Serve Scale Soar®

This week, we sat down with Taylor Infantino, a driven entrepreneur who successfully transitioned from a director-level corporate role to managing her own business, all while balancing the responsibilities of a full-time job and raising three children. Based just outside Toronto in Guelph, Canada, Taylor’s journey is a reflection of her dedication and strategic thinking, making $4,500 within just 60 days of launching her side hustle.

Taylor has a background in ad strategy and management, and took a leap in a new journey by enrolling in Conversions for Clients, our step-by-step program that not only shows you exactly how to create high-converting Facebook and Instagram ads but also how to create a wow-worthy experience for clients. She found value in the program due to its detailed resources, including bonuses, templates, and ongoing updates that help ad managers at all points of their journey.

Topics Covered In This Episode:

1. Why starting with client acquisition using direct outreach and networking, particularly through Facebook groups, is important as an initial focus for scaling a business.
2. The importance of overcoming personal self-doubt and how persistence is a key element for success.
3. How to use effective and simple marketing, like Facebook groups, where freelancers see success consistently when used strategically.
4. Managing a full-time job, parenting, and starting a business is feasible with structured daily activities and effective time management.
5. The significance of community support and having a focused strategy is reinforced as central to Taylor's success.
6. Embracing failure as a necessary step towards growth is a critical mindset shift that supports long-term goals.
7. Dedicating regular time each day to marketing activities ensures a steady client pipeline and supports sustainable business growth.
8. Being dedicated to continuing to learn and proactively joining programs to strengthen your business.

Find the full show notes at:  https://brandimowles.com/238

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CLICK HERE TO LEARN HOW MAGGIE, A BRAND STRATEGIST, WENT FROM $3,000 TO $7,300 A MONTH IN LESS THAN 30 DAYS BY ELIMINATING THE NOISE

From Laid Off to 5-Figure Months as an OBM with Corinne Blagg -  LISTEN HERE

Turning Messy Action into Success: How Jamie Launched a Thriving Ad Management Business - LISTEN HERE

Additional Resources:

Need help landing your first or next client? CLICK HERE for my step-by-step process to stand out in your marketing and find your next high-paying client for only $37.

Are you looking to make more while working less? Register for my free webinar to learn how to have a 100K year with only 5 clients per month, regardless of ad management experience.  - CLICK HERE

Conversions for Clients -  CLICK HERE

Follow Taylor on Instagram - CLICK HERE

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Navigating the balance of managing a full-time job while building a successful freelancing business can seem like an impossible task. If that resonates with you, it’s important to remember that managing your time strategically is key. Today, we’ll explore eight tips to streamline your journey toward a thriving side hustle or full-time business, all while keeping your priorities aligned and achieving a balanced lifestyle.

Topics Covered In This Episode:

1. Set clear, realistic expectations for your goals, taking into account your available time and energy.
2. Prioritize active marketing to consistently attract new clients to sustain and grow your business.
3. Strengthen time management skills through batching tasks to minimize context switching and increase productivity and incorporate visual timers to be efficient.
4. Automate your onboarding process to save time and streamline client management.
5. Implement a project management system to keep track of tasks and responsibilities efficiently.
6. Prioritize self-care to maintain energy and productivity over the long term.
7. Conduct regular time audits to identify where time is being spent and find opportunities for improvement.
8. Focus on offering premium-priced services to make the most of the time you have and reduce the number of clients needed to meet financial goals. One option is ad management!

Find the full show notes at:  https://brandimowles.com/237

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CLICK HERE TO LEARN ABOUT PASSIVE VS. ACTIVE MARKETING: HOW & WHERE TO MARKET YOUR SERVICES TO LAND A NEW CLIENT IN 30 DAYS

Additional Resources:

Are you looking to make more while working less? Register for my free webinar HERE to learn how to have a 100K year with only 5 clients per month, regardless of ad management experience.

