School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast

Episode 793 on Media Hosts

Buzzsprout

Free Podcast Courses

Podcasting Resources Show

Buzzsprout Ads

Slick Text

Dave's Appearances in a Spotify Playlist

Katie's Book The Social Shift

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Podcast Giveaway

Each month I'll be giving great podcast gear away along with other services. Check it out at schoolofpodcasting.com/giveaway

Follow the Show and Never Miss an Episode on:

Apple - Podurama - Spotify - Amazon- Castamatic- Podcast Guru

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Mastering Social Media for Podcast Growth with Expert Katie Brinkley

Welcome to the School of Podcasting! In today's exhilarating episode, we dove deep into the art of leveraging social media to supercharge your podcast. Join me, Dave Jackson, and social media strategist Katie Brinkley as we unpack the power of the 4 pillars strategy—awareness, education, elaboration, and storytelling—to captivate your audience.

Discover the secret sauce to building a dedicated community, why consistent posting trumps timing, and the essential tools for tracking and enhancing your social connect.

JOIN THE SCHOOL OF PODCASTING COMMUNITY

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting. Join worry-free with our 30-day money-back guarantee.

Save using this link www.schoolofpodcasting.com/listener

Connect with Katie Brinkley

Katies Resources

Katie on Instragram

Katie on Facebook

Rocky Mountain Marketing

How Did You Like This Episode?

I'm always looking for feedback and I would love your input on this episode (it takes 1 minute)

Because of My Podcast : Neil Scott Wins an Award

Check out Neil's show Recovery Coast to Coast

Podcast Giveaway

Each month I'll be giving great podcast gear away along with other services. Check it out at schoolofpodcasting.com/giveaway

Join the Newsletter For More Podcast Tips

Want more podcast insights, tips, tricks, and strategies? Sign up for my newsletter at schoolofpodcasting.com/daily

Mentioned In This Episode

Katie's Book The Social Shift Book

Insights and Surprises: Podcast Movement Reflections with Dave Jackson

I'm back from Podcast Movement Evolutions in LA. I learned some cool stuff, and YouTube did a presentation and I point out the good, the bad, and the confusing.

I also point out some people who got busted doing things that could really damage podcasting's integrity.

My friends Harry and Kevin boil down podcast monetization to a single question.

I've got a new giveaway, that gets you educated and promoted at the same time.

Crafting Engaging Content: Insights from Joe Pulizzi

I am so excited to have Joe Pulizzi on the show today. Joe has been creating great podcasts like Content Inc., and This Old Marketing show for years to coincide with his amazing books like Content Inc., Epic Content and The Content Entrepreneur.

Joe also created and sold the Content Marketing Institute and is now the man behind the Content Entrepreneur Expo (May 5-7, 2024, in Cleveland, Ohio). Use the coupon JP100 to save $100.

In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and wrote an award-winning mystery novel, The Will to Die.

In other words people, Joe is a "Big Shot Smarty Pants" (the highest level of coolness here at the SOP). Get your pencils ready.

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

Mentioned In This Episode

Book Launch Secrets Course

Joe's books: Content Inc., Epic Content and The Content Entrepreneur.

Joe's Podcasts: Content Inc., and This Old Marketing

Joe's Website: https://www.joepulizzi.com/

Joe's Newsletters: The Tilt, and the Orangeletter.

Content Entrepreneur Expo (Coupon JP100)

Question of the Month

Podcasting 2.0 Chapters

00:00:01 - Why Joe is Here?
00:00:24 - Opening
00:01:23 - Joe Pullizzi Interview
00:01:48 - Joe is a Good Guy
00:02:34 - The Tilt Newsletter (https://www.thetilt.com/)
00:04:19 - What is Content Marketing?
00:06:02 - Where to Start When There is No Audience?
00:08:32 - Davus Interruptus How to Sell in a Balanced Way
00:11:37 - Joe Knows What I Want
00:12:16 - Tracking Marketing Success?
00:14:32 - The Orange Newsletter (https://www.joepulizzi.com/signup/ )
00:17:16 - You Don't Need to Be Everywhere
00:20:50 - What is Engaging Content?
00:24:59 - How Long Does it Take to Build An Audience?
00:27:42 - Lessons Learned From Mistakes
00:29:22 - Join the School of Podcasting Worry Free
00:30:23 - Podcasting Checklist (https://www.schoolofpodcasting.com/checklist)
00:30:37 - What Joe Would Do Differently?
00:33:47 - Content Entrepreneur Expo (https://cex.events)
00:35:40 - Do These Tips Apply For Entertainment Shows?
00:40:39 - Networking At CEX
00:41:50 - CEX.EVENTS COUPON JP100
00:43:22 - Don't Just Take Notes
00:44:34 - My Takeaways
00:46:19 - Question of the Month (https://www.schoolofpodcasting.com/question )
00:47:20 - Profit From Your Podcast (https://www.profitfromyourpodcast.com/book )
00:47:53 - Book Launch Secrets (https://www.schoolofpodcasting.com/booklaunchsecrets )
00:48:32 - Can You Share the Show?
00:49:49 - Bloopers - Polishing Content

What is Podcasting 2.0? Transforming Listener Engagement and Earnings

Welcome to another enlightening episode of the School of Podcasting, where your host, Dave Jackson, invites you on a deep dive into the exciting world of Podcasting 2.0. Join us as we explore the dramatic shift from traditional podcast monetization to earning directly through satoshis, capturing the real impact of this new revenue model with personal stories of enhanced earnings.

