Startup To Scale

In this episode I dive into the essential strategies for building successful relationships with service providers that help your business thrive. From aligning on goals to fostering transparent communication, we cover actionable tips to maximize the value of these critical partnerships. Joining me is Brad Ebenhoeh, CEO of Accountfully.

Key topics include:

• Alignment: Setting clear expectations and ensuring your provider has the capability to deliver.
• Expectations: Defining timelines, pricing, deliverables, and involvement to stay on track.
• Communication: How frequent, transparent, and engaged communication transforms the relationship from a transaction to a true partnership.

Tune in to learn how to strengthen your collaborations, trust your partners, and create a foundation for mutual success. Whether you're working with agencies, consultants, or contractors, this episode offers insights you can apply today.

Don’t miss this practical guide to getting the most out of your service providers! 🎧

PS. Get in touch with Brad from Accountfully if you’re looking for an outsourced bookkeeping firm.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

 In 2024, Sarjesa, founded by Alexandra Sangster announced that she acquired Buzzd Nutrition, a superfood creamer brand founded by Lauren and Alex Burrows. What’s really exciting is that Sarjesa is an emerging brand itself and co-manufactured the Buzzd product. I had a lot of questions for Alexandra about what it looks like for one emerging brand to acquire another, and we break down all the details in this episode. 

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

As a startup you need a bank account to transact business, but who should you partner with? Retail banks like Chase and Wells Fargo? Or online banks?

Let’s talk with one of my favorite partners, Aion Financial that offers free online banking tools for businesses of all sizes including:

• Banking
• Debit Cards
• Bill Pay
• Receivables
• Credit and Lending

Watch Video Here

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Discover the latest Amazon marketing tools and strategies designed to help your brand thrive this holiday season. In this episode, we explore Amazon Brand Tailored Promotions, a powerful feature that enables you to connect with targeted audiences, including:

• New Customer Acquisition: Convert customers interested in your brand.
• Customer Retention: Boost loyalty by engaging existing customers.
• Re-engagement: Win back lost or churned customers.
• Cross-sell Opportunities: Promote complementary products to current buyers.

Plus, learn about Additional Coupon Targeting options to engage:

• At-risk customers.
• Brand cart abandoners (7-day and 90-day).

Joining me is Luke Tierney from EcoD2C, sharing insights on how to implement these strategies effectively in your business.

📺 Watch the full video: https://www.foodbevy.com/amazon-brand-tailored-promotions-and-additional-coupon-targeting/.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

One of the biggest challenges growing a brand is aligning sales and operations. What systems did you put in place to do so? I talk with Corey Stary, VP Revenue & Ops at Kahawa 1893 on when their spreadsheets broke, and how they set the business up for the next stage.

Joining us is Wiley Jones, co-founder of Doss to talk through how to build your operational system.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Debt financing is a tool that can be incredibly useful for emerging CPG brands, but is also fretted with questions. When is debt the right tool for you? What are the different financing types? How much should I take out? For this episode I invited Daniel Taylor, CEO of Bags to help break down these answers.

Interested in connecting with Bags?
Book a free financial growth session with their team here!

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Do you have a set plan on how to launch into new retailers? If not, this episode is for you. We break down how to plan your first 30-60-90 day selling periods, how to drive traffic to store, increase velocity, and measure data along the way.

I’m joined by Tate Glasgow and Harrai Khalsa, both with extensive CPG sales experience to discuss everything you need to know.

Sponsor: This episode is supported by Promomash, a company that helps CPG brands better plan and execute your trade and promotions plan.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

The intersection of digital and retail marketing is made easier with digital sampling. Now you can use trackable digital marketing tactics to drive customers to purchase in store, while simultaneously intercepting customers in-store through demos and adding them to your digital marketing and loyalty program. Join me for a conversation on how to use advanced digital product sampling and rebate programs to drive sales and velocity for your brand.

We discuss:

• The Key Opportunities for Using Digital Sampling
• Specific Tactics for Using Digital Rebates to Have the Best ROI

I’m Joined by Justin Lutz, CEO of Sampoll, a digital sampling and rebate company for emerging CPG brands.

Sampoll offers a “Bring Your Own Marketing” plan designed to help brands acquire new customers and boost sales velocity. Deploy targeted retail focused (or DTC) digital product trial offers in just a few clicks! For $399/month, brands receive 1,000 signups to support their marketing initiatives. Additionally, as a limited-time offer, the first 10 customers can get the first month for just $199—50% off the regular price. This plan provides an affordable, efficient way to expand your customer base and drive growth.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

 AI is taking over every industry, which begs the question, can AI act as your Bookkeeper? I invite on Alice Zhang, founder of MyPocketCFO who’s been integrating AI into their accounting software for CPG Brands. In this episode we discuss what AI can and can’t do, and what the future may hold. 

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.