School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast

This week, we had something that doesn't happen often outside of the Super Bowl—lots of Americans watched the same thing at the same time. Today, I thought we could look at WHY and what podcasters can learn to add those winning ingredients to their podcasts.

Audience Survey

Help make the show better, and you'll be entered to win a year of membership at the School of Podcasting. Go to schoolofpodcasting.com/survey

Takeaways:

• Building anticipation for your content is crucial; promoting months in advance can lead to significant engagement.
• Making your content easily accessible across various platforms maximizes audience reach and convenience.
• Tying your content to emotions or nostalgia can significantly enhance audience connection and engagement.
• Creating unique content that can't be found elsewhere is a powerful way to attract viewers.
• Ensure the consumption process of your content is smooth; technical issues can drive audiences away.
• Monetizing an audience, rather than just the podcast, is key to long-term success.

Mentioned:

School of Podcasting

Podpage

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Question of the Month

When it comes to this show, the School of Podcasting: If you were to make it shorter, what would you cut? If you were to make it longer, what would you add? Would you choose to keep it as is?

Question of the Month

Podcast Hot Seat - Now Private Podcast Audits

There are things your podcast is missing that often lead to you losing the audience you are attracting. I help make good podcasts GREAT. End the frustration with your podcast growth. Check out the Podcast Hot Seat Service Today.

Podcast Hotseat

OK, I realize this seems a little odd, but stay with me. Bowling and podcasting share surprising similarities that can inspire you to start your own podcast. Just like in duck pin bowling, where mastering the basics and adapting your technique is crucial, podcasting requires a solid grasp of content creation and delivery. Throughout this episode, Dave Jackson draws parallels between the two, emphasizing the importance of feedback, practice, and finding your unique style. He also introduces an AI prompt that can help you generate fresh interview questions, making it easier to engage your audience. Whether you're a seasoned bowler or a curious podcaster, this episode is packed with insights to guide your journey.

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Mentioned In This Episode

Join the School of Podcasting Community

AI Goes to College

Chat GPT

Podindy.com

Captivate

Buzzsprout

Blubrry

Libsyn

RSS.com

Profit From Your Podcast Book

Worfence Vulnerability Report

PodcastsAboutPodcasting.com

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Question of the Month

Question of the Month

Takeaways:

• The experience of duckpin bowling can teach valuable lessons about podcasting and content creation.
• Instant feedback is crucial in both bowling and podcasting; learn from your mistakes quickly.
• Practicing your podcasting skills is essential, just like warming up before bowling.
• Understand your audience's needs to create engaging content that resonates with them.
• Use AI tools to refine your podcasting content, enhancing clarity and engagement.
• Adaptability in your approach to podcasting can lead to greater audience connection and enjoyment....

If you want to add something new to your podcasting routine, you need to subtract something else from your schedule. Time management is crucial for podcasters; today, I'm pointing out the importance of making intentional choices about allocating our time.

Let's examine the balance between new opportunities and existing commitments. I emphasize that every addition comes with a necessary subtraction (unless you want to lose your mind).

This episode is filled with practical tips and personal insights on how to manage your time while avoiding burnout. Whether you want to expand your podcasting efforts or keep your sanity intact, this episode offers valuable insights to help you navigate your busy schedule.

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Takeaways:

• To succeed in podcasting, remember that adding a new task means subtracting an existing one (if you're truly "busy").
• Effective time management in podcasting requires precise scheduling for learning new tools or platforms.
• Evaluate your current commitments and prioritize what truly adds value to your podcasting journey (and value to your audience).
• Being overwhelmed by podcasting tasks can be alleviated by understanding your available time.
• Use tools to track your productivity and identify what activities yield the best results.
• Avoid the hustle culture; prioritize your health and family while managing your podcasting goals.

Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month

• schoolofpodcasting.com
• practicalprepping.info
• toggl.com
• Switchy in App Sumo
• Site Behaviour
• Motion AI Scheduling Tool
• Mouthy Broad Media
• Pod Page...