A Look Inside My Calendar: A Behind-the-Scenes Look at My Weekly Workflow - CLICK HERE 

The Project Management Pivot: Why We Moved Away From ClickUp - CLICK HERE

HoneyBook in a Hurry - CLICK HERE

Wow Factor Onboarding Workshop - CLICK HERE

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Are you feeling like you're stuck on a marketing treadmill, exerting effort but seemingly going nowhere? Whether you're a seasoned freelancer or just getting started in the freelance world, understanding the mistakes in your marketing strategy is crucial to landing more clients. This week, we are unpacking the most common mistakes freelancers often make, and providing actionable steps to help you land more clients with ease.

Topics Covered In This Episode:

1. Acknowledge and identify the marketing mistakes preventing you from landing clients and generating cash.
2. Ensure you're marketing on the right platform where your ideal clients are active, rather than where you personally prefer to hang out.
3. Keep track of your outreach numbers as they help take the emotion out of business and show you if your marketing efforts are sufficient.
4. Active vs. Passive Marketing: Focus 80% of your marketing efforts on active marketing – direct outreach and engagement, rather than passive marketing like posting content and waiting for responses.
5. Find ways to stand out in the crowded market by being proactive and adding value, such as using video introductions in response to job opportunities.
6. Use strategies like risk reversal to make yourself more appealing and to differentiate in a saturated market.
7. Continue to fix identified mistakes to improve your marketing effectiveness, which will help you serve your clients better and ultimately allow business to thrive.

Find the full show notes at:  https://brandimowles.com/236

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CLICK HERE TO LEARN MORE ABOUT THE POWER OF NICHING DOWN: FROM GENERALIST TO SPECIALIST

Additional Resources:

Are you looking to find, pitch, and land high-paying clients? CLICK HERE for my step-by-step process to stand out in your marketing and find your next consistent client.

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Running a thriving $1,000,000-a-year business in less than 20 hours a week might seem like an impossible challenge. Throw in homeschooling two children and you have a modern conundrum most would shy away from. Yet, I find myself juggling these diverse roles daily. This week, we are discussing the strategies I use in my business to maintain an effective and intentional schedule that prioritizes time over money.  

Topics Covered In This Episode:

1. The value of time over money and the importance of being intentional with how time is spent.
2. My current schedule accommodates my roles as a homeschooling mom and business owner, highlighting the need for schedule adaptability as life changes.
3. Mastering your calendar can lead to more freedom, flexibility, and less stress, and requires learning to say "no" to unnecessary commitments.
4. Why I don’t use time blocking in my schedule, but I encourage batching days and finding a "magic time" for peak productivity, which for me is between 9:30 AM and 12 PM.
5. The importance of being clear on goals and priorities helps manage schedule commitments effectively.
6. Establishing systems, like creating social media content, can streamline processes and free up time.
7. Join support through our programs, such as "Conversions for Clients" and "Strategist Society," to help optimize your schedule and gain more time for personal time.

Find the full show notes at:  https://brandimowles.com/235

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CLICK HERE TO LEARN MORE ABOUT MANAGING TIME: CONTEXT SWITCHING AND PRODUCTIVITY

CLICK HERE FOR A BEHIND THE SCENES OF MY WORK WEEK: FINDING THE RIGHT SCHEDULE FOR YOU

CLICK HERE TO LEARN HOW TO CREATE 52 WEEKS OF CONTENT IN LESS THAN 90 MINUTES

Additional Resources:

Have you ever considered running Facebook and Instagram ads as a service? Or do you already, but want to land more high-quality clients? If the answer is, "Yes, that’s me," then make sure you register for my free LIVE bootcamp that is happening now >> CLICK HERE!

Looking for direct support on optimizing your schedule and other helpful strategies to implement in your ad management business? CLICK HERE to join other entrepreneurs and learn more about Conversions for Clients.

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

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In the world of freelance service providers, it's a common scenario: you have a fantastic discovery call with a potential client, only to hear them say, "I need to think about it." Not knowing how to get people to make decisions quickly, without high-pressure tactics, can be a challenge. Today we explore a method that ensures timely decisions and higher conversion rates, all while preserving the client’s comfort.

