📌 How Evan Kirstel is Rethinking B2B Influence, AI, and Media at ScaleWhat does it take to become a one-person media company? In this episode, Clark Newby sits down with Evan Kirstel—Chief Digital Evangelist at eViRa Health and host of TechImpact.tv—to unpack how B2B marketers can expand their reach, humanize their brands, and experiment across digital, live, and AI-powered platforms.Evan shares lessons from two decades at the forefront of enterprise social strategy. From LinkedIn carousels to TikTok videos, micro-events to Bloomberg TV, he’s seen firsthand what works—and what doesn’t—when it comes to modern influence. He explains how he's using AI tools to scale a daily content machine, why long-form and short-form both have a place in the B2B mix, and why the future belongs to companies that double down on employee engagement.-----CONNECT with us at:Website: https://leadtail.com/Leadtail TV: https://www.leadtailtv.com/LinkedIn: https://www.linkedin.com/company/lead...Twitter: https://twitter.com/leadtailFacebook: https://www.facebook.com/Leadtail/Instagram: https://www.instagram.com/leadtail/----00:00 – Why B2B Brands Need to Put People First00:42 – Meet Evan Kirstel: Digital Evangelist and Media Creator02:28 – What’s Exciting Evan in Marketing Right Now05:01 – Rethinking Channels: Don’t Count Facebook and Instagram Out06:21 – Finding the Right Tone and Format for Your Content07:32 – Mixing Long-Form, Short-Form, and Everything In Between09:05 – Lessons from Microsoft, Salesforce, and Dell11:26 – How Evan Decides What Goes on His TV Show13:14 – Why Small, In-Person Events Are Gaining Traction17:42 – What B2B Marketers Can’t Afford to Ignore in 202520:20 – How AI Is Powering a New Era of Content Creation25:56 – What TikTok’s Algorithm Teaches Us About Distribution29:36 – The Long Game: Building an Audience with Consistency30:02 – Inside Evan’s New Show: TechImpact.tv#b2bmarketing #b2b