Branding with Becks

Today we’re talking about a big idea: story-living-the reason the most loved brands don’t just craft great stories, they bring them to life in everything they do.Shantanu Srivastava is a global marketing and innovation leader who has shaped brand and growth strategy for some of the world’s most respected consumer and healthcare companies, including Twinings, Danone, Sanofi and Reckitt. He has launched new brands, revitalized heritage brands and led enterprise-wide innovation acceleration.He now runs a consulting and advisory practice helping organizations reimagine brands through purpose, storytelling and consumer-led innovation, and serves on boards with startups and other organizations across the food and wellness space.Shantanu is also co-founder of Healthverse, a wellness movement rooted in natural healing, science-backed wellness practices and food solutions, reflecting his belief that brands should advance both human and business health.Known for his light-hearted but grounded approach, Shantanu bridges corporate rigor with entrepreneurial energy.LinkedIn: https://www.linkedin.com/m/in/shantanusrivastava-8b45b29/Healthverse: https://healthverse.uk/Together, we unpack what it truly means for a brand’s purpose to show up in every product, partnership, and experience-and how leaders can build ecosystems where a brand’s story is lived every single day.

Field meets Digital Marketing, we're taking about what happens when real-world experiences fuel your online presence.

Digital marketing is the science of being seen and remembered in a world that never stops scrolling. Learn how you can apply a digital marketing strategy to your business today.

Before hashtags and ad pixels, marketing happened face-to-face - and it still matters more than ever.

Let’s talk about shaking hands, sampling products, and how to make real-world engagement scale.

Field marketing is all about creating face-to-face experiences that build trust, awareness, and connection. Watch now to learn how you can apply it today.

Luxury resorts, five-star cruises, and “exclusive” getaways look incredible online, but is the experience really as glamorous as the marketing makes it seem?

In this episode, we break down the psychology behind luxury travel marketing, the red flags that signal a trip might not be worth the splurge, and how to plan a vacation that actually feels luxurious (without overspending).

Whether you’re dreaming of your next big escape or just curious how the travel industry sells “the dream,” this episode will help you see past the glossy ads and book smarter.

Wholesale stores like Costco, Sam’s Club, and BJ’s promise big savings-but are you really saving money, or just buying more than you need?

In this episode, we break down the smartest ways to shop wholesale: what to buy, what to skip, and how to maximize your membership. From bulk bargains to hidden deals, we’ll uncover the shopping strategies that actually stretch your dollar without wasting it.

Perfect for anyone who loves a good deal (or wants to stop overspending at the warehouse club).

The Stanley Cup tumbler isn’t just a water bottle...it’s a cultural phenomenon. But how did a century-old brand suddenly become the must-have accessory?

In this episode, we dive into the marketing strategies and psychology behind Stanley’s viral success. From scarcity drops and TikTok hype to influencer partnerships and lifestyle branding, we’ll uncover how Stanley turned hydration into a status symbol.

If you’ve ever wondered why everyone suddenly owns the same oversized cup, this breakdown of the Stanley effect will quench your curiosity.

Dollar General feels like a bargain hunter’s dream, but are you actually saving money? In this episode, we dive into the psychology and business strategy behind discount shopping, breaking down where Dollar General helps your wallet…and where it might not.

We’ll explore:

• The marketing tactics that make everything feel like a deal

• Why “small savings” can add up (or trick you into overspending)

• How Dollar General’s pricing compares to competitors

• The psychology of value, convenience, and perceived savings

If you’ve ever walked out of Dollar General with way more than you planned, this episode unpacks whether it’s smart shopping, or just smart branding.

Good, bad, or both-should you leave a review? In this mini episode with Lizzie, we're exploring the psychology behind reviews and how they influence businesses and buyers.