School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast

Podcasting

"School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast" is hosted by Dave Jackson.

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Latest Episodes

Data-Driven Podcast Growth

Data is like your podcasting superpower, folks! If you want to grow your show, you gotta get your hands on the right stats. Seriously, knowing what’s working and what’s not can save you from wasting your time. We dive into the nitty-gritty of how to collect and use data from places like Apple and Spotify to figure out your audience and their habits. Don’t worry, we’ll also have a laugh or two about how confusing all this can be, because who doesn’t love a good irony sandwich? So, buckle up, and let’s turn those numbers into something that actually helps your podcast shine!

Data Sources:

podcastsconnect.apple.com

You can see how many Apple followers you have, and how far they are listening (and compare episodes to median and best numbers.

podcasters.spotify.com

You can see how many Spotify followers you have as well as demographic data of your audience. You can also see how far people listen. You can also see how often your show was shown, and how that lead to people listening.

podcasters.amazon.com

You can see how many people on Amazon Music are following you, how many downloads you get and how far people listen

Your Media Host

This could be Captivate, Buzzsprout, Blubrry, Transistor, Libsyn, etc (I do not recommend Spotify). Here you can see how many downloads you get per episode, and see the location of your audience.

Google Analytics

Here you can see the top pages of your website, among many other things. You can find it at analytics.google.co m

YouTube

YouTube statistics are impressive and show you an insane amount of detail. The stat I look at is how far people watch. Keep in mind a video on a YouTube short is anything above zero

Audience Survey

When in doub,t ASK YOUR AUDIENCE. This is the #1 way to get direct feedback from your audience. Check out the book, "The Audience in Listening" by Tom Webster, regarding creating a survey (or use the one built into Podpage).

Takeaways:

Data is your podcasting superpower; it helps you know what's working and what's not.
If you're seeking sponsors, understanding your audience demographics is absolutely essential.
Start with the end in mind; knowing your goals helps you get the right data.
Don't just hope for feedback; ask your audience directly with surveys for better insights.
Using platforms like Google Analytics can reveal hidden gems about your podcast's online performance.
Remember, marketing your podcast is as essential as creating it; be strategic about your approach.

Links...

Should My Podcast Be On YouTube: Facts to Help

So, let’s dive into the wild world of podcasts on YouTube, shall we? This episode is all about the big question: should your podcast even be on YouTube? Spoiler alert: I don’t have a definitive answer, but I’m armed with some juicy facts to help you figure it out. I tackle the age-old debate between audio and video, and you'll learn that while YouTube has a gigantic audience, audio podcasts have a much better chance of getting discovered. I mean, who wouldn’t want 564 listeners to hunt down their content instead of just 38 viewers? So, grab your favorite snack, kick back, and let’s get into the absurdity of the podcasting landscape—because why not?

Clarify This Discussion

We are talking about put video (actual video not a static image).

For this discussion, a podcast is audio (even though it can be video).

Takeaways:

Podcasts on YouTube? Yeah, it's a thing, but don't kid yourself into thinking it's the only way.
The audio side of podcasting has way more potential listeners than video. Like, a LOT more.
If you want to grow your podcast, focus on audio first—it's cheaper and has less competition.
Joe Rogan and Mr. Beast didn't just pop up overnight; they hustled for years before their success.
Most folks prefer to listen rather than watch, so give the people what they want—audio content!
YouTube's algorithm can help, but if you want real connections, audio is where it's at.
If you have the time, budget and desire - by all means BE ON YouTube!

Mentioned

How to Podcast Like Joe Rogan video.

Samson Q2u Microphone

Audio Tecnica ATR2100 USB Mic

Zoom Podtrac P4

Sonzy ZV-E10 II DSLR Camera

Mentioned in this episode:

Check Out Dave's Newsletter With Behind the Scenes Content

In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free community

Podcasting Observations

Question of the Month: Where Do You Get Ideas For Your Podcast?

I saw this in a Facebook Group and thought it would be a question for all of us to chime in on. "What do you use... "How do you ... ...come up with ideas for your podcast? I need your answer by 4/25/25 Go to www.schoolofpodcasting.com/question

Question of the Month

Worry Free Podcasting

Are you ready to take your podcasting dreams to the next level? Look no further than the School of Podcasting. With over 19 years of experience, I’ve helped countless individuals plan, launch, grow, and monetize their podcasts the right way. My comprehensive courses cover everything from content creation to tackling technology, ensuring you sound professional and confident. Join our supportive community of podcasters, access weekly group coaching, and receive unlimited one-on-one consulting. Don't let fear hold you back. With my 30-day money-back guarantee, you can start your podcasting journey risk-free. Go to schoolofpodcasting.com/join and be on your way to podcast success.

