Entrepreneur Conundrum

Entrepreneur Conundrum, hosted by Virginia Purnell.

Basic Member

Latest Episodes

From Diagnosis to Advocacy: Deb Krier's Inspiring Cancer Narrative

From Diagnosis to Advocacy: Deb Krier's Inspiring Cancer Narrative

Key Questions

(01:15) How did you come to where you are today? Like, I know you've had a lot of bumps in the road. It sounds like.

(03:55) So this is like, your 33 surgeries later. This is your second cancer, but your chipper. Like, was it. Was it always that way or...?

(11:38) How do you get in front of those people?

(12:33) Do you post on social media?

(14:01) So what are a couple big goals that you have in the next year or two?

(16:58) And how would that affect your business?

(18:50) What's the best advice that you have ever received?

(20:41) You have these seven courageous stepsCan you tell us about them?

(30:32) Is there anything that you wanted to touch on that we haven't talked about yet.

(30:55)  I know you've given us your handles a few times, but where can we go to learn more about you and what you've done?.

Show Notes

Episode Title: Living Life with Purpose: Navigating Cancer with Deb Krier

Introduction: Welcome to Entrepreneur Conundrum with Virginia Purnell, where growing entrepreneurs share how they get visible online. In this episode, Virginia speaks with Deb Krier about her journey of empowerment and resilience in the face of a cancer diagnosis.

Episode Summary: Deb Krier, a coalition builder and warrior, shares her inspiring story of facing stage four triple positive breast cancer and thyroid cancer diagnoses. Despite the challenges, Deb is rewriting the playbook on living with cancer, advocating for empowerment and support for those navigating similar journeys.

Key Points:

  • Diagnosis and Complications: Deb's journey began with a routine mammogram in 2015, leading to a diagnosis of stage four breast cancer. Despite numerous complications and surgeries, including the removal of her thyroid gland, Deb remains resilient and positive.
  • Empowerment and Advocacy: Drawing from her background working with cancer patients and her entrepreneurial spirit, Deb is on a mission to empower individuals facing cancer. She emphasizes the importance of embracing one's inner warrior, building a supportive tribe, and amplifying voices.
  • Supporting Employees and Businesses: Deb assists businesses in navigating the challenges of supporting employees with cancer diagnoses. She addresses legal considerations, the importance of empathy, and strategies for fostering a supportive workplace culture.
  • Practical Support Tips: Deb offers practical advice for supporting someone with cancer, including being specific in offers of help, respecting boundaries, and staying connected through simple gestures like text messages or scheduled check-ins.

Personal Insights:

  • Attitude and Resilience: Deb highlights the significance of attitude in facing cancer, echoing advice from her oncologist that 99% of a cancer diagnosis is in one's head. She emphasizes the power of positivity and resilience in navigating the journey.
  • Building a Supportive Community: Through her "Trying Not to Die Live" initiative and digital platforms, Deb fosters a supportive community for individuals facing cancer, providing practical assistance and emotional support.
  • Learning from Experience: Deb shares personal anecdotes and insights gained from her own journey, including the importance of specific offers of help, the value of companionship during walks, and the need for respectful communication and empathy.

Conclusion: Deb Krier's journey exemplifies strength, resilience, and the power of community in facing life's challenges. By advocating for empowerment, empathy, and practical support, Deb inspires individuals and businesses to navigate the complexities of cancer with courage and compassion. Join us next time for more insights on navigating the entrepreneurial journey.

Deb Krier

https://tryingnottodie.live/
Facebook Group: https://www.facebook.com/groups/1465660477225232

LinkedIn: https://www.linkedin.com/in/deborahkrier/

Virginia Purnell

Funnel & Visibility Specialist

Distinct Digital Marketing

(833) 762-5336

virginia@distinctdigitalmarketing.com

www.distinctdigitalmarketing.com

Building Wealth through Real Estate: Insights from Brandon Cobb

Building Wealth through Real Estate: Insights from Brandon Cobb

Key Questions

(00:48) You've had a journey. How did you get to where you are today?

(02:27) You're in the real estate business now. How do you go about helping people with their long-term investments? Is that what you would say?

