Content and Conversation: SEO Tips from Siege Media

"Content and Conversation: SEO Tips from Siege Media" is a podcast hosted by Siege Media.

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Latest Episodes

Content Marketing Trends for 2024

Content Marketing Trends for 2024

Show Notes:

  • 00:00 - Introduction
  • 1:02 - Despite slightly smaller budgets, businesses remain committed to content marketing
  • 2:47: Reports indicate higher success rate for those who invest more per asset
  • 3:24: What we're currently seeing in AI's impact, AI usage up YOY
  • 5:25: Is AI helping or hurting your content?
  • 7:29: Where AI is making the most significant impact
  • 8:46: Unpacking the decline the link building and its implications
  • 10:32: The rise of organic link building
  • 11:42: Interactive content use surges
  • 13:07: Is AI and code development practical?
  • 14:51: Businesses biggest challenge — lead generation

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The Future of SEO Jobs w/ Nick LeRoy

The Future of SEO Jobs w/ Nick LeRoy

Show Notes:

  • 00:00 - Introduction
  • 01:15 - The SEO Job Market
  • 4:30 - Should we be scared of SGE and AI?
  • 08:00 - Changes in the SEO industry
  • 14:50 - What does the future look like?
  • 16:48 - Thoughts on SGE
  • 20:47 - Would you change anything about your career?
  • 25:00 - How to future proof your job
  • 28:20 - Technical SEOs vs Content SEOs
  • 36:13 - Final Thoughts

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How To (Actually) Get SEO Projects Accomplished With Tory Gray

How To (Actually) Get SEO Projects Accomplished With Tory Gray

Show Notes:

  • 00:00: Introduction
  • 01:53: Understanding why problems in SEO occur
  • 07:55: Being a T-shaped marketer
  • 09:10: Ross shares a recent client case study
  • 10:50: Tory shares a recent client case study
  • 13:28: Having critical conversations with clients
  • 15:45: Thematic issues that prevent SEO work
  • 19:54: Useful tips for getting SEO projects done
  • 24:20: Client communication philosophies
  • 27:20: Final thoughts on Ross' Linkedin post
  • 33:43: Conclusion

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All-in on Organic Links: Lessons 18 Months Later

All-in on Organic Links: Lessons 18 Months Later

 

Show Notes:

  • 00:00: Introduction
  • 00:57: Lessons from BrightonSEO
  • 02:20: Strategies for Link Relevancy
  • 04:00: Lessons from Less Manual Link Building
  • 10:20: How Do Brand and EEAT Signals Impact Links
  • 15:45: Summing It All Up
  • 18:36: Outro

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How To Do Winning Keyword Research For 2024

How To Do Winning Keyword Research For 2024

Show Notes:

  • 00:00: Introduction
  • 02:09: Intro to the sheet
  • 3:00: Keyword Research process
  • 4:50: Keyword Difficulty
  • 5:20: Relevancy Score
  • 6:30: Ranking Page URL
  • 9:27: Links
  • 11:45: Page Traffic and Traffic Value
  • 13:05: KOB Score
  • 15:00: SERP Features and Keyword Demand Trends
  • 16:40: Word Count
  • 17:48: Refresh Frequency
  • 19:17: Revised KOB score
  • 20:25: Categorize and Funnel Stage
  • 22:08: Conclusion

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Insights From 4 Content Marketing Tests

Insights From 4 Content Marketing Tests

Show Notes:

  • 00:17: Above the fold best practices
  • 3:46: Siege Media’s sticky navigation case study
  • 6:47: The impact of font size on conversion rate
  • 10:46: The power of updating content

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The Best X Strategies for Executing BOFU Content

The Best X Strategies for Executing BOFU Content

Show Notes:

  • 00:30: BOFU benefits in SaaS
  • 00:55: Why “Best X” roundups are necessary
  • 2:45: BOFU content best practices
  • 5:41: How to counter legal ramifications
  • 7:21: The importance of updates
  • 9:01: Alternative and “vs” page strategies
  • 11:09: When landing pages make sense
  • 12:14: How internal linking fits in
  • 12:14: HubSpot example
  • 14:05: PandaDoc example
  • 15:38: Addressing the fear of retaliation
  • 17:06: Executing BOFU as a brand new website

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Why Most People Are Doing Digital PR Wrong

Why Most People Are Doing Digital PR Wrong

Show Notes:

  • 00:23: Does digital PR have enough value per link?
  • 4:35: How to execute link building effectively
  • 6:40: Breaking down the value of links by industry
  • 7:29: Off-brand digital PR — the “Principal—Agent” problem
  • 9:59: Deploying digital PR campaigns 1-4x a year
  • 11:50: Why keyword-driven digital PR makes the most impact
  • 13:08: How to fuel internal linking across your site
  • 14:29: Digital PR best practices, the fundamentals
  • 15:49: Final tips, tricks, and tactics/li>

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What Is E-E-A-T? And How to Optimize For It

What Is E-E-A-T? And How to Optimize For It

Show Notes:

  • 00:08: Welcome, Bernard Huang, Co-founder of Clearscope
  • 00:35: E-E-A-T’s background and evolution
  • 4:00: Common E-E-A-T misapplications by SEOs
  • 13:21: The value of a simple photoshoot
  • 18:27: Modern SEO necessities vs. technical SEO
  • 27:32: How to optimize every pixel on your site

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Bio of Content and Conversation: SEO Tips from Siege Media

"Content and Conversation: SEO Tips from Siege Media" is a podcast hosted by Siege Media and its founder, Ross Hudgens. The podcast focuses on providing practical insights and strategies to help improve content marketing, search engine optimization (SEO), and other related topics.

Drawing on their experience and success in helping clients achieve significant increases in website traffic, Siege Media delves into the details of what drives content to rank higher in search engine results and how to encourage content sharing. Listeners can expect discussions on various aspects of content marketing, SEO tactics, email outreach strategies, Reddit marketing, and more.

The podcast aims to equip marketers, content creators, and SEO enthusiasts with actionable tips and techniques to enhance their online presence and drive organic traffic to their websites. By sharing their expertise and real-world examples, Siege Media provides valuable insights that can help listeners improve their content's visibility and engagement.

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