connect with Virginia:
🌐 entrepreneurconundrum.com/timohearn
📸 IG: @entrepreneurconundrumpodcast | @distinctdm

      FB: @entrepreneurconundrumpodcast | @distinctdm
💼 LI: Virginia Purnell

Listen & Subscribe: Apple Podcasts | Spotify | Google Podcasts

Guest: Dr. Sylvia Rohde-Liebenau — ENCC-accredited senior executive coach; founder, Smart Power Method; author of Who’s in Charge? Lead with Real Power and Creative Impact in the Echo-Chaotic World.
Links:

• Website: smartpowermethod.com
   
• The Book: smartpowermethod.com/the-book
   
• LinkedIn: linkedin.com/in/sylvia-rohde-liebenau-phd-b51b0328/

In this episode:

• The Smart Power Method: authentic, service-driven leadership for complex systems
   
• Clarity > force: purpose, intent, and clean communication
   
• Stubbornness vs. relentless purpose (and how to know which one you’re in)
   
• Vulnerability that strengthens trust (CEO case example)
   
• Artistic intelligence at work: trusting the creative process in leadership
   
• Energy management: physical, emotional, mental, spiritual levers
   
• Three quick practices for emotion regulation and presence
   
• Career design: aligning with values now, not “someday”
   

Timestamps (approx.):

• 00:00 – Why “smart power” beats “old power”
   
• 05:09 – Who Sylvia serves (C-suite, founders, change-makers)
   
• 06:40 – Attraction vs. chasing: how she builds trust and clients
   
• 10:26 – Common pre-coaching pitfalls (purpose, clarity, communication)
   
• 14:20 – Arts → leadership: trust the process
   
• 16:47 – Embodied presence & authentic power
   
• 20:34 – A CEO’s vulnerable pivot that built credibility
   
• 20:44 – Resilience & energy: the four dimensions
   
• 23:14 – Instant practices for emotional awareness
   
• 25:43 – Best advice received: “As a leader, it’s no longer about you.”
   
• 27:20 – Best advice given: “Start loving yourself.”
   
• 29:19 – Career/life alignment with values
   
• 31:27 – Where to find Sylvia

CTA:
Explore the Smart Power Method and Sylvia’s book: smartpowermethod.com

Key Questions

(01:55) Can you explain a little bit more to us about how you ended up where you are today?

(05:01) Who do you serve today?

(07:48) You do stuff on social media then to gain that more like and trust aspect?

(08:51) What are some big goals that you have in the next year?

(10:26) Is there a common I don't know if I want to use the word mistake, but a common thing that your clients do just before you start to work with them?

(13:57) You have a lot of artistic background, like if you're dancing, being an artist, and singer, and all of that other stuff, how have you found that integrating all of that art into the workplace has been a positive outcome?

(16:20) Taking the... I'm going to say holistic in the sense of all aspects, let's say well-rounded. We have bringing in our artistic self, this spiritual aspect, and embracing those, how does that help to support the leaders that want to increase their power?

(20:34) Can you touch a little bit on the art of resilience and energy management for effective leaders?

(23:06) Do you have any examples that we might be able to implement right away?

(25:26) What is the best advice that you have ever received?

(27:16) What's the best advice you've ever given?

(29:08) Is there something that we haven't touched on yet that you would like to talk about?

(31:27) Where can we learn more about you and what you do.

Sylvia Rohde-Liebenau

https://smartpowermethod.com

https://www.smartpowermethod.com/the-book

https://www.linkedin.com/in/sylvia-rohde-liebenau-phd-b51b0328/

Virginia Purnell

Funnel & Visibility Specialist

Distinct Digital Marketing

(833) 762-5336

virginia@distinctdigitalmarketing.com

www.distinctdigitalmarketing.com

Guest: Fred Meyers, Founder & CEO of Queensboro
Links:
Website: www.queensboro.com

Facebook: https://www.facebook.com/queensboro/

Instagram: https://www.instagram.com/queensborousa/

Episode page: https://entrepreneurconundrum.com/fredmeyers

In this episode:
(00:00) Intro — spotting a premium polo gap and building from scratch

(02:35) Why Queensboro is B2SMB (marketing-first vs. enterprise sales)

(04:14) The $4.95 first-order offer and trust-building guarantees

(06:07) Shipping realities: continental U.S. free shipping and reliability

(07:25) Lessons from economic turbulence & organizational vulnerabilities

(09:40) Why move HQ to Dallas—and what improved (talent & logistics)

(15:26) Expansion thinking (East, Texas/Midwest, West Coast next)

(16:06) “Great small company” > “bad big company” (and how to become great)

(18:35) A turning point: “We’re not doing better because we aren’t better.”

(19:38) The 4 P’s people framework: Principled, Positive, Proactive, Productive

(27:50) Brand basics: clear positioning → clear logo → clear expression

(30:24) Culture you can “hear”—why energy shows up in the box

(33:21) Best advice received: “Do what’s good for Freddie.”

(35:52) Best advice given: “Pray for a difficult life (and wife)” → growth & character

(37:58) Where to learn more & connect

Takeaways:
Trust is a growth lever: guarantees, clear policies, and reliability convert skeptics.

Hire for the 4 P’s; you can’t out-perform your lowest standard.

Be a great small company—scale comes after excellence.

Position → brand → logo → apparel: get the story straight, then amplify.

CTA: Start your first embroidered shirt for $4.95 and test the experience: www.queensboro.com
 

Key Questions

(01:07) All right, so how did you get to where you are today?

