B2B Social Growth: Your Weekly B2B Social Media Podcast

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B2B Social Growth: Your Weekly B2B Social Media Podcast, hosted by Sarah Goodall.

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Latest Episodes

How To Bring Employee Stories To Life With Dianne Henderson From Maximus

How To Bring Employee Stories To Life With Dianne Henderson From Maximus

Stories are 22x more memorable than facts. What stories are your employees' telling?

Join Tribal Impact's Sarah Goodall and Dianne Henderson, Communications Manager, Social Media at Maximus, as they delve into employee storytelling and the power of a strong employee advocacy program.

We'll be covering:

  • How employee advocacy fits into a wider employer branding strategy.
  • Ensuring employees follow social media guidelines when sharing online.
  • How to build momentum and increase adoption rates.


The Influence Of Employee Voices In Employer Branding With Charu Malhotra

The Influence Of Employee Voices In Employer Branding With Charu Malhotra

Join Tribal Impact's Sarah Goodall and leading Talent authority Charu Malhotra, who'll be exploring how to build a compelling employer brand through inclusive culture-building. 

We’ll be deep-diving into these topics:

  • How to bring culture to life for the benefit of candidates, seeing and living it through the eyes of your employees. 
  • How this can lead to recruitment success, sharing specific examples.
  • The importance of building a trust culture; how to empower employees to tell their stories. 
How To Leverage Social Media For Sales With Paul Lewis From Pitney Bowes

How To Leverage Social Media For Sales With Paul Lewis From Pitney Bowes

78% of individuals using social media for sales outperform their peers who do not engage in social selling (LinkedIn).

Tribal Impact’s Sarah Goodall will be speaking to Paul Lewis, Head of Digital, Social Media Marketing & Sales Enablement at Pitney Bowes, about how he enables global sales teams to leverage the power of social media.

We’ll be covering: 

  • How to educate sales in the art of digital marketing & social media.
  • How to scale employee advocacy across disparate teams.
  • Techniques for getting the most out of Sales Navigator. 


The Challenges Of Scaling Social Selling In IT With Sandy Adam From Quest Software

The Challenges Of Scaling Social Selling In IT With Sandy Adam From Quest Software

Tribal Impact’s Sarah Goodall will be speaking to Sandy Adam, global sales enablement senior manager at Quest Software, about the challenges of scaling a social selling program in the IT industry and how to overcome these. 

We’ll be covering:

  • The role of change management in social selling training. How to roll out a social selling program across a large enterprise 
  •  organisation.
  • The struggle of demonstrating ROI and how to overcome this. 


How To Elevate Your Content Strategy Through Employee Advocacy With Purna Virji From LinkedIn

How To Elevate Your Content Strategy Through Employee Advocacy With Purna Virji From LinkedIn

When employees share content, the content achieves a 200% higher click-through rate (CTR) than when the company shares it.

Join Tribal Impact’s Justyna Brownbridge, who’ll be speaking to Purna Virji, Principal Consultant at LinkedIn and author of High-Impact Content Marketing, about the synergy between your content marketing strategy and employee advocacy program. 

We’ll be covering:

  • Creating high-impact content.
  • Why thought leadership is crucial in shaping a company's content strategy.
  • How employees can effectively contribute to and amplify the key messages of a company.

View our upcoming schedule here: https://www.tribalimpact.com/resources/upcoming-linkedin-lives


The Power Of Bringing Employee Value Proposition And Advocacy Together With Vicki Saunders

The Power Of Bringing Employee Value Proposition And Advocacy Together With Vicki Saunders

Tribal Impact’s Sarah Goodall  speaks to Vicki Saunders, Founder of The EVP Consultancy, about the intersection of Employee Value Proposition (EVP) and Employee Advocacy in modern business landscapes. 

We’ll be covering:

  • Defining Employee Value Proposition (EVP) and why it's important.
  • How does a well-crafted EVP influence employee engagement?
  • How can organisations empower their employees to become advocates?


Building A Talent Magnet: How social media enhances your employer brand With Steven Brand From EY

Building A Talent Magnet: How social media enhances your employer brand With Steven Brand From EY

Nearly half of Gen Z and Millennials post content about their employer on a weekly basis (Edelman). 

Join Tribal Impact's Sarah Goodall and Steven Brand, head of employer brand at EY, as they delve into the power of social media in shaping and amplifying your organisation's employer brand.

We'll be covering:

  • How can social media enhance an employer brand?
  • The link between employee-generated content and employer brand.
  • How do you encourage employees to create and share their own stories?


How Can Communications And HR Collaborate To Attract Top Talent? With Jessica Tompkinson From Unilever

How Can Communications And HR Collaborate To Attract Top Talent? With Jessica Tompkinson From Unilever

80% of jobseekers look up the social media profiles of current staff when applying or even considering a position (Capitalize). 

Join Tribal Impact’s Sarah Goodall, and Jessica Tompkinson, Global Head of Communications & Corporate Affairs at Unilever, about how comms and HR can join forces with employee advocacy and how employee recognition can enhance your employer brand. We'll be covering:

  • How do you empower employees to share their stories internally and externally?
  • How does employee recognition play a role in enhancing an organisation's employer brand?
  • Which metrics can measure the impact on employer brand?


Rethinking B2B Marketing Budgets: Paid vs. Organic Media In 2024 With Rand Fishkin From SparkToro

Rethinking B2B Marketing Budgets: Paid vs. Organic Media In 2024 With Rand Fishkin From SparkToro

Currently planning your 2024 marketing budget? You won’t want to miss this episode.

Join Tribal Impact's Justyna Brownbridge and Rand Fishkin from SparkToro, who’ll be discussing why paid media took such a large part of 2023 marketing budgets and whether this should be reconsidered for 2024. 

We'll be covering:

  • What’s the difference between measurement and attribution?
  • Why do the least measurable marketing channels tend to perform best?
  • How to prove the ROI of organic channels. 



Bio of B2B Social Growth: Your Weekly B2B Social Media Podcast

B2B Social Growth: Your Weekly B2B Social Media Podcast, hosted by Sarah Goodall. This podcast aims to educate B2B marketers on the power of enabling Social Media.
This podcast is a guide for those people who have completely owned and successfully scaled their programs.

Every episode they take a deep dive into the different components which comprise a holistic approach towards digitally and enabling peoples organization, from Digital Selling, Executive Digital Activation, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring, and Listening, down to the more tactical stuff like measuring the success of their programs or getting buy-in for their initiatives.

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