Innovators Can Laugh - The Fun Startup Podcast

Engage your leads, answer repetitive questions, or provide around-the-clock customer service on your website with Landbot.io/try

Sam Dunning is the founder of SEO agency Breaking B2B.  According to Sam, B2B tech companies often make the mistake of approaching SEO as a checklist activity, focusing on top-of-the-funnel keywords and neglecting revenue-driven SEO.

Takeaways

• Websites can function as 24/7 sales reps, unlike salespeople who have limited availability. It is crucial for websites to be clear, customer-focused, and resonate with target prospects.
• B2B tech companies often make the mistake of approaching SEO as a checklist activity, focusing on top-of-the-funnel keywords and neglecting revenue-driven SEO. It is important to identify bottom-of-the-funnel keywords and build best-in-class landing pages for each offer.
• Sam's engaging and humorous LinkedIn content, such as the Ask the Public series, has helped build his personal brand and differentiate him from others in the industry.
• Creating YouTube videos related to targeted keywords can help dominate search results and increase click-through rates. Embedding these videos on relevant website pages can also enhance the user experience.
• Consistency and longevity are key to building a successful personal brand and driving business growth.

See Sam's agency Breaking B2B

Watch the episodes on Youtube - https://youtu.be/asXowTA0SgU

Find out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.com

Buying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.


Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.

Check out our five most downloaded episodes:

From Uber and BCG to building a telehealth for pets startup with Michael Fisher

From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu

...

Engage your leads, answer repetitive questions, or provide around-the-clock customer service on your website with Landbot.io/try

Hector Forwood is the founder of Flooencer - an influencer marketplace platform that connects B2B brands with reputable influencers. The platform allows brands to create campaigns, match with influencers, and track campaign results.

00:00 Introduction and Background
02:58 Adrenaline-Fueled Hobbies
03:26 Getting Started in Sales
04:16 Effective Sales Strategies
06:06 Sales Operating System
08:17 Door-to-Door Sales Stories
09:28 Introduction to Fluencer
12:46 Building Fluencer and Funding
13:54 Reawakening Dormant Opportunities
15:40 Future Plans for Fluencer
19:53 Acquiring Brands for Fluencer
21:01 Influencer Platforms and Exciting Developments
22:08 Engaged Audiences and Resilience
23:04 Death-Defying Acts
24:11 Struggling with Relationships

See Hector's company flooencer.com

Watch the episodes on Youtube - https://youtu.be/vWYVOUrj1Yg

Find out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.com

Buying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.


Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.

Check out our five most downloaded episodes:

From Uber and BCG to building a telehealth for pets startup with Michael Fisher

From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu

...

No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com

Beth Nevins is a renowned startup advisor and people and talent consultant. She is best known for helping founders refine their values and mission so they can lead. 

00:00 Introduction
00:39 Beth's Background and Expertise
01:13 Hiring the Right Talent
04:14 Managing Tensions Between Co-founders
05:21 Building Accountability in Founders
07:29 Creating Alignment and Collaboration Among Teams
10:18 Ensuring Open Dialogue and Truthfulness
13:25 Challenges in Scaling from 50 to 100 Employees
20:35 The Role of a People Leader
27:11 Importance of Operational Skills in Startups
30:44 Rapid Fire Questions
33:46 Closing Remarks

See Beth's company Developa - https://developa.io/

Watch the episodes on Youtube - https://youtu.be/meuyWparoGs

Find out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.com

Buying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.


Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.

Check out our five most downloaded episodes:

From Uber and BCG to building a telehealth for pets startup with Michael Fisher

From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu

...

No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com

Is he the Elon Musk of startups in Austria?

Vlad Gozman is the founder of multiple companies, non-profits and launched TedX Vienna. His latest venture is Involve.me which is an innovative interactive form that transforms the customer onboarding experience.

Before moving to Vienna, Vlad founded and sold a tech startup in Romania. We talk about:

- his approach to delegating and finding people who are better than him to take over certain projects

- building digital products and analog communities (like Tedx Vienna)

- the go-to-market strategy for InvolveMe involved cold acquisition, targeted marketing campaigns, and a freemium model

Find out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.com

Buying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.


Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.

Check out our five most downloaded episodes:

From Uber and BCG to building a telehealth for pets startup with Michael Fisher

From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu

...

No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com

In this episode, Janko Brlecic from Lighthouse Advisory, shares his wealth of knowledge on scaling businesses through effective sales strategies. We discuss the importance of formalizing sales processes, the role of multiple decision-makers, and how to enhance communication within sales teams. 

Also, learn about the best tools for sales collaboration and the power of LinkedIn in building authority. Whether you're a startup or a growing tech company, Janko's insights and practical advice will help you drive success and close more deals. Don't miss out on Janko's expert tips and the secrets behind his "Three Under Three" newsletter, designed to give you actionable sales insights in just three minutes.

Find out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.com

Buying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.


Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.

Check out our five most downloaded episodes:

From Uber and BCG to building a telehealth for pets startup with Michael Fisher

From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu

...

Marin Smiljanic, co-founder and CEO of Omnisearch.ai, is building the next generation of search technology for businesses. Omnisearch.ai is different from traditional search engines like Google as it allows users to find information within various types of content, including videos, images, audio, and documents.

In this conversation, Marin shares his journey from working at Amazon to founding his own startup and the challenges he faced along the way. We talk about the importance of building the right team and prioritizing customer engagement and feedback. He also shares the future plans for Omnisearch.ai, including improving video search capabilities.

Chapters

01:03 - Introduction to Omnisearch.ai

03:35 - Partnerships and Integration

06:47 - Transition from Amazon to Startup

08:34 - Getting Traction and First Users

09:23 - Data Privacy and Deployment Options

10:43 - Future Plans for Omnisearch.ai

11:55 - Challenges of Running a Startup

13:13 - Building the Right Team

14:31 - Delivering a Good Product

15:37 - Customer Engagement and Feedback

18:06 - Video Search Tools in the Market

19:08 - Fun Facts and Rapid Fire Questions

Find out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.com

Buying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.


Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.

Check out our five most downloaded episodes:

From Uber and BCG to building a telehealth for pets startup with Michael Fisher

From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu

...

This episode is powered by Planable. Head over to Planable.io and sign up for a no strings attached free trial.

How can you utilize AI and automation to personalize your outreach efforts?

Jesper Qvist, founder of Salestools.io, shares how you can use his platform to segment your personas and tailor your messaging to each one for better results. 

In this conversation, Jesper shares his journey in building a successful B2B marketing platform, the power of social selling, and the importance of making life easy as an entrepreneur.

Find out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.com

Buying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.


Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.

Check out our five most downloaded episodes:

From Uber and BCG to building a telehealth for pets startup with Michael Fisher

From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu

...

No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com

My approach to monetizing your podcast is different than most. Not only have I made my podcast a sponsored show (with real money), but I've also helped several other podcasters generate their first paid sponsorship.

This interview was originally aired on Linda Melone's B2B Healthy Copytalks podcast.

Find out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.com

Buying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.


Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.

Check out our five most downloaded episodes:

From Uber and BCG to building a telehealth for pets startup with Michael Fisher

From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu

...

No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com

Delia Pitu's approach to B2B marketing is different than most. She's the co-founder of Nude Digital agency. And what I like about them is that they utilize B2B creators to create user generated content for B2B campaigns. But the creators don't actually publish any content. Instead, they take the content produced and test it on Facebook and other channels. 

Results?

Well, they're kickin butt and staying ahead of the curve in this ever changing b2b marketing landscape. 

Chapters

00:00 Introduction to Delia Pithu and Nude Digital
01:17 The Story Behind the Name 'Nude'
05:17 The Ideal Client for Nude Digital
07:16 Dealing with Resistance to New Ideas
09:30 Determining the Budget for Marketing Campaigns
15:23 The Three-Step Process of Nude Digital
21:21 The Effectiveness of LinkedIn Outreach
24:27 Recommended Marketing Tools
26:29 Becoming a Better Marketer
33:06 Rapid Fire Questions

Find out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.com

Buying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.


Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.

Check out our five most downloaded episodes:

From Uber and BCG to building a telehealth for pets startup with Michael Fisher

From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu

...