Serve Scale Soar®

As an online business owner, keeping up with the latest changes and updates is essential to staying ahead. For certified ad managers and those working toward certification, maintaining sharp skills and up-to-date knowledge is crucial. Recently, the ad management landscape has evolved, particularly within Meta. In this post, we’ll break down the latest updates—focusing on core setup and blocked events—and offer actionable insights for ad managers working with clients in health, religion, and finance.

Topics Covered In This Episode:

1. Meta's ad management has rapidly evolved in the past two months, specifically affecting health, religion, and finance accounts.
2. Core setup issues occur at a domain level, impacting URL tracking and potentially blocking domain data from being sent.
3. If your domain or client's domain is affected, core setups may restrict tracking parameters beyond standard URLs.
4. New rules have made standard events blocked, hindering the tracking of conversions like leads and purchases, but custom events may serve as a workaround.
5. Ad managers should observe new policies' developments, stay informed, and adjust their strategies accordingly.
6. It's essential not to overreact to changes, as past experience with iOS 14 taught that workarounds always emerge.

Find the full show notes at:  https://brandimowles.com/247

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CLICK HERE TO LEARN HOW TO PLAN FORF THE EXPECTED IN YOUR BUSINESS AND LIFE (PART 1)

Additional Resources:

Are you looking to find, pitch, and land high-paying clients? CLICK HERE for Booked & Banked, my step-by-step process to stand out in your marketing and find your next consistent client.

Episode 210: Ad Manager to Growth Consultant: Mapping Your Meta Ad Career Path

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In a world where digital interactions and social media are here to stay, social selling has come out as a key strategy for building lasting client relationships. Instagram, previously known solely as a visual platform, has now transformed into a focal point for meaningful business connections. The skill of starting conversations in direct messages (DMs) can result in booked calls and business growth. Let's dive into the steps to mastering social selling on Instagram.

Topics Covered In This Episode:

1. How to use DMs to build relationships and schedule more discovery calls without being spammy.
2. The importance of a pre DM strategy, including identifying the type of clients you want to work with and ensuring they are present on Instagram.
3. Why you should create a list of 100 potential clients to engage with, and make sure you are using hashtags and keywords to identify these accounts.
4. Optimize your Instagram profile, including bio and content, to address the pain points and desires of your target audience.
5. Interact with your identified potential clients’ content genuinely before initiating a DM conversation and then use questions over statements in DMs to foster genuine conversation and not come off as spammy.
6. Why posting consistently on Instagram can transform passive marketing to active relationship building.
7. Follow-up is so important in turning initial conversations into scheduled calls, and why manual scheduling over using schedulers.

Find the full show notes at:  https://brandimowles.com/246

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CLICK HERE TO LEARN HOW TO FIND HIGH-PAYING CLIENTS IN YOUR OWN BACKYARD

Additional Resources:

Are you looking to find, pitch, and land high-paying clients? CLICK HERE for Booked & Banked, my step-by-step process to stand out in your marketing and find your next consistent client.

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

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Finding high-paying clients might not require you to venture far beyond your doorstep. Local businesses are often overlooked but have a lot of potential that could benefit your service-based business. Today we are deep diving into how you can leverage the local advantage to grow your clientele while also improving your own community.

Topics Covered In This Episode:

1. Leveraging local businesses to find high-paying clients in your area can be a great option since there are businesses everywhere regardless of your town’s size!
2. Niching down doesn't always mean local; it can be location-dependent, like HVAC companies, restaurants, etc.
3. Making a comprehensive list of local businesses is crucial; start with those you frequent and notice within your community.
4. Consider the "four B's" (buses, benches, brochures, billboards) to identify businesses actively marketing themselves.
5. Various methods can be used to connect with local businesses: cold calling, cold emails, in-person networking, and asking for referrals.
6. Local networking groups provide opportunities to build trust more quickly with potential clients.
7. Facebook groups specific to your area can be gold mines for identifying local business opportunities.
8. Local clients often establish longer relationships with service providers compared to online businesses, providing more stability.

Find the full show notes at:  https://brandimowles.com/245

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CLICK HERE TO LEARN ALL ABOUT THE MARKETING MINUTE TRUST LADDER

Additional Resources:

Are you looking to find, pitch, and land high-paying clients? CLICK HERE for Booked & Banked, my step-by-step process to stand out in your marketing and find your next consistent client.

Episode 44: Using Local Workshops to Get More Clients with Shannon McKinstrie - LISTEN HERE

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In the journey of building a successful service-based business, this thought holds true regardless of where you are in your business: consistency is key. Whether you're a seasoned freelancer or just starting out, maintaining momentum with intentional marketing efforts is essential for attracting valuable clients. Enter the concept of the Marketing Minute Trust Ladder, a fundamental tool that helps to guide your efforts and keep you persistent through the highs and lows of business growth.

