Women Authors of Achievement (WAA) Podcast

Today’s episode marks an exciting milestone: it’s the official launch of our year-long partnership with flaconi, Germany’s leading online retailer for beauty and perfume. Flaconi stands for more than just beauty products, it’s a brand that celebrates diversity, mental well-being, empowerment, and culture. Values that align deeply with what we do here at WAA. And to celebrate this moment, we’ve planned this special edition of the show.

Alexandra Szarmach is flaconi’s CHRO and Managing Director. With a background that spans sales and HR at global giants like Sephora, Alexandra brings both business savvy and a deep, human-centered leadership style. She opened up about what it means to lead through values, to support mental health in the workplace in tangible ways, and how she is creating inclusive space for women to rise across industries.

This conversation goes beyond titles. It's about real leadership, the messy parts of growth, and the strength it takes to build inclusive, thriving cultures.

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Viviane Sassen doesn’t just take photographs, she creates entire worlds. Known for her dreamlike use of light and shadow, she moves seamlessly between fashion, fine art, and documentary photography, always pushing the boundaries of visual storytelling, often exploring themes of identity, memory, and mortality.

In this conversation, we’ll uncover the influences that shaped her artistic vision, from her childhood in Kenya to her fascination with abstraction. Whether you’re an artist, a storyteller, or simply curious about the way we see the world, this conversation will leave you looking at photography and life through a new lens.

If you enjoy this conversation, don’t forget to rate and review on your favorite podcast platform. I love reading your thoughts! Now, let’s dive in.

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I’m joined by Maria von Scheel-Plessen, who traveled all the way from Munich to meet me at Fotografiska’s cozy Bar Clara—bringing luxury straight to the show. As a senior marketing leader for a top luxury brand, Maria is a powerhouse in her field, blending strategy, tech, and business. But her path wasn’t conventional. Instead of stepping into her family’s 300-year-old legacy, she carved her own path—moving across the world, taking bold risks, and redefining what leadership looks like.

In this episode, we get real about the highs and lows of leading—navigating self-doubt, setting boundaries, and making big career moves. Maria also shares insights on the future of luxury, from shifting consumer habits to why personalization is everything. And of course, we talk about the power of trusting yourself—because sometimes, the best strategy isn’t just knowing the market, it’s knowing you.

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This episode's guest is Annett Kuhlmann, co-founder of Marsano—a brand that redefined floristry in Berlin. Annett’s journey is fascinating. With training in photography from the Ostkreuzschule and interior design at St. Martin’s, her unique eye for beauty is what sets Marsano apart. Over the past 20 years, she and her co-founders, Katrin and Andreas, have built Marsano into something extraordinary—a perfect blend of creativity, sustainability, and collaboration.

In this episode, we talk about her early inspirations, the challenges of running a creative flower business, and how Marsano’s distinctive aesthetic came to life. We’ll also explore her personal favorites—flowers, colors, and the joy (and challenges!) of staying creative.

Sit back, relax, and get ready to be inspired by Annett’s story and the world of Marsano. Let’s dive in!

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Today, I’m thrilled to sit down with someone truly inspiring—Leyla Piedayesh, the founder and creative heart behind Lala Berlin.

For over two decades, Leyla has been at the forefront of redefining contemporary fashion, blending Berlin’s cosmopolitan energy with her Persian heritage to create a brand that’s as bold as it is personal. From navigating the challenges of entrepreneurship and steering through turbulent times to making powerful political statements through her iconic kufiya-inspired designs, Leyla’s story is one of resilience, reinvention, and purpose.

Leyla opens up about the personal and professional lessons that shaped her legacy—her reflections on trust and leadership, the emotional impact of hormonal shifts, and her vision for empowering women through her work.

If you enjoy this episode, don’t forget to rate it on Spotify or leave a review on Apple Podcasts. 

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In this episode, we’re diving into a topic that’s not just about living longer but living better: longevity. My guest is the amazing Dr. Kati Ernst, co-founder of ooia, a brand that has transformed the period market in Germany and she is now exploring how to have healthier, more vibrant lives at any age.

Kati’s journey is nothing short of inspiring—from consulting for luxury brands to building a purpose-driven company and launching a podcast about healthy aging. We’ll talk about the turning points that shaped her approach to health, how longevity influences her life and work, and what we can all learn about crafting a life full of energy and meaning.

If you enjoy this episode, don’t forget to rate it on Spotify or leave a review on Apple Podcasts. Let’s get started!

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This time around, I’m taking you with me to the Merz b. Schwanen flagship store in Berlin. Picture this: a rainy November evening, yet inside the store, we are welcomed by the whole crew into their world of timeless design. I sit down with Gitta Plotnicki, the co-owner and creative director of the brand, to dive into this fascinating story.

Merz b. Schwanen, a brand that dates back to 1911, has been revived in the most inspiring way. Gitta and her husband, Peter, have brought new life to century-old loopwheel machines—affectionately nicknamed their “gentle old ladies”—to create sustainable, high-quality clothing. But it’s not just about honoring history. From discovering a Henley T-shirt at a Berlin flea market to creating a viral sensation thanks to The Bear, Gitta shared how they balance tradition with modernity while staying true to their craft.

In this episode Gitta reminds us that passion, patience, and the people you surround yourself with are key to building something meaningful. Let’s dive into her incredible journey!

And don't forget to rate and review the show on your favorite streaming platform.

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In this episode, recorded live at the intimate Nomi Winebar in Kreuzberg, we dive into how Anahita Sadighi is reimagining the traditional art gallery, merging art, culture, and music to create spaces that challenge stereotypes and foster deep connection. Anahita’s energy is contagious as she opens up about reimagining what an art gallery can be, turning it into a space for connection, creativity, and dialogue. We even dive into her new secret after-party series called, The Loft, where art and music come together in an intimate and exciting way.

This episode is full of powerful insights and inspiration, so I hope you enjoy listening as much as I enjoyed interviewing Anahita!

And don't forget to rate and review the show on your favorite podcast platform.

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From growing up in Berlin with a multicultural background to creating timeless spaces that balance opulence and minimalism, the story of Ester Bruzkus is filled with inspiration. We’ll dive into how her early love for architecture grew into a celebrated career, what it’s like breaking barriers as a woman in the male dominated area, and her passion for bold colors, and the balance she strikes between trends and timelessness in her designs.

If you enjoy this episode, don’t forget to rate it on Spotify or leave a review on Apple Podcasts. Let’s dive in!

Read more about the Women Authors of Achievement (WAA) Podcast via https://waa.berlin/about
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