Today we look at how to encourage guests to promote their episodes. Host Dave Jackson opens the show by discussing the importance of reciprocity in the podcasting world, emphasizing that hosts and guests benefit from effective promotion strategies.

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Contributors:

Kim Newlove - The Pharmacists Voice, Perrysburg Podcast

Kris - Podtastic Audio

Kiona Nessenbaum - Birth As We Know It

Takeaways:

• Building a relationship with your podcast guests before the interview can lead to better promotion later.
• Make it easy for guests to share their episodes by providing direct links and images.
• As a host, please don't rely solely on guests to promote their episodes; it's not guaranteed.
• Offering your guests clear and simple promotional tools can encourage them to share your interview.
• Please tell your guests when their episodes will be released to help them prepare to share.
• As a guest, promise to promote the episode to increase your chances of being invited back.
• If you want them to share, the interview should be different than previous interviews.

Links referenced in this episode:

• schoolofpodcasting.com
• thepharmacistvoice.com
• perrysburgpodcast.com
• podcasticaudio.com
• birthaswenowitpodcast.com
• smartbusinessrevolution.com
• podnews
• This Amercian Life

Insider Secrets to Topp 100 Podcast

Dave's Resources

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Today I share insights from a week spent at Ecamm Creator Camp 2024, highlighting ten key takeaways that can help podcasters and content creators elevate their craft.

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Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month

Ecamm Live Software - https://supportthisshow.com/ecamm (aff)

Daniel CHi - https://www.danielchi.live/

Zoom Remote Settings App - remote settings app

AI Tools Great for Text - idiogram.ai

Daniel Batal - https://danielbatal.com/

Daniel's YouTube Channel - https://www.youtube.com/@Daniel_Batal/featured

Davinci Resolve - https://www.blackmagicdesign.com/products/davinciresolve

Daniel stands up to Filmora Playlist

Earn It: Unconventional Strategies for Brave Marketers - Book

Jeff Sieh - https://jeffsieh.com/

Connor Brown - https://www.vacationkingdoms.com/

Ian Anderson Gray - https://iag.me/

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Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know,

This episode serves as a guide for content creators to learn from the mistakes of the movie industry. It advocates for creativity, genuine audience engagement, and strategic marketing that resonates with today's consumers.

The movie industry is falling fast. I share my childhood memories of the joy of watching movies and how attending a movie now has changed dramatically. We need to understand the power of audience engagement, noting that the film industry is often playing it safe with sequels and familiar franchises (a strategy that may not always yield positive results).

As podcasters, we need to note these trends and craft our content thoughtfully, ensuring that we do not fall into the trap of repeating what has already been done. Podcasters can stand out in an increasingly crowded marketplace by fostering authentic connections with listeners and providing innovative, compelling narratives.

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Takeaways:

• The movie industry is struggling, and podcasters can learn valuable lessons from this decline.
• Creating a strong community experience can enhance audience engagement for both movies and podcasts.
• Making the consumption of your content easy is crucial for keeping your audience satisfied.
• Trailers should accurately represent the film's content to avoid disappointing viewers.
• Audience engagement and feedback are essential for improving movie and podcast content.
• Podcasters should avoid the common pitfalls of the movie industry to ensure success.

Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month

admanager.ncM.com

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Worry Free Podcasting

Are you ready to take your podcasting dreams to the next level? Look no further than the School of Podcasting. With over 19 years of experience, I’ve helped countless individuals plan, launch, grow, and monetize their podcasts the right way. My comprehensive courses cover everything from content creation to tackling technology, ensuring you sound professional and confident. Join our supportive community of podcasters, access weekly group coaching, and receive unlimited one-on-one consulting. Don't let fear hold you back. With my 30-day money-back guarantee, you can start your podcasting journey risk-free. Go to schoolofpodcasting.com/join and be on your way to podcast success.

