Serve Scale Soar®

So Your Client Wants to Pause… Here’s What to Do How to Handle Pause Requests Without Panicking, Protect Your Income, and Keep Clients in Your Corner.

Nothing shakes a freelancer’s confidence like hearing “We need to pause.” In this episode, I walk you through exactly how to respond, no panic, just practical scripts, mindset shifts, and contract strategies. You’ll learn how to stay calm, use your contract to protect boundaries, and reframe pauses as opportunities to reflect, reset, and rise.

Topics Covered In This Episode:

1. Stay Calm & Ask Quality Questions: Avoid worst-case assumptions—gather facts first.
2. Contracts Are Your Shield: Always know if you have a pause clause; if not, add one.
3. Cap Pause Time at 90 Days: Protect your income, pricing, and energy.
4. Payments Continue During Pause: Keeps cash flow predictable and prevents scramble scenarios.
5. Reframe Pauses as Opportunities: Use the downtime to refine, pitch, or simply recharge.

Find the full show notes at:  https://brandimowles.com/257

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CLICK HERE TO LEARN HOW TO USE 3 & 6 MONTH CONTRACTS TO RETAIN MORE CLIENTS & INCREASE YOUR REVENUE

Additional Resources:

Ready to go from $0–$5K+ months without guessing? Apply now for one-on-one mentorship and a community of women doing $10K–$30K months: Apply to The Strategist Society »

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Your first impression isn’t about how many credentials you list; it’s about making people feel seen, heard, and guided. In this episode, I break down the three biggest mistakes freelancers make that push dream clients away before you even get a chance to shine. 

You’ll learn how to grab and keep your prospect’s attention, lead with unshakable confidence, and make everything about them instead of you, so you can turn every first interaction into a “yes.”

Topics Covered In This Episode:

1. Capture Full Attention: Require an intake form before calls and lead discovery conversations with a clear structure and thought-provoking questions.
2. Lead with Unwavering Confidence: Eliminate qualifiers (“I hope,” “I’m new”) and speak as if success is non-negotiable. Practice pitching in front of a mirror until your energy matches your expertise.
3. Make It About Them, Not You: Use “you” language, repeat their exact pain points, and paint a vivid picture of what life looks like after working with you, so they feel seen, heard, and excited.
4. Stories Convert: Share concise client success anecdotes in their voice to build instant trust and social proof.
5. First Impressions Stick: The second they feel heard, seen, and guided, you’re already halfway to “yes.”

Find the full show notes at:  https://brandimowles.com/256

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CLICK HERE TO LEARN HOW TO MASTER YOUR DISCOVERY CALLS

Additional Resources:

 Episode 251 - LEARN HOW TO COMMUNICATE YOUR VALUE TO ATTRACT CHAMPAGNE CLIENTS

Ready to go from $0–$5K+ months without guessing? Apply now for one-on-one mentorship and a community of women doing $10K–$30K months: Apply to The Strategist Society »

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Book-a-call funnels are everywhere, promising to fill your calendar with paying clients. But before you spend another dollar on ads, let’s break down what they really entail, who they work for, and when you’re better off focusing elsewhere. In this episode, I walk you through the hidden fees (both in money and time), how pricing plays a crucial role, and three alternatives to consider if you’re not quite ready for a full-on automated discovery-call machine.

Topics Covered In This Episode:

1. Book-a-Call Funnels Require Deep Pockets & System: Unless you’re charging $3K–$5K+ per month, ad costs will eat your profits. Make sure you can onboard new clients seamlessly.
2. Cold Traffic = More Discovery Calls, More No-Shows, & More Time Spent: If your sales process isn’t “conversion-optimized,” you’ll end up doing more calls that don’t convert.
3. You Need High-Quality Assets & Pre-Selling: Testimonials, case studies, and a strong nurture sequence are non-negotiable. Without those, cold ads turn into a leak where leads slip through.
4. Evaluate Your Capacity Before You Scale: If you can’t handle 5–10 new clients next month without breaking your fulfillment, hold off on the funnel. Overpromising leads to underdelivering.
5. Three Alternatives to Generate High-Paying Clients Right Now: Paid speaking inside established communities, guest podcasting, and leveraging warm list

