The Art of Making Things Happen (Bluefishing) Steve Sims

The Art of Making Things Happen (Bluefishing) Steve Sims explores the importance of communication and more.

Basic Member

Latest Episodes

What Is the Difference Between Branding and Marketing

What Is the Difference Between Branding and Marketing

In this engaging episode of Steve's Rants, Steve Sims delves into the often-confused realms of branding and marketing. With his characteristic directness, Steve clarifies the distinction between the two, illustrating how true branding evokes an emotional response at the mere mention of a name—think Nike, Tesla, or SpaceX. Branding, according to Steve, is about creating a genuine connection, a cult-like following where the community wholeheartedly believes in the brand's message.

Steve contrasts this with marketing, describing it as the relentless pursuit of attention, a costly exercise of shouting at consumers to notice and buy. He emphasizes that without a clear, decisive brand identity, marketing efforts lead to confusion rather than commitment. Through this insightful analysis, Steve underscores the importance of brevity and clarity in branding—what problem do you solve, and for whom? He urges business owners to be impossible to misunderstand, making sure their message is both concise and impactful.

This episode is a must-listen for entrepreneurs eager to fortify their brand's foundation, ensuring it stands out amid today's cacophony of market noise. Steve offers no-nonsense advice on why the essence of successful branding lies not in marketing dollars but in building a community that believes and engages, naturally fostering loyalty and preference.

Book Breakfast with Your Partner

Book Breakfast with Your Partner

In this refreshing episode of Steve's Rants, Steve Sims flips the traditional productivity script by examining our calendars and how they often fail to reflect the life we aspire to live. He critiques how packed schedules brim with undesirable tasks like dental appointments and client meetings, overshadowing much-needed moments of joy and personal connection.

Steve passionately urges listeners to transform their calendars by intentionally blocking time for life’s pleasures, such as a breakfast date with your partner or a football game with your kids. He stresses that life is meant for living, not just surviving in a cycle of productivity without personal fulfillment. By adding activities and time with loved ones to our calendars, we not only break the cycle of monotony but also create a weekly routine we can look forward to.

The episode encourages entrepreneurs and business owners to take control of their time, ensuring that amidst the non-negotiable tasks, they prioritize activities that align with their personal happiness and values. Steve’s candid commentary is a reminder that the true wealth lies in filling our calendars with moments that matter, energizing us to live a life enriched with joyful connections and fulfilling experiences.

The ONE Trait of a Successful Entrepreneur

The ONE Trait of a Successful Entrepreneur

In this thought-provoking episode of Steve's Rants, Steve Sims delves into the one defining trait of a successful entrepreneur that transcends cultural and linguistic barriers: the power of "I Can." Steve draws from his experiences with influential business figures worldwide to explain why the willingness to take action often outweighs intellectual prowess. He illustrates how half-baked ideas backed by passion and momentum can succeed more readily than flawless plans that are never executed.

Through the fascinating example of Elon Musk's journey with rocket landings, Steve emphasizes the critical role of learning from failure and persistence in entrepreneurial success. He shares the cautionary tale of overthinking induced by high IQs, which can lead to inaction and missed opportunities. Instead, Steve advocates for starting even if the circumstances aren't perfect and adapting along the way, capturing the essence of moving forward despite unforeseen challenges.

This episode provides valuable insights for entrepreneurs aspiring to prioritize a proactive and resilient mindset over mere intelligence. Learn why embracing the power of "I Can" can propel you past obstacles and towards success in your entrepreneurial ventures.

Dara Ladjevardian

Dara Ladjevardian

In this episode of The Art of Making Things Happen with Steve Sims, we delve into the fascinating world of AI with guest Dara Ladjevardian, co-founder of Delphi AI. Steve and Dara explore the revolutionary capabilities of Delphi AI, a platform that creates eerily accurate digital clones capable of interactive communication via phone or online. From its roots in AI sentiment analysis from over a decade ago to the creation of personalized digital clones, Dara shares insights into how AI technology has evolved and its profound implications. This episode is a deep dive into the cutting-edge technology of AI clones, their potential to transform communication, and the exciting yet unsettling future it heralds. Tune in to learn why this is more than just tech wizardry—it’s the future of personal and professional interaction. Whether you’re a business owner looking to scale or simply curious about the impact of AI on human connection, this episode is sure to be an eye-opener.

My 3 Favorite Books for Building a Business

My 3 Favorite Books for Building a Business

In this compelling episode of Steve's Rants, Steve Sims delves into the transformative power of books in the journey of building a successful business. He shares his top three favorite books that have profoundly impacted his business philosophies, highlighting their relevance in understanding media, psychology, and consumer behavior. Steve kicks off the list with "Trust Me, I'm Lying" by Ryan Holiday, a book that explores the intricacies of media manipulation and the critical role attention plays in the modern economy. He emphasizes the necessity of mastering media's power to enhance business visibility and reputation.

Continuing with "Hooked" by Nir Eyal, Steve underscores the importance of understanding consumer psychology and creating products and experiences that foster loyalty and addiction. He explains how this book provides insights into crafting that essential 'stickiness' in customer relationships, vital for any business looking to thrive.

The third recommendation, "Alchemy" by Rory Sutherland, taps into human psychology by challenging logical conventions and embracing creative magic. Steve appreciates how this book encourages thinking beyond logic to understand why people engage with brands, urging entrepreneurs to embrace disruption and difference.

Steve rounds off his recommendations with a unique fourth choice: a genre mixing imagination with reality. He advocates for stepping out of the business realm to refresh and inspire creativity through crime dramas and fantasy. This episode is an essential listen for entrepreneurs eager to understand the dynamics of attention and consumer engagement, urging them to blend logical strategies with imaginative exploration for success in today's business world.