School of Podcasting

What AI Tools are Podcasters Using?

Are you using AI? Or better yet, which AI tool are you using? That's the big question we’re tackling today! We listen to fellow podcasters to find out about their favorite tools and whether they save time or make things messier.

Spoiler alert: Sometimes, it feels like we’re just swapping one headache for another! Plus, I just got back from Podcast Movement Evolutions, so get ready for some juicy insights.

Participants:

Craig from aigostocollege.com and livewellandflourish.com
Ethan from dailysportshistory.com
Ralph from askralph.com
Kim from thepharmacistvoice.com and perrysburgpodcast.com
Tim from createartpodcast.com and findapodcastabout.xyz
York from welcometoearthstories.com
Dave from schoolofpodcasting.com

Ai Tools for Podcasters

Captive (Media Host)

Also Mentioned

Takeaways:

I learned at Podcast Movement that most podcasters now use AI tools to boost productivity.
The real question is, which AI tools are actually helping us, and are they worth it?
Ethan from Daily Sports History uses AI to ease his writing process and save time.
Ralph from Ask Ralph uses AI daily to generate content for his podcast and...

From Model Trains to Money: Monetizing Your Passion Podcast

You can totally monetize a podcast even if your audience is smaller and niche. It's like having a tiny but super passionate fan club instead of a massive crowd that’s half-asleep. Today, we’re chatting with Ray Arnett from aroundthelayout.com, who lives, eats, and breathes the world of model railroads. He’s got some wild ideas about partnerships that don’t rely on the usual sponsor route, and trust me, it’s more interesting than it sounds.

Monetizing a Smaller Audience

Think making money off a podcast is just for the big shots? Well, let's pop that bubble! This episode digs into how even those tucked away in the tiniest of niches can make some cash. If you're a model train enthusiast with a handful of loyal listeners, you’re in for a treat.

Ray Arnott Shares All the Lessons

Ray's not just talking numbers; he’s all about engagement and connections, proving that sometimes having a smaller audience means having a more dedicated one. Forget about chasing those elusive sponsorship deals; Ray's got a different game plan. He shares how forming partnerships with like-minded businesses has been the real money-maker for him. So grab your conductor's hat and hop on board as we explore the wild world of niche podcast monetization. Get ready to learn that with the right approach, even a handful of listeners can lead to big bucks!

Takeaways:

Monetizing a podcast isn't just for the big names; even small niche audiences can cash in.
Engaged listeners are worth their weight in gold, no matter the size of your audience.
Finding the right marketing partners who share your vision can be a game changer.
Creating a community in your niche can lead to unexpected sponsorship opportunities.
Never take your community for granted.
It's not about having a large audience; it's about having the RIGHT audience.
Underserved communities need a safe place to connect with like-minded people.

Links referenced in this episode:

Mentioned in this episode:

Check Out Dave's Newsletter With Behind the Scenes Content

Podcasting Observations

Question of the Month: Where Do You Get Ideas For Your Podcast?

Question of the Month

Starting a podcast can be daunting. Fear of failure, uncertainty about where to begin, and doubts about your abilities can hold you back. But what if you had a...

Unlocking Podcast Growth: The Power of Partnerships with Stephanie Thompson

Today, we’re exploring the world of partnerships versus sponsorships with the fabulous Stephanie Thompson. The key takeaway? Partnerships are better at growing your show. Forget just pocketing cash for a shout-out; we’re talking about meaningful connections that can actually grow your audience.

Stephanie explains how she snagged partners before she even had a following—zero downloads, folks! So, if you’ve been thinking about how to take your podcast game to the next level, this chat is for you. Grab your earphones and get ready to learn how to team up with brands that vibe with your message!

Want Another Story of Someone Who Got a Sponsor Before Launching?

Check out The Riches are in the Niches With Harry Duran episode 767

Takeaways:

Partnerships are more about shared goals and values compared to one-off sponsorships.
Monetization through partnerships can grow your audience, not just your pocketbook.
It's all about the fit; the right audience and brand alignment are crucial for success.
Don't promote brands you don't believe in; integrity is key in partnerships.
Transparency with analytics and feedback helps maintain healthy brand relationships.
Educate your partners about your audience to foster better collaboration and understanding.
Stephanie did a "trial run" on her courses - BEFORE she launched.

