The 80/20 Principle

The 80/20 Principle podcast is hosted by Ernie Svenson.

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Latest Episodes

306: Revamping Legal Research - The AI Advantage for Solo & Small Firms

306: Revamping Legal Research - The AI Advantage for Solo & Small Firms

Discover how legal research giants like LexisNexis and Westlaw are being disrupted by low cost AI tools like ChatGPT. Smart solo lawyers are ignoring overpriced AI tools favored by BigLaw in favor of cheaper, more innovative options.

Listen to find out which AI-powered legal research options that deliver speed, savings, and simplicity without bloated price tags.

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Follow and Review:

I’d love for you to follow me if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. I’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Thanks to the sponsor: Smith.ai

Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you’re hiring well-trained, friendly receptionists who can respond to callers in English or Spanish.

And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai.

305: Improve Your Memory using Proven Techniques (with Anthony Metivier)

305: Improve Your Memory using Proven Techniques (with Anthony Metivier)

In a world where we rely on digital tools to remember things, the ancient art of memory training seems to have been forgotten. Which is a shame because memory training provides many advantages—especially for lawyers who need to retain vast amounts of information.

In this episode, memory expert Anthony Metivier explains how to develop extraordinary recall using personalized techniques that make memorizing more engaging and effective. 

If you’ve ever wanted a sharper memory and a stronger mind, you’ll relish what you'll learn in this episode.

In this episode, you will hear:

  • Learn about memory palaces and association strategies for organizing and recalling complex information.
  • Discover real-world applications of memory mastery, especially in professions like law, for better persuasion and connection.
  • Personalization of memory techniques for effective long-term retention and practical everyday use.
  • Embrace the transformative power of memory training for personal growth and cognitive enhancement.

Resources from this Episode

General Resources

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Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Thanks to My Sponsor

Smith.ai

Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you’re hiring well-trained, friendly receptionists who can respond to callers in English or Spanish.

If there’s one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of.

Plans start at $210/month for 30 calls, and pricing starts at $140 for 20 chats, with overage at $7 per chat. They offer a risk-free start with a 14-day money-back guarantee on all receptionist and live chat plans, including add-ons (up to $1000).

And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai.

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

 

304: Subscription Pricing for Transactional Lawyers (with Mathew Kerbis)

304: Subscription Pricing for Transactional Lawyers (with Mathew Kerbis)

Mathew Kerbis transitioned his billable hour practice to one that uses subscription pricing exclusively. Find out how he did this, and how subscription pricing works for transactional lawyers. Also discover how AI is making it work even better.

In this episode, you will hear:

  • Transitioning from billable hours to subscription-based legal services
  • Integration of AI tools to enhance legal workflows and client satisfaction
  • Flexible pricing strategies and maintaining low operating expenses
  • Insights from other entrepreneurs on technology-driven innovation
  • Benefits of project-based tracking over traditional time tracking

Resources from this Episode

General Resources

Other Resources


Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Thanks to My Sponsor

Smith.ai

Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you’re hiring well-trained, friendly receptionists who can respond to callers in English or Spanish.

If there’s one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of.

Plans start at $210/month for 30 calls, and pricing starts at $140 for 20 chats, with overage at $7 per chat. They offer a risk-free start with a 14-day money-back guarantee on all receptionist and live chat plans, including add-ons (up to $1000).

And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai.

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

 

303: From Russia with Passion & Drive - Miami attorney Ilona Anderson

303: From Russia with Passion & Drive - Miami attorney Ilona Anderson

In this episode you'll meet an attorney named Ilona Anderson who was originally from Russia but came to the U.S. when she was sixteen and pursued her passion for law. You'll learn about her first job working in a big Miami firm, where she handled commercial litigation cases.

We discuss the importance of using systems and her interesting take on what good systems look like in a law practice. We talked about the best tools to store SOPs, and why she's exploring the use of a popular tool called Notion (and why I recommended she think that decision through carefully).