(04:22) How do you get in front of each of those markets?

(06:41) Are there certain geographical limitations to the people that can work with you?

(07:42) When you start working with the investors, is there a common misunderstanding or misconception that they have when they start working with you?

(09:03) Is a lot of your housing that you build in your local area then?

(09:28) Well, on that note, what are some of your big goals that you have in the next year or two?

(14:10) What do you feel is your number one roadblock in reaching that $100 million?

(15:13) What is the best advice that you have ever been given?

(17:52) On that note, do you have any other tips for hiring A+ Rockstars?

(20:33)  What's the best advice that you have ever given?

(23:53)  Is there something that we we haven't touched on yet that you did want to talk about?

(25:35) What is your podcast name again?

Episode Notes

- Podcast: Entrepreneur Conundrum

- Guest: Brandon Cobb

- Background:

  - Former medical device sales rep

  - Transitioned to real estate industry

  - Manages $35+ million in new development annually

- Journey:

  - Fired unexpectedly from previous job

  - Transitioned to real estate after realizing the need to take control of his financial future

  - Started with flipping houses, then progressed to building and developing communities

- Focus:

  - Specializes in affordable entry-level housing for first-time homebuyers

  - Aims to provide long-term passive income for business owners through wise investment decisions

- Marketing Strategy:

  - Utilizes social media and podcasts for visibility

  - Emphasizes the importance of being discoverable and maximizing free marketing resources

- Hiring Strategy:

  - Prioritizes hiring top talent over doing everything himself

  - Follows a rigorous hiring process involving scripted questions, behavioral style interviewing, and mock work days

- Insights:

  - Advocates for the "who not how" mindset in entrepreneurship

  - Stresses the importance of asking the right questions and being proactive in seeking knowledge

- Vision:

  - Aims to scale development from $20-30 million annually to $100 million

  - Focused on strategic partnerships and descaling vertical integration to achieve growth

Brandon Cobb

www.hbgcapital.net

@hbgcapital- Linkedin

https://www.facebook.com/hbgcapital

Podcast: Recession Resistant Real Estate Radio

Virginia Purnell

Funnel & Visibility Specialist

Distinct Digital Marketing

(833) 762-5336

virginia@distinctdigitalmarketing.com

www.distinctdigitalmarketing.com

Navigating Life's Twists: A Conversation with Carroll Dey

Navigating Life's Twists: A Conversation with Carroll Dey

Key Questions

(01:01) You have had, I'm sure, a very interesting story journey along your way. How did you end up where you are today?

(07:58) So who are your ideal clients?

(12:14) You're welcome. When you are helping someone find their home, do you feel like you're helping them maybe discover parts of them on their journey as to what they really want and maybe what some more of their dreams are in order to find that perfect house for them?

(18:42) So true. Do you have any tips on those special nuances in the neighborhoods that we're going to move into? Like finding the one that's perfect for each individual, whether it's the shops or the schools or families or individuals?

(22:54) So what are a couple of big goals that you have this year or the next couple of years?

(25:06) How do you feel that would affect your business?

(26:44) So you like to network and get out there in front of people. Are there any other ways that you get out in front of your ideal clients?

(30:11) You had mentioned that you had a big trauma and still have some physical limitations and stuff like that. Do you have, I'm just assuming that it had some negative effect on, let's say, you mentally. Do you have any strategies that you could share with how you're able to move past that?

(39:26) What would be the best advice that you have ever been given that you've ever received?

(42:24) What's the best advice that you have ever given?

45:23) So we have covered quite a few things, but is there anything that we haven't touched yet that you wanted to talk about?

(49:52) Where can we Where can we find out more about you and what you do?

 

Episode Notes 

  • Carroll Dey shares her journey from selling wine to becoming a trusted real estate advisor.
  • Highlights the emotional aspect of downsizing and navigating the real estate market.
  • Opens up about overcoming significant challenges, including a life-altering accident and health scares.
  • Discusses the importance of gratitude, compassion, and mental wellness.
  • Explores her newfound purpose in helping others navigate life's challenges.
  • Advocates for mental health awareness and embraces a holistic approach to well-being.
  • A conversation filled with wisdom, resilience, and inspiration.

