Thriving Practice with Tracy Cherpeski

Digital Revenue Streams for Healthcare Providers: Expert Tips Featuring Robin Massey, EP 148

In this episode of Thriving Practice, host Tracy sits down with Robin Massey, founder of SkipTheBox. Robin shares her expertise on how healthcare providers can expand their practices into the digital realm, creating additional revenue streams through online courses, self-published books, and virtual workshops. This insightful conversation offers practical strategies for leveraging your medical expertise in the online space, with a focus on starting small, testing ideas, and overcoming technical challenges.

- Introduction to Robin Massey and SkipTheBox (00:09)

- The importance of creating additional revenue streams for healthcare providers (00:30)

- Strategies for self-publishing books in the healthcare field (10:51)

- Benefits of self-publishing vs. traditional publishing

- Key steps in the self-publishing process

- Importance of professional editing and cover design

- Developing online courses for healthcare professionals (19:45)

- Starting with a small-scale test run using simple tools

- Gradually scaling up based on audience response

- Addressing potential liability concerns

- Creating virtual workshops as a low-risk entry point (22:26)

- The value of starting small and gathering data before major investments (23:21)

- Overcoming tech overwhelm and the importance of outsourcing (29:06)

- Robin's advice on long-term thinking for online business growth (30:33)

- Where to find Robin and SkipTheBox online (27:27)

Key Takeaways:

- Start with simple tools like Google Docs to outline your ideas

- Test your concepts with your existing patient base before major investments

- Consider outsourcing technical aspects to focus on content creation

- Remember: "It's not one day, it's day one" when starting your online journey

For more tips on growing your healthcare practice, subscribe to Thriving Practice and leave us a review on your favorite podcast platform!

Robin's Bio:

Robin Massey is the Founder of Skip the Box LLC, supporting business owners in health and wellness fields who are looking to build out online programs and services. With over 15 years of experience in behind-the-scenes support, she loves helping folks get out of the details, on top of their workload, and into their zone of genius. Because who wants to live with their hair always on fire? Project management, execution, and “how can we simplify this?” are Robin’s jam, and it delights her to help business owners get out of the weeds so they can focus on the important things that will increase their impact and revenue.

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74 Million Underserved: One Doctor’s Innovative Solution to America's Specialist Shortage Featuring Dr. Kara Hartl, EP 147

In this powerful episode, Dr. Kara Hartl shares how she's revolutionizing rural healthcare through Troy Medical, a pioneering telehealth company born from her experiences as an ophthalmologist in rural Alaska. After witnessing patients struggle with limited access to specialist care, Dr. Hartl developed an innovative hybrid model that combines telemedicine with on-the-ground clinical support to bring world-class specialists directly to underserved communities. From endocrinology to rheumatology, Troy Medical is bridging critical gaps in healthcare access while breathing new life into struggling rural hospitals and transforming patient outcomes across America.

KEY HIGHLIGHTS:

The stark reality of healthcare access: 74 million Americans (nearly a quarter of the population) live in physician shortage areas, with even greater scarcity of specialists
How Troy Medical's unique model works: Combining telehealth specialists with local clinical support staff to provide comprehensive care coordination and patient navigation
Core specialties include rheumatology, neurology, endocrinology, dermatology, pulmonology, and cardiology, with plans for expansion
Impact on rural hospitals: The model helps keep revenue local through labs, imaging, and infusion services, supporting struggling community hospitals
Beyond rural areas: Expanding to serve other underserved communities, including inner-city neighborhoods where transportation and technology barriers create similar access challenges

NOTABLE QUOTE: "Until that pill, that medication actually gets into the body and changes that disease state, nothing actually changed. That's what we do - we follow them and walk them through the entire process so that their actual disease state does get mitigated." - Dr. Kara Hartl

Dr. Hartl’s Bio:

Dr. Kara Hartl, educated at Harvard University and UC San Diego Medical School with training at Bascom Palmer Eye Institute, has dedicated her career to expanding access to world-class healthcare. After establishing Alaska's most technologically advanced multi-specialty medical center, she founded the international non-profit Gift of Sight and co-created the Prevention of Global Blindness fellowship to combat blindness worldwide. Drawing from her 14 years of experience serving rural Alaska and recognizing the potential of telemedicine during the COVID-19 pandemic, Dr. Hartl launched Troy Medical, an innovative telehealth company that partners with local clinics to deliver specialty care to underserved communities, setting new standards for rural healthcare delivery across America.

