The 80/20 Principle

Law Farm
The 80/20 Principle podcast is hosted by Ernie Svenson.
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Member Since: June 21, 2023
Location: Louisiana United States

Latest Episodes

312: The Release of GPT-5 and How to Escape the Vortex of Bad Information

312: The Release of GPT-5 and How to Escape the Vortex of Bad Information

When big news drops—whether it’s politics, celebrity scandal, or the launch of GPT-5—the internet spins into a frenzy of hot takes, half-truths, and hype.

In this episode, we discuss the rollout of GPT-5 as a case study in how to filter out bad information, pace your learning, and make better decisions without getting sucked into the vortex.

You’ll hear why intentionality matters more than speed, how to choose the right sources, and the simple habits that keep you focused on what’s real and useful.

Resource Links

Follow and Review:

I’d love for you to follow me if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. I’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Thanks to the sponsor: Smith.ai

Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you’re hiring well-trained, friendly receptionists who can respond to callers in English or Spanish.

And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai.

 

311: Protecting Client Data in the Age of AI

311: Protecting Client Data in the Age of AI

As AI tools become more prevalent in law practice, how do we keep our client data secure? In this episode, we address the biggest risks lawyers face and how to navigate them without losing the benefits of tools like ChatGPT.

You’ll hear the latest insights from a consensus group of 30 legal pros, including what paid AI tools to trust, how to enable privacy settings, and why redacting sensitive info (and getting client consent) is non-negotiable. Plus, a behind-the-scenes look at the ChatGPT Lab—your go-to hub for safe, effective AI use in law.

General Resources

Other Resources

Follow and Review:

I’d love for you to follow me if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. I’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Thanks to the sponsor: Smith.ai

Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you’re hiring well-trained, friendly receptionists who can respond to callers in English or Spanish.

And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai.

 

310: The Power of Direct Mail for Lawyers: Insights from Wilson Zehr

310: The Power of Direct Mail for Lawyers: Insights from Wilson Zehr

Too many lawyers focus only on digital marketing and overlook one of the most effective ways to reach clients: direct mail. In this episode, you'll hear from Wilson Zehr, the creator of ZairMail, about why direct mail remains effective and how his platform makes it as simple as sending an email. Wilson breaks down the costs, strategies, and formats that help lawyers connect with their ideal clients through the mailbox.

General Resources

Other Resources

Follow and Review:

I’d love for you to follow me if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. I’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Thanks to the sponsor: Smith.ai

Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you’re hiring well-trained, friendly receptionists who can respond to callers in English or Spanish.

And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai.

 

309: Tech-Driven Insights from Solo Lawyer Lee Rudin

309: Tech-Driven Insights from Solo Lawyer Lee Rudin

How can a solo personal injury lawyer run a leaner, more profitable practice without sacrificing client service? Lee Rudin, a New Orleans-based attorney, shares the tech stack and outsourcing strategies that help him do exactly that.

In this episode, you'll discover:

  • The tools Lee swears by—like Text Expander, Demands AI, and File Vine—and how they save him hours every week

  • How virtual assistants fit into his system and boost efficiency

  • His approach to marketing with short-form video and social media to attract ideal clients

Whether you're drowning in admin work or looking to future-proof your firm, Lee’s approach offers a real-world blueprint for using tech to scale smartly.

General Resources

  • Lee's Website: https://getrude.com

  • Lee's Phone #: 833-GET-RUDE (toll-free number)

  • Follow @GetRudeLaw on: Instagram, TikTok, YouTube

Other Resources

Follow and Review:

I’d love for you to follow me if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. I’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Thanks to the sponsor: Smith.ai

Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you’re hiring well-trained, friendly receptionists who can respond to callers in English or Spanish.

And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai.

 

308: Mastering AI: A Lawyer's Guide to ChatGPT

308: Mastering AI: A Lawyer's Guide to ChatGPT

The best way for lawyers to master AI is to deep on just one tool: ChatGPT. In this episode, you’ll learn practical tips for using it in your practice, why the paid version is worth it, and how to get the most out of it.

You’ll also learn about the new ChatGPT Lab, a hands-on training program to help solo/small firm lawyers who want weekly guidance on using AI in their practice.

General Resources

Other Resources

Follow and Review:

I’d love for you to follow me if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. I’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Thanks to the sponsor: Smith.ai

Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you’re hiring well-trained, friendly receptionists who can respond to callers in English or Spanish.

And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai.

 

307: Wisper Flow: The AI Assistant You Didn't Know You Needed

307: Wisper Flow: The AI Assistant You Didn't Know You Needed

Wisper Flow is a no-fuss AI-powered dictation tool that helps you put words into documents or emails three times faster than typing. Because it's powered by AI, it can pick up your style and get better over time.

