Branding with Becks

Branding with Becks, hosted by Becks Bataille.

Basic Member

Latest Episodes

Owning the Cringe: How Millennials Redefined Cool

Owning the Cringe: How Millennials Redefined Cool

For Millennials, being called “cringe” isn’t an insult, it’s a badge of honor. Unlike previous generations who chased “cool,” Millennials embrace awkwardness, nostalgia, and self-deprecating humor. But why?

In this episode, we explore the psychology and cultural shifts that made Millennials comfortable with cringe. From the rise of internet culture to breaking away from perfectionist branding, we’ll compare generational attitudes toward authenticity, image, and identity.

If you’ve ever wondered why Millennials proudly belt out 2000s pop hits or post self-aware memes, this episode breaks down what it says about branding, culture, and consumer behavior.

Seasonal Décor Effect: Psychology at Play

Seasonal Décor Effect: Psychology at Play

From pumpkin spice everything to twinkling holiday lights, seasonal décor is more than just decoration-it’s psychology at work. In this episode, we explore why people spend big on items that only come out once a year and how brands use nostalgia, tradition, and social influence to drive those purchases.

We’ll break down the emotional triggers behind seasonal shopping, the role of scarcity and FOMO, and why decking the halls feels so satisfying.

If you’ve ever wondered why the urge to refresh your home hits hardest around the holidays, this episode unwraps the science (and strategy) behind it.

From Fans to Customers: Why We Buy Celebrity Products

From Fans to Customers: Why We Buy Celebrity Products

Why do we trust and spend money on celebrity-owned businesses? It’s more than just fame-it’s psychology, social influence, and emotional connection at work. In this episode, we break down the hidden factors that make celebrity-backed brands so appealing, from parasocial relationships to the status boost that comes with buying in.Whether it’s skincare or fashion lines, we’ll uncover how stars turn their influence into thriving businesses-and why so many can’t resist.


Connect with Becks

Crumbl Cookies and the Sweet Science of Consumer Habits

Crumbl Cookies and the Sweet Science of Consumer Habits

From rotating weekly flavors to Instagram-worthy packaging, Crumbl has tapped into powerful psychological triggers that turn casual customers into loyal fans.

In this episode, we break down the branding and consumer behavior strategies behind the Crumbl phenomenon. Why do people line up for cookies every week? How does scarcity, social proof, and emotional marketing drive the hype? And what can other businesses learn from Crumbl’s sweet success?

If you’ve ever wondered why Crumbl feels irresistible, this deep dive into consumer psychology and branding has the answers.


Connect with Becks

Psychology of Your Daily Starbucks Run

Psychology of Your Daily Starbucks Run

Buying Starbucks every day isn’t just about caffeine-it’s about psychology, branding, and behavior. In this episode, we dive into why Starbucks has become more than a coffee shop and how it turned into a daily ritual for millions. From the power of habit loops to the emotional pull of branding, we’ll uncover the business strategies that make your coffee run feel irresistible.

If you’ve ever wondered why your morning latte feels like a non-negotiable start to the day, this breakdown of the Starbucks effect is for you.


Connect with Becks



Does Influencer Marketing Still Work in 2025?

Does Influencer Marketing Still Work in 2025?

I’m unpacking whether influencer marketing still actually works, and the shifts creators and brands need to know in 2025.From micro-influencers and niche authority to the power of long-form trust-building, the landscape is changing (but the opportunity is still very real).Let’s talk strategy, impact, and where things are headed. ☕📲

How I Grew My Hair: What Actually Worked

How I Grew My Hair: What Actually Worked

No fluff, no magic potions-just the real habits and products that helped me grow my hair longer, stronger, and healthier over time. In this episode, I’m breaking down my go-to hair care practices, the mindset shift that changed everything, and what I stopped doing to see real results. If you're on a hair growth journey, this is your sign to stay consistent and trust the process.

Pep Talk for Creators: Keep Showing Up

Pep Talk for Creators: Keep Showing Up

This one’s for the content creator who’s questioning if it’s worth it.

In this quick sip of encouragement on The Brew with Becks, I’m reminding you that putting yourself out there takes realcourage. It’s vulnerable. It’s exhausting. But it also makes impact.

If you needed a sign to keep going — this is it.
You’re doing better than you think. ☕💻

Break free from trends: Embrace conscious fashion

Break free from trends: Embrace conscious fashion

Not following all the latest trends and social media hype is totally achievable and empowering.

In today's episode, we discuss defining your personal style, pausing before purchases, investing in quality pieces, and curating a capsule wardrobe. Remember, trends fade but your authentic style lasts-don’t let FOMO get to you!

Bio of Branding with Becks

Branding with Becks, hosted by the lifestyle blogger and social media marketer Becks Bataille, is a captivating podcast that explores the realms of personal branding, social media marketing, entrepreneurship, and beyond. In each episode, Becks delves into various aspects of personal branding, social media marketing, and entrepreneurship, providing practical guidance on topics such as content creation, audience engagement, brand identity, and leveraging social media platforms effectively. 


Through her own experiences and expertise, Becks shares valuable insights, strategies, and tips that help individuals establish and elevate their personal brand.

Similar Podcasts

Podcasts

Hong Kong

Asia InsurTech Podcast is the only Asian insurance-focused podcast.

"Stories and Strategies for Public Relations and Marketing," hosted by Doug Downs.

Podcasts

Australia

"Product Ops People Podcast" hosted by Simon Hilton.

"The Long Game" is a podcast hosted by Allie Decker, David Ly Khim, and Alex Birkett.

Podcasts

United Kingdom

"Crazy Until It's Not: Startups, Venture Capital & Big Ideas" is a podcast by firstminute capital.

Branding over Wine, this podcast presented by Brandingmag.

The Leadership Habit podcast, presented by Crestcom International.

The B2B Insights Podcast, hosted by Nick Hague.

Podcasts

United States

"SaaS Whispers: The SaaS Management Podcast" is a podcast series presented by Zluri.

back-to-top