School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast

Today I share insights from a week spent at Ecamm Creator Camp 2024, highlighting ten key takeaways that can help podcasters and content creators elevate their craft.

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Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month

Ecamm Live Software - https://supportthisshow.com/ecamm (aff)

Daniel CHi - https://www.danielchi.live/

Zoom Remote Settings App - remote settings app

AI Tools Great for Text - idiogram.ai

Daniel Batal - https://danielbatal.com/

Daniel's YouTube Channel - https://www.youtube.com/@Daniel_Batal/featured

Davinci Resolve - https://www.blackmagicdesign.com/products/davinciresolve

Daniel stands up to Filmora Playlist

Earn It: Unconventional Strategies for Brave Marketers - Book

Jeff Sieh - https://jeffsieh.com/

Connor Brown - https://www.vacationkingdoms.com/

Ian Anderson Gray - https://iag.me/

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know,

This episode serves as a guide for content creators to learn from the mistakes of the movie industry. It advocates for creativity, genuine audience engagement, and strategic marketing that resonates with today's consumers.

The movie industry is falling fast. I share my childhood memories of the joy of watching movies and how attending a movie now has changed dramatically. We need to understand the power of audience engagement, noting that the film industry is often playing it safe with sequels and familiar franchises (a strategy that may not always yield positive results).

As podcasters, we need to note these trends and craft our content thoughtfully, ensuring that we do not fall into the trap of repeating what has already been done. Podcasters can stand out in an increasingly crowded marketplace by fostering authentic connections with listeners and providing innovative, compelling narratives.

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Takeaways:

• The movie industry is struggling, and podcasters can learn valuable lessons from this decline.
• Creating a strong community experience can enhance audience engagement for both movies and podcasts.
• Making the consumption of your content easy is crucial for keeping your audience satisfied.
• Trailers should accurately represent the film's content to avoid disappointing viewers.
• Audience engagement and feedback are essential for improving movie and podcast content.
• Podcasters should avoid the common pitfalls of the movie industry to ensure success.

Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month

admanager.ncM.com

Mentioned in this episode:

Worry Free Podcasting

Are you ready to take your podcasting dreams to the next level? Look no further than the School of Podcasting. With over 19 years of experience, I’ve helped countless individuals plan, launch, grow, and monetize their podcasts the right way. My comprehensive courses cover everything from content creation to tackling technology, ensuring you sound professional and confident. Join our supportive community of podcasters, access weekly group coaching, and receive unlimited one-on-one consulting. Don't let fear hold you back. With my 30-day money-back guarantee, you can start your podcasting journey risk-free. Go to schoolofpodcasting.com/join and be on your way to podcast success.

Starting a podcast can feel overwhelming, but understanding the essential questions to address can simplify the process significantly. Join Dave Jackson as he coaches Alex Lorre through a consulting call, highlighting crucial considerations for both aspiring and established podcasters. From identifying your target audience to defining the goals of your show, this conversation covers the fundamental aspects that every podcaster must contemplate. Dave emphasizes the importance of a clear podcast name that resonates with listeners and conveys the intended content effectively. Additionally, the episode explores monetization strategies, creative formats, and the necessary tools to help your podcast thrive in a competitive landscape.

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I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. 

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Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month

• schoolofpodcasting.com
• learnpodpage.com
• askthepodcastcoach.com
• podpage.com
• canva.com
• namecheap.com
• coolerwebsites.com
• buzzsprout.com
• captivate.fm
• libsyn.com
• blubrry.com
• rss.com
• convertkit.com
• mailerlite.com
• heartbeat.chat
• Elgato Webcam Pro

Chapters in podcast episodes allow listeners to easily navigate content, enhancing their listening experience by allowing them to skip to segments they find most intriguing or relevant. Dave Jackson explores the evolution and utility of chapters, reflecting on his initial disdain and eventual reliance on them. Dave invites podcasters to share their perspectives, highlighting a range of opinions from enthusiastic advocates to skeptics who worry chapters might disrupt the listener's engagement.