Find Dr. Hartl:

Troy Medical Website

Gift of Sight NonProfit

Email: cara.hartl@troymed.com

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Balancing Great Medicine with Smart Business Featuring Monica Capelli, EP 146

In this episode of Thriving Practice, host Tracy speaks with Monica Cappelli, founder of Rev Billing Systems. Monica shares her expertise on managing revenue cycles and building thriving healthcare practices. From setting clear visions to implementing effective systems, this conversation is packed with valuable insights for healthcare providers looking to improve their business acumen without compromising patient care.

Key Topics Discussed:

- The importance of having a clear vision for your practice

- Communicating effectively with your team and patients about finances

- Implementing systems and training to maximize revenue collection

- The benefits of outsourcing certain aspects of practice management

- Balancing clinical excellence with business savvy

- Creating a positive ripple effect in your practice and community

Notable Quotes:

"Don't be afraid to be a business person." - Monica Capelli

"You can be the nicest doctor in the world and be fair to everybody while taking care of your business as well." - Monica Capelli

Bio:

Monica Cappelli is a dental practice management expert with over 26 years of experience as a COO in the dental industry. Married to a general practice dentist for 37 years, she brings a unique insider's perspective to her work. Monica specializes in accounts receivable management, helping practices across the USA optimize their billing and collections processes. As an Accounts Receivable Consultant and coach, she offers personalized strategies to streamline revenue cycle operations and maximize financial performance. A sought-after speaker, Monica is known for her engaging style and ability to deliver actionable tips for immediate implementation in dental practices.

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Facebook

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Why You Need a Lawyer on Speed Dial Featuring Michelle Bomberger, EP 145

In this episode of Thriving Practice, host Tracy sits down with Michelle Bomberger, an innovative attorney and entrepreneur who's revolutionizing how small businesses, particularly healthcare practices, approach legal counsel. Michelle, founder of Equinox Business Law Group, shares her unique perspective on why having a strategic legal partner is not just about avoiding trouble, but about empowering practice owners to make confident decisions and seize growth opportunities. This conversation challenges the traditional view of legal services and offers a fresh, proactive approach that could transform how you manage risk and strategy in your healthcare practice.

Episode Highlights:

The concept of a "risk profile" for healthcare practices and how understanding it can lead to better decision-making
Why having a generalist legal approach, similar to a primary care physician, can benefit your practice
The importance of regular legal "check-ups" and how they can prevent major issues down the line
Michelle's innovative fixed-price model that removes barriers to seeking legal advice
The three-pronged framework for evaluating and managing risk: contracts, insurance, and entity structure
How a proactive legal strategy can actually drive growth and opportunity in your practice
The value of having a legal partner who understands both the healthcare industry and the entrepreneurial mindset
Practical tips for finding and building a relationship with the right legal counsel for your practice
Why it's okay (and important) for practice owners to admit when they don't know something about the business side of healthcare
How the right legal support can empower not just owners but also practice managers to make better decisions

Bio:

Michelle Bomberger is the Founder and CEO of Equinox Business Law Group, bringing a unique blend of legal expertise and entrepreneurial insight to her role. With dual graduate degrees in law (J.D.) and business (M.B.A.) from Northwestern University, Michelle has a background that spans business consulting, corporate management, and law firm experience. Her approach combines pragmatic legal counsel with a deep understanding of the emotional and practical aspects of business ownership.