Carroll Dey

https://carrolldey.com/

IG: @carrolldey

FB: @carrolldey

Linkedin: https://www.linkedin.com/in/carroll-dey-61a38529/

 

Virginia Purnell

Funnel & Visibility Specialist

Distinct Digital Marketing

(833) 762-5336

virginia@distinctdigitalmarketing.com

www.distinctdigitalmarketing.com

Unveiling the Myths: A Journey into Hypnotherapy and Entrepreneurship with Jill Thomas

Unveiling the Myths: A Journey into Hypnotherapy and Entrepreneurship with Jill Thomas

Key Questions

(01:06) So, how did you get to be where you are today?

(02:04) How did you get into hypnotherapy?

(03:34) What would you do? Would you just walk up to and be like, Hey, do you want to make it past four sales? How would you start that conversation?

(04:40) And so from there, naturally, you just moved into the intuitive Coach.

(07:46) Who are your ideal people to work with?

(09:40) Do you help release fears and phobias?

(11:12) So I know I asked but I think we got sidetracked. Who's your ideal client?

(12:14) So how do you get in front of said people?

(13:30) So what social media are you on currently?

(14:29) What's a common... Is there a common theme or misunderstanding or a mistake, if you want to call it that, that people tend to have when they first come and see you?

(15:53) Am I in control? Technically, I'm in control the whole time, right?

(17:53) So what are some big goals that you have in the next year or two?

(19:01) So how would that affect your business?

(20:20) What do you think is the number one roadblock that's stopping you?

(24:26) Anyway, what's the best advice that you have ever been given?

(26:40) So what's the best advice you've ever given?

(31:14) Do you have anything else that you would like to talk to us about today?

(33:41) Right. Awesome. Hey, where can we go to find out more about you and what you do?

(34:05) You mentioned your podcast. What is that?

 

Episode Notes

Join us for an insightful conversation with Jill Thomas, a seasoned hypnotherapist, author, and podcast host. In this episode, Jill shares her journey from being an employee to embracing entrepreneurship, offering practical wisdom and debunking misconceptions about hypnotherapy along the way.

Jill delves into the mindset shifts necessary for transitioning to entrepreneurship, emphasizing the responsibilities and sacrifices inherent in business ownership. She demystifies hypnotherapy, highlighting its role as a guided meditation and tool for accessing the unconscious mind, while dispelling myths about mind control.

Listeners will glean valuable tips for entrepreneurs, including the benefits of automation and the power of social media for business growth. Jill also reflects on her childhood challenges without electricity or running water, discussing the resilience and resourcefulness cultivated through those experiences.

As the episode wraps up, Jill encourages listeners to explore her website and podcast for further insights and resources. Tune in for actionable advice, inspiring stories, and a refreshing perspective on entrepreneurship from Jill Thomas.

Subscribe to the podcast for more episodes, and don't forget to leave a review to share your thoughts and feedback. Join us on this journey of discovery and empowerment as we navigate the world of entrepreneurship with Jill Thomas

 

Jill Thomas

website:  jillkthomas.com

Pinterest  https://www.pinterest.com/jillthomasauthor/ 

https://www.facebook.com/soulconnecthypnotherapy

https://twitter.com/hypnotistjill  

https://www.instagram.com/jillkthomashypnosis/

https://www.youtube.com/healthyhabitshypno

 

Virginia Purnell

Funnel & Visibility Specialist

Distinct Digital Marketing

(833) 762-5336

virginia@distinctdigitalmarketing.com

www.distinctdigitalmarketing.com

Breaking Barriers: Deborah Kevin’s Mission to Give Women a Voice in Publishing

Breaking Barriers: Deborah Kevin’s Mission to Give Women a Voice in Publishing

Key Questions

(01:03) How did you get to where you are today?

(02:32) So who would you say your ideal client is?

(03:57) How do you get in front of those as people?

(04:50) So why do you think, and it might be more, it's probably more in women, I would assume, but why do you think it's so scary for us to share our story?

(09:23) I would guess that being afraid or apprehensive about sharing their story is one of the things that you see. Is there another a common theme or thing that you see that happens with those that you start working with?