Starting a podcast can feel overwhelming, but understanding the essential questions to address can simplify the process significantly. Join Dave Jackson as he coaches Alex Lorre through a consulting call, highlighting crucial considerations for both aspiring and established podcasters. From identifying your target audience to defining the goals of your show, this conversation covers the fundamental aspects that every podcaster must contemplate. Dave emphasizes the importance of a clear podcast name that resonates with listeners and conveys the intended content effectively. Additionally, the episode explores monetization strategies, creative formats, and the necessary tools to help your podcast thrive in a competitive landscape.

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I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. 

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Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month

• schoolofpodcasting.com
• learnpodpage.com
• askthepodcastcoach.com
• podpage.com
• canva.com
• namecheap.com
• coolerwebsites.com
• buzzsprout.com
• captivate.fm
• libsyn.com
• blubrry.com
• rss.com
• convertkit.com
• mailerlite.com
• heartbeat.chat
• Elgato Webcam Pro

Chapters in podcast episodes allow listeners to easily navigate content, enhancing their listening experience by allowing them to skip to segments they find most intriguing or relevant. Dave Jackson explores the evolution and utility of chapters, reflecting on his initial disdain and eventual reliance on them. Dave invites podcasters to share their perspectives, highlighting a range of opinions from enthusiastic advocates to skeptics who worry chapters might disrupt the listener's engagement.

Tools like Hindenburg and Descript are spotlighted for their ability to integrate chapters seamlessly, while AI-driven solutions from hosts like Buzzsprout and Captivate are emerging to automate the process. As the podcasting landscape evolves, chapters are becoming a valuable feature for both content creators and audiences, though their adoption remains a personal choice, influenced by the podcast's format and the creator's goals.

All opinions are ours. Some links are affiliate links, meaning if you buy something through a qualifying link, we might make a small commission at no additional cost to you. As Amazon Associates, we earn from qualifying purchases.

Mentioned In This Episode

Ethan Reese - Daily Sports Podcast

David Hooper - Build a Big Podcast

Paul Taylor - Pass ACLS

John Wilkerson - Struggling For Purpose

Ralph Estep Jr - Ask Ralph

Stephanie Graham - NoseyAF

York - Welcome to Earth Stories

Zo Richardson - Back Look Cinema

Captivate

Buzzsprout

Blubrry

Transistor

Podhome

Pocketcasts

Podurama

Hindenburg

Switchy Link Tracker

Quick Video on Chapters

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Live Appearances

I'd love to see you at these events. Please stop by and say hi! My full list is at the link below:

Where Will I Be?

Question of the...

Today we’re unpacking a world of AI tools and their applications in podcasting. I start by asking ChatGPT what the top uses for ChatGPT (and you'll be surprised) are.

We also discuss the crucial balance between leveraging AI for efficiency and maintaining the credibility and trust of your audience. If you lose your integrity, you may never get it back.

Above all, NEVER have AI make content that is made public without human interaction.

Full description at schoolofpodcasting.com/950

Check out this video of Castmagic picking out the companies and URLS for this episode (there are quite a lot).

Question of the Month

Some podcasters spend time putting in chapters that include artwork and links. Where are you when it comes to chapters? Did you know they exist? Do you use them in your show? As a listener, do you like them? Hate them? Click the link and let me know (and don't forget the name, elevator pitch, and link to your show). I need your answer by 9/27

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Question of the Month

Got Feedback On This Episode?

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Thinking of Starting a Podcast?

Are you considering diving into the dynamic world of podcasting? Look no further! Join the School of Podcasting community today and unlock a wealth of knowledge and support tailored just for you. As someone with decades of life experience, your voice is invaluable, and podcasting offers a unique platform to share your wisdom, stories, and passions with the world.

With our step-by-step guidance and personalized approach, you'll easily navigate your podcasting journey, turning your ideas into captivating audio experiences. As a special bonus, use the coupon code "listener" to embark on your podcasting adventure with exclusive savings. Don't the voice in your head hold you back – embrace the power of podcasting and join us at the School of Podcasting today!

Go to https://www.schoolofpodcasting.com/listener

Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter