Serve Scale Soar®

What happens when your clients are no longer aligned with the business you’ve built, but you feel too guilty to let them go?

This episode of the Serve Scale Soar® podcast is your guide to navigating that uncomfortable, emotional space of outgrowing your clients (even the ones who were with you from day one). Whether you’re charging more, offering different services, or simply evolving as a business owner, there comes a point when holding onto the wrong clients is hurting you and them.

Today, I’ll walk you through how to know when it’s time to let go, how to do it with integrity, and why it’s one of the smartest leadership moves you can make.

Topics Covered In This Episode:

1. Outgrowing clients is normal and it’s a sign of growth, not failure.
2. Holding onto misaligned clients out of guilt hurts both you and them.
3. Letting go with integrity is possible when you follow a clear process.
4. Audit your client roster regularly to identify who energizes you (and who doesn’t).
5. You don’t need to over-apologize or justify your decision to evolve.
6. Every time you let go of the wrong client, you make room for something better.
7. Leadership means honoring your growth and making bold, aligned decisions.

Find the full show notes at:  https://brandimowles.com/261

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Additional Resources:

Ready to go from $0–$5K+ months without guessing? Apply now for one-on-one mentorship and a community of women doing $10K–$30K months: Apply to The Strategist Society »

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

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In this episode, I break down the real reasons freelancers and service providers procrastinate and how to finally get back into action mode without shame, burnout, or hustle.

Whether you're avoiding proposals, pushing off content creation, or just staring at your to-do list wondering where to start, this episode will help you identify what’s actually holding you back, and give you a four-step plan to break the cycle today.

Topics Covered In This Episode:

1. Use What’s Already Working: Start with your client’s organic posts—they’re mini case studies hiding in plain sight.
2. Don’t Stay in Your Niche: Creative breakthroughs often come from unrelated industries. Go look.
3. Stop From-Scratch Syndrome: Your job isn’t to be original. It’s to be strategic.
4. Build a Swipe System: Your future self will thank you for that Instagram Saved folder.
5. Analyze, Don’t Copy: Find what works and adapt the structure, not the words.

Find the full show notes at:  https://brandimowles.com/260

Loved This Episode? Grab the Free Guide:

👉 Click here to download the Streamlined Ad Manager Guide Inside, you'll get the exact systems Brandi uses to keep client work organized, creative flow high, and procrastination low—so you can finally run your freelance business like a pro.

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CLICK HERE TO LEARN MORE ABOUT STAYING FOCUSED WITH MY PARKING LOT METHOD

Additional Resources:

Ready to go from $0–$5K+ months without guessing? Apply now for one-on-one mentorship and a community of women doing $10K–$30K months: Apply to The Strategist Society »

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

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We’ve all been there, staring at a blinking cursor, out of ideas, and one bad headline away from writing, “Are you a woman over 30 who loves dogs and digital products?” Whether you're burned out from client work or just tired of trying to make “clever” ads happen, this episode is your permission slip to stop reinventing the wheel.

I’m sharing the 3 exact places I go (every time!) to find inspiration for high-converting Meta ads, and spoiler: you already have access to them. If you're stuck in a creative rut, this is how you get out without spending hours on another AI prompt spiral.

Topics Covered In This Episode:

1. Use What’s Already Working: Start with your client’s organic posts—they’re mini case studies hiding in plain sight.
2. Don’t Stay in Your Niche: Creative breakthroughs often come from unrelated industries. Go look.
3. Stop From-Scratch Syndrome: Your job isn’t to be original. It’s to be strategic.
4. Build a Swipe System: Your future self will thank you for that Instagram Saved folder.
5. Analyze, Don’t Copy: Find what works and adapt the structure, not the words.

Find the full show notes at:  https://brandimowles.com/259

FREE RESOURCE: Streamline Your Ad Manager Workflow

Ready to stop winging it with client work and get organized without overwhelm? 👉 Download the Streamlined Ad Manager AI Guide. Brandi shares the exact prompts, templates, and tools she uses to write ads, organize reports, and keep creative ideas flowing.

Loved This Episode? Check Out More Here. ⬇️

CLICK HERE TO LEARN MORE ABOUT AI IN ADVERTISING

Additional Resources:

Ready to go from $0–$5K+ months without guessing? Apply now for one-on-one mentorship and a community of women doing $10K–$30K months: Apply to The Strategist Society »

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

After seven years of building a business from $0 to multiple seven figures, I’ve learned a lot and not just about marketing or funnels. I’ve learned what really sustains growth, what burns you out, and how to build something that actually fits your life.

In this episode, I’m sharing the seven biggest lessons I’ve learned in the last seven years, lessons about mindset, simplicity, evolution, and chasing your version of success (not someone else’s).

Whether you’re just getting started or wondering if you’re still on the right path, this episode will give you clarity, encouragement, and a few reality checks I wish I’d had earlier.