In this episode, you will hear:

  • Ilona Anderson's journey from Russian immigrant to successful Miami attorney and entrepreneur
  • Founding her own employment law practice after facing career challenges and denied flexible work arrangements
  • Importance of systematization and delegation in law practice management
  • Embracing technology and automation tools like MyCase, GoHighLevel, and AI to enhance legal practice
  • Transition from litigation to trademark law to support entrepreneurs
  • Radical responsibility and mindset shifts for personal and professional growth

Resources from this Episode

General Resources

General Resources

Other Resources


Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Thanks to My Sponsor

Smith.ai

Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you’re hiring well-trained, friendly receptionists who can respond to callers in English or Spanish.

If there’s one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of.

Plans start at $210/month for 30 calls, and pricing starts at $140 for 20 chats, with overage at $7 per chat. They offer a risk-free start with a 14-day money-back guarantee on all receptionist and live chat plans, including add-ons (up to $1000).

And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai.

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

 

302: Photographic Memory: A Skill You Didn't Know You Had

302: Photographic Memory: A Skill You Didn't Know You Had

In this episode, you'll learn that you have a photographic memory without knowing it. Just like Baton Rouge attorney Tony Clayton who can remember names and faces instantly, which helps him recall details about jury pool members, even groups of 50 to 75 people. By the end of the episode, you'll understand how to unlock this skill to remember anything you want to and you'll be completely astonished.

In this episode, you will hear:

  • Unlocking the potential of photographic memory through accessible techniques.
  • Exploring the historical and modern relevance of the loci system, dating back to Simonides of Ceos.
  • Using mnemonic devices and bizarre visual imagery to enhance memorization and retention.
  • The transformative impact of memory mastery on personal and professional growth.
  • Practical applications of memory techniques, including memorizing numbers and historical figures.

Resources from this Episode

General Resources

301: Stop Losing Billable Hours: How AI Simplifies Time-Keeping & Billing for Lawyers

301: Stop Losing Billable Hours: How AI Simplifies Time-Keeping & Billing for Lawyers

Nancy Jeng, co-founder of Billables.ai, reveals how passive time-keeping is changing the game for lawyers—capturing billable hours with zero effort and tailoring entries to your style. Learn how this AI-powered tool integrates seamlessly with Clio, Microsoft, and more, while offering surprising benefits even for lawyers who don’t bill for their time. 

In this episode, you will hear:

  • The transformative power of AI in legal timekeeping and billing
  • Seamless integration of Billables AI with platforms like Clio, Microsoft, and Google
  • Automation of time capture processes for precise and efficient billing
  • Overcoming challenges in legal time management with AI-driven tools
  • Versatility of Billables AI for various billing models, including flat fee and contingency-based firms
  • Emphasis on personalization and adapting to individual user preferences in billing practices

Resources from this Episode

General Resources

Other Resources


Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Thanks to My Sponsor

Smith.ai

Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you’re hiring well-trained, friendly receptionists who can respond to callers in English or Spanish.

If there’s one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of.

Plans start at $210/month for 30 calls, and pricing starts at $140 for 20 chats, with overage at $7 per chat. They offer a risk-free start with a 14-day money-back guarantee on all receptionist and live chat plans, including add-ons (up to $1000).

And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai.

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

 

300: Leveraging AI by Balancing Critical & Creative Thinking

300: Leveraging AI by Balancing Critical & Creative Thinking

Want to harness the power of AI while at the same time minimize risk? Then learn to balance critical and creative thinking as you use AI in your law practice. Listen and get concrete recommendations for making this happen now.

In this episode, you will hear:

  • Exploring AI's role in enhancing legal practice for solo and small firm lawyers
  • Balancing critical and creative thinking in law with AI tools
  • Practical steps for integrating AI, starting with low-risk tasks
  • Importance of collaborative learning and peer insights in AI adoption
  • Embracing AI's potential despite its flaws and imperfections

Resources from this Episode

General Resources

Other Resources


Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Thanks to My Sponsor

Smith.ai

Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you’re hiring well-trained, friendly receptionists who can respond to callers in English or Spanish.

If there’s one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of.

