Serve Scale Soar®

In today's busy world, freelance ad management has emerged as a successful and powerful career path. While others can excel in this field, moms, in particular, possess a unique set of qualities that make them exceptional ad managers. Today, we are breaking down the reasons why moms are perfectly positioned to thrive in this niche. Specifically, we'll explore these qualities and why moms make great freelance ad managers.

Topics Covered In This Episode:

1. Moms are multitasking masters, natural problem solvers, and excellent communicators - all important skills for the role of ad manager
2. Moms are detail-oriented when it matters, which is important for managing and optimizing ad data.
3. Adaptability and resilience are traits that help moms navigate changing ad platform strategies.
4. Moms are empathetic and client-focused, which helps with strengthening relationships and building trust with clients.
5. Budget and resource management skills are essential for maximizing ad spend and stretching resources effectively.
6. Moms excel in both managing time effectively and creating goals, making them capable of running ad campaigns efficiently.
7. How the desire for freedom and flexibility aligns with the potential career benefits of working as a freelance ad manager and creates a strong work and family life balance.

Find the full show notes at:  https://brandimowles.com/243

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CLICK HERE TO TAKE A LOOK BEHIND THE SCENES AT WHAT AD MANAGERS REALLY DO

Additional Resources:

Ready to learn the step-by-step process on how to start your business including how to land your first client?! REGISTER HERE for my free training so you can find a way to work from home.

Episode with Taylor Infantino: HERE

Episode with Jamie Sampany-Kessie: HERE

Episode with Lindsay Wood: HERE 

Episode with Rachel Greeno: HERE

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In the rapidly changing world of artificial intelligence (AI), freelancing and ad managers are heading in the direction of change. This week, we are discussing the many elements of AI, and how to understand the balance between embracing technological advancements and preserving the human elements in creative work. Let’s dive into how freelancers can effectively incorporate AI into their workflows to better their business.

Topics Covered In This Episode:

1. AI should be used to enhance, not replace, human work, particularly in creative and strategic roles where human intuition and expertise are invaluable.
2. Verification and cross-checking of AI-generated information are crucial to maintaining accuracy and reliability, just as one would do with news or social media content.
3. Freelancers and ad managers should embrace AI for productivity and growth, enhancing their skills and adopting roles such as strategists to remain competitive.
4. The ethical use of AI in content creation and ownership is essential, with an emphasis on maintaining transparency and avoiding overreliance on AI for generating original content.
5. While automation may replace certain jobs, upskilling and mastering communication can secure roles requiring human input and creativity.
6. AI is useful in audience mining and identifying sales patterns, assisting marketers in refining target audiences and adapting strategies effectively.
7. Despite AI's potential to enhance workflows, maintaining a human touch and ensuring originality remain fundamental to attracting and retaining audiences and clients.

Find the full show notes at:  https://brandimowles.com/242

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CLICK HERE TO LEARN ABOUT THE 3 SERVICES THAT WILL PAY BIG IN 2025

Additional Resources:

Are you ready to ditch the 9-5 and create a business where you can work from home offering a premium signature service that AI can’t replace?? CLICK HERE to learn how.

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This year freelancers and service providers will see changes in their businesses. Some services will see huge growth and become great ways to earn more money, while others may slow down because of new technology and changing market needs. Today, we’ll look at which services are expected to be the most profitable and which might see a drop, so you can plan and prepare for what’s ahead. 

Topics Covered In This Episode:

1. Video content creation and strategy is most likely going to be in high demand due to the popularity of short-form video across platforms like Reels and YouTube Shorts.
2. Funnel strategy and optimization is very important because it's an area where AI cannot fully replace human insight and creativity.
3. Social media advertising, particularly on platforms like Facebook, Instagram, YouTube, and TikTok, is expected to be one of the highest-paying services as organic growth becomes more challenging.
4. General virtual assistant (VA) services are projected to decline, as AI tools and global hiring for lower rates replace repetitive tasks VAs typically perform.
5. Podcast production services are expected to see a decline due to advancements in AI and simplified processes with tools like Descript.
6. Copywriting services may face challenges as clients increasingly use AI for basic copy needs and shift focus to optimization and strategy.
7. The importance of including strategy and optimization within your services to maintain value and demand in the future market.
8. Adding services like video content creation and strategy, funnel strategy and optimization, or social media advertising as add-ons can enhance a freelancer's or service provider's offerings.