Find the full show notes at:  https://brandimowles.com/255

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CLICK HERE TO LEARN THE ONE THING YOUR DISCOVERY CALLS ARE MISSING 

Additional Resources:

Episode 236 - LEARN THE 4 MARKETING MISTAKES THAT ARE COSTING YOU CLIENTS AND CASH

Ready to go from $0–$5K+ months without guessing? Apply now for one-on-one mentorship and a community of women doing $10K–$30K months: Apply to The Strategist Society »

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Freelancers and digital strategists are always looking for smarter ways to serve clients, raise their rates, and avoid burnout from endless “done-for-you” work. If you’ve ever imagined charging $5,000 (or more) for just one day of high-impact strategy, this episode could be your guide.

This week, I’m sharing how I transformed my freelance business by creating profitable VIP Days that highlight my strategic thinking—no more endless to-do lists. Just four focused hours working closely with clients and earning serious income. I’ll walk you through my “Four P” framework so you can start offering premium VIP Days of your own.

Topics Covered In This Episode:

1. The Four P Framework: The structuring of a successful VIP day revolves around four key Ps—Promise, Prep, Provide, and Propel.
2. Define a Clear Promise: The success of a VIP day starts with a clear, outcome-specific promise that the client will get by the end (e.g., a paid marketing plan ready for their next launch).
3. Thorough Preparation Is Critical: Ensure you and your client are both prepped before the VIP day. This includes onboarding questionnaires and clear expectations in your contract.
4. Set Strong Client Expectations: Clearly outline what the day will entail and what’s needed from the client. Doing this can prevent both disappointment and scope creep.
5. Client Interaction Is Key: Unlike some “behind the scenes” VIP days, strategist VIP days are highly interactive and collaborative with the client present the whole time.
6. Propel Clients to Their Next Step: At the end of the VIP day, provide a clear plan and next steps, which often leads to additional consulting or implementation work (more revenue for you).
7. Leverage VIP Days as an Upsell or Lead-In: Many clients will want to hire you for ongoing or done-for-you services after experiencing the value of your VIP day—making this not just a stand-alone offer but a business growth strategy.

Find the full show notes at:  https://brandimowles.com/254

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CLICK HERE TO LEARN ABOUT  VIP DAYS VS. INTENSIVES: HOW TO KNOW WHICH ONE IS RIGHT FOR YOU

Additional Resources:

Ready to start offering high-converting VIP Days in your business? Apply now HERE to join our exclusive mentorship and get access to the live workshop, templates, and tools to start selling and delivering your VIP Day with confidence!

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Running a business isn’t always smooth sailing—setbacks happen, and they can hit hard. Yet the stories we’re often told—about the “hockey stick” growth, seamless comebacks, and bounce backs that look easy—are lies that society tells us. This week, I’m laying bare the realities behind my two-year journey from major business and life changes to a place of greater alignment and purpose.

Whether you’re facing a dip in business, struggling with life transitions, or just wondering if it’s possible to truly “have it all,” my experience offers not only support for others going through similar things but also a blueprint for rebuilding on your own terms.

Topics Covered In This Episode:

1. Setbacks are not the end: I share about experiencing a 50% revenue drop after having my second child, and how this did not signal failure but a chance to bounce back and realign my business and life.
2. Structure your business around your life, not the other way around: I emphasize building a business that supports the kind of life you want to live, including time for family, personal health, and joy.
3. Hard choices lead to better alignment: Making tough decisions, like shutting down my original membership program despite its community and revenue, allowed me to align my business with my values and reduce burnout.
4. Invest in yourself, even when it’s scary. Remember to embrace financial challenges and view them as growth opportunities.
5. Support and community matter a lot: Being surrounded by people who are doing big things inspires and helps you get through challenging times.
6. Small, boring actions beat flashy moves: There is no overnight success. The unsexy, repetitive actions create sustainable results.
7. You can have both a thriving business and a fulfilling family life: My journey is proof that with clarity, boundaries, and aligned business models, you can be both an engaged parent and a successful entrepreneur.