Plans start at $210/month for 30 calls, and pricing starts at $140 for 20 chats, with overage at $7 per chat. They offer a risk-free start with a 14-day money-back guarantee on all receptionist and live chat plans, including add-ons (up to $1000).

And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai.

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

 

299: The Future of Legal Work: What Lawyers Need to Know in 2025

299: The Future of Legal Work: What Lawyers Need to Know in 2025

How can solo attorneys harness AI to stay sharp and competitive? This episode dives into Microsoft’s new report on AI and how it will impact legal research, document review, and client service. Listen and get practical tips and strategies for leveraging AI in 2025—boosting productivity, streamlining work, and sharpening your edge. 

In this episode, you will hear:

  • Embracing AI to enhance productivity and client engagement for solo and small firm lawyers
  • Insights from Microsoft's New Future of Work Report on AI integration in legal practices
  • The concept of microproductivity and breaking tasks into manageable parts with AI
  • Addressing concerns about AI diminishing human intelligence and highlighting collaboration benefits
  • AI's role in contract drafting, client communication, and engagement through chatbots
  • Increasing accessibility and affordability of AI tools for solo practitioners
  • AI's potential to contribute to a more equitable legal system and bridge the justice gap

Resources from this Episode

General Resources

Other Resources


Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Thanks to My Sponsor

Smith.ai

Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you’re hiring well-trained, friendly receptionists who can respond to callers in English or Spanish.

If there’s one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of.

Plans start at $210/month for 30 calls, and pricing starts at $140 for 20 chats, with overage at $7 per chat. They offer a risk-free start with a 14-day money-back guarantee on all receptionist and live chat plans, including add-ons (up to $1000).

And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai.

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

 

298: Thinking Like a Philosopher: Jonny Thomson on Truth, AI, and the Socratic Method

298: Thinking Like a Philosopher: Jonny Thomson on Truth, AI, and the Socratic Method

Oxford philosophy professor Jonny Thomson explains how philosophy sharpens critical thinking, reveals hidden biases, and helps uncover the truth in a messy, complex world. From the Socratic method to the role of testimony and the challenges posed by AI, this episode dives into the intersection of philosophy, psychology, and the modern search for knowledge. A must-listen for lawyers and anyone who values sharper thinking.

In this episode, you will hear:

  • Exploration of the intersection between philosophy and artificial intelligence
  • Johnny Thomson's transition from educator to full-time writer and his book "Mini-Philosophy"
  • The role of the Socratic method in philosophy and law
  • Discussion of Meno's Paradox and the debate between rationalism and empiricism
  • Examination of the reliability of knowledge and the importance of reliable sources
  • Contemplation of artificial intelligence's ability to replicate human intelligence

Resources from this Episode

General Resources

Other Resources


Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Thanks to My Sponsor

Smith.ai

Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you’re hiring well-trained, friendly receptionists who can respond to callers in English or Spanish.

If there’s one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of.

Plans start at $210/month for 30 calls, and pricing starts at $140 for 20 chats, with overage at $7 per chat. They offer a risk-free start with a 14-day money-back guarantee on all receptionist and live chat plans, including add-ons (up to $1000).

And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai.

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

 

Bio of The 80/20 Principle

 The 80/20 Principle podcast is hosted by Ernie Svenson and offers in-depth discussions on modern law practice management. Listeners can explore topics such as automation, remote work, outsourcing, and the application of the 80/20 principle to maximize return on investment with minimal time, money, or energy investment.

Through regular interviews with solo and small firm lawyers, business consultants, and marketing professionals, this podcast provides valuable insights into identifying and capitalizing on opportunities for significant improvement. By adopting better systems, leveraging automation, and embracing remote work, legal professionals can enhance their practice's efficiency and productivity.

With a focus on the 80/20 principle, which emphasizes that 80% of results come from 20% of efforts, The 80/20 Principle podcast guides listeners in prioritizing impactful tasks and making strategic decisions to drive growth and success. By learning from industry experts and understanding the latest trends in law practice management, professionals can spot vital opportunities and implement changes that yield substantial improvements.

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