Tools like Hindenburg and Descript are spotlighted for their ability to integrate chapters seamlessly, while AI-driven solutions from hosts like Buzzsprout and Captivate are emerging to automate the process. As the podcasting landscape evolves, chapters are becoming a valuable feature for both content creators and audiences, though their adoption remains a personal choice, influenced by the podcast's format and the creator's goals.

All opinions are ours. Some links are affiliate links, meaning if you buy something through a qualifying link, we might make a small commission at no additional cost to you. As Amazon Associates, we earn from qualifying purchases.

Mentioned In This Episode

Ethan Reese - Daily Sports Podcast

David Hooper - Build a Big Podcast

Paul Taylor - Pass ACLS

John Wilkerson - Struggling For Purpose

Ralph Estep Jr - Ask Ralph

Stephanie Graham - NoseyAF

York - Welcome to Earth Stories

Zo Richardson - Back Look Cinema

Captivate

Buzzsprout

Blubrry

Transistor

Podhome

Pocketcasts

Podurama

Hindenburg

Switchy Link Tracker

Quick Video on Chapters

Mentioned in this episode:

Live Appearances

I'd love to see you at these events. Please stop by and say hi! My full list is at the link below:

Where Will I Be?

Question of the Month:...

Today we’re unpacking a world of AI tools and their applications in podcasting. I start by asking ChatGPT what the top uses for ChatGPT (and you'll be surprised) are.

We also discuss the crucial balance between leveraging AI for efficiency and maintaining the credibility and trust of your audience. If you lose your integrity, you may never get it back.

Above all, NEVER have AI make content that is made public without human interaction.

Full description at schoolofpodcasting.com/950

Check out this video of Castmagic picking out the companies and URLS for this episode (there are quite a lot).

Question of the Month

Some podcasters spend time putting in chapters that include artwork and links. Where are you when it comes to chapters? Did you know they exist? Do you use them in your show? As a listener, do you like them? Hate them? Click the link and let me know (and don't forget the name, elevator pitch, and link to your show). I need your answer by 9/27

Click Here to Upload/Record Your Answer

Question of the Month

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Thinking of Starting a Podcast?

Are you considering diving into the dynamic world of podcasting? Look no further! Join the School of Podcasting community today and unlock a wealth of knowledge and support tailored just for you. As someone with decades of life experience, your voice is invaluable, and podcasting offers a unique platform to share your wisdom, stories, and passions with the world.

With our step-by-step guidance and personalized approach, you'll easily navigate your podcasting journey, turning your ideas into captivating audio experiences. As a special bonus, use the coupon code "listener" to embark on your podcasting adventure with exclusive savings. Don't the voice in your head hold you back – embrace the power of podcasting and join us at the School of Podcasting today!

Go to https://www.schoolofpodcasting.com/listener

Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

In this episode of the School of Podcasting (episode 949), we get some great insights from media research expert Tom Webster. With a focus on optimizing podcast content and strategy, Tom and Dave explore common pitfalls that podcasters face, particularly the importance of engaging content from the outset. They discuss practical tips on improving podcast narrative and editing, handling advertiser concerns, and leveraging audience feedback to refine your podcast. Whether you're a seasoned podcaster or just starting, this episode provides valuable lessons on creating captivating content that resonates with listeners and satisfies advertisers. Don't miss the unique strategies and actionable advice that could transform your podcast into a must-listen show.

About Tom Webster

Tom Webster is a partner at Sounds Profitable, dedicated to setting the course for the future of audio. He has thirty years of experience in streaming, podcasting, audiobooks, terrestrial radio, and everything else that we stick in our earballs. In his previous work, with Edison Research, Webster was the co-author of the annual Infinite Dial® study, the longest-running study of consumer media habits since 1998, as well as the Share of Ear® and Edison Podcast Metrics studies. With Sounds Profitable, his body of work includes dozens of the most influential reports in podcasting, and he is one of the most widely cited audio researchers in the world.

Got Feedback On This Episode?

I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. 

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Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month

The Audience Is Listening: A Little Guide to Building a Big Podcast Book

Tom's Webster's Website for the Book

Sounds Profitable

Podcast Guru App

Podpage (website builder for Podcasters)

Listen Notes

Chartable

If you're thinking of outsourcing some of the tasks involved with your podcast, this episode is for you. What is involved with creating an episode? What parts should I outsource? Where do I find an editor? How much does it cost?

Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month

Ask Ralph Podcast: Christian Finance

The Pharmacists Voice

Next Day Audio Editor

Podcast Editor Academy

Steve Stewart "Find an Editor" tutorial an form

Descript Vide and Audio Editor with AI

Opus Clip AI Video Clip Creation Tool

ClipGen AI Video Clip Creation Tool

Auphonic audio leveler and hiss removal

Otter transcription

Castmagic - AI Tool for Podcasters

Capsho - AI Marketing tool for Podcasters

Maximize Listener Engagement with Effective Podcast Interview Strategies SOP Episode

Podcast Rewind: Insider Secrets to a Top 100 Podcast

How to Monetize Your Podcast Even With a Small Audience | Dave Jackson

The Steps To Create a Podcast Episode

• Research Guest
• Research Content
• Guest Scheduling
• Setup and test Equipment
• Record Episode
• Audio Editing
• Audio Mastering
• Transcription
• Upload to Media Host
• Write Show Notes
• Create Episodic Artwork
• Add to Website
• Post to Social...

Value for Value or (podcasting 2.0) is NOT just about streaming Satoshi's (a very small amount of bitcoin). Today, we will discuss asking for support and what tools fit best for your situation.

I may earn a small commission for some of these as I participate in their affiliate program. This costs you nothing and supports the show.

Got Feedback On This Episode?

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Platforms Discussed:

Donation Only (No RSS Tools)

Paypal

Buy Me a Coffee

Fanlist

Kofi

Premium Content Tools

Supercast

Patreon

Memberful

Hello Audio

Captivate

Buzzsprout

All of these platforms have their own strengths. If I just wanted to accept money, I'd use Buy Me a Coffee. If I wanted to sell premium content, I would use Supercast (although Captivate and Buzzsprout are very attractive if you are using them for hosting). Supercast has a super easy onboarding for new listeners with a two-click install, and their percentage is in alignment with others (if not less).

Keep In Mind:

A show with WOW content will likely get around 3% of its audience to engage.

New podcasters should focus on building great content and their audience instead of monetizing, which can lead to disappointment.

There are MANY other ways to make money with your podcast besides advertising and asking for support. See my book Profit From Your Podcast.

Full details at schoolofpodcasting.com/947

Because of Podcast

Congrats to James Cridlan of Podnews who was asked to come on BBC News and discuss the new deal with Kelsie brothers podcast. Check out how this happened in his article.

Jen Bryney of Congressional Dish got to cover both the Republican and Democratic party events via her connections with C-Span. Jenn your video from outside the DNC was touching. Keep up the great work.

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't...

Today I reflect on my trip to Washington DC to Podcast Movement 2024. We talk about the gear, some presentations, some things that could only happen at Podcast Movement in DC, and why there wasn't any carpet.

I used the Rode Interview Pro Portable Microphone to record some interviews in the very noisy vendor hall. With this in mind, I thought I'd talk about plugins that can clean things up.

Full show notes are on the website.

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

MENTIONED IN THIS EPISODE

Rode Interview Pro Portable Microphone $244ish

https://supportthisshow.com/rodeinterviewpro

Shure Movmic Wireless Mics (small - great for video)

https://geni.us/shure-movmic

PodProtect

https://podprotect.email/

GW Centeric (Greg Wells) $36

https://supportthisshow.com/gwcentral

Clarity VX Noise Removal $39

https://supportthisshow.com/calrityvx

Accentize DX Revive Pro $299

https://www.accentize.com/dxrevive/

Descript Studio Sound

https://supportthisshow.com/descript

Scheps Omni Channel 2 $39

https://supportthisshow.com/scheps

Audio Sigma Podmobile $359

https://audiosigma.com/

10 Free Plugins for Garageband (AU not VST)

https://www.musicianwave.com/free-garageband-plugins/

Adobe Enhance

https://podcast.adobe.com/enhance

Dealcasters Chris and Jim

https://www.podpage.com/dealcasters/about/

Paul Colligan's Podcast Partnership