SaaS Sessions

In this episode, we hosted Krati Seth, Head of Global Sales Enablement at Whatfix to discuss how companies can build a sales enablement function to support sales teams and drive business impact.

With over a decade of experience across different roles, Krati is Currently the head of global sales enablement at Whatfix.

Before Whatfix, she spent 8 long years at Zycus - starting as a Business Development Associate and leaving as a Senior Sales Enablement Manager.

Krati shares that there are 3 types of companies in India - those who are aware and convinced about enablement, those who are aware but are not convinced, and those who are unaware of enablement.

She shares her insights on helping build enablement functions at Zycus and Whatfix, plus all the other companies she has consulted.

She also talks about the problems that enablement will solve and the impact it drives.

All this and more with Krati in this episode.

Connect with Krati on LinkedIn - https://www.linkedin.com/in/kratiseth/

In this episode, Peter shares the whole playbook behind running the newsletter.

Right from WHY they started, the process of finding insights, how to get executive buy-in, measuring impact, and more.

If you are exploring a similar practice in your industry at your organization, then this playbook will be very helpful.

All this and more in this episode with Peter.

Subscribe to Carta Data Minute - https://carta.com/subscribe/data-newsletter-sign-up/

Connect with Peter on LinkedIn - https://www.linkedin.com/in/peterjameswalker/

In this episode, we hosted Puneet Lamba, CEO and co-founder of Aspiro.

Aspiro helps sales managers prepare reps for selling to technical buyers with interactive situational roleplays & playbooks.

We delved into the specifics of discovery calls, including the average number of calls required to close a deal and the significance of each call in different pipeline stages.

Puneet also shared the challenges faced in discovery calls, the changing dynamics of the market, and the need for sales process optimization in the AI era.

All this and more with Puneet in this episode.

Connect with Puneet on LinkedIn - https://www.linkedin.com/in/puneetlamba17/

In this episode, we hosted Jugal Anchalia, Co-founder & CEO at Cobalt to talk about how to use integrations as a growth lever.

We start with addressing WHY companies should solve the problem of integrations.

Jugal explains the current solutions and the challenges with them.

We then discussed how we can use integrations as a growth lever - like unlocking new revenue streams, enhancing user experience, and expanding overall reach and visibility.

All this and more in this episode with Jugal.

Connect with Jugal on LinkedIn - https://www.linkedin.com/in/jugal-anchalia-0a2ab220/

In this episode, I hosted Luke Diaz, Director of Customer Success at AppZen.

Luke is passionate about building and leading high-performance customer-success orgs.

We explored strategies for achieving best-in-class gross and net retention, emphasizing the importance of customer onboarding, churn post-mortems, and aligning compensation plans.

We also discussed how to use the voice of the customer to prevent churn.

All this and more with Luke in this episode.

Connect with Luke on LinkedIn.

In this episode, I hosted Phil Putnam, VP of Sales Enablement at Notified to talk about Sales Enablement.

Phil has spent over a decade working in SaaS in various roles.

Phil talks about his responsibility as a sales enablement leader at Notified and what exactly he does in his role.

He also shares how you can build a new enablement practice in your org. Phil shares about what you should do, what you shouldn't do, and some must-haves.

We also discussed elevating an existing enablement practice in your org. Especially in cases where it's difficult for you to show the impact.

All this and more with Phil in this episode.

Connect with Phil on LinkedIn - https://www.linkedin.com/in/philputnammusic/

In this episode, I hosted Abby Hehemann, Director of Product Marketing at GetResponse to talk about setting up a customer marketing framework.

With over 14 years of experience, Abby is a specialist in strategic product positioning and value-driven messaging.

Abby shares the customer marketing framework that she and her team use at GetResponse and how you can build on yourself.

She also shares her thoughts on what makes customer marketing different than customer advocacy.

Abby points out the metrics for success while implementing such a framework.

All this and more in this episode with Abby.

Connect with Abby on LinkedIn - https://www.linkedin.com/in/abby-hehemann/https://www.linkedin.com/in/abby-hehemann/

In this episode, I hosted Ankit Chaturvedi, VP & Global Head of Marketing at RateGain.

RateGain is India’s first publicly listed SaaS company. They help Hotels and Travel companies accelerate their revenue through acquisition, retention, and wallet share expansion. If you’ve ever booked travel online, you’ve experienced RateGain. 

Ankit has over 15+ years of experience, and he shares his thoughts on marketing teams having Revenue targets.

He also shares how to ensure the alignment between marketing targets and overall company goals.

Ankit also shares his secrets about collaborating with other departments to ensure the marketing initiatives are aligned with revenue targets.

All this and more with Ankit in this episode.

Connect with Ankit on LinkedIn - https://www.linkedin.com/in/ankitchaturvedi85/