Find the full show notes at:  https://brandimowles.com/241

Loved This Episode? Check Out More Here. ⬇️

CLICK HERE TO LEARN HOW TO STRATEGICALLY USE VIDEO TO LAND MORE CLIENTS AND SCALE YOUR BUSINESS

Additional Resources:

Are you ready to add social media advertising to your list of services you can offer? Get my free training HERE to see how you can step into the role of social media advertising and hit your goals for 2025!

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

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In the whirlwind excitement of New Year's Eve, it's common to jot down ambitious goals, fueled by the promise of a fresh start. Yet, by February, many find themselves discouraged, feeling like the clock is already ticking against them. This week, we dive into this all-too-familiar pattern and discuss the importance of focusing on realistic goal-setting that keeps you motivated throughout the year. Here's how you can make 2025 your most fulfilling year yet by tweaking the way you think about goals.

Topics Covered In This Episode:

1. Maintaining excitement about goals throughout the year is crucial to keep making progress and not get disheartened when off-target.
2. Treating your goals with the same commitment you would have for helping a child succeed in school can prevent early abandonment.
3. Big yearly goals should act as a "north star" for decision-making, but the primary focus should be on smaller, actionable 90-day goals.
4. Business growth is not linear; it often involves peaks and troughs, just like academic progress isn't always consistent.
5. Rather than focusing on monthly revenue targets, focus on actionable tasks like discovery calls or outreach activities.
6. Understanding your key metrics and conversion rates will help set realistic monthly targets and increase the predictability of income.
7. Monitoring progress with quarterly reviews can help identify gaps and prompt creative problem-solving.
8. Enlisting help from coaches or utilizing different strategies can help achieve educational and professional goals more effectively, like the Strategist Society.

Find the full show notes at:  https://brandimowles.com/240

Loved This Episode? Check Out More Here. ⬇️

CLICK HERE TO LEARN ABOUT RAISING YOUR PRICES FOR MASSIVE GROWTH

Additional Resources:

Are you looking for 1:1 support to hit your 2025 goals? CLICK HERE to apply for the Strategist Society, where we can create a custom 90-day plan for your business growth.

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

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With Thanksgiving right around the corner, we enter the typical time to be thankful, sharing food and cherished moments with loved ones. However, a powerful tool for business success remains often overlooked—gratitude. This week, let’s explore the depths of gratitude, not just as a seasonal ritual, but as a foundational business strategy and lifestyle choice. Below, we dive into how to integrate gratitude into our daily practices, and the significant ripple effects it can create both in business and personal life.

Topics Covered In This Episode:

1. Practicing gratitude can be a powerful business strategy that can improve effectiveness, client relationships, and decision-making.
2. A 5-minute daily gratitude practice can significantly enhance health and overall well-being, making it more impactful than other daily routines like exercise or marketing efforts.
3. How tools like a celebration journal to note business wins and things you’re grateful for, can highlight the importance of acknowledging small achievements.
4. Gratitude can decrease stress and improve mental health, leading to better sleep, reduced depression, and improved cardiovascular health.
5. Expressing gratitude can enhance your personal and business life by fostering happiness and improving relationships.
6. Implementing gratitude within business can involve simple actions like sending thank you cards to clients and friends to promote positivity.
7. Despite challenges, maintaining a gratitude mindset is crucial for handling business challenges and can also help with personal growth and resilience.
8. The importance of demonstrating gratitude for the opportunities and choices created by my freelancing journey and business choices.

