B2B Social Growth: Your Weekly B2B Social Media Podcast

Want to unlock the power of your employees on social media? 

Join Sarah Goodall and Danielle Guzman who'll be sharing how Marsh McLennan built a powerful social media employee advocacy program. 

We'll be covering: 

• The importance of building powerful employee voices and how it impacts brand presence.
• Strategies for empowering employees to become trusted advisors and thought leaders.
• Tailoring advocacy for different employees.
• Success stories from Marsh McLennan.
• Overcoming common challenges in employee advocacy with the help of AI.
• Long-term strategies to sustain a culture of Subject Matter Expert branding.
• Future trends in employee advocacy and the evolving role of AI.

As an employee advocacy program leader, you’ll be familiar with the challenges of encouraging your employees to create video content. However, with 87% of marketers saying video helps them generate leads and increase sales (Wyzowl), it’s time to teach them. 

Join Tribal Impact's Sarah Goodall and Rob Glass from ‘Make Great Video’. Rob was trained as a Video Journalist by the BBC, trained BBC other employees and now helps teams create authentic, change-making video content with their smartphones.

Over the past decade Rob has worked with teams around the world like Deloitte and Siemens, and, along with partners such as LinkedIn Learning, has trained over 80,000 students.

Amongst other things we’ll be covering;

• The characteristics of a successful video content creator
• Magical success stories
• Useful kit and editing apps
• The most important aspect to consider when making a video (and three ways to support this)

Stories are 22x more memorable than facts. What stories are your employees' telling?

Join Tribal Impact's Sarah Goodall and Dianne Henderson, Communications Manager, Social Media at Maximus, as they delve into employee storytelling and the power of a strong employee advocacy program.

We'll be covering:

• How employee advocacy fits into a wider employer branding strategy.
• Ensuring employees follow social media guidelines when sharing online.
• How to build momentum and increase adoption rates.

Join Tribal Impact's Sarah Goodall and leading Talent authority Charu Malhotra, who'll be exploring how to build a compelling employer brand through inclusive culture-building. 

We’ll be deep-diving into these topics:

• How to bring culture to life for the benefit of candidates, seeing and living it through the eyes of your employees. 
• How this can lead to recruitment success, sharing specific examples.
• The importance of building a trust culture; how to empower employees to tell their stories. 

78% of individuals using social media for sales outperform their peers who do not engage in social selling (LinkedIn).

Tribal Impact’s Sarah Goodall will be speaking to Paul Lewis, Head of Digital, Social Media Marketing & Sales Enablement at Pitney Bowes, about how he enables global sales teams to leverage the power of social media.

We’ll be covering: 

• How to educate sales in the art of digital marketing & social media.
• How to scale employee advocacy across disparate teams.
• Techniques for getting the most out of Sales Navigator. 

Tribal Impact’s Sarah Goodall will be speaking to Sandy Adam, global sales enablement senior manager at Quest Software, about the challenges of scaling a social selling program in the IT industry and how to overcome these. 

We’ll be covering:

• The role of change management in social selling training. How to roll out a social selling program across a large enterprise 
•  organisation.
• The struggle of demonstrating ROI and how to overcome this. 

When employees share content, the content achieves a 200% higher click-through rate (CTR) than when the company shares it.

Join Tribal Impact’s Justyna Brownbridge, who’ll be speaking to Purna Virji, Principal Consultant at LinkedIn and author of High-Impact Content Marketing, about the synergy between your content marketing strategy and employee advocacy program. 

We’ll be covering:

• Creating high-impact content.
• Why thought leadership is crucial in shaping a company's content strategy.
• How employees can effectively contribute to and amplify the key messages of a company.

View our upcoming schedule here: https://www.tribalimpact.com/resources/upcoming-linkedin-lives

Tribal Impact’s Sarah Goodall  speaks to Vicki Saunders, Founder of The EVP Consultancy, about the intersection of Employee Value Proposition (EVP) and Employee Advocacy in modern business landscapes. 

We’ll be covering:

• Defining Employee Value Proposition (EVP) and why it's important.
• How does a well-crafted EVP influence employee engagement?
• How can organisations empower their employees to become advocates?

Nearly half of Gen Z and Millennials post content about their employer on a weekly basis (Edelman). 

Join Tribal Impact's Sarah Goodall and Steven Brand, head of employer brand at EY, as they delve into the power of social media in shaping and amplifying your organisation's employer brand.

We'll be covering:

• How can social media enhance an employer brand?
• The link between employee-generated content and employer brand.
• How do you encourage employees to create and share their own stories?