(11:35) Do you help them market it as well?

(12:49) So which social media platforms do you use?

(13:44) So what are some big goals that you have over the next year or two?

(15:15) How will helping those another 40 women, how will that affect your business?

(16:33) What do you feel is your number one roadblock for meeting those goals?

(17:48) Do you help people create their story, too?

(19:41) So what's the best advice that you have ever received?

(22:12) What's the best advice you've ever given?

(23:24) I'm curious about this trek that you just finished in Camino de Santiago.

(28:32) I'm sure that you have heard some false beliefs on publishing and the process and stuff like that. Would you like to help us get that straight?

(31:18) Thank you. Is there anything else that you would like to share with us that we haven't talked about yet?

(31:51) Awesome. Where else are you on social media?

 

Description:
Join Virginia Purnell as she talks with Deborah Kevin, founder of Highlander Press, about her journey from corporate executive to empowering women entrepreneurs through publishing. Deborah shares her personal experiences, the transformative power of storytelling, and the challenges women face in sharing their stories. Tune in to discover how Deborah's innovative approach at Highlander Press helps authors craft impactful narratives and navigate the publishing world.

Episode Highlights:

  • Deborah’s transition from the corporate sector to founding Highlander Press.
  • The ideal clients for Highlander Press and the focus on supporting women authors.
  • Strategies Deborah uses to attract and support her clients.
  • Challenges and societal issues related to women sharing their stories.
  • Future goals for Highlander Press and personal insights from Deborah's life experiences, including her pilgrimage on the Camino de Santiago.
  • Debunking common myths about the publishing process.
  • Resources and advice for aspiring authors.

Resources:

Deborah Kevin

www.highlanderpressbooks.com

LinkedIn: https://www.linkedin.com/in/deborah-kevin/

Facebook: https://www.facebook.com/highlanderpress

Instagram: https://www.instagram.com/highlanderpress

TikTok: @HighlanderPressBooks

Virginia Purnell

Funnel & Visibility Specialist

Distinct Digital Marketing

(833) 762-5336

virginia@distinctdigitalmarketing.com

www.distinctdigitalmarketing.com

Harnessing the Power of High Sensitivity in Entrepreneurship: Heather Dominick Shares Strategies

Harnessing the Power of High Sensitivity in Entrepreneurship: Heather Dominick Shares Strategies

Key Questions

(00:34) How did you get to be where you are today?

(01:29) So what does being highly sensitive mean?

(05:49) Who would you say are your ideal clients?

(06:59) How do you get in front of those people?

(11:41) What are a couple of big goals that you have in the next couple of years?

(13:30) What do you feel is a big roadblock that's stopping you from, let's say, reaching more people or reaching your goals?

(14:27) What's the best advice you've ever received?

(15:37) What's the best advice that you've ever given?.

(16:16) What are a few of the strengths of a highly sensitive person?

(17:30) Why - do you feel like... Okay, regular productivity hacks don't tend to work for highly sensitive people. Why do you say that is? What's your take on that?

(21:40) You had mentioned something about mastering time. Do you find that that's, I'm going to say a downfall, for lack of a better word, that a highly sensitive person tends to have?

(25:54) Where can we go to learn more about you and what you do?

 

Show Notes

Introduction: Welcome to Entrepreneur Conundrum with Virginia Purnell, where growing entrepreneurs share how they get visible online. In today's episode, Virginia speaks with Heather Dominick, an expert in supporting highly sensitive entrepreneurs and leaders. Heather shares her journey of discovering her own high sensitivity and how it transformed her approach to entrepreneurship.

Key Points:

  • Discovering High Sensitivity: Heather recounts her realization of being a highly sensitive person (HSP) after 20 years of self-employment. She explains how learning about high sensitivity changed her perspective on herself and her business.
  • Understanding High Sensitivity: Heather defines high sensitivity as a trait where the nervous system is wired to take in stimuli at a higher degree. She discusses how unmanaged sensitivity can lead to overwhelm but also emphasizes the strengths that come with managing it.
  • Challenges and Strengths: Heather highlights the challenges faced by HSPs in traditional business settings and the importance of managing their nervous systems. She discusses the unique strengths of HSPs, such as intuition, empathy, and creativity.
  • Productivity for HSPs: Heather explains why conventional productivity hacks often don't work for HSPs and offers insights into developing a healthier relationship with time. She encourages listeners to embrace their high sensitivity and leverage it in their entrepreneurial journey.
  • Support and Resources: Heather shares her website, BusinessMiracles.com, where individuals can access assessments and resources to support their entrepreneurial journey as highly sensitive individuals.

