Serve Scale Soar®

Serve Scale Soar® is a podcast hosted by Brandi Mowles.

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Latest Episodes

Turning Overwhelm Into Action In 4 Easy Steps

Turning Overwhelm Into Action In 4 Easy Steps

Feeling overwhelmed is a common experience for many people, especially those juggling various responsibilities such as parenting, entrepreneurship, and personal goals. This week, I break down a 4-step process to navigate overwhelm and turn it into actionable steps. By following this roadmap, individuals can transform their overwhelm into relief and empowerment, enabling them to make progress in their businesses and personal lives with a clear, structured plan.

Topics Covered In This Episode:
1. Overwhelm can be paralyzing and prevent progress in both personal and professional life.
2. The first step is to identify the specific source of overwhelm in order to address it effectively and then make a conscious decision to move past overwhelm and into action.
3. Breaking down overwhelming tasks into smaller, manageable steps makes progress more achievable.
4. Achieving a quick win, however small, can help to shift the mindset from overwhelmed to empowerment.
5. The process of overcoming overwhelm can be applied to both personal and professional challenges, ultimately leading to faster progress and a more joy-filled life.
6. Creating an action plan helps to alleviate overwhelm by providing clarity on what needs to be done.
7. Implementing the 4-step process consistently can make it second nature over time and can be applied in both personal and business endeavors.


Find the full show notes at:  https://brandimowles.com/221

Loved This Episode? Check Out More Here. ⬇️

CLICK HERE TO GAIN ACTIONABLE STEPS YOU CAN TAKE TO BUILD RESILIENCE AND OVERCOME SETBACK


Additional Resources:
Resource for my ad managers... The Ad Manager Advantage Secret Podcast

In this 10-episode secret podcast, created specifically for Meta ad managers and aspiring ad managers, I'll be sharing insights, stories, and strategies for your business success.

With actionable tips and expert advice, this podcast will provide you with the tools you need to take your ad management business to the next level. CLICK HERE TO SUBSCRIBE TODAY.

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Breaking Up With Tracking: When Tracking Turns Toxic

Breaking Up With Tracking: When Tracking Turns Toxic

In the world of service providers, tracking business data can fall into two extremes: some shy away from numbers and avoid tracking, while others become obsessed and track every little detail. There is a balance when it comes to tracking as a strategic tool without becoming overwhelmed by data. This episode explores the transformation of tracking from a potential trap that keeps one stuck to a tool for propelling a business forward.

Topics Covered In This Episode:

1. Service providers often fall into two categories: either they shy away from numbers and avoid tracking, or they become obsessed with tracking every detail.

2. Effective tracking can maximize efficiency in a business without causing burnout or overwhelm.

3. Over-tracking can lead to spending excessive time on analytics, decision paralysis, feeling overwhelmed, inefficiency, and losing sight of business goals.

4. Key performance indicators (KPIs) that service-based businesses should focus on include revenue goals, number of sales/discovery calls, outreach efforts, and client retention.

5. Regular tracking of KPIs is essential, with outreach and sales call tracking on a weekly basis and client acquisition and revenue tracking on a monthly basis.

6. Personal experience with over-tracking in health-related activities led to burnout and feeling overwhelmed, which can be mirrored in business tracking.

7. It's crucial to identify the right KPIs for a business and implement a focused tracking strategy to avoid burnout and achieve goals, while businesses should also set clear revenue and client acquisition goals to guide the tracking process.

8. A tracking system that is focused, consistent, and centered on the most relevant KPIs, and not filled with excessive data points, is needed to monitor KPIs, with regular reviews scheduled to assess progress and make informed decisions.


Find the full show notes at:  https://brandimowles.com/220

Loved This Episode? Check Out More Here. ⬇️

CLICK HERE TO LEARN ABOUT THE BEST TOOLS TO SIMPLIFY YOUR BUSINESS


Additional Resources:
Resource for my ad managers... The Ad Manager Advantage Secret Podcast

In this 10-episode secret podcast, created specifically for Meta ad managers and aspiring ad managers, I'll be sharing insights, stories, and strategies for your business success.

With actionable tips and expert advice, this podcast will provide you with the tools you need to take your ad management business to the next level. CLICK HERE TO SUBSCRIBE TODAY


Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany


Purpose-Driven Packages: How to Design Offers That Sell

Purpose-Driven Packages: How to Design Offers That Sell

In the competitive landscape of service-based businesses, offering packages that stand out and meet clients' needs is crucial. However, many service providers find themselves stuck in a cycle of constantly tweaking their packages without a clear purpose. Today we are talking all about how to create purposeful service packages that deliver results and drive profitability.