Topics Covered In This Episode:

1. Consistency and momentum are key to achieving results in marketing efforts.
2. Different levels of the trust ladder determine the number of touchpoints required for landing clients.
3. Cold calling and cold emailing are at the lowest trust level, requiring larger numbers for potential results.
4. Cold messaging on social media provides slightly more trust, with the need for fewer contacts than cold calling/emails.
5. Responding to job opportunities in Facebook Groups has a higher trust level due to community connections.
6. Live events and networking offer face-to-face interaction, building significant trust and client acquisition potential.
7. Referrals and upgrading current clients represent the highest trust level, leading to the easiest sales.
8. Identifying your most effective marketing methods and sticking to the trust ladder can guide you on the amount of time needed for outreach.

Find the full show notes at:  https://brandimowles.com/244

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CLICK HERE TO LEARN ABOUT THE ART OF COLD CALLING: STRATEGIES THAT WORK WITH ASHLEY MONK

Additional Resources:

Ready to learn the step-by-step process on how to start your business including how to land your first client?! REGISTER HERE for my free training so you can find a way to work from home.

Are you looking to find, pitch, and land high-paying clients? CLICK HERE for Booked & Banked, my step-by-step process to stand out in your marketing and find your next consistent client.

Check out some of our previous episodes to get started on landing consistent clients below!

The 4 Marketing Mistakes That Are Costing You Clients and Cash - LISTEN HERE

Fast-Track Your Clients: How To Get Quick Decisions Without High Pressure - LISTEN HERE

Standing Out in a Crowded Market: 5 Pitching Strategies to Land Your Dream Clients - LISTEN HERE

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In today's busy world, freelance ad management has emerged as a successful and powerful career path. While others can excel in this field, moms, in particular, possess a unique set of qualities that make them exceptional ad managers. Today, we are breaking down the reasons why moms are perfectly positioned to thrive in this niche. Specifically, we'll explore these qualities and why moms make great freelance ad managers.

Topics Covered In This Episode:

1. Moms are multitasking masters, natural problem solvers, and excellent communicators - all important skills for the role of ad manager
2. Moms are detail-oriented when it matters, which is important for managing and optimizing ad data.
3. Adaptability and resilience are traits that help moms navigate changing ad platform strategies.
4. Moms are empathetic and client-focused, which helps with strengthening relationships and building trust with clients.
5. Budget and resource management skills are essential for maximizing ad spend and stretching resources effectively.
6. Moms excel in both managing time effectively and creating goals, making them capable of running ad campaigns efficiently.
7. How the desire for freedom and flexibility aligns with the potential career benefits of working as a freelance ad manager and creates a strong work and family life balance.

Find the full show notes at:  https://brandimowles.com/243

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CLICK HERE TO TAKE A LOOK BEHIND THE SCENES AT WHAT AD MANAGERS REALLY DO

Additional Resources:

Ready to learn the step-by-step process on how to start your business including how to land your first client?! REGISTER HERE for my free training so you can find a way to work from home.

Episode with Taylor Infantino: HERE

Episode with Jamie Sampany-Kessie: HERE

Episode with Lindsay Wood: HERE 

Episode with Rachel Greeno: HERE

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In the rapidly changing world of artificial intelligence (AI), freelancing and ad managers are heading in the direction of change. This week, we are discussing the many elements of AI, and how to understand the balance between embracing technological advancements and preserving the human elements in creative work. Let’s dive into how freelancers can effectively incorporate AI into their workflows to better their business.

Topics Covered In This Episode:

1. AI should be used to enhance, not replace, human work, particularly in creative and strategic roles where human intuition and expertise are invaluable.
2. Verification and cross-checking of AI-generated information are crucial to maintaining accuracy and reliability, just as one would do with news or social media content.
3. Freelancers and ad managers should embrace AI for productivity and growth, enhancing their skills and adopting roles such as strategists to remain competitive.
4. The ethical use of AI in content creation and ownership is essential, with an emphasis on maintaining transparency and avoiding overreliance on AI for generating original content.
5. While automation may replace certain jobs, upskilling and mastering communication can secure roles requiring human input and creativity.
6. AI is useful in audience mining and identifying sales patterns, assisting marketers in refining target audiences and adapting strategies effectively.
7. Despite AI's potential to enhance workflows, maintaining a human touch and ensuring originality remain fundamental to attracting and retaining audiences and clients.

Find the full show notes at:  https://brandimowles.com/242

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CLICK HERE TO LEARN ABOUT THE 3 SERVICES THAT WILL PAY BIG IN 2025

Additional Resources:

Are you ready to ditch the 9-5 and create a business where you can work from home offering a premium signature service that AI can’t replace?? CLICK HERE to learn how.

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This year freelancers and service providers will see changes in their businesses. Some services will see huge growth and become great ways to earn more money, while others may slow down because of new technology and changing market needs. Today, we’ll look at which services are expected to be the most profitable and which might see a drop, so you can plan and prepare for what’s ahead. 

