Serve Scale Soar®

Freelancers and digital strategists are always looking for smarter ways to serve clients, raise their rates, and avoid burnout from endless “done-for-you” work. If you’ve ever imagined charging $5,000 (or more) for just one day of high-impact strategy, this episode could be your guide.

This week, I’m sharing how I transformed my freelance business by creating profitable VIP Days that highlight my strategic thinking—no more endless to-do lists. Just four focused hours working closely with clients and earning serious income. I’ll walk you through my “Four P” framework so you can start offering premium VIP Days of your own.

Topics Covered In This Episode:

1. The Four P Framework: The structuring of a successful VIP day revolves around four key Ps—Promise, Prep, Provide, and Propel.
2. Define a Clear Promise: The success of a VIP day starts with a clear, outcome-specific promise that the client will get by the end (e.g., a paid marketing plan ready for their next launch).
3. Thorough Preparation Is Critical: Ensure you and your client are both prepped before the VIP day. This includes onboarding questionnaires and clear expectations in your contract.
4. Set Strong Client Expectations: Clearly outline what the day will entail and what’s needed from the client. Doing this can prevent both disappointment and scope creep.
5. Client Interaction Is Key: Unlike some “behind the scenes” VIP days, strategist VIP days are highly interactive and collaborative with the client present the whole time.
6. Propel Clients to Their Next Step: At the end of the VIP day, provide a clear plan and next steps, which often leads to additional consulting or implementation work (more revenue for you).
7. Leverage VIP Days as an Upsell or Lead-In: Many clients will want to hire you for ongoing or done-for-you services after experiencing the value of your VIP day—making this not just a stand-alone offer but a business growth strategy.

Find the full show notes at:  https://brandimowles.com/254

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CLICK HERE TO LEARN ABOUT  VIP DAYS VS. INTENSIVES: HOW TO KNOW WHICH ONE IS RIGHT FOR YOU

Additional Resources:

Ready to start offering high-converting VIP Days in your business? Apply now HERE to join our exclusive mentorship and get access to the live workshop, templates, and tools to start selling and delivering your VIP Day with confidence!

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Running a business isn’t always smooth sailing—setbacks happen, and they can hit hard. Yet the stories we’re often told—about the “hockey stick” growth, seamless comebacks, and bounce backs that look easy—are lies that society tells us. This week, I’m laying bare the realities behind my two-year journey from major business and life changes to a place of greater alignment and purpose.

Whether you’re facing a dip in business, struggling with life transitions, or just wondering if it’s possible to truly “have it all,” my experience offers not only support for others going through similar things but also a blueprint for rebuilding on your own terms.

Topics Covered In This Episode:

1. Setbacks are not the end: I share about experiencing a 50% revenue drop after having my second child, and how this did not signal failure but a chance to bounce back and realign my business and life.
2. Structure your business around your life, not the other way around: I emphasize building a business that supports the kind of life you want to live, including time for family, personal health, and joy.
3. Hard choices lead to better alignment: Making tough decisions, like shutting down my original membership program despite its community and revenue, allowed me to align my business with my values and reduce burnout.
4. Invest in yourself, even when it’s scary. Remember to embrace financial challenges and view them as growth opportunities.
5. Support and community matter a lot: Being surrounded by people who are doing big things inspires and helps you get through challenging times.
6. Small, boring actions beat flashy moves: There is no overnight success. The unsexy, repetitive actions create sustainable results.
7. You can have both a thriving business and a fulfilling family life: My journey is proof that with clarity, boundaries, and aligned business models, you can be both an engaged parent and a successful entrepreneur.

Find the full show notes at:  https://brandimowles.com/253

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CLICK HERE TO LEARN HOW YOU CAN ENJOY SUMMER WITHOUT SACRIFICING YOUR BUSINESS GOALS WITH NICOLE CULVER

Additional Resources:

🎉 Are you ready to hit 100K with just 5 clients a month? Register for my free training that breaks down the 3 key elements of building a profitable freelance Meta Ad Management business — no experience needed. You’ll walk away with real strategies to attract high-paying clients, price your services with confidence, and build a business that gives you more freedom and income.
👉 Grab your seat now - CLICK HERE

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Running a business today can feel like you’re trying to keep up with a hundred things at once—files are everywhere, your internet browser is packed with tabs, and your to-do list keeps growing. It’s easy to feel overwhelmed and disorganized. That’s where Shawn Lemon comes in. He’s the founder of The Digital Organizer, and he’s here to share his simple system—the four pillars of organization—to help you clean up the chaos and run your business more smoothly.

