School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast

Creating an effective audience survey is essential for understanding what your listeners want and how to enhance their experience.

This episode dives into the crucial steps for crafting survey questions that engage your audience and encourage participation. Dave Jackson emphasizes the importance of knowing your audience and keeping surveys concise, ideally under ten questions, to boost completion rates.

He also discusses strategies for increasing responses, such as using incentives and clear communication about the benefits of participating. By the end, you'll have actionable insights to help you design a survey that not only gathers valuable feedback but also strengthens your relationship with your listeners.

Takeaways:

• Begin your survey with a concise opening paragraph explaining how respondents will benefit.
• Keep your survey short, ideally under 10 questions for higher completion rates.
• Incentives can increase survey participation but ensure they don’t skew honest feedback.
• Use relevant questions that engage your audience and avoid demographic questions at the start.
• Incorporate a progress bar to inform participants how far along they are in the survey.
• Make sure to remind your audience about the survey to boost responses regularly.

Links referenced in this episode:

• schoolofpodcasting.com
• schoolofpodcasting.com/contact
• schoolofpodcasting.com/survey
• podpage.com
• schoolofpodcasting.com/962
• schoolofpodcasting.com/961 (last week)
• Pointer Pro
• Survicate
• Edison Research Listener Survey Template
• PodPage.com
• Google Forms
• Jotform
• Tally
• The Audience is Listening Book by Tom Webster

Join the School of Podcasting

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll create high-quality, engaging content quickly. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting.

No Surveys For You?

If you're a person who has never done an...

Being open to receiving feedback is crucial for growth, especially as we head into 2025. If podcasters are unwilling to listen to their audience, they risk repeating the same mistakes and achieving the same results. This episode delves into the importance of having a receptive mindset regarding advice and input from listeners. Today, I share anecdotes and examples, including the cautionary tale of Elizabeth Holmes and the pitfalls of ignoring expert advice. He emphasizes that understanding your audience is the foundation for creating compelling content and encourages podcasters to seek feedback to enhance their shows actively.

Takeaways:

• Being open to audience feedback is essential for podcasters to improve their content.
• If you ignore audience advice, you risk repeating the same mistakes year after year.
• Feedback is critical to podcasting success; embrace it to grow your show.
• Creating an audience survey can provide valuable insights into what your listeners want.
• Understanding your audience's needs can lead to more engaging and resonant content.
• Ignoring expert advice, as seen in the case of Theranos, can lead to failure.
• With a CLEAR understanding of your WHY and your audience, you can decide which advice to accept and which to dismiss.

Links referenced in this episode:

• schoolofpodcasting.com
• schoolofpodcasting.com/survey
• jordanharbinger.com (on taking advice)
• thepharmacistvoice.com (Kim Newlove's show)
• perrysburgpodcast.com (Kim Newlove's show)
• podpage.com
• schoolofpodcasting.com/960 (on media hosting)
• schoolofpodcasting.com/961 (full show notes)
• Welcome to Earth Stories
• Apple's Dashboard podcastsconnect.apple.com
• Spotify's Dashboard podcasters.spotify.com

Mentioned in this episode:

Check Out Dave's Newsletter With Behind the Scenes Content

In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free community

Podcasting Observations

Do You Need a Podcast Coach

Bill Gates, Steve Jobs, Oprah Winfrey, and many others have had COACHES to help them with an outside view to help them shape their content. I will start my 20th year in podcasting and would love to help you follow the best practices of podcasting, and avoid the common mistakes and avoid those steps that lead to burnout.

School of Podcasting

What Is Your Favorite Podcast in 2024 and WHY?

If you could only pick

Choosing the right media host for your podcast is crucial, and in this episode, we dive deep into the features offered by some of the top podcast media hosts. I discuss how each host brings unique capabilities, helping you determine what aligns best with your needs. Whether you’re looking for dynamic content, AI tools, or detailed analytics, understanding these features can significantly impact your podcasting journey and wallet). From the importance of an RSS feed to the nuances of pricing plans, listeners will gain valuable insights into what to consider before deciding.

Join me as I break down the landscape of podcast media hosting, ensuring you avoid costly mistakes and find the perfect fit for your show.

Even if you're happy with your podcast host

Takeaways:

• Choosing the right media host depends on your specific podcasting needs and goals.
• It's essential to evaluate the features that media hosts offer to avoid unnecessary expenses.
• Dynamic content and chapters can enhance listener engagement and provide a better user experience.
• Migration between hosts can lead to a loss of statistics; choose wisely and prepare.
• Utilizing AI tools can streamline podcast creation, but be cautious of additional costs.
• Free podcast hosting services often come with limitations and potential risks of closure.

