Brand Master Flash

The future of business is doughnut shaped: What’s the impact of your business? Auditing for Regeneration.

In the journey to building a regenerative business, let's dive into "What’s your business’s planetary Impact?" We're delving into the often overlooked facets of your business - the good, the bad, and the ugly.

Every business has its darker side—modern day slavery, waste, pollution, and carbon emissions. It's time to face the ugly truth about your business.

But fear not! Today, we embark on a journey towards regenerative progress. Moving beyond conventional methods to explore the bigger picture. What is our perspective of the living world, and what is our relationship to its ecosystems?

Key Steps:

Audit:

Unveil aspects of our business we didn’t know existed. It's not just about audits; it's about facing our dirty side. What is holding us back, and where is the toxicity in our business?

Consider models like Doughnut Economics, a roadmap for building a regenerative business.

Break it down into key areas: Health and Wellbeing, Energy, Heat, and Water, Nature and Biodiversity, Transport and Travel, Materials, Consumption, and Waste.

Identifying Impacts:

Bring in a diverse group from leadership to juniors, from designers to engineers. You need cognitive diversity and a range of ideas. Identify all negative and positive impacts. Be honest!

Ideation Process:

Armed with knowledge, it's time for the ideation process. Brainstorm actionable solutions that form the foundation of your regenerative strategy.

Regeneration- Time for Action:

Appoint and launch your change team. Address negatives and enhance positives. Your business becomes a force for positive change.

The impact your business has on the planet is within your control. Let's take the first step towards a regenerative future. To understand green finance, watch "How to Start Building a Regenerative Business."

👍 Like, 💬 Share. To explore how I can support you on this remodeling, get in touch. Learn more about my consultancy and short courses. 

Be useful, be kind. 

🌱 How to Start Building a Regenerative Business

Clean your money and grow social investments

In today's video, we explore two vital steps: Profit and People. Businesses must pivot towards solutions driving real systemic change for a cleaner, positive future. The key lies in the delicate balance between profit and people—a concept known as Green Capitalism or a Green Swan.

Profit: Get Your Money Clean 💸

Consider responsible profit allocation

Owners, shareholders, or back into the business? Support organisations like https://www.onepercentfortheplanet.org/ allocating just 1% of profits to impactful projects, NGOs, and charities. Or Involve employees in deciding where profit shares go.

Explore Green Pensions:

Opt for green pension investments to influence institutions managing your money away from fossil fuel companies.

Choose Sustainable Banking

Make a difference by banking with institutions committed to sustainability. Move your money if your current bank has invested interests in fossil fuels.

Invest Wisely

Opt for green, sustainable investments that prioritise people and planet protection.

People: Beyond Finances 🤝

Internal Social Investments

Assess your work culture, align foundational values with employees.

Consider organisational structure, values, and belief systems that drive positive change.

Rewarding Staff

Recognise and incentivise sustainability efforts for a positive work environment.

External Social Investments

Volunteer time actively in community initiatives to strengthen connections.

Contribute to conservation, education, social uplift, and overall societal well-being.

🌿 Building a Regenerative Business means aligning money and investments with people to contribute to a regenerative economy. Stay tuned for more videos on auditing, communications, product development, team building, and purpose setting.

Ready to take your business into the regenerative age? 🚀 DM me or email me. Let's make a positive impact together! 💚

#RegenerativeBusiness #Sustainability #GreenCapitalism #PositiveChange #BusinessForGood #PeopleAndProfit #RegenerativeBusiness #ClimateAction #RegenerativeMindset #brandpurpose

Ever wondered what "regenerative" really means in the business world? Join me as I break it down in this video.

Sustainability vs. Regeneration

First off, let's clear the air – sustainability is crucial, no doubt. It's the first step toward regeneration. However, my gripe lies with businesses that merely use sustainability as a buzzword to mask their true intentions. True sustainability involves cleaning and greening your organisation, reducing your negative impact on the planet. But, when it's used to manipulate perceptions or drive products into new markets, that's greenwashing.

The Regenerative Mindset

My goal? Fast-tracking sustainable action by adopting a regenerative mindset. But what does "regenerative" mean? Simply put, it's about replenishing and restoring. It's about undoing the damage caused by 150 years of industrialization and consumerism, not just mitigating it.

🎉 The Party Analogy

Think of our planet as a party that's gotten out of control. Sustainability is like ordering a cab and going home – it's about stopping the damage. Regeneration? It's the cleanup crew. It might seem like a crude analogy, but it simplifies the concept. We need to switch off the metaphorical music and take away the metaphorical booze to make a real change.