Topics Covered In This Episode:
1. Creating packages with purpose involves focusing on providing everything necessary for client success without overwhelming them.

2. It's important to weed out anything that clients don't actually need in order to be successful, distinguishing between essentials and nice-to-haves.

3. Add-ons such as custom dashboards or funnel audits can increase the value of the package and cater to clients who want a little extra and can also help business owners with decision fatigue..

4. Identifying your "onlyness factor" and showcasing what sets you apart can help make your packages more unique and attractive to potential clients.

5. Avoid constantly adding new items to your packages as a reaction to raising prices; instead, focus on the essential elements for success.

6. For ad managers specifically, a core package should include everything necessary for success and shouldn't change based on whether the client has their own copywriter or graphics person.

7. By creating packages with purpose, you can streamline your business and attract clients more quickly, serve your clients at the highest level and increase your contract rates without offering multiple different packages.

8. We offer a live training for those interested in learning more about setting up a successful ad management business and scaling to 6-figure months with a small number of clients.



Loved This Episode? Check Out More Here. ⬇️

CLICK HERE TO LEARN HOW TO STAND OUT IN A CROWDED MARKET

Find the full show notes at: https://brandimowles.com/219 

Additional Resources:

Are you ready to learn more about what it takes to run a successful ad management business? To save your seat for my BRAND NEW LIVE TRAINING on How To Have a 100K Year With Only 5 Clients and discover how to fit 100K in 2024 working with only 5 clients, CLICK HERE


Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany


The Game-Changing Funnel For Ad Managers and Their Clients

The Game-Changing Funnel For Ad Managers and Their Clients

In a recent episode of the podcast, we discuss a game-changing strategy for ad managers to elevate their services and provide valuable results for their clients. I emphasize the importance of implementing a money-making funnel, revealing that by doing so, ad managers can charge more, retain clients for longer periods, and make insightful decisions for audience targeting.

Topics Covered In This Episode:
1. The key to charging more and retaining clients longer as an ad manager is to implement a money-making funnel for clients that generates revenue within 30 days, making you look desirable and valuable to the client.

2. Finding the right audience of buyers rather than just generating cheap leads for clients can help create more sustainable income and create a strong strategy for your clients.

3. It is important to differentiate between money-making funnels and a client's bread-and-butter revenue generators.

4. Ad managers can add value by suggesting or creating low-ticket offers for clients' money-making funnels to cover ad spend and build a list of potential high-ticket buyers.

5. Implementing money-making funnels for clients can increase the ad manager's value, client retention, and business consistency.

6. Ad managers can transition from a technician role to a strategist role by advising and strategizing with clients on money-making funnels and audience targeting.

7. The Strategist Society is a program focused on helping ad managers and digital marketers transition into strategist roles, providing current strategies and support.


Loved This Episode? Check Out More Here. ⬇️

CLICK HERE TO LISTEN TO MY READING LIST FOR QUARTER 1

Find the full show notes at: https://brandimowles.com/218

Additional Resources:
DM Brandi @brandimowles on Instagram “society” to learn more.

To register for my BRAND NEW LIVE TRAINING on How To Have a 100K Year With Only 5 Clients. I’m going to be breaking down how you can hit 100K in 2024 and only work with 5 clients per month as an ad manager (no building an agency required). CLICK HERE to save your seat.


Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany


From Routine to Results: 5 Non-Negotiables That Deliver

From Routine to Results: 5 Non-Negotiables That Deliver

Have you ever found yourself looking for small changes that can make a significant impact on your personal life or business? In this week's episode of the podcast, the discussion is centered around the power of incorporating daily non-negotiables that have the potential to transform your life. I share my 5 daily non-negotiables, shedding light on the impact these habits have had on my personal growth, business development, and holistic well-being.

Topics Covered In This Episode:
1. Small daily habits can transform business and personal life.

2. The 5 daily non-negotiables include movement, social media posting, conversations, journaling or meditating, and reading nonfiction.

3. Consistency in these non-negotiables leads to massive impacts.

4. Building habits starts small and grows gradually and can change both business and personal life.

5. It's about a holistic approach to self-care, family, and business.

6. Brandi adapted certain habits to fit her lifestyle and incorporating non-negotiables makes certain aspects a priority.