(01:52) You stayed focused?

(02:28) Who is your ideal It's a small, probably company. Do you sell more B2B or B2C?

(04:09) Do you have a minimum quantity that I need to order?

(07:13) You have been around for a while. You've been through lots of crazy things with the economy. What things did you learn? What tips do you have for it?

(11:32) When you were growing, was it hard to remove yourself from certain positions so that you weren't for bottleneck?

(15:58) Are there any other big goals that you're looking to achieve in the next couple of years?

(22:57) How did you get your company's name?

(26:39) What are some of your thoughts about helping others build their brand?

(30:57) What did you do to help you get through hard times or times that were rough?

(33:12) What's the best advice you've ever received?

(35:49) What's the best advice you've ever given?

(37:53) Where can we go to learn more about you and what you do?
 

Fred Meyers
www.queensboro.com
https://www.facebook.com/queensboro/
https://www.instagram.com/queensborousa/?hl=en

Virginia Purnell
Funnel & Visibility Specialist
Distinct Digital Marketing
(833) 762-5336
virginia@distinctdigitalmarketing.com
www.distinctdigitalmarketing.com

Show Notes

• Prima’s pivot + origin — Moving from engineering and retail to online work; COVID as the “house on fire” moment that forced reinvention.
   
• “Best Kept Secret” diagnosis — It’s not lack of skill; it’s talking about what the market doesn’t urgently care about.
   
• House on Fire Marketing — Identify activation points (urgent, can’t-wait problems), show up with a “fire extinguisher,” then demonstrate and invite.
   
• Leads vs Buyers — Why “leads” can be someday/never; focus on buyer intent to shorten time-to-trust and time-to-cash.
   
• Conviction > tactics — Self-leadership, integrity, and inner work as the engine behind strategy.
   
• Seasons, silence, and signal — Reducing noise to hear divine guidance; living on your terms, not chasing balance myths.
   
• Revenue rhythm — Structuring offers (6–24 months) so $2K days come from today’s sales + tomorrow’s recurring.
   
• Resources
  
  
  • Guest: Facebook @primajope | IG @prima_jope | YT (link above) | the2kClientsystem.com
     
  • Show: entrepreneurconundrum.com/primajope
     
  • https://www.skool.com/theworldsbestkeptsecretorbit/about
     

Key Questions

(01:34) How did you get to be where you are today?

(11:12) Who is your ideal client?

(12:16)  How do you get in front of them?

(13:25) What are a couple of big goals that you have in the next year or two?

(14:05) You have mentioned before in other areas, you don't have a buyer problem, you have a buyer identification problem. Can you expand on that a little bit.

(23:02) So what do you do to make sure that you're in a quiet space or however, so that you can hear those little promptings?

(27:47) Do you feel like you have a really good work-life balance?

(30:28) What's the best advice that you have ever received?

(32:31) What's the best advice you've ever given?

(34:17) You have built a system that shows how to go from 2,000 to 2,000 per week to 2,000 per day without stress. So what makes it work when other marketing strategies?

(45:52) Where can we go to learn more about you and what you do?

Prima Jope

https://www.facebook.com/primajope

https://www.youtube.com/channel/UC0PQhPk4Hr1RNSXEC05ZdEQ

www.the2kClientsystem.com

Virginia Purnell

Funnel & Visibility Specialist

Distinct Digital Marketing

(833) 762-5336

virginia@distinctdigitalmarketing.com

www.distinctdigitalmarketing.com

In This Episode, You’ll Discover:

• How Cliff’s musical journey began at Berklee and led him to Los Angeles
   
• What being kicked off American Idol taught him about resilience
   
• The power of saying “yes” and following curiosity into new ventures
   
• Why Cliff believes health is the foundation for creative and business success
   
• His approach to work-life “integration” and getting more done with less stress
   
• The role of coaching, affirmations, and mindset in creating lasting change
   

Resources & Links from Today’s Episode:

• Website & Blog: sidehustleandflow.net
   
• Music: Stream “Cliff Beach” on all major platforms
   
• Book: Side Hustle and Flow (available in print & audiobook)
   
• Email: cliffe@sidehustleandflow.net
   
• Social: Facebook | Instagram | X/Twitter | Bluesky
   

Key Questions

(01:32) How did you end up where you are today?

(04:54) How did you stay upbeat with it?

(08:01) How was it for you? Do you have any tips for us with when you did change your mental state or being able to change those mental blocks that are holding us back?

(10:05)  How do you keep a work-life harmony?

(14:28) Do you work with people through that inspiring aspect, or is it more just through your books?

(18:35) Who are your ideal clients? Who's your ideal person to work with?

(19:59) What do you help? What do you coach people with or through? 

(21:06) How do you get in front of these people?

(22:12) What are some big goals that you have the next year or two?

(24:14) What's the best advice that you have ever received?

(25:50) What's the best advice you've ever given?

(27:07) Is there something that we haven't touched on yet that you would like to talk about?

(34:38) Where can we go to learn more about you and what you do?

Cliff Beach

Sidehustleandflow.net

Facebook.com/cliffbeachmusic

Instagram.com/cliffbeachmusic

Twitter.com/cliffbeachmusic

Bluesky.com/cliffbeachmusic

Virginia Purnell

Funnel & Visibility Specialist

Distinct Digital Marketing

(833) 762-5336

virginia@distinctdigitalmarketing.com

www.distinctdigitalmarketing.com