Topics Covered In This Episode:

1. Video content creation and strategy is most likely going to be in high demand due to the popularity of short-form video across platforms like Reels and YouTube Shorts.
2. Funnel strategy and optimization is very important because it's an area where AI cannot fully replace human insight and creativity.
3. Social media advertising, particularly on platforms like Facebook, Instagram, YouTube, and TikTok, is expected to be one of the highest-paying services as organic growth becomes more challenging.
4. General virtual assistant (VA) services are projected to decline, as AI tools and global hiring for lower rates replace repetitive tasks VAs typically perform.
5. Podcast production services are expected to see a decline due to advancements in AI and simplified processes with tools like Descript.
6. Copywriting services may face challenges as clients increasingly use AI for basic copy needs and shift focus to optimization and strategy.
7. The importance of including strategy and optimization within your services to maintain value and demand in the future market.
8. Adding services like video content creation and strategy, funnel strategy and optimization, or social media advertising as add-ons can enhance a freelancer's or service provider's offerings.

Find the full show notes at:  https://brandimowles.com/241

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CLICK HERE TO LEARN HOW TO STRATEGICALLY USE VIDEO TO LAND MORE CLIENTS AND SCALE YOUR BUSINESS

Additional Resources:

Are you ready to add social media advertising to your list of services you can offer? Get my free training HERE to see how you can step into the role of social media advertising and hit your goals for 2025!

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

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In the whirlwind excitement of New Year's Eve, it's common to jot down ambitious goals, fueled by the promise of a fresh start. Yet, by February, many find themselves discouraged, feeling like the clock is already ticking against them. This week, we dive into this all-too-familiar pattern and discuss the importance of focusing on realistic goal-setting that keeps you motivated throughout the year. Here's how you can make 2025 your most fulfilling year yet by tweaking the way you think about goals.

Topics Covered In This Episode:

1. Maintaining excitement about goals throughout the year is crucial to keep making progress and not get disheartened when off-target.
2. Treating your goals with the same commitment you would have for helping a child succeed in school can prevent early abandonment.
3. Big yearly goals should act as a "north star" for decision-making, but the primary focus should be on smaller, actionable 90-day goals.
4. Business growth is not linear; it often involves peaks and troughs, just like academic progress isn't always consistent.
5. Rather than focusing on monthly revenue targets, focus on actionable tasks like discovery calls or outreach activities.
6. Understanding your key metrics and conversion rates will help set realistic monthly targets and increase the predictability of income.
7. Monitoring progress with quarterly reviews can help identify gaps and prompt creative problem-solving.
8. Enlisting help from coaches or utilizing different strategies can help achieve educational and professional goals more effectively, like the Strategist Society.

Find the full show notes at:  https://brandimowles.com/240

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CLICK HERE TO LEARN ABOUT RAISING YOUR PRICES FOR MASSIVE GROWTH

Additional Resources:

Are you looking for 1:1 support to hit your 2025 goals? CLICK HERE to apply for the Strategist Society, where we can create a custom 90-day plan for your business growth.

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With Thanksgiving right around the corner, we enter the typical time to be thankful, sharing food and cherished moments with loved ones. However, a powerful tool for business success remains often overlooked—gratitude. This week, let’s explore the depths of gratitude, not just as a seasonal ritual, but as a foundational business strategy and lifestyle choice. Below, we dive into how to integrate gratitude into our daily practices, and the significant ripple effects it can create both in business and personal life.

Topics Covered In This Episode:

1. Practicing gratitude can be a powerful business strategy that can improve effectiveness, client relationships, and decision-making.
2. A 5-minute daily gratitude practice can significantly enhance health and overall well-being, making it more impactful than other daily routines like exercise or marketing efforts.
3. How tools like a celebration journal to note business wins and things you’re grateful for, can highlight the importance of acknowledging small achievements.
4. Gratitude can decrease stress and improve mental health, leading to better sleep, reduced depression, and improved cardiovascular health.
5. Expressing gratitude can enhance your personal and business life by fostering happiness and improving relationships.
6. Implementing gratitude within business can involve simple actions like sending thank you cards to clients and friends to promote positivity.
7. Despite challenges, maintaining a gratitude mindset is crucial for handling business challenges and can also help with personal growth and resilience.
8. The importance of demonstrating gratitude for the opportunities and choices created by my freelancing journey and business choices.

Find the full show notes at:  https://brandimowles.com/239

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CLICK HERE TO LEARN HOW TO CREATE THE LIFE YOU WANT - THE STORY BEHIND OUR BIG MOVE AND NEW BEGINNINGS

Additional Resources:

Grab my FREE webinar to learn how to have a 100K year with only 5 clients per month, regardless of ad management experience by mastering the 3 elements for a successful freelance meta ad management business  - CLICK HERE

The Five Minute Journal: Original Daily Gratitude Journal (not affiliated) - CLICK HERE

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