7. Implementing consistent habits changes the way one shows up for themselves, family, and business.


Loved This Episode? Check Out More Here. ⬇️

CLICK HERE TO LISTEN TO MY READING LIST FOR QUARTER 1

Find the full show notes at: https://brandimowles.com/217 

Additional Resources:
Buy Back Your Time by Dan Martell - CLICK HERE FOR MORE INFO.


Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany



The Art Of Cold Calling: Strategies That Work With Ashley Monk

The Art Of Cold Calling: Strategies That Work With Ashley Monk

In a recent episode of the podcast, we chatted with Ashley Monk, CEO of Onya, an online advertising agency, and dove into the art of cold calling and strategies for successful outreach. Ashley's journey from starting her business at $500 per month to now charging over $10,000 per month offers valuable insights and strategies for entrepreneurs looking to master the art of cold calling.

Topics Covered In This Episode:

  1. Cold calling and outreach can be effective strategies for growing businesses, and listeners can benefit from the insights shared.
  2. Ashley Monk's journey from starting at $500 per month to now charging over $10,000 per month showcases the possibilities of growth in the industry and the importance of perseverance.
  3. Persistence and resilience, as well as developing a thick skin, are crucial qualities for success in cold calling and outreach in the ad management industry.
  4. Buying lead lists with specific criteria from platforms like Fiverr can be an informed approach to finding potential clients for cold calling.
  5. For every 50 dials made, there may be 2-3 yeses, resulting in a 2-3% conversion rate for obtaining discovery calls, emphasizing the need for consistency and perseverance in cold calling efforts.
  6. Building referral partners and understanding the target niche's preferences and behaviors are key strategies for successful outreach in the ad management industry.
  7. Tailoring communication and appearance to align with the expectations of different verticals is essential for effective outreach, such as being more formal for traditional organizations and more casual for online businesses.
  8. Understanding the target niche and where they spend their time is crucial for reaching them effectively, as the tactics and preferences for outreach can vary by industry.


Loved This Episode? Check Out More Here. ⬇️

CLICK HERE TO STEAL MY 3 PHASE ONBOARDING PROCESS TO WOW YOUR CLIENTS AND GET A FLOOD OF REFERRALS

Find the full show notes at: https://brandimowles.com/216

Additional Resources:
Join Brandi for a Live Free Training for Ad Managers and Future Ad Managers at http://Brandimowles.com/adtraining

Follow Onya Marketing on Facebook: https://www.facebook.com/onyamarketing

Follow Ashley Monk on Instagram: https://www.instagram.com/iamashleymonk/

Follow Ashley Monk on LinkedIn: https://www.linkedin.com/in/ashleymonk/


Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany



Behind The Scenes Of My Reading List For Quarter 1

Behind The Scenes Of My Reading List For Quarter 1

In the ever-evolving world of entrepreneurship, staying ahead of the game often means seeking knowledge and insights from various sources. To dive deeper into this, I share an in-depth behind-the-scenes look at my reading list for the first quarter of 2024. With a clear goal of doubling my company's revenue from $1,000,000 to $2,000,000, my intentional choice of reading materials reflects both my commitment to personal and business growth.


Topics Covered In This Episode:
1. Brandi reads "10x is Easier than 2x" and "Chill and Prosper" by Denise Thomas, preferring the latter for beginner entrepreneurs and its money mindset content.

2. Brandi implements time management strategies from "The Perfect Day Formula" by Craig Ballentine, focusing on marketing and sales in the first 90 minutes and structuring a perfect week schedule.

3. She discusses the benefit of reading 10 pages of nonfiction daily, linking it to business growth, and has shifted to reading using Kindles before bed.

4. "Buy Back Your Time" by Dan Martell impacts Brandi's hiring perspective and time audit strategies, while introducing the concept of a replacement ladder for hiring in business.

5. The importance of investing in people to support programs and achieving success through a sequence is highlighted.

6. Brandi reflects on scheduling her day around her most productive periods of time and discusses the importance of making schedule adjustments to protect that time.

7. Brandi recommends various books for different needs, from hiring to sales, marketing, and understanding human design personalized business ecosystems.


