Entrepreneur Conundrum

Guest: Bill Zujewski (GoodLiife) (LinkedIn)
Book: What’s Your Life Score: A Playbook for Designing Your Best Life (Amazon)

What we cover

• Bill’s path from engineering → enterprise marketing leadership → entrepreneurship
• Why “best product” doesn’t always win (and what brand really means)
• Building GoodLiife as a purpose-driven, balanced-life company
• The “HELP GROW” life areas and why balance is bigger than work/life
• ZenScore vs. LiifeScore: measuring how you feel and how you’re doing
• Why accountability beats “knowing what to do”
• Life coaches as a sweet spot: bringing metrics into a traditionally “touchy-feely” space
• Bill’s moonshot: making “life score” a mainstream conversation (like a credit score)

Mentioned in this episode

• GoodLiife (web app + iOS app; web has the most features) (GoodLiife)
• ZenScore resource page (GoodLiife)
• Bill’s LinkedIn (LinkedIn)

Listen link (your preferred format)

• https://entrepreneurconundrum.com/billzujewski

Key Questions

(01:15) Can you give us a little bit, maybe fill in some gaps about how you got to where you were today?

(05:10) Who would you say are your ideal clientele these days?

(08:00) How do you get in front of each segment?

(09:09) With the people that you've worked with, what are some of the major areas they need help in or mistakes or things that common trends that you tend to find with them?

(11:18) The role of brand in high tech marketing, what can you talk to us about that?

(12:57) How was that change and what have been some of the biggest lessons that you have learned?

(15:34) Do you have any tips that you could share with us on things that you do to get you through the failures or those down times?

(16:51) Do you do anything special for Milestone Wins?

(18:25) What are some big goals that you have in the next year or two?

(22:41) I was going to ask, so the app, we can find it on both Android and Apple?

(26:30) What is the best advice that you have ever received?

(28:15) What's the best advice you've ever given?

(29:24) Do you have anything else to say on the balance aspect?

(34:25) So is there anything that we haven't talked about yet that you wanted to touch on?

(34:59) Where are all the places we can follow you and stalk you and learn more about you?

Bill Zujewski

https://GoodLiife.com

My book, published this year: https://www.amazon.com/Whats-Your-Life-Score-Designing-ebook/dp/B0DT2CPGBV/

PERSONAL

LinkedIn:   https://www.linkedin.com/in/billzujewski/

Twitter/X:    https://x.com/BillZujewski  @BillZujewski

BUSINESS

Instagram:  https://www.instagram.com/goodliifellc/

Twitter/X: https://x.com/GoodLiifeLLC

Virginia Purnell

Funnel & Visibility Specialist

Distinct Digital Marketing

(833) 762-5336

virginia@distinctdigitalmarketing.com

www.distinctdigitalmarketing.com

www.distinctdigitalmarketing.co

In this episode, we cover:

• Nicolai’s global journey across 11 countries and 10 years at McKinsey
   
• Why ambition can either propel you forward or trip you up
   
• The difference between wisdom and knowledge in career decisions
   
• How to move from “outside-in” expectations to “inside-out” self-authorship
   
• Nicolai’s three-part reflection framework: past, present, and future
   
• Why so many high performers feel stuck, and how to get unstuck
   
• Practical tools for sustainable peak performance (without losing your edge)
   
• The “future of work” that’s already here—and how to not miss the wave

Timestamps (approx.)

• 00:00 – 01:05 – Intro: Nicolai’s background, Potential Academy, and global journey
   
• 01:05 – 04:20 – Nonlinear paths, ambition, impatience, and learning patience as wisdom
   
• 04:20 – 07:00 – Where Nicolai’s ideal clients hang out and why online media is the new TV
   
• 07:00 – 12:17 – Big goals, Potential Academy’s vision, and helping people find their path
   
• 12:17 – 15:03 – Why so many of us feel stuck & the shift from outside-in to self-authored lives
   
• 15:03 – 19:50 – Sustainable peak performance, presence, cosmic perspective, and micro-practices
   
• 19:50 – 23:59 – Intuition, “feather–brick–truck” messages, and listening to your gut
   
• 23:59 – 26:04 – “Know your I before your why” and getting honest about trade-offs
   
• 26:04 – 28:58 – The future of work as a moving target and massive opportunity
   
• 28:58 – 29:04 – Where to find Nicolai and final thoughts
   

About Nicolai Nielsen

Nicolai Nielsen is a Danish-Chinese bestselling author, coach, and founder of Potential Academy. Born in Brazil and now living in Italy, he’s lived in 11 countries and spent 10 years with McKinsey & Company focusing on leadership and culture. Today, he helps ambitious individuals and leaders unlock sustainable peak performance and design lives that truly fit who they are.