Discover how these books can reshape your approach, infusing your business with innovative energy and strategic thinking.

Top Myths of Personal Branding

Top Myths of Personal Branding

This episode of Steve's Rants focuses on debunking common misconceptions about personal branding. Steve Sims starts by explaining what personal branding is NOT - emphasizing that it's not simply about logos, identity, or products. Instead, he describes modern branding as an "emotive trigger" that creates immediate reactions and responses in people's minds.

Throughout the episode, Steve uses well-known brands like Tesla, Apple, and Harley Davidson as examples to demonstrate how effective branding creates emotional associations and triggers specific thoughts and perceptions. He explains that true branding begins with reputation - what people say about you when you're not in the room - and ultimately leads to creating a culture and cult following around your brand.

This casual, straight-talking rant aims to help entrepreneurs understand the real essence of personal branding in today's context and emphasizes the importance of focusing on building a community rather than just creating surface-level brand elements.

Don't Hide Your Achievements

Don't Hide Your Achievements

In this powerful episode, Steve Sims shares a personal insight from his experience at City of Hope, one of America's top cancer hospitals. While preparing for his bone marrow transplant, Steve noticed how the hospital proudly displays its "Top 5" status throughout the campus - not out of arrogance, but as a crucial indicator of their excellence. He uses this observation to deliver a vital message for entrepreneurs: stop hiding your achievements.

Steve emphasizes why showcasing your accomplishments isn't about bragging - it's about helping potential clients and partners make informed decisions. Just as he chose a top-rated hospital for his health, he argues that clients deserve to know your track record, awards, and recognition. Whether it's a local newspaper feature or an international accolade, these achievements serve as valuable indicators of expertise and reliability.

This candid rant delivers an important reminder: if you want to work with the best, you need to be visible as the best. Steve explains how surrounding yourself with excellence naturally elevates your own standards and helps you become the best version of yourself.

This episode is a must-watch for entrepreneurs who struggle with promoting their achievements or anyone looking to understand the importance of working with proven experts in their field.

Perry Marshall

Perry Marshall

Welcome to another enlightening episode of "The Art of Making Things Happen" with your host, Steve D Sims. Today, we dive deep into the power of the 80/20 rule with our special guest, Perry Marshall. Known as the 80/20 man, Perry brings a revolutionary perspective to this age-old principle, particularly in sales and marketing. While most of us understand that 20% of our efforts yield 80% of the results, Perry flips this concept on its head by emphasizing the power of disqualification.

In a captivating story about a professional gambler, Perry explains how identifying the right prospects is crucial, much like finding the right marks at a poker table. He illustrates how the 80/20 rule is not just a general guideline but a predictable mathematical pattern applicable in myriad contexts—from business to personal productivity. By mastering this principle, you can significantly streamline your processes, focusing on what truly matters and ditching what doesn’t.

We'll also learn how to spot those vital few who can make a real difference, rather than wasting time on the trivial many. Perry's insights are backed by practical applications and scientific explanations, making this episode a must-listen for anyone looking to maximize their efficiency and results. Enjoy the episode and discover how to make the 80/20 rule work for you in ways you never imagined.

Why Should You Start a Podcast

Why Should You Start a Podcast

Steve Sims discusses the real value of starting a podcast, challenging common misconceptions about podcasting success. While many aspiring podcasters dream of becoming the next Joe Rogan or securing massive Spotify deals, Sims reveals that his own successful podcast began with a different purpose entirely. He created his podcast as a platform to engage in meaningful conversations with people he wanted to learn from, using it as a Trojan horse to access interesting minds ranging from business leaders like Dan Martel and Jim Quick to more unconventional voices like former gang members and priests. Despite refusing sponsorship deals to maintain his creative freedom, Sims's authentic approach and consistency have led his podcast to rank in the top 0.5% of American podcasts. Through his candid discussion, he emphasizes that sustainable podcast success comes not from chasing fame or fortune, but from having a clear purpose and genuine curiosity.

Bio of The Art of Making Things Happen (Bluefishing) Steve Sims

"The Art of Making Things Happen (Bluefishing)" by Steve Sims is a podcast that delves into the world of communication, relationship-building, and loyalty growth. 

Hosted by Steve Sims, the founder of one of the world's top personal concierge services and an expert marketer in the luxury industry, this podcast offers a unique perspective on these topics.

Steve Sims has been quoted in prestigious publications like the Wall Street Journal, Forbes, and London's Sunday Times. 

He's a best-selling author of "BLUEFISHING - the art of making things happen" and a sought-after consultant and speaker at various networks, groups, associations, as well as institutions like the Pentagon and Harvard.

The podcast features conversations with a wide range of guests who have made a life from their ability to communicate effectively. 

These discussions explore the importance of communication and relationship-building in various fields and industries.

Similar Podcasts

Podcasts

Australia

"Leadership Lane with Rita Cincotta", the podcast invites leaders from different fields to engage in conversations about their experiences.

Podcasts

United States

The Real Estate Addicts (REA) podcast, hosted by Marc Savatsky, Ray Hurteau, and Dan Rubin.

The 21st Century Entrepreneurship Podcast hosted by Martin Piskoric.

Podcasts

New Zealand

"Everything Business Consulting" is a weekly podcast hosted by David Thexton and Julius Bloem.

Insurance Journal TV - Property and casualty insurance industry news and features.

Podcasts

United States

"Climb In Consulting" podcast interviews leaders in the management consulting field.

Podcasts

United States

Being An Engineer: the hub of engineering knowledge, connections & opportunities.

"Mom to Mom Podcast" is a heartwarming and relatable show hosted by Kate Battistelli, September McCarthy, and Jamie Erickson.

WNY Entrepreneur podcast. Hosted by David Schaub.

back-to-top