Loved This Episode? Check Out More Here. ⬇️

CLICK HERE TO STEAL MY 3 PHASE ONBOARDING PROCESS TO WOW YOUR CLIENTS AND GET A FLOOD OF REFERRALS

Find the full show notes at: https://brandimowles.com/215

Additional Resources:
Buy Back Your Time: Dan Martell 

Follow Brandi on Instagram: https://www.instagram.com/brandimowles




Generalist to Specialist: The Power of Niching Down

Generalist to Specialist: The Power of Niching Down

In the freelance world, having a game-changing strategy of niching down can greatly impact business growth. Niching down involves narrowing your focus within your business to serve a specific market segment or target audience. In this week’s episode, we discuss how this approach is not only crucial for ad managers but for all freelance professionals in the competitive market. Niching down allows you to provide exceptional value to a specific niche, enabling you to charge higher rates, attract clients more easily, and streamline your systems. This focus aligns with the 3 pillars of success – consistent clients, expert knowledge, and scalable systems.


Topics Covered In This Episode:
1. Niching down involves narrowing your focus within your business to serve a specific market segment or target audience, providing exceptional value in that niche.

2. Specializing in a niche allows for higher profits, easier client attraction, and the opportunity to charge more based on the value brought to the table.

3. Niching down is essential for standing out in the competitive freelance market, as clients seek experts rather than generalists.

4. The three-layer deep niche test is a powerful way to narrow down your niche and specialize in a particular area, boosting your competitive advantage.

5. When starting out, it’s beneficial to prioritize either local or online businesses for 90 days to determine which niche aligns best with your interests and goals - listen to your intuition and choose the niche that feels right for you.

6. It's okay to take on clients outside of your niche if they align with your interests and can pay your fee, especially when beginning your freelance business.

7. You have the flexibility to pivot and change your niche at any point, and niching down shouldn't be a reason to delay getting started in your freelance business.

Loved This Episode? Check Out More Here. ⬇️

CLICK HERE TO LEARN HOW AND WHEN TO NICHE YOUR SERVICES SO YOU CAN SCALE


Find the full show notes at: https://brandimowles.com/214

Additional Resources:

CLICK HERE FOR THE 45 PREMIUM SERVICE LIST

CLICK HERE TO REGISTER FOR THE CONFIDENT AD MANAGER TRAINING


Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany


5 Things I Didn't Do As A Freelancer To Hit $250K Per Year

5 Things I Didn't Do As A Freelancer To Hit $250K Per Year

In a world where hustle and the pursuit of "more, more, more" are glorified, it’s important to take an alternative perspective. While I am proud to have gone from earning $30,000 to hitting $250,000 in my first full year as a freelancer, it didn’t come without mistakes along the way. The valuable lessons I learned were not just about what I did, but also about what I intentionally did not do. Here, we’ll cover the five things I didn't do that contributed to my success, and provide actionable steps for hitting revenue goals as a freelancer. 


Topics Covered In This Episode:

  1. Key focus areas for success: attracting consistent clients, becoming an expert in your field, and building scalable systems.
  2. Don't charge by the hour - move away from hourly fees and transition to package pricing for services.
  3. Specialize in one or two services rather than offering a laundry list of services to become known as an expert in your industry.
  4. When considering hiring a team, ensure your business is set up to support them and that you are still profitable.
  5. Focus on sustainable, predictable, and profitable business strategies instead of quick-fix schemes or easy buttons.
  6. Sequence is important in business growth - prioritize the necessary steps for your current stage rather than jumping ahead.
  7. Prioritize consistent clients, expertise in your field, and scalable systems as a freelance business owner to drive success.

Find the full show notes at: https://brandimowles.com/213 


Additional Resources:

45 PREMIUM SERVICE LIST:
https://servescalesoar.com/45

Hourly vs. Package Pricing: What Do Clients Really Want?


Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany


Bio of Serve Scale Soar®

Serve Scale Soar® is a podcast hosted by Brandi Mowles, a successful entrepreneur and business coach. The podcast is dedicated to providing freelancers and virtual assistants with invaluable advice and resources that can't be easily found on search engines or video-sharing platforms. Brandi shares weekly tips and insights to help listeners start, grow, and scale their online businesses.

One of the highlights of Serve Scale Soar® is its monthly case studies, where Brandi features real-life freelancers who have achieved remarkable success. These freelancers share their inspiring stories of how they have increased their revenue, gained freedom and flexibility, and fully embraced the work-from-home lifestyle.

The podcast caters to a wide range of individuals, including stay-at-home moms, digital nomads, and anyone interested in starting a virtual assistant business. Brandi and her guest experts provide the necessary inspiration and tools to help listeners take their businesses to new heights.

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