Content and Conversation: SEO Tips from Siege Media

Marketing

"Content and Conversation: SEO Tips from Siege Media" is a podcast hosted by Siege Media.

Claim This Profile

Basic Member

Latest Episodes

The Optimal In-House Team Structure

Show Notes:

0:24: Exploring the optional internal team structure for content marketing
1:18: Why in-house Content Marketing Managers are the most effective
2:59: The role of SEO Managers in driving success (ideally)
4:03: The pitfalls of outsourcing and its impact on quality and bandwidth
5:19: The importance of consistency in brand voice and tone with freelancers
6:50: Ross’ perfect in-house team structure
9:02: The pros and cons of Founder/CEO involvement
11:58: How to navigate the challenges of in-house SEO management
13:35: Closing insights

Show Links

Content Marketing Trends for 2024

Show Notes:

00:00 - Introduction
1:02 - Despite slightly smaller budgets, businesses remain committed to content marketing
2:47: Reports indicate higher success rate for those who invest more per asset
3:24: What we're currently seeing in AI's impact, AI usage up YOY
5:25: Is AI helping or hurting your content?
7:29: Where AI is making the most significant impact
8:46: Unpacking the decline the link building and its implications
10:32: The rise of organic link building
11:42: Interactive content use surges
13:07: Is AI and code development practical?
14:51: Businesses biggest challenge — lead generation

Show Links

The Future of SEO Jobs w/ Nick LeRoy

Show Notes:

00:00 - Introduction
01:15 - The SEO Job Market
4:30 - Should we be scared of SGE and AI?
08:00 - Changes in the SEO industry
14:50 - What does the future look like?
16:48 - Thoughts on SGE
20:47 - Would you change anything about your career?
25:00 - How to future proof your job
28:20 - Technical SEOs vs Content SEOs
36:13 - Final Thoughts

Show Links:

How To (Actually) Get SEO Projects Accomplished With Tory Gray

Show Notes:

00:00: Introduction
01:53: Understanding why problems in SEO occur
07:55: Being a T-shaped marketer
09:10: Ross shares a recent client case study
10:50: Tory shares a recent client case study
13:28: Having critical conversations with clients
15:45: Thematic issues that prevent SEO work
19:54: Useful tips for getting SEO projects done
24:20: Client communication philosophies
27:20: Final thoughts on Ross' Linkedin post
33:43: Conclusion

Show Links:

All-in on Organic Links: Lessons 18 Months Later

Show Notes:

00:00: Introduction
00:57: Lessons from BrightonSEO
02:20: Strategies for Link Relevancy
04:00: Lessons from Less Manual Link Building
10:20: How Do Brand and EEAT Signals Impact Links
15:45: Summing It All Up
18:36: Outro

Show Links:

How To Do Winning Keyword Research For 2024

Show Notes:

00:00: Introduction
02:09: Intro to the sheet
3:00: Keyword Research process
4:50: Keyword Difficulty
5:20: Relevancy Score
6:30: Ranking Page URL
9:27: Links
11:45: Page Traffic and Traffic Value
13:05: KOB Score
15:00: SERP Features and Keyword Demand Trends
16:40: Word Count
17:48: Refresh Frequency
19:17: Revised KOB score
20:25: Categorize and Funnel Stage
22:08: Conclusion

Show Links:

Insights From 4 Content Marketing Tests

Show Notes:

00:17: Above the fold best practices
3:46: Siege Media’s sticky navigation case study
6:47: The impact of font size on conversion rate
10:46: The power of updating content

Show Links:

The Best X Strategies for Executing BOFU Content

Show Notes:

00:30: BOFU benefits in SaaS
00:55: Why “Best X” roundups are necessary
2:45: BOFU content best practices
5:41: How to counter legal ramifications
7:21: The importance of updates
9:01: Alternative and “vs” page strategies
11:09: When landing pages make sense
12:14: How internal linking fits in
12:14: HubSpot example
14:05: PandaDoc example
15:38: Addressing the fear of retaliation
17:06: Executing BOFU as a brand new website

Show Links:

Why Most People Are Doing Digital PR Wrong

Show Notes:

00:23: Does digital PR have enough value per link?
4:35: How to execute link building effectively
6:40: Breaking down the value of links by industry
7:29: Off-brand digital PR — the “Principal—Agent” problem
9:59: Deploying digital PR campaigns 1-4x a year
11:50: Why keyword-driven digital PR makes the most impact
13:08: How to fuel internal linking across your site
14:29: Digital PR best practices, the fundamentals
15:49: Final tips, tricks, and tactics/li>

Show Links:

Bio of Content and Conversation: SEO Tips from Siege Media

"Content and Conversation: SEO Tips from Siege Media" is a podcast hosted by Siege Media and its founder, Ross Hudgens. The podcast focuses on providing practical insights and strategies to help improve content marketing, search engine optimization (SEO), and other related topics.

Drawing on their experience and success in helping clients achieve significant increases in website traffic, Siege Media delves into the details of what drives content to rank higher in search engine results and how to encourage content sharing. Listeners can expect discussions on various aspects of content marketing, SEO tactics, email outreach strategies, Reddit marketing, and more.

The podcast aims to equip marketers, content creators, and SEO enthusiasts with actionable tips and techniques to enhance their online presence and drive organic traffic to their websites. By sharing their expertise and real-world examples, Siege Media provides valuable insights that can help listeners improve their content's visibility and engagement.

Contact Podcasts