• Website: www.nicolainielsen.com
   
• Potential Academy: www.potentialacademy.org
   
• LinkedIn: https://www.linkedin.com/in/nicolaicn/
   
• Instagram: https://www.instagram.com/nicolaicnielsen/
   
• Facebook: https://www.facebook.com/nicolaichennielsen
   
• X (Twitter): https://x.com/nicolaicnielsen

Key Questions

(01:05) Can you share a little bit more about how you ended up where you are today?

(02:00) Who are your ideal clients these days?

(02:47) Okay, so why should I have patience in moving forward? Or when should I?

(04:20) Where do you find your people? Where are they hanging out? How do you get in front of them?

(05:21) Which channels do you like to be on?

(07:00) What are some big goals you're looking to achieve in the next year or two?

(08:05) So is Potential Academy, is it a group program or a one-on-one? How's that one laid out?

(12:17) Why do you think so many of us are feeling stuck these days?

(15:03) So amidst all of this confusion and muddle and stuff, how do you help us become the best version of ourselves?

(18:23) How do you make sure that you can still focus on the flowers but yet not lose sight of your ambition and your goals?

(19:50) What was the best advice that you have ever received?

(22:40) What's the best advice you've ever given?

(25:07) Is there anything that we haven't talked about yet that you'd like to touch on?

(26:04) Can you give me an example?

(28:28) Where can we learn more about you and what you do?

Nicolai Nielsen

www.nicolainielsen.com

www.potentialacademy.org

https://www.linkedin.com/in/nicolaicn/

https://www.instagram.com/nicolaicnielsen/

https://www.facebook.com/nicolaichennielsen

https://x.com/nicolaicnielsen

Virginia Purnell

Funnel & Visibility Specialist

Distinct Digital Marketing

(833) 762-5336

virginia@distinctdigitalmarketing.com

www.distinctdigitalmarketing.com

In this episode, we discuss:

• How Laura went from introverted teen to global leadership mentor
   
• Her transition from corporate executive to entrepreneur
   
• The limitations she experienced in corporate and what pushed her to make the leap
   
• Why storytelling is a non-negotiable skill for modern leaders
   
• Laura’s signature 3M Framework for leadership
   
• The mindset traps younger leaders often fall into
   
• The importance of community when growing as a leader
   
• How cross-generational dynamics affect today’s workplace
   
• What it means to start with the end in mind
   
• Laura’s goal to impact 100,000+ people through her books and programs
   
• Her best advice for aspiring leaders: think big, embrace change, and stay aligned with your purpose

Where to find Laura:

Website: https://www.empower-quest.com
LinkedIn: https://www.linkedin.com/in/laura-g-patac
YouTube: https://www.youtube.com/@empowerquest1-p9l

Books by Laura:

• Stories with Purpose (Available on Amazon, Kindle, BookBaby, and more)
   
• Love Is – releasing October

Episode URL:

👉 https://entrepreneurconundrum.com/laurapatac

Laura Patac 

www.linkedin.com/in/laura-g-patac

https://www.youtube.com/@empowerquest1-p9l

www.empower-quest.com, under review to progress to v2 by end of April.

Virginia Purnell

Funnel & Visibility Specialist

Distinct Digital Marketing

(833) 762-5336

virginia@distinctdigitalmarketing.com

www.distinctdigitalmarketing.com

Episode: Redefining Goals: Behavior-Driven Change with Michael Lopez
Guest: Michael Lopez – Best-selling author, LinkedIn Top Voice, transformation consultant Listen: https://entrepreneurconundrum.com/michaeljalopez

In this episode, we cover:

• Michael’s journey from military intelligence and Big Four consulting to founding his own boutique consultancy
   
• Why traditional change programs fail when they treat employees as one homogeneous group
   
• The truth about change: you can only change yourself—but you can influence others through modeling
   
• How redefining goals from things you want to actions you take keeps you motivated longer
   
• Why outcomes are harder to predict—but inputs (effort, repetitions, consistency) are fully in your control
   
• How Michael uses his Top Voice Tuesday series on LinkedIn to practice this “effort-first” approach
   
• The role of time, constraints, and focus when you’re a high-touch consultant with a full client roster
   