Topics Covered In This Episode:

1. Decision Fatigue: Understand that decision fatigue is real and affects your clients, making it harder for them to make quick decisions.
2. Fast Action Bonus: Implement a 48 to 72-hour signing bonus to motivate clients to make quicker decisions without feeling pressured.
3. Proposal Deadlines: Always include a deadline (e.g., 7 days) on your proposals to create a sense of urgency, but also protect your pricing.
4. Sales Mindset: Utilize a sales mindset to help clients make quicker decisions by providing incentives like fast action bonuses.
5. Follow-Up Strategy: Use the fast action bonus as a reason to follow up with potential clients, making follow-up feel natural rather than bothersome.
6. Simplicity in Bonuses: Offer bonuses that are easy to implement and don't add extra work for you (e.g., ad audits or graphic templates you already use).
7. Client Interaction: Offer the fast action bonus only to clients who say they need more time, ensuring it’s an extra incentive rather than a default offering.
   
   

Find the full show notes at:  https://brandimowles.com/234

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CLICK HERE TO LEARN CRYSTAL’S JOURNEY TO FINDING AND LANDING HER DREAM CLIENTS

Additional Resources:

Are you looking to make more while working less? Register for my free webinar to learn how to have a 100K year with only 5 clients per month - CLICK HERE!

Ready to use this strategy and see an increase in your conversions? DM me on Instagram @brandimowles to tell me your fast-action bonus in your business!

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

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This week, we deep dive into Crystal’s story, a dynamic entrepreneur who is a great example of how the power of self-belief and persistence can affect your business. Crystal and I highlight the highs and lows of entrepreneurial life, and the importance of betting on yourself. Here, we discuss key learnings and insights that can propel any aspiring business owner towards success.

Topics Covered In This Episode:

1. Business Reinvention: Crystal's strategy of reinvesting her earnings back into her business initially, believing in long-term growth over short-term gains.
2. Betting on Yourself: Both Crystal and I highlight the importance of self-belief and trusting gut feelings in making business decisions.
3. Strategic Patience and Pricing: Understanding the strategic value of fast action bonuses and proactive communication rather than hastily lowering prices.
4. Handling Challenges: Crystal shares her journey overcoming financial uncertainties and balancing personal milestones with professional growth.
5. Specialization and Niche Focus: The significance Crystal found in specializing in ads management over general virtual assistant tasks for escaping the overwhelm and achieving business focus.
6. Community and Support: The vital role of community, mentorship, and continuous learning in Crystal’s business success and overcoming imposter syndrome.
7. Mindset and Persistence: The critical role of mindset shifts, persistence, and continuously betting on oneself to overcome challenges and achieve success.
8. Creative Marketing Tactics: Crystal highlights the success of employing new marketing strategies and methods to attract aligned clients after pivotal business decisions.

Find the full show notes at:  https://brandimowles.com/233

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CLICK HERE TO LEARN HOW TO STAND OUT IN A CROWDED MARKET: 5 PITCHING STRATEGIES TO LAND YOUR DREAM CLIENT

Additional Resources:

Have you ever considered running Facebook and Instagram ads as a service? Or do you already, but want to land more high-quality clients? If the answer is, "Yes, that’s me," then make sure you register now for my free LIVE bootcamp >> CLICK HERE!

Crystal's Information:

Website - CLICK HERE

Instagram - CLICK HERE

LinkedIn - CLICK HERE

Link to Crystals Freebie --> HERE

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This week, we had the privilege of hearing from Lindsay, a determined and inspiring ad manager who rapidly scaled her business from no clients for an entire year to a booming client load in just 30 days. Her journey is a testament to patience, perseverance, and strategic growth. Here's a look at Lindsay's approach to balancing family life with business, her summer strategy, and the valuable lessons she learned along the way.

Topics Covered In This Episode:
1. Overcoming Fear: Lindsay emphasizes the importance of overcoming initial fears and taking action to achieve business success.

2. Flexibility in Business: Both myself and Lindsay highlight the importance of customizing your business to fit your personal and family needs, emphasizing work-life balance.

3. Value of Community Support: Being part of the Strategist Society provided Lindsay with valuable mentorship, support, and quick communication, contributing significantly to her success.

4. Initial Struggles Are Normal: It's common to face challenges initially, as Lindsay did, but persistence can lead to significant improvements over time.

5. Client Acquisition Through Personal Connections: Lindsay landed her first client through a family friend, demonstrating the importance of leveraging existing relationships.