Links referenced in this episode:

Mentioned in this episode:

Help When You Don't Know Where To Start

I get it. I talk to people looking to launch or grow their podcast. "“There’s too much gear/software — I don’t know what I need.” Microphones, mixers, hosting platforms, editing software — it’s easy to get lost. Analysis paralysis kicks in fast. I help podcasters. I've been doing it 20 years. Let me help. Dave Jackson schoolofpodcasting.com/join

School of Podcasting

Podcast Expert Lab

7-step podcast partnership success: This course pays for itself after just ONE partnership. Imagine getting paid to talk about what you love with brands that align with your audience. Complete this on-demand course at your own pace, using short, bite-sized videos and actionable tasks to boost your podcast growth and income. You don’t need to be famous—you just need the drive to grow and the strategy to earn!

Podcast Expoert Lab

Question of the Month: Where Do You Get Ideas For Your Podcast?

Building Authentic Business Relationships Through Podcasting

Molly Ruland stops by to explain how she started a branded podcast that brought in so many clients from season one that she had to pause it. For Molly, it is all about starting and building relationships with her guests.

By conducting targeted outreach, she added 500 marketing people to her LinkedIn network, improving the relevance of her feed.

When it comes to SEO, AI is interesting, but she advises against using "podcast lingo" and emojis in podcast show notes and metadata. Instead, she recommends focusing on using relevant keywords. We should be advising AI to use relevant keywords in our descriptions and have it use the AIDA approach.

Takeaways:

Molly Ruland emphasizes that authentic podcasting is about being yourself and not just a sales pitch.
Building relationships through your podcast can lead to business opportunities without being pushy about it.
SEO isn't just a buzzword; optimizing your podcast content can help increase its visibility and attract the right audience.
Don't just focus on the numbers; create meaningful connections with your guests and audience.

Because of My Podcast: Ralph Estep Jr

Ralph has been an accountant for 30 years. Because of his podcast, Intuit approached him to share and teach about the experience of moving from local copies of their software (Quickbooks and others) to the web-based version.

Check out Ralph's show at www.askralphpodcast.com

Links referenced in this episode:

Mentioned in this episode:

I'd Love To Meet You - Here is Where I Will Be

I will be manning the Podpage booth at Podcast Movement in Chicago and Dallas. For more information go to www.schoolofpodcasting.com/where If you would like to me speak at your even (on or offline) go to www.schoolofpodcasitng.com/contact

Where Will I Be?

Starting a podcast can be daunting. Fear of failure, uncertainty about where to begin, and doubts about your abilities can hold you back. But what if you had a guide? The School of Podcasting is here to help you confidently launch, grow, and monetize your podcast. With over 20 years of experience and tons of successful podcasts launched, I'll walk you through every step. From planning to promotion, you're never alone." Learn at your own pace with video courses, join a supportive community, and get unlimited coaching. Say goodbye to fear and hello to success." Start your podcasting journey today with the School of Podcasting. Join now and take the first step towards turning your passion into a reality. Visit SchoolOfPodcasting.com to get started. No fear, just success.

School of Podcasting

2025 Audience Survey

Question of the Month: Where Do You Get Ideas For Your Podcast?

I saw this in a Facebook Group and thought it would be a question for all of us to chime in on. "What do you use... "How do you ... ...come...

Newsletters Part 2: How to Start a Newsletter Without Losing Your Mind with Paul Gowder

After a lot of feedback on the first episode about podcast newsletters, I wanted to answer more questions, and this time I brought Paul Gowder to help.

We’ll discuss what tools to use and what content to include. If you really want to skip this whole newsletter thing, we've got some backup plans for you, too. Paul not only has wisdom about newsletters, but we also talk about building his community.

Spoiler alert: You might even want to ditch social media for this! Buckle up, because we’re about to make your newsletter dreams a reality.

Takeaways:

Start building your podcast newsletter today; it's like planting a seed for growth.
Don't overthink content; even simple updates can keep your audience engaged and informed.
Use email as a direct line to your audience; it's way better than shouting into the social media void.
If you're not asking for emails, you're missing out—it's like having a party and not inviting anyone.
Be cautious with Facebook. They may delete your group with 85,000 people in it.

Mentioned In This Episode

schoolofpodcasting.com
paulgouder.com
Paul's Free Strategies
paulgowder.com/emailtools
Paul's Email Jump Start
What to expect at your first Powow.
schoolofpodcasting.com/972 - Part 1 about Newsletters
schoolofpodcasting.com/974 - This episode
Jef Sieh's Social Media News Live Podcast

Tools Mentioned:

Sustack
Sendfox
Mailerlite
Kit
Newsletter Database
Liz Wilcox Templates
Group Leads for gathering emails from Facebook Groups.

Mentioned in this episode:

Do You Need a Podcast Coach

Bill Gates, Steve Jobs, Oprah Winfrey, and many others have had COACHES to help them with an outside view to help them shape their content. I will start my 20th year in podcasting and would love to help you follow the best practices of podcasting, and avoid the common mistakes and avoid those steps that lead to burnout.