This episode is a must-listen for all podcast enthusiasts and creators seeking to keep up with the latest trends and features reshaping the podcasting landscape. From Dave's analysis of Google shifting from Google Podcasting to YouTube Music and the quest for the ultimate podcasting app, to a candid review of options like Podorama, Podcast Guru, and truefans.fm, you’ll get an insider's perspective on navigating the changing podcasting ecosystem.

There is a website to help at podcasting2.org, but first we need to know where to start when it comes to explaining why you should be involved.

What did you think of this episode? LET ME KNOW

Thinking of Starting a Podcast?

Are you considering diving into the dynamic world of podcasting? Look no further! Join the School of Podcasting community today and unlock a wealth of knowledge and support tailored just for you. As someone with decades of life experience, your voice is invaluable, and podcasting offers a unique platform to share your wisdom, stories, and passions with the world.

With our step-by-step guidance and personalized approach, you'll navigate your podcasting journey with ease, turning your ideas into captivating audio experiences. Plus, as a special bonus, use the coupon code "listener" to embark on your podcasting adventure with exclusive savings. Don't the voice in your head hold you back – embrace the power of podcasting and join us at the School of Podcasting today!

Podcast Giveaway

Each month I'll be giving great podcast gear away along with other services. Check it out at schoolofpodcasting.com/giveaway

Participants

Ethan at https://dailysportshistory.com/

Ralph from https://www.askralphpodcast.com

Zo from https://www.backlookcinema.com

York from https://www.welcometoearthstories.com

Brandon from https://b randonreads.github.io

Timeline

00:00:00 - From Here to There
00:01:18 - Opening
00:02:01 - Podcasting 2.0 Initiative
00:04:32 - Ethan Resse
00:06:11 - Ralph Estep Jr.
00:07:24 - Zo Richardson
00:09:54 - Brandon Brinkley
00:14:02 - York
00:18:03 - Join the School of Podcasting
00:19:03 - Podcast Launch Checklist
00:19:20 - Understanding Podcasting 2.0
00:20:04 - Podroll
00:20:55 - Transcripts
00:21:08 - Value Options
00:28:13 - Programmatic Ads Vs Value For Value
00:32:45 - Cross App Comments
00:33:41 - Why Not? It's Free!
00:34:17 - Stats, Stats, and Stats
00:35:02 - Why Does This Exist?
00:36:52 - Total Money Received So Far
00:38:13 - My App Criteria
00:42:18 - Podurama
00:43:35 - Podcast Guru
00:44:43 - True Fans.fm
00:46:21 - Honorable Mentions
00:48:00 - Remove These Buttons
00:48:30 - Question of the Month
00:49:35 - Live Appearances
00:50:06 - Contact Support To Let them Know What You Want
00:52:40 - Podcasting 2.0 Website
00:53:34 - See You At Podcast Movement Evolutions
00:53:53 - Future Interviews
00:55:32 - Follow the Show
00:55:35 - Join the School of Podcasting

Join the Newsletter For More Podcast Tips

Want more podcast insights, tips, tricks, and strategies? Sign up for my newsletter at schoolofpodcasting.com/daily

Mentioned In This Episode

Podcast Guru Podcast App

Where Will I Be?

I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

Become a School of Podcasting Affiliate

Go to schoolofpodcasting.com/affiliates

and sign up. When someone signs up using your link, you earn a commission. That commission is paid every month they stay subscribed. Start Earning Today

This is episode 924

The Varied Faces of Video Podcasting

I get the question, "Should I start a video podcast?
" Should I be on YouTube? along with "I uploaded my video and it's not appearing on Spotify" daily, so this episode is to help those struggling with the idea of video.

I will also help you avoid a big headache and announce a new way to consume my book.

Thinking of Starting a Podcast?

Are you considering diving into the dynamic world of podcasting? Look no further! Join the School of Podcasting community today and unlock a wealth of knowledge and support tailored just for you. As someone with decades of life experience, your voice is invaluable, and podcasting offers a unique platform to share your wisdom, stories, and passions with the world.

With our step-by-step guidance and personalized approach, you'll navigate your podcasting journey with ease, turning your ideas into captivating audio experiences. Plus, as a special bonus, use the coupon code "listener" to embark on your podcasting adventure with exclusive savings. Don't let the voice in your head hold you back – embrace the power of podcasting and join us at the School of Podcasting today!