Conclusion: Heather's journey and insights shed light on the challenges and strengths of highly sensitive entrepreneurs. By embracing high sensitivity and learning to manage their nervous systems, entrepreneurs can unlock their full potential and make a meaningful impact in their businesses and communities.

 

Heather Dominick

www.businessmiracles.com
www.instagram.com/heatherdominick_
https://www.facebook.com/businessmiracles
https://www.linkedin.com/in/businessmiracles/
https://www.youtube.com/acourseinbusinessmiracles
www.pinterest.com/BizMiracles

 

Virginia Purnell

Funnel & Visibility Specialist

Distinct Digital Marketing

(833) 762-5336

virginia@distinctdigitalmarketing.com

www.distinctdigitalmarketing.com

Brand Expression: Crafting Identity and Standing Out in the Market with Maureen Mwangi

Brand Expression: Crafting Identity and Standing Out in the Market with Maureen Mwangi

Key Questions:

(01:06) How did you get on this journey and get to where you are today?

(03:50) Who is your ideal avatar or client?

(05:21) How do you get in front of them?

(06:33) Do you do many lives on social media?

(07:51) Is there a common misunderstanding or mistake that a lot of your clients tend to have when they first come in to start working with you?

(09:28) Do you mind sharing a tip on how to overcome that part?

(13:25) How would that goal change your business?

(15:28) What's the advice that you have ever been given?

(17:21) What's the best advice you've ever given?

(19:12) I forgot to ask: so Reaching those goals that we talked about, what do you feel is the number one roadblock from getting you there?

(22:06) Is there something that we haven't talked about yet that you would like to touch on?

(22:43) Just let that sit for a minute. Where can we go to learn more about you and what you do?

 

Show Notes

Introduction:

  • Virginia Purnell welcomes listeners to the Entrepreneur Conundrum podcast and introduces Maureen Mwangi, a renowned brand growth expert.
  • Maureen's expertise lies in helping product-based entrepreneurs scale their brands with scientific precision.

Interview Highlights:

  1. Maureen's Entrepreneurial Journey:
    • Growing up in an entrepreneurial family in Kenya, Maureen was exposed to business from a young age.
    • Her parents' struggles in scaling their business inspired her to pursue education in finance and marketing analytics.
    • With a desire to help small brands overcome challenges, Maureen founded her own consulting company.
  2. Ideal Client Avatar:
    • Maureen's ideal client is an e-commerce entrepreneur passionate about building a brand rather than just making money.
    • She emphasizes the importance of brand expression and connecting with a specific audience to stand out in the market.
  3. Marketing Strategies:
    • Initially relying on paid ads, Maureen later shifted to organic marketing strategies such as networking events, conferences, social media, and her podcast.
    • She highlights the effectiveness of organic methods in building lasting connections with her audience.
  4. Overcoming Challenges:
    • A common misunderstanding among Maureen's clients is prioritizing marketing over branding.
    • She emphasizes the significance of defining a brand's unique value proposition and connecting with consumers on a deeper level.
  5. Goals and Roadblocks:
    • Maureen aims to serve an additional 100 clients and become a keynote speaker in the next few years.
    • She identifies the challenge of staying focused amidst distractions and negative self-talk as potential roadblocks to achieving her goals.
  6. Advice:
    • Maureen shares valuable advice she received about not abandoning entrepreneurial pursuits for temporary comfort.
    • She encourages individuals to embrace their unique stories and data to build compelling brands.

Conclusion:

  • Virginia Purnell concludes the episode by thanking Maureen for sharing her insights and encourages listeners to connect with her through her podcast and Instagram.