Topics Covered In This Episode:

1. Define your version of success—or you’ll chase someone else’s and still feel empty.
   
   
   
2. Your business should evolve as you evolve. If it no longer fits, adjust it.
   
   
   
3. Simplicity scales. When in doubt, simplify.
   
   
   
4. Consistency—not luck—is what drives long-term success.
   
   
   
5. You don’t need a team of 10. You need aligned support, clear goals, and space to grow

Find the full show notes at:  https://brandimowles.com/258

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CLICK HERE TO LEARN THE 10 LESSONS I LEARNED SCALING TO $1 MILLION

Additional Resources:

Ready to go from $0–$5K+ months without guessing? Apply now for one-on-one mentorship and a community of women doing $10K–$30K months: Apply to The Strategist Society »

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

So Your Client Wants to Pause… Here’s What to Do How to Handle Pause Requests Without Panicking, Protect Your Income, and Keep Clients in Your Corner.

Nothing shakes a freelancer’s confidence like hearing “We need to pause.” In this episode, I walk you through exactly how to respond, no panic, just practical scripts, mindset shifts, and contract strategies. You’ll learn how to stay calm, use your contract to protect boundaries, and reframe pauses as opportunities to reflect, reset, and rise.

Topics Covered In This Episode:

1. Stay Calm & Ask Quality Questions: Avoid worst-case assumptions—gather facts first.
2. Contracts Are Your Shield: Always know if you have a pause clause; if not, add one.
3. Cap Pause Time at 90 Days: Protect your income, pricing, and energy.
4. Payments Continue During Pause: Keeps cash flow predictable and prevents scramble scenarios.
5. Reframe Pauses as Opportunities: Use the downtime to refine, pitch, or simply recharge.

Find the full show notes at:  https://brandimowles.com/257

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CLICK HERE TO LEARN HOW TO USE 3 & 6 MONTH CONTRACTS TO RETAIN MORE CLIENTS & INCREASE YOUR REVENUE

Additional Resources:

Ready to go from $0–$5K+ months without guessing? Apply now for one-on-one mentorship and a community of women doing $10K–$30K months: Apply to The Strategist Society »

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Your first impression isn’t about how many credentials you list; it’s about making people feel seen, heard, and guided. In this episode, I break down the three biggest mistakes freelancers make that push dream clients away before you even get a chance to shine. 

You’ll learn how to grab and keep your prospect’s attention, lead with unshakable confidence, and make everything about them instead of you, so you can turn every first interaction into a “yes.”

Topics Covered In This Episode:

1. Capture Full Attention: Require an intake form before calls and lead discovery conversations with a clear structure and thought-provoking questions.
2. Lead with Unwavering Confidence: Eliminate qualifiers (“I hope,” “I’m new”) and speak as if success is non-negotiable. Practice pitching in front of a mirror until your energy matches your expertise.
3. Make It About Them, Not You: Use “you” language, repeat their exact pain points, and paint a vivid picture of what life looks like after working with you, so they feel seen, heard, and excited.
4. Stories Convert: Share concise client success anecdotes in their voice to build instant trust and social proof.
5. First Impressions Stick: The second they feel heard, seen, and guided, you’re already halfway to “yes.”

Find the full show notes at:  https://brandimowles.com/256

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CLICK HERE TO LEARN HOW TO MASTER YOUR DISCOVERY CALLS

Additional Resources:

 Episode 251 - LEARN HOW TO COMMUNICATE YOUR VALUE TO ATTRACT CHAMPAGNE CLIENTS

Ready to go from $0–$5K+ months without guessing? Apply now for one-on-one mentorship and a community of women doing $10K–$30K months: Apply to The Strategist Society »

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Book-a-call funnels are everywhere, promising to fill your calendar with paying clients. But before you spend another dollar on ads, let’s break down what they really entail, who they work for, and when you’re better off focusing elsewhere. In this episode, I walk you through the hidden fees (both in money and time), how pricing plays a crucial role, and three alternatives to consider if you’re not quite ready for a full-on automated discovery-call machine.

Topics Covered In This Episode:

1. Book-a-Call Funnels Require Deep Pockets & System: Unless you’re charging $3K–$5K+ per month, ad costs will eat your profits. Make sure you can onboard new clients seamlessly.
2. Cold Traffic = More Discovery Calls, More No-Shows, & More Time Spent: If your sales process isn’t “conversion-optimized,” you’ll end up doing more calls that don’t convert.
3. You Need High-Quality Assets & Pre-Selling: Testimonials, case studies, and a strong nurture sequence are non-negotiable. Without those, cold ads turn into a leak where leads slip through.
4. Evaluate Your Capacity Before You Scale: If you can’t handle 5–10 new clients next month without breaking your fulfillment, hold off on the funnel. Overpromising leads to underdelivering.
5. Three Alternatives to Generate High-Paying Clients Right Now: Paid speaking inside established communities, guest podcasting, and leveraging warm list