Call to Action:

🌍 Join the Conversation

Let's stop saying "Climate Change" and start calling it what it is – "Climate Damage." And remember, regenerative action is the cleanup we urgently need.

💼 Seeking Stories

Know businesses embracing a regenerative approach? I'm on the lookout for guests for the Brand Mast Flash podcast. Reach out and let's share their inspiring stories!

If you found this video insightful, hit that like button, subscribe for more, and share it with your friends. Together, let's build a regenerative future. 

Sustainable is out, regenerative is in.

ESG, CSR and SDGs are not the answer for business and industry sustainability. If your business model and products are degenerative at its core, they aggressively pollute and fundamentally are not something that people really need then your business will never reach net zero. 

I believe this transition within organisations is at its most effective at brand level. This is the DNA of an organisation and ultimately where decisions are made, products are developed and belief systems are realised and acted upon.

A regenerative business is one that gives back more to our planet and society than it takes. Remodelling your brand around regenerative practices will:

• Contribute to supporting and protecting social and ecological systems
• Enhance reputation and attract conscious customers/investors
• Differentiate from competitors in the growing sustainable/regenerative economy
• Align identity and messaging with sustainability focus
• Inspire and engage employees, fostering a culture of purpose
• Showcase positive impact, building trust with stakeholders for long-term success

Want to take your organisation into the regenerative age? Enquire about our 2 day workshop.

https://gamma.app/public/Remodel-Your-Brand-For-Net-Zero-1-day-Workshop-d88ztyfm1palsio

More of our projects can be found at

https://seedcreativity.co.uk/

As designers, we often look to human behaviour, science, art and engineering for answers and solutions. Interestingly, some of the best design solutions can be found within our natural world. Harnessing the evolved biology of the kingfisher, designers were able to improve aerodynamics of the Japanese bullet train by mimicking the shape of the bird’s beak. This is a story of biomimicry.

Sam Tatam is Global Head of Behavioural Science at Ogilvy. His passion is understanding human behaviour, and his experience comes from organisational/industrial psychology and advertising strategy. He is the author of the fascinating book Evolutionary Ideas.

I caught up with Sam to discuss his book and understand how nature and the animal kingdom can help some of the world's biggest challenges.

Enjoy.

Buy the book: https://harriman-house.com/evolutionaryideas

Connect with Sam:

Twitter | https://twitter.com/s_tatam

LinkedIn  | https://www.linkedin.com/in/sam-tatam-psychologist/?originalSubdomain=uk

I’m Brand Master Flash: I’m a brand strategist on a mission for good. Finding mastery is a continual practice, to stay on the path towards positive change and growth. My channels deliver a podcast, blog and vlog that promote ethical brand building and business transformation.

You want to be better, to do good and make positive change. You need to create a vision and turn it into a clear roadmap. How does the rest of the world see your brand? Does your identity truly represent who you are? If not, you need enlightened brand strategy.

Weekly content includes useful advice in brand strategy, business, creativity, design and marketing. Hear from brand leaders, marketers, creatives, artists and positive influencers who are building communities, pushing boundaries and making a positive impact.

Need brand support in your business? Hire me.

Website | https://seedcreativity.co.uk/

Connect with Jonny:

LinkedIn  | https://www.linkedin.com/in/jonprest/

Listen, Watch & Subscribe

Instagram | https://www.instagram.com/jonnybrandmaster/

Twitter | https://twitter.com/brand_flash

Facebook | https://www.facebook.com/brandmasterflash/

YouTube | https://www.youtube.com/channel/UCVOrQ5SyDM3c2Fz6YRvKJiQ

Subscribe to the Brand Master Flash Podcast:

Captivate FM | https://brand-master-flash.captivate.fm/

Apple Podcasts | https://podcasts.apple.com/ca/podcast/brand-master-flash/id1498100600

Spotify | https://open.spotify.com/show/37zStXSdbxhEavgBLeWljU

Stitcher | https://www.stitcher.com/show/brand-master-flash

Google Podcasts |

Working in brand and marketing, we hear influential writers and thought-leaders use the words ‘tribe’ and 'community’. These words are commonly spoken by industry gurus such as Seth Godin and Marty Neumier. They’re used frequently to describe our association with products, places, people and companies. But, fundamentally, what is a tribe? 

In the dictionary, there are many interpretations - the most relevant is ‘a group of persons having a common character, occupation, or interest’.