Find the full show notes at:  https://brandimowles.com/239

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CLICK HERE TO LEARN HOW TO CREATE THE LIFE YOU WANT - THE STORY BEHIND OUR BIG MOVE AND NEW BEGINNINGS

Additional Resources:

Grab my FREE webinar to learn how to have a 100K year with only 5 clients per month, regardless of ad management experience by mastering the 3 elements for a successful freelance meta ad management business  - CLICK HERE

The Five Minute Journal: Original Daily Gratitude Journal (not affiliated) - CLICK HERE

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This week, we sat down with Taylor Infantino, a driven entrepreneur who successfully transitioned from a director-level corporate role to managing her own business, all while balancing the responsibilities of a full-time job and raising three children. Based just outside Toronto in Guelph, Canada, Taylor’s journey is a reflection of her dedication and strategic thinking, making $4,500 within just 60 days of launching her side hustle.

Taylor has a background in ad strategy and management, and took a leap in a new journey by enrolling in Conversions for Clients, our step-by-step program that not only shows you exactly how to create high-converting Facebook and Instagram ads but also how to create a wow-worthy experience for clients. She found value in the program due to its detailed resources, including bonuses, templates, and ongoing updates that help ad managers at all points of their journey.

Topics Covered In This Episode:

1. Why starting with client acquisition using direct outreach and networking, particularly through Facebook groups, is important as an initial focus for scaling a business.
2. The importance of overcoming personal self-doubt and how persistence is a key element for success.
3. How to use effective and simple marketing, like Facebook groups, where freelancers see success consistently when used strategically.
4. Managing a full-time job, parenting, and starting a business is feasible with structured daily activities and effective time management.
5. The significance of community support and having a focused strategy is reinforced as central to Taylor's success.
6. Embracing failure as a necessary step towards growth is a critical mindset shift that supports long-term goals.
7. Dedicating regular time each day to marketing activities ensures a steady client pipeline and supports sustainable business growth.
8. Being dedicated to continuing to learn and proactively joining programs to strengthen your business.

Find the full show notes at:  https://brandimowles.com/238

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CLICK HERE TO LEARN HOW MAGGIE, A BRAND STRATEGIST, WENT FROM $3,000 TO $7,300 A MONTH IN LESS THAN 30 DAYS BY ELIMINATING THE NOISE

From Laid Off to 5-Figure Months as an OBM with Corinne Blagg -  LISTEN HERE

Turning Messy Action into Success: How Jamie Launched a Thriving Ad Management Business - LISTEN HERE

Additional Resources:

Need help landing your first or next client? CLICK HERE for my step-by-step process to stand out in your marketing and find your next high-paying client for only $37.

Are you looking to make more while working less? Register for my free webinar to learn how to have a 100K year with only 5 clients per month, regardless of ad management experience.  - CLICK HERE

Conversions for Clients -  CLICK HERE

Follow Taylor on Instagram - CLICK HERE

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Navigating the balance of managing a full-time job while building a successful freelancing business can seem like an impossible task. If that resonates with you, it’s important to remember that managing your time strategically is key. Today, we’ll explore eight tips to streamline your journey toward a thriving side hustle or full-time business, all while keeping your priorities aligned and achieving a balanced lifestyle.

Topics Covered In This Episode:

1. Set clear, realistic expectations for your goals, taking into account your available time and energy.
2. Prioritize active marketing to consistently attract new clients to sustain and grow your business.
3. Strengthen time management skills through batching tasks to minimize context switching and increase productivity and incorporate visual timers to be efficient.
4. Automate your onboarding process to save time and streamline client management.
5. Implement a project management system to keep track of tasks and responsibilities efficiently.
6. Prioritize self-care to maintain energy and productivity over the long term.
7. Conduct regular time audits to identify where time is being spent and find opportunities for improvement.
8. Focus on offering premium-priced services to make the most of the time you have and reduce the number of clients needed to meet financial goals. One option is ad management!

Find the full show notes at:  https://brandimowles.com/237

Loved This Episode? Check Out More Here. ⬇️

CLICK HERE TO LEARN ABOUT PASSIVE VS. ACTIVE MARKETING: HOW & WHERE TO MARKET YOUR SERVICES TO LAND A NEW CLIENT IN 30 DAYS

Additional Resources:

Are you looking to make more while working less? Register for my free webinar HERE to learn how to have a 100K year with only 5 clients per month, regardless of ad management experience.