Find the full show notes at:  https://brandimowles.com/253

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CLICK HERE TO LEARN HOW YOU CAN ENJOY SUMMER WITHOUT SACRIFICING YOUR BUSINESS GOALS WITH NICOLE CULVER

Additional Resources:

🎉 Are you ready to hit 100K with just 5 clients a month? Register for my free training that breaks down the 3 key elements of building a profitable freelance Meta Ad Management business — no experience needed. You’ll walk away with real strategies to attract high-paying clients, price your services with confidence, and build a business that gives you more freedom and income.
👉 Grab your seat now - CLICK HERE

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Running a business today can feel like you’re trying to keep up with a hundred things at once—files are everywhere, your internet browser is packed with tabs, and your to-do list keeps growing. It’s easy to feel overwhelmed and disorganized. That’s where Shawn Lemon comes in. He’s the founder of The Digital Organizer, and he’s here to share his simple system—the four pillars of organization—to help you clean up the chaos and run your business more smoothly.

Topics Covered In This Episode:

1. The importance of communication, asset management, project/task management, and password organization and why they are essential components of business and life organization.
2. Project vs. Task Management: Many people confuse projects with tasks. A project encompasses multiple tasks that need to be broken down to avoid overwhelm and to ensure completion.
3. The importance of focusing on one key task per day (or up to three) to avoid distraction and ensure progress, especially important for those with ADHD.
4. Keep email for communication, tasks in a project manager, and files in their designated storage system to prevent chaos.
5. Use simple but effective systems to manage both life and business tasks. Consistency and routine can significantly help in staying organized.
6. Using overly robust systems (like ClickUp) can lead to procrastination due to their complexity. Choose simpler tools like Asana to stay focused.

Find the full show notes at:  https://brandimowles.com/252

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CLICK HERE TO LEARN THE BEST TOOLS FOR SIMPLIFYING YOUR BUSINESS

Additional Resources:

Shawn is the founder of The Digital Organizer and has spent the last 17 years helping individuals and businesses get better at using their technology. A teacher at heart, Shawn believes the biggest reason people struggle with their tech is because of a lack of understanding of the tools, which isn't surprising because they're constantly changing as technology advances. When not helping businesses operate more efficiently, Shawn loves making pottery, riding motorcycles, and spending time with his wife, Madeline and their 2 year old son, Nico.

Where to find Shawn:

Shawn’s Website: HERE

Facebook: HERE

Instagram: HERE

LinkedIn: HERE

YouTube: HERE

Grab Shawn’s Freebie - HERE

🎉 Are you ready to hit 100K with just 5 clients a month? Register for my free training that breaks down the 3 key elements of building a profitable freelance Meta Ad Management business — no experience needed. You’ll walk away with real strategies to attract high-paying clients, price your services with confidence, and build a business that gives you more freedom and income.
👉 Grab your seat now - CLICK HERE

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

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Good communication is the key to any successful business. But let’s be honest—it can feel really hard to figure out what to say to attract the right clients. This week, I’m sharing how to create a clear message that connects with the kind of clients you really want to work with. I call them “champagne clients”—they’re the ones who truly value what you offer and help your business grow, without needing you to post nonstop, cut your prices, or completely change your brand.

Topics Covered In This Episode:

1. Be clear in your messaging, so people understand what you do and how valuable it is to work with you. If your message isn't clear, you're unlikely to attract the right clients.
2. Understand your audience - knowing the specific details about who you help allows you to craft a message that truly resonates with the right people.
3. Instead of focusing on tasks, your messaging should communicate the transformation you provide. Clients are more interested in outcomes than processes.
4. Developing and naming a unique method or approach will enhance how you communicate your value and can set you apart in the market.
5. Once your message is clear, it should be consistently communicated across all platforms and interactions, becoming a guiding principle for content creation and client engagement.
6. Avoid being vague, listing tactics instead of transformations, trying to appeal to everyone, and underselling your strategic abilities.
7. Use my three-part formula for compelling messaging: identify who you help, what you help them achieve, and how you do it.
8. Mastering your messaging can serve as an advanced strategy to attract higher-level clients without significantly restructuring your entire business.

