Innovators Can Laugh - The Fun Startup Podcast

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No more headaches with trying to manage your global workforce, compliantly hire and pay employees with Deel.com

I sit down with Robyn Hartley, founder of Paper Kite Media, to discuss her passion for advocacy strategies in B2B marketing. 

Robyn shares her insights into navigating the buyer's journey, engaging both internal employees and external influencers, and creating effective advocacy programs that drive real results. 

We discuss the importance of selecting the right influencers, overcoming barriers to employee engagement, and setting realistic timelines for success. 

Whether you’re looking to build community engagement or measure advocacy ROI, this conversation offers a clear roadmap for making advocacy a cornerstone of your B2B marketing strategy.

Subscribe and leave a rating to stay updated with the latest startup founders in Europe.

Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.com

Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/


Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.

Check out our four most downloaded episodes:

From Uber and BCG to building a telehealth for pets startup with Michael Fisher

From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu

Revolutionizing Parent-Teacher Communication with Kinder...

Send us a text

No more headaches with trying to manage your global workforce, compliantly hire and pay employees with Deel.com

Ever wondered how to pitch influencers?

Well this is the episode for you. Jake Kitchiner is co-founder of Channel Crawler - a leading influencer YouTube discovery tool. In this conversation, Jake explains why a personalized outreach is the cornerstone of successful brand-influencer partnerships. He also shares advice on how brands should approach different stages of the marketing funnel when working with influencers.

Subscribe and leave a rating to stay updated with the latest startup founders in Europe.

Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.com

Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/


Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.

Check out our four most downloaded episodes:

From Uber and BCG to building a telehealth for pets startup with Michael Fisher

From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu

Revolutionizing Parent-Teacher Communication with Kinder...

Send us a text

No more headaches with trying to manage your global workforce, compliantly hire and pay employees with Deel.com

Ever wondered how to launch a brand that sticks—fast?

Carly Jefferson, founder of Uncomplicated Brands, reveals her strategy for helping tech startups build strong, cohesive brands in just days. In this conversation Carly walks us through her unique branding process, including quick-turnaround design and 90-minute brand blueprint sessions. 

Plus, she shares her go-to tools for branding and design. Join us for a deep dive into the essentials of building a compelling brand at lightning speed. 

Subscribe and leave a rating to stay updated with the latest startup founders in Europe.

Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.com

Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/


Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.

Check out our four most downloaded episodes:

From Uber and BCG to building a telehealth for pets startup with Michael Fisher

From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu

Revolutionizing Parent-Teacher Communication with Kinder...

Send us a text

Stop losing customers because of a bad user experience. Try Mouseflow for free and get a free extended trial at Go.Mouseflow.com/try

In this episode, Mike Maynard, owner of a leading PR marketing agency, shares his transformative journey from an engineer to a PR expert. From buying an agency to surviving the dot-com crash, Mike discusses the critical role of measurement, delegation, and execution in driving long-term success. He provides actionable advice for B2B marketers on how to set effective PR objectives, manage stress as a business leader, and focus on execution over ideas.

3 Key Takeaways for B2B Marketers:

1. The Power of Execution: Ideas are easy, but Mike explains why execution is the real game-changer in both PR campaigns and overall business growth.
2. Measurement & Objectives: Learn how to set clear objectives and measure success effectively in PR campaigns to align with business goals.
3. Delegation & Stress Management: Mike shares the importance of delegating tasks to scale effectively and reduce stress as a business owner.

Subscribe and leave a rating to stay updated with the latest startup founders in Europe.

Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.com

Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/


Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.

Check out our four most downloaded episodes:

From Uber and BCG to building a telehealth for pets startup with Michael Fisher

From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu

Revolutionizing Parent-Teacher Communication with Kinder...

Send us a text

Chris Peters is the founder of Moon at Dawn - a community focused on supporting calibrations, education, content promotion and paid opportunities for b2b creators.

In this episode we discuss:

• how the rise of B2B influencers presents an opportunity for B2B businesses to enhance their marketing efforts and engage with their target audience
• how thought leadership is crucial in marketing, and creating content such as newsletters and podcasts can help position oneself as an expert in the field
• Chris creative podcast when it comes to writing his weekly newsletter

Subscribe and leave a rating to stay updated with the latest startup founders in Europe.

Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.com

Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/


Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.

Check out our four most downloaded episodes:

From Uber and BCG to building a telehealth for pets startup with Michael Fisher

From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu

Revolutionizing Parent-Teacher Communication with Kinder...

Send us a text

Eric Melchor shares how to launch an effective podcast advertising campaign based on executing campaigns for clients like Dealfront, Nasuni, Cocoon, Landbot and other SaaS companies.

In this episode we cover:

• how to measure podcast advertising campaigns
• how targeting specific regions can enhance the effectiveness of a campaign
• how Eric's podcast media network is community focused

This conversation with Nemanja Zivkovic was initially aired on the Funky Marketing podcast.

Subscribe and leave a rating to stay updated with the latest startup founders in Europe.

Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.com

Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/


Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.

Check out our four most downloaded episodes:

From Uber and BCG to building a telehealth for pets startup with Michael Fisher

From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu

Revolutionizing Parent-Teacher Communication with Kinder...

Send us a text

Chris Silvestri is the founder of Conversion Alchemy - an agency that helps B2B SaaS companies increase conversions by matching your copy with the conversation already happening in your customers' heads. In this episode, he shares:

• his process for matching a brand's website copy to the thoughts and expectations of their target audience
• How usability testing is a valuable tool for validating copy and improving conversion rates
• why one should consider using AI models to gain insights and inform copywriting decisions

Subscribe and leave a rating to stay updated with the latest startup founders in Europe.

Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.com

Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/


Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.

Check out our four most downloaded episodes:

From Uber and BCG to building a telehealth for pets startup with Michael Fisher

From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu

Revolutionizing Parent-Teacher Communication with Kinder...

Send us a text

Claudia Cafeo from No Code Ops has built and grown two communities to more than 1,000 people. In this episode, she shares:

- her strategies for building and nurturing communities
- empowering community members and creating opportunities for them to take initiatives
- building one-on-one connections with community members to foster a sense of belonging

Subscribe and leave a rating to stay updated with the latest startup founders in Europe.

Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.com

Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/


Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.

Check out our four most downloaded episodes:

From Uber and BCG to building a telehealth for pets startup with Michael Fisher

From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu

Revolutionizing Parent-Teacher Communication with Kinder...

Send us a text

Kristen Sesto from Custom Influence helps bridge the gap between brands and decision makers through custom influencer programs.

In this conversation we chat about:

- how to take events to the next level by partnering with industry influencers and incorporating them into the event experience
- how it's necessary to understand the brand's goals and existing marketing efforts before implementing an influencer marketing strategy
- why its important to educate and align brands and influencers to ensure a successful partnership

Subscribe and leave a rating to stay updated with the latest startup founders in Europe.

Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.com

Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/


Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.

Check out our four most downloaded episodes:

From Uber and BCG to building a telehealth for pets startup with Michael Fisher

From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu

Revolutionizing Parent-Teacher Communication with Kinder...