Serve Scale Soar®

Good communication is the key to any successful business. But let’s be honest—it can feel really hard to figure out what to say to attract the right clients. This week, I’m sharing how to create a clear message that connects with the kind of clients you really want to work with. I call them “champagne clients”—they’re the ones who truly value what you offer and help your business grow, without needing you to post nonstop, cut your prices, or completely change your brand.

Topics Covered In This Episode:

1. Be clear in your messaging, so people understand what you do and how valuable it is to work with you. If your message isn't clear, you're unlikely to attract the right clients.
2. Understand your audience - knowing the specific details about who you help allows you to craft a message that truly resonates with the right people.
3. Instead of focusing on tasks, your messaging should communicate the transformation you provide. Clients are more interested in outcomes than processes.
4. Developing and naming a unique method or approach will enhance how you communicate your value and can set you apart in the market.
5. Once your message is clear, it should be consistently communicated across all platforms and interactions, becoming a guiding principle for content creation and client engagement.
6. Avoid being vague, listing tactics instead of transformations, trying to appeal to everyone, and underselling your strategic abilities.
7. Use my three-part formula for compelling messaging: identify who you help, what you help them achieve, and how you do it.
8. Mastering your messaging can serve as an advanced strategy to attract higher-level clients without significantly restructuring your entire business.

Find the full show notes at:  https://brandimowles.com/251

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CLICK HERE TO LEARN THE ONE THING YOUR DISCOVERY CALLS ARE MISSING (THAT'S COSTING YOU CLIENTS)

Additional Resources:

🎉 Ready to hit 100K with just 5 clients a month? Join me on April 23 at 12pm ET / 9am PT for a free live training that breaks down the 3 key elements of building a profitable freelance Meta Ad Management business — no experience needed. You’ll walk away with real strategies to attract high-paying clients, price your services with confidence, and build a business that gives you more freedom and income.
👉 Grab your seat now - CLICK HERE

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When it comes to sales, conversion rates, and how long it takes to turn prospects into paying clients, it can make a big difference in your business. Many freelancers and business owners struggle with potential clients getting stuck in indecision. If that sounds familiar, you’re not alone! This week, I’m sharing a simple yet powerful strategy that completely changed my sales calls and boosted my client conversion rate. I truly believe this small tweak to your discovery calls can make a big impact for you too!

Topics Covered In This Episode:

1. If a client needs time to think after a discovery call, schedule a follow-up call within the next two days to maintain momentum
2. The follow-up call strategy can drastically improve your close rate and reduce the time between initial contact and signing the contract.
3. This method weeds out those who aren't immediately serious about your service, allowing you to focus on potential clients who have more urgency and also positions you as an expert with a professional process, showcasing confidence in your service offerings.
4. Keeping a structured approach reduces the feeling of being salesy, as it's more about assisting in the decision-making process. Don’t forget to reiterate the client's goals to remind them of the reasons they wanted to work with you.
5. By organizing follow-up calls rather than relying on emails, you're likely to get a quicker response, as emails tend to be neglected. It can help cut down instances of ghosting and give you more confidence during sales calls!
6. The final step of getting a contract signed and an invoice paid during the follow-up call ensures there’s no lingering wait, which helps secure the client's commitment.

Find the full show notes at:  https://brandimowles.com/250

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CLICK HERE TO HOW TO HAVE A 15 MINUTE DISCOVERY CALL THAT CONVERTS LIKE CRAZY

Additional Resources:

Are you ready to dig deeper into ways to optimize your sales calls and land higher-paying clients? CLICK HERE to apply to The Strategist Society today to see if you are the right fit and get one-on-one support, community access, and learn to scale your business.