So how do brands manage to build a tribe or community? This book explains all:

Primal Branding by Patrick Hanlon

Patrick believes that attracting and building communities is about adopting a primal code. There are 7 pieces of code, which are:

• Creation story
• Creed
• Icons
• Rituals
• Pagans
• The sacred words
• Leader

If each piece of code is worked on and delivered, he believes you can create a belief system that not only attracts a tribe but makes them loyal fans, followers and customers. I caught up with Patrick to discuss the book and all things branding, climate, big business - even a bit of UK politics.

Enjoy.

Connect with Patrick:

Website | https://www.primalbranding.co/

Instagram | https://www.instagram.com/primalbranding/

Twitter | https://twitter.com/hanlonpatrick

LinkedIn  | https://www.linkedin.com/in/patrick-hanlon-b81903/

I’m Brand Master Flash: I’m a brand strategist on a mission for good. Finding mastery is a continual practice, to stay on the path towards positive change and growth. My channels deliver a podcast, blog and vlog that promote ethical brand building and business transformation.

You want to be better, to do good and make positive change. You need to create a vision and turn it into a clear roadmap. How does the rest of the world see your brand? Does your identity truly represent who you are? If not, you need enlightened brand strategy.

Weekly content includes useful advice in brand strategy, business, creativity, design and marketing. Hear from brand leaders, marketers, creatives, artists and positive influencers who are building communities, pushing boundaries and making a positive impact.

Need brand support in your business? Hire me.

Website | https://seedcreativity.co.uk/

Connect with Jonny:

LinkedIn  | https://www.linkedin.com/in/jonprest/

Listen, Watch & Subscribe

Instagram | https://www.instagram.com/jonnybrandmaster/

Twitter | https://twitter.com/brand_flash

Facebook | https://www.facebook.com/brandmasterflash/

YouTube |

"What we do in the next ten years will profoundly impact the next few thousand… This is no longer a scientific challenge; it is a communications challenge.”

- Sir David Attenborough

Let’s talk about climate change.

So we know the science, we're advanced in the tech and there’s a clear roadmap of what needs to be done. So why is the climate challenge so big and, in a lot of people's eyes, unobtainable?

As Attenborough says, it's all about communication. We need to rally the troops, inspire, motivate and use positive energy to make things happen. There's someone out there who lives by these characteristics. He's inspiring, motivated and has tons of positive energy. It's the founder of Enviral: Joss Ford.

Enviral is a creative agency that specialises in sustainability communications. Their clients include Greenpeace, Ecologi and Good Energy. Joss believes that big changes can happen in big business. Businesses can be a force for good and should think differently in everything they do. This means acting with sustainability at the heart of their operations.

I caught up with Joss to talk about all things planet and brand creativity - and also how to decarbonise a wedding. Enjoy!

Enjoy.

Connect with Joss:

Website | https://www.enviral.co.uk/

Instagram | https://www.instagram.com/go_enviral/

Twitter | https://twitter.com/go_enviral

LinkedIn  | https://www.linkedin.com/company/goenviral/

I’m Brand Master Flash: I’m a brand strategist on a mission for good. Finding mastery is a continual practice, to stay on the path towards positive change and growth. My channels deliver a podcast, blog and vlog that promote ethical brand building and business transformation.

You want to be better, to do good and make positive change. You need to create a vision and turn it into a clear roadmap. How does the rest of the world see your brand? Does your identity truly represent who you are? If not, you need enlightened brand strategy.

Weekly content includes useful advice in brand strategy, business, creativity, design and marketing. Hear from brand leaders, marketers, creatives, artists and positive influencers who are building communities, pushing boundaries and making a positive impact.

Need brand support in your business? Hire me.

Website | https://seedcreativity.co.uk/

Connect with Jonny:

LinkedIn  | https://www.linkedin.com/in/jonprest/

Listen, Watch & Subscribe

Instagram | https://www.instagram.com/jonnybrandmaster/

Twitter | https://twitter.com/brand_flash

Facebook | https://www.facebook.com/brandmasterflash/

YouTube | https://www.youtube.com/channel/UCVOrQ5SyDM3c2Fz6YRvKJiQ

Subscribe to the Brand Master Flash Podcast:

Captivate FM | https://brand-master-flash.captivate.fm/

Apple Podcasts | https://podcasts.apple.com/ca/podcast/brand-master-flash/id1498100600

Spotify |

Jamie Mustard is a multimedia artist and expert on identity and perception. His book ‘The Iconist’ is the study of what makes anything iconic: the anatomy of what causes any idea, art or message to STAND OUT and take hold in the human mind, across any medium. 