6. Mindset Shifts: It’s crucial to acknowledge success often comes from a shift in mindset, seeing opportunities where others may see limitations.

7. Effective Time Management: Lindsay uses timers and automation to manage her tasks efficiently, ensuring productivity without overextending work hours.

8. Perseverance and Investment: Investing in the right programs (like Conversions for Clients and Strategist Society) and persevering through challenges are crucial for achieving business goals and growth.

Find the full show notes at:  https://brandimowles.com/232

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CLICK HERE TO LEARN HOW TO CHOOSE THE RIGHT AD CLIENTS FOR YOU: BRICK AND MORTAR VS. ONLINE ENTREPRENEURS

Additional Resources:

Are you ready to start and grow an ad management business without burnout or overwhelm? Check out my new on-demand training here >> CLICK HERE TO WATCH NOW 

Looking for a mentorship to excel your business to the next level? DM me “STRATEGIST” on Instagram @brandimowles 

Lindsay’s Information:

Website - CLICK HERE 

Facebook - CLICK HERE

Instagram - CLICK HERE

LinkedIn - CLICK HERE

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In a world where starting a business as an ad manager can seem daunting, especially if you lack experience in marketing, it's important to hear success stories from people who have taken messy action and turned it into a thriving business. Jamie Sampany-Kessie's journey serves as a testament to how determination, hard work, and strategic decision-making can pave the way to success. This week, let’s break down Jamie’s journey as a business owner and discuss her experience. It’s our hope to guide other aspiring ad managers and entrepreneurs on their own path to success and do the dang thing.

Topics Covered In This Episode:
1. Regardless of having no prior experience in marketing or running ads, Jamie started her ad management business and learned along the way.

2. Jamie leveraged her previous experience as a stay-at-home mom, recognizing the skills she developed as a project manager in her household and how they align with her business.

3. The need for service-based businesses to charge what they're worth, leveraging their expertise and the value they provide to their clients.

4. How Jamie started charging $1,000 per month from her first client and confidently increased her rates to $1,500 and then $1,500 for her subsequent clients - showing the importance of raising prices as business and expertise develop.

5. The support and resources from the Conversions for Clients program and the community played a significant role in Jamie's ability to take action and succeed in her business.

6. The importance of a mindset shift needed for stay-at-home parents to recognize their project management skills and apply them to starting and growing a business.

7. Jamie showcased the power of referrals, landing her second client through a recommendation and successfully charging a higher rate due to the immediate need and value she provided.

Find the full show notes at:  https://brandimowles.com/231

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CLICK HERE TO LEARN HOW TO RAISE YOUR PRICES FOR MASSIVE GROWTH 

Additional Resources:

Are you looking for a mentor program to help navigate your ad management business and gain support like Jamie? Turn messy action into success and join Conversions for Clients HERE.

Follow Jamie on Instagram - CLICK HERE

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Finding and approaching potential clients can be daunting. The fear of rejection often paralyzes entrepreneurs, preventing them from taking the necessary steps to grow their client base. This week, we break down proven strategies for finding clients. From methods like personalized outreach to the power of rejection, this episode will give freelancers actionable insights to land their first or next client.

Topics Covered In This Episode:
1. Local or online, success requires going where potential clients are and having conversations.

2. Start with broad niches when finding clients, then narrow down as you get to know what works best for you.

3. Personalize outreach without coming across as too aggressive or pushy—maintain a friendly, conversational tone.

4. Research for leads needs to be practical, focused, and time-limited to avoid getting stuck in details.

5. Reaching success in business requires staying determined in discomfort and taking consistent action, regardless of rejection.

6. Cold emails and cold outreach require a numbers game—focus on volume along with personalization.

7. Overcoming the fear of rejection and adopting a proactive mindset is essential for finding and landing clients.

Find the full show notes at:  https://brandimowles.com/230

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CLICK HERE TO EXPLORE THE ART OF COLD CALLING: STRATEGIES THAT WORK WITH ASHLEY MONK

Additional Resources:

Are you looking for an in-depth guide on how to land clients? Join our boot camp where we deep dive into key strategies to help you land your first or next client - CLICK HERE TO REGISTER

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