A Look Inside My Calendar: A Behind-the-Scenes Look at My Weekly Workflow - CLICK HERE 

The Project Management Pivot: Why We Moved Away From ClickUp - CLICK HERE

HoneyBook in a Hurry - CLICK HERE

Wow Factor Onboarding Workshop - CLICK HERE

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Are you feeling like you're stuck on a marketing treadmill, exerting effort but seemingly going nowhere? Whether you're a seasoned freelancer or just getting started in the freelance world, understanding the mistakes in your marketing strategy is crucial to landing more clients. This week, we are unpacking the most common mistakes freelancers often make, and providing actionable steps to help you land more clients with ease.

Topics Covered In This Episode:

1. Acknowledge and identify the marketing mistakes preventing you from landing clients and generating cash.
2. Ensure you're marketing on the right platform where your ideal clients are active, rather than where you personally prefer to hang out.
3. Keep track of your outreach numbers as they help take the emotion out of business and show you if your marketing efforts are sufficient.
4. Active vs. Passive Marketing: Focus 80% of your marketing efforts on active marketing – direct outreach and engagement, rather than passive marketing like posting content and waiting for responses.
5. Find ways to stand out in the crowded market by being proactive and adding value, such as using video introductions in response to job opportunities.
6. Use strategies like risk reversal to make yourself more appealing and to differentiate in a saturated market.
7. Continue to fix identified mistakes to improve your marketing effectiveness, which will help you serve your clients better and ultimately allow business to thrive.

Find the full show notes at:  https://brandimowles.com/236

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CLICK HERE TO LEARN MORE ABOUT THE POWER OF NICHING DOWN: FROM GENERALIST TO SPECIALIST

Additional Resources:

Are you looking to find, pitch, and land high-paying clients? CLICK HERE for my step-by-step process to stand out in your marketing and find your next consistent client.

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

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Running a thriving $1,000,000-a-year business in less than 20 hours a week might seem like an impossible challenge. Throw in homeschooling two children and you have a modern conundrum most would shy away from. Yet, I find myself juggling these diverse roles daily. This week, we are discussing the strategies I use in my business to maintain an effective and intentional schedule that prioritizes time over money.  

Topics Covered In This Episode:

1. The value of time over money and the importance of being intentional with how time is spent.
2. My current schedule accommodates my roles as a homeschooling mom and business owner, highlighting the need for schedule adaptability as life changes.
3. Mastering your calendar can lead to more freedom, flexibility, and less stress, and requires learning to say "no" to unnecessary commitments.
4. Why I don’t use time blocking in my schedule, but I encourage batching days and finding a "magic time" for peak productivity, which for me is between 9:30 AM and 12 PM.
5. The importance of being clear on goals and priorities helps manage schedule commitments effectively.
6. Establishing systems, like creating social media content, can streamline processes and free up time.
7. Join support through our programs, such as "Conversions for Clients" and "Strategist Society," to help optimize your schedule and gain more time for personal time.

Find the full show notes at:  https://brandimowles.com/235

Loved This Episode? Check Out More Here. ⬇️

CLICK HERE TO LEARN MORE ABOUT MANAGING TIME: CONTEXT SWITCHING AND PRODUCTIVITY

CLICK HERE FOR A BEHIND THE SCENES OF MY WORK WEEK: FINDING THE RIGHT SCHEDULE FOR YOU

CLICK HERE TO LEARN HOW TO CREATE 52 WEEKS OF CONTENT IN LESS THAN 90 MINUTES

Additional Resources:

Have you ever considered running Facebook and Instagram ads as a service? Or do you already, but want to land more high-quality clients? If the answer is, "Yes, that’s me," then make sure you register for my free LIVE bootcamp that is happening now >> CLICK HERE!

Looking for direct support on optimizing your schedule and other helpful strategies to implement in your ad management business? CLICK HERE to join other entrepreneurs and learn more about Conversions for Clients.

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

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Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany