Content and Conversation: SEO Tips from Siege Media

We speak with Michael Buckbee, the innovator behind Knowatoa, a tool transforming SEO for AI search services.

We discuss strategies for ranking on AI-Powered search engines and how Knowatoa enhances rank tracking on platforms like ChatGPT, helping marketers analyze keywords and search intent in this new landscape.

We focus on aligning content with user intent while stressing the need for a robust domain authority strategy. We also highlight how social media presence and reputation management contribute to AI optimization. To thrive in the dynamic digital landscape, we advise marketers to continuously adapt their SEO approaches.

Show Notes:

0:00 Introduction to Michael Buckbee

3:28 Understanding AI Search Rankings

5:52 Strategies for Influencing AI Search Results

7:28 The Future of SEO with AI

13:12 Exploring AI Search Evolution

16:25 The COPE Content Strategy

19:32 Navigating AI Search Services

23:09 The Role of Digital PR

40:03 The Future of AI and SEO Integration

42:48 Conclusion and Next Steps

Show Links:

Knowatoa: https://knowatoa.com/

Michael Buckbee on LinkedIn: https://www.linkedin.com/in/michaelbuckbee/

Follow Ross on X: https://twitter.com/RossHudgens

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Directed by Cara Brown: https://twitter.com/cararbrown

Email Ross: ross@siegemedia.com

#seopodcast  | #contentmarketing

#seo | #contentmarketing

We’re joined by Brian Dean, co-founder of Exploding Topics, as he shares his journey of transitioning from SEO education to trend-spotting innovation. 

We dive into the creation of Exploding Topics, exploring its origins as a side project, the collaboration with fellow entrepreneurs, and the strategic enhancements that shaped it into a successful SaaS platform. 

Brian discusses the importance of addressing customer needs, navigating the acquisition process with SEMrush, and reflects on the evolving landscape of SEO and search in the age of AI. He also candidly shares the psychological adjustments entrepreneurs face post-acquisition and offers insights into maintaining momentum in their careers.

Chapters:

0:00 Intro and Welcome to Brian

1:17 The Origin of Exploding Topics

9:12 Transitioning to SaaS Model

11:13 The Journey to Selling

16:29 Buyer Relationships Matter

18:37 Reflections on SaaS Success

22:36 Finding the Right Co-Founder

27:18 Thoughts on the Future of Search

30:55 Life After Acquisition

Show Links:

• Subscribe today for weekly tips
• Follow Ross on X
• Send Us an Email
• Follow Brian on Linkedin
• Exploding Topics
• The SaaS consultant Brian recommended

#seo | #contentmarketing

This week on Content & Conversation, Ross and Emily Campbell-Snidal, VP of Content Marketing at Siege Media, explore how brands can craft effective content strategies during election season.

Show Notes:

0:00 Election Strategies and Content Creation
2:48 Rethinking Content Calendars
4:37 Leveraging Current Events for Engagement
7:21 Updating Existing Content for Relevance
10:04 Navigating Political Topics with Neutrality
12:57 Long-Term Strategy Amidst Short-Term Events

Show Links:

• Subscribe today for weekly tips
• Follow Ross on X
• Send Us an Email

Show Notes:

• 00:00 - Intro
• 00:40 - Clearscope and the future of SEO
• 13:08 - What are language models actually good for?
• 29:10 - Using the data to guide strategy
• 39:00 - Discussing Reddit and SERPs
• 49:00 - Is there optimism for the future?

Show Notes:

• 00:09: Welcome, Jimmy Daly, Co-Founder and CEO of Superpath
• 03:30: What does high-performance SaaS content look like?
• 06:48: The importance of knowing your product (Fresh Paint)
• 10:24: Outstanding content in SaaS
• 11:16: The advantages of compiling your own data
• 13:03: Jimmy’s Your Blog Is a Library Not a Publication
• 21:31: The three best content marketing approaches
• 24:33: The balance between publishing frequency and SEO
• 30:19: Missed traits of high-performing freelance writers
• 37:54: Final tips, tricks, and tactics

Show Notes:

• 00:05: Welcome, Matt Bowers, SEO Consultant (Zapier and Zillow Alum)
• 11:01: Indexation is becoming more challenging. Should a new startup consider programmatic?
• 01:12: Do you believe there’s a minimum threshold of unique content that a programmatic page should have to be successful?
• 11:01: Indexation is becoming more challenging. Should a new startup consider programmatic?
• 20:04: Certain SERPs may not display programmatic page types. Do you think this reflects on the potential success of programmatic approaches?
• 22:44: What does an ideal programmatic deployment strategy look like?
• 26:34: What are the common mistakes in implementing programmatic?
• 34:04: How do you conduct keyword research for long-tail keywords, when keyword tools often show “no data” or “zero” for them?
• 38:14: What are your thoughts on using AI for those pages versus having a human in the loop?
• 44:30: Can you share any great examples of successful programmatic SEO?
• 45:39: Final tips, tricks, and insights from Matt Bowers
• 48:20: How to connect with Matt Bowers

Show Notes:

• 00:00 - Introduction
• 00:45 - What is Product-Led Digital PR?
• 4:30 - Why you should choose Product-Led Digital PR
• 6:37 - A case study with encouraging results
• 8:30 - Putting your data to work
• 10:00 - Running surveys
• 13:00 - How do you make surveys effective?
• 16:00 - What the future looks like
• 18:00 - Final Thoughts

Show Notes:

• 00:08: Welcome, Jesse McDonald, Senior Director of SEO at Siege Media
• 00:41: Mike King’s analysis of Google Search’s leaked internal engineering documentation (Read more)
• 02:15: Overall site authority score
• 03:05: The impact of clicks on rankings
• 04:09: Defining Domain Authority
• 04:49: “Font Size of Terms and Links Matters”
• 05:26: The “small personal site” specification
• 08:03: Authors as an explicit ranking feature
• 09:13: Validity and effectiveness of the disavow tool
• 10:27: AI Overviews: Initial observations (Read more)
• 14:25: The traffic impact of AI Overviews by Kevin Indig (Read more)
• 16:58: The future of hreflang (Read more)
• 23:17: Why Google is cracking down on “parasite SEO” (Read more)
• 30:10: Final wrap-up, thoughts, and SEO tips

Show Links:

• Follow Jesse on X
• Follow Ross on X
• Send Us an Email

Show Notes:

• 0:24: Exploring the optional internal team structure for content marketing 
• 1:18: Why in-house Content Marketing Managers are the most effective 
• 2:59: The role of SEO Managers in driving success (ideally) 
• 4:03: The pitfalls of outsourcing and its impact on quality and bandwidth 
• 5:19: The importance of consistency in brand voice and tone with freelancers 
• 6:50: Ross’ perfect in-house team structure 
• 9:02: The pros and cons of Founder/CEO involvement 
• 11:58: How to navigate the challenges of in-house SEO management 
• 13:35: Closing insights

Show Links

• Follow Drew on Twitter
• Follow Ross on Twitter
• Send Us an Email