Find the full show notes at:  https://brandimowles.com/255

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CLICK HERE TO LEARN THE ONE THING YOUR DISCOVERY CALLS ARE MISSING 

Additional Resources:

Episode 236 - LEARN THE 4 MARKETING MISTAKES THAT ARE COSTING YOU CLIENTS AND CASH

Ready to go from $0–$5K+ months without guessing? Apply now for one-on-one mentorship and a community of women doing $10K–$30K months: Apply to The Strategist Society »

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

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Freelancers and digital strategists are always looking for smarter ways to serve clients, raise their rates, and avoid burnout from endless “done-for-you” work. If you’ve ever imagined charging $5,000 (or more) for just one day of high-impact strategy, this episode could be your guide.

This week, I’m sharing how I transformed my freelance business by creating profitable VIP Days that highlight my strategic thinking—no more endless to-do lists. Just four focused hours working closely with clients and earning serious income. I’ll walk you through my “Four P” framework so you can start offering premium VIP Days of your own.

Topics Covered In This Episode:

1. The Four P Framework: The structuring of a successful VIP day revolves around four key Ps—Promise, Prep, Provide, and Propel.
2. Define a Clear Promise: The success of a VIP day starts with a clear, outcome-specific promise that the client will get by the end (e.g., a paid marketing plan ready for their next launch).
3. Thorough Preparation Is Critical: Ensure you and your client are both prepped before the VIP day. This includes onboarding questionnaires and clear expectations in your contract.
4. Set Strong Client Expectations: Clearly outline what the day will entail and what’s needed from the client. Doing this can prevent both disappointment and scope creep.
5. Client Interaction Is Key: Unlike some “behind the scenes” VIP days, strategist VIP days are highly interactive and collaborative with the client present the whole time.
6. Propel Clients to Their Next Step: At the end of the VIP day, provide a clear plan and next steps, which often leads to additional consulting or implementation work (more revenue for you).
7. Leverage VIP Days as an Upsell or Lead-In: Many clients will want to hire you for ongoing or done-for-you services after experiencing the value of your VIP day—making this not just a stand-alone offer but a business growth strategy.

Find the full show notes at:  https://brandimowles.com/254

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CLICK HERE TO LEARN ABOUT  VIP DAYS VS. INTENSIVES: HOW TO KNOW WHICH ONE IS RIGHT FOR YOU

Additional Resources:

Ready to start offering high-converting VIP Days in your business? Apply now HERE to join our exclusive mentorship and get access to the live workshop, templates, and tools to start selling and delivering your VIP Day with confidence!

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

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Running a business isn’t always smooth sailing—setbacks happen, and they can hit hard. Yet the stories we’re often told—about the “hockey stick” growth, seamless comebacks, and bounce backs that look easy—are lies that society tells us. This week, I’m laying bare the realities behind my two-year journey from major business and life changes to a place of greater alignment and purpose.

Whether you’re facing a dip in business, struggling with life transitions, or just wondering if it’s possible to truly “have it all,” my experience offers not only support for others going through similar things but also a blueprint for rebuilding on your own terms.

Topics Covered In This Episode:

1. Setbacks are not the end: I share about experiencing a 50% revenue drop after having my second child, and how this did not signal failure but a chance to bounce back and realign my business and life.
2. Structure your business around your life, not the other way around: I emphasize building a business that supports the kind of life you want to live, including time for family, personal health, and joy.
3. Hard choices lead to better alignment: Making tough decisions, like shutting down my original membership program despite its community and revenue, allowed me to align my business with my values and reduce burnout.
4. Invest in yourself, even when it’s scary. Remember to embrace financial challenges and view them as growth opportunities.
5. Support and community matter a lot: Being surrounded by people who are doing big things inspires and helps you get through challenging times.
6. Small, boring actions beat flashy moves: There is no overnight success. The unsexy, repetitive actions create sustainable results.
7. You can have both a thriving business and a fulfilling family life: My journey is proof that with clarity, boundaries, and aligned business models, you can be both an engaged parent and a successful entrepreneur.

Find the full show notes at:  https://brandimowles.com/253

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CLICK HERE TO LEARN HOW YOU CAN ENJOY SUMMER WITHOUT SACRIFICING YOUR BUSINESS GOALS WITH NICOLE CULVER

Additional Resources:

🎉 Are you ready to hit 100K with just 5 clients a month? Register for my free training that breaks down the 3 key elements of building a profitable freelance Meta Ad Management business — no experience needed. You’ll walk away with real strategies to attract high-paying clients, price your services with confidence, and build a business that gives you more freedom and income.
👉 Grab your seat now - CLICK HERE

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

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