• Why doing hard things literally reshapes your brain and reputation as a leader
   
• How to build teams that embrace mistakes as part of growth rather than something to hide
   
• “Watching the tape”: what football film review can teach leaders about revisiting failure without shame
   
• Why leaders should stop over-directing and instead create space for teams to design the how

Connect with Michael Lopez

• Website: https://www.michaeljlopez.coach/
   
• LinkedIn: https://www.linkedin.com/in/michael-j-lopez9/
   
• Instagram: https://www.instagram.com/michaeljlopez9/
   
• X (Twitter): https://x.com/MichaelJLopez9
   
• Facebook: https://www.facebook.com/MichaelJosephLopez9

Connect with Virginia

• Distinct Digital Marketing: @distinctdm
   
• Instagram: @h_ginia
   
• Podcast: @entrepreneurconundrumpodcast
   
• Website: https://entrepreneurconundrum.com

Key Questions 

(00:58) Can you share a little bit about your journey? How did you end up where you are today?

(02:55) Who's your ideal client these days?

(04:15) When you're talking about change, is that my change and how our company change?

(05:58) How do you get in front of these people off?

(10:28) What do you feel is your biggest roadblock for reaching those goals?

(12:14) Earlier, you had mentioned about defining goals differently. Because then you have pursue your goals differently. So are those the same thing or are they different?

(16:13) What is the best advice that you have ever received?

(17:56) What's the best advice you've ever given then?

(20:24) Was there anything else on the implications for change in teams and organizations that you wanted to touch on?

(24:19) Is there something that we haven't talked about yet that you would like to touch on?

Guest: Lloyd Ross – lawyer, MBA, CFA level III, multiple six-figure entrepreneur, seven-figure investor, 2-Comma Club winner, Legacy Club millionaire, author of three books, and host of the award-winning podcast Money Grows on Trees.

Episode: Become Time Rich: Ditch Busywork and Build Real Wealth with Lloyd Ross
Link: https://entrepreneurconundrum.com/lloydross

In This Episode, We Cover:

• Lloyd’s journey from unhappy lawyer to global real estate, network marketing, and financial education
   
• The moment he realised a 3-hour commute was “destroying his soul” and chose excitement over security
   
• How a simple side hustle (aimed at $500/week) turned into a multi-million dollar portfolio
   
• Why freedom, not hustle, is his highest value—and how he designed his life around it
   
• The danger of being tactically perfect but strategically wrong
   
• Why “the busy man has no time to make money” (and what that looks like for entrepreneurs)
   
• Hurry sickness and how constantly living in the future kills your presence and productivity
   
• The real reason many people never sit down with their bank statements
   
• How to start shifting your money identity by creating evidence that you are good with money
   
• Why environment beats willpower—and how changing your circle changes your bank account
   
• Lloyd’s approach to delegation as personal development for your team
   
• His rhythm of overwhelming himself, then automating, delegating, and eliminating to buy back his time
   
• The story of attending Warren Buffett’s last AGM as CEO and Lloyd’s goal of owning one Berkshire Hathaway A share
   
• His definition of success, best advice received (and given), and why he refuses to live in “could’ve, would’ve, should’ve.”
   

Connect with Lloyd Ross

• Website – Money Education: http://moneytreeeducation.com
   
• Book: Money Buys Happiness – http://moneybuyshappinessbook.com
   
• Time Rich + Links Hub: https://linktr.ee/becometimerich
   
• Facebook: https://www.facebook.com/lloyd.ross.7
   
• Instagram: https://instagram.com/lloydjamesross
   
• X / Twitter: https://twitter.com/lloydjamesross
   
• LinkedIn: https://www.linkedin.com/in/lloyd-james-ross-26b7859
   
• YouTube: https://youtube.com/@lloydross
   
• Podcast – Money Grows on Trees: https://spoti.fi/3KLSsvg
   

Connect with Virginia / Entrepreneur Conundrum

• Website & Episodes: https://entrepreneurconundrum.com
   
• Instagram: @entrepreneurconundrumpodcast
   
• Facebook: @entrepreneurconundrumpodcast
   
• Twitter / X: @EnConundrumPod
   
• Distinct Digital Marketing (Virginia): @distinctdm
   

Lloyd Ross

http://moneytreeeducation.com
Http://moneybuyshappinessbook.com

https://linktr.ee/becometimerich

Https://www.facebook.com/lloyd.ross.7

Https://instagram.com/lloydjamesross

Https://mobile.twitter.com/lloydjamesross

Https://www.linkedin.com/in/lloyd-james-ross-26b7859

https://youtube.com/@lloydross?si=Sn77cP78AtetWBmI

https://spoti.fi/3KLSsvg

Virginia Purnell

Funnel & Visibility Specialist

Distinct Digital Marketing

(833) 762-5336

virginia@distinctdigitalmarketing.com

www.distinctdigitalmarketing.com

Key Questions

(02:49) How did you get to where you are today? 