Ready to land more clients in less time? Unlock my FREE 10 STEPS TO A SUCCESSFUL DISCOVERY CALL GUIDE that can help you land more clients on discovery calls in less time >> DOWNLOAD IT HERE

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The world of online courses is bigger than ever, and it’s easy to feel overwhelmed when trying to pick the right one. Many people have spent tons of money on courses that didn’t live up to the hype, making them extra careful about what they buy next. Today, we’ll go over how to find the best programs for you so you can feel confident about where you’re spending your time and money and ensure they align with your specific goals.

Topics Covered In This Episode:

1. Set Proper Expectations: Define what you expect from a course, and consider if your goals align with what the course offers at your current business stage.
2. Use a 5-Point Checklist: This helps you assess whether a course is right for you, based on factors like free content, low-ticket products, testimonials, creator experience, and available support.
3. Valuable Free Content as an Indicator: The quality of free content can reflect the quality of paid content. Look for creators offering substantial value rather than just fluff.
4. Importance of Low-Ticket Products: Testing a creator's style through low-cost products gives insight into their teaching effectiveness.
5. Assessing Testimonials and Success Stories: Check for recent and varied success stories that align with the outcomes you're seeking.
6. Evaluate the Creator's Experience and Testimonials: Learn from individuals actively practicing what they teach and who are immersed in current industry practices. Determine what type of support the course offers and whether it suits your personal learning needs.
7. Learning from Disappointing Investments: If you've made a poor investment, don't be too hard on yourself. Try to salvage valuable takeaways and use them as learning experiences for future investments.

Find the full show notes at:  https://brandimowles.com/249

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CLICK HERE TO LEARN 5 THINGS I DIDN'T DO AS A FREELANCER TO HIT $250K PER YEAR

Additional Resources:

Are you ready to have a 100K Year with only 5 clients per month?! Check out my brand new on-demand training >> CLICK HERE TO WATCH NOW 

Are you looking to find, pitch, and land high-paying clients? CLICK HERE for Booked & Banked, my step-by-step process to stand out in your marketing and find your next consistent client for only $37!

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

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As a service-based business owner, setting the right price for your expertise might seem like an impossible task. While many freelancers might undervalue their services, it's important to periodically assess and adjust pricing to align with your growing expertise and business goals. Let’s explore how you can strategically raise your rates with existing clients without losing them, ensuring that your business not only survives but thrives.

Topics Covered In This Episode:

1. Raising rates can align your pricing with the value and results you deliver to your clients, particularly in ad management where value is easily quantifiable.
2. Evaluating your existing client contracts is crucial before raising rates, focusing on how long they have been with you and the results they’ve achieved.
3. Approaching price increases should involve a structured communication plan, possibly including a good, better, best pricing approach.
4. Price increases should be viewed as a benefit to both the freelancer and the client, allowing for more focused service with fewer clients.
5. Price anchoring is an effective strategy in communicating new rates, helping clients perceive the value difference.
6. Facing pushback from clients requires standing firm on your value and being prepared with alternative options or downsells.
7. Raising rates can prevent burnout for freelancers, aligning your client workload with your financial and business goals.
8. Incremental rate increases or new contracts with existing clients are ways to achieve better financial stability without completely disrupting your current client relationships.

Find the full show notes at:  https://brandimowles.com/248

Loved This Episode? Check Out More Here. ⬇️

CLICK HERE TO LEARN HOW TO PRICE YOUR AD MANAGEMENT SERVICES

Additional Resources:

Are you ready to step into your Strategist Era?! Apply to our Strategist Society HERE, where you can have more personalized plans, one-on-one support in raising your rate with your current clients, and a close community of other business owners.

DM me on Instagram @brandimowles and tell me how raising your rates is going OR tell me what’s holding you back!

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As an online business owner, keeping up with the latest changes and updates is essential to staying ahead. For certified ad managers and those working toward certification, maintaining sharp skills and up-to-date knowledge is crucial. Recently, the ad management landscape has evolved, particularly within Meta. In this post, we’ll break down the latest updates—focusing on core setup and blocked events—and offer actionable insights for ad managers working with clients in health, religion, and finance.