How Did You Like This Episode?

I'm always looking for feedback and I would love for your input on this episode (it takes 1 minute)

Mentioned In This Episode

Profit From Your Podcast Book (NOW AVAILABLE IN AUDIO)

Why Less than 1% of YouTubers Make Money

What Apps Play Video (podcast411)

10 Critical Facts about Video and Podcasting for Success in 2024 (Sounds Profitable)

Steve Goldstein: The New Rules of Podcasting (Sound Off Podcast)

Descript

Opus Clip (AI video editor)

All in One SEO Plugin
https://supportthisshow.com/allinoneseo

Ubersuggest
https://www.ubersuggest.com

Soundwise - Sell Your Podcast (or in my case book)

The New Rules of Podcasting on YouTube (Coleman Insights - HORRIBLE AUDIO WARNING)

Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours (affiliate link)

Podcast Giveaway

Each month I'll be giving great podcast gear away along with other services. Check it out at schoolofpodcasting.com/giveaway

As an Amazon Associate, I earn from qualifying purchases

Maximizing Your Podcast's Tax Deductions with Expert Ralph Estep Jr.

In Episode 922, financial expert Ralph Estep Jr. joins me to discuss a topic that often trips up content creators: taxes. This episode delves into vital financial considerations for podcasters, emphasizing the importance of recognizing potential tax deductions, proactive financial tracking, and leveraging various tools.

Thinking of Starting a Podcast?

Are you considering diving into the dynamic world of podcasting? Look no further! Join the School of Podcasting community today and unlock a wealth of knowledge and support tailored just for you. As someone with decades of life experience, your voice is invaluable, and podcasting offers a unique platform to share your wisdom, stories, and passions with the world.

With our step-by-step guidance and personalized approach, you'll easily navigate your podcasting journey, turning your ideas into captivating audio experiences. Plus, as a special bonus, use the coupon code "listener" to embark on your podcasting adventure with exclusive savings. Don't let the voice in your head hold you back – embrace the power of podcasting and join us at the School of Podcasting today!

Meet Ralph Estep Jr.

Ralph V. Estep, Jr. is a highly accomplished professional with a diverse finance, accounting, technology, and entrepreneurship background. As the principal at Saggio Management Group, Inc., he has demonstrated exceptional leadership and expertise in various roles throughout his career.

For more information, see www.askralphpodcast.com

Use the coupon SOP50 to save on a consultation.

Check out his blog post about this appearance.

Disclosure For Links
Some of the links on this website are affiliate links. This means that if you click on the link and make a purchase, we may receive a commission at no additional cost to you. Please understand that we only recommend products or services that we believe will add value to our readers.

Podcast Giveaway

Each month I'll give great podcast services. Check it out at schoolofpodcasting.com/giveaway

How Did You Like This Episode?

I'm always looking for feedback and I would love for your input on this episode (it takes 1 minute) courtesy of Meta Survey.

Podcasting 2.0 Ready

This show uses Podcasting 2.0 chapters enabling you to skip to next topic. If you're not using a new modern app check out Castamatic on the iPhone and Podcast Guru on Android.

For more information, see www.podcasting2.org

Mentioned In This Episode

Toggl Time Tracker

Podcast Review Show Ralph Episode

FTC.Gov/influencers Video

Castmagic AI Tool

PodPage

Fiverr Workspace (income/expense tracking)

Wave App (income/expense tracking)

Freshbooks

Quickbooks

You Need A Budget (Budget Program)

QUESTION OF THE MONTH

Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website.

Leave Your Answer at www.schoolofpodcasting.com/question

Where Will I Be?

I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

Follow the Show and Never Miss an Episode on:

Apple - Podurama - Spotify - Amazon- Castamatic- Podcast Guru

Check out New Podcast Apps for apps to stream bitcoin to podcasters.

Did You Get Value From This Episode?

Enjoy the Show? Buy Dave a Coffee

and give some of that value back.

Podcast Saturation: Is Your Playlist Bursting at the Seams?

Today I asked my audience how full is their playlist? Are they looking for more shows? Happy with the Current Line up? Or are you already behind on the shows you follow? Is it harder to grow a podcast today than, say 5 years ago?

I also talk about an Evernote alternative (as their price is going WAY UP) and how when things evolve, some will like it and some won't, do what is right for your show, and your sanity.

Thinking of Starting a Podcast?

Are you considering diving into the dynamic world of podcasting? Look no further! Join the School of Podcasting community today and unlock a wealth of knowledge and support tailored just for you. As someone with decades of life experience, your voice is invaluable, and podcasting offers a unique platform to share your wisdom, stories, and passions with the world.

With our step-by-step guidance and personalized approach, you'll navigate your podcasting journey with ease, turning your ideas into captivating audio experiences. Plus, as a special bonus, use the coupon code "listener" to embark on your podcasting adventure with exclusive savings. Don't the voice in your head hold you back – embrace the power of podcasting and join us at the School of Podcasting today!