Michelle's innovative legal service model focuses on providing strategic, proactive guidance to small businesses and entrepreneurs. Her work encompasses a wide range of business law areas, including strategic planning, ownership and governance, transactions, and employment matters. Recognized as one of Puget Sound Business Journal's "40 Under 40" and a King County Executive's Woman Small Business of the Year, Michelle is also actively involved in community service, serving on boards of local non-profits and business organizations.

Born in Panama and now based in Seattle, Michelle balances her professional life with family time, cooking, traveling, and reading.

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Thriving

Value-Based Care in Healthcare: How Private Practice Owners Can Boost Profits While Improving Patient Outcomes EP 144 Featuring Katherine Evans

In this episode of Thriving Practice, we dive deep into the world of value-based care with Katherine Evans, President of Novocardia, a division of Cardiovascular Associates of America. Katherine shares her expertise on how value-based care models are transforming cardiovascular healthcare delivery, improving patient outcomes, and enhancing provider experiences.

Key Topics Discussed:

Understanding value-based care and its importance in modern healthcare
The role of technology in streamlining care delivery and reducing provider burnout
Implementing comprehensive care models for chronic conditions like heart failure
Strategies for improving patient access and experience
The importance of interdisciplinary teams in healthcare delivery
Balancing fee-for-service and value-based care models
The future of healthcare reimbursement and quality metrics

Notable Quotes:

"Value-based care really sits on a continuum." - Katherine Evans

"My goal ultimately is to have providers when they finish their day, it's done." - Katherine Evans

"It's really important for all of us to continue to stop and slow down so that we can move faster." - Katherine Evans

Takeaways:

Value-based care models focus on quality outcomes rather than transactional healthcare, creating win-win scenarios for patients and providers.
Technology plays a crucial role in improving care delivery, from remote patient monitoring to AI-assisted triage systems.
Effective implementation of value-based care requires a prescriptive model and careful planning.
Improving provider experience directly translates to better patient care and outcomes.

Katherine’s Bio:

Katherine Evans is the President of Novocardia, a division of Cardiovascular Associates of America, the largest network of private practice cardiologists in the United States. With over 20 years of experience in cardiology and value-based care, Katherine is at the forefront of transforming cardiovascular care delivery in the country.

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Facebook

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Season 8 Launch: Double Episodes, New Community, and What's Next for Thriving Practice, EP 143

Join us for the Season 8 premiere as Tracy unveils exciting changes, including the Overachiever's Intensive with double episodes in January and February. Learn about our new global Thriving Practice Community, meet the team behind the scenes, and discover how our evolving format will deliver more actionable insights for practice owners. Whether you're a longtime listener or new to the show, this episode maps out how we'll support your sustainable growth in 2025.

In this episode:

Overachiever's Intensive: Double episodes in January/February covering essential topics from legal considerations to revenue cycle management, designed for practice owners ready to accelerate their growth
Thriving Practice Community Launch: A global membership platform offering expert business consulting, comprehensive workshops, and executive coaching for healthcare practice owners
Meet the Team: Introduction to Miranda (Operations), Ciara (Research), and Aaron (CFO) who make the magic happen behind the scenes
New Format: Bi-monthly "snack" episodes featuring unscripted conversations with Miranda, sharing real client success stories and practical insights
Growth Strategy: How weekly episodes and peer stories will help you implement sustainable growth strategies in your practice

Resources mentioned:

ThrivingPracticeCommunity.com
Founding member enrollment (closes Feb 14, 2025)

Tracy’s Bio:

Tracy Cherpeski, MBA, MA, CPSC, is an executive coach and leadership development expert. Her mission is to unlock the potential for success in every individual and organization she works with. With a background in operations and a passion for driving growth, she approaches each engagement with professionalism and a keen eye for optimizing structures, processes, and productivity to boost profitability.