(09:56) How do you get in front of them? How do they learn about you Well, they buy my books.

(10:57) Is there any advice or tips that you can give us in regards to money mindset?

(23:48) How did you overcome that?

(25:23) What's some of your big goals you're looking to achieve in the next year or two?

(26:22) What do you feel is the number one roadblock in your way?

(31:09) What's the best advice you've ever received?

(32:39) What other way can I do it?

(33:52) What's the best advice you've ever given?

(34:37)  Is there something that we haven't talked about yet that you would like to talk about?

(35:06) Where can we go to learn more about you, what you're doing, how to get your books?

Guest: Mark Delaney
Website: markdelaney.com
Nonprofit: purposemastermind.com/nonprofit
Podcast: The Purpose Mastermind Podcast
YouTube: @Mark.Delaney
Facebook: facebook.com/markdelaney.me
LinkedIn: linkedin.com/in/mark-delaney-3a935b107

In This Episode:

• The single line that changed Mark’s life
   
• Why comfort and reputation keep us trapped
   
• Freedom defined: “Nothing to hide, nothing to prove”
   
• Why fixing your problems isn’t the solution—purpose is
   
• The link between purpose, service, and mental health
   
• What it really means to live authentically and love people well

Books Mentioned:

• One Step to Freedom

In the Game (both available on Amazon)

Key Questions

(00:56) How did you get to where you are today? Is there any bit of a journey that you can share with us?

(02:16) Who do you tend to help these days?

(04:09) How do you get in front of all these different varieties of people?

(06:34) What are a couple of big goals that you have in the next year or two?

(08:16) What do you feel is the number one roadblock from reaching that goal?

(09:24) So we're talking about freedom. We tend to hear about freedom in the movies and stuff like that. But is it something that we can actually... How obtainable is it? Is it just like a fairytale?

(17:32) What's your take on the difference between goals and motivation?

(19:12) Why do you think that we, as a society, don't really talk much about our purpose or having purpose?

(25:47) What is the best advice that you have ever received?

(28:24) What's the best advice you've ever given?

(32:33) We've covered a few things today. Is there anything else that you wanted to talk about?

(37:05) Where can we go to learn more about you and what you do and grab some of your books?

Mark Delaney

Website: markdelaney.com/

purposemastermind.com/nonprofit

Facebook: facebook.com/markdelaney.me

Linkedin: linkedin.com/in/mark-delaney-3a935b107/

Podcast: The Purpose Mastermind Podcast

Youtube: https://www.youtube.com/@Mark.Delaney

Virginia Purnell

Funnel & Visibility Specialist

Distinct Digital Marketing

(833) 762-5336

virginia@distinctdigitalmarketing.com

www.distinctdigitalmarketing.com

• Guest: Sloan Wilkins — Executive Financial Coach & financial well-being advocate
  
  • LinkedIn: linkedin.com/in/sloan-wilkins/
     
  • Website: executivefinancialcoach.com.au
     
  • Facebook: facebook.com/ExecutiveFinancialCoaching
     
  • Instagram: instagram.com/sloan_now_here/
     
• Topics
  
  • Sloan’s shift from corporate wealth management to coaching
     
  • Why he focuses on professionals & business owners (esp. on LinkedIn/BNI)
     
  • The Meaningful Money Method: purpose + mindful habits + left/right-brain
     
  • The seven life areas (finances are only one)
     
  • Foundations: eliminate unproductive debt, build an emergency buffer, create a spending plan (money follows instructions)
     
  • Retirement & flexibility: fund tomorrow without sacrificing today
     
  • Workplace financial well-being (Everyday Money Live): reduce turnover, boost productivity
     
  • Mindset: “progress over perfection,” moving from ambition to meaning
     
• Quotes
  
  • “Life happens outside the spreadsheet.”
     
  • “Money is great at following instructions—give it a plan.”
     
  • “Financial freedom is the capacity to live life on your terms.”
     
  • “Progress, not perfection.”
     
  • “We don’t need to see the whole road—just drive by the headlights.”
     