School of Podcasting

Question of the Month: Where Do You Get Ideas For Your Podcast?

I saw this in a Facebook Group and thought it would be a...

Podcasting Gone Wrong: The Ultimate Pet Peeves List!

I ask my audience what their top pet peeves are just drive them nuts. We're spilling the beans on all the annoying things that make us want to tear our hair out while listening. We've got it all covered from podcasters who take forever to get to the good stuff to the dreaded mid-sentence ads that pop up like uninvited guests at a party. We also chat about the classic blunders that drive listeners nuts, like out-of-context clips and those cringe-worthy audio issues. So, grab your headphones and get ready to laugh and commiserate as we call out all the podcasting faux pas that need to be put to rest!

Thanks to the Participants in This Episode

Steve Stewart from SteveStewart.me and the Podcast Editor Academy

Kim Newlove from the Pharmacist's Voice and the Perrysburg Podcast

Mark Lawley from the Practical Prepping show.

Todd the Gator from the Guardian Downcast show.

Zo Richardson from the Back Look Cinema show.

York from Welcome to Earth Stories Show.

Dave Jackson from the School of Podcasting.

Niel's GoFundMe Page and his Documentary The Messengers: A Podcast Documentary

Takeaways:

Podcasters need to stop dragging out the intro and just get to the point already.
Volume fluctuations between hosts and guests are a major annoyance that can ruin a podcast.
Out-of-context clips at the start of a podcast are confusing and just plain unnecessary.
Too many commercials can turn a great podcast into a frustrating experience for listeners.
Not including show notes wastes listeners' time and makes it hard to follow up on interesting topics. Don't tell me a book and then not put the link.
Bad audio quality is the ultimate deal-breaker that makes me want to hit stop immediately.

Additional Links referenced in this episode:

Podpage - a great tool to make amazing websites for podcasters.
Captivate media host (with some very cool tools built-in)
YouTube Billion Views
The Meidas Touch, which produces 15 episodes A DAY has "

Want More Downloads? Ditch Social Media for Newsletters!

Forget social media; if you want to drive traffic, newsletters are where it’s at. Seriously, I’ve been crunching the numbers and guess what? My newsletter is pulling in way more visitors than my half-hearted attempts at tweeting or posting on Facebook. Yeah, shocking, I know.

It’s like trying to catch a fish with a toothpick when you could just use a net, right? So, in this episode, we’ll look at why newsletters are the real MVPs of traffic generation, sharing some juicy stats and personal tales that’ll have you reconsidering your social media obsession. Buckle up, because we’re about to turn your traffic woes into wows!

I also share some behind the scenes of a future episode.

Takeaways:

A newsletter is like a Swiss Army knife for driving traffic; social media is just a flimsy butter knife.
Crazy thought: newsletters give you more bang for your buck than social media ever will, who knew?!
Social media might be fun for scrolling, but newsletters actually get people to click and engage.
Turns out, people prefer their marketing via email rather than social media, shocking right?
If you're still chasing social media likes, maybe it's time to rethink your strategy and join the newsletter revolution.
Newsletters allow for better audience segmentation, making it easier to deliver personalized content that actually resonates.

Links referenced in this episode:

School of Podcasting

schoolofpodcasting.com

Audience Survey

schoolofpodcasting.com/survey25

SOP Episode on UTM

schoolofpodcasting.com/896

Dave's Newsletter

podcastingobservations.com

schoolofpodcasting.com/newsletter

schoolofpodcasting.com/daily

Gary Arndt Everything Every Daily

https://everything-everywhere.com/

Gary Interviewed on the School of Podcasting

https://schoolofpodcasting.com/how-gary-arndt-adopted-the-audience-growth-strategy-from-the-movie-industry/

Podnews Report Card

podnews.net/report-card

Leave Dave a Review

schoolofpodcasting.com/apple

Captivate Media Hosting No Payments 'Till April

supportthishow.com/captivate

Podcast Marketing Trends Survey (Please Fill Out)

https://podcastmarketingacademy.typeform.com/to/DR7WmJbF

Paul Gowder Email Tips

https://www.paulgowder.com/

Liz Wilcox Email...

Bio of School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast

"School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast" is hosted by Dave Jackson, a Podcaster Hall of Fame Inductee with over 18 years of experience in podcasting.

This show is a comprehensive guide for anyone looking to venture into the world of podcasting.

Whether you're just starting out, seeking advice on how to expand and monetize your podcast, or hoping to overcome common pitfalls, Dave provides valuable insights and actionable tips.