Topics Covered In This Episode:

1. Meta's ad management has rapidly evolved in the past two months, specifically affecting health, religion, and finance accounts.
2. Core setup issues occur at a domain level, impacting URL tracking and potentially blocking domain data from being sent.
3. If your domain or client's domain is affected, core setups may restrict tracking parameters beyond standard URLs.
4. New rules have made standard events blocked, hindering the tracking of conversions like leads and purchases, but custom events may serve as a workaround.
5. Ad managers should observe new policies' developments, stay informed, and adjust their strategies accordingly.
6. It's essential not to overreact to changes, as past experience with iOS 14 taught that workarounds always emerge.

Find the full show notes at:  https://brandimowles.com/247

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CLICK HERE TO LEARN HOW TO PLAN FORF THE EXPECTED IN YOUR BUSINESS AND LIFE (PART 1)

Additional Resources:

Are you looking to find, pitch, and land high-paying clients? CLICK HERE for Booked & Banked, my step-by-step process to stand out in your marketing and find your next consistent client.

Episode 210: Ad Manager to Growth Consultant: Mapping Your Meta Ad Career Path

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In a world where digital interactions and social media are here to stay, social selling has come out as a key strategy for building lasting client relationships. Instagram, previously known solely as a visual platform, has now transformed into a focal point for meaningful business connections. The skill of starting conversations in direct messages (DMs) can result in booked calls and business growth. Let's dive into the steps to mastering social selling on Instagram.

Topics Covered In This Episode:

1. How to use DMs to build relationships and schedule more discovery calls without being spammy.
2. The importance of a pre DM strategy, including identifying the type of clients you want to work with and ensuring they are present on Instagram.
3. Why you should create a list of 100 potential clients to engage with, and make sure you are using hashtags and keywords to identify these accounts.
4. Optimize your Instagram profile, including bio and content, to address the pain points and desires of your target audience.
5. Interact with your identified potential clients’ content genuinely before initiating a DM conversation and then use questions over statements in DMs to foster genuine conversation and not come off as spammy.
6. Why posting consistently on Instagram can transform passive marketing to active relationship building.
7. Follow-up is so important in turning initial conversations into scheduled calls, and why manual scheduling over using schedulers.

Find the full show notes at:  https://brandimowles.com/246

Loved This Episode? Check Out More Here. ⬇️

CLICK HERE TO LEARN HOW TO FIND HIGH-PAYING CLIENTS IN YOUR OWN BACKYARD

Additional Resources:

Are you looking to find, pitch, and land high-paying clients? CLICK HERE for Booked & Banked, my step-by-step process to stand out in your marketing and find your next consistent client.

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

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Finding high-paying clients might not require you to venture far beyond your doorstep. Local businesses are often overlooked but have a lot of potential that could benefit your service-based business. Today we are deep diving into how you can leverage the local advantage to grow your clientele while also improving your own community.

Topics Covered In This Episode:

1. Leveraging local businesses to find high-paying clients in your area can be a great option since there are businesses everywhere regardless of your town’s size!
2. Niching down doesn't always mean local; it can be location-dependent, like HVAC companies, restaurants, etc.
3. Making a comprehensive list of local businesses is crucial; start with those you frequent and notice within your community.
4. Consider the "four B's" (buses, benches, brochures, billboards) to identify businesses actively marketing themselves.
5. Various methods can be used to connect with local businesses: cold calling, cold emails, in-person networking, and asking for referrals.
6. Local networking groups provide opportunities to build trust more quickly with potential clients.
7. Facebook groups specific to your area can be gold mines for identifying local business opportunities.
8. Local clients often establish longer relationships with service providers compared to online businesses, providing more stability.

Find the full show notes at:  https://brandimowles.com/245

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CLICK HERE TO LEARN ALL ABOUT THE MARKETING MINUTE TRUST LADDER

Additional Resources:

Are you looking to find, pitch, and land high-paying clients? CLICK HERE for Booked & Banked, my step-by-step process to stand out in your marketing and find your next consistent client.

Episode 44: Using Local Workshops to Get More Clients with Shannon McKinstrie - LISTEN HERE

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In the journey of building a successful service-based business, this thought holds true regardless of where you are in your business: consistency is key. Whether you're a seasoned freelancer or just starting out, maintaining momentum with intentional marketing efforts is essential for attracting valuable clients. Enter the concept of the Marketing Minute Trust Ladder, a fundamental tool that helps to guide your efforts and keep you persistent through the highs and lows of business growth.

Topics Covered In This Episode:

1. Consistency and momentum are key to achieving results in marketing efforts.
2. Different levels of the trust ladder determine the number of touchpoints required for landing clients.
3. Cold calling and cold emailing are at the lowest trust level, requiring larger numbers for potential results.
4. Cold messaging on social media provides slightly more trust, with the need for fewer contacts than cold calling/emails.
5. Responding to job opportunities in Facebook Groups has a higher trust level due to community connections.
6. Live events and networking offer face-to-face interaction, building significant trust and client acquisition potential.
7. Referrals and upgrading current clients represent the highest trust level, leading to the easiest sales.
8. Identifying your most effective marketing methods and sticking to the trust ladder can guide you on the amount of time needed for outreach.

Find the full show notes at:  https://brandimowles.com/244

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CLICK HERE TO LEARN ABOUT THE ART OF COLD CALLING: STRATEGIES THAT WORK WITH ASHLEY MONK

Additional Resources:

Ready to learn the step-by-step process on how to start your business including how to land your first client?! REGISTER HERE for my free training so you can find a way to work from home.

Are you looking to find, pitch, and land high-paying clients? CLICK HERE for Booked & Banked, my step-by-step process to stand out in your marketing and find your next consistent client.

Check out some of our previous episodes to get started on landing consistent clients below!

The 4 Marketing Mistakes That Are Costing You Clients and Cash - LISTEN HERE

Fast-Track Your Clients: How To Get Quick Decisions Without High Pressure - LISTEN HERE

Standing Out in a Crowded Market: 5 Pitching Strategies to Land Your Dream Clients - LISTEN HERE

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

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In today's busy world, freelance ad management has emerged as a successful and powerful career path. While others can excel in this field, moms, in particular, possess a unique set of qualities that make them exceptional ad managers. Today, we are breaking down the reasons why moms are perfectly positioned to thrive in this niche. Specifically, we'll explore these qualities and why moms make great freelance ad managers.

Topics Covered In This Episode:

1. Moms are multitasking masters, natural problem solvers, and excellent communicators - all important skills for the role of ad manager
2. Moms are detail-oriented when it matters, which is important for managing and optimizing ad data.
3. Adaptability and resilience are traits that help moms navigate changing ad platform strategies.
4. Moms are empathetic and client-focused, which helps with strengthening relationships and building trust with clients.
5. Budget and resource management skills are essential for maximizing ad spend and stretching resources effectively.
6. Moms excel in both managing time effectively and creating goals, making them capable of running ad campaigns efficiently.
7. How the desire for freedom and flexibility aligns with the potential career benefits of working as a freelance ad manager and creates a strong work and family life balance.

Find the full show notes at:  https://brandimowles.com/243

Loved This Episode? Check Out More Here. ⬇️

CLICK HERE TO TAKE A LOOK BEHIND THE SCENES AT WHAT AD MANAGERS REALLY DO

Additional Resources:

Ready to learn the step-by-step process on how to start your business including how to land your first client?! REGISTER HERE for my free training so you can find a way to work from home.

Episode with Taylor Infantino: HERE

Episode with Jamie Sampany-Kessie: HERE

Episode with Lindsay Wood: HERE 

Episode with Rachel Greeno: HERE

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