Tracy's coaching, consulting, and training programs are designed to provide a holistic experience, integrating leadership development, executive coaching, and mindset mastery. Her expertise has been sought after by small business owners, industry groups, networking organizations, government agencies, and corporations alike.

Originally hailing from the Pacific Northwest, Tracy now calls Chapel Hill, North Carolina, her home. Wherever she goes, her commitment to helping people and organizations reach their full potential remains unwavering.

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Save $100,000+ on Your Healthcare Practice Lease: Expert Real Estate Strategies Featuring Colin Carr, EP 142

Episode Overview:

In this episode, we dive deep into the world of commercial real estate for healthcare providers with expert Colin Carr. Learn how to make informed decisions about your practice location, whether you're leasing, purchasing, or renewing your current lease.

Key Points:

Introduction to Carr, a nationwide commercial real estate firm specializing in healthcare
The importance of representation in real estate transactions
Why talking directly to landlords during lease renewals can weaken your position
The benefits of exploring multiple options before making real estate decisions
Factors to consider when deciding between leasing and purchasing
How to evaluate your current lease against market rates
The potential savings and benefits of working with a commercial real estate expert
Why most healthcare providers don't have to pay for commercial real estate services

Notable Quotes:

"If you are having conversations with your landlords directly, you have lost your posture to start with." - Colin Carr

"You should never be talking to your current landlord on a lease renewal until you've gone to market." - Colin Carr

"There's a couple $100,000 that are on the line." - Colin Carr on the financial impact of real estate decisions

Actionable Advice:

Always go to market and explore multiple options before making real estate decisions
Use a professional representative for lease negotiations
Consider both leasing and purchasing options, even if you're leaning one way
Take advantage of free resources and evaluations offered by commercial real estate firms

Resources Mentioned:

- Carr website: carr.us

- Free lease evaluation tool on Carr website

- Resources tab on Carr website with articles, blogs, FAQs, and glossary terms

If you're considering a new location, expansion, or lease renewal for your healthcare practice, visit carr.us to find an agent in your area or request a free lease evaluation.

Guest Bio:

Colin Carr is the founder and CEO of CARR, the nation’s leading provider of commercial real estate services for healthcare tenants and buyers. Every year, thousands of healthcare practices trust CARR to help them achieve the most favorable terms on their lease and purchase negotiations. Colin has been involved in commercial real estate for over two decades and has personally completed over 1,000 transactions.

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2024's Most Impactful Healthcare Practice Growth Strategies (Year in Review + 2025 Preview) EP 141

In this special year-end episode, Tracy reflects on the transformative journey of Thriving Practice and previews exciting changes for 2025. Discover how successful practice owners are growing their businesses without sacrificing wellbeing.

Key Highlights:

- Evolution of Thriving Practice podcast and its focus on healthcare practice owners

- Success stories featuring Dr. G (30% revenue growth while reducing clinical hours) and Dr. B (successful multi-service expansion)

- Top episodes from 2024:

- EP 119: Carla Titus: Practice Ownership Blueprint

- EP 120: Hally Brooke: Whole-Person Wellness

- EP 124: Jessica Martin: Enhancing Patient Experience with Psychology

- EP 136: Carolyn Boldt: Beyond Gray Walls

2025 Announcements:

- Return to weekly episode format

- January/February "Overachievers Intensive" with 2 episodes per week

- Launch of Thriving Practice Community (TPC)

- Call for practice owner success stories

Resources Mentioned:

- ThrivingPracticeCommunity.com

- Book a strategy call: ThrivingPracticeCommunity.com/call

- Guest application link in show notes

Tracy’s Bio: Tracy Cherpeski, MBA, MA, CPSC, is an executive coach and leadership development expert. Her mission is to unlock the potential for success in every individual and organization she works with. With a background in operations and a passion for driving growth, she approaches each engagement with professionalism and a keen eye for optimizing structures, processes, and productivity to boost profitability.

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