Find the full show notes at:  https://brandimowles.com/251

Loved This Episode? Check Out More Here. ⬇️

CLICK HERE TO LEARN THE ONE THING YOUR DISCOVERY CALLS ARE MISSING (THAT'S COSTING YOU CLIENTS)

Additional Resources:

🎉 Ready to hit 100K with just 5 clients a month? Join me on April 23 at 12pm ET / 9am PT for a free live training that breaks down the 3 key elements of building a profitable freelance Meta Ad Management business — no experience needed. You’ll walk away with real strategies to attract high-paying clients, price your services with confidence, and build a business that gives you more freedom and income.
👉 Grab your seat now - CLICK HERE

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

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When it comes to sales, conversion rates, and how long it takes to turn prospects into paying clients, it can make a big difference in your business. Many freelancers and business owners struggle with potential clients getting stuck in indecision. If that sounds familiar, you’re not alone! This week, I’m sharing a simple yet powerful strategy that completely changed my sales calls and boosted my client conversion rate. I truly believe this small tweak to your discovery calls can make a big impact for you too!

Topics Covered In This Episode:

1. If a client needs time to think after a discovery call, schedule a follow-up call within the next two days to maintain momentum
2. The follow-up call strategy can drastically improve your close rate and reduce the time between initial contact and signing the contract.
3. This method weeds out those who aren't immediately serious about your service, allowing you to focus on potential clients who have more urgency and also positions you as an expert with a professional process, showcasing confidence in your service offerings.
4. Keeping a structured approach reduces the feeling of being salesy, as it's more about assisting in the decision-making process. Don’t forget to reiterate the client's goals to remind them of the reasons they wanted to work with you.
5. By organizing follow-up calls rather than relying on emails, you're likely to get a quicker response, as emails tend to be neglected. It can help cut down instances of ghosting and give you more confidence during sales calls!
6. The final step of getting a contract signed and an invoice paid during the follow-up call ensures there’s no lingering wait, which helps secure the client's commitment.

Find the full show notes at:  https://brandimowles.com/250

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CLICK HERE TO HOW TO HAVE A 15 MINUTE DISCOVERY CALL THAT CONVERTS LIKE CRAZY

Additional Resources:

Are you ready to dig deeper into ways to optimize your sales calls and land higher-paying clients? CLICK HERE to apply to The Strategist Society today to see if you are the right fit and get one-on-one support, community access, and learn to scale your business.

Ready to land more clients in less time? Unlock my FREE 10 STEPS TO A SUCCESSFUL DISCOVERY CALL GUIDE that can help you land more clients on discovery calls in less time >> DOWNLOAD IT HERE

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The world of online courses is bigger than ever, and it’s easy to feel overwhelmed when trying to pick the right one. Many people have spent tons of money on courses that didn’t live up to the hype, making them extra careful about what they buy next. Today, we’ll go over how to find the best programs for you so you can feel confident about where you’re spending your time and money and ensure they align with your specific goals.

Topics Covered In This Episode:

1. Set Proper Expectations: Define what you expect from a course, and consider if your goals align with what the course offers at your current business stage.
2. Use a 5-Point Checklist: This helps you assess whether a course is right for you, based on factors like free content, low-ticket products, testimonials, creator experience, and available support.
3. Valuable Free Content as an Indicator: The quality of free content can reflect the quality of paid content. Look for creators offering substantial value rather than just fluff.
4. Importance of Low-Ticket Products: Testing a creator's style through low-cost products gives insight into their teaching effectiveness.
5. Assessing Testimonials and Success Stories: Check for recent and varied success stories that align with the outcomes you're seeking.
6. Evaluate the Creator's Experience and Testimonials: Learn from individuals actively practicing what they teach and who are immersed in current industry practices. Determine what type of support the course offers and whether it suits your personal learning needs.
7. Learning from Disappointing Investments: If you've made a poor investment, don't be too hard on yourself. Try to salvage valuable takeaways and use them as learning experiences for future investments.

Find the full show notes at:  https://brandimowles.com/249

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CLICK HERE TO LEARN 5 THINGS I DIDN'T DO AS A FREELANCER TO HIT $250K PER YEAR

Additional Resources:

Are you ready to have a 100K Year with only 5 clients per month?! Check out my brand new on-demand training >> CLICK HERE TO WATCH NOW 

Are you looking to find, pitch, and land high-paying clients? CLICK HERE for Booked & Banked, my step-by-step process to stand out in your marketing and find your next consistent client for only $37!

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