Links referenced in this episode:

• schoolofpodcasting.com/join
• https://schoolofpodcasting.com/podcast-hosting-simplified/<< Full Show Notes

Companies mentioned in this episode:

• PodPage
• Buzzsprout
• Blubrry
• Libsyn (use coupon sopfree for a free month)
• Captivate
• RSS.com
• Descript
• Riverside
• Squadcast
• Zoom
• Auphonic
• Transistor

Full Show Notes

See schoolofpodcasting.com/960

Mentioned in this episode:

Help Me - Help You

It's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey

2024 Audience...

Don't let past regrets or harsh words hold you back from podcasting. This episode highlights inspiring stories from podcasters like Zita Christian, who turned her struggles with Alzheimer's into a powerful platform, and Ray Arnott, whose model train podcast has garnered a passionate community. Dave Jackson emphasizes that everyone has a unique voice and experience to share, and it's essential to push through the self-doubt that might stem from past failures.

He also discusses the phenomenon of pod fading, where many new podcasters stop before truly finding their audience. Tune in to discover how you can overcome obstacles and embrace your podcasting journey, all while ensuring your voice is heard loud and clear.

Transitioning to the theme of persistence in podcasting, Dave discusses the phenomenon of 'pod fading,' where many new podcasters abandon their shows within months. He references a study revealing that around 30% of podcasters stop producing content shortly after launching. Jackson draws parallels between podcasting and gym memberships, highlighting how both require commitment and a clear understanding of one's goals to achieve lasting success. He encourages listeners to embrace their unique voices, reminding them that past failures or negative feedback should not deter them from sharing their stories. Instead, he advocates for a mindset shift—viewing each podcasting endeavor as an opportunity to learn and grow, regardless of the initial outcome.

The episode crescendos with reflections on the recent insights he gained from watching the musical 'Wicked,' particularly the unexpected vocal talents of Ariana Grande. This experience serves as a metaphor for the hidden potential within each person. Jackson urges aspiring podcasters to let go of self-doubt and 'head trash,' asserting that everyone has a unique contribution to make. By embracing their individuality and the lessons learned from past experiences, podcasters can inspire others and carve out their place in the audio landscape. As the episode wraps up, Dave reiterates his commitment to supporting podcasters through his school, providing resources and guidance to help them realize their potential and achieve their podcasting dreams.

Takeaways:

• Zita Christian's podcast gained recognition when she was featured in U.S. News & World Report, showcasing the impact a podcast can have.
• Ray Arnott's podcast inspired a listener to send in a special gift.
• Many new podcasters quit because they lack clarity on their audience and goals, leading to frustration.
• Consistency in content and focus is crucial for successful podcasting; it's not just about publishing.
• Ariana Grande's unexpected vocal talent illustrates that preconceived notions can limit potential; podcasting is similar.
• Pod fading affects 30% of new podcasters; understanding your audience is key to longevity.
• YouTube's redefining the word podcast may confuse advertisers and affect the money flowing into podcasting.

Links referenced in this episode:

• schoolofpodcasting.com
• schoolofpodcasting.com/959
• aroundthelayout.com
• Zita's Article in US News and World Report
• My Spouse Has Dementia

This week, we had something that doesn't happen often outside of the Super Bowl—lots of Americans watched the same thing at the same time. Today, I thought we could look at WHY and what podcasters can learn to add those winning ingredients to their podcasts.

Audience Survey

Help make the show better, and you'll be entered to win a year of membership at the School of Podcasting. Go to schoolofpodcasting.com/survey

Takeaways:

• Building anticipation for your content is crucial; promoting months in advance can lead to significant engagement.
• Making your content easily accessible across various platforms maximizes audience reach and convenience.
• Tying your content to emotions or nostalgia can significantly enhance audience connection and engagement.
• Creating unique content that can't be found elsewhere is a powerful way to attract viewers.
• Ensure the consumption process of your content is smooth; technical issues can drive audiences away.
• Monetizing an audience, rather than just the podcast, is key to long-term success.

Mentioned:

School of Podcasting

Podpage

Mentioned in this episode:

Start Your Podcast Worry Free

Feeling overwhelmed? Not sure where to start? Already started but looking to grow? The School of Podcasting can help you with a worry-free money-back guarantee. Sign up, and you get a 30-day guarantee (not 7, 14, 30!!!). If you change your mind, you get your money back. You won't be doing this alone with our step by step courses, awesome community, and UNLIMITED COACHING with ME (not a typo). Join today and use the coupon code " listener ."

School of Podcasting

Help Me - Help You

It's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey

2024 Audience Survey

Podcast Hot Seat - Now Private Podcast Audits

There are things your podcast is missing that often lead to you losing the audience you are attracting. I help make good podcasts GREAT. End the frustration with your podcast growth. Check out the Podcast Hot Seat Service Today.

