The How To Do Marketing Show, hosted by marketing consultant and author Jane Hillsdon, is a podcast designed to help small business owners navigate the world of marketing and achieve excellent results for their businesses. With a no-nonsense approach and a passion for all things marketing, Jane combines her expertise with insights from remarkable marketers to provide practical advice, thought leadership, and simple strategies.
In the podcast, Jane and her carefully curated guests address common marketing challenges faced by small business owners. They tackle topics such as understanding what marketing is and how it can work for your specific business, identifying and reaching your target customers, differentiating yourself from competitors, determining marketing budgets, building customer loyalty, and maximizing limited-time resources.
The How To Do Marketing Show aims to demystify marketing and provide actionable tips and techniques that small business owners can implement. By sharing best practices and real-life examples, the podcast helps listeners navigate the complex marketing landscape and make informed decisions to grow their businesses effectively.