 

Maureen Mwangi

https://www.startwardconsulting.com/

https://www.facebook.com/startwardconsulting
https://www.instagram.com/maureenmwangiofficial/
https://www.startwardconsulting.com/the-product-entrepreneur-podcast

 

Virginia Purnell

Funnel & Visibility Specialist

Distinct Digital Marketing

(833) 762-5336

virginia@distinctdigitalmarketing.com

www.distinctdigitalmarketing.com

Embracing Change: Unleashing Your Full Potential with Dr. Heather Tucker

Embracing Change: Unleashing Your Full Potential with Dr. Heather Tucker

Key Questions:

(01:25) How did you come to be where you are today?

(05:04) How do you get in front of the clients that you work with?

(07:15) Do you start with what's going on up in our minds then to create that calm?

(17:48) Do you have any or a quick tip or anything on how we can not let our stuff get in the way?

(20:56) What are some big goals you hope to achieve in the next couple of years?

(23:16) So how would that goal or those goals affect your business?

(25:02). What's the best advice you have ever received?

(29:39) What's the best advice you've ever given then?

(38:28) Is there something that we haven't talked about yet that you would like to talk about?

(40:32) So where can we go to learn more about you and what you do?

 

Podcast Episode Notes:

Introduction:

  • Dr. Heather Tucker joins Virginia Purnell for an insightful discussion on personal growth and entrepreneurship.

Embracing Change:

  • Dr. Tucker shares anecdotes about encouraging friends to overcome grumpiness and embrace change.
  • She discusses the three-step process of "leaning in," letting go, and leaping forward.

Negative Self-Talk:

  • Dr. Tucker emphasizes the prevalence of negative self-talk and offers a free resource on identifying and eradicating it.

Goals and Vision:

  • Dr. Tucker discusses her goals, including the expansion of her training programs and the creation of transformative experiences and retreats.

Overcoming Resistance:

  • Virginia and Dr. Tucker discuss the importance of facing fears and embracing growth, highlighting personal experiences of stepping out of comfort zones.

Impact and Legacy:

  • Dr. Tucker reflects on the ripple effect of personal growth, emphasizing the importance of leaving a positive impact and fulfilling one's potential.

Balancing Life and Business:

  • The conversation explores strategies for finding harmony between personal and professional life, focusing on trust, alignment, and letting go of outcomes.

No Regrets:

  • Dr. Tucker encourages listeners to pursue their passions without regrets, emphasizing the importance of living authentically and leaving a meaningful legacy.

Connect with Dr. Tucker:

  • Listeners are invited to connect with Dr. Tucker through her website and social media channels for further guidance and support on their journey to personal and professional fulfillment.

Conclusion:

  • The episode wraps up with gratitude and encouragement for listeners to explore their potential and embrace positive change in their lives.

Dr. Heather Tucker

www.AnotherLevelLiving.com

www.Facebook.com/AnotherLevelLiv

www.Instagram.com/AnotherLevelLiv

www.Youtube.com/@AnotherLevelLiv

https://www.linkedin.com/in/drheathertucker/

Freebie: https://anotherlevelliving.com/selftalkhabits/

Virginia Purnell

Funnel & Visibility Specialist

Distinct Digital Marketing

(833) 762-5336

virginia@distinctdigitalmarketing.com

www.distinctdigitalmarketing.com

Automating Success: How FinOptimal CEO Jesse Rubenfeld is Transforming Accounting

Automating Success: How FinOptimal CEO Jesse Rubenfeld is Transforming Accounting

Key Questions:

(01:31) But what made you want to get out on your own?

(03:17) Was it a scary leap to go out on your own?

(04:36) Who's your ideal avatar?

(06:02) How do you get in front of those ideal software companies?

(07:04) Does it integrate with QuickBooks desktop or just QuickBooks Online?

(07:41) What marketing or what different things are you doing to get in front of them? To be like, Hey, use us, or, Hey, we exist.

(09:06) Is there an overarching theme that your new clients are doing? I don't really want to call it a mistake, but for the sake of the question, are there common mistakes that people are doing when you first start working with them?

(12:01) What are a couple of big goals you guys have over the next year or two?

(15:44) You had said that when you get a certain number of people, is it number of years, number of users? How do you know when you've successfully reached that spot where you're like, Okay, let's bring in this other product?