I caught up with Jamie to discuss his book but also to share ideas, opinions and views about climate change and to understand how the theory of ‘blocks’ can be used to reframe the narrative and give it new meaning or understanding.

Enjoy.

Connect with Jamie:

Website | https://theiconist.org/

Instagram | https://www.instagram.com/jamie_mustard/?hl=en

Twitter | https://twitter.com/thejamiemustard

LinkedIn  | https://www.linkedin.com/in/jamie-mustard-872b283/

Brand Master Flash is Jonny Prest. A brand strategist and director at brand agency Seed. Jonny prides himself on his work ethic, unique approach and sense of humour. He’s passionate about brand strategy, working hard to get into the mindset of his clients and in the shoes of their consumers to find the right solutions and intelligent, fresh ideas for their project or campaign. He blows past the obvious; snubs the cliché and pushes ideas until they are powerful, meaningful and are at the highest standard reachable.

Need brand support in your business? Hire me.

Website | https://seedcreativity.co.uk/

Connect with Jonny:

LinkedIn  | https://www.linkedin.com/in/jonprest/

Listen, Watch & Subscribe

Instagram | https://www.instagram.com/jonnybrandmaster/

Twitter | https://twitter.com/brand_flash

Facebook | https://www.facebook.com/brandmasterflash/

YouTube | https://www.youtube.com/channel/UCVOrQ5SyDM3c2Fz6YRvKJiQ

Subscribe to the Brand Master Flash Podcast:

Captivate FM | https://brand-master-flash.captivate.fm/

Apple Podcasts | https://podcasts.apple.com/ca/podcast/brand-master-flash/id1498100600

Spotify | https://open.spotify.com/show/37zStXSdbxhEavgBLeWljU

Stitcher | https://www.stitcher.com/show/brand-master-flash

Google Podcasts | https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vYnJhbmQtbWFzdGVyLWZsYXNoLw

Tune In | https://tunein.com/podcasts/Business--Economics-Podcasts/Brand-Master-Flash-p1292108/?topicId=160986585

Music...

"Change happens at the edges"

An agency that definitely does not operate in the bland, soft middle is Yarza Twins. Yarza Twins is an award-winning design agency based in London and Paris.

I had the opportunity to chat with founders Eva and Marta Yarza.

Their agency works with passionate clients to create honest work that stands out from the crowd. They've worked with big clients such as Adidas, Microsoft, Smirnoff, Converse, Adobe and MTV. Among their design achievements, they have been awarded the Spanish National Design Award 2020 (Premios Nacionales de Diseño), a prestigious D&AD Pencil in Packaging Design 2018 and the Galician Award of Innovation and Design 2021.

Enjoy.

Connect with Yarza Twins:

Website | https://yarzatwins.com/

Instagram | https://www.instagram.com/yarza_twins/

Facebook | https://www.facebook.com/yarzatwins

Twitter | https://twitter.com/yarzatwins

LinkedIn  | https://www.linkedin.com/company/yarza-twins/

Brand Master Flash is Jonny Prest. A brand strategist and director at brand agency Seed. Jonny prides himself on his work ethic, unique approach and sense of humour. He’s passionate about brand strategy, working hard to get into the mindset of his clients and in the shoes of their consumers to find the right solutions and intelligent, fresh ideas for their project or campaign. He blows past the obvious; snubs the cliché and pushes ideas until they are powerful, meaningful and are at the highest standard reachable.

Need brand support in your business? Hire me.

Website | https://seedcreativity.co.uk/

Connect with Jonny:

LinkedIn  | https://www.linkedin.com/in/jonprest/

Listen, Watch & Subscribe

Instagram | https://www.instagram.com/jonnybrandmaster/

Twitter | https://twitter.com/brand_flash

Facebook | https://www.facebook.com/brandmasterflash/

YouTube | https://www.youtube.com/channel/UCVOrQ5SyDM3c2Fz6YRvKJiQ

Subscribe to the Brand Master Flash Podcast:

Captivate FM | https://brand-master-flash.captivate.fm/

Apple Podcasts | https://podcasts.apple.com/ca/podcast/brand-master-flash/id1498100600

Spotify | https://open.spotify.com/show/37zStXSdbxhEavgBLeWljU

Stitcher | https://www.stitcher.com/show/brand-master-flash

Google Podcasts |