• Links
  
  • Episode page: entrepreneurconundrum.com/sloan-wilkins
     

Sloan Wilkins

https://www.linkedin.com/in/sloan-wilkins/

https://www.facebook.com/ExecutiveFinancialCoaching

https://www.instagram.com/sloan_now_here/

https://executivefinancialcoach.com.au

Virginia Purnell

Funnel & Visibility Specialist

Distinct Digital Marketing

(833) 762-5336

virginia@distinctdigitalmarketing.com

www.distinctdigitalmarketing.com

• Guest: Derrick Chevalier — H-C (h-c.com), Evolve or Be Slaughtered (Amazon #1)
   
• Core ideas:
  
  • Negotiate people, not problems; products don’t change—people do
     
  • “Feel good” ≠ “win-win”; feelings aren’t facts
     
  • Persuasion vs influence: persuasion is seen, influence is felt
     
  • Antidote axiom: the antidote to any tactic is that tactic (or its opposite) elevated
     
  • Harmony > balance for life/work integration
     
• Tactics & frameworks:
  
  • Identify counterpart intent (not just demeanor)
     
  • When splitting the difference can be smart—and when it’s a trap
     
  • Cooperative empathy: share just enough of your constraints to co-design terms
     
  • Post-deal audit: judge outcomes by ROI over time, not end-of-meeting vibes
     
• Stories & examples:
  
  • From hostage talks to aerospace & automotive deals
     
  • Coaching a skeptic who becomes a “gold medallion” client and top negotiator/lawyer
     
  • Miles Davis “wrong chord → resolution” as a model for harmony
     
• Takeaways:
  
  • Prepare to discover what you don’t know about the other side
     
  • Don’t avoid “sales”—upgrade your definition and skill set
     
  • Use influence to align behavior, not manipulate
     
• Resources:
  
  • Book: Evolve or Be Slaughtered (Amazon)
     
  • Connect with Derrick: IG @derrick_chevalier, FB /anyproblemsolved, LI profile
     

Free 30-min consult link via h-c.com

 

Key Questions

(01:00) How did you get to be where you are today?

(03:43) Who do you serve today?

(05:38) So if I wanted to come work with you, what would be some of the criteria that you would be looking for?

(09:37) So on that note, how do you get in front of your potential client?

(12:34) What are some commonalities, mistakes, misconceptions that people have when they start working with you or when they come to you?

(25:24) Can you talk to us about how negotiation impacts everyday life, whether it's business or personal?

(30:41) Have you heard of Chris Voss?

(42:34)  What is your take on balance in life and work?

(49:34) What is the best advice you have ever received?

(51:21) What's the best advice you've ever given?

(58:23)  We've talked about a few things. Is there something that we haven't touched on yet that you would like to talk about?

(59:39) Where can we learn more about you and what you do and your book?

Derrick Chevalier

www.h-c.com

https://www.amazon.com/EVOLVE-Be-Slaughtered-Negotiation-Negotiating/dp/1965092543

www.linkedin.com/in/derrick-chevalier-6323272

https://www.instagram.com/derrick_chevalier/

https://www.facebook.com/anyproblemsolved

Virginia Purnell

Funnel & Visibility Specialist

Distinct Digital Marketing

(833) 762-5336

virginia@distinctdigitalmarketing.com

www.distinctdigitalmarketing.com

What happens when a software engineer pulls back the curtain on social media’s inner workings? In this episode, Virginia Purnell talks with Tim O’Hearn, author of Framed: A Villain’s Perspective on Social Media, about the psychological and technical forces that shape what we see, share, and believe online.

You’ll learn:

• How Tim’s unconventional path led from tech to authorship
   
• The real mechanics behind social media growth
   
• What entrepreneurs misunderstand about “influence”
   
• Why authenticity is more powerful than algorithms
   
• How to think critically about your digital footprint
   

About Tim:
Tim O’Hearn is a software engineer, writer, and entrepreneur whose debut book, Framed, became an Amazon #1 bestseller in the “Social Aspects of the Internet” category. His work explores the intersection of psychology, technology, and society—helping readers and entrepreneurs understand the hidden systems that shape our online world.

Connect with Tim:
🔗 tjohearn.com
📘 LinkedIn
📰 timohearn.beehiiv.com
📚 Buy Framed on Amazon

Connect with Virginia:
🌐 entrepreneurconundrum.com/timohearn
📸 IG: @entrepreneurconundrumpodcast | @distinctdm

      FB: @entrepreneurconundrumpodcast | @distinctdm
💼 LI: Virginia Purnell

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