Topics Covered In This Episode:

1. The importance of communication, asset management, project/task management, and password organization and why they are essential components of business and life organization.
2. Project vs. Task Management: Many people confuse projects with tasks. A project encompasses multiple tasks that need to be broken down to avoid overwhelm and to ensure completion.
3. The importance of focusing on one key task per day (or up to three) to avoid distraction and ensure progress, especially important for those with ADHD.
4. Keep email for communication, tasks in a project manager, and files in their designated storage system to prevent chaos.
5. Use simple but effective systems to manage both life and business tasks. Consistency and routine can significantly help in staying organized.
6. Using overly robust systems (like ClickUp) can lead to procrastination due to their complexity. Choose simpler tools like Asana to stay focused.

Find the full show notes at:  https://brandimowles.com/252

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CLICK HERE TO LEARN THE BEST TOOLS FOR SIMPLIFYING YOUR BUSINESS

Additional Resources:

Shawn is the founder of The Digital Organizer and has spent the last 17 years helping individuals and businesses get better at using their technology. A teacher at heart, Shawn believes the biggest reason people struggle with their tech is because of a lack of understanding of the tools, which isn't surprising because they're constantly changing as technology advances. When not helping businesses operate more efficiently, Shawn loves making pottery, riding motorcycles, and spending time with his wife, Madeline and their 2 year old son, Nico.

Where to find Shawn:

Shawn’s Website: HERE

Facebook: HERE

Instagram: HERE

LinkedIn: HERE

YouTube: HERE

Grab Shawn’s Freebie - HERE

🎉 Are you ready to hit 100K with just 5 clients a month? Register for my free training that breaks down the 3 key elements of building a profitable freelance Meta Ad Management business — no experience needed. You’ll walk away with real strategies to attract high-paying clients, price your services with confidence, and build a business that gives you more freedom and income.
👉 Grab your seat now - CLICK HERE

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

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Good communication is the key to any successful business. But let’s be honest—it can feel really hard to figure out what to say to attract the right clients. This week, I’m sharing how to create a clear message that connects with the kind of clients you really want to work with. I call them “champagne clients”—they’re the ones who truly value what you offer and help your business grow, without needing you to post nonstop, cut your prices, or completely change your brand.

Topics Covered In This Episode:

1. Be clear in your messaging, so people understand what you do and how valuable it is to work with you. If your message isn't clear, you're unlikely to attract the right clients.
2. Understand your audience - knowing the specific details about who you help allows you to craft a message that truly resonates with the right people.
3. Instead of focusing on tasks, your messaging should communicate the transformation you provide. Clients are more interested in outcomes than processes.
4. Developing and naming a unique method or approach will enhance how you communicate your value and can set you apart in the market.
5. Once your message is clear, it should be consistently communicated across all platforms and interactions, becoming a guiding principle for content creation and client engagement.
6. Avoid being vague, listing tactics instead of transformations, trying to appeal to everyone, and underselling your strategic abilities.
7. Use my three-part formula for compelling messaging: identify who you help, what you help them achieve, and how you do it.
8. Mastering your messaging can serve as an advanced strategy to attract higher-level clients without significantly restructuring your entire business.

Find the full show notes at:  https://brandimowles.com/251

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CLICK HERE TO LEARN THE ONE THING YOUR DISCOVERY CALLS ARE MISSING (THAT'S COSTING YOU CLIENTS)

Additional Resources:

🎉 Ready to hit 100K with just 5 clients a month? Join me on April 23 at 12pm ET / 9am PT for a free live training that breaks down the 3 key elements of building a profitable freelance Meta Ad Management business — no experience needed. You’ll walk away with real strategies to attract high-paying clients, price your services with confidence, and build a business that gives you more freedom and income.
👉 Grab your seat now - CLICK HERE

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

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When it comes to sales, conversion rates, and how long it takes to turn prospects into paying clients, it can make a big difference in your business. Many freelancers and business owners struggle with potential clients getting stuck in indecision. If that sounds familiar, you’re not alone! This week, I’m sharing a simple yet powerful strategy that completely changed my sales calls and boosted my client conversion rate. I truly believe this small tweak to your discovery calls can make a big impact for you too!