(18:04) The products are designed to be independent from each other as well as work together? Or do I need the one to work together?

(20:37) Accruer is out, Booker is out. How will that affect your business?

(21:39) What do you feel like is your number one roadblock right now?

(23:22) What's the best advice that you have ever received?

(24:19) What's the best advice you've ever given?

(25:50) What do you feel is the one thing that every business owner should be thinking about?

(26:47) On that, what would be some small pivots to make without compromising what the company is really about?

(27:52) Is there something that we haven't chatted about yet that you wanted to talk about?

(28:13) What does that podcast talk about?

(28:43) Where can we go to learn out more about you and your company again?

Notes:

- Introduction: In this episode of "Entrepreneur Conundrum," host Virginia Purnell interviews Jesse Rubenfeld, CEO of FinOptimal, about his entrepreneurial journey and the innovative solutions his company offers to streamline accounting processes.

- Jesse's Background: Jesse shares his background, from his college days as a musician to his transition into entrepreneurship. He discusses his early career experiences, including working at LimeWire, which laid the foundation for his interest in efficiency and automation.

- Founding FinOptimal: Jesse explains how his obsession with efficiency led him to start FinOptimal, aiming to automate accounting processes for small and medium businesses. He discusses the genesis of the company and its evolution over the years.

- Challenges and Successes: Jesse reflects on the challenges of entrepreneurship, particularly during the COVID-19 pandemic, and the strategies he employed to overcome them. He highlights the success of FinOptimal's software products and its impact on businesses.

- Thought Leadership and Marketing: Jesse shares FinOptimal's marketing strategies, focusing on thought leadership and credibility-building efforts. He discusses the importance of demonstrating value to potential customers and the role of automation in driving productivity.

- Future Goals: Jesse outlines FinOptimal's future goals, including expanding its product offerings and reaching a wider audience. He emphasizes the company's commitment to excellence and customer satisfaction.

- Key Takeaways: Virginia summarizes the key takeaways from the interview, highlighting the importance of efficiency, automation, and excellence in entrepreneurship and accounting.

- Conclusion: Virginia concludes the episode by inviting listeners to explore FinOptimal's offerings and engage with their podcast for valuable insights into accounting and entrepreneurship. She thanks Jesse for sharing his expertise and bids farewell to the audience.

Jesse Rubenfeld

finoptimal.com
Jesse Rubenfeld on LinkedIn

Virginia Purnell

Funnel & Visibility Specialist

Distinct Digital Marketing

(833) 762-5336

virginia@distinctdigitalmarketing.com

www.distinctdigitalmarketing.com

Bio of Entrepreneur Conundrum

Entrepreneur Conundrum, hosted by Virginia Purnell, is a podcast that delves into the experiences of growing entrepreneur startups as they strive to establish themselves as subject matter experts. What sets this show apart is its focus on the "average" entrepreneur, rather than the well-known internet superstars that dominate the online space. Virginia Purnell engages with these aspiring entrepreneurs who are seeking visibility in their respective markets.

With her expertise as a master funnel builder, she holds certifications as an FG Society Master Marketer, Funnelytics, and ClickFunnels Certified Partner. Leveraging her knowledge and skills, Virginia assists businesses in enhancing their online presence, increasing visibility, and driving sales.

Through the Entrepreneur Conundrum podcast, Virginia Purnell provides a platform for growing entrepreneurs to share their journeys, strategies, and insights.

Similar Podcasts

Ventures podcast, hosted by Will Little.

Podcasts

United States

FEMnation Podcast is hosted by Whitedove Gannon.

Podcasts

United States

AI-Driven Marketing Podcast, hosted by Laura Meyer.

"Music Ed Tech Talk," formerly known as "Robby Burns + Friends".

Women in Tech Forum, hosted by Angie Vaux.

Podcasts

Canada

Entrepreneur to Author, hosted by Scott A. MacMillan.

Real Estate Excellence, hosted by Tracy Hayes.

"Beyond the To-Do List," hosted by Erik Fisher.

FinancialFox, is a podcast that brings you key interviews with technology leaders.

back-to-top