Content and Conversation: SEO Tips from Siege Media

Show Notes:

• 00:05: Welcome, Matt Bowers, SEO Consultant (Zapier and Zillow Alum)
• 11:01: Indexation is becoming more challenging. Should a new startup consider programmatic?
• 01:12: Do you believe there’s a minimum threshold of unique content that a programmatic page should have to be successful?
• 11:01: Indexation is becoming more challenging. Should a new startup consider programmatic?
• 20:04: Certain SERPs may not display programmatic page types. Do you think this reflects on the potential success of programmatic approaches?
• 22:44: What does an ideal programmatic deployment strategy look like?
• 26:34: What are the common mistakes in implementing programmatic?
• 34:04: How do you conduct keyword research for long-tail keywords, when keyword tools often show “no data” or “zero” for them?
• 38:14: What are your thoughts on using AI for those pages versus having a human in the loop?
• 44:30: Can you share any great examples of successful programmatic SEO?
• 45:39: Final tips, tricks, and insights from Matt Bowers
• 48:20: How to connect with Matt Bowers

Show Notes:

• 00:00 - Introduction
• 00:45 - What is Product-Led Digital PR?
• 4:30 - Why you should choose Product-Led Digital PR
• 6:37 - A case study with encouraging results
• 8:30 - Putting your data to work
• 10:00 - Running surveys
• 13:00 - How do you make surveys effective?
• 16:00 - What the future looks like
• 18:00 - Final Thoughts

Show Notes:

• 00:08: Welcome, Jesse McDonald, Senior Director of SEO at Siege Media
• 00:41: Mike King’s analysis of Google Search’s leaked internal engineering documentation (Read more)
• 02:15: Overall site authority score
• 03:05: The impact of clicks on rankings
• 04:09: Defining Domain Authority
• 04:49: “Font Size of Terms and Links Matters”
• 05:26: The “small personal site” specification
• 08:03: Authors as an explicit ranking feature
• 09:13: Validity and effectiveness of the disavow tool
• 10:27: AI Overviews: Initial observations (Read more)
• 14:25: The traffic impact of AI Overviews by Kevin Indig (Read more)
• 16:58: The future of hreflang (Read more)
• 23:17: Why Google is cracking down on “parasite SEO” (Read more)
• 30:10: Final wrap-up, thoughts, and SEO tips

Show Links:

• Follow Jesse on X
• Follow Ross on X
• Send Us an Email

Show Notes:

• 0:24: Exploring the optional internal team structure for content marketing 
• 1:18: Why in-house Content Marketing Managers are the most effective 
• 2:59: The role of SEO Managers in driving success (ideally) 
• 4:03: The pitfalls of outsourcing and its impact on quality and bandwidth 
• 5:19: The importance of consistency in brand voice and tone with freelancers 
• 6:50: Ross’ perfect in-house team structure 
• 9:02: The pros and cons of Founder/CEO involvement 
• 11:58: How to navigate the challenges of in-house SEO management 
• 13:35: Closing insights

Show Links

• Follow Drew on Twitter
• Follow Ross on Twitter
• Send Us an Email

Show Notes:

• 00:00 - Introduction
• 1:02 - Despite slightly smaller budgets, businesses remain committed to content marketing
• 2:47: Reports indicate higher success rate for those who invest more per asset
• 3:24: What we're currently seeing in AI's impact, AI usage up YOY
• 5:25: Is AI helping or hurting your content?
• 7:29: Where AI is making the most significant impact
• 8:46: Unpacking the decline the link building and its implications
• 10:32: The rise of organic link building
• 11:42: Interactive content use surges
• 13:07: Is AI and code development practical?
• 14:51: Businesses biggest challenge — lead generation

Show Links

• Follow Drew on Twitter
• Follow Ross on Twitter
• Send Us an Email

Show Notes:

• 00:00 - Introduction
• 01:15 - The SEO Job Market
• 4:30 - Should we be scared of SGE and AI?
• 08:00 - Changes in the SEO industry
• 14:50 - What does the future look like?
• 16:48 - Thoughts on SGE
• 20:47 - Would you change anything about your career?
• 25:00 - How to future proof your job
• 28:20 - Technical SEOs vs Content SEOs
• 36:13 - Final Thoughts

Show Links:

• Post your next SEO job on SEOjobs.com with Nick LeRoy
• Follow Drew on Twitter
• Follow Ross on Twitter
• Send Us an Email

Show Notes:

• 00:00: Introduction
• 01:53: Understanding why problems in SEO occur
• 07:55: Being a T-shaped marketer
• 09:10: Ross shares a recent client case study
• 10:50: Tory shares a recent client case study
• 13:28: Having critical conversations with clients
• 15:45: Thematic issues that prevent SEO work
• 19:54: Useful tips for getting SEO projects done
• 24:20: Client communication philosophies
• 27:20: Final thoughts on Ross' Linkedin post
• 33:43: Conclusion

Show Links:

• Follow Tory's Podcast: Opinionated SEO Opinions
• Follow Drew on Twitter
• Follow Ross on Twitter
• Send Us an Email

Show Notes:

• 00:00: Introduction
• 00:57: Lessons from BrightonSEO
• 02:20: Strategies for Link Relevancy
• 04:00: Lessons from Less Manual Link Building
• 10:20: How Do Brand and EEAT Signals Impact Links
• 15:45: Summing It All Up
• 18:36: Outro

Show Links:

• Follow Drew on Twitter
• Follow Ross on Twitter
• Send Us an Email

Show Notes:

• 00:00: Introduction
• 02:09: Intro to the sheet
• 3:00: Keyword Research process
• 4:50: Keyword Difficulty
• 5:20: Relevancy Score
• 6:30: Ranking Page URL
• 9:27: Links
• 11:45: Page Traffic and Traffic Value
• 13:05: KOB Score
• 15:00: SERP Features and Keyword Demand Trends
• 16:40: Word Count
• 17:48: Refresh Frequency
• 19:17: Revised KOB score
• 20:25: Categorize and Funnel Stage
• 22:08: Conclusion

Show Links:

• Follow Drew on Twitter
• Follow Ross on Twitter
• Send Us an Email