Topics Covered In This Episode:

1. If a client needs time to think after a discovery call, schedule a follow-up call within the next two days to maintain momentum
2. The follow-up call strategy can drastically improve your close rate and reduce the time between initial contact and signing the contract.
3. This method weeds out those who aren't immediately serious about your service, allowing you to focus on potential clients who have more urgency and also positions you as an expert with a professional process, showcasing confidence in your service offerings.
4. Keeping a structured approach reduces the feeling of being salesy, as it's more about assisting in the decision-making process. Don’t forget to reiterate the client's goals to remind them of the reasons they wanted to work with you.
5. By organizing follow-up calls rather than relying on emails, you're likely to get a quicker response, as emails tend to be neglected. It can help cut down instances of ghosting and give you more confidence during sales calls!
6. The final step of getting a contract signed and an invoice paid during the follow-up call ensures there’s no lingering wait, which helps secure the client's commitment.

Find the full show notes at:  https://brandimowles.com/250

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CLICK HERE TO HOW TO HAVE A 15 MINUTE DISCOVERY CALL THAT CONVERTS LIKE CRAZY

Additional Resources:

Are you ready to dig deeper into ways to optimize your sales calls and land higher-paying clients? CLICK HERE to apply to The Strategist Society today to see if you are the right fit and get one-on-one support, community access, and learn to scale your business.

Ready to land more clients in less time? Unlock my FREE 10 STEPS TO A SUCCESSFUL DISCOVERY CALL GUIDE that can help you land more clients on discovery calls in less time >> DOWNLOAD IT HERE

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

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The world of online courses is bigger than ever, and it’s easy to feel overwhelmed when trying to pick the right one. Many people have spent tons of money on courses that didn’t live up to the hype, making them extra careful about what they buy next. Today, we’ll go over how to find the best programs for you so you can feel confident about where you’re spending your time and money and ensure they align with your specific goals.

Topics Covered In This Episode:

1. Set Proper Expectations: Define what you expect from a course, and consider if your goals align with what the course offers at your current business stage.
2. Use a 5-Point Checklist: This helps you assess whether a course is right for you, based on factors like free content, low-ticket products, testimonials, creator experience, and available support.
3. Valuable Free Content as an Indicator: The quality of free content can reflect the quality of paid content. Look for creators offering substantial value rather than just fluff.
4. Importance of Low-Ticket Products: Testing a creator's style through low-cost products gives insight into their teaching effectiveness.
5. Assessing Testimonials and Success Stories: Check for recent and varied success stories that align with the outcomes you're seeking.
6. Evaluate the Creator's Experience and Testimonials: Learn from individuals actively practicing what they teach and who are immersed in current industry practices. Determine what type of support the course offers and whether it suits your personal learning needs.
7. Learning from Disappointing Investments: If you've made a poor investment, don't be too hard on yourself. Try to salvage valuable takeaways and use them as learning experiences for future investments.

Find the full show notes at:  https://brandimowles.com/249

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CLICK HERE TO LEARN 5 THINGS I DIDN'T DO AS A FREELANCER TO HIT $250K PER YEAR

Additional Resources:

Are you ready to have a 100K Year with only 5 clients per month?! Check out my brand new on-demand training >> CLICK HERE TO WATCH NOW 

Are you looking to find, pitch, and land high-paying clients? CLICK HERE for Booked & Banked, my step-by-step process to stand out in your marketing and find your next consistent client for only $37!

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

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As a service-based business owner, setting the right price for your expertise might seem like an impossible task. While many freelancers might undervalue their services, it's important to periodically assess and adjust pricing to align with your growing expertise and business goals. Let’s explore how you can strategically raise your rates with existing clients without losing them, ensuring that your business not only survives but thrives.