Podcast Hotseat

OK, I realize this seems a little odd, but stay with me. Bowling and podcasting share surprising similarities that can inspire you to start your own podcast. Just like in duck pin bowling, where mastering the basics and adapting your technique is crucial, podcasting requires a solid grasp of content creation and delivery. Throughout this episode, Dave Jackson draws parallels between the two, emphasizing the importance of feedback, practice, and finding your unique style. He also introduces an AI prompt that can help you generate fresh interview questions, making it easier to engage your audience. Whether you're a seasoned bowler or a curious podcaster, this episode is packed with insights to guide your journey.

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Share Your Thoughts

Mentioned In This Episode

Join the School of Podcasting Community

AI Goes to College

Chat GPT

Podindy.com

Captivate

Buzzsprout

Blubrry

Libsyn

RSS.com

Profit From Your Podcast Book

Worfence Vulnerability Report

PodcastsAboutPodcasting.com

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Question of the Month

Question of the Month

Takeaways:

• The experience of duckpin bowling can teach valuable lessons about podcasting and content creation.
• Instant feedback is crucial in both bowling and podcasting; learn from your mistakes quickly.
• Practicing your podcasting skills is essential, just like warming up before bowling.
• Understand your audience's needs to create engaging content that resonates with them.
• Use AI tools to refine your podcasting content, enhancing clarity and engagement.
• Adaptability in your approach to podcasting can lead to greater audience connection and enjoyment....

If you want to add something new to your podcasting routine, you need to subtract something else from your schedule. Time management is crucial for podcasters; today, I'm pointing out the importance of making intentional choices about allocating our time.

Let's examine the balance between new opportunities and existing commitments. I emphasize that every addition comes with a necessary subtraction (unless you want to lose your mind).

This episode is filled with practical tips and personal insights on how to manage your time while avoiding burnout. Whether you want to expand your podcasting efforts or keep your sanity intact, this episode offers valuable insights to help you navigate your busy schedule.

Got Feedback On This Episode?

I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. 

Share Your Thoughts

Takeaways:

• To succeed in podcasting, remember that adding a new task means subtracting an existing one (if you're truly "busy").
• Effective time management in podcasting requires precise scheduling for learning new tools or platforms.
• Evaluate your current commitments and prioritize what truly adds value to your podcasting journey (and value to your audience).
• Being overwhelmed by podcasting tasks can be alleviated by understanding your available time.
• Use tools to track your productivity and identify what activities yield the best results.
• Avoid the hustle culture; prioritize your health and family while managing your podcasting goals.

Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month

• schoolofpodcasting.com
• practicalprepping.info
• toggl.com
• Switchy in App Sumo
• Site Behaviour
• Motion AI Scheduling Tool
• Mouthy Broad Media
• Pod Page...

Today we look at how to encourage guests to promote their episodes. Host Dave Jackson opens the show by discussing the importance of reciprocity in the podcasting world, emphasizing that hosts and guests benefit from effective promotion strategies.

Got Feedback On This Episode?

I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. 

Share Your Thoughts

Contributors:

Kim Newlove - The Pharmacists Voice, Perrysburg Podcast

Kris - Podtastic Audio

Kiona Nessenbaum - Birth As We Know It

Takeaways:

• Building a relationship with your podcast guests before the interview can lead to better promotion later.
• Make it easy for guests to share their episodes by providing direct links and images.
• As a host, please don't rely solely on guests to promote their episodes; it's not guaranteed.
• Offering your guests clear and simple promotional tools can encourage them to share your interview.
• Please tell your guests when their episodes will be released to help them prepare to share.
• As a guest, promise to promote the episode to increase your chances of being invited back.
• If you want them to share, the interview should be different than previous interviews.

Links referenced in this episode:

• schoolofpodcasting.com
• thepharmacistvoice.com
• perrysburgpodcast.com
• podcasticaudio.com
• birthaswenowitpodcast.com
• smartbusinessrevolution.com
• podnews
• This Amercian Life

Insider Secrets to Topp 100 Podcast

Dave's Resources

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Today I share insights from a week spent at Ecamm Creator Camp 2024, highlighting ten key takeaways that can help podcasters and content creators elevate their craft.

Got Feedback On This Episode?

I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. 

Share Your Thoughts

Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month

Ecamm Live Software - https://supportthisshow.com/ecamm (aff)

Daniel CHi - https://www.danielchi.live/

Zoom Remote Settings App - remote settings app

AI Tools Great for Text - idiogram.ai

Daniel Batal - https://danielbatal.com/

Daniel's YouTube Channel - https://www.youtube.com/@Daniel_Batal/featured

Davinci Resolve - https://www.blackmagicdesign.com/products/davinciresolve

Daniel stands up to Filmora Playlist

Earn It: Unconventional Strategies for Brave Marketers - Book

Jeff Sieh - https://jeffsieh.com/

Connor Brown - https://www.vacationkingdoms.com/

Ian Anderson Gray - https://iag.me/

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know,