Also, it works fabulously with apps like ChatGPT and Perplexity. In this episode, you'll learn exactly how it can streamline your workflows and free your mind for higher-level work.

Resource links

Other Resources

Follow and Review:

I’d love for you to follow me if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. I’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Thanks to the sponsor: Smith.ai

Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you’re hiring well-trained, friendly receptionists who can respond to callers in English or Spanish.

And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai.

 

306: Revamping Legal Research - The AI Advantage for Solo & Small Firms

306: Revamping Legal Research - The AI Advantage for Solo & Small Firms

Discover how legal research giants like LexisNexis and Westlaw are being disrupted by low cost AI tools like ChatGPT. Smart solo lawyers are ignoring overpriced AI tools favored by BigLaw in favor of cheaper, more innovative options.

Listen to find out which AI-powered legal research options that deliver speed, savings, and simplicity without bloated price tags.

Resources from this Episode

Other Resources

 

Follow and Review:

I’d love for you to follow me if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. I’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Thanks to the sponsor: Smith.ai

Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you’re hiring well-trained, friendly receptionists who can respond to callers in English or Spanish.

And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai.

305: Improve Your Memory using Proven Techniques (with Anthony Metivier)

305: Improve Your Memory using Proven Techniques (with Anthony Metivier)

In a world where we rely on digital tools to remember things, the ancient art of memory training seems to have been forgotten. Which is a shame because memory training provides many advantages—especially for lawyers who need to retain vast amounts of information.

In this episode, memory expert Anthony Metivier explains how to develop extraordinary recall using personalized techniques that make memorizing more engaging and effective. 

If you’ve ever wanted a sharper memory and a stronger mind, you’ll relish what you'll learn in this episode.

In this episode, you will hear:

  • Learn about memory palaces and association strategies for organizing and recalling complex information.
  • Discover real-world applications of memory mastery, especially in professions like law, for better persuasion and connection.
  • Personalization of memory techniques for effective long-term retention and practical everyday use.
  • Embrace the transformative power of memory training for personal growth and cognitive enhancement.

Resources from this Episode

General Resources

Other Resources

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Thanks to My Sponsor

Smith.ai

Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you’re hiring well-trained, friendly receptionists who can respond to callers in English or Spanish.

If there’s one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of.

Plans start at $210/month for 30 calls, and pricing starts at $140 for 20 chats, with overage at $7 per chat. They offer a risk-free start with a 14-day money-back guarantee on all receptionist and live chat plans, including add-ons (up to $1000).

And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai.

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

 

304: Subscription Pricing for Transactional Lawyers (with Mathew Kerbis)

304: Subscription Pricing for Transactional Lawyers (with Mathew Kerbis)

Mathew Kerbis transitioned his billable hour practice to one that uses subscription pricing exclusively. Find out how he did this, and how subscription pricing works for transactional lawyers. Also discover how AI is making it work even better.

In this episode, you will hear:

  • Transitioning from billable hours to subscription-based legal services
  • Integration of AI tools to enhance legal workflows and client satisfaction
  • Flexible pricing strategies and maintaining low operating expenses
  • Insights from other entrepreneurs on technology-driven innovation
  • Benefits of project-based tracking over traditional time tracking

Resources from this Episode

General Resources

Other Resources

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Thanks to My Sponsor

Smith.ai

Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you’re hiring well-trained, friendly receptionists who can respond to callers in English or Spanish.

If there’s one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of.

Plans start at $210/month for 30 calls, and pricing starts at $140 for 20 chats, with overage at $7 per chat. They offer a risk-free start with a 14-day money-back guarantee on all receptionist and live chat plans, including add-ons (up to $1000).

And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai.

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

 

Bio of The 80/20 Principle

 The 80/20 Principle podcast is hosted by Ernie Svenson and offers in-depth discussions on modern law practice management. Listeners can explore topics such as automation, remote work, outsourcing, and the application of the 80/20 principle to maximize return on investment with minimal time, money, or energy investment.

Through regular interviews with solo and small firm lawyers, business consultants, and marketing professionals, this podcast provides valuable insights into identifying and capitalizing on opportunities for significant improvement. By adopting better systems, leveraging automation, and embracing remote work, legal professionals can enhance their practice's efficiency and productivity.

With a focus on the 80/20 principle, which emphasizes that 80% of results come from 20% of efforts, The 80/20 Principle podcast guides listeners in prioritizing impactful tasks and making strategic decisions to drive growth and success. By learning from industry experts and understanding the latest trends in law practice management, professionals can spot vital opportunities and implement changes that yield substantial improvements.

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