Topics Covered In This Episode:

1. Raising rates can align your pricing with the value and results you deliver to your clients, particularly in ad management where value is easily quantifiable.
2. Evaluating your existing client contracts is crucial before raising rates, focusing on how long they have been with you and the results they’ve achieved.
3. Approaching price increases should involve a structured communication plan, possibly including a good, better, best pricing approach.
4. Price increases should be viewed as a benefit to both the freelancer and the client, allowing for more focused service with fewer clients.
5. Price anchoring is an effective strategy in communicating new rates, helping clients perceive the value difference.
6. Facing pushback from clients requires standing firm on your value and being prepared with alternative options or downsells.
7. Raising rates can prevent burnout for freelancers, aligning your client workload with your financial and business goals.
8. Incremental rate increases or new contracts with existing clients are ways to achieve better financial stability without completely disrupting your current client relationships.

Find the full show notes at:  https://brandimowles.com/248

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CLICK HERE TO LEARN HOW TO PRICE YOUR AD MANAGEMENT SERVICES

Additional Resources:

Are you ready to step into your Strategist Era?! Apply to our Strategist Society HERE, where you can have more personalized plans, one-on-one support in raising your rate with your current clients, and a close community of other business owners.

DM me on Instagram @brandimowles and tell me how raising your rates is going OR tell me what’s holding you back!

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

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As an online business owner, keeping up with the latest changes and updates is essential to staying ahead. For certified ad managers and those working toward certification, maintaining sharp skills and up-to-date knowledge is crucial. Recently, the ad management landscape has evolved, particularly within Meta. In this post, we’ll break down the latest updates—focusing on core setup and blocked events—and offer actionable insights for ad managers working with clients in health, religion, and finance.

Topics Covered In This Episode:

1. Meta's ad management has rapidly evolved in the past two months, specifically affecting health, religion, and finance accounts.
2. Core setup issues occur at a domain level, impacting URL tracking and potentially blocking domain data from being sent.
3. If your domain or client's domain is affected, core setups may restrict tracking parameters beyond standard URLs.
4. New rules have made standard events blocked, hindering the tracking of conversions like leads and purchases, but custom events may serve as a workaround.
5. Ad managers should observe new policies' developments, stay informed, and adjust their strategies accordingly.
6. It's essential not to overreact to changes, as past experience with iOS 14 taught that workarounds always emerge.

Find the full show notes at:  https://brandimowles.com/247

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CLICK HERE TO LEARN HOW TO PLAN FORF THE EXPECTED IN YOUR BUSINESS AND LIFE (PART 1)

Additional Resources:

Are you looking to find, pitch, and land high-paying clients? CLICK HERE for Booked & Banked, my step-by-step process to stand out in your marketing and find your next consistent client.

Episode 210: Ad Manager to Growth Consultant: Mapping Your Meta Ad Career Path

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In a world where digital interactions and social media are here to stay, social selling has come out as a key strategy for building lasting client relationships. Instagram, previously known solely as a visual platform, has now transformed into a focal point for meaningful business connections. The skill of starting conversations in direct messages (DMs) can result in booked calls and business growth. Let's dive into the steps to mastering social selling on Instagram.

Topics Covered In This Episode:

1. How to use DMs to build relationships and schedule more discovery calls without being spammy.
2. The importance of a pre DM strategy, including identifying the type of clients you want to work with and ensuring they are present on Instagram.
3. Why you should create a list of 100 potential clients to engage with, and make sure you are using hashtags and keywords to identify these accounts.
4. Optimize your Instagram profile, including bio and content, to address the pain points and desires of your target audience.
5. Interact with your identified potential clients’ content genuinely before initiating a DM conversation and then use questions over statements in DMs to foster genuine conversation and not come off as spammy.
6. Why posting consistently on Instagram can transform passive marketing to active relationship building.
7. Follow-up is so important in turning initial conversations into scheduled calls, and why manual scheduling over using schedulers.

Find the full show notes at:  https://brandimowles.com/246

Loved This Episode? Check Out More Here. ⬇️

CLICK HERE TO LEARN HOW TO FIND HIGH-PAYING CLIENTS IN YOUR OWN BACKYARD

Additional Resources:

Are you looking to find, pitch, and land high-paying clients? CLICK HERE for Booked & Banked, my step-by-step